مشاركة
اثر المزيج التسويقي المصرفي في رضا الزبون : دراسة تحليلية في مصرف الرافدين == Impact of Banking Marketing Mix On Customer Satisfaction An Analytical Study In Rafidian Bank
اسم المؤلف:
هدى شريف سعيد الكعبي
اسم المشرف:
عاملة محسن احمد ناجي
الموضوع العام:
الادارة والاقتصاد
السنة:
2016
الموضوع الدقيق:
التخطيط الاستراتيجي
الدرجة:
دبلوم عالي
الجامعة:
الجامعة المستنصرية - كلية الادارة والاقتصاد - قسم ادارة الاعمال
اللغة:
العربية
مكان الجامعة:
بغداد
الصفحات الاولى:
07T4299 - p.pdf
المستخلص:
This study aims at identifying the application of banking marketing mix in Rafidain bank in Baghdad, and its impact on customer Satisfaction. Two sets of variables were chosen. The independent variables : banking marketing mix and demographic.The dependent variables : customer Satisfaction.The population of the study was customer of Rafidain bank head quarters. in Baghdad The sample was (150) customer. A quetionaire consist of (74) questions was this tool to collect data, and testing hypothesis was by using SPSS program.Results and findings of the study were as follows : - The Rafidain bank adopted. Five out of the seven marketing mix dimensions, the people and physical evidence had significant effect on customer Satisfaction.The study did not show a significant difference due to demographic variable.
