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التنوع العلامي في بنائية الملصق المعاصر == Diversity of Signs In Constructivism Contemporary Poster
Author name:
ثامر حميد رزوقي
Supervisor name:
شيماء كامل داخل الوائلي
General topic:
Fine Arts
Specific topic:
Typographic Design
Degree:
Master
University:
University of Baghdad - College Of Fine Arts - Design Department
Language:
Arabic
University location:
Baghdad
First pages:
18T1009 - p.pdf
Abstract:
The Sign represented a kind of visual language immemorially , which has been long drawn by the old man to express those Moot memory that he has stockpiled for the assets around him exceeded the net assets of around. So he began painted on the walls of caves and has added and deleted portions of the forms previously that its product mentally to give her a tangible dimension and could be the core that merged emotions and feelings, yet over Ages and keep up with environmental changes need to visual language has become an urgent need to document the humanitarian implications as a way to linguistic transfer and document the concepts of civilized several were the interim necessities which manages the changes of events of the most important reasons for this finding language that participated with one goal which is to express ,With the advent of the Industrial Revolution multiplicity of trade exchanges between the peoples and to understand the nature of the products and discrimination issuers of goods and what to use andunderstand the purpose of the acquisition, the mark grew as a means of tariff, and the passage of time and the widening amid the economic environment, which is the prime mover of all that happened and is happening from social and cultural variables, it was necessary for this language to grow and grow to include other areas of life and wide The means of communication that evolve gradually according to a major role in the spread of this visual language, which included formations in the form of countless natural assets and innovative forms of time And considered the intellectual propositions of different types and orientations that are competing in the shortcut receiving time and install the meanings to be delivered to the public reeducates, fast and effective and productive manner as a kind of language which is based in the mark approach contributes to the detection and patterns of expressive implications. And this language is in an existing design on which the communication act, and in the poster is a diversity in the use of these marks one of the main factors that contribute to the interpretation and the interpretation of the hidden connotations with it by holding a series of intellectual and objective factors, the main supporter of the requirement for ad idea. That diversity in the media contributes to design posters to highlight the good and meaningful ideas, as it is an attempt to overcome the prevailing function poster concepts without dropping the social trends of the individual recipient, as well as, this task can it achieve its goals by relying on technical expertise and awareness and to go beyond the limits of art forms and move it to the substantive terms of innovation, which can grow to the growth of the idea within the artistic process The diversity of the mark in the label would be listed from interpretive reading of no compromise biography tells the other features a capacity of its surroundings and the multiplicity of readings So the researcher found a possibility to raise the following questions, and scope to identify the problem of the current search : How can the diversity of marks be shown in the structure of a poster?. he current study is designed into three main chapters, the first includes the problem, aims and definitions of the study. As well as suggested designated models that can illustrate the meaning of the diversity of marks in designing a poster. The study is limited to study the diversity of marks in designing a modern poster as a subject, the posters of the exhibition ( world without violence ) as a special limit and the academic year of the study was (2014).The second chapter of the theoretical framework as it was divided into three sections, the first dealt with the diversity of marks and designing as a concept and approach through the study of diversity of technical and objective dimensions and diversity of an idea and the relationship between unity and diversity. The second topic touched upon the concept of the mark and its nutrients , divisions and their implications and the mechanism selected, composition and factors affected in functioning and exposing tosemantics of those marks and their symbolic dimensions, and the third section was dedicated to the study of structural poster and included the design structure and types and levels of properties achieved, and also structural poster and its objective aspects and its typographic and graphic elements, and the study indicators relating to the ethics of jurisdiction, including : There is no communication by signs without the presence of a poembehind the act of communication and without the presence of creativity or without the presence of synthesis of signs, as the good mark urge to communicate, being considered compromise a vector for the experiences and the culture of a community man - portable inside as cultural connotations..Conversions in the structure of the poster arise from the inside through the forms and spaces of color in them and interacting broadcast interpretive biography that will change the mental image formed by the individual and the creation of an area of broadcast interpreted formula sings advertising message..Marked poster is a way to pay public poignant and expressive and developer of consciousness and have the ability to create ranges of interpretation and enjoy through the implications of what it has of connotations and the ability to blow up new ideas moving towards the overall bias for creativity... And the third chapter include identifying research methodology or procedures to choose the descriptive approach, a chapter on the structural analysis of the signs of mechanisms, then the researcher analyzing search patterns and number (18) a model in the fourth quarter to reach a number of findings. Invoking the mark in the poster to my design a system that has the ability to represent the reality of inhumane retained by a designer to create a structural formula Tagged interact with him, as the structural mark value embodied in the label, according to the formal structurebased approach in the embodiment of intellectual given... Alternate levels, according to the structural analysis of the forms that have been functioned and design a system that is used by the designerand according to the nature of the reality of interim necessities and needed to be embodied, representation iconic or the indicative or symbolic.. The researcher concluded : that embodies some diversity methods the mark resulting from the diversity of formal and chromatography in the implicit and motor and mutual and closed space with the rule of one or more elements and their interaction with fixed and non - fixed elements, in placed and the idea of the poster as well as the selection and production of brand, controlled by environmental factors and community prevailing addition to the psychological factor and cultural heritage and trends interim ruling, as the researcher developed the foundations of design to achieve the second goal.. Then the researcher presented a set of recommendations including : pay attention to what result his brand interaction through the issue with the rest of the labelcomponents with interest in the subject basic idea, and attention element sovereign of the mark in the label because of its role in attracting attention and shorten the reception time, and take care side of the drama of the mark and its role in moving the feelings of the recipient, and focus on the objective aspects experienced by modern man of societal changes and political challenges and security and social in the framework of its environment and the embodiment of its implications technically a way that makes a poster of the importance of graphical directly pose the kind of language that translates it faces daily problems and challenges. The researcher has also drawn a set of proposals, including : .1. Studying the manifesting implementation and selection of the mark in the mark design methods. .2. Studying brand structure in the mark and its role in fomenting the recipient.3..Studying deliberative mark in the poster..Then inflicted Find a list of sources and supplements related to the study.. English abstract..
