اسم المؤلف: فرح هادي حسين النعيمي

اسم المشرف: علي حسون فندي الطائي

الموضوع العام: الادارة والاقتصاد

الموضوع الدقيق: ادارة عامة

الدرجة: دكتوراه

الجامعة: جامعة بغداد

اللغة: العربية

مكان الجامعة: بغداد

الصفحات الاولى:

المستخلص: يهدف البحث الحالي الى التعرف على تاثير عدد من العوامل التسويقية (الانشطه التسويقية،حقوق ملكية الزبون،ومنافع العلاقة)، في راس مال الزبون, وتتجسد مشكلة البحث في الاجابة على التساؤلات الاتية : 1. ما تاثير العوامل التسويقية في راس مال الزبون؟2. ماالانشطة الت | The present research aims at identifying the effect of a number of marketing factors (the marketing activities, customer equity, and the relation benefits) on the customer capital. The research problem is embodied in answering the following questions : 1 - What is the effect of marketing factors on the customer capital? 2 - What are the marketing activities practiced by the bankers? 3 - What is the level of customer equity for bankers? 4 - What are the types of the relationship benefits gained by both banks customers? Research sample : To conduct the applied side of the research, (6) branches of Al - Rafidain Bank and (5) branches of Al - Rasheed Bank were selected, in addition to the Department of Banking Studies and Processes at the general management for each of the banks. The most important hypotheses of the research were as the following : 1 - There is an effect of the marketing factors on the customer capital. 2 - There is a correlation between the marketing factors and the customer capital. 3 - There are differences between both banks in the marketing activities, the customer equity, the relationship benefits and customer capital. Research Method : The descriptive analytical method was used to explain the effect of marketing factors on the customer capital. To achieve the research aims, a collection of instruments such as (questionnaire, personal interview, observation) was adopted. The most prominent results the research arrived at were : there was a significant effect of the marketing factors on the customer capital, there was a significant correlation between the marketing factors and the customer capital, and there were significant differences between both banks at the level of marketing activities, the customer equity, the relationship benefits and customer capital. The research came out with a group of recommendation, the most prominent of which were the necessity to establish behavioral databases for customers in order to benefit from in classifying the customers into groups according to the size of contributions for each group in profits achieved by both banks, and to establish centers of customer services at both banks branches.

تاثير جودة حياة العمل وراس المال الاجتماعي في الاداء العالي للمنظمات : دراسة استطلاعية لاراء عينة من العاملين في الجهاز المركزي للتقييس والسيطرة النوعية == The Affects of The Quality of Work Life And The Social Capital In The High Performance of Organizations A Survey Study In The Central System of Standardization And Quality Control

اسم المؤلف: علياء سعيد عباس الجوفي

اسم المشرف: علي حسون فندي الطائي

الموضوع العام: الادارة والاقتصاد

السنة: 2010

الموضوع الدقيق: ادارة عامة

الدرجة: ماجستير

الجامعة: جامعة بغداد

اللغة: العربية

مكان الجامعة: بغداد

الصفحات الاولى:

المستخلص: تضمنت الدراسة متغيرات وهي : نوعية حياة العمل، راس المال الاجتماعي، كمتغيرين تفسيريين بابعاد فرعية وهي المشاركة باتخاذ القرارات، والرواتب والحوافز، والموازنة بين العمل والحياة، والفة الفرد مع الاخرين التابع لنوعية حياة العمل، والثقة والتعاون والقابلية | This study dealt with relatively modern variables such as : quality of work life and the social capital as a two explanatory variables of subsidiary dimensions such as contributing in decision making, salaries, bonuses, balance between work and life, and the individual harmony with others which is linked to the business life and confidence, cooperation, and the social ability of the social capital, the high performance variable as a responsive variable with its dimensions which are represented by leadership, personnel and team. All these three variables have been reacted to form the ideological and philosophical frame of this study.The three offices of the Central System of Standardization and Quality Control : The Technical and Administrative Services Office, The Standardization Office and the Quality Control Office, has been chosen to implement the study field side. The study sample has been selected to include all the departments managers, people officials, technicians, and administrators which formed (120) individual. The study method was a descriptive, inferential and analytical method. The researched has experienced six assumptions from which other subsidiary assumptions were created. To achieve the data to test the actual performance, the questionnaire form was designed to include certain questions that each questions group is specialized in answering a certain relation meaning.The assumptions have been tested and results have been extracted by using the ready statistical programs (SPSS). The study achieved a number of conclusions and recommendations such as the fact that the System did not reach the high performance stage. And the study submitted a number of future proposals which should be considered

الموجود المعرفي وتاثيره في قيمة المنظمة : بحث تحليلي في بعض شركات القطاع الصناعي == Knowledge Asset And Their Impact On The Organization Value Analytical Research At A Number of The Industrial Sector Companies

اسم المؤلف: علياء جاسم محمد

اسم المشرف: اياد طاهر محمد الجبوري

الموضوع العام: الادارة والاقتصاد

السنة: 2016

الموضوع الدقيق: ادارة عامة

الدرجة: دكتوراه

الجامعة: جامعة بغداد

اللغة: العربية

مكان الجامعة: بغداد

الصفحات الاولى:

المستخلص: هدف الدراسة تناول العلاقة بين متغيرين حيويين هما الموجودات المعرفية وقيمة المنظمة، الموجودات المعرفية تمحورت متغيراتها في ضوء تصنيفها في الادبيات الادارية وعليه تم تبني المقاييس التي استخدمت لقياس قيمة الموجود المعرفي المالية والقيمة المضافة التي تخلقهراؤ | The Objective of the study dealt with the relationship between two vital variables are knowledge assets and the value of the organization, variables of knowledge assets centered in the light of the classification in the administrative literature and it has been the adoption of standards that have been used to measure the financial value of knowledge assets and the added value created by the tangible and intangible capital, either Organization value were focusing in the book value and market value to them, Have been identified the problem of the study in a number of questions about the monetary value that the knowledge assets contributes to in the realization to the organization and the added value created by the knowledge assets when investing in a single unit of human capital as a critical factor in the creation of value, and the extent to which the value of Tobin (q) to assess organization changes in cognitive assets in front of competitors, The study had sought through the analysis of a set of relations between the variables of the study to see the effect in the companies researched, which tested a sample of the mixed and private industrial companies listed on the stock market, which accounted for relations (27%) of the sample society, as covered by the extended length of time between the years (2009 - 2013) in the extraction intangible values of the indicators is the use of cognitive measures of cognitive (VIC, VAIC, Tobin q), which has been piloted by the major international organizations, either to extract the value of the organization has its own financial equations used, As well as the statistical description using the arithmetic mean and standard deviation, Study was based on the major hypotheses according to the measurements used, and relations impact between the scales of cognitive organization and value has branched ones hypotheses subset study found a set of results of which there was no effect relationships significantly on some measures tested and proving the validity of hypotheses, as it appeared low impact of knowledge assets on the value of the surveyed companies, and departments that industrial companies are still not able to assess intangible assets in the balance sheet and may be one of the reasons is the lower yields earned on assets, so it was rejected hypotheses and acceptance of alternative hypothesesBased on research and analysis of the content of the measures used and identify weaknesses that characterized the researched companies results, prepared a set of recommendations, the most important : the success of the quantitative measures of the existing knowledge depends on the structure of an accounting contemporary works on intellectual capital measure in his reports and that is what noticed his success at the application level in developed countries, making it the ideal tool for measuring, and attention to the human element through training and systems of compensation programs, which are not limited to salaries and wages, but everything that stimulates skills on the sense of belonging and loyalty to the work place and creativity in the task, and the use of external consultation through cooperation with universities and advisory offices in the advancement of the industry, which is a vital sector and source of income national of the country.

دور العلاقات العامة في تعزيز جودة الخدمة الحكومية : بحث ميداني في شركة الخطوط الجوية العراقية == The Role of Public Relations In Enhancing The Quality of Governmental Service A Field Study In The Iraqi Airways

اسم المؤلف: علي عدنان حسن

اسم المشرف: سهير عادل الجادر

الموضوع العام: الادارة والاقتصاد

السنة: 2016

الموضوع الدقيق: ادارة عامة

الدرجة: ماجستير

الجامعة: جامعة بغداد

اللغة: العربية

مكان الجامعة: بغداد

الصفحات الاولى:

المستخلص: The research has strived to realize a collection of objectives, most important of them : - showing and detection the role played by the public relations in enhancing the service quality, where the sample was chosen of customers dealing with Iraqi airlines amounted (253). The research has discussed the public relations as dependent variable of its branch dimensions( confidence ,commitment, control and satisfaction ) and the governmental service quality as independent variable of its branch dimensions( response, dependency, emphasis, tangibility and sympathy), and the research problem has represented by weakness of service quality presented to the customers dealing with company, which is observed via field co - existence of the researcher, where he observe that the quality presented in the company services, are inappropriate with the customers' expectations level, also there is weakness of attention and recognition by the company for the concept of public relations in abroad way for its importance for the service organizations looking forward to expansion of its activities , and the importance of the research sustained not from its intellectual frame, but extended to its applicable aspects in presented practical contribution concerned the way of finding the public relations in a form that enhance and support its service quality , and realizing these objectives, the researcher has depended on the analytical descriptive method, and he uses the questionnaire, personal interviews, field co - existence in the practice aspect of the research, also researches and studies related with the research subject in theoretical aspect with depending on (SPSS) to test and analyzing hypotheses of the relation and the impact among the research variables, and the most important statistic tools used in the analyzing are : the mean, standard deviation, the coefficient variation and the simple linear liaison coefficient(spearman) to test the validly of liaison hypotheses and the simple linear regression to test the validly of effect, and the research to a collection of conclusions, most important the research implied the decrease of the company service quality level via which what are shown the tangible level , sympathy and safety, response, and reliability, and the researcher terminated the research with a collection of recommendation most important of them formulating strategy directing the company operations to focus on the customer means offering services according to the expectations and desires of the customers via performing questionnaire concerned the extent to which the company offering.

عوامل التمكين الاداري وتاثيرها في اداء المنظمات : بحث تحليلي لاراء عينة من الضباط العاملين في مديرية المرور العامة == Empowerment Managerial Factors And Its Impact On Performance of The Organizations A Analytic Research At The General Directorate of Traffic

اسم المؤلف: علاء الدين برع جواد العامري

اسم المشرف: ايثار عبد الهادي ال فيحان المعموري

الموضوع العام: الادارة والاقتصاد

السنة: 2014

الموضوع الدقيق: ادارة عامة

الدرجة: ماجستير

الجامعة: جامعة بغداد

اللغة: العربية

مكان الجامعة: بغداد

الصفحات الاولى:

المستخلص: تضمن البحث التمكين الاداري كمتغير مستقل بابعاده الفرعية ( التدريب والتطوير , الحوافز ,المشاركة بالمعلومات, الثقة, التفويض) واداء المنظمة الخدمية كمتغير تابع بابعاده الفرعية تحسين كفاءة العمل , بناء المقدرات الجوهرية , التركيز على المستفيد من الخدمة , زياد | The research study about the empowerment as an independent variable, in which details include (training and improvement, incentives, information sharing, trust, and delegation), has also focused on the performance of the service organization as a dependent variable in all dimensions which include (improve work efficiency, building the core competencies, focus on the beneficiary of the service, increasing the feeling of satisfaction of the employees, and the organizational support commitment). The research has been based on the opinions of a chosen sample of 75 service officers of the Ministry of Interior who work at the General Directorate of Traffic. The research problem has been identified by the researcher through the field of commensalism with service officers at this directorate. The researcher found that the weak points in the performance of the General Directorate of Traffic came from the lack of knowledge of the empowerment and its relation to the directorate performance at the directorate administration. The research has tried to pursue the following goals : describe the dimensions of administration empowerment and the performance of the service organization as well as the contribution of the empowerment factors in the improvement of the service organization performance, and test the correlation between them in the directorate. The research has used the Descriptive Analytical Approach in order to achieve the goals above. In the practical part of the research survey, interviews and field commensalism has been conducted by the researcher while in the theoretical part previous studies and researches has been used as well as the Statistical Package for the Social Science program (SPSS) to test the correlation between the different research variables. The research found out from the test and analysis of the assumptions on which the study is based, show that The General Directorate of Traffic performance could improve significantly if it follows the recommendation that is suggested in this research.

تاثير ابعاد نوعية حياة العمل في الاغتراب التنظيمي : بحث ميداني لعينة من كليات جامعة الانبار == The Effect of The Dimensions of The Quality of Working Life In The Organizational Alienation Search Field For A Sample of Colleges of The University of Anbar

اسم المؤلف: علا باسم هاشم

اسم المشرف: سهير عادل الجادر

الموضوع العام: الادارة والاقتصاد

السنة: 2016

الموضوع الدقيق: ادارة عامة

الدرجة: ماجستير

الجامعة: جامعة بغداد

اللغة: العربية

مكان الجامعة: بغداد

الصفحات الاولى:

المستخلص: يهدف البحث الى معرفة وقياس تاثير نوعية حياة العمل في الاغتراب التنظيمي لدى عينة من تدريسي جامعة الانبار في مركز بغداد. اذ تشكل نوعية حياة العمل احد المصادر الرئيسية لتمكين المنظمات من التميز في ظل البيئة المضطربة، كما يعد الاغتراب التنظيمي احد الظواهر الت | The goal of this research is to know the quality of working life and its impact on the level of the organizational sense of alienation among a sample of teaching Anbar University in the center of Baghdad. Find and seek to achieve a number of cognitive and practical goals.Where the quality of work life constitutes one of the main sources to enable organizations of excellence in light of the volatile environment, as is one of alienation regulatory organizations avoid the phenomena that occur because of their negative effects on performance and thus achieve their goals. The most research problem in question the existence of the main deficiencies in the application of the concepts of organizational alienation and attention to the quality of work life and their role in the omission of the surveyed University To clarify the relationship between research key variables was drafted mainly by two assumptions branched (10) subset.Tool resolution has been adopted in data and information relating to research collection, it has been prepared based to a number of standards ready to use the runway (Likret) Quintet, was subjected to a test validity and reliability.And distributed to a sample of (75) teaching in Anbar, Baghdad University Center and data analysis research used statistical program Ready (SPSS) and program (EXCELL) One of the most used statistical tools in the analysis are : the percentage of recurrence, and the arithmetic mean and standard deviation, and coefficient of variation, and the coefficient Pearson correlation and simple linear regression.The study produced a number of conclusions Perhaps the most prominent of a correlation relationship between the dimensions of the quality of work life and organizational alienation, as it emerged that there are significant effect between the dimensions of the quality of work life and organizational alienation.And no statistically significant differences between the responses of the respondents about the impact of Aavadnoaah working life in the organizational alienation attributable personal and functional variables (gender, age, educational qualification, marital status, years of career service).In the framework of the discussion of research results made a number of recommendations including : 1 - The need to pay greater attention to improving the quality of working life and regarded as the key to creating the right conditions for the University surveyed.2 - . Application improve the quality of working life and make it the reality of working with organizations that suffer from low level of work programs.3 - comprehensive studies to identify the problems of the displaced universities and try to find appropriate solutions

تقييم نشاط العلاقات العامة في المجالس المحلية : دراسة ميدانية في مجلس محافظة بغداد == Assess The Activity of Public Relations In Local Councils A Field Study In The Baghdad Provincial Council

اسم المؤلف: عذراء كامل ولي

اسم المشرف: علي حسون فندي الطائي

الموضوع العام: الادارة والاقتصاد

السنة: 2016

الموضوع الدقيق: ادارة محلية

الدرجة: دبلوم عالي

الجامعة: جامعة بغداد

اللغة: العربية

مكان الجامعة: بغداد

الصفحات الاولى:

المستخلص: عرضت هذه الدراسة (( تقييم نشاط العلاقات العامة في المجالس المحلية )) وظيفة حيوية وظاهرة ادارية معاصرة وهي العلاقات العامة، والتي لها دور كبير في تحسين الخدمات المقدمة للجمهور المحلي، واعتمدت على المنهج الاستطلاعي والبيانات المالية في مجلس محافظة بغداد و| Offered this study ((assess the activity of public relations in local councils)) function vital administrative and the phenomenon of contemporary, a public relations, which have a significant role in improving the services provided to local audiences, and adopted the curriculum exploratory financial statements in the Baghdad provincial council and the most important administrative decisions in the field of activity public relations for the years 2012, 2013.2014, because of the importance in creating an atmosphere of communication between senior management and internal audience (employees) and external (the beneficiaries of its services within the geographical area), where there are weak and limited in public relations activities in the local councils and Activity public relations at the Baghdad Provincial Council as a study environment need to be evaluated and audited because of the importance in creating an atmosphere of communication and contact between the administration and the public, and derive the importance of research through the role played by the local councils in Iraq in general and Baghdad Provincial Council, in particular, because of its of the life of the community impact in addition to the importance of the study by providing scientific breakthrough for senior management in Baghdad Provincial Council, the problems of the management of public relations and the prospects for development.The research has come to a set of recommendations including : 1. There are no specialized department takes on the responsibility for the basic functions of public relations and the preparation of plans and its impact negatively on the ongoing efforts of the Council in this area.2. There are no pre - action plans prepared by the Division of Public Relations take upon themselves the responsibility to identify aspects of the work towards achieving the objectives of this vital and important activity in the Baghdad Provincial Council in the light of available resources.3. financial allocations granted to the public relations work in the Council's budget distributed is not commensurate with what the Council of the vital role of multiple activities, one of the difficulties facing the work of the Committee on Relations and Media in the Council.Was reached a set of recommendations including the establishment of the Department of Public Relations Specialist actively takes upon himself all the administrative, scientific and information functions and the allocation of the necessary funds consists of people covering all public relations activities have been integrated organizational structure proposal to him

اسم المؤلف: سجى عبد الجبار ابراهيم الشمري

اسم المشرف: جاسم محمد الذهبي

الموضوع العام: الادارة والاقتصاد

السنة: 2006

الموضوع الدقيق: ادارة عامة

الدرجة: ماجستير

الجامعة: جامعة بغداد

اللغة: العربية

مكان الجامعة: بغداد

الصفحات الاولى:

دور الموازنات التخطيطية الاستثمارية في تقويم اداء الادارة المحلية : بحث تطبيقي في الادارة المحلية لمحافظة واسط == The Role of The Planning Budget In Evaluating The Performance of The Local Administration

اسم المؤلف: سارة جبار عبدعلي

اسم المشرف: عباس حميد يحيى التميمي

الموضوع العام: الادارة والاقتصاد

السنة: 2016

الموضوع الدقيق: ادارة محلية

الدرجة: دبلوم عالي

الجامعة: جامعة بغداد

اللغة: العربية

مكان الجامعة: بغداد

الصفحات الاولى:

اسم المؤلف: رافد عبد الواحد مهاوي السوداني

اسم المشرف: فاضل حمد سلمان القيسي

الموضوع العام: الادارة والاقتصاد

السنة: 2016

الموضوع الدقيق: ادارة عامة

الدرجة: ماجستير

الجامعة: جامعة بغداد

اللغة: العربية

مكان الجامعة: بغداد

الصفحات الاولى:

المستخلص: تمثل ممارسات ادارة الموارد البشرية وفاعلية ادارة الازمات التنظيمية مجالين معرفيين كانا ومزاالا محور العديد من الدراسات , لكن الجمع بينهما ودراسة العلاقة التي تربطهما والدور الذي تسهم به ممارسات ادارة الموارد البشرية في فاعلية ادارة الازمات التنظيمية يمثل | The practices of human resources management represented along with the effectiveness of orgnaise crisis management two well - known field in many of studies. But to put them together and study the relationship between them and their role in the practices of human resources in the management of orgnaise crisis represent a first of a kind study in my readings in the field of (MOI) Iraqi ministry of interior. The current research's main issue is answering the question (aware is MOI of the importance of the practices of human resources management and their short comings in crisis management. As an independent variable by its proportion ( selection - training - performance - evaluation - motivation) In order to achieve effectiveness of orgnaise crisis management as an Dependent variable by its three dimensions ( quick response - communication and information flow - mobilization of resources) using for that the descriptive - analytical research proceeded by the academic research. As for the purpose of this research was to identify the influence and the relation of these practices in the effectiveness of orgnaise crisis management in (MOI) This research was implemented on a specimen of managers assistant manager - nead of, departments - division directors working in the general directorate of human resources in total of (765) individual,(115) were selected a sample as ration of 15% of the population. The data were collected by questionnaire ,field visit , personal interviews and some official document s as well as many of tools for the handling data suchas ( distribution recurring ,weighted mean - spearman) to measure the kind and the degree of relationship between the variables, and the simple regression coefficient to measure the effect of several variables in one variable and reliability coefficient for the questionnaire. They study to a group of conclusions on top of them ( the statistical results showed a relationship between human resources practices and the effectiveness of regulatory crisis management in(MOI), and the study's main recommendation was ( the engaging of the manager of human resources with the higher management and execution of ministry strategy, to create a work groups whose main duty is to diagnosis crisis before it occurs , and to report the scan results done every month to the higher management,.