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الفاعلية التداولية في التصميم الاعلاني المطبوع == Effectiveness Pragmatics In Advertisement Printed Design
Author name:
بشرى محسن ياسر
Supervisor name:
نعيم عباس حسن
General topic:
Fine Arts
Specific topic:
Typographic Design
Degree:
Master
University:
University of Baghdad - College Of Fine Arts - Design Department
Language:
Arabic
University location:
Baghdad
First pages:
18T914 - p.pdf
Abstract:
This research is considered as an important step in dealing with the pragmatic for its interruption in all the scientific, humanity and social fields. This subject has an importance in the foundations? works and the directorates that has a direct connection with the society individuals especially the advertisement foundations because of the need to get the specific and sufficient information about the expression of pragmatic through its properties , directions and the potential meaning in pragmatic the advertisements and their symbolic components between the receiver of the advertisement message in a specific communication sequence. This is what we show in the problem of this research through asking two questions which represents the research problems, they are : - 1 - what are the pragmatic characteristics in printed advertisement design. How they are connected in conveyance the advertisement idea to the audience?2 - How to diagnosis the symbolic pragmatic comprehension of the signs from different audience identifications and different thinking levels , the time and place dimensions and the circumstances of its spreading through the used communications ways to show the printed advertisement design ?This research aims to identify the pragmatic and how its effectiveness and impact on the printed advertisement design. The research deals with the study of the printed design in three pragmatic famous magazines in the world for the period from August 2012 to July 2013. The study consists of four chapters. The first chapter deals with the problem of the research , its importance, its targets, its limitations and specify its expressions. The second chapter which consists of the theoretical frame is divided into three fields. The first field is about the effectiveness and the design theme , the effectiveness and the design theme, the effectiveness and the factors of its achieving and theeffectiveness of using the individuals in design. The second field is about the pragmatic effectiveness systems , the rhetorical meaning in the individuals of characteristics of pragmatic in design. Where as the third field deals with the effective power in the visual impact and gravity and receiving operation, the elements of free and non free - will of attention, the visual impacts and the resulted connections in the advertisement components and the design building ,the basis of advertisement design and its role, the elements of the advertisement design building, the basis of advertisement design and its role and influence on the specter and then showing the signs which resulted from the theoretical frame , that the researcher depended on in making the analysis application form. In the third chapter, the researcher deals with the research procedures of the methodology research, the research society which consists of printed advertisement designs in three world pragmatic magazines.The sample of the research is chosen on purpose which is suitable to the nature of the research. The tool of the research is represented by the analysis application form which consists of many axis. These axis are authorized by the experimentals. They are considered the basis of analyzing the sample and then getting its fixing. The fourth chapter deals with the most important results that this study has reached. This chapter deals also with the conclusions , the recommendations and many suggestions and finally the abstract in English language.The most important results of the research are : - 1 - The advertisement design has many meanings that are identical with the idea of the design. This idea is reached to , by explanation the individuals symbols of the advertisement correctly through transforming into the specific cultural knowledge of the audience , the sequence of the advertisement idea and the way of directing the symbols figures in the advertisement for the audience into the place that understands theadvertisement for the audience into the place that understands the advertisement?s parts sequencely and correctly to understand the advertisement message and achieving its pragmatic effectiveness.2 - The picture symbol in the advertisement design to the sample represents an importance in the way that makes the audience of the advertisement a kind of attention to the meaning it shows and in a way that makes them activate with the meaning and be influenced by it.3 - Making the symbolic work in the advertisement design to inspire what they carry of symbols and their connections to available things in the outside world of the audience and to the mutual thoughts and passions of the audience.The most important conclusions in the light of the research results are : 1 - The pragmatic meaning is in the center of the design operation. The advertisement design operation has an axis represents the reality and expressing it. The effectiveness works by it side to transform this reality into space organization that pay attention to the harmony and perfectness among the different symbols figures.2 - The pragmatic advertisement design has the characteristic of communicates and being effective to achieve the effectiveness which makes and keeps social relations among the society individuals.The researcher recommends the following : - - Emphasis on the visual symbolic that carry the inspiration and meanings that help achieving the effective visual communication and expanding the realization and multi explanations of the audience. Increasing the communication to transform the expressions and information which is about the subject of the pragmatic advertisement.At the end, of the researcher suggests the color employing in the commercial advertisement design and its influence in achieving it pragmatic.
