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القيادة الريادية والاستراتيجيات التنافسية وتاثيرهما في تحقيق المسؤولية الاجتماعية في صناعة الفنادق : دراسة ميدانية في فنادق الدرجة الممتازة لمدينة بغداد Entrepreneurial Leadership And Competitive Strategies And Their Effect on Achieving The Social Responsibility In Manufacturing Hotels (Field Study In Baghdad Excellent Degree Hotels

اسم المؤلف: حسين مظلوم عباس السلماوي
اسم المشرف: صباح محمد موسى
الموضوع العام: العلوم السياحية
السنة: 2015
الموضوع الدقيق: السياحة والفندقة
الدرجة: دكتوراه
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:
المستخلص: هدفت هذه الدراسة الى التعرف على مستوى القيادات الادارية في فنادق الدرجة الممتازة لمدينة بغداد. ومدى اقترابها من مفهوم القيادة الريادية وتطبيقها للاستراتيجيات التنافسية وتاثير ذلك في تحقيق المسؤولية الاجتماعية في صناعة الفنادق العراقية.وقد انطلقت هذه الد | This study aimed to know level of administrative leaderships in Baghdad excellent degrees hotels and its close range from concept of entrepreneurial leadership and also their application for the competitive strategic and its effect on achieving the social

تخطيط وتنمية الخدمات والفعاليات الترفيهية ضمن النمط الخطي لساحل نهر دجلة واثره في نمو الطلب الترفيهي : منطقة الدراسة كورنيش ابي نواس The Planning And Development of Services And Recreational Activities Within The Linear Pattern of The Tigris River Coast And Its Impact on The Recreational Emand Study Area - Abi Nawas Cornish

اسم المؤلف: عماد حسين سعود
اسم المشرف: خليل ابراهيم احمد المشهداني
الموضوع العام: العلوم السياحية
السنة: 2012
الموضوع الدقيق: السياحة والفندقة
الدرجة: ماجستير
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:
المستخلص: The Planning of recreational and touristic services is regarded as a necessary and important needs that help to manifest both the urban and ancient characteristics of cities. The city that possess the elements of recreational and touristic attractions (na

الرؤية الاستراثيجية والذكاء التنافسي واثرهما في ادارة علاقات الضيف : دراسة ميدانية في فنادق الدرجة الممتازة Strategic Vision And Competitive Intelligence And Their Impact In Guest Relationship Management : Study In Delux Iraqi Hotels

اسم المؤلف: احمد مجيد حميد
اسم المشرف: عادل هادي حسين البغدادي
الموضوع العام: العلوم السياحية
السنة: 2013
الموضوع الدقيق: السياحة والفندقة
الدرجة: دكتوراه
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:
المستخلص: The current study aims at clarifying to what extent it is possible to apply the techniques of strategic vision and competitive intelligence and guest relationship management and its importance for Iraqi tourism organizations. Besides it tries to attract

تنمية مقومات الجذب السياحي باستخدام نظم المعلومات الجغرافية : دراسة تطبيقية في بعض مناطق اهوار العراق للمدة من 2003 - 2013 The Development of Touist Attraction By Using Gis - An Applied Study In Some Areas of The Iraqi Marshlands For Period of 2003 - 2013

اسم المؤلف: زينب صادق مصطفى
اسم المشرف: حامد سعد نور الشمرتي
الموضوع العام: العلوم السياحية
السنة: 2015
الموضوع الدقيق: السياحة والفندقة
الدرجة: دكتوراه
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:
المستخلص: تعد نظم المعلومات الجغرافية وسيلة تعتمد اساسا" على استخدام الحاسب الالى فى تجميع ومعالجة وعرض وتحليل البيانات المرتبطة بمواقع جغرافية لاستنتاج معلومات ذات اهمية كبيرة فى اتخاذ قرارات مناسبة لقد تطورت الحاجة الى نظم المعلومات الجغرافية فى المجالات والتخصص | GIS is a way that fundamentally depends on the use of computers in the collection, processing, display and analysis of data related to geographical locations to infer information of great importance in making decisions. The GIS techniques include normal

ادارة التنوع والانفتاح التسويقي السياحي واثرهما في المرونة التنظيمية : دراسة ميدانية بالمنظمات الفندقية Management of Tourist Diversity And Marketing Openness And Their Impact on Organizational Flexibility

اسم المؤلف: لؤي لطيف بطرس شكر
اسم المشرف: فلاح تايه ذياب النعيمي
الموضوع العام: العلوم السياحية
السنة: 2013
الموضوع الدقيق: السياحة والفندقة
الدرجة: دكتوراه
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:
المستخلص: تناولت الدراسات والبحوث مواضيع متعددة للتنوع الثقافي والبيولوجي، ولكنها لم تتطرق عن ادارة التنوع للمنظمات الانتاجية وبالاخص الفندقية منها والتي تعتبر قطاعا مهما وبارزا من القطاعات الاخرى، فهي تضم المورد البشري المتنوع ثقافيا وعرقيا...الخ، وان | The studies and researches covered many subjects of the cultural and biological diversity, but they never dealt with management of diversity of productive organizations, the hotel ones in particular which are considered an important and distinctive sector

الذكاء الاجتماعي واستراتيجية ادارة العلاقات العامة واثرهما في ولاء الضيف : دراسة تطبيقية في فنادق القطاع المختلط في بغداد The Impact of Social Intelligence And Public Relation Management Strategy on Guest Loyalty Applied : Study In Mixed Sector Hotels In Baghdad

اسم المؤلف: محمد فاضل عباس النعيمي
اسم المشرف: دينا حامد جمال
الموضوع العام: العلوم السياحية
السنة: 2015
الموضوع الدقيق: السياحة والفندقة
الدرجة: دكتوراه
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:
المستخلص: تتحكم بعلاقة الضيف في الفندق منظومة من العوامل تمارس دور مباشر او غير مباشر في الحد من تلك العلاقة وتقويض ولائه لخدمات الفندق او تطوير تلك العلاقة وتنميتها بما يحقق حالة المودة والولاء لخدمات الفندق, فالوصول لنهاية سلم تلك العلاقة وجعل الضيف في اعلى درجا | The relationship between the guest and the hotel is governed by many factors that play a direct and indirect role to limit and demolish his loyalty to the hotel services or develop this relationship to achieve a sort of cordiality and loyalty to the hote

اثر قيم القيادات العليا في التكيف التنظيمي : دراسة تطبيقية على المنظمات السياحية The Impact of Values Senior Leaderships In Organizational Adaptation Applied : Study on The Organizational Tourism

اسم المؤلف: مراتب حسين الطائي
اسم المشرف: فلاح تايه ذياب النعيمي
الموضوع العام: العلوم السياحية
السنة: 2012
الموضوع الدقيق: السياحة والفندقة
الدرجة: ماجستير
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:
المستخلص: تمثل القيم ركنا اساسيا في ثقافة المنظمات السياحية والفندقية، ومع ما يحمله قادتها من قيم فانها تظهر من خلال قراراتهم بايجاد الحلول ازاء المتغيرات البيئية التي تواجهها والتي تؤثر في مكوناتها ونشاطها، ولابقائها في حاله التكيف الفعال معها. فالقيم تساعد على ت | The values represent the cornerstone of the culture of tourism organizations and hotel and with how it led from the values they show through heir decisions on finding solutions about the environmental variables they face and that affect the components and

تنويع الانماط السياحية وتاثيرها على مستقبل الطلب السياحي - محافظة كربلاء حالة دراسية The Variation of Tourist, Patterns And Its " Effect on The Future of Tour Demand : Karbala Governorate : As Case Study

اسم المؤلف: غنية ضياء مشفي الموسوي
اسم المشرف: الهام خضير عباس شبر
الموضوع العام: العلوم السياحية
السنة: 2013
الموضوع الدقيق: السياحة والفندقة
الدرجة: ماجستير
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:
المستخلص: K arballa'a Govemorate Possesses Many Religious Places And Natural Enter Tairg Historical Touristic Places Though Attentian Is Paid To The Fermer Plases Omly. And Neglecting The Other, A Matter That Causes A Waste The Use Of Economical Resources And Pec

الحوكمة مسار لتطوير القطاع السياحي العراقي في ظل التنمية البيئية المستدامة : دراسة تطبيقية في وزارة السياحة والاثار Governance : A Way To Developing Araqi Tourist Sector In The Light of Sustainable Environmental Development (An Imperical Study At Ministry of Tourism& Archaeology

اسم المؤلف: محسن مهدي رباط محمد الكناني
اسم المشرف: عبد اللطيف شهاب زكري
الموضوع العام: العلوم السياحية
السنة: 2015
الموضوع الدقيق: السياحة والفندقة
الدرجة: ماجستير
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:
المستخلص: Tourism is an economic activity that is characterized by its widespread and different types. It contributes in achieving the economic and social development of the countries that give it much care. It has many features among which are flexibility and sens

تنمية وتطوير الخدمات الترويحية في المتنزهات العامة واثرها في نمو الطلب الترويحي لسكان مدينة بغداد : منطقة الدراسة متنزه الزوراء Thepromotion And Development of Recreational Services In The Public Parks And Their Impact on The Recreational Demand of Baghdad Population

اسم المؤلف: عبد الكاظم منصور عطوان منصور
اسم المشرف: خليل ابراهيم احمد المشهداني
الموضوع العام: العلوم السياحية
السنة: 2012
الموضوع الدقيق: السياحة والفندقة
الدرجة: ماجستير
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:
المستخلص: ازدادت اهمية دراسة حال المتنزهات العامة في المدن لاهميتها في حياة سكان المدن للتخفيف من شروط الحياة الصعبة كما انها تدعم الجانب النفسي والروحي والابداعي للافراد فضلا عن فائدتها البيئية في الموازنة بين مكونات المدينة وحمايتها من الملوثات والمسحة الجمالية ل | The importance of studying the condition reality of the public parks in cities increased as a result of their importance in the life of city population through the attenuation of the difficult life conditions and they also support the individuals' psychol

دور المتاحف العراقية في تنمية السياحة الثقافية : دراسة تطبيقية في المتحف البغدادي The Role of The Iraqi Museums In Developing The Tourist Culture : (An Applied Study In Al - Baghdadi Museum)

اسم المؤلف: شيماء حميد رشيد كاظم
اسم المشرف: دينا حامد جمال
الموضوع العام: العلوم السياحية
السنة: 2015
الموضوع الدقيق: السياحة والفندقة
الدرجة: ماجستير
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:
المستخلص: يعد المتحف مؤسسة من وظائفها الاساسية جمع الوثائق المادية والمحافظة عليها وصيانتها سواء كانت وثائق تاريخية او حرف وفنون وعلوم، ومن اولى مهامه الحفاظ على التراث الوطني والانساني وايصاله الى الاجيال الحاضرة والمستقبلية وقد تطورت المتاحف مقارنة مع شكلها ال | The museum is considered as an institution the main function of which are collecting materialistic documents, protecting and maintaining these documents whether They are historical documents, crafts, arts, or sciences. The first of its objectives is keepi

السياحة العربية البينية واهميتها في تنشيط الحركة السياحية في العراق : دراسة تحليلية مستقبلية Intra_ Arab Tourism And Its Significance To Activate The Tourism Movement In Iraq (Future And Analytic Study)

اسم المؤلف: محمد محسن ابراهيم العبيدي
اسم المشرف: الهام خضير عباس شبر
الموضوع العام: العلوم السياحية
السنة: 2015
الموضوع الدقيق: السياحة والفندقة
الدرجة: ماجستير
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:
المستخلص: ان السياحة تحتل في عالمنا المعاصر مكانا بارزا في العديد من استراتيجيات التنمية المستدامة للبلدان النامية، باعتبارها نشاطا اقتصاديا ذا اثار ايجابية اقتصادية واجتماعية وثقافية, وتشكل السياحة احد الركائز الاساسية في الاقتصاد العالمي نظرا لمساهمتها الكبي | In our contemporary world, the tourism has ranked a prominent position in many of developing countries ' investments' strategies for being considered as an economic activity having cultural, social and economic positive effects. The tourism is regarded as

اثر العلاقة المتبادلة بين السياحة والبنى التحتية مع التطبيق على العراق The Interrelationship Between Tourism And Infrastructure With Application on Iraq

اسم المؤلف: اصيل جميل ساجت
اسم المشرف: اسماعيل محمد علي الدباغ
الموضوع العام: العلوم السياحية
السنة: 2015
الموضوع الدقيق: السياحة والفندقة
الدرجة: ماجستير
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:
المستخلص: ان لدراسة العلاقة بين النشاط السياحي وخدمات البنى التحتية من الاهمية التي لم تاخذ الحيز المطلوب في معظم الدراسات والبحوث المطروحة وسوف يسلط الضوء بوضع دراسة شاملة حول اثر العلاقة والتاثير المتبادل بين النشاط السياحي وخدمات البنى التحتية, حيث تكون السياحة | The research dealt with a very important subject, which is the relationship and mutual influence between tourism and infrastructure services. Once time tourism can be a factor in causing the development of infrastructure services, and once infrastructure

اثر الصدمة النقدية في سوق الاوراق المالية : دراسة تطبيقية في العراق والاردن للمدة (2009 - 2015) The Impact of Monetary Shock In The Stock Market Practical Study In Iraq And Jordan For The Period (2009 - 2015)

اسم المؤلف: علي اياد حسن علي الربيعي
اسم المشرف: حسين ديكان درويش الدليمي
الموضوع العام: الادارة والاقتصاد
السنة: 2017
الموضوع الدقيق: العلوم المالية والمصرفية
الدرجة: ماجستير
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:
المستخلص: تعد الاسواق المالية العراقية من الاسواق الناشئة التي يكاد ان يكون تاثيرها معدوما في النشاط الاقتصادي قياسا بالاسواق المالية التي في المنطقة, بسبب ضعف الجهاز المصرفي وكذلك السياسات النقدية الداعمة لحركة السوق , فالاقتصاد العراقي اقتصاد ريعي ليس له القدرة ا | Consider the Iraqi financial market of emerging markets, which is almost to be its impact non - existent on the relative financial markets that the region's economic activity because of the weakness of the banking system as well as monetary policies in support of the movement of the market, indicators the economy of Iraqi economy is Rentier one not have sufficient capacity to withstand the shocks so that when the monetary shock occurred soon It shows the impact in all economic sectors and from here, the study tried to find the extent of the shock effect of the money supply (M1) and its impact on the stock market for the period (2009 - 2015) quarterly data, Proceeding from the premise that the monetary shock has a strong and effective impact on the stock market in the long term.The study contained the three chapters The first chapter discusses the theoretical framework for monetary policy and monetary shock in the first part, while taking second chapters deals with the reality of monetary policy and the stock market in Iraq and Jordan , moreover the third chapter consists of the applied section (the econometrics) of the study.The research concluded that the monetary shock has an effective role of the market stock in the long run in Iraq , while that effect is weakness it the Jordan economy. Finally , the research recommends to plan the monetary policy in Iraq same as the role of its impact in the Jordanian economy.

اثر الاقتصاد المعرفي على مؤشرات التنمية في الاقتصاد العراقي للمدة (2015 - 2003) The Impact of Knowledge Economy On The Indices of Development In Iraqi Economy For The Period (2003 - 2015)

اسم المؤلف: بيداء محمد ضياء جعفر الخفاجي
اسم المشرف: احمد خليل الحسيني
الموضوع العام: الادارة والاقتصاد
السنة: 2017
الموضوع الدقيق: العلوم المالية والمصرفية
الدرجة: ماجستير
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:
المستخلص: يعد مفهوم الاقتصاد المعرفي من المفاهيم الحديثة في الادبيات الاقتصادية العراقية , وقد ازدادت الدراسات حول هذا الموضوع في المدة الاخيرة وذلك ادراكا لاهميته في تنمية قطاعات الاقتصاد العراقي بشكل عام.لذلك فان الهدف من هذه الدراسة هو التعرف على ماهية الاقتصاد | The knowledge economy is a new concept in the economy of Iraq, and the studies on this subject have increased in the recent period due to its importance in developing the Iraqi economy in general. Therefore , the aim of this study is to identify what knowledge economy is as an orientation in the Iraqi economy , and also to study the possibilities and ways to adapt the knowledge economy and its output indicators in order to serve development programs.To reach to the aims of the study, the research is divided into three chapters. Chapter One deals with the basic concepts that and related to the subject of knowledge economy and also review the historical framework of this concept. Also , identify its features and traits. The research also studies the basic concepts of development , as well as the fields of development and its objectives. Is also studied the relationship between knowledge economy and development.The second chapter deal with the reality of the knowledge economy indicators for selected countries , including the reality of the Iraqi economy for the period (2003 (2015 - The most important characteristics. It also studies some sectors of the Iraqi economy, and the indices of knowledge economy, in Iraq particularly , and some banking economic indicators in Iraq and assesses the knowledge economy indicators in selected countries , including : Iraq , Egypt , and United Arab Emirates. Fur thermion , The chapter studies the experience of Egypt and the United Arab Emirates of the concept of the knowledge economy and to compare them with the experience of Iraq. In the third chapter, the relationship between the knowledge economy and indicators of development of the Iraqi economy is measured for the period (2003 - 2015) The date is analysed statistically. They are (health, education , agriculture , GDP, oil and research technology and development ), which is obtained from the annual bulletin of the Central Bank of Iraq for the years between (2003 2015).The results were obtained by using ( Eviews 7.1 ) showing that some of the variables agree with while other do not logic of economic theory.The main conclusion is that knowledge economy can be speed up to achieve the development that will enable Iraq and the Arab countries through the growth and sustainability and also raise the level of welfare in the community in the long term by improving the practices , staffing , employment , raise production capacity and fairness of income and wealth, which substantially affect , the economic growth and in the allocation of resources to gain knowledge of the distribution.The study recommended paying attention to system knowledge - based economy through creating a ground and activate it in all operating establishments in Iraq (private and public sectors ) also to create an environment that allows the flow of knowledge and investment in information and communication technology and also to encourage the business activities so as to help the development and training.

تاثير المزيج الترويجي في خصائص الخدمة الصحية : دراسة تحليلية لاراء عينة من المديرين في المستشفيات الحكومية في محافظة بابل The Impact of Promotional Activity In The Provision of Health Service An Analytical Study of The Views of A Sample of Government Health Sector In Babylon

اسم المؤلف: بحار سعد عباس علي
اسم المشرف: ثامر هادي الجنابي
الموضوع العام: الادارة والاقتصاد
السنة: 2016
الموضوع الدقيق: ادارة صناعية
الدرجة: ماجستير
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:
المستخلص: تتلخص هذه الدراسة بتحديد تاثير المزيج الترويجي في خصائص الخدمة الصحية من خلال تطبيقها على مدراء المستشفيات الحكومية في محافظة بابل. فهي تروم تحقيق الاهداف الاتية : 1 - وضع اطار نظري يوضح متغيرات الدراسة المتمثلة بعناصر المزيج الترويجي.2 - وضع اطار نظري ي | This study sought to determine the impact of promotional activity in the provision of health service, by applying it to a sample of public hospitals managers in the province of Babylon. This study seeks to achieve the following objectives : 1 - knowledge of the relationship and influence between the dimensions of promotional activity and health service in the study sample.2 - Identify the fundamentals of promotional activity and the provision of health service.3 - stand over the application of promotional activity in the health organizations (study sample).For the purpose of achieving the objectives of the study were planned Hypothetically specify the nature of the relationship between the independent variable dimensions and proportions based variable mode, and for the disclosure of the nature of this relationship has been formulated several hypotheses were tested using the means of advanced statistical, and the application of statistical program For windows - spss - 18, used the coefficient simple to measure the correlation between variables and test the link (z) to know the moral of this relationship, and test (F) to determine the moral regression equation, it was also used (R2) to explain the amount of the impact of the independent variable on the dependent variable. Morgan was chosen Teaching Hospital and the Hospital of Hilla, educational and hospital childbirth and children as a sample for the study.1 - no correlation between each variable of promotional activity variables with the health service variable dimensions and proportions varying relationship.2 - There is a significant effect relationship moral promo activity in the health service..The study concluded with a number of recommendations, including : - 3 - The need for the study sample public hospitals to activate the advertising activity of health services provided by it and contribute to the counseling and health education through the adoption of the traditional means of announcement posters, playlists and radio and television programs in addition to the adoption of modern methods as a network Internet and e - mail.4 - The study sample public hospitals have to pay great attention to the means of sales promotion commensurate with the health services provided to the properties by it to build a mental image is positive for the hospital, such as the provision of ambulances to transport patients to and from hospital, providing free services to a particular medical conditions, creating mobile clinics to provide rapid health services in the requested locations, provide price discounts to patients when asked to repeat certain health service.5 - the government hospitals involving medical, nursing and administrative Mlakatha training courses in the field of public relations for giving them the required knowledge in how to connect and interact with various disease states

قياس وتحليل ظاهرة الفقر وعلاقته بالتفاوت في توزيع الدخل في الاقتصاد العراقي للمدة 1987 - 2007

اسم المؤلف: راجي محيل هليل الخفاجي
اسم المشرف: قصي عبود فرج الجابري
الموضوع العام: الادارة والاقتصاد
السنة: 2009
الموضوع الدقيق: الاقتصاد
الدرجة: ماجستير
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:

تحليل السياسات السعرية لشركاث الهاتف النقال في دول مختارة مع اشارة خاصة للعراق An Analysis of Mobile Companies Pricing Policies In Selected Countries - With Particular Reference To Iraq

اسم المؤلف: راجي محيل هليل الخفاجي
اسم المشرف: عبد الستار عبد الجبار موسى
الموضوع العام: الادارة والاقتصاد
السنة: 2016
الموضوع الدقيق: الاقتصاد
الدرجة: دكتوراه
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:
المستخلص: The mobile phone companies in all over the world are mostly distinguished by their limitid number, mutual relations, trading with rival companies in other countries, and while some of them working together in developed markets, others work in the emerging markets which are in the early stages of growth and spread.The pricing decisions and some other decisions, despite those differences mentioned above, are taken by those companies according to governments regulations related to organizing the olegopoly markets work.As a result, those decisions are usually characterized by being strategic in their behavior and in their direction to enhance the companies bargaining power against consumers, to control the prices, and market shares, especially when those companies agreed implicitly to control the prices and the market shares.This dissertation aimed to study pricing systems in the various countries, and analyzing the nature of the pricing prevailing strategies in the mobile markets in selected developed countries from (OECD), which both France, Switzerland, and some of the developing countries, which both Egypt, India, with particular reference to the case of Iraq, and compare its mobile services prices with some of the neighboring countries, based on Microeconomic, game theory application ,and Nash bargaining solution.Also, this dissertation was drafted a proposed model for the mobile services pricing, that can provide the minimum necessary calls minutes prices, which commensurate with the gross national income per capita, or with the poverty level line, that can be applied in practice, not only in Iraq, but in different developing countries.These services, which became a necessity basic for progress, prosperity, and an important pillar in the process of sustainable development, poverty fighting, and make it available had became a legitimate right, that guaranteed by the state, and it is an important basic need, of an individual or family requirements, especially, in the current situation in Iraq, which Wired telephone service significantly deteriorated, and there is no suitable efficient alternative, but only mobile services, which are private sector companies owned, and there is no competitor in the public sector.The government task is find a balance between allowing monopoly companies to cover its costs, with a profit margin, and not allow those companies to impose monopolistic price, which expands the size of the lost loss, and lower the level of welfare.In order to achieve the objectives of dissertation, it has been divided into three chapters, the first included theoretical economic framework, while the second chapter has included the trends of mobile services pricing in selected countries as described above, and third chapter included the recent economic directions of the mobile services pricing in Iraq.Finally, the dissertation has reached a number of conclusions, The most important one is, that the efficient, transparent government regulation for the mobile phone licenses rounds management, and the reduction of taxes, and fees that impose on mobile phone companies, will lead to increased spread, reduce prices, and increase the level of social welfare

مزيج الاتصالات التسويقية وتاثيره في السلوك الشرائي للمنظمة : دراسة تحليلية في شركة مصافي الوسط - مصفى الدورة Marketing Communications Mix And Their Impact On The Purchasing Behavior of The Organization : An Analytical Study In Midland Refineries Company/ Dura Refinery

اسم المؤلف: هيثم حامد سالم الحسناوي
اسم المشرف: سرمد حمزة جاسم الشمري
الموضوع العام: الادارة والاقتصاد
السنة: 2017
الموضوع الدقيق: ادارة اعمال
الدرجة: ماجستير
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:
المستخلص: تبحث هذه الدراسة في مزيج الاتصالات التسويقية كمتغير مستقل والسلوك الشرائي للمنظمة كمتغير تابع وهي دراسة تحليلية في شركة مصافي الوسط (مصفى الدورة ) وقد تضمن المتغير المستقل خمسة متغيرات فرعية هي ( الاعلان , ترويج المبيعات , العلاقات العامة , التسويق المباش | This study looking at the combination of marketing communications as a variable independently and purchasing behavior of the organization as the dependent variable and is applied study in Midland Refineries Company (Daura) The independent variable included five sub - variables (advertising, sales promotion, public relations, marketing direct personal sales) and highlights the problem of the study to find an appropriate solution epistemological problem of a statement on the relative importance of a combination of marketing communications for the behavior of the purchasing organization in addition to the field problem of the obvious shortage of marketing information in most executives when making a purchase decision in the company, and the study aimed to determine the nature of the relationship between the variables key and finding the level of influence between them in addition to clarify the basic concepts of marketing Communications and purchasing behavior of the organization it has been selected Midland refineries Company (Daura) locations for the application of the study and collected the data through a sample of (82) members of the managers in the company researched distributors in a number of management levels selected respondents intentional the study relied on a field approach, and used the questionnaire as a tool head for the collection of data and information as well as interviews and personal observation and some of the annual reports of the company has been the use of statistical software (SPSS V. 23) and (AMOS) for data and information which included processing (percentages, Weighted Mean, standard deviation, Spearman rank correlation coefficient, relative importance, the coefficient of determination R2, F test, Z test, sequential regression testing). has reached a researcher to a number of the most important conclusions was the following : 1. The existence of a link between the moral and the effect of a combination of Communications and purchasing behavior of the organization relationship.2. the company's management is interested in direct marketing and public relations larger compared with other marketing communications activities in order to introduce the goods and services they sell or need.The most significant recommendations : 1. The need for the company using multiple forms of media, new and innovative combination of marketing communications marketing communications alongside traditional forms.2. Due to the size of the activities of procurement management in the company researched should build an organizational unit that determines which features and its location in the organizational structure of the size of activity it performs.

التكاليف الاجتماعية لبرامج الاصلاح الاقتصادي في البلدان النامية مع اشارة خاصة للعراق The Social Costs of The Economical Reforming Programs In The Developing Countries (With A Specific Reference To Iraq)

اسم المؤلف: هيثم حسون حطيمان الجليباوي
اسم المشرف: جليل كامل غيدان الجبوري
الموضوع العام: الادارة والاقتصاد
السنة: 2015
الموضوع الدقيق: الاقتصاد
الدرجة: ماجستير
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:
المستخلص: عانت جميع البلدان النامية من مشكلة الاختلالات الهيكلية نتيجة لسوء ادارة السياسات الاقتصادية التي تبنتها تلك البلدان في ظل عملية التنمية الاقتصادية وبالاخص بعد ظهور ازمة المديونية الخارجية عام 1982، لذا فقد عمدت اغلب البلدان النامية الى تطبيق برامج الاصلاح | The developing Countries suffered from Structural Imbalances because of the Economical Maladministration that adopted by these countries under the shade of the Economical development Process Specially after the occurrence of the Abroad indebtedness in 1982,so most of the developing countries be taken to apply the Economical Reforming program by agreeing with the two Britain woods organization represented by(International Monitory Fund and International Bank) to end these Imbalances. When these program were applied, many problems showed up with social nature related to the life of Developing societies individuals represented as costs paid by the poor individuals in the society of limited income such as unemployment, poverty and bad distribution of income with low public spending for the Health and Education Sectors. The importance of this research to clarify and answering some questions such as : - Did the Economical Reforming programs achieved their Goals that emerged for it? - Did the developing Countries got benefit of applying the Economical Reforming programs and focus on the negative sides of this program represented by the Social cost for the Economical Reforming programs. The research started relying on the hypothesis that the Economical Reforming programs that applied in many developing countries has a negative results reflected on the reality of society individuals. The Research is divided in four chapters. The first chapter discussed the conceptual frame for the social cost and Economical Reforming during two themes, the first one discussed the social costs and their indicators, and the second theme discussed the Essence of Economical Reforming. Chapter two discussed the Social costs for the Reforming program in Egypt by two themes. The first theme discussed the reality of Egypt Economy before applying the Economical Reforming, and the second theme discussed the reality of Egypt Economy. Third chapter discussed the social costs for the Economical Reforming program in Jordan through two themes. The first theme discussed the reality of Jordan Economy before applying the Economical Reforming program ,and the second theme discussed the reality of Jordan Economy after applying the Economical Reforming. Chapter four discussed the social costs for the Economical Reforming program in Iraq through two themes. The first theme discussed the reality of Iraq Economy before applying the Economical Reforming program ,and the second theme discussed the reality of Iraq Economy after applying the Economical Reforming. The research reached to many conclusions such as enable the Capital Countries to direct the policy of Macroeconomic for the developing countries fit with their interests with help of Britain Wood Organizations. The most countries that applied the Economical Reforming program were obliged for that choice Although of the negatives that were expected. The policy of Privatization lead to the increase of unemployment, and this policy is considered one of the conditions to apply the Reforming program. Also, the policy of Austerity to decrease the expenditure rate in Health and Education sectors ,in addition to the negatives of the previous two political policies that had lead to the appearance of poverty and bad distribution of the National income.Also, the financial corruption lead to deepen the negative effects that had resulted from applying the Economical Reforming programs. The Research recommended to rely on the selective option to choose the Reforming programs according to the Social and Economical Conditions that are available for these countries, and Re - consider with agreements that had signed between the developing countries and International Institutes that sponsor for the Reforming programs. Supporting the foreign investment in the Sectors that attract the labors. Supporting the Governmental Loans for the small projects and the medium one, and activate the law of retirement and reconsider the ages who include in law of retirement. Activate the role of Integration committee to end the Administrative and Financial Corruption by observing and suing force towards this kind of phenomenon special the Senior Officials, and activate the social security Network in society and activate the role of direct taxes to re - distribute the National income between the classes of the society.

الادارة الالكترونية وتاثيرها في تحقيق النجاح الاستراتيجي : دراسة حالة في مديرية تربية الكرخ الثانية Electronics Management And Its Impact In Achieving Strategic Success Case Study At Directorate State of Education Al - Karkh / Second

اسم المؤلف: وسن عباس جلوب الربيعي
اسم المشرف: مها عارف بريسم العزاوي
الموضوع العام: الادارة والاقتصاد
السنة: 2017
الموضوع الدقيق: التخطيط الاستراتيجي
الدرجة: دبلوم عالي
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:
المستخلص: تختبر الدراسة الحالية التاثير للادارة الالكترونية ومتطلباتها (دعم الادارة العليا , والموارد التقنية والموارد البشرية ) في النجاح الاستراتيجي, وقد تمثلت مشكلة الدراسة بعدد من التساؤلات, تم الاجابة عنها لمعرفة ما مدى اهتمام الادارة العليا بدعم تطبيقات الادا | The current study testes the relationship of electronics management effect and its requirements (Supporting top management ,technological and human resources) in achieving strategic success, the problem of study represented by many of questions were answered by recognition the range of top management in supporting the technical applications consequently by achieving the strategic success of population circle (directorate of Al - Karkh / Second ). Then identifies the relationship of impacts among these variables , the importance of this study rise from the significant rule that played by the electronical management in developing the abilities and develop, improve the presented services that ride the institution to fulfil success in achieving their works in High efficiency. The check list used as a method to collect data designed to support the theoretical aspect and distributed on population of (40) samples represented by the chief of directorate, chief assistants , administration directors and units managers in the Directorate of Al - Karkh / Second, (F) test has been used to identify the moral impacts using statistic programs (SPSS22) , the results agreed with the hypothesis of study.The study concludes many of findings, the significant one that there is a meaningful relationship of electronic relationship in achieving success, then groups of recommendations , the important one is the necessity to apply electronic management by the sample circle as it have many solutions of problems such as the negative effect paper treatments, then study concludes with many of suggestions like a foresight that could give beneficial advantages for future studies

اثر التوجه الاستراتيجي في اعادة هندسة الاعمال : دراسة تحليلية في وزارة الاعمار والاسكان The Impact of The Strategic Orientation In Business Re - Engineering An Analytical Study In The Ministry of Construction And Housing

اسم المؤلف: ابتهال منذر سلمان
اسم المشرف: شهناز فاضل احمد النجار
الموضوع العام: الادارة والاقتصاد
السنة: 2017
الموضوع الدقيق: التخطيط الاستراتيجي
الدرجة: دبلوم عالي
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:
المستخلص: The study is aimed at analyzing the relationship between the strategic direction and business re - engineering through a sample that is consisted of (general managers and their assistants, heads of departments, heads of units) in the Ministry of Construction andHousing. The study highlights the problem of the lack of the ministry to the mechanism of implementing the strategic direction and given their role in achieving the business reengineering such as : (human resources, flexible organizational structure, informationtechnology, policies and procedures, leadership) The importance of the study lies in presenting two important organizational variables in determining the success of the organizations, namely the strategic direction and business reengineering, linking their active role can achieve a work environment with the ability to keep up with all that is new in the field of the organization's work, and defining the concept of strategic direction and its relationship to re business Engineering The researcher sought towards a logical answers to these questions,also to provide a briefing on the theory of the strategic direction and business re - engineering, and to identify the nature of their relationship from the point of the impactof the strategic direction in the business re - engineering. In order to achieve these goals, a hypothetical model has been adopted to express the logical relationship between the variables of the study, in which the strategic directionis considered an independent variable that affects the approved business reengineering variable. For the purpose of discovering the nature of relationships, the study has tended to display a set of hypotheses as an initial answers to see their verification, and thus two major hypothesesare provided as follows : 1.There is a significant correlation between the strategic direction and business reengineering.2. There is a significant effect differences between the strategic direction and business reengineering.To implement this study and test its hypotheses, the Ministry of Construction and Housing has been chosen and the descriptive - analytical analysis approachhas been adopted based on the assumptions that are to be provable through practical tests.The studyadopted samples : (50) members of the (two managers and their assistants, heads of departments and heads of units) in the Ministry of Construction and Housing and tested and proven the correlation and impactthrough the statistical analysis using the methods ofmultiple statistical of the most important of the correlation coefficient (Spearman) and the arithmetic mean, standard deviation, and the results showed that the validity of hypotheses of the study and based on those results several conclusions were formulated most of whicharethat the strategic direction has a large proportion of impact on business reengineering and the most important recommendations addressed by the study are the need for taking into account the dimensions of (information technology, flexible organizational structure, leadership) due to their importance in business process reengineering.

تقييم الاداء الاستراتيجي للمشروعات في ظل المواصفة ISO 10006 : 2003 : دراسة حالة في ديوان محافظة ديالى Assess The Strategic Performance of Projects Under The International Standard Quality ISO 10006 : 2003 In The Case Study Office of Diyala Province

اسم المؤلف: هند قدوري ابراهيم
اسم المشرف: زهرة عبد محمد
الموضوع العام: الادارة والاقتصاد
السنة: 2017
الموضوع الدقيق: التخطيط الاستراتيجي
الدرجة: دبلوم عالي
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:
المستخلص: يعد تطبيق المواصفة الدولية ادارة الجودة في المشروعات(ISO 10006 : 2003) الاصدار الثاني ضرورة لمواكبة التقدم الهائل في مجال المشروعات, لتفادي المخاطر التي قد تتعرض لها المشروعات ويساعد المنظمات الموجهة للمشروعات( المنظمات المسؤولة عن تخطيط و/او تنفيذ وتسليم) | The implementation of the international standard of quality management in projects (ISO 10006 : 2003) Released the second the need to keep up with the tremendous progress in the field of projects, to avoid the risks that may be exposed to projects and help - oriented projects Organizations (responsible for the planning and / or implementation of organizations and delivery) to get an advantage competitive. The application of international standard moves such organizations from the routine performance in project management to the performance of professional modern strategic character, because most projects oriented organizations have difficulty in evaluating strategic projects due to lack of application of international standard requirements of quality management in the project. Hence the problem of the research in the non - application of international standard requirements of quality management in the project (ISO 10006 : 2003), and not rely on the checklist for evaluating projects. So research aimed to application of quality in project management in the research sample Department of Engineering Affairs / Office of Diyala province, through the preparation of a checklist international standard project management quality (ISO 10006 : 2003), and evaluate the performance of projects strategically in accordance with International Standard quality of the project management. The importance of research to identify the international standard requirements (ISO 10006 : 2003), Second Edition, as well as to provide a broad understanding of the thinking of a firm to manage the projects assisted in the evaluation of strategic projects and to achieve the objectives of the research were to rely on the case study method, which helps in the deep and comprehensive analysis of the problem under study, Use the search and check list for being the head of a tool in data collection, which included (132) items included international standard quality management of project requirements (ISO 10006 : 2003). It was chosen as the Engineering Section in the Office of Diyala province as a location to conduct the practical side in the search for the diagnosis of the gap between international requirements of the standard and the reality of the actual application The research found a lack of interest in the quality of projects and activities for the presence of a large gap between the actual application and the requirements of the standard and its percentage (43.8), which indicates that the application is weak with the requirements of international standard in the research sample. Find recommends applying the international standard of quality management in projects (ISO 10006 : 2003) in a sample of research and benefit from the results of checklists to assess project management practices.

اثر المزيج التسويقي المصرفي في رضا الزبون : دراسة تحليلية في مصرف الرافدين Impact of Banking Marketing Mix On Customer Satisfaction An Analytical Study In Rafidian Bank

اسم المؤلف: هدى شريف سعيد الكعبي
اسم المشرف: عاملة محسن احمد ناجي
الموضوع العام: الادارة والاقتصاد
السنة: 2016
الموضوع الدقيق: التخطيط الاستراتيجي
الدرجة: دبلوم عالي
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:
المستخلص: This study aims at identifying the application of banking marketing mix in Rafidain bank in Baghdad, and its impact on customer Satisfaction. Two sets of variables were chosen. The independent variables : banking marketing mix and demographic.The dependent variables : customer Satisfaction.The population of the study was customer of Rafidain bank head quarters. in Baghdad The sample was (150) customer. A quetionaire consist of (74) questions was this tool to collect data, and testing hypothesis was by using SPSS program.Results and findings of the study were as follows : - The Rafidain bank adopted. Five out of the seven marketing mix dimensions, the people and physical evidence had significant effect on customer Satisfaction.The study did not show a significant difference due to demographic variable.

اتجاهات السياسة المالية بين الفكر الاقتصادي الراسمالي والاسلامي Financial Policy Directions Between Two - Ideas : Capitalism And Islamic

اسم المؤلف: هاشم عبد مناف حسين زوين
اسم المشرف: قصي عبود فرج الجابري
الموضوع العام: الادارة والاقتصاد
السنة: 2016
الموضوع الدقيق: الاقتصاد
الدرجة: دكتوراه
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:
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