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المتغير الصوري في الفكر المعاصر وانعكاسه على التصميم الكرافيكي == The Variable of Picture In Contemporary Thought And Its Reflection On Graphic Design
Author name:
شيماء عبد الجبار عبد الكريم السامرائي
Supervisor name:
نعيم عباس حسن
General topic:
Fine Arts
Specific topic:
Typographic Design
Degree:
Doctorate
University:
University of Baghdad - College Of Fine Arts - Design Department
Language:
Arabic
University location:
Baghdad
First pages:
18T959 - p.pdf
Abstract:
Image is the new language that all human languages are superior. Image worthy of contemplation and research as an industry controlled sector and a wide range of fields of science and knowledge and art. It has connotations and symbols, with meanings and a high value that makes it an instrument for active communication for technical changes to achieve beautiful, civilization, satisfactorily, communication role. It is major component indispensable, in new advertising media. Image dispense with a written speech or audible to change our reality and affect on our awareness and (self - optic) and attributes of our current dominance in the field of image continues to humans and take site of domination and sovereignty of the other elements and cultural tools in contemporary. The design of the arts that are related to the lives of individuals and the community for its services related to the development of artistic taste, through visual attraction and influence in the forum to promote the ideas of design and achieving goals. The design is particularly graphic of the most important types of designs of what constitutes direct contact or indirectly, intellectually, socially, politically and economically, the main function of through is reflected publish, through the design of the poster, magazine, newspaper, book, logo, trademarks, and the other. As well as the advertisement with its types. Current research explores the subject of the dummy variable in the contemporary through to reveal its effectiveness in design graphics which depends on the development and transforming to implement the idea. The hiring picture to form the audience and effectiveness in influencing for the purpose of culture specific image, and work to deepen the artistic culture, finding points of interest and a common understanding of the goals and effects the image on the forum and designed the structure of the first quarter, which contained are search problem, which formed are search problem : - 1 - Varied investments in the variables topics.2 - Focus on the structural aspects of the design in parts of design.3 - The pursuit of what is unfamiliar was important to identify users and workers in this area, important conceptual aspect to enrich knowledge and skills to design specialists graphic.Also we imputed the goal of the research according to (detection achieved intellectual contemporary picture of the variable and its reflection on the graphic design) for the other hand we limited the boarders of the research according to place, time, subject and limited the terms : image variable, contemporary thought, graphics design, the second part of research includes the theoretical framework of cognitive, which covered by the researcher with the following points : first topic, image relations in graphics design from the artistic vision for the image and the artistic affection for the image, the employmentpicture structurally and aesthetically pleasing and finally the image variable in the design structure.In the second topic the image variable in graphic designs from the philosophical concepts for the image variable and its effectiveness and formal configuration with image variety and optical configuration but the third topic, is graphic designs in contemporary thought from the intellectual theories and the variety in design finally the image reflection, with the indexes of theoretical framework in fact the third topic consists of the research procedures and the methodology of the research.The fourth topic contains an analysis and critique models and the last contains the poster with logo by eighteen model, lastly the conclusions of the research : 1 - The majority of samples depended on organizing a diverse tectonic from the figure, containing to achieve functional beautiful expressional side, from the other hand I embarked on a new path to achieve aesthetic that give rise to the forum and afford to link and meditate and tight attention with enriching the visual rhetoric by symbols, variety that was optical.2 - It was defected achieved intellectual for the image by many transformation and resources that are mental and optical under many meanings contrary to the image. After that it was considered as a variable achieves by effectiveness in a change for image. The contemporary thinking is renewed, evolution, and change.3 - Varied employment visual rhetoric in the variable of image rhetoric. (image, geometric, written) in the effectiveness which carries beautiful guides that required by function dimension.Finally the conclusions that are : 1 - The necessity to make many studies to show the importance of an image and the image variable and deepen in its role, affection in developing the sides like intellectual, artistic, cultural.2 - The necessity of knowledge of the rapid developments, in the world of the software which connected by contemporary graphic designs, and the techniques of communication and the role of greatest image in the advertising, and contemporary media.3 - Publish a magazine specialized scientific in the study of an image and its variables, in the contemporary thinking.4 - Seminars and the establishment of scientific sessions and artistic in the field of digital graphic designs.Then been indentified subsequent pages of references and appendices and display summaries in English.
