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التحولات التعبيرية في تصميم ملصقات ما بعد الحداثة == Expressve Transitions In Desing Posters Postmodrn
Author name:
احمد عبيد كاظم سلطان الغزالي
Supervisor name:
انتصار رسمي موسى | عباس جاسم حمود
General topic:
Fine Arts
Specific topic:
Typographic Design
Degree:
Doctorate
University:
University of Baghdad - College Of Fine Arts - Design Department
Language:
Arabic
University location:
Baghdad
First pages:
18T998 - p.pdf
Abstract:
تناول البحث التحولات التعبيرية في الفكر الفلسفي والجمالي ودورها في كل من حقبتي الحداثة وما بعد الحداثة , واثرها في توجيه اليات الاشتغال في تصميم ملصقات مرحلة الحداثة وما بعد الحداثة , وقد تضمن البحث اربعة فصول اهتم الفصل الاول بالاطار المنهجي للبحث متمثلا | This thesis tackles (expressive transformations in designs of post modernity posts )and it studied the expressive transformations of the philosophical and aesthetical and their roles in both eras of modernity and post modernity also its role in guiding the mechanisms of operation in design of posts during the eras of modernity and post modernity. The first research consisted of four chapters, where the first interested at the Methodist form of the research focusing on the problematic of the research which was determined by responding to the following question : what are the expressive transformations in design of post modernity post? The first chapter contained the aims of research which were uncovering the expressive transformations in design of post modernity posts, while the limits of research limited to the study of expressive transformations in design of post modernity posts and analyzing of pictorial samples of cultural posts represented the movements of expressive abstract, folk art , visual art ,minimal art , conceptual art , hyper realism , superlism and graphic which appeared in USA and Europe during the era 1970 - 2000 where the analyzing was conducted depending on descriptive and analytical approach through philosophy , aesthetic and acknowledgment vision within its theoretical and procedural dimensions. The second chapter included theoretical frame consisted of three research where the first tackled the expressive transformations conceptually and aesthetically. It contains ideological , aesthetical, formal, stylistic, functional transformations beside the transformations of meaning , concept and technician. The second research dealt with the pillars of expressive transformations during the eras of modernity and post modernity while third research talked the expressive transformation in designs of post modernity posts. The chapter was concluded by discussing the quotations from it in order to be used in analyzing the sample of research. The third chapter contained the procedures of reaserach where it contained the culture of research , sample and research tool then analyzing the research samples (16 ). The fourth chapter contained the findings and conclusions of research beside the recommendations and suggestions. The most significant findings of research : 1 - The expressive transformations of the post modernity post distinguished with rejecting the central authority , expanding over the ideological and value structures also they rejected the separation among multi contrasting dualities and that means rejecting the logical of existence or believing in the Universe teleo. 2 - In the ideational side, the post modernity posts distinguished with interpreting the texts ,destabilizing the fixed meaning and diversifying the readings with teleo text which depends on inner necessities where it is allowed to the receiving to form unlimited readings. 3 - In stylistic transformation, the expressive transformation distinguished with mixing between the subjective and objective as a hybrid way quoted within structural and compositional procedures by using borrowable elements from multi cultures. 4 - In functional side, they confirmed the expedient, marketing and circulation of the post. 5 - In technical side, they distinguished with what confirms the trial side of the varied technicians such as printing with words and using digital technology as a tool. The most important conclusions reached by researcher : 1 - The expressive transformations of the post modernity posts came to uncover new sides in the reality emerging from the desire of man in transforming , expressing and rejecting for what circulated and common and they are shifts in the structure of thought being it is the main and active generator in each transformation aiming to smash the acknowledgment structures with others to reconsider in majors and generals. 2 - They came with the side of formal transformation toward the borrowable form which stipulates the necessity of rejecting all what related to the ideology and conventional theoretical formats which are far from social humanitarian concepts. 3 - They came within the transformations of simple and conception in connecting with the icon of cheap format requested by commercial market dominated by capital powers and their media institutes where all of them call for cultural project basing on refusal aesthetics and contrariness. The researcher referred to a set of recommendations and conclusions beside indexing the references, indexes and the abstract of researc
