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تنوع اساليب عرض المنتجات في تصاميم الاعلانات التجارية المطبوعة == Diversity of The Methods of Presenting Products At Printed Commercials Designs
Author name:
بشرى محمود مصطفى
Supervisor name:
نصيف جاسم محمد عباس
General topic:
Fine Arts
Specific topic:
Typographic Design
Degree:
Master
University:
University of Baghdad - College Of Fine Arts - Design Department
Language:
Arabic
University location:
Baghdad
First pages:
18T1104 - p.pdf
Abstract:
يعد التنوع في الفن عامة، والتصميم على الاخص وجها من اوجه التطور والنماء والاستمرار، فضلا عن وجهه الابداعي، ولولا التنوع لما وصل التصميم الى ما وصل اليه من رقي قل نظيره، واخذ تنوع الاساليب منحى مهما في التعزيز الوظيفي والجمالي في مجالات ع | The diversity in the art is general ,but particularly the design is considered as a one aspect of development, growth and continuation, without diversity the design would not reach the prosperity and development. The diversity took an important role in the aesthetic and functional reinforcement at different scopes of design process. In the field of ad design, the diversity is considered as a condition to activate the environmental marketing, to stimulate the consumer to purchase, and to be in touch with products, therefore the corporations and production companies sought searching for new methods to present products and fulfill the demands of the consumers which are increasing day by day according to the human needs, these companies and corporations found a good way to achieve marketing aims through the experience that designers have in representation of clear ad discourse, the current research is shedding light on these issues, after it shows its demands in the first Chapter which includes the problem statement which comes with the following question : • What advertising methods that designers can approach to present printed commercial products?The significance of this research is : 1. To develop artistic skills of ad designers. 2. Supporting the corporations and public companies in the field of commercial ad, newspapers, magazines, and market advertisements.The aims of the research are : 1. To explore the diversity of the methods adopted by advertisement designers to present printed commercial products.2. presenting practical suggestions according to the results that show the diversity in the ways of presenting the products in the designs of the commercial ads To suggest practical methods according to the results of current research.The scope of this research is divided into three types : 1. Objectivism scope : studying (diversity of methods of presenting the products at commercial ads). 2. Spatiality scope : the commercial ads at Dar - Alhayat magazine, Lebanon. The scientific justification is that the magazine is considered an important Arabic magazine specialized in the women affairs, and the products of cosmetics, accessories, and the nutrition.3. Period scope : printed ads issued in 2013, for that 2013 is being the year which had many editions of the commercial advertisements which showed the diversity in the methods of presenting the products, moreover its relation (2013) to the year of doing this current research.The technical terms, Diversity, Method, and the product have already been defined. The second Chapter (the literature review and past studies) has included many topics : 1. An introduction to advertisement.2. Design of advertisement and the commercial concept.3. Diversity of methods in presenting products.4. Methods of presenting products. 5. The advertisement and the communication process.Then the research continues with data of the theoretical framework, represents a scientific summary for the literatures of theoretical article, then the third chapter which cares for the procedures of the research, Methodologically, the research community, picking samples for analyzing, research tool, and etc. The forth Chapter which dedicated to the results and its discussion, some of them are : 1. Use the style of product presentation or a part of it, this method included all advertising models, and this pattern stylistic meets the recipient who wants to watch the product or parts of it to be sure of its kind and potential requirements and specifications which is important to always look for buyers.2. Using method of presenting product by making the product appears in multi - colors. This method has many benefits through moving the intentions of the customers towards the product, and also its effects on their economical and psychological purchase desires. The research conclusions are : 1. The diversity in the ways of presenting is based on the affectivities of the enterprises ,and the factories locally and internationally , in addition to the technical development which effects on the ways of presenting ads which has been shown clearly in technical , and directorial.2. The diversity of presenting products comes in response to the consumption needs such as matching human interest related to daily activities; these requirements makes an important channel for transmitting the ads ideas.Then the research appended with the following recommendations : 1. The importance of diversity in using the printing methods which are increasing in the world of journalistic and advertising design, that is an important thing for the designers and marketers who communicate with the society in general, and especially with the consumer.2. Opening developing courses for the employers in the field of ads design in order to identify the some problems like structural , ideal ,or technical which appear through direct contact with the working market ,and the consumers. Then the researcher suggested to do the following study : - Reflecting the style of ads design on the way of presenting the Iraqi products.Afterwards the researcher presented practical suggestions according to the aim of the research these suggestions relate to the topic of the study, then a list of sources, appendices, and the summery of the research in English.
