Author name:
زياد علي عباس
Supervisor name:
هديل كاظم سعيد
Abstract:
This research aims to examine the correlation and the influence of Strategic leadership on Organizational Reputation and the existence of transparency as a variable mediator in some of establishments in ministry of construction and housing which is under public founds, As well as determine the extent of the existence of statistically significant difference between research variables, and then try out, among other recommendations, including contributing to achievement of organizational Reputation in the surveyed organizations.Starting from the importance of research in public organizations and the importance of these organizations to the community, it is rely descriptive analytical methods in achievement of this research, the research involved board of directors, Data has collected from (92) respondents, represent the respondent society exclusively and comprehensively, it involved the general directors, assistant general directors and heads of department, depending on the questionnaire that includes (50) paragraphs, also personal interview were used with field observations as a tool to assist in collection.The research relied programs (Excel 2010, Eviews V.8, Amos V.18, Spss V.21), moreover, some of descriptive statistics tools (Linearity test, Normal distributions test, Confirmatory Factor Analysis, Structural Equation Modeling, Mean , Percentages, Standard Deviation , The Relative Importance, The coefficient of Variation, Simple Correlation Pearson - Coefficients, Simple Regression Coefficients, Path Analysis) to test research's Hypotheses.The main conclusion of the research, in the form of : First : The proposal models has achieved premise a specific percentage after tested, so it is accepted within structural and statistical relations, therefore, the model was adopted and selected.Second : The Strategic Leadership affected directly on Organizational Reputation, and increases their value through Transparency, from this concluded, The Strategic Leadership affect the Organizational Reputation directly and indirectly, also the overall effect becomes higher in case of a intermediary variable for Transparency, on this basis, these indirect effects contributed to increase the value of the influence.Third : The interest in providing a clear vision and declared for the future perceptions, shifted to reality as possible, does not preclude reliance on close examination of Environmental Factors.And Research Remarks are among the Recommendation : First : Upgrade the Application Organizational Reputation in a surveyed establishments, esteem reputation standards adopted for screening their levels and urging for hiring their characteristics are well within the elements of Strategic Planning.Second : Invest reciprocity and Interactive relationship between the Strategic Leadership and Organizational reputation directly and indirectly, with realizing their elements and dimensions are subjected to development change and extend, synchronously with development & diversity of jobs and change in accelerating the environment.Third : Strengthening the elements of infrastructure through acting their Strategies and goals, so as strengthening working communication system efficient and effective, and working through a tools of disclosure of information, clarity in action, empowerment, reengineering, and participatory management.
