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اساليب تصميم واخراج الصورة الرقمية في الصحف العربية الالكترونية : دراسة تقويمية

Author name: شيماء وليد جاسم
Supervisor name: انتصار رسمي موسى
General topic: Fine Arts
Specific topic: Typographic Design
Degree: Master
Language: Arabic
University location: Baghdad
First pages:
Abstract: ان التطور الهائل في شبكات الاتصال وشبكة المعلومات الالكترونية (الانترنت) اتاح امامنا المزيد من الانفتاح المعلوماتي والاعلامي الذي تجاوز الحدود والحواجز التقليدية، لاسيما وان شبكة (الانترنت) من ابرز شبكات المعلومات، فقد تتميز بانتشارها الكبير، وتسارعها اله | The Tremendians Development in Comvnunication and Internatiand net of in Favmation ( Ivter net) has opened for us more information and media which extended over the Traditiaral limits, Particularly the ( Inter net) which seems to be the most mean of Informationnet in its large Separation, High Speed, Variety in Subjects, Multi Webs life contribution, Differnt Communication functions, and it Has Been Proveng that it is the Uniqe Means of communication over the world, digited picture also has Witnessed a Great Technical development and become one of the most important activity in New papers and modern design, and we find that the science and art of paper picture and digital picture has developed also with the other sciences particularly the science of printing, media, communication and press, which made the digital picture so important in printing work, perhaps the Essencial Part in picture press. The digital picture is one mean of Cnltnre and it extremely succeded to change communication reception from written to phategraphic text which has a great influence on the receptive. According to what has presented above, the problem of the Stndy Try to study the qualifications of the digital picture among the modern techinges. Defintion of hasic terms has also presented in the stnd like (style of digital picture, electornical popers) limition of the study represented only with ( number of Arabic papers over internet) in 2010 and the main page only. Chapter two studied the ( theoretical background) which consist of three sections, first; Visnal communication and digital picture, second; modern Techincs and the technology of digital picture, third; technical treatment in digital picture. Chapter three covers the Precedues of the study, the researcher used the descriptive approach in the study analysis, Sampu of the study represented by 18, two of the Conntries Were Excluded because they have no Electronical paper like Jiboti, Somel. The indications of the theoretical background has directed the researcher to design the list of analysis resuts, discussion of the results, condution, sngestion and recommendation wer presented in chapter four which shew that : 1. Picture becaue to was devided into two extension which is considered abig faultin designing and effect on to negatively and loss it its valna and function this was appear in somple no ( 1,2,5,9,13,15,17,18).2. Weakness in activiating classificational connections which led the reader to the main page or the inner pages or the connecation which led the reader to the cultnral, informational services. Some samples were used classificational commections as in (9,11,14,15,16,17) shown in tables (51,63,81,87,93,99).3. Multi medium i.e. ( digital sound) were not activiated properly in the electronical paper ever, justin sample no.(8) show in table (45), music were accompening the main page which supported the visual reception.4. Video picture were not used ecceptin sample (6,8,12,16,18) show in table ( 32,44,68,92,104) because it need a long time for looding, and saving which slow the page. However, the video picture is so important in electronical paper because it help him to communicate with the ever its as apart of his life, and has an inflnrce in the process of inter in andio picture, text and motion. And so it attract the reader to muti distinctions. In conclusion the stud appear that : 1. Papers contion different sizes digital pictunes because these poper depend on small formal size picture due to the process of looding time although it effect negatively on the paper and the degree of infuncc on the reader.2. The increasing of inner and outer connection ( thong they are important) led to weak the paper design and its loading and function.3. Digital video and sound has its effect on the reader interaction. Digital video consider the mestimportant target for the multi media because it consist of text and mation picture and sound.The research recommend to : 1. Iet the worker in designing atraining opportunities to be cabable in their field.2. Utizing the ddesig programmer indesigning and directing digital picture particularly in the moin page. Suggeshins were as follow : 1. Applied study in desingning and direching the digital colour in papers.2. Applied study in the design of advertisement for the arobic electronical papers.3. Studying the movement of moved textand titles and its influence on the directing and designing the paper.4. Studying the webs.Finaly the study ended by the list of reffereus and appendices

الابعاد الاتصالية في بنية تصاميم المواقع الالكترونية == Dimensional Communicative In Structure Designs Websites

Author name: احمد ناجي علي سالم
Supervisor name: انتصار رسمي موسى
General topic: Fine Arts
Specific topic: Typographic Design
Degree: Master
Language: Arabic
University location: Baghdad
First pages:
Abstract: تعد المواقع الالكترونية من ابرز معالم التطور الذي شهدته صناعة الرسائل المرئية خلال السنوات الماضية والتي استثمرت جميع امكانيات وقدرات تكنولوجيا الحاسوب الالي وشبكات الاتصالات ومختلف التقنيات الرقمية المستخدمة في صناعة النشر الالكتروني, مما احدثة الكثير من | Is the websites of the most prominent features of the evolution of the industry messages visual and digital over the past years and which has invested all the possibilities and capabilities of computer technology, automation and communications networks and various digital technologies and electronic used in the manufacture of electronic publishing, which evolved in their design and structure of formal and functional for what it was in the past and have become owns many interactive technologies and a lot of media communication multi Loyalty to excellence in the provision of all services communicative diverse as an exchange e - mail and presentation of audio and video files, animations, text, images, and many of the capabilities and capacities of communication and other functional, and took advantage of these sites features the publishing industry - mail to the user is provided video messages and digital to compete with the means of communication and media other traditional such as newspapers and television stations and space, as characterized by methods designed processors modern technology to combine many of the stimuli and the ingredients visual and auditory in its Design and digital displays on the screen and find where all classes of informatics, to form the world of cultural, intellectual and media integrated and unlimited, and here researcher sees the need to address to study its design and communication and see how The role of the elements formative in achieving dimensional communicative different way communication comprehensive and integrated, so addressed researcher in this research, which included four chapters devoted the first chapter of which to view the research problem and its significance, which came Baltsaullac the following : (what - dimensional communication infrastructure in the design of websites and what the extent to which the design of the structure of these sites for the functional and aesthetic aspects in terms of graphic design and technical performance, and what is the relationship Elements of in the formation of structure and the nature of its design performance and speed browsed) Hence the importance of research, which came as follows : such benefit workers in the field of design and digital output of an optical means of modern technology that opens new horizons for design Graphic future and its contribution to the development of the work of these sites and the realities of technical and communication by providing scientific article based on scientific research studied to handle errors and develop a design and functionally, and also in a supplement branches of scientific knowledge - oriented interactive means of visual communication by digital technology. The aim of the research in (the detection and diagnosis of dimensional connectivity and functional in structure design for websites), either its borders has been identified objectively : the study of dimensions of communicative and functional structure (designs websites) The spatial boundaries he was in (page's main websites Iraqi Network international information (the Internet) and published in 2014 for being the period of time to conduct the study. It then came to identify the most important scientific terms, which came in the title search.The second chapter includes a theoretical framework and most previous studies of the relationship and the researcher who divided into three sections were as follows : First research 1 - (contact and electronic publishing in the websites). 2 (websites on the Internet (concept, origination, evolution). 3 (infrastructure design for websites (foundations, elements, components).Loyalty to the most important indicators that came out of the researcher and was a summary of the literature of spec ialization to contribute to the completion of the research and Sobriety scientific and methodological, and then came the third quarter, which was devoted to the Procedures search, which follow the researcher descriptive analytical approach to suit the objective with the goal of the study is through the selection of (8) Samples research and, deliberately, representing all Iraqi sites electronic on the Internet, either fourth chapter devoted to the display and discussion of results, conclusions and recommendations and proposals of theoretical and applied the researcher reached for a variety of scientific results based on the analysis of the samples, which serve the purpose of research and placed the most important of which include : 1 - Varying interest employing Activations communication in all its forms and types of external and internal in the design of the page header and try to distinguish them through the Post an some of the effects of technical and Manifesting explanatory upon which contributes to strengthening the role of communication in the process of interaction with the receiver and easily governed by the information inside and outside the site.2 - concern employing Activations communication in all its forms diverse body of the page and try the most prominent importance and functional connectivity in the design of the site and in terms of importance and functional connectivity within the page and their contribution effectively to enrich the process of interaction and communication between the page and its contents and components of the site and between the user and the process of sailing - mail it. 3 - Distinguish sites e - recruiting technology links and links activated Communicative all kinds of different as one of the structural elements and the core used in the design and work to be invested in the various parts of the pages of the site, particularly on the home page of them and take advantage of the effectiveness of technology in the service of the browser and liberal of the linear modes in the process of receiving and neglect employ other types of techniques such as active links and buttons still and moving images and video clips and flash in the design of the page header and body and characterized by a high capacity to attract attention and the visual excitement of the browser. 4 - lack of interest in investing techniques multimedia elements well in the design of all websites surveyed and the absence of an effective role in the process of communication and navigation and access to information published and which have an influential role in the increasing polarization of the optical and increase factors tensile strength and gravity of some of the elements on the page and Giving some fun and personality aesthetic therein. 5 - was hired material and textual information in all the pages of the websites researched and differing employed in terms of the types of fonts used, size and colors, Loyalty to the multiplicity of places to invest within the Home and distributed according to the function and performance of communication required With the addition of the diversity of the use of images and colors on the home page and employ mostly as links Soah activated commensurate with their function communicative and aesthetic within the page and display pages on the browser using the system (RGB) chromatography, which depends on the width of all colors that contain page through the rush of three electronics optical color red, green and blue towards the screen and complete the process of vision with the browser.6 - lack of interest in employing all the tools of interaction communication in Home Design for all websites surveyed, and was confined to utilize them on the investment tool e - mail communication and the neglect of the possibilities and techniques and other interactive tools provided by the environment connectivity and diverse Web sites, such as methods of participation and direct vote and arenas of dialogue and debate and mechanisms of the questionnaire the opinion polls, including a negative impact on the process of interaction for the browser. 7 - able researched some websites that check some dimensional connectivity required functionally and Contact means comprehensive communication has contributed to the nature of the communication techniques and tools used in the design of interactive Web sites effectively and significantly enhance the functional roles and communicative and interactive with the browser .The most important conclusions which they came researcher : 1 - contributes to the recruitment technique links active internal and external ones, and all the diverse forms of (icons and still images and animated texts and other communication mechanisms) in the structure of the site to promote and enrich the role of communication to the main page of the site and increase their interaction with the browser. 2 - link the success of Home Design and functionally Communicative interest designer employing Activations communicative diverse in the body of the page and try to highlight their importance communicative and interactive on - site and distributed according to the function and importance of communication with and work on distinguishable from surrounding elements by using one influences electronic and design available. 3 - that the increased interest in employing multimedia such as audio and video clips, animations and other effects flash the other has positive effects on all the functions of the communicative and aesthetic of the website and increase the effectiveness of the performing and design for the process of receiving and fun browsing and contribute to enrich the role of communication and information for the page and to facilitate the process of the transfer of information and integration of the recipient. 4 - contributes to the use of images in all its forms and types, different as one of the elements Graphic key in the design of the structure of the site to promote and strengthen the features of the communicative and interactive and expressive of the page for having some of the functions of expression and reference to topics posted and increase the interest of the browser out and stir up attention and interaction psychological with it. 5 - contribution textual information and Calligraphy to do many of the functions of communication and design and symbolism within the site by employing objective and in terms of information and its impact morphologically and aesthetically pleasing in its design and by way of distribution and employ communication and technical inside it, according to its effectiveness performing and character of the visual for the browser. 6 - provides the use of the system (RGB) color - many of the possibilities of color and visual multi - which may reach to show hundreds of hues and more for each color user Loyalty to his contribution to the effective and influential role in the completion of all events of design and functional in the space of the page and performance design for its formal and technical. 7 - to employ tools to interact communication different, such as the use of e - mail and opinion polls and lines of chat and voting mechanisms within the structure of the design of the web site, particularly on the home page it is one of the reasons the task of enriching and integrating function connectivity of the site and increase its ability to do many of the events and activities communicative multiple which contribute to strengthening ties with communicative browser. 8 - is linked to the achievement of dimensional connectivity of different websites successfully its design and functionally and aesthetically and exploit the advantages of its environment and digital electronic and informatics technically and employ all of its elements and components design of various forms, text, images, multimedia and assorted colors for the benefit of her job design and tools of communication and interactive multi - and highlighting its vital role in The browser needs to achieve his ambitions to meet the different communicative.The researcher also recommended the following : 1 - need to pay attention employing all kinds of links and links activated Communicative and two types of external and internal in all parts of the home page and intensify their use in areas of vital and relevant visual interest, such as the head, neck, and upper parts and the side of the page. 2 - need to pay attention employ multimedia technologies of various kinds within the site's home page and in parts of the mission and the vital and design of them and especially to work on the maximum benefit from the advantages of communication and design to strengthen the multi - functionality and interactive and aesthetic of the site. 3 - interest in employing elements Calligraphy and Graphic inside page and the need to use a design and formally and technically consistent with the nature of the performing and communicative and interactive. 4 - adaptation of all technical possibilities and connectivity offered by the digital environment and technological websites in order to invest and employ various kinds of interactive tools, service and communication with the browser and the increased attention Development work inside Home in particular, and the rest of the parts of the site generally and attention to the nature of the trends connectivity of the web site and work to employ all the possibilities The features and capabilities possessed by the structure design and communication sites in order to achieve the goals and dimensional connectivity and functionality required to do so.As suggested by some studies, the researcher conducting complementary research and Modouh including : 1 - purine body structure designs websites and their role in achieving dimensional connectivity. 2 - recruit in the development of multimedia performance communication infrastructure in the design of websites 3 - Use the abilities of the visual effects in enhancing the communicative functions of the structure to design Web sites. Loyalty to the researcher to provide some suggestions and Applied Post an deems scientific and complementary to the research topic.

اشتغال السيميائية البصرية لبنية المفردات التيبوغرافيكية في المنجز الطباعي == Functioning of The Visual Semiotics of The Structure of Vocabulary Altibogravekah Done In Printing

Author name: حسين ناصر ابراهيم الدليمي
Supervisor name: نصيف جاسم محمد عباس
General topic: Fine Arts
Specific topic: Typographic Design
Degree: Master
Language: Arabic
University location: Baghdad
First pages:
Abstract: يعد المنجز الطباعي فضاءا تتقاطع فيه علامات دلالية وايحائية عديدة مختلفة ومتكاملة كما ان المنجز الطباعي بانواعه المتعددة يمتلك بعدا (سيميائيا) فضلا عن بعديه الوظيفي والجمالي يكون مؤثرا في شكله النهائي, ومستندا الى عناصره التيبوغرافيكية ومديات اشتغاله | The completed layout space intersect the signs indicative and suggestive in many different and complementary as that performed printing different kinds of multi has dimension (Simia?aa) as well as dimensions the functional and aesthetic be effective in its final form, and based on the elements Altibogravekah and ranges of functioning according to their organizations and their relations inter - related that are formed according to the bonds be the structure of the speech communication during the unfolding of the integral relationship between those elements and Tmazjha generator design of the speech. The focus of current research in the bulk of its attention on the knowledge of the system consisting Results of completed layout in order to understand the mechanism of action and the realization that assisted delivery is intended for the recipient, where attended several classes in the research, came the first chapter to identify the research problem which manifested itself by asking the following : (What's mechanism of operation of the visual semiotics of the structure of the vocabulary in Altibogravekah done printing).And demonstrated the importance of research in : The possibility of its contribution to the open window of scientific knowledge for those working in the field of graphic design, and enrich the library of Iraq and the Arab lacks studies in the field of graphic design.With the goal of select Search in : (Detection mechanism of operation of the visual semiotics of the structure of vocabulary Altibogravekah done in the layout).Interested in the theoretical framework with three Investigation, addressed the first research to (semiotics concepts and applications, semiotics (meaning - the concept - the application), label (concept - types - classification), design and methodology semiotic) in care of the second section (b semiotic text visual by : Thinking optical theory of shapes and visual perception, dismantling and installation semiotic of the finished layout. and touched the third section to (functioning vocabulary Altibogravekah in graphic design, through the character layout, the organization of the elements Altibogravekah, Icon Design Altibograveka, factors in the formation of significant printing, installation visual - verbal, Equations verbal - visual). In the third chapter is the description and analysis (26) research sample, based to the paragraphs of analysis derived from the theoretical framework, and its outcome indicators were as follows : • Tagged structure of the mark.• optical paths to read the text.• the structure of visual discourse.• morphological factors help make up the signs.• semantic semiotics through verbal visual equations.According to the contents of each specimen individually, Chapter IV, has included a presentation of the results and conclusions reached by the researcher, and including : 1 - asylum blades designed to determine the optical output is normal for processors associated with Mahmullac Tagged with adding a variety of meanings are in the goal to confirm the symbolic dimension of career.2 - according to the structural organization of the options is the conductor paths reading mechanism to engage and confirm the quality of the processors, which came Balodouhah and readability with the diversity that is complementary to that as in the case (or axial symmetric or another).3 - the dominance of iconic signifier is the outcome of signal enhancement capabilities and semantic dimension of delusional or in juxtaposition and contradiction in the construction or Mini pivotal indicator enriches the cohesion of the structure.4 - consisted intentional engage with the formal structure Altibogravekah and under the police engage in promoting semantic and is among the most important Mamay be secured to move the structure design of ads and logos.5 - McCann of the correlation between morphological factors and the composition of semantics, but confirmation of the effectiveness of the optical illusion of movement, or in frequency to the excellence or otherwise. It also means to confirm a causal intentional and general construction of the design in its segment and the whole.And systems researcher recommendations gleaned researcher in the light of the results of his research, which was : 1 - activation of the speech given by the organization of visual structures Altibogravekah importance in the design of logos, advertisements and magazine covers as a liberation broadcast Simia?aa Bmahmolat semantic and functional and aesthetic.2 - confirm availability of assisted - dimensional and placebo indicative of images being the best broker to represent the signifier and the real meaning as a concept my mind, especially since we are in an age of image and digitally private treatment.3 - activation of verbal structures by involving Anwanat Maalhak, letters, and thus being an important pillar of the pillars of the formation of structure in the general Alalamih designs and does not come only through reading the text of the participants sound that combines elements Altibograveh all.4 - Activating the corresponding formal Alalamih verbal texts with their meanings implicit and Maalhak this to the importance placed on those Alttabqah being a channel for the delivery of semantic and Mahmullac Alalamih to the recipient and can be used Altibogravekah elements to achieve this.I also propose the following two Baldrastin researcher to do in the future : 1 - semiotic relationship between form and content in the layout done.2 - morphological factors and their role in the design of semantic structure is finished printing.

جماليات التنوع الاسلوبي في الملصق البولندي : دراسة تحليلية == Aesthetic The Styles Variety Polish Posters (Analytical Study)

Author name: جميل عبد رماح الحسناوي
Supervisor name: نصيف جاسم محمد عباس
General topic: Fine Arts
Specific topic: Typographic Design
Degree: Master
Language: Arabic
University location: Baghdad
First pages:
Abstract: يعد تحقيق الجمال في تصميم الملصق هدفا ضمن اهداف عدة لا يمكن الاستغناء عنها كونها تحقق الجذب والاثارة ومن ثم تحقيق الاتصال الذي يمثل هدف الخطاب الاعلاني. ولا يخفى على المختصين في مجال التصميم اهمية التنوع الاسلوبي في احداث تكوينات شكلية ترفد الملصق بف | Realizing the beauty factor in designing the poster is considered as a significant goal including numerous indispensable goals because it realizes attraction and excitement then reaching to the connection that realizes the public speech. It is obvious to the specialists in the designing field the stylistic diversity in shaping forms that support the poster with activities contributing in its aesthetic diversity and aesthetic values helping to form the main objective of the study through the positive effect that this diversity make. According to this, the research is been organized in several chapters, the first contains the needs that the researcher touched in the poster designing system in Iraq. Such as : - 1 - The interested establishment in designing fields in Iraq is lacking to know designing styles that other countries adopt and considered number one in poster designing field like the Polish poster.2 - Using the objective stylistic diversity is showing weakness and needs to enrich the poster with aesthetic dimension in designed posters in Iraq.According to that the problem was identified on two questions : - - What is the role that the designing stylistic diversity does aesthetically in poster? - Is it possible that the aesthetic dimension in the poster would be affected by the diversity of the idea and technique? The importance of the research is identified through two points : 1 - The possibility of contribution in supporting the Iraqi artistic library with a methodical academic material.2 - Developing the performance and executive awareness for the specialists in designing field in Iraq through providing information about the aesthetic stylistic diversity in polish posters one of the most important in the world.And the goal of the research set including : the following disclosure of stylistic diversity wich contained in the polish poster and its linking with their aesthetic broadcast. And it based on three levels : 1 - The objective level : studying the stylistic diversity and its aesthetic impact on the polish posters.2 - The temporal level : (polish posters between the year 1990 - 2008) the researcher choose this period because it’s including all the styles that the polish poster follows since its start, besides this is the nearest period to research accomplishing time. 3 - The spatial level : the posters designed in Poland.Then define the terms that the research used which are : Beauty, diversity or variety, style, pre - modernism, contemporary art.The second chapter identified containing the abstract and the previous studies where it is organized in four research work, as the following : 1 - Stylistic diversity of the aesthetic mind through the history. 2 - The Poster and the history movement.3 - The technical part of the research (using).4 - Polish poster and the stylistic transformation pre - modernism.The researcher specifies a group of indications that represents a summary of the abstract : 1 - concerning the multiplicity of the schools and the artistic movements (realism, expressionism, new classism, touchisim, cubism, abstractionism, surrealism etc. …), Artistic styles of the artists numerate through mental reflections affected by the nature of changes that happens to the artists like the social environment and intellectual and cultural background, theses styles add many characteristics on the stylistic of international posters in general. 2 - Polish Poster design was in Four stages on the integration of image through effective aesthetic expressive symbols and metaphor techniques For past and Contemporary civilizations through the adoption of principles of complexity simplicity.Sense of belonging. Strange classic pluralism and symbolic form in the formulation for the purpose of organizing the relation ship between form and meaning are indicative and highlight the symbolic meaning and privacy and achieve the humanitarian need of wildlife. After that, the research procedures that the third chapter contains following the descriptive method (method of analyzing the content) in order to arrive to the results, the tool of the research will be presented as an application form to identify the issues that the researcher build with the help of experts then the chapter contains the process of selecting intentional samples for reasons explained before by the researcher which is estimated by (15) samples of different posters also the research take into consideration the truth and constancy of the research tool. Chapter four includes a description and analyzing the (15) samples of the research according to the issues studied.Chapter five presents and discusses the results such as : 1 - The personal effect of the designer appears in all the samples through adding personal touches on the posters in spite of using a group of styles in his design. 2 - Using different techniques of procedures external edges of the forms that make it fit to the main space and give the poster connection to the visual whole and the headlines which leads to give aesthetic significant touches to all the samples numbers (2, 3, 4, 5, 6, 8, 9, 10, 11, 12, 13, 14).3 - Chromatically using comes on two sections : section one is related to the style used in the poster and according to its executive and intellective establisher. The second section is related to implementation pressures controlled by the typical idea that is considered as the personal style of the designer and this using affected the poster with aesthetic values and this result appears in all the research samples (100%).Researcher concluded that a number of conclusion after the show results and the discussion that took place by including the factors.Factors have the times and traditions schools arts and global limitation on Poland from the years of war in the maturing and development of ideas put forward and made functional and aesthetic dimensions of stylistic diversity. The researcher recommended using stylistic diversity as a main source in designing Iraqi posters, because it has the power in realizing aesthetic values and activates the attraction and the excitement factor in the poster idea. At last, the researcher presents suggestions of titles that could be discussed in the future like (variety in the technical demonstration and its aesthetic values on the contemporary poster structure in Poland).

توظيف التقنيات الرقمية الحديثة في تصميم الاعلان التجاري : دراسة تحليلية == Employing Modern Digital Techniques In The Design of Commercial Advertising (Analytical Study)

Author name: وفاء جاسم محمد
Supervisor name: انتصار رسمي موسى
General topic: Fine Arts
Specific topic: Typographic Design
Degree: Master
Language: Arabic
University location: Baghdad
First pages:
Abstract: In recent decades the technological revolution produced a sophisticated modern digital in various fields, and the most prominent of the artistic field in general and advertising design in particular which has evolved into an advertising digital art industry. Keeping up all the techniques at modern digital advertising of modern techniques design from outside shape of the traditional style to interact with each influence technical, electronically and influence effectively on the evolution of advertising trade design, display distinctive deviation, exciting, attractive, and development of methods and types. of course the design changed the advertising business and transformed it to the communication means of interactive in order to achieve integration design in the field of advertising and target service - profit catalog business. The objective of this thesis is focus to find out the most important modern digital technologies used in the commercial digital design and knowledge of the methods used in advertising mail as well as all its elements graphically and typography. The importance of this research through its contribution to shed light on modern digital technologies used in the design of the advertising published on the internet, and the benefit and development of researchers and scholars in this specialty. The thesis divided in to four chapters, the first chapter is the problem statement which gives the answers to the following main two questions : 1. What are the most modern digital technologies which engage in advertising published on the international network for information?2. What are the methods for the design of digital advertising published on the international network for information? The objective is to detect modes employment of digital technology in modern design of digital commercial advertising, publish on international network for information and stand on the electronic design advertising methods according to modern digital techniques, and terms contained therein has also developed. The researcher limits the temporal boundaries and spatial of the digital commercials published on the international network for information which represented from a number of websites offered via the internet and confined to the duration of the year 2012 through 2013.The second chapter which contains previous studies and theoretical framework, which is concerned with three sections, the first section related to the traditional digital commercials, the second section related to the hiring digital technologies in modern commercial advertising, and the third section related to the features of digital communicative and technical announcement and methods of digital advertising design according to modern digital techniques.It should be noted that the subject of the research topics trendy and modern applications. Therefore, searching for former researcher makes the researcher in difficulty and hardship in the sourcing. The researcher precisianism commitment scientific criteria in order to reach results can be built upon in the field of digital advertising design, investment technically, and lay the foundations of scientific used in the process procedural. Chapter third analysis and description of (10) samples, based into paragraphs form analysis prepared by the researcher, distilled from the theoretical framework of indicators and concluded them after presentation to the experts for the purpose of evaluating and verify the sincerity and consistency of the results serve to address important research. Chapter four includes a presentation of the findings a result of the conclusions of the analysis and recommendations and proposals.Results with respect to the first and second goal : 1. Most commercial sites and advertisements characterized by employment of the hyperlinks technology which connected to one of the design elements graphically or topographically to form network information. Consequently, the customer will transfer outside boundaries of web page which appear in the sample number (1,3,4,6,7,8,10) through tables (7,13,19,31,37,55) that gives additional information and provides data about the products and services offered. Therefore, to help consumer in his research and enrich the site performances can be a scale of a popular web site and to raise advertising value of appearance at the forefront of the search engines.2. Different photo format styles used such as (jpeg) in all samples except the sample (1) as illustrated through tables (7,13,19,25,31,37,43, and 49) which fits with photos installation complex gradients and non - animated or transparent, which appeared some of them relatively small to reduce the length of the page loads. But the large size of files leads to slow page loads and could lead to problems and the reluctance of consumers to pursue search advertising. Another format style used named (gif) to save the animation with transparent backgrounds in all samples as illustrate through tables (1, 7, 13, 19, 31, 37, 43, 49, and 55) except the sample number (5). In the same time, (png) format style used only in the samples number 5 and 3 as shown in table 25 and table 13. Which showed the extent of non - designer benefit from the use of its high lossless compression density and unsuitable for printing on - screen display because of the small size of files. While, the using style images (bmp) in the sample (5) as illustrated in table 25 which is one of the formulas that are not dealt with in the online search engines due to the great size of this file that causes a big problem in uploaded on the internet.3. Hypertext technology expands advertising spaces of the titles and highlights the active role in promoting the hegemonic formalities. For these titles that highlight changes color and light or formal functions on the existence of hyperlinks contribute to follow ideas and topics within the site pages of the advertising or outside, as appears in the samples (2,3,4,5,6,7,10) illustrated in tables (10,16,22,28,34,40,58), while employing of this technique would highlights negative sign of many displayed titles in all samples functionality and aesthetic.4. Hypermedia techniques have not been activating a lot of banner ads displayed in all samples. While, hired some of them to act as a hyperlinks and navigate through pages and sites inside and outside the site appeared in the samples(3,4,5,7,10) illustrated in the tables (16, 22, 28, 40, 58) developed the capabilities of functional images and their uses and consumer data and additional information specific to the product and highlight the importance of marketing, in addition to its importance and aesthetic role.5. Dominated display buttons type in the samples(5,6,10) in tables (60,36,30) which contained private static images to the product advertising. Characterized announcements from large buttons that appeared in the sample(2,6,9) in the table(12,36,54) adding flash movement and gleams on all design elements that appeared in pictures or text or trademarks contribute actively to attract the attention and interest of the consumer and its follow - up, despite their small size and linked directly with the advertiser.6. Digital technology contributed innovator in the style of our new design supports to view the products advertising in a way ads flash that appear in the form of strips advertising or display footage. Animations product advertising in flashes alternating using the programs of java or format programs flash swf offered in all samples except the sample number (3 ) that appeared in one ad contributed employ this technology to support aspects graphically and topography in this announcement and the events attract optical and indistinguishable to the rest of the ads, while not appear employ this technology in the sample number(5,10) in the table(29,59) lost these samples importance of electronic and interactive qualities, especially that the presence of these new technologies is no longer an obstacle in the display advertising components and downloading speed on the network.

مؤثرات الجذب البصري في تنظيم التصاميم الاعلانية الحديثة == Visual Effects Attraction In Modern Designs Advertising Organization

Author name: شذى كريم فرحان محمد
Supervisor name: نعيم عباس حسن
General topic: Fine Arts
Specific topic: Typographic Design
Degree: Master
Language: Arabic
University location: Baghdad
First pages:
Abstract: Advertising designer exposed to the pressures of modern opposite, between the producer and the receiver, and marketing, among other factors, between the needs and desires of individuals.That the potential in the design process are subject to attract and influence that can be adopted to overcome the obstacles and those obstacles the basics of building announcement depending on the effects of visual attraction in modern advertising.Here stands the designer to achieve ideas influential in the process of receiving the consumer in the modern effect of advertising, and as a result of technical diversity and differentiation, scientific and technical work in the contexts of intellectual development in the art of modernity, so was the research problem by asking the following : - Are the push and pull processing and influence by relying on relationships (influences visual attraction in modern designs advertising planning).The tools of modern factor directly to the achievement of design idea through regeneration in means, and here lies the importance to the designers and consumers of their relationship, and the key factor for the success of the design at the time underwent a declaration to the effects of globalization and modernity and that affected all the advantages of life.In this research objectives were identified as follows : First : The disclosure about the reality of large designs advertisements and diversity.Second : to develop design proposals for visual effects attractions in the organization of advertising designs Modern.The study included four chapters, the first chapter discusses the cognitive framework, Chapter II has included theoretical framework and previous studies, as the theoretical framework section into three sections are : - The first topic : - the effects of nature and its relationship to receiver.The second topic : - the system and organizing processes in the design.Section III : - modern design of advertising (text, logo, image).Then came the theoretical framework set indicators was several points concerning this framework. Then addressed the research procedures in the third quarter and the analysis of samples. Either the fourth quarter, the results included and discussed design and build proposals and recommendations, proposals and sources (Arab and foreign) and supplements and a summary in English.The search had reached a set of results from the following : - First : - the adoption of domination moot as an element of visual impact and pull the receiver to delve into the contents of the declaration.Second : - The distribution of elements in the optical center of the Declaration as one of the pillars that support the building and distribution of elements in one advertisement.Third : - rely on high - definition through the dark color without interest in the transparent color value.Fourth : - The adoption of the style of the panoramic view of the formal image advertising (advertising entirely).Fifth : - duplication between the picture and the trademark symbol (Asia cell) and the explanatory texts.

توظيف تكوييات فنون الايهام البصري في التصميم الطباعي == Configurations Employ Optical Illusion Arts In Graphic Design

Author name: نجاة قادر محمد علي الكواز
Supervisor name: مها اسماعيل علي الشيخلي
General topic: Fine Arts
Specific topic: Typographic Design
Degree: Master
Language: Arabic
University location: Baghdad
First pages:
Abstract: This study seeks to search in the recruitment of configurations illusion Optical in Graphic Design, which aims to spread the idea of a certain system to express the desired goal, considering the fact that the illusion Optical is important within the configuration design of posters, film, what is caused by differences influential and active in the process of cognition that lead to differences in the semantics of design to look like the shapes on the non - reality, and focus current research Gel attention on knowledge of the concepts and ideas that play illusion Optical inside posters film that holds within it the many implications of intellectual and aesthetic and functional, and progress of the overtones variety in the poster Film Festival, and enrolled Search the arrival of several, came first quarter of identifying the problem of search and reflected Baltsaalin the following : 1. Maalah of configurations employ optical illusion?2. What is the role of recruitment optical illusion to demonstrate the functional and aesthetic value in printing designs?The importance of searching through MAP to those related to the design layout and relevant design and art direction, and the possibility of hiring illusion optical designs printing in order to increase thought design with designers, by deceiving the system for visual Ansan ranging from fraud on the eye down to brain by manipulating the size and the shape and length and the use of light and shadow and colors on the constituent elements of the work of art, and the contribution of research in the education of artistic taste among workers in the field of Graphic Design, through Alaihamat optical occurring in the truth when used by the designer to show the functional and aesthetic connotations.Set the goal of search in the recruitment mechanism optical illusion Arts in Graphic Design.The study included limits on film posters designs winner of the Prize for the years (2011 - 2012 AD.)Interested in the theoretical framework of three Detectives, The first topic touched on (date optical illusion, perception, physiology of vision, theories of optical illusion), while interested in the second part (the mechanics employ optical illusion Arts in Graphic Design (movie poster), and which included Toziq the componentsVisual layout design to create the phenomenon of optical illusion, optical illusion and visual components of the layout design, recruitment in the configuration space design to create the optical illusion phenomenon,Employment bases structural formations design to create the phenomenon of illusion Optical, employment relations,constructivism in the show simulated visual space inside design, employing technological Digital Graphic Design to create the phenomenon of illusion optical, and touched third section to the (theory Aljstalt and illusion Optical in Graphic Design (posters), date posters and development of optical components for the design of the label (Items Altibogravekah.)The third chapter included a description and analysis (22) sample research, has singled out this chapter of the procedures, which came descriptive analytical method as a method followed in the search, and the purpose of the analysis of samples, it was a promising form of analysis and approved by experts and came on the basis of paragraphs of analysis, depending on theoretical framework indicators.The fourth chapter, has included a presentation of the results reached by the researcher, namely : 1. characterized most of the film poster designs mainly for color and directly to achieve the optical illusion phenomenon depending on the depth and direction of movement, through the variations and colorimetric Altdadat, and the resulting sense of the progress of warm colors to the Imam and delayed cold colors back.2. Create employ digital technology influential and active role in bringing about the illusion of movement through the formal intensity, and convert images into color values and different light, as well as the use of computer technology to show the aesthetic and functional values through the use of modern technology processors.3. hired contrast Almc to achieve the optical illusion phenomenon through difference the depth of space in order to deliver idea Altsamama to the recipient.4. and hired a design in the relations within the design configuration of the events of psychotropic Aihamah movement and direction through the juxtaposition and overlap seam and penetration and transparency.The fourth quarter also included a set of conclusions of the study, which was the most important are the following : 1. results of the analysis showed employ multiple optical illusion pictures in Graphic Design verification through functional and aesthetic purpose film who designed the poster for him.2. characterized most of the designs for the film posters by adopting optical illusion to convey the idea directly involved in some of the posters, and indirectly in other designs for film posters.3. to color a vital and important role in the design process layout in general and film posters in particular, in terms of the valueof visual and attract attention and show a sense of visual Balaiham.4. designers tried to achieve the optical illusion through structural elements relationship with each other and relate to the content of the design idea that designed the poster for it.5. technical processing of photographs printed using modern techniques (computer technology) to achieve a state of thrill and excitement of the recipient in particular and it is the main components of the film poster.6. to achieve unity within the design configuration of the film poster through the relationship of the part or the part to the whole, to achieve the purpose of functional and aesthetic who designed the poster for it, and create element to attract attention of the recipient.7. made use of photographs and fees within the composition of the poster Film functional and aesthetic purpose for which it was designed poster Film Festival.Then the researcher recommended a number of recommendations, including : 1. to benefit from the employment of optical illusion in the overall design and design of film posters in particular to achieve the purpose of functional and aesthetic, commensurate with the cultural and technical progress of the current era.2. focus on the use of color variations and different values to achieve the optical illusion inside the optical configuration design for film posters.3. to take advantage of digital technology in order to create a sense of visual Balaiham effectively and efficiently within the configuration design of posters to attract film optical tightening of the recipient.4. rely on relations design Kaltrakp and penetration, transparency and juxtaposition to create the optical illusion phenomenon different depths within the space configuration design for film posters.5. stay away as much as possible about the use of symmetrical balance, as a result of raising the monotony and boredom within the design space for posters, which reduces the visual illusion feature film posters.The researcher made possible proposals that are searched in the future, including : 1. conduct a study on the visual aesthetic illusion done with digital technology.2. a comparative study between the visual aesthetic illusion done in the old traditional ways and done with modern techniques of posters.3. Recruitment optical illusion configurations Almc done with digital technology.And then seal Find a list of sources and supplements and summary in English.

تنوع اساليب عرض المنتجات في تصاميم الاعلانات التجارية المطبوعة == Diversity of The Methods of Presenting Products At Printed Commercials Designs

Author name: بشرى محمود مصطفى
Supervisor name: نصيف جاسم محمد عباس
General topic: Fine Arts
Specific topic: Typographic Design
Degree: Master
Language: Arabic
University location: Baghdad
First pages:
Abstract: يعد التنوع في الفن عامة، والتصميم على الاخص وجها من اوجه التطور والنماء والاستمرار، فضلا عن وجهه الابداعي، ولولا التنوع لما وصل التصميم الى ما وصل اليه من رقي قل نظيره، واخذ تنوع الاساليب منحى مهما في التعزيز الوظيفي والجمالي في مجالات ع | The diversity in the art is general ,but particularly the design is considered as a one aspect of development, growth and continuation, without diversity the design would not reach the prosperity and development. The diversity took an important role in the aesthetic and functional reinforcement at different scopes of design process. In the field of ad design, the diversity is considered as a condition to activate the environmental marketing, to stimulate the consumer to purchase, and to be in touch with products, therefore the corporations and production companies sought searching for new methods to present products and fulfill the demands of the consumers which are increasing day by day according to the human needs, these companies and corporations found a good way to achieve marketing aims through the experience that designers have in representation of clear ad discourse, the current research is shedding light on these issues, after it shows its demands in the first Chapter which includes the problem statement which comes with the following question : • What advertising methods that designers can approach to present printed commercial products?The significance of this research is : 1. To develop artistic skills of ad designers. 2. Supporting the corporations and public companies in the field of commercial ad, newspapers, magazines, and market advertisements.The aims of the research are : 1. To explore the diversity of the methods adopted by advertisement designers to present printed commercial products.2. presenting practical suggestions according to the results that show the diversity in the ways of presenting the products in the designs of the commercial ads To suggest practical methods according to the results of current research.The scope of this research is divided into three types : 1. Objectivism scope : studying (diversity of methods of presenting the products at commercial ads). 2. Spatiality scope : the commercial ads at Dar - Alhayat magazine, Lebanon. The scientific justification is that the magazine is considered an important Arabic magazine specialized in the women affairs, and the products of cosmetics, accessories, and the nutrition.3. Period scope : printed ads issued in 2013, for that 2013 is being the year which had many editions of the commercial advertisements which showed the diversity in the methods of presenting the products, moreover its relation (2013) to the year of doing this current research.The technical terms, Diversity, Method, and the product have already been defined. The second Chapter (the literature review and past studies) has included many topics : 1. An introduction to advertisement.2. Design of advertisement and the commercial concept.3. Diversity of methods in presenting products.4. Methods of presenting products. 5. The advertisement and the communication process.Then the research continues with data of the theoretical framework, represents a scientific summary for the literatures of theoretical article, then the third chapter which cares for the procedures of the research, Methodologically, the research community, picking samples for analyzing, research tool, and etc. The forth Chapter which dedicated to the results and its discussion, some of them are : 1. Use the style of product presentation or a part of it, this method included all advertising models, and this pattern stylistic meets the recipient who wants to watch the product or parts of it to be sure of its kind and potential requirements and specifications which is important to always look for buyers.2. Using method of presenting product by making the product appears in multi - colors. This method has many benefits through moving the intentions of the customers towards the product, and also its effects on their economical and psychological purchase desires. The research conclusions are : 1. The diversity in the ways of presenting is based on the affectivities of the enterprises ,and the factories locally and internationally , in addition to the technical development which effects on the ways of presenting ads which has been shown clearly in technical , and directorial.2. The diversity of presenting products comes in response to the consumption needs such as matching human interest related to daily activities; these requirements makes an important channel for transmitting the ads ideas.Then the research appended with the following recommendations : 1. The importance of diversity in using the printing methods which are increasing in the world of journalistic and advertising design, that is an important thing for the designers and marketers who communicate with the society in general, and especially with the consumer.2. Opening developing courses for the employers in the field of ads design in order to identify the some problems like structural , ideal ,or technical which appear through direct contact with the working market ,and the consumers. Then the researcher suggested to do the following study : - Reflecting the style of ads design on the way of presenting the Iraqi products.Afterwards the researcher presented practical suggestions according to the aim of the research these suggestions relate to the topic of the study, then a list of sources, appendices, and the summery of the research in English.

تطور البنى الشكلية في تصميم العلامات التجارية == Evolution Frmslism Structures In Branding Design

Author name: زيد حيدر خالد فرمان
Supervisor name: نصيف جاسم محمد عباس
General topic: Fine Arts
Specific topic: Typographic Design
Degree: Master
Language: Arabic
University location: Baghdad
First pages:
Abstract: There is no doubt that the history of art movement in the general framework has produced many of the related art of general design indicators, graphic in particular, including the Contact thought, some of which reach the technology, including the Contact be working design, and without a history of design many of the innovations that serious by designers through their history intellectual and practical, posters history, and the announcement date and covers the history, and the signs of history has spilled since the human deal with the human as an individual or group, marks which promised an important part in The evolution of human life and community and economic and trade activities, and was a commercial activity among the most important thing I've worked upon the human mind to it, any brand represented a tool for defining and communicating, where knighted by their goods and products, and this was the documentary position the first thing that happened in the field of design Alameda Abut structure that has evolved over the years of work and production until we got into the modern era since grown and developed companies and institutions that have their own signs to compete in domestic and global market, current research focuses on the stages of the formal structures of trademarks evolution, in the first chapter identified the following research problem by asking : "What mechanisms that have evolved through the structures in designs formalism brands?"While identified the importance of research in : 1. In his contribution to the benefit of interested scholars and researchers in the field of general design, and design brands in particular.2. contribution in providing the scientific library research and studies in the field of specialization, which will be reflected on providing new insights in the field of design, the study is unique discussing the evolution of morphological structures in designs brands, and through researcher Note that he does not exist specialized study in this area.While the goal of the research was to : "Reveal the evolution of morphological structures in designs Trademarks" It also identifies Find the following limits : 1. substantive limit : includes global brands that achieved by the effectiveness of the evolution of morphological structures in designs brands. t globally.2. Spatial limit : includes designs corporate branding and international institutions active in the market.3. Moreover identified the following terms : (evolution, structure, format, tag)The second chapter of the theoretical framework, which over the following axes : (The evolution of designs brands), (structure formalism of marks), (mark), (Global Dimension), (significance expressive of the mark), (functional dimension of the mark), as well as the last axis, which represents (b Bade communication and economic mark), then interpreted Researcher most important indicators that came out of the theoretical framework. As well as his presentation of the previous studies.The third chapter the researcher the actions carried out by then,, Study of the analysis, as the researcher analyzed (15) model according to the axes created of indicators that spawned the theoretical framework, which consisted of the following axes : 1. stages of the development of label design.2. formal structure in the design of the mark.3. recipe and type of tag.4. Dimension Global in the design of the mark.5. functional and expressive significance of the mark.6. communication dimension of the mark.Then singled out the fourth quarter results and discussion, as came from : 1. teamed stages of the evolution of signs according to functional reason, Economic primarily resulted from new insights for owners of companies, or mergers between two or more companies, or for some reason intended to update and renewal, as in the models (1,2, 3, 4,5,6, 7, 8,9, 10, 11,12, 13, 14,15).2. The development did not come all at once, but came according multi including the stages of multiple intervals, as in models (1, 2, 4.6, 7, 8.9, 10, 11.12, 13, 14.15), and this is normally located in him the gradual evolution of the design being linked to the owners of private companies and aspirations of philosophy, and deliberate, and competition.The researcher concluded a set of conclusions, came from : 1. All structural patterns and stages of development of what was happening to not Refuge circumstances that accompanied the establishment of major industrial companies and institutions that have a direct impact on the global economy.2. harmonic and differences in the evolution of designs built marking identify the limits of correlation between the performance of companies and the formal vocabulary constituents and both like the ultimate embodiment of the structure Alabama and put deliberative communication.The conditions and requirements resulting from the strategic changes to institutions and society alike a big role in the evolution of structures and signs consistent with what is going through companies and institutions concerned.Then the researcher recommended that some of the relevant current study recommendations, including : 1. the need to dismantle and analyze the evolution of the stages of design labels to take advantage of the circumstances that passed by, which is mainly related to the organizational and visual structures This is important for workers in the field of design brands.2. Study the structural conditions of each sign of the unity of intellectual and economic fact their references, which led it to a big stages of economic and commercial competition at all levels, an important episode of communication and continue the design catalog.Then the researcher doing the study suggested the following : • evolution working symbolic designs in employment brands.His current research concludes the list of sources and supplements and a summary in English

برامجيات التصميم الكرافيكي ودورها في التصميم والاخراج الفني للمطبوع == Programs Graphic Design And Its Role In The Design And Artistical Direction For Printed

Author name: بسام جاسم حسين بنانه
Supervisor name: نصيف جاسم محمد عباس
General topic: Fine Arts
Specific topic: Typographic Design
Degree: Master
Language: Arabic
University location: Baghdad
First pages:
Abstract: With high technical sophistication that happened in the world of digital Program, it reflected way or another on the science of graphic design at its different types and from it the Artistical Directing for magazines that expanded and walked many fields, and was one of the most important data is the emergence of new structural frameworks, particularly with respect to graphics vocabulary and its relation to space design and regulate of color relations and diversity in employment written patterns, and so on, the great access for digital Program enhanced the innovative capability of the employees in this kind of arts, which now deals with everything new and modern, these Programs enhanced the world of print and enriched its structure design and referred it to the functional and aesthetic values and clear semantic, the art institutions is no longer far from the use of such Program and deal with it in a contemporary because of the interference potential at the heart of work design, and the graphic design must be the first to deal and deal with this Program and to serve the process of design and directorial, It must for graphics designer to be the first transact and deal with this Program and to serve the design process and directing, and all current research meant to deal with this type of cognitive engage in talk, an indication of the research problem by asking the following : What is the role of programs graphic design in design and Artistical Directing for print?The importance of research identified through : - - Enhance the practical skills of workers in the relevant journalistic institutions. - Take advantage of the technical capabilities offered by digital design programs in the field of design and Artistical Directing.The search identified by two objectives : - Demonstrate the role of graphic Programs design in the field of design and Artistical Directing for magazines. - Provide practical suggestions depend on what the results of research lead and its findings.The research determined by the following : Objective boundaries : - Study the Programs of graphic design related to the design and Artistical Directing to magazine board (internal pages) only.Spatial boundaries : - Designs the Iraqi magazines that published in Baghdad exclusively, by (5) types of magazines.Temporal boundaries : designs of magazines that published exclusively in , which represent the year of research study.Then researcher knew the terminology contained in research, namely : - Programs, Graphic design, Design, Artistical Directing, and Printed.And select the second chapter, which includes (previous studies) and (theoretical framework), as enrolled in three sections : - The first Section : - Journal origins and history.The second Section : - Elements of the structure of the magazine and the methods of design and directing.Third Section : - digital design programs and their role in directing and publishing.The researcher point set of indicators represented a summary of what resulted in the theoretical framework, including : - - Designer hit the press over time various design techniques and goal was to get out of a primitive design and directed by journalist as cutting, assembly and distribution unorganized and the difficulties of manual labor to enter more flexibility in stages with the implementation of computer programs. - Internal thread form factor gravitational continuity and form the largest part of the magazine organized Failure means the failure of the magazine from the functional and aesthetic. - Faces a designer journalist difficulties quality in terms of his move from manual labor to the computer the most complex, since the arrival of the printing press result reaction by designers and scribes at the time, and the arrival of the computer resemble the arrival of the printing press and the reaction came to realize designers how hard work design in computer programs. Followed by the research procedures contained in the third quarter marked by the adoption of the descriptive method (method of content analysis) in order to reach results, also represented a tool his form for determining axes analysis based on what emerged from the axes and indicators theoretical framework as well as the views of a group of experts, and then included chapter on the selection process models intentional non - probabilistic reasons and clarified the researcher, as the researcher to choose (5) magazines published in Baghdad exclusively is my intention, and select from each magazine two issues as availability in the domestic market and 50% contained on (6) models of research for pages The number of internal models surveyed 30 model, also took into account research validity and reliability of the tool, then the researcher models in the description of the (30) model and analyzed according to the themes that included in the analysis tool. Followed by a separation of the findings and discussed included in Chapter four, which included the following : - - digital programs supported formats (Victorian) (Vector Shape) to make it more effective and visually attractive, as in models ( - - - - - - - - - - - - - - - - - - - - - - - and %), and the researcher finds that the Victorian shapes colors and movements done by Rested through visual colorimetric leave spaces designed computerized through the program (Illustrator) and is added to the movement of large explosions when reading, browsing, and thus highlights the topics - text and images. 2 - reinforced the use of Adobe Photoshop effects in image processing method in terms of purity and activating misting command (Overlay) which appeared evident in docking bitmaps, as in models (4 - 5 - 10 - 16 - 17 - 22 - 23) and by (24 %), the researcher believes that it is important to use this option Pavement cover chromatic images more vibrant by reducing the details of areas dark light to highlight them and therefore it is important to enhance the purity and clarity of the images. - Activate the tool decreases density (Dodge Tool), and to address areas silhouettes in the pictures, as in the model and by (4%), and constitute the tool element of professional designer to It's a tool that can not be for professional designers abandoned, being easy to work and highly effective great use for image processing dark through the details of Interior Lighting.Then researcher concluded a number of conclusions, including : - - with all the possibilities offered by digital photo, but it's in all cases remained weak missed its strength has been dealing with the expressive discourse technically shallow, which means a lack of awareness of the technical skills in ways to deal with such kind of formal vocabulary that form the foundation pillar in the design of the pages. - Each program has privacy in the way in terms of design, the ease or difficulty resolution make it integrates with other programs, which may contribute to the completion of the design is of particular aesthetic dimensions.Then the researcher recommended a number of recommendations, including : - - access to programs, which provided digital design such a program (Photoshop) and (InDesign) and (Illustrator), which includes a great potential fit design and Artistical Directing. - keep pace with technical development and modernization carried out by the digital and programs companies that offer new every day has to do with design and Artistical Directing.The researcher presented ten practical proposals to redesign the interior pages of magazines and specifically page (beginning and middle).The researcher presented a proposal could be for a subsequent study complementary to the current search : - (Digital effects and their role in showing contents graphics) And then seal Find a list of sources and supplements

اليات اشتغال النسق والتكرار في التصميم الطباعي == Mechanisms of Functioning of Pattern And Repetition In Graphic Design

Author name: ازهر يوسف مبارك
Supervisor name: نصيف جاسم محمد عباس
General topic: Fine Arts
Specific topic: Typographic Design
Degree: Master
Language: Arabic
University location: Baghdad
First pages:
Abstract: Represent the relationship between pattern and repetition and Achtgalhma in Graphic Design One of the relationships that lead to control structure design and which are of a role in influencing perceptions of the receiver in the definition of the idea and will lead to the success of the letter addressed to contribute to the delivery of the idea put forward as based axis current research on the study of thosemechanism and implications left by the advertising design forms and sizes all, companions have easy in the process of receiving, including what constitutes a difficulty in the process of visual perception and through the process of cognitive clear Achtgalat patterns design and the promise Graphic Design of iterations of the elements of building, causing confusion in the process of receiving because of employmentis appropriate for design formats, where enrolled search in several classes, came the first chapter select a research problem which manifested itself by asking the following : - What are the mechanisms of operation of pattern and repetition in Graphic Design ?The importance of search through the possibility of its contribution to the benefit of printing and institutions, including newspapers and magazines through a better understanding of these mechanisms and Achtgaladtha, as well as for the development of design awareness among workers in the field of Graphic Design, which would in turn enrich their cognitive awareness.Select the aim of the research to define the mechanisms of operation of pattern and repetition in Graphic Design in general and advertising in particular.Cared theoretical framework with four sections, touched first topic to (Layout and repetition in the Koran as well as in philosophy and art), while interested in the second section (Layout and redundancy in the structure of Graphic Design, structural layout design, structural perceptions Altibograveh in design, patterns written, structure perceived Alkraveka in design), and touched the third section to (Layout and redundancy in communication process in terms of the concept and its elements as well as the format and frequency and mechanism of perception, communication and design language, perception and coordinated communication design), the fourth section, Vttriq to (semiotic pattern and repetition, semiotics in design typographic elements Alkravekah and implications of semiotics, signifier and signified PHP design elements).In the third quarter was the description and analysis (20) sample - based research into paragraphs derived from the analysis of the theoretical framework, and its outcome indicators were as follows : - The dimensions of the functioning of the format. - Repetitive structure. - The functioning of the structure. - Layout and redundancy by writing patterns. - Recurring pattern through the communication dimension. - Layout and redundancy by perception. - Semiotic pattern and repetition. - Engage in relational system of pattern and repetition.According to the contents of each individual model, the fourth chapter, has included a presentation of the findings of a researcher, and numbered (19) as a result, with regard to the aim of the research, including : 1 - hired Layout pivotal parties with confirmation relations structural Association between shape and space, that the adoption of Opto Recurring pivotal clearly indicates typical treatments carried out by designers working in design commercials that are often printed product charges, from planning trademark Anwanat and images.2 - represents balance types in the organization Opto and Recurring through recruiting Alkravekah with the larger sizes of pictures and that ran large swathes of the overall size basis for designing advertising, as though the adoption of outsize pictures and some elements Alkravekah that that which comes to confirm the importance of image in the reporting and in occupancy space and that calls shorthand in other elements as well as direct delivery of content that you upload.3 - hired format redundancy through an overlay images and who reported in reducing the sizes in cases available where large images size, as is the pattern overlay formal which depends repeat elements among the processors technical construction which resorted to the designer to show the largest number of images or shapes related advertising as envisaged and lead color, size large role in clarifying the mechanism overlay which requires clarity in the employee elements.4 - hired format repetition vertical structure design, and that by repeating elements contrast volumetric and chromatography, as a kind of regulation iterative whatever is meant to pull the attention of the seer according to the mechanism from top to bottom and make itmove according Values available in design, and is working through volumetric variation and color, as you can start vertically from top to bottom or vice versa.5 - adopted Layout radiation emanating from the center to the sides with investment Vocabulary large sizes to balance formality, as is commonly this format much in structure design with Vocabulary numerous terms easier for the designer distributed through a single prevalent and organized around Vocabulary other way diffusivity some aspects.6 - hired Layout hierarchy in highlighting the individual formal prevailing advertised, and comes this employment in order to attract the recipient and influence it and procedure requires gradual Values from top to bottom (repeat hierarchy), as if the base address and ranging beyond Anwanat another and so on.The researcher also suggest a set of assumptions that will be an important focus for future studies, including : 1 - benefit from design methods with which designers Alaalaon developed countries Kravekaa and industrially, particularly in the area of employment pattern and repetition of images and other vocabulary.2 - Find insights and new ideas in the design of the advertising formula and published and Akhraja final and must know the equipment and print - related media.3 - the pursuit of understanding of digital design and learning software, which deals with design Alkraveka it the most effective way to develop an understanding of the designer of what is happening in the field is the arena foundation and important episodes of the deal modern Alkraveka.

القيم الجمالية ودورها في استجابة المتلقي للملصقات الجدارية == Aesthetic Values And Its Role In The Response of The Receiver Wall Posters

Author name: مها عبد الرحمن عبد الرزاق الهاشمي
Supervisor name: حكمت رشيد فخري العزاوي
General topic: Fine Arts
Specific topic: Typographic Design
Degree: Master
Language: Arabic
University location: Baghdad
First pages:
Abstract: Means the current research to study the aesthetic values and its role in the response of the receiver in the posters, in order to understand the mechanism of action to realize the ideas that are meant delivery to the recipient to contribute to the development of talent aesthetic sense with him and make him Connoisseur and critic of all that lies in recognizing, as is the aesthetic values as a fun frame of mind of the recipient, being include speech visually in Graphic design in general and in particular wall posters.So it has identified the research problem by asking the following;( What are the values, what is its role in the response of the receiver )For the purpose of reaching the goal included (detection aesthetic values and its role in the response of the receiver) has addressed the researcher in the study Detectives relevant, namely : Chapter One : it addressed the methodological framework (research problem, the importance of research, the goal of the research, the research and determine the limits of the terminology)The researcher also addressed the second chapter (Theoretical framework and indicators Theoretical framework and previous studies)The theoretical framework included the concept of aesthetic values (values and sensory values and the values of the formal relational)Also included the concept of cognition and cognitive and aesthetic response to the recipient, in addition to the concept of aesthetic judgment The third chapter (procedures for research and analysis of the samples) as chose researcher descriptive analytical method as a way suitable for the analysis of the sample and identified b (15) sample, have been selected Qsidia from the research community of (60) where excluded researcher posters Latvian required purpose, since the size of the sample depends on the extent of the homogeneity of the data was also preparing a special form include axes paragraphs of analysis, which were drawn from the theoretical framework of an accurate and objective, as well as the adoption of a researcher on the opinions of experts in the field of graphic design for cemented search tool and make it more objective and coverage of truth for the purpose of achieving the objectives of the researchThe fourth chapter has included findings, conclusions and recommendations and proposals, the researcher remember the most importantFirst results : 1 - convey the idea through photo realism and colorful designer proficiency in recruiting image to serve the idea of the poster in the process of overlap and influence the time according to time, place, and that - lead - to - focus - attention - provoking receiver.2 - the process of attraction have the ability to highlight important topics and make it a tool to attract the recipient, especially if the attraction is characterized sovereignty over most of the area of the visual design of the field3 - According to the designer of the value of cognitive dynamics as a factor in job performance, which gives vital energy through movement vocabulary consisting of the poster.Second : Conclusions1 - of the positives of aesthetic values in the design of the label it affects the receiver and check a lot of intellectual and ideological desires2 - attraction provides the ability to highlight important topics and make it a tool to attract the recipient, especially if the item is characterized by attractive sovereignty over most of the label within the visual field3 - the use of aesthetic values equal powers in determining that it is designed to use tonal values received from the user or the colors of the poster opposing valuesThird : Recommendations1 - to benefit fully from the operations provided by the designers design posters, especially in the ability to deal with the constituent units of the label to achieve the response of the recipient2 - emphasis on the formal activation of sovereignty in the designs of the posters because of their importance in achieving direct contact with the receiver and all genresFourth, as suggested by some studies, the researcher as follows : 1 - design techniques and crafts show layout and its impact on the achievement of aesthetic values in design posters of the movies world2 - study of color and processors Alazaaria through aesthetic values and methods embodied in the designs posters for films global3 - Search and conclude with Arab and foreign sources and a summary of the research in the English

الفكرة وقواها الفاعلية للتصميم الكرافيكي وتاثيرها في الفضاءات المعمارية == The Idea And Its Forces Powers In The Graphic Design And Its Role Effects On Architectural Spaces

Author name: جواد كاظم عباس المعموري
Supervisor name: سعدي عباس كاظم
General topic: Fine Arts
Specific topic: Typographic Design
Degree: Master
Language: Arabic
University location: Baghdad
First pages:
Abstract: تمتاز التصاميم الكرافيكية المعاصرة في امكانيتها على تلبية متطلبات متعددة وغالبا ما تعلب الفكرة دورا اساسيا في تفعيل قدرة التصميم الكرافيكي لتحقيق مديات جمالية ووظيفية اعلى وتكمن اهمية الدراسة في مدى فاعلية وتاثير التصاميم الكرافيكية على الفضاءات المعما | Characterized contemporary Graphic designs in its potential to meet the requirements of multiple and often demand idea a key role in activating the design ability of the graphic design to achieve ranges of aesthetic and functional top lies the importance of the study on the effectiveness and impact of the designs, the spaces architecture which plays a faithful idea and industry play an important role in shaping the graphic design, as it focuses on the side of intellectual raises the value of the design and energy expressive and performing at the same time , and is in itself add knowledge on the part of the fundamental aspects of composition of the graphic design, and focuses on the importance of the role of this production in imparted by the aesthetic and functional to form spaces architecture.The study included four chapters address the first of which methodological framework for the search of the research problem and its significance and its goals, as the research aims to reveal the mechanism of making the idea and its actors in the formation of the graphic design, and the impact of design in the formation of spaces, architectural influence of actors for the manufacture of the idea, as well as the limits of search The definition of terms.And ensure that the second chapter three sections addressing the first of which industry the idea and the idea concept, then eating thought processes and brainstorming as one of these operations and processes of creative, eat second section effective power in the contemporary graphic design, influence and achieve the purpose, which included the third section dealt with functional design in space architectural and aesthetic treatments in these spaces, The researcher concluded that a set of indicators theoretical framework.The third chapter dealt with the procedural framework to look at the community survey and selection of the sample and the tool with the help of experts form prepared by the researcher for this purpose , has resulted after analyzing the models selected sample the contents of Chapter IV of the findings and conclusions , including : 1 - The ideas represented in the designs of the effectiveness of originality and their ability to deliver the message to the public as well as the impact that new in the sense of providing design idea.2 - Works in the activation of the catalyst of social forces in shaping the design idea by virtue of the need to meet the requirement of social, as it is to attract the public key factor in the success of the design.3 - Clarity and ease of visual discourse receipt of the letter by the public advertising of an important factor in activating the basis of the power of design idea.The researcher concluded from the above, the following : 1 - Interior spaces Bulky need to processors after an executive with aesthetic and functional one at that give vitality to the place and form an attraction unique to the public.2 - Based actors to exploit the idea of design as much as possible of the space and use it to deliver advertising messages to the public in an orderly manner sequential do not call for the confusion, but suggest a higher level of organization of the formal elements.The researcher recommended the development of capabilities designed and increase knowledge in the processor architecture of the spaces of both internal and external, which can provide the products of successful staffing level spaces, architectural aesthetic and use in delivering the message, display, and suggested to be interest in technical studies in collaboration with government institutions and service departments out the results of the best Indeed, at the level of the environment.

الرمز التراثي وانعكاسه في تصاميم المطبوعات العراقية == The Inherited Symbol And It'S Reversal In The Designs of The Iraqi Publications

Author name: انتصار جعفر رشيد التميمي
Supervisor name: نعيم عباس حسن
General topic: Fine Arts
Specific topic: Typographic Design
Degree: Master
Language: Arabic
University location: Baghdad
First pages:
Abstract: Was considered by UNESCO thing that ever was fifty - year old inherited cultural andheritage ,heritage ,including his privacy and the importance and and what it has of legaciesand beliefs reflect the reality of peoples ,is a tag that can not in any way be overlooked orignored ,it does not make sense to existence without those roots that support them, whichcheck its stability as it is necessary to broadcast the sustainability of the life time of the last of its reservation of neglect and then disappearing.Because we need today more urgent than everto re - organize our heritage of Iraq ,in line with the development taking place at all levels ,and as contained in the heritage of the plurality of symbols handed down through thousands of years ,and which we find in the case of employing them in the publications identity ,a reflection of a community contributes to the definition country and cultures on the one hand ,and a reflection indicative of meaning and symbolic representation of the content of the intellectual ,and a sense of value and aesthetic heritage on the other hand ,therefore ,felt the researcher to take this research to the definition of heritage and related recruitment ,as well as being complementary to the wedding culture started in the year 2013 AD ,it is but not holds the recipe uniqueness and leadership ,but he specialized in the field of impact caused byinherited in publications in general. Thus it is vitally problem of the research in the detection of the symbols of heritage and their associated meanings ,and the implications of all this inIraqi publications.Based on this researcher has identified the problem examined by asking the following : Is publications included Iraqi reflections of symbols inherited?The current research aims to identify the symbols of heritage and the extent reflected in thepublications of Iraq ,has been identified research study publications issued within the project of Baghdad, the capital of Arab culture for 2013 AD, which included four chapters, the first chapter discusses the research problem and its significance and purpose and its borders and determine its terms ,including, among other second theoretical framework which section into three sections ,carrying the first title of symbol heritage and its diversity of intellectual, cultural ,and included the concept of symbol heritage in terms of its diversity of religious, historical and mythological and folk ,while the second section consisted of levels symbol heritage in the publications of the Iraqi public to ensure that the semantic level and emotional as well as cognitive ,also included symbol heritage and intellectual communication ,postal heritage and a reversal in the community the third topic guarantees the formations symbol heritage that included symbols of heritage written and sham including guaranteed that the development of symbols written under the techniques of modern times ,and the stages of the evolution of the formation Graphic in publications ,and configuration Graph ic as a speech ,as well as variations printed.Chapter III also included an analysis of samples of publications of the project capital Baghdad ,Iraqi culture for the year 2013, and included the last chapter findings and conclusions and a number of proposals and a list of sources.The most important results reached by the researcher are as follows : 1 - Carried all samples representative of the legacy symbols and the concomitant representation of the vocabulary tones chromaticity function ,as well as inspired by some of the ideas associated with it.2 - Brought symbols of heritage readings function on more than one meaning is linked to the ideas of a function of the heritage, including his campaign those ideas of multiplicity of meaning within the contexts of semantic objective component context design parameter specific to the identity of the community, unlike that context aside philosophical aesthetic towards the heritage and the accompanying representation multi shapes moot. 3 - Despite embodies the symbolic representation of the content of ideas in the most appropriate publications mentioned, but some have been emptied from the representation of the symbolic meaning of ideas, so as to pursue intellectual rooting as direction is clear. The publications carried the symbolic representation of trends intellectual Count one combination where tradition and modernity.4 - Salutation semantic structures in decorative compositions written by the design format contextual relationships belong to the symbolism of intellectual, to form a speech Sofia formulated to see deep meanings exceeded the craft.The most important findings of the researcher in the light of the results are : 1 - Condensation signifier symbolic meanings associated with heritage ,making the symbol and one containing the rest of the symbols and meanings of the function on the same meaning, to form simulates including intellectual structure of the work, which triggered a balance of formality My aberration, employed for the benefit of semantic meaning.2 - Speech carries connotations Avatar formation through inspiration inherited cases of community with real - time status of a community, to configure theme symbolic function of the heritage. In contrast, embodied theme layout done through tow combination lines of thought in the opposite direction to achieve tensile visual attraction. The researcher recommended the following : 1 - Longer be working in the field of graphic design kit in devising symbols of heritage, including its sovereignty is linked to the formal representation and chromatography, the headwaters of the cultural and intellectual contemporary philosophical including carrying of inherited, innovation in plastic carrying authentic character of flexibility.2 - Need to focus on the diversity of levels, including Avatar include a function of the meanings of the heritage within the layout done, that it is investigating reactions towardsstructural formations of the intellectual level of significance, to achieve the act of communication.At the end of the research suggests that the researcher : 1 - Popular symbols and signs of intellectual communication of Iraqi Airways model posters

التنوع العلامي في بنائية الملصق المعاصر == Diversity of Signs In Constructivism Contemporary Poster

Author name: ثامر حميد رزوقي
Supervisor name: شيماء كامل داخل الوائلي
General topic: Fine Arts
Specific topic: Typographic Design
Degree: Master
Language: Arabic
University location: Baghdad
First pages:
Abstract: The Sign represented a kind of visual language immemorially , which has been long drawn by the old man to express those Moot memory that he has stockpiled for the assets around him exceeded the net assets of around. So he began painted on the walls of caves and has added and deleted portions of the forms previously that its product mentally to give her a tangible dimension and could be the core that merged emotions and feelings, yet over Ages and keep up with environmental changes need to visual language has become an urgent need to document the humanitarian implications as a way to linguistic transfer and document the concepts of civilized several were the interim necessities which manages the changes of events of the most important reasons for this finding language that participated with one goal which is to express ,With the advent of the Industrial Revolution multiplicity of trade exchanges between the peoples and to understand the nature of the products and discrimination issuers of goods and what to use andunderstand the purpose of the acquisition, the mark grew as a means of tariff, and the passage of time and the widening amid the economic environment, which is the prime mover of all that happened and is happening from social and cultural variables, it was necessary for this language to grow and grow to include other areas of life and wide The means of communication that evolve gradually according to a major role in the spread of this visual language, which included formations in the form of countless natural assets and innovative forms of time And considered the intellectual propositions of different types and orientations that are competing in the shortcut receiving time and install the meanings to be delivered to the public reeducates, fast and effective and productive manner as a kind of language which is based in the mark approach contributes to the detection and patterns of expressive implications. And this language is in an existing design on which the communication act, and in the poster is a diversity in the use of these marks one of the main factors that contribute to the interpretation and the interpretation of the hidden connotations with it by holding a series of intellectual and objective factors, the main supporter of the requirement for ad idea. That diversity in the media contributes to design posters to highlight the good and meaningful ideas, as it is an attempt to overcome the prevailing function poster concepts without dropping the social trends of the individual recipient, as well as, this task can it achieve its goals by relying on technical expertise and awareness and to go beyond the limits of art forms and move it to the substantive terms of innovation, which can grow to the growth of the idea within the artistic process The diversity of the mark in the label would be listed from interpretive reading of no compromise biography tells the other features a capacity of its surroundings and the multiplicity of readings So the researcher found a possibility to raise the following questions, and scope to identify the problem of the current search : How can the diversity of marks be shown in the structure of a poster?. he current study is designed into three main chapters, the first includes the problem, aims and definitions of the study. As well as suggested designated models that can illustrate the meaning of the diversity of marks in designing a poster. The study is limited to study the diversity of marks in designing a modern poster as a subject, the posters of the exhibition ( world without violence ) as a special limit and the academic year of the study was (2014).The second chapter of the theoretical framework as it was divided into three sections, the first dealt with the diversity of marks and designing as a concept and approach through the study of diversity of technical and objective dimensions and diversity of an idea and the relationship between unity and diversity. The second topic touched upon the concept of the mark and its nutrients , divisions and their implications and the mechanism selected, composition and factors affected in functioning and exposing tosemantics of those marks and their symbolic dimensions, and the third section was dedicated to the study of structural poster and included the design structure and types and levels of properties achieved, and also structural poster and its objective aspects and its typographic and graphic elements, and the study indicators relating to the ethics of jurisdiction, including : There is no communication by signs without the presence of a poembehind the act of communication and without the presence of creativity or without the presence of synthesis of signs, as the good mark urge to communicate, being considered compromise a vector for the experiences and the culture of a community man - portable inside as cultural connotations..Conversions in the structure of the poster arise from the inside through the forms and spaces of color in them and interacting broadcast interpretive biography that will change the mental image formed by the individual and the creation of an area of broadcast interpreted formula sings advertising message..Marked poster is a way to pay public poignant and expressive and developer of consciousness and have the ability to create ranges of interpretation and enjoy through the implications of what it has of connotations and the ability to blow up new ideas moving towards the overall bias for creativity... And the third chapter include identifying research methodology or procedures to choose the descriptive approach, a chapter on the structural analysis of the signs of mechanisms, then the researcher analyzing search patterns and number (18) a model in the fourth quarter to reach a number of findings. Invoking the mark in the poster to my design a system that has the ability to represent the reality of inhumane retained by a designer to create a structural formula Tagged interact with him, as the structural mark value embodied in the label, according to the formal structurebased approach in the embodiment of intellectual given... Alternate levels, according to the structural analysis of the forms that have been functioned and design a system that is used by the designerand according to the nature of the reality of interim necessities and needed to be embodied, representation iconic or the indicative or symbolic.. The researcher concluded : that embodies some diversity methods the mark resulting from the diversity of formal and chromatography in the implicit and motor and mutual and closed space with the rule of one or more elements and their interaction with fixed and non - fixed elements, in placed and the idea of the poster as well as the selection and production of brand, controlled by environmental factors and community prevailing addition to the psychological factor and cultural heritage and trends interim ruling, as the researcher developed the foundations of design to achieve the second goal.. Then the researcher presented a set of recommendations including : pay attention to what result his brand interaction through the issue with the rest of the labelcomponents with interest in the subject basic idea, and attention element sovereign of the mark in the label because of its role in attracting attention and shorten the reception time, and take care side of the drama of the mark and its role in moving the feelings of the recipient, and focus on the objective aspects experienced by modern man of societal changes and political challenges and security and social in the framework of its environment and the embodiment of its implications technically a way that makes a poster of the importance of graphical directly pose the kind of language that translates it faces daily problems and challenges. The researcher has also drawn a set of proposals, including : .1. Studying the manifesting implementation and selection of the mark in the mark design methods. .2. Studying brand structure in the mark and its role in fomenting the recipient.3..Studying deliberative mark in the poster..Then inflicted Find a list of sources and supplements related to the study.. English abstract..

التصور الذهني وفلسفة التشكل في التصاميم الكرافيكية رباعية الابعاد == Intellectual Conception And The Philosophy of Formation of Four Dimensional In Graphic Design

Author name: فلاح حسن علي العتابي
Supervisor name: سعدي عباس كاظم
General topic: Fine Arts
Specific topic: Typographic Design
Degree: Doctorate
Language: Arabic
University location: Baghdad
First pages:
Abstract: The Researcher found the importance of studying the topic of Intellectual and structural design idea in graphics designs, because not to address this issue by scholars, and the researcher presented his thesis tagged (Intellectual conception and the philosophy of formation of four dimensional in graphic design ) to fill Containment of research.The Thesis has four chapters. The first one talked about the problem in the search centered on President (Formation of the design process and design construction) and respect which the steps and rationale invent designer, and adoption of any level of thinking. And show the principles and the methods of intellectual, philosophical, and the relationship between philosophy conception in graphics four - dimensional designs, and procedural dimensions associated with the practical application.This chapter discussed the objectives of the research, which was to identify the vision intense evidentiary of intellectual conception, and accordance with the basic foundations of functional building and aesthetic considerations.The second chapter, focused about the theoretical framework of four sections, the first one, explained the subject (fantasy and building of Intellectual and creativity, and apply the creative process, as relates with Intellectual conception of design, perception and form, which active the problem. Therefor this study contributes for understanding the stages of design process.The second section, the researcher talked about the idea and thinking appearance. And then reaching to goals of design. That’s means the design specified direction of our thinking during the problem subject, and also helps us to focus for reaching and getting a short and easy ways.The third section talks about essential of philosophy and characteristics, as well as philosophy of shapes and philosophy of formation in design. As it, the philosophy adopts on the shape roads, thus; the designer Realize the value and elements of design Aesthetics.The fourth section contain the four dimensional in graphic design, The importance of regulation in design Aesthetics, also the researcher talks about two &three dimensions in graphic design. Then Focus concerning four dimensions through his studied the Movement and time in design.Where the researcher find, the Cognition for four dimensional creates Integration with Environment, then humans and them Movement, subsequently, the Construction stage Linked with design, during the time which creates the four dimensional in graphic design and their related with the roots of design.The third chapter included measures research, and researcher chose for community of research as studying “self - Selection” for analysis methods , which is most appropriate ways to achieve the objectives of the research, by expressive and aesthetic effects.The fourth chapter has results of research. As follows : The movement is receiver eye, and it’s a part of four dimensional realizing processes. Through the expresses and time. The four dimensional meaning in graphic design as movement and space depth.In this chapter also have research results discussion, conclusions, recommendations and proposals.The study revealed results including : that the four - dimensional design in graphics, its temporal dimension is very closely with movement and physically dimension in two & three dimensions designs, through the visual process.The researcher find after simple’s analysis, most of them has an aesthetic structure, while there free selected uses by designers during control of design styles. Through diverse methods and units.The end of research is References

التحولات التعبيرية في تصميم ملصقات ما بعد الحداثة == Expressve Transitions In Desing Posters Postmodrn

Author name: احمد عبيد كاظم سلطان الغزالي
Supervisor name: انتصار رسمي موسى | عباس جاسم حمود
General topic: Fine Arts
Specific topic: Typographic Design
Degree: Doctorate
Language: Arabic
University location: Baghdad
First pages:
Abstract: تناول البحث التحولات التعبيرية في الفكر الفلسفي والجمالي ودورها في كل من حقبتي الحداثة وما بعد الحداثة , واثرها في توجيه اليات الاشتغال في تصميم ملصقات مرحلة الحداثة وما بعد الحداثة , وقد تضمن البحث اربعة فصول اهتم الفصل الاول بالاطار المنهجي للبحث متمثلا | This thesis tackles (expressive transformations in designs of post modernity posts )and it studied the expressive transformations of the philosophical and aesthetical and their roles in both eras of modernity and post modernity also its role in guiding the mechanisms of operation in design of posts during the eras of modernity and post modernity. The first research consisted of four chapters, where the first interested at the Methodist form of the research focusing on the problematic of the research which was determined by responding to the following question : what are the expressive transformations in design of post modernity post? The first chapter contained the aims of research which were uncovering the expressive transformations in design of post modernity posts, while the limits of research limited to the study of expressive transformations in design of post modernity posts and analyzing of pictorial samples of cultural posts represented the movements of expressive abstract, folk art , visual art ,minimal art , conceptual art , hyper realism , superlism and graphic which appeared in USA and Europe during the era 1970 - 2000 where the analyzing was conducted depending on descriptive and analytical approach through philosophy , aesthetic and acknowledgment vision within its theoretical and procedural dimensions. The second chapter included theoretical frame consisted of three research where the first tackled the expressive transformations conceptually and aesthetically. It contains ideological , aesthetical, formal, stylistic, functional transformations beside the transformations of meaning , concept and technician. The second research dealt with the pillars of expressive transformations during the eras of modernity and post modernity while third research talked the expressive transformation in designs of post modernity posts. The chapter was concluded by discussing the quotations from it in order to be used in analyzing the sample of research. The third chapter contained the procedures of reaserach where it contained the culture of research , sample and research tool then analyzing the research samples (16 ). The fourth chapter contained the findings and conclusions of research beside the recommendations and suggestions. The most significant findings of research : 1 - The expressive transformations of the post modernity post distinguished with rejecting the central authority , expanding over the ideological and value structures also they rejected the separation among multi contrasting dualities and that means rejecting the logical of existence or believing in the Universe teleo. 2 - In the ideational side, the post modernity posts distinguished with interpreting the texts ,destabilizing the fixed meaning and diversifying the readings with teleo text which depends on inner necessities where it is allowed to the receiving to form unlimited readings. 3 - In stylistic transformation, the expressive transformation distinguished with mixing between the subjective and objective as a hybrid way quoted within structural and compositional procedures by using borrowable elements from multi cultures. 4 - In functional side, they confirmed the expedient, marketing and circulation of the post. 5 - In technical side, they distinguished with what confirms the trial side of the varied technicians such as printing with words and using digital technology as a tool. The most important conclusions reached by researcher : 1 - The expressive transformations of the post modernity posts came to uncover new sides in the reality emerging from the desire of man in transforming , expressing and rejecting for what circulated and common and they are shifts in the structure of thought being it is the main and active generator in each transformation aiming to smash the acknowledgment structures with others to reconsider in majors and generals. 2 - They came with the side of formal transformation toward the borrowable form which stipulates the necessity of rejecting all what related to the ideology and conventional theoretical formats which are far from social humanitarian concepts. 3 - They came within the transformations of simple and conception in connecting with the icon of cheap format requested by commercial market dominated by capital powers and their media institutes where all of them call for cultural project basing on refusal aesthetics and contrariness. The researcher referred to a set of recommendations and conclusions beside indexing the references, indexes and the abstract of researc

البنى الارتكازية لفن التصميم الطباعي المعاصر == Infrastructures of Contemporary Graphic Design Art

Author name: دينا محمد عناد
Supervisor name: خليل ابراهيم حسن الواسطي
General topic: Fine Arts
Specific topic: Typographic Design
Degree: Doctorate
Language: Arabic
University location: Baghdad
First pages:
Abstract: The art of graphic design from more arts modernity which appeared beginnings in the nineteenth century and the evolution in the mid - twentieth century, the owner of this development a particular focus on the development of theories of knowledge, bring about the way the designer base model represents a built anchor, any (ground knowledge firmly) based upon The art of design, and can not be achieved without taking into account the design of these structures and aesthetic value to the success achieved by the design. Although the essence of the design idea is gaining value only the veracity of the results that can be achieved at the application level and then detect the role of the creative process, which is often coupled with the idea of design, construction and technical design meets the requirements of the message and influence in the receipt.Based on the foregoing, this study comes tagged (the infrastructure of contemporary graphic design art) to clarify the subject through the four seasons, which included the first chapter, which has been allocated to research methodology on the research problem identified by asking the following ((What are the key pillars upon which the art of graphic design as a theory ))? The objective of the study ((Essential for building the foundations of the theory of the art of contemporary graphic design)).It also included the importance of research and the limits of research as well as identifying terminology.The second chapter includes a theoretical framework and previous studies, they did not find the researcher taught by a previous study approach to the subject of current research in graphic design, so this study is considered the leading theme in graphic design.The theoretical framework has included four sections focuses First research on (a brief history of the graphic design art), and focused the second topic on the (Strategies graphic design) and ensure that the third section (Features theart of graphic design on according to the intellectual trends of contemporary), while the fourth section guarantees the (Modernity and postmodernism in graphic design). This has resulted in a theoretical framework on several indicators. The third chapter is devoted to research procedures as researcher followed the descriptive method and the method of content analysis for the purpose of monitoring phenomena. Means of objective critical analysis of each model separately, to reach accurate results. It ensures the research community a hundred and fifty (150) culturally poster technically universally contemporary publications on the international information network (Internet), countries (Germany, Holland, Switzerland, France, USA), which included the years (2004 - 2014) and due to the capacity of the research community, and the multiplicity specialties areas posters cultural art, arrogating the researcher exclusion of (100) poster depending on the way (not the probability of intentional) in the selection of research models, bringing the number of models of the sample (fifteen 15 culturally poster technically worldwide) Elected out of (50) Model for the purposes of analysis, (33%) of the research community overall, with three posters for each state. For the purpose of analyzing the sample form was designed to determine axes analysis, which was approved by experts and was based on the analysis of its clauses. And ensure that Chapter Four of this study was to review the results and conclusions for research, and the most important results : - Was to determine the infrastructure of the theory of the art of contemporary graphic design : - 1 - Reliance on cognitive theories, especially the new objectivity, which confirmed the technology and manufacturing processes and function. The purpose of design, and sobriety and strength in design and visual communication to mind.2 - Designer culture that rely on the construction of knowledge. 3 - Rely on innovation and artistic creativity to achieve the image of visualculture. 4 - Accrediting simplicity and abstraction and symbolism.5 - Employ modern technologies in order to serve the idea and content, to bring the power of visual communication and cognitive, by addressing the fonts and color values, and linking elements and styles of design to achieve movement and tensile visual, in order to serve the idea and secured to the success of the design work.6 - Recruiting employ methods of design elements and characteristics of intellectual and aesthetic, which is the language of design.7 - Verb match career with the formats for design aesthetic expression. 8 - Employ metaphor in the formal design built to achieve a synthesis based on visual discourse, bearing dimensions intellectual and aesthetic contribute to the understanding of the structure of the underlying design.The main conclusions of the research : - 1 - Activating the role of the recipient in the field of fiction and the future vision, and read the text design with connotations Avatar Towards a new vision based on the culture and its relation to the recipient and knew that his stock of knowledge, and to make it mainly in the construction of knowledge. 2 - Achieved a designer horizons and a new perspective in the presentation of design work, so as to break the traditional context, by relying on inspiration, a theories of artistic creativity and application of discovering the same fantasies and imaginative jets occur suddenly, to achieve the image of visual culture and linked to the contemporary.3 - Resulted in graphic design strategies to build a knowledge base, any emphasis on theoretical knowledge to work as a precedent Executive, to achieve the anchor structures, based on the culture of creativity and innovation, and to identify the strengths of the unique design of the building implementation approach and the development of future standards work.It is then incorporated the recommendations, including : 1 - Emphasis on activating the role of the recipient to read the text design with connotations Avatar Towards a new vision based on the culture and its relation to the recipient and knew that his stock of knowledge.2 - Introducing new systems design using a new method of connecting elements and coordination among them ensures the effectiveness of the design and achieve new and innovative formulas lead to a reaction force to provoke an implicit attract an audience.The research proposals : 1 - To conduct a study on the technological standard and its impact on contemporary designs.2 - Combination study of structures based on visual discourse in contemporary designs, printing and its impact on the receiver

البعد الوظيفي للعناصر البنائية في التصميم الطباعي == Functional Dimension of The Structural Elements In Graphic Design

Author name: نور احمد حاجم الربيعي
Supervisor name: حكمت رشيد فخري العزاوي
General topic: Fine Arts
Specific topic: Typographic Design
Degree: Master
Language: Arabic
University location: Baghdad
First pages:
Abstract: The completed design layout space mixed the structural elements and react according to the ranges of operation and functional, establish by regulation and interrelationships that are formed according to the bonds of the structural discourse visual design career in Graphic Design in general and the cover of the magazine , in particular, for its fun mentality and culture of the recipient affect the everyday needs him in various directions. The focus of current research in almost all its attention on knowledge of functional dimension of the elements of building in Graphic Design in order to understand the mechanism of action and the realization of ideas and assisted by the intended delivery to the recipient, where enrolled Search classes several , came the first chapter required for the research problem which manifested itself by asking the following : ( What's the role of the functional dimension of the structural elements in layout design ? ) And demonstrated the importance of research in : The possibility to form a view of knowledge contributes to the Iraqi supplement the library a new type of research in the field of Graphic Design , as well as its contribution to the open window scientific knowledge for those working in the field of Graphic Design. As set a target search : (learn functional dimension of the structural elements in the layout design , and make proposals for practical purposes according to the results). Interested in the theoretical framework of three Detectives , touched first section of ( the concept of origination and development function , function in philosophical thought , a job in the art, design and function ). The second topic addressed ( in art and architecture design, structural elements for the cover of the magazine , and directorial styles for the cover of the magazine and its relationship to job performance ). While eating Section III variables design and its relationship dimension career as follows : (function and Attractions visual function through unity and diversity, function and significance , function and cognition, function and connectivity, functionality and digital technology , function and beauty). Then came the theoretical framework of inter indicators are the epitome of what resulted in the theoretical framework , including 1 - Position not be realized arbitrarily by the designer , but must have a level of awareness of the specialist, and a level of awareness Palmgeorat ofknowledge and phenomena exist. 2 - the aesthetic value of harmony with functional value and interpretation of functional value in a utilitarian manner and performance make it to the cover of the magazine outlook such us beauty and the value of a direct relationship between each other. Followed by the research procedures contained in the third quarter , marked by the adoption of the descriptive method (method of content analysis ) in order to reach results that achieve the target search. Also represented his research tool the analysis identifying axes form the basis of the theoretical framework , and resulted in the indicators and analysis axes were as follows : • functional dimension of the element Alkraveka • functional dimension of the element Altibograve • functional dimension - semantic structural elements • perception relationship the functional performance of the structural elements • processors relationship technical digital functional performance of the structural elements • 's function in terms of content • relationship methods design the functional performance of the structural elements • functional dimension _ aesthetic elements Altibogravekah According to the contents of each model on the unit where it was described and analyzed (16) sample research , based to the paragraphs of analysis, Chapter IV, has included a presentation of the findings of the researcher , the total number (18 ) as a result , for the first target of the search , and it was them : 1 - achieved a system architecture formal moot differentiation by employing forms Allamolovh and redesigned and adapted consistent and subtraction objective idea of the cover of the magazine, donor 's energy performance functional aesthetic through innovation and uniqueness in the way of subtraction, and this stems from a number of elements and the values of design that not only required The distinction is to make it unfit for understanding and vision , and but instigate our sense and intuition effective visual design field and in accordance with the requirements of utilitarian image. 2 - over - employing key Anwanat number and subsidiary in the cover of the magazine , had a negative impact in the process of receiving it , they distract the receiver because of the large number and its color variations and thusweaken functionality. 3 - Check the iconic structural element - written , which led to the production of functional structure - Tagged , designer prduses system Alamatah expressive semantics , through formal positioning of symbols and visual signs with signifier written. 4 - According to the designer of processors digital technology specialized processing digital photo in particular in the job enrichment - semantic image through the use of technology (filters ), as reported techniques pieces , deletions and additions, Alfotomonteg , and contributed to processors of digital technology is the basis in shaping the idea of working to break the stereotype of shapes and out of the conventional method of frames through Semiotics produced approach visually and functionally speech by digital technology. Then the researcher concluded a number of conclusions , including : 1 - Enter key to the language of mock job was through the adoption of the principle of sovereignty in the volumetric space of the cover of the magazine. 2 - rapid transfer visual and mental unit moving in the process of receiving the elements was due to the adoption of structural variations and sharp color value Altdadat her. The researcher organized recommendations A_i_vtha by in the light of its findings , including : 1 - choice of images with deep meanings and connotations that are consistent with two goals design idea. 2 - Pay activate visual discourse through the organization structures Altibogravekah the importance of being frees broadcast communicative the and functionally - Tagged - aesthetically pleasing. 3 - Activating Digital Alkraveka Design in all its specificity as a tool supportive performance done layout , and make it accessible to the hands of students in educational institutions and Fine Arts and the establishment of sections designed to teach and in line with global trends. The researcher also presented two proposals could form the focus of subsequent studies complement the current research , namely : 1 - the communicative function of Amolov formal layout design. 2 - Semantic job enrichment component Altibograve using digital processors. With regard to the second goal of the researcher presented a search applications proposed designs for the covers of magazines , according to the results. And then seal Find a list of sources and supplements

الاستعارة الايقونية ودورها في تعزيز الخطاب الاتصالي للمنجز الطباعي == The Iconic Borrowing And Its Role In Enhancing The Communicative Discourse of The Printed Achievement

Author name: هدى علي لفتة
Supervisor name: انتصار رسمي موسى
General topic: Fine Arts
Specific topic: Typographic Design
Degree: Master
Language: Arabic
University location: Baghdad
First pages:
Abstract: The printing achieved works is regarded as one of the artistic variations with functional and aesthetic considerations as it is a means of communication that is active and addresses the audience. As a result of that the means of expression varied for the designer. Perhaps one of the most important mechanisms of adaptation is the resort to the created and the renovated media in the printing design through the borrowing of form that are not familiar within other contexts to obtainpredetermined intellectual contents.Hence comes idea of the study. Chapter One includes the problem of study represented in the following question : What is the role of iconic borrowing in enhancing the communicative discourse of the printed achievement? Then the justifications of the study that is : 1. It contributes to the manifestation of the communicative idea between the designer and the receiver through depending on the iconic borrowing. 2. The possibility of contribution of scientific knowledge which the designers need in the designing field. The researcher then determined her objectives in knowing the role of iconic borrowing in enhancing the communicative discourse of the printed achievement. The limits of the study included the posters of ads published in the websites whereas the time limit is from 2010 to 2015. The researcher includes the following terms (iconic, borrowing, iconic borrowing, communicative discourse). Chapter Two tackles the theoretical framework including three inquiries that concentrates on the first inquiry on (borrowing and the methods of design form), the second is about (iconic and their suggestive indications), the third includes (the iconic borrowing in communicative discourse). Then the indicators of the theoretical framework which is one of the means of the building of the analysis form. Chapter is devoted to the study of the procedures of the study depending on the descriptive approach for the purpose ofanalysis and then determine by (%10) and the tool of the study which wasprepared for that purposeChapter Four includes the findings of the study like : 1. The iconic borrowing is an important means of the achievement of many designing means like the ascertain of meaning and the greater possibility of achieving more suggestion.2. The designing idea is distinguished by depending on the principle of double communicative discoursebetween the direct and the indirect as in the sample (1, 2, 3, 5, 7, 8, 9, 11, 16) and the indirect as in the models (4,6,10,12,13,14,15) through the rhetoric images that refer to other meaning. Thus they found the idea of communicative discourse with the recipient concenteringthe product advertised on.The researcher comes up with important results life : 1. The invention of new form (creative) which is represented by the iconic borrowing leading to the achievement of expressive force within the sensational realization into a potential expressive unit that leads to attractiveness, excitement, and attention. Therefore, it enhancing the communicative discourse of the printed achievement.2. The variety of the sources of iconic borrowing which contributes to the making of communicative discourse, The researcher comes up with some suggestions and recommendations and then a list of the references.

المتغير الصوري في الفكر المعاصر وانعكاسه على التصميم الكرافيكي == The Variable of Picture In Contemporary Thought And Its Reflection On Graphic Design

Author name: شيماء عبد الجبار عبد الكريم السامرائي
Supervisor name: نعيم عباس حسن
General topic: Fine Arts
Specific topic: Typographic Design
Degree: Doctorate
Language: Arabic
University location: Baghdad
First pages:
Abstract: Image is the new language that all human languages are superior. Image worthy of contemplation and research as an industry controlled sector and a wide range of fields of science and knowledge and art. It has connotations and symbols, with meanings and a high value that makes it an instrument for active communication for technical changes to achieve beautiful, civilization, satisfactorily, communication role. It is major component indispensable, in new advertising media. Image dispense with a written speech or audible to change our reality and affect on our awareness and (self - optic) and attributes of our current dominance in the field of image continues to humans and take site of domination and sovereignty of the other elements and cultural tools in contemporary. The design of the arts that are related to the lives of individuals and the community for its services related to the development of artistic taste, through visual attraction and influence in the forum to promote the ideas of design and achieving goals. The design is particularly graphic of the most important types of designs of what constitutes direct contact or indirectly, intellectually, socially, politically and economically, the main function of through is reflected publish, through the design of the poster, magazine, newspaper, book, logo, trademarks, and the other. As well as the advertisement with its types. Current research explores the subject of the dummy variable in the contemporary through to reveal its effectiveness in design graphics which depends on the development and transforming to implement the idea. The hiring picture to form the audience and effectiveness in influencing for the purpose of culture specific image, and work to deepen the artistic culture, finding points of interest and a common understanding of the goals and effects the image on the forum and designed the structure of the first quarter, which contained are search problem, which formed are search problem : - 1 - Varied investments in the variables topics.2 - Focus on the structural aspects of the design in parts of design.3 - The pursuit of what is unfamiliar was important to identify users and workers in this area, important conceptual aspect to enrich knowledge and skills to design specialists graphic.Also we imputed the goal of the research according to (detection achieved intellectual contemporary picture of the variable and its reflection on the graphic design) for the other hand we limited the boarders of the research according to place, time, subject and limited the terms : image variable, contemporary thought, graphics design, the second part of research includes the theoretical framework of cognitive, which covered by the researcher with the following points : first topic, image relations in graphics design from the artistic vision for the image and the artistic affection for the image, the employmentpicture structurally and aesthetically pleasing and finally the image variable in the design structure.In the second topic the image variable in graphic designs from the philosophical concepts for the image variable and its effectiveness and formal configuration with image variety and optical configuration but the third topic, is graphic designs in contemporary thought from the intellectual theories and the variety in design finally the image reflection, with the indexes of theoretical framework in fact the third topic consists of the research procedures and the methodology of the research.The fourth topic contains an analysis and critique models and the last contains the poster with logo by eighteen model, lastly the conclusions of the research : 1 - The majority of samples depended on organizing a diverse tectonic from the figure, containing to achieve functional beautiful expressional side, from the other hand I embarked on a new path to achieve aesthetic that give rise to the forum and afford to link and meditate and tight attention with enriching the visual rhetoric by symbols, variety that was optical.2 - It was defected achieved intellectual for the image by many transformation and resources that are mental and optical under many meanings contrary to the image. After that it was considered as a variable achieves by effectiveness in a change for image. The contemporary thinking is renewed, evolution, and change.3 - Varied employment visual rhetoric in the variable of image rhetoric. (image, geometric, written) in the effectiveness which carries beautiful guides that required by function dimension.Finally the conclusions that are : 1 - The necessity to make many studies to show the importance of an image and the image variable and deepen in its role, affection in developing the sides like intellectual, artistic, cultural.2 - The necessity of knowledge of the rapid developments, in the world of the software which connected by contemporary graphic designs, and the techniques of communication and the role of greatest image in the advertising, and contemporary media.3 - Publish a magazine specialized scientific in the study of an image and its variables, in the contemporary thinking.4 - Seminars and the establishment of scientific sessions and artistic in the field of digital graphic designs.Then been indentified subsequent pages of references and appendices and display summaries in English.

المعالجات التقنية في التصاميم الكرافيكية الرقمية : دراسة تحليلية == Processor Technology In Digital Graphic Design (Analytical Study)

Author name: منير جباري علي
Supervisor name: نصيف جاسم محمد عباس
General topic: Fine Arts
Specific topic: Typographic Design
Degree: Master
Language: Arabic
University location: Baghdad
First pages:
Abstract: Based on the idea of building design work, Thought and implementation, with its current phase and the next, the nature of the tools to achieve Product supports the foundations and elements.Showing the methods which comprises a set of software, Tools and processing of digital technology, which has become a significant impact. To know and to clarify the dimensions and optical outputs achieved for the job and beauty of design, as is obvious to the specialists and workers. In the field of digital design, the importance of employment additions, that enhances and enriches the digital work. Built in the events of a formal design gives IT efficiency. Contribute to the diversity data, and digital technology has proven its substantial role in communication, and interaction between nations and peoples. Through diversity, which came clearly into the overall process of building in the newspapers, magazines and various publications, and has emerged as a field design magazine covers important for recruitment and programs, techniques and digital boosted this trend.In additions to the daily products invented by companies. Relevant and which were taken to expand and spread. A very big way, and took it upon himself to research the current job search and the investigation of what aspects of it, through the organized according to four classes, which included the first chapter of the research problem. He touched on the researcher and the field of processing technology in digital designs, according to a specific question it as follows : - - Contributed to the programs and additions. To the relevant design, Contributed to the Role in the promotion of digital processors.Identified the importance of research through : - • The possibility of its contribution to the development of conceptual awareness among workers, in the field of digital graphic design.• The possibility of its contribution, in the promotion of technical skills among workers in state institutions, Relevant, including the press and satellite channels, Find and select the goal of the following : - 1 - Knowing the technical wizards, Officer - in digital graphic design.2 - Make applications proposed for digital designs the covers of magazines based on what the outcome of the research findings and conclusions.Search also identifies the following : - Objective limits : - designs the covers of magazines related to digital affairs because of their role and specificity, to give an idea of the nature andcontent of the magazine, as well as the promise of a magnet and attract and optical techniques applied to digitalSpatial boundaries : - covers digital magazines issued by institutions working in the field of digital design and by (5) types.Temporal boundaries : digital magazines of the years (2010 - 2011) they represent for completion of the research.Then the researcher identifies the terminology contained in the research, as follow : - Processing, Technical, Design, Digital.And select the second, involving separation (previous studies) and (theoretical framework), as enrolled in three sections : - • Technical concept and its history.• Graphic design history.• Digital art.Researcher point represented a group of indicators for salvation resulted in the theoretical framework, including : - - Resulted in outcomes humanity at the level of innovation technology in the interaction between the old tools and modern digital technologies and work on the transmission of technical modern recipe originality and benefit from the experience design prior to obtain complementary to employ all the tools to reach results similar to the poses from the experience of art. - Interest in designer digital technique is employed to simplify things in the way the current building design taking advantage of the semantics, such as the flag signal function that helps the recipient to understand the design and absorb the meanings of vocabulary work in a clear and easy. - Was of the computer mail a clear role in the field of visual arts because of its ability to produce data visual ranging from data and technical data visual minutes to analyze the data and the design shapes technical versatile in the field of graphic design in activating and stimulate the process of recruitment communication and visual communication. - Reaching the Digital Design advanced levels made him a speech about what is different from other kinds of arts, as well as technical development that has occurred on the capabilities of digital designer in the shadow and light, bringing the design in our world as important as the written word, if not more important ones. - Such as graphic design and visual arts which has preserved its history of mankind and carried the banner of the development which was the result of developments in the human scene, of what occurred in the artistic process of reinventions in a sequential manner, this type of art a major role in human life and design.Then followed by the research procedures contained in Chapter III, represented by adoption of the approach the descriptive (the way content analysis) in order to reach results, also represented a tool discussed form for determining axes of analysis based on what emerged from the themes and indicators of theoretical framework as well as the opinions of a group of experts, then included a chapter on the process of sample selection intentional non - probabilistic, for reasons clarified by the researcher, as determined by (21) sample designs the covers of magazines digital variety amounted to (5) types, also took into account the research validity and reliability of the tool, then the researcher to describe the samples Find the (21) sample and analyzed according to themes that are included in the analysis tool.Then followed by the separation of the results and discussion presented in the fourth quarter and that was including the following : - 1 - Was the technical wizard’s patterns according to the following : • Light character, as in the samples (2.3, 4, 6.7, 9, 10.14, 15, 16.18, 20) and by (57%).• A regular character, as in the samples (1.2, 5.7, 8, 9.10, 11, 12.14, 15, 16.17, 18.19, 20) and by (76%). That the processors that have taken place is part of a comprehensive process diversity within the door of the aesthetic and functional, especially since the field is the field of packaging design requires dealing with the categories of discourse dysfunctional to the distortion and digital magazine but in addition the quality of the designer employed consistent with the structural system.2 - Was treated on the digital images according to the following : - • Spare parts of pictures to show them as an important part in the samples (3, 6.7, 8, 10.11, 12, 13.14, 15, 16.17, 20.19, 21) and by (71%).• Employment of filters as in the samples (9.11, 13, 17, 18) and by (24%).• Combine two images to give the appearance of three - dimensional, as in the samples (3.4, 7, 8.9, 10, 13, 14, 16.18, 20.19, 21) and by (62%).• cut or paste parts of an image to another, as in the samples (4, 5.7, 8, 9, 10, 12, 13, 14.17, 18.19, 21) and by (62%), and Gat, technical wizards that are consistent with current trends prevailing in the digital design, which depends Foundation to build the formal is that the reason to create a critical mass of software, digital design accompanied by a large number of additions and processors of this open area and wide for the designer to work according to the options enhance the dimensional functional and aesthetic and took the designer about developmental horizons further than he had imagined.Researcher then concluded a number of conclusions, including : - 1 - The diversity of employment patterns as the back but indicates the importance attached by the designers of multi - specific; because the structure of the cover is in essence a typography component comprehensive and collectivelyconstitute a real translation of the ideas put forward a clear indication of the universality of technology promoted by digital art.2 - At a time when Western patterns designed for multi - character, but retain the structural architecture of some of them indicates the reality of formal consistency, stability and susceptibility of those underlying the patterns and their compatibility with the printing and design techniques.The researcher recommended a number of recommendations including : - Benefit from the digital processing techniques, which are the basis of design work in the development of new formative structures in the design of newspapers and magazines and to make them appreciate the receipt and communication with the receiver, with the printed confirmation and functional - oriented society to him.The proposal could have a subsequent study complementary to the current search : - Visual data in the structure of digital designs the covers of magazines.Find and then seal with a list of sources and supplements.

الفاعلية التداولية في التصميم الاعلاني المطبوع == Effectiveness Pragmatics In Advertisement Printed Design

Author name: بشرى محسن ياسر
Supervisor name: نعيم عباس حسن
General topic: Fine Arts
Specific topic: Typographic Design
Degree: Master
Language: Arabic
University location: Baghdad
First pages:
Abstract: This research is considered as an important step in dealing with the pragmatic for its interruption in all the scientific, humanity and social fields. This subject has an importance in the foundations? works and the directorates that has a direct connection with the society individuals especially the advertisement foundations because of the need to get the specific and sufficient information about the expression of pragmatic through its properties , directions and the potential meaning in pragmatic the advertisements and their symbolic components between the receiver of the advertisement message in a specific communication sequence. This is what we show in the problem of this research through asking two questions which represents the research problems, they are : - 1 - what are the pragmatic characteristics in printed advertisement design. How they are connected in conveyance the advertisement idea to the audience?2 - How to diagnosis the symbolic pragmatic comprehension of the signs from different audience identifications and different thinking levels , the time and place dimensions and the circumstances of its spreading through the used communications ways to show the printed advertisement design ?This research aims to identify the pragmatic and how its effectiveness and impact on the printed advertisement design. The research deals with the study of the printed design in three pragmatic famous magazines in the world for the period from August 2012 to July 2013. The study consists of four chapters. The first chapter deals with the problem of the research , its importance, its targets, its limitations and specify its expressions. The second chapter which consists of the theoretical frame is divided into three fields. The first field is about the effectiveness and the design theme , the effectiveness and the design theme, the effectiveness and the factors of its achieving and theeffectiveness of using the individuals in design. The second field is about the pragmatic effectiveness systems , the rhetorical meaning in the individuals of characteristics of pragmatic in design. Where as the third field deals with the effective power in the visual impact and gravity and receiving operation, the elements of free and non free - will of attention, the visual impacts and the resulted connections in the advertisement components and the design building ,the basis of advertisement design and its role, the elements of the advertisement design building, the basis of advertisement design and its role and influence on the specter and then showing the signs which resulted from the theoretical frame , that the researcher depended on in making the analysis application form. In the third chapter, the researcher deals with the research procedures of the methodology research, the research society which consists of printed advertisement designs in three world pragmatic magazines.The sample of the research is chosen on purpose which is suitable to the nature of the research. The tool of the research is represented by the analysis application form which consists of many axis. These axis are authorized by the experimentals. They are considered the basis of analyzing the sample and then getting its fixing. The fourth chapter deals with the most important results that this study has reached. This chapter deals also with the conclusions , the recommendations and many suggestions and finally the abstract in English language.The most important results of the research are : - 1 - The advertisement design has many meanings that are identical with the idea of the design. This idea is reached to , by explanation the individuals symbols of the advertisement correctly through transforming into the specific cultural knowledge of the audience , the sequence of the advertisement idea and the way of directing the symbols figures in the advertisement for the audience into the place that understands theadvertisement for the audience into the place that understands the advertisement?s parts sequencely and correctly to understand the advertisement message and achieving its pragmatic effectiveness.2 - The picture symbol in the advertisement design to the sample represents an importance in the way that makes the audience of the advertisement a kind of attention to the meaning it shows and in a way that makes them activate with the meaning and be influenced by it.3 - Making the symbolic work in the advertisement design to inspire what they carry of symbols and their connections to available things in the outside world of the audience and to the mutual thoughts and passions of the audience.The most important conclusions in the light of the research results are : 1 - The pragmatic meaning is in the center of the design operation. The advertisement design operation has an axis represents the reality and expressing it. The effectiveness works by it side to transform this reality into space organization that pay attention to the harmony and perfectness among the different symbols figures.2 - The pragmatic advertisement design has the characteristic of communicates and being effective to achieve the effectiveness which makes and keeps social relations among the society individuals.The researcher recommends the following : - - Emphasis on the visual symbolic that carry the inspiration and meanings that help achieving the effective visual communication and expanding the realization and multi explanations of the audience. Increasing the communication to transform the expressions and information which is about the subject of the pragmatic advertisement.At the end, of the researcher suggests the color employing in the commercial advertisement design and its influence in achieving it pragmatic.

الاستعارة في الصورة الافتراضية للاعلان التجاري == Metaphor In The Virtual Image For Commercial Advertising

Author name: شيماء كامل داخل الوائلي
Supervisor name: هادي نفل مهدي
General topic: Fine Arts
Specific topic: Typographic Design
Degree: Doctorate
Language: Arabic
University location: Baghdad
First pages:
Abstract: Operated metaphor thinkers and thoters as one of the most important topics being working on the transfer of meaning fantasy incarnation Authority forms invisible virtual open to interpretation and interpretation as well as being reveal mechanisms of functioning of the new communication and that column is the basis for building commercial advertising , in terms of the metaphor means interested in particular humanity from the reality of practices social and ideological and cultural to reflect his thinking and gives a pattern to understand things and the way functioning , they are linked to mind and relations of intellectual designer in organizing pictures default , so it came metaphor in design as a characteristic creativity designer and a standard aesthetically pleasing to the meaning of the new non - rolling , as well as its ability to expand the circle of meaning being represented springboard for the organization and a means of rooting through evoke shapes exoticism through the activation of the techniques that threw a shadow in the formation of structures ad featuring strange in terms of building the idea of design and without the advertising business through the sense of them through lack of separation between the default image resulting from the hiring of metaphors and the expression to be sent to the recipient , since it was our time is the current time is par excellence came metaphor in the default image incubator essential for the meanings , also improved from a lack of expression through dimensions of imagination or what stored memory and installedbodies aesthetic lead 's job desired. Based on the foregoing, came to study the ( metaphor in the default image for commercial announcement ) where you specify four chapters , as follows : The first chapter , which has been allocated to research methodology where the study identified the target for the purpose of reaching a solution to the problem discussed , namely (how it shown by metaphor in default image )) and either target represents follows ( (detection manifestation metaphor in the default image to advertise commercial).) Also included the importance of research Search and limits as well as identifying terminology.The theoretical framework has singled out his second chapter where it was reviewing the literature on the subject of your search to include four topics are as follows : The first topic : the metaphor concept The second topic : reference of the metaphor The third topic : the institutions of the default image Section IV : the default image in commercial advertising The third chapter of this study has singled out the procedures followedwhere he was the descriptive analyticalThe third chapter of this study has singled out the procedures followed , where he was the descriptive analytical approach as a way of practice in the search , but the purpose of the analysis of the sample was prepared foranalysis and form approved by the experts and came on the basis of paragraphs analysis. The fourth chapter of this study has been the review of the results ofthe research , and the most important results : 1. Deliberately designed to first semantic approach coupes the idea of metaphor through irony in highlighting the importance of the product and through exotic forms express the idea of novelty and aesthetic2. Was clearly evident that the designer has adopted all sorts of components metaphor for the direct significance of the idea in the Declaration by combining more than one ingredient in a single structure.3. Adopted designer metaphor in advertising to achieve career goals and aesthetic in the structures of ads to confirm the unit idea and provide the recipient expertise knowledge needed about the nature of the advertised product to make interaction with him through coordination based on the context of the idea or through the creation of approaches formality in the use of the elements and this is what appeared in all models the sample under analysisBut the most important conclusions , meanwhile , were as follows : 1. The metaphor in advertising substantive vision of the world and the imagined , being based on the establishment of a coherent synthesis built in the artwork , and carry visual rhetoric of the Declaration commercial dimensions of intellectual and visionary aesthetic controversy lies in the structural design advertising.2. Suggestive metaphor for the meaning and boarder allowing the expansion of the designer Graphic elements meaning " visible " for commercial advertising.3. Visual metaphor associated with reduction and condensation mechanisms based on the idea and structure, which strongly established in the manifestation of metaphor composition of the design.4. To break the normal regulatory rules in the design construction of the announcement is to show the locations of innovative non - current " innovative " check visually attractive designer seeks confirmationstructural cohesion of the basic components of the virtual image , depending on the combination of the different elements and through various metaphors.

الاساليب الاخراجية وعلاقتها بالمساحات الافتراضية للصحف الالكترونية على شبكة الويب == The Directorial Styles And Their Relation Shape With Assumption Space On Electronic Newspaper In Web

Author name: محمد عباس مظهر محمود الزيدي
Supervisor name: خليل ابراهيم حسن الواسطي
General topic: Fine Arts
Specific topic: Typographic Design
Degree: Master
Language: Arabic
University location: Baghdad
First pages:
Abstract: Means current research study (The directorial styles and their relation shape with assumption space on electronic newspaper in web ) and component of the principles and concepts through the ideas concerning the practical application , where it flows into the side of the cognitive study modern and development for the design of electronic newspapers , using a space default in the design , and the lack of study dealing with the subject of space virtualization including deserve their importance in the process of designand construction of art that meets the requirements of the letter of design to influence the receipt , comes this study through the four seasons , which included the first chapter the research methodology ( the problem and the need for it and which focused on the following question ( what is the relationship between the methods purine and virtual space Electronic newspapers ) and then the importance of research in : - Enrich the knowledge and skills of specialists flour designers and related institutions. - To shed light on the role of the graphic designer in the form of an electronic newspaper highlighting.The objective of the research : - Learn about virtual spaces for electronic newspapers on the Web. - Identify the type of relationship between purine and tactics spaces default to electronic newspapers on the Web.The limits of search Fathhdt (b spaces and virtual methods purine Newspapers Electronic either spatial boundaries Iraqi newspapers were published on the information network ( Internet ) and defined border temporal Bvaltrh time for 4102In addition to determining the terms listed in the title search to know it technically and idiomatically and Tsamimiauajjae second chapter includes a theoretical framework that included three research are as follows : - First research - electronic press upbringing and development - The second topic - the structure of e - newspapers - The third topic - the basis of the output of the electronic newspaper sites.It also included the second quarter indicators theoretical framework and previous studies , while the third chapter devoted action research where the researcher followed the descriptive approach to analyze the content of the samples the (01 samples ) , were selected in a manner Qsidiahibnsph third one - third of the original community of (10) model and published on the web and registered in the Iraqi Journalists Syndicate , either the fourth quarter has been allocated for the findings, conclusions andrecommendations and proposals Alndharah and applied researcher has come to phrase the results and conclusions of the process which has achieved the goals set and these results : - Trends emerged in innovative artistic expression , which led to the presence of new styles and updated in the design needs of sophisticated design required to use the images and overlapping geometric shapes and influences the retina - The main entrance to the effective design is to provide clarity and build information in a visual image is suitable , as regards the page design and implementation of tactics and technical basis used in this area. - Addresses the design and aesthetic message directing the visual and performance art within the framework of her career , and the diversity of his tools and his message , according to the regulations for the design and diversity of these messages.The conclusions are : 0. Provided digital technology new working environment hypothetical where the input process design all ( default input ) deals with the designer with the utmost flexibility and accuracy , putting him bounties immense design these inputs ( elements ) in order to reach the final shape optimization without Mahhaddat cost , time and effort. 4. Confined space Alrmih on the web page within the limits Alveza?ah of the display , and while extending web page outside those boundaries scroll bars appear , so The area of the page appears on the Web Lakez display screen receiver that offered by the programs of the browser , there is no specific limits on the size of the page The recommendations , which were recommended by the researcher are : 0. The adoption of more than directed in the style of electronic newspapers , in addition to the new technique used in newspapers and modern style which is called breaking the rules.4. Adoption of technological elements in the total output of electronic newspapers being brought attention and check the response of the recipient. The researcher suggested some studies including : 0. Digital technology and its role at the technical level of theelectronic newspaper sites. Through the proceedings conducted by the researcher , which reached to the scientific results that have achieved the goals set for the current research provides the researcher has applied developmental proposals representa virtual space to be added to the scientific research , as codified sources of Arab and foreign.
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