اثر المزيج التسويقي المصرفي في رضا الزبون : دراسة تحليلية في مصرف الرافدين == Impact of Banking Marketing Mix On Customer Satisfaction An Analytical Study In Rafidian Bank
Author name:
هدى شريف سعيد الكعبي
Supervisor name:
عاملة محسن احمد ناجي
General topic:
Administration and Economics
Specific topic:
Strategic Planning
Degree:
Higher Diploma
University:
Mustansiriyah University
Language:
Arabic
University location:
Baghdad
First pages:
07T4299 - p.pdf
Abstract:
This study aims at identifying the application of banking marketing mix in Rafidain bank in Baghdad, and its impact on customer Satisfaction. Two sets of variables were chosen. The independent variables : banking marketing mix and demographic.The dependent variables : customer Satisfaction.The population of the study was customer of Rafidain bank head quarters. in Baghdad The sample was (150) customer. A quetionaire consist of (74) questions was this tool to collect data, and testing hypothesis was by using SPSS program.Results and findings of the study were as follows : - The Rafidain bank adopted. Five out of the seven marketing mix dimensions, the people and physical evidence had significant effect on customer Satisfaction.The study did not show a significant difference due to demographic variable.
