الرؤية الاستراثيجية والذكاء التنافسي واثرهما في ادارة علاقات الضيف : دراسة ميدانية في فنادق الدرجة الممتازة == Strategic Vision And Competitive Intelligence And Their Impact In Guest Relationship Management : Study In Delux Iraqi Hotels
Author name:
احمد مجيد حميد
Supervisor name:
عادل هادي حسين البغدادي
General topic:
Tourism sciences
Specific topic:
Tourism and Hotel
Degree:
Doctorate
University:
Mustansiriyah University - Faculty Of Administration And Economics - Department Of Tourism And Hotel Management
Language:
Arabic
University location:
Baghdad
First pages:
08T64 - p.pdf
Abstract:
The current study aims at clarifying to what extent it is possible to apply the techniques of strategic vision and competitive intelligence and guest relationship management and its importance for Iraqi tourism organizations. Besides it tries to attract
