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تطور البنى الشكلية في تصميم العلامات التجارية == Evolution Frmslism Structures In Branding Design
Author name:
زيد حيدر خالد فرمان
Supervisor name:
نصيف جاسم محمد عباس
General topic:
Fine Arts
Specific topic:
Typographic Design
Degree:
Master
University:
University of Baghdad - College Of Fine Arts - Design Department
Language:
Arabic
University location:
Baghdad
First pages:
18T1096 - p.pdf
Abstract:
There is no doubt that the history of art movement in the general framework has produced many of the related art of general design indicators, graphic in particular, including the Contact thought, some of which reach the technology, including the Contact be working design, and without a history of design many of the innovations that serious by designers through their history intellectual and practical, posters history, and the announcement date and covers the history, and the signs of history has spilled since the human deal with the human as an individual or group, marks which promised an important part in The evolution of human life and community and economic and trade activities, and was a commercial activity among the most important thing I've worked upon the human mind to it, any brand represented a tool for defining and communicating, where knighted by their goods and products, and this was the documentary position the first thing that happened in the field of design Alameda Abut structure that has evolved over the years of work and production until we got into the modern era since grown and developed companies and institutions that have their own signs to compete in domestic and global market, current research focuses on the stages of the formal structures of trademarks evolution, in the first chapter identified the following research problem by asking : "What mechanisms that have evolved through the structures in designs formalism brands?"While identified the importance of research in : 1. In his contribution to the benefit of interested scholars and researchers in the field of general design, and design brands in particular.2. contribution in providing the scientific library research and studies in the field of specialization, which will be reflected on providing new insights in the field of design, the study is unique discussing the evolution of morphological structures in designs brands, and through researcher Note that he does not exist specialized study in this area.While the goal of the research was to : "Reveal the evolution of morphological structures in designs Trademarks" It also identifies Find the following limits : 1. substantive limit : includes global brands that achieved by the effectiveness of the evolution of morphological structures in designs brands. t globally.2. Spatial limit : includes designs corporate branding and international institutions active in the market.3. Moreover identified the following terms : (evolution, structure, format, tag)The second chapter of the theoretical framework, which over the following axes : (The evolution of designs brands), (structure formalism of marks), (mark), (Global Dimension), (significance expressive of the mark), (functional dimension of the mark), as well as the last axis, which represents (b Bade communication and economic mark), then interpreted Researcher most important indicators that came out of the theoretical framework. As well as his presentation of the previous studies.The third chapter the researcher the actions carried out by then,, Study of the analysis, as the researcher analyzed (15) model according to the axes created of indicators that spawned the theoretical framework, which consisted of the following axes : 1. stages of the development of label design.2. formal structure in the design of the mark.3. recipe and type of tag.4. Dimension Global in the design of the mark.5. functional and expressive significance of the mark.6. communication dimension of the mark.Then singled out the fourth quarter results and discussion, as came from : 1. teamed stages of the evolution of signs according to functional reason, Economic primarily resulted from new insights for owners of companies, or mergers between two or more companies, or for some reason intended to update and renewal, as in the models (1,2, 3, 4,5,6, 7, 8,9, 10, 11,12, 13, 14,15).2. The development did not come all at once, but came according multi including the stages of multiple intervals, as in models (1, 2, 4.6, 7, 8.9, 10, 11.12, 13, 14.15), and this is normally located in him the gradual evolution of the design being linked to the owners of private companies and aspirations of philosophy, and deliberate, and competition.The researcher concluded a set of conclusions, came from : 1. All structural patterns and stages of development of what was happening to not Refuge circumstances that accompanied the establishment of major industrial companies and institutions that have a direct impact on the global economy.2. harmonic and differences in the evolution of designs built marking identify the limits of correlation between the performance of companies and the formal vocabulary constituents and both like the ultimate embodiment of the structure Alabama and put deliberative communication.The conditions and requirements resulting from the strategic changes to institutions and society alike a big role in the evolution of structures and signs consistent with what is going through companies and institutions concerned.Then the researcher recommended that some of the relevant current study recommendations, including : 1. the need to dismantle and analyze the evolution of the stages of design labels to take advantage of the circumstances that passed by, which is mainly related to the organizational and visual structures This is important for workers in the field of design brands.2. Study the structural conditions of each sign of the unity of intellectual and economic fact their references, which led it to a big stages of economic and commercial competition at all levels, an important episode of communication and continue the design catalog.Then the researcher doing the study suggested the following : • evolution working symbolic designs in employment brands.His current research concludes the list of sources and supplements and a summary in English
