توظيف الانماط الكتابية وعلاقتها بالدلالة في تصاميم الملصقات السياسية == Employig The Writing Patterns And Its Relation With The Connotaion In The Political Posters Design
Author name:
سحر علي سرحان السوداني
Supervisor name:
انتصار رسمي موسى
General topic:
Fine Arts
Specific topic:
Typographic Design
Degree:
Master
University:
University of Baghdad - College Of Fine Arts - Design Department
Language:
Arabic
University location:
Baghdad
First pages:
18T1217 - p.pdf
Abstract:
تعد الملصقات السياسية من بين اهم الوسائل الاتصالية التي تؤدي هدفا فكريا وعقائديا وسياسيا فضلا عن الارشاد والتوجيه، وغيرها، ويراد من وراء فكرته التركيز على المعاني والدلالات الموجهة والمتجسدة من توظيف الانماط الكتابية، فالملصقات هي رسائل فنية وتؤدي و| The political posters are one of the most important means of communication that fulfill an intellectual, ideological and political target as well as guidance and counseling and others.The idea behind these posters is to focus on the meanings and the addressed connotations which are embodied from employing the writing patterns, so the posters are art messages which sometimes may have been aesthetic, but aesthetic is relative and is performing a function which is delivering idea to the recipient.The writing patterns is one of the important element in creating design, which is meant the delivery of advertising or information messages through it, and also has an importance in determining the fundamentals that underlie the clarity of letters’ forms which leads to the design of letters that have the efficiency to fulfill most requirements and one of the most important of those requirements is the literal function and the operational technique.The research problem has been summarized with some questions : 1 - What is the problem of employing the writing patterns and its relation with the connotation in the political posters designs. 2 - What are the methods that can be used in employing the writing patterns in the political posters and its relation with the connotationAs for the objectives of the research it has been determined into two axes : - 1 - Detection the mechanisms of employing the writing patterns and its relation with the connotation in the political poster 2 - Develop designing proposals for the design of the writing patterns, and its relation with the connotation in the political posters.As for the limits of the research, it were substantive limits in employing the writing patterns and its relation with the connotation in the political posters designs in Iraq, and the spatial and temporal limits were the political posters in Iraq for the years 2007 2009 as well as the identification of terms contained in the title of the study. The second chapter covers the theoretical framework and the last studies, the research has contained four chapters, the first one included the research methodology and the second included several topics, the first topic (the writing patterns in the political posters),the second (variables of space management of the writing patterns), the third (the structural system of the writing patterns), the fourth topic (the writing patterns and its semantic relationship), followed by the previous studies and its discussion and came after that the indicators resulting from the theoretical framework on which the researcher is based on in the preparation of analysis form , then the researcher addressed the research procedures in the third chapter, which included research community contained the advertising political posters, the research tools that the researcher used are form of analysis axes to examine and analysis the results, the researcher has designed the form and presented it to a group of experts and specialists, as the sample research has been analyzed through this form. Chapter IV includes the results of the analysis, conclusions, recommendations and suggestions.The most important results of the research : - 1 - Weakness of volumetric activations for the writing patterns, as it emerged with small sizes and unreadable, which affected adversely in the process of the optical attraction of the reader, and receiving the idea, as the size of the letter is important to achieve clarity and readability as in the samples (1, 2, 4, 5, 7, 8, 9, 11, and 16). 2 - Weakness of semantic relations and interdependence between signifier and signified, and this led to weakness in the meanings received, which resulted from lack of attention to the importance of the writing patterns which appeared secondary and small scale, whereas the meanings correlation between the writing patterns and images related to a significant impact for the recipient, as in the samples (1, 5, 7, 9, 10, 17). 3 - Weakness of aesthetics activations in the writing patterns that increase the optical attraction of the reader as this weakness will reduce this attraction as in the samples (1, 2, 3, 4, 5, 7, 9, 12, 13, 16, and 17). 4 - Most of the political posters have not used the symbols and its writing shorthand in the writing patterns and what they are carrying of depth in meanings and connotations as in the samples (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, and 20). 5 - Employment the color of writing patterns in accordance with intellectual references and semantic relations, for instance the connotation of red color to confirm the excitement, terror and blood and the black color as a sign to the mystery and fear, as in the samples (1, 3, 5,15,16,17, 19, 20).The study has reached the following important conclusions : 1 - Designers have not used the voluntary letters design effectively, so the letters appeared easy because they have not been used as a design. 2 - The relationship between writing style and photos have been established so that we can find it an objective link through a basic use of writing patterns specifically associated with the activity of the social culture of our people. 3 - The use of typographic vocabulary has come in an intensive and busy form which causes confusion to some designs of political posters. The most important research recommendations are : - 1 - Employment the design principles and studying the formal space relationships that promote the organization of typographic vocabulary because of their role in attracting the attention of the recipient and that is because of the expressive connotations that the media message is containing. 2 - Activating the study of writing patterns that peoples of different patterns are characterized by and try to understand its meaning and translate it through presenting of designs contributing to the development of humanitarian contacts between our society and other societies.3 - Trying to provide design ideas that have meanings and connotations reflect the reality and concerns of Iraqi society with methods far from complex and exaggeration.
