تقييم نشاط العلاقات العامة في المجالس المحلية : دراسة ميدانية في مجلس محافظة بغداد == Assess The Activity of Public Relations In Local Councils A Field Study In The Baghdad Provincial Council
Author name:
عذراء كامل ولي
Supervisor name:
علي حسون فندي الطائي
General topic:
Administration and Economics
Specific topic:
Local Administration
Degree:
Higher Diploma
University:
University of Baghdad - Faculty Of Administration And Economics
Language:
Arabic
University location:
Baghdad
First pages:
07T3849 - p.pdf
Abstract:
عرضت هذه الدراسة (( تقييم نشاط العلاقات العامة في المجالس المحلية )) وظيفة حيوية وظاهرة ادارية معاصرة وهي العلاقات العامة، والتي لها دور كبير في تحسين الخدمات المقدمة للجمهور المحلي، واعتمدت على المنهج الاستطلاعي والبيانات المالية في مجلس محافظة بغداد و| Offered this study ((assess the activity of public relations in local councils)) function vital administrative and the phenomenon of contemporary, a public relations, which have a significant role in improving the services provided to local audiences, and adopted the curriculum exploratory financial statements in the Baghdad provincial council and the most important administrative decisions in the field of activity public relations for the years 2012, 2013.2014, because of the importance in creating an atmosphere of communication between senior management and internal audience (employees) and external (the beneficiaries of its services within the geographical area), where there are weak and limited in public relations activities in the local councils and Activity public relations at the Baghdad Provincial Council as a study environment need to be evaluated and audited because of the importance in creating an atmosphere of communication and contact between the administration and the public, and derive the importance of research through the role played by the local councils in Iraq in general and Baghdad Provincial Council, in particular, because of its of the life of the community impact in addition to the importance of the study by providing scientific breakthrough for senior management in Baghdad Provincial Council, the problems of the management of public relations and the prospects for development.The research has come to a set of recommendations including : 1. There are no specialized department takes on the responsibility for the basic functions of public relations and the preparation of plans and its impact negatively on the ongoing efforts of the Council in this area.2. There are no pre - action plans prepared by the Division of Public Relations take upon themselves the responsibility to identify aspects of the work towards achieving the objectives of this vital and important activity in the Baghdad Provincial Council in the light of available resources.3. financial allocations granted to the public relations work in the Council's budget distributed is not commensurate with what the Council of the vital role of multiple activities, one of the difficulties facing the work of the Committee on Relations and Media in the Council.Was reached a set of recommendations including the establishment of the Department of Public Relations Specialist actively takes upon himself all the administrative, scientific and information functions and the allocation of the necessary funds consists of people covering all public relations activities have been integrated organizational structure proposal to him
