Share
مؤثرات الجذب البصري في تنظيم التصاميم الاعلانية الحديثة == Visual Effects Attraction In Modern Designs Advertising Organization
Author name:
شذى كريم فرحان محمد
Supervisor name:
نعيم عباس حسن
General topic:
Fine Arts
Specific topic:
Typographic Design
Degree:
Master
University:
University of Baghdad - College Of Fine Arts - Design Department
Language:
Arabic
University location:
Baghdad
First pages:
18T1135 - p.pdf
Abstract:
Advertising designer exposed to the pressures of modern opposite, between the producer and the receiver, and marketing, among other factors, between the needs and desires of individuals.That the potential in the design process are subject to attract and influence that can be adopted to overcome the obstacles and those obstacles the basics of building announcement depending on the effects of visual attraction in modern advertising.Here stands the designer to achieve ideas influential in the process of receiving the consumer in the modern effect of advertising, and as a result of technical diversity and differentiation, scientific and technical work in the contexts of intellectual development in the art of modernity, so was the research problem by asking the following : - Are the push and pull processing and influence by relying on relationships (influences visual attraction in modern designs advertising planning).The tools of modern factor directly to the achievement of design idea through regeneration in means, and here lies the importance to the designers and consumers of their relationship, and the key factor for the success of the design at the time underwent a declaration to the effects of globalization and modernity and that affected all the advantages of life.In this research objectives were identified as follows : First : The disclosure about the reality of large designs advertisements and diversity.Second : to develop design proposals for visual effects attractions in the organization of advertising designs Modern.The study included four chapters, the first chapter discusses the cognitive framework, Chapter II has included theoretical framework and previous studies, as the theoretical framework section into three sections are : - The first topic : - the effects of nature and its relationship to receiver.The second topic : - the system and organizing processes in the design.Section III : - modern design of advertising (text, logo, image).Then came the theoretical framework set indicators was several points concerning this framework. Then addressed the research procedures in the third quarter and the analysis of samples. Either the fourth quarter, the results included and discussed design and build proposals and recommendations, proposals and sources (Arab and foreign) and supplements and a summary in English.The search had reached a set of results from the following : - First : - the adoption of domination moot as an element of visual impact and pull the receiver to delve into the contents of the declaration.Second : - The distribution of elements in the optical center of the Declaration as one of the pillars that support the building and distribution of elements in one advertisement.Third : - rely on high - definition through the dark color without interest in the transparent color value.Fourth : - The adoption of the style of the panoramic view of the formal image advertising (advertising entirely).Fifth : - duplication between the picture and the trademark symbol (Asia cell) and the explanatory texts.
