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القيم الجمالية ودورها في استجابة المتلقي للملصقات الجدارية == Aesthetic Values And Its Role In The Response of The Receiver Wall Posters
Author name:
مها عبد الرحمن عبد الرزاق الهاشمي
Supervisor name:
حكمت رشيد فخري العزاوي
General topic:
Fine Arts
Specific topic:
Typographic Design
Degree:
Master
University:
University of Baghdad - College Of Fine Arts - Design Department
Language:
Arabic
University location:
Baghdad
First pages:
18T1053 - p.pdf
Abstract:
Means the current research to study the aesthetic values and its role in the response of the receiver in the posters, in order to understand the mechanism of action to realize the ideas that are meant delivery to the recipient to contribute to the development of talent aesthetic sense with him and make him Connoisseur and critic of all that lies in recognizing, as is the aesthetic values as a fun frame of mind of the recipient, being include speech visually in Graphic design in general and in particular wall posters.So it has identified the research problem by asking the following;( What are the values, what is its role in the response of the receiver )For the purpose of reaching the goal included (detection aesthetic values and its role in the response of the receiver) has addressed the researcher in the study Detectives relevant, namely : Chapter One : it addressed the methodological framework (research problem, the importance of research, the goal of the research, the research and determine the limits of the terminology)The researcher also addressed the second chapter (Theoretical framework and indicators Theoretical framework and previous studies)The theoretical framework included the concept of aesthetic values (values and sensory values and the values of the formal relational)Also included the concept of cognition and cognitive and aesthetic response to the recipient, in addition to the concept of aesthetic judgment The third chapter (procedures for research and analysis of the samples) as chose researcher descriptive analytical method as a way suitable for the analysis of the sample and identified b (15) sample, have been selected Qsidia from the research community of (60) where excluded researcher posters Latvian required purpose, since the size of the sample depends on the extent of the homogeneity of the data was also preparing a special form include axes paragraphs of analysis, which were drawn from the theoretical framework of an accurate and objective, as well as the adoption of a researcher on the opinions of experts in the field of graphic design for cemented search tool and make it more objective and coverage of truth for the purpose of achieving the objectives of the researchThe fourth chapter has included findings, conclusions and recommendations and proposals, the researcher remember the most importantFirst results : 1 - convey the idea through photo realism and colorful designer proficiency in recruiting image to serve the idea of the poster in the process of overlap and influence the time according to time, place, and that - lead - to - focus - attention - provoking receiver.2 - the process of attraction have the ability to highlight important topics and make it a tool to attract the recipient, especially if the attraction is characterized sovereignty over most of the area of the visual design of the field3 - According to the designer of the value of cognitive dynamics as a factor in job performance, which gives vital energy through movement vocabulary consisting of the poster.Second : Conclusions1 - of the positives of aesthetic values in the design of the label it affects the receiver and check a lot of intellectual and ideological desires2 - attraction provides the ability to highlight important topics and make it a tool to attract the recipient, especially if the item is characterized by attractive sovereignty over most of the label within the visual field3 - the use of aesthetic values equal powers in determining that it is designed to use tonal values received from the user or the colors of the poster opposing valuesThird : Recommendations1 - to benefit fully from the operations provided by the designers design posters, especially in the ability to deal with the constituent units of the label to achieve the response of the recipient2 - emphasis on the formal activation of sovereignty in the designs of the posters because of their importance in achieving direct contact with the receiver and all genresFourth, as suggested by some studies, the researcher as follows : 1 - design techniques and crafts show layout and its impact on the achievement of aesthetic values in design posters of the movies world2 - study of color and processors Alazaaria through aesthetic values and methods embodied in the designs posters for films global3 - Search and conclude with Arab and foreign sources and a summary of the research in the English
