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تاثير المزيج الترويجي في خصائص الخدمة الصحية : دراسة تحليلية لاراء عينة من المديرين في المستشفيات الحكومية في محافظة بابل == The Impact of Promotional Activity In The Provision of Health Service An Analytical Study of The Views of A Sample of Government Health Sector In Babylon

اسم المؤلف: بحار سعد عباس علي
اسم المشرف: ثامر هادي الجنابي
الموضوع العام: الادارة والاقتصاد
السنة: 2016
الموضوع الدقيق: ادارة صناعية
الدرجة: ماجستير
الجامعة: الجامعة المستنصرية - كلية الادارة والاقتصاد - قسم ادارة الاعمال
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:
المستخلص: تتلخص هذه الدراسة بتحديد تاثير المزيج الترويجي في خصائص الخدمة الصحية من خلال تطبيقها على مدراء المستشفيات الحكومية في محافظة بابل. فهي تروم تحقيق الاهداف الاتية : 1 - وضع اطار نظري يوضح متغيرات الدراسة المتمثلة بعناصر المزيج الترويجي.2 - وضع اطار نظري ي | This study sought to determine the impact of promotional activity in the provision of health service, by applying it to a sample of public hospitals managers in the province of Babylon. This study seeks to achieve the following objectives : 1 - knowledge of the relationship and influence between the dimensions of promotional activity and health service in the study sample.2 - Identify the fundamentals of promotional activity and the provision of health service.3 - stand over the application of promotional activity in the health organizations (study sample).For the purpose of achieving the objectives of the study were planned Hypothetically specify the nature of the relationship between the independent variable dimensions and proportions based variable mode, and for the disclosure of the nature of this relationship has been formulated several hypotheses were tested using the means of advanced statistical, and the application of statistical program For windows - spss - 18, used the coefficient simple to measure the correlation between variables and test the link (z) to know the moral of this relationship, and test (F) to determine the moral regression equation, it was also used (R2) to explain the amount of the impact of the independent variable on the dependent variable. Morgan was chosen Teaching Hospital and the Hospital of Hilla, educational and hospital childbirth and children as a sample for the study.1 - no correlation between each variable of promotional activity variables with the health service variable dimensions and proportions varying relationship.2 - There is a significant effect relationship moral promo activity in the health service..The study concluded with a number of recommendations, including : - 3 - The need for the study sample public hospitals to activate the advertising activity of health services provided by it and contribute to the counseling and health education through the adoption of the traditional means of announcement posters, playlists and radio and television programs in addition to the adoption of modern methods as a network Internet and e - mail.4 - The study sample public hospitals have to pay great attention to the means of sales promotion commensurate with the health services provided to the properties by it to build a mental image is positive for the hospital, such as the provision of ambulances to transport patients to and from hospital, providing free services to a particular medical conditions, creating mobile clinics to provide rapid health services in the requested locations, provide price discounts to patients when asked to repeat certain health service.5 - the government hospitals involving medical, nursing and administrative Mlakatha training courses in the field of public relations for giving them the required knowledge in how to connect and interact with various disease states

مزيج الاتصالات التسويقية وتاثيره في السلوك الشرائي للمنظمة : دراسة تحليلية في شركة مصافي الوسط - مصفى الدورة == Marketing Communications Mix And Their Impact On The Purchasing Behavior of The Organization : An Analytical Study In Midland Refineries Company/ Dura Refinery

اسم المؤلف: هيثم حامد سالم الحسناوي
اسم المشرف: سرمد حمزة جاسم الشمري
الموضوع العام: الادارة والاقتصاد
السنة: 2017
الموضوع الدقيق: ادارة اعمال
الدرجة: ماجستير
الجامعة: الجامعة المستنصرية - كلية الادارة والاقتصاد - قسم ادارة الاعمال
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:
المستخلص: تبحث هذه الدراسة في مزيج الاتصالات التسويقية كمتغير مستقل والسلوك الشرائي للمنظمة كمتغير تابع وهي دراسة تحليلية في شركة مصافي الوسط (مصفى الدورة ) وقد تضمن المتغير المستقل خمسة متغيرات فرعية هي ( الاعلان , ترويج المبيعات , العلاقات العامة , التسويق المباش | This study looking at the combination of marketing communications as a variable independently and purchasing behavior of the organization as the dependent variable and is applied study in Midland Refineries Company (Daura) The independent variable included five sub - variables (advertising, sales promotion, public relations, marketing direct personal sales) and highlights the problem of the study to find an appropriate solution epistemological problem of a statement on the relative importance of a combination of marketing communications for the behavior of the purchasing organization in addition to the field problem of the obvious shortage of marketing information in most executives when making a purchase decision in the company, and the study aimed to determine the nature of the relationship between the variables key and finding the level of influence between them in addition to clarify the basic concepts of marketing Communications and purchasing behavior of the organization it has been selected Midland refineries Company (Daura) locations for the application of the study and collected the data through a sample of (82) members of the managers in the company researched distributors in a number of management levels selected respondents intentional the study relied on a field approach, and used the questionnaire as a tool head for the collection of data and information as well as interviews and personal observation and some of the annual reports of the company has been the use of statistical software (SPSS V. 23) and (AMOS) for data and information which included processing (percentages, Weighted Mean, standard deviation, Spearman rank correlation coefficient, relative importance, the coefficient of determination R2, F test, Z test, sequential regression testing). has reached a researcher to a number of the most important conclusions was the following : 1. The existence of a link between the moral and the effect of a combination of Communications and purchasing behavior of the organization relationship.2. the company's management is interested in direct marketing and public relations larger compared with other marketing communications activities in order to introduce the goods and services they sell or need.The most significant recommendations : 1. The need for the company using multiple forms of media, new and innovative combination of marketing communications marketing communications alongside traditional forms.2. Due to the size of the activities of procurement management in the company researched should build an organizational unit that determines which features and its location in the organizational structure of the size of activity it performs.

الادارة الالكترونية وتاثيرها في تحقيق النجاح الاستراتيجي : دراسة حالة في مديرية تربية الكرخ الثانية == Electronics Management And Its Impact In Achieving Strategic Success Case Study At Directorate State of Education Al - Karkh / Second

اسم المؤلف: وسن عباس جلوب الربيعي
اسم المشرف: مها عارف بريسم العزاوي
الموضوع العام: الادارة والاقتصاد
السنة: 2017
الموضوع الدقيق: التخطيط الاستراتيجي
الدرجة: دبلوم عالي
الجامعة: الجامعة المستنصرية - كلية الادارة والاقتصاد - قسم ادارة الاعمال
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:
المستخلص: تختبر الدراسة الحالية التاثير للادارة الالكترونية ومتطلباتها (دعم الادارة العليا , والموارد التقنية والموارد البشرية ) في النجاح الاستراتيجي, وقد تمثلت مشكلة الدراسة بعدد من التساؤلات, تم الاجابة عنها لمعرفة ما مدى اهتمام الادارة العليا بدعم تطبيقات الادا | The current study testes the relationship of electronics management effect and its requirements (Supporting top management ,technological and human resources) in achieving strategic success, the problem of study represented by many of questions were answered by recognition the range of top management in supporting the technical applications consequently by achieving the strategic success of population circle (directorate of Al - Karkh / Second ). Then identifies the relationship of impacts among these variables , the importance of this study rise from the significant rule that played by the electronical management in developing the abilities and develop, improve the presented services that ride the institution to fulfil success in achieving their works in High efficiency. The check list used as a method to collect data designed to support the theoretical aspect and distributed on population of (40) samples represented by the chief of directorate, chief assistants , administration directors and units managers in the Directorate of Al - Karkh / Second, (F) test has been used to identify the moral impacts using statistic programs (SPSS22) , the results agreed with the hypothesis of study.The study concludes many of findings, the significant one that there is a meaningful relationship of electronic relationship in achieving success, then groups of recommendations , the important one is the necessity to apply electronic management by the sample circle as it have many solutions of problems such as the negative effect paper treatments, then study concludes with many of suggestions like a foresight that could give beneficial advantages for future studies

اثر التوجه الاستراتيجي في اعادة هندسة الاعمال : دراسة تحليلية في وزارة الاعمار والاسكان == The Impact of The Strategic Orientation In Business Re - Engineering An Analytical Study In The Ministry of Construction And Housing

اسم المؤلف: ابتهال منذر سلمان
اسم المشرف: شهناز فاضل احمد النجار
الموضوع العام: الادارة والاقتصاد
السنة: 2017
الموضوع الدقيق: التخطيط الاستراتيجي
الدرجة: دبلوم عالي
الجامعة: الجامعة المستنصرية - كلية الادارة والاقتصاد - قسم ادارة الاعمال
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:
المستخلص: The study is aimed at analyzing the relationship between the strategic direction and business re - engineering through a sample that is consisted of (general managers and their assistants, heads of departments, heads of units) in the Ministry of Construction andHousing. The study highlights the problem of the lack of the ministry to the mechanism of implementing the strategic direction and given their role in achieving the business reengineering such as : (human resources, flexible organizational structure, informationtechnology, policies and procedures, leadership) The importance of the study lies in presenting two important organizational variables in determining the success of the organizations, namely the strategic direction and business reengineering, linking their active role can achieve a work environment with the ability to keep up with all that is new in the field of the organization's work, and defining the concept of strategic direction and its relationship to re business Engineering The researcher sought towards a logical answers to these questions,also to provide a briefing on the theory of the strategic direction and business re - engineering, and to identify the nature of their relationship from the point of the impactof the strategic direction in the business re - engineering. In order to achieve these goals, a hypothetical model has been adopted to express the logical relationship between the variables of the study, in which the strategic directionis considered an independent variable that affects the approved business reengineering variable. For the purpose of discovering the nature of relationships, the study has tended to display a set of hypotheses as an initial answers to see their verification, and thus two major hypothesesare provided as follows : 1.There is a significant correlation between the strategic direction and business reengineering.2. There is a significant effect differences between the strategic direction and business reengineering.To implement this study and test its hypotheses, the Ministry of Construction and Housing has been chosen and the descriptive - analytical analysis approachhas been adopted based on the assumptions that are to be provable through practical tests.The studyadopted samples : (50) members of the (two managers and their assistants, heads of departments and heads of units) in the Ministry of Construction and Housing and tested and proven the correlation and impactthrough the statistical analysis using the methods ofmultiple statistical of the most important of the correlation coefficient (Spearman) and the arithmetic mean, standard deviation, and the results showed that the validity of hypotheses of the study and based on those results several conclusions were formulated most of whicharethat the strategic direction has a large proportion of impact on business reengineering and the most important recommendations addressed by the study are the need for taking into account the dimensions of (information technology, flexible organizational structure, leadership) due to their importance in business process reengineering.

تقييم الاداء الاستراتيجي للمشروعات في ظل المواصفة ISO 10006 : 2003 : دراسة حالة في ديوان محافظة ديالى == Assess The Strategic Performance of Projects Under The International Standard Quality ISO 10006 : 2003 In The Case Study Office of Diyala Province

اسم المؤلف: هند قدوري ابراهيم
اسم المشرف: زهرة عبد محمد
الموضوع العام: الادارة والاقتصاد
السنة: 2017
الموضوع الدقيق: التخطيط الاستراتيجي
الدرجة: دبلوم عالي
الجامعة: الجامعة المستنصرية - كلية الادارة والاقتصاد - قسم ادارة الاعمال
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:
المستخلص: يعد تطبيق المواصفة الدولية ادارة الجودة في المشروعات(ISO 10006 : 2003) الاصدار الثاني ضرورة لمواكبة التقدم الهائل في مجال المشروعات, لتفادي المخاطر التي قد تتعرض لها المشروعات ويساعد المنظمات الموجهة للمشروعات( المنظمات المسؤولة عن تخطيط و/او تنفيذ وتسليم) | The implementation of the international standard of quality management in projects (ISO 10006 : 2003) Released the second the need to keep up with the tremendous progress in the field of projects, to avoid the risks that may be exposed to projects and help - oriented projects Organizations (responsible for the planning and / or implementation of organizations and delivery) to get an advantage competitive. The application of international standard moves such organizations from the routine performance in project management to the performance of professional modern strategic character, because most projects oriented organizations have difficulty in evaluating strategic projects due to lack of application of international standard requirements of quality management in the project. Hence the problem of the research in the non - application of international standard requirements of quality management in the project (ISO 10006 : 2003), and not rely on the checklist for evaluating projects. So research aimed to application of quality in project management in the research sample Department of Engineering Affairs / Office of Diyala province, through the preparation of a checklist international standard project management quality (ISO 10006 : 2003), and evaluate the performance of projects strategically in accordance with International Standard quality of the project management. The importance of research to identify the international standard requirements (ISO 10006 : 2003), Second Edition, as well as to provide a broad understanding of the thinking of a firm to manage the projects assisted in the evaluation of strategic projects and to achieve the objectives of the research were to rely on the case study method, which helps in the deep and comprehensive analysis of the problem under study, Use the search and check list for being the head of a tool in data collection, which included (132) items included international standard quality management of project requirements (ISO 10006 : 2003). It was chosen as the Engineering Section in the Office of Diyala province as a location to conduct the practical side in the search for the diagnosis of the gap between international requirements of the standard and the reality of the actual application The research found a lack of interest in the quality of projects and activities for the presence of a large gap between the actual application and the requirements of the standard and its percentage (43.8), which indicates that the application is weak with the requirements of international standard in the research sample. Find recommends applying the international standard of quality management in projects (ISO 10006 : 2003) in a sample of research and benefit from the results of checklists to assess project management practices.

اثر المزيج التسويقي المصرفي في رضا الزبون : دراسة تحليلية في مصرف الرافدين == Impact of Banking Marketing Mix On Customer Satisfaction An Analytical Study In Rafidian Bank

اسم المؤلف: هدى شريف سعيد الكعبي
اسم المشرف: عاملة محسن احمد ناجي
الموضوع العام: الادارة والاقتصاد
السنة: 2016
الموضوع الدقيق: التخطيط الاستراتيجي
الدرجة: دبلوم عالي
الجامعة: الجامعة المستنصرية - كلية الادارة والاقتصاد - قسم ادارة الاعمال
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:
المستخلص: This study aims at identifying the application of banking marketing mix in Rafidain bank in Baghdad, and its impact on customer Satisfaction. Two sets of variables were chosen. The independent variables : banking marketing mix and demographic.The dependent variables : customer Satisfaction.The population of the study was customer of Rafidain bank head quarters. in Baghdad The sample was (150) customer. A quetionaire consist of (74) questions was this tool to collect data, and testing hypothesis was by using SPSS program.Results and findings of the study were as follows : - The Rafidain bank adopted. Five out of the seven marketing mix dimensions, the people and physical evidence had significant effect on customer Satisfaction.The study did not show a significant difference due to demographic variable.

امكانية استخدام استراتيجيات التكنولوجيا في تحقيق الاسبقيات التنافسية باتجاه الانتاجية الخضراء : دراسة حالة في شركة مصافي الوسط / الدورة == Possibility of The Use of Technology Strategies To Achieve Competitiveness of Priorities Toward The Green Productivity A Case Study In Middle Refinery Company\ Al - Dourah

اسم المؤلف: نهضة علي عباس التميمي
اسم المشرف: رفاء فرج سموعي
الموضوع العام: الادارة والاقتصاد
السنة: 2016
الموضوع الدقيق: ادارة اعمال
الدرجة: دكتوراه
الجامعة: الجامعة المستنصرية - كلية الادارة والاقتصاد - قسم ادارة الاعمال
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:
المستخلص: وجبت التحديات وحالات اللاتاكد البيئي من منظمات الاعمال, ولاسيما الصناعية منها, ان تصبح دائمة البحث عن السبل التي تستطيع من خلالها تحقيق هدف البقاء والنمو والاستمرار, لذا ساهم هذا البحث في مواجه ذلك بمتغيراته الثلاثة المتمثلة بـ ( استراتيجية التكنولوجيا, و| The challenges and uncertainty in business organizations, especially industry, necessitated that they every way for the achieving the goal of survival, growth and continuity. Therefore, this research contributes with confronting the three variables of (technology strategy - green productivity, operational distinguishing). The investment of developed modern developed to cope up with the requirements of the age in the production process requires the creation of levels of productivity that exceeds the traditional levels of production, namely, the green productivity, which is a high level of production. This new level will achieve double goals; the first is to maintain the safety and security of the environment against pollution, and the second is suitability with the demand of the clients. Upon that fact, the research endeavor aimed at stating and diagnosing the importance of the secondary dimensions for the technology strategy in achieving the operational distinguishing with the average of achieving higher level of green productivity. The researcher depended on a group of methods in order to test the correlation relations and the effect of hypotheses that were formulated on the correction of the plan by the use of the method of research (descriptive checklist and case study). The Company of Middle Refinery \ Al - Durrah was chosen as the community of the study. The sample included (7) types of the production of the light oil derivatives - the Commission of Oil derivatives as a field of study in order to evaluate the three variables. The research comes up to a number of findings which are result of the intellectual and application aspects tackled by the researcher that diagnosed the reality of the company and the sample of the study. It is found that there is a gap that ranges from (%7 - %20). That means there is partial application of the study variables of the technology strategy and green productivity (independent variable - medium variable). In addition to conducting the quantitative aspect to document and measure the level of their realization quantitatively. The researcher recommends depending on the results of the evaluation of the checklists and the results of the quantitative aspect for both to achieve more work on the ideal use of the resources in a manner that helps to narrow the gap to reach to the ideal level (%100) to achieve better work environment which would be recorded on coming up with a various products that meet the satisfactions of the demanding parties. In addition to that the researcher makes relevant suggestions.

اثر بعض المتغيرات المالية في نسبة الرفع المالي : دراسة تحليلية مقارنة - في عينة من الشركات السعودية والاردنية == The Impact of Some Financial Variables In The Financial Leverage Ratio An Analytic Comparative Study In A Sample of Saudi And Jordanian Companies

اسم المؤلف: نضال جاسب خزعل
اسم المشرف: حمزة محمود الزبيدي
الموضوع العام: الادارة والاقتصاد
السنة: 2014
الموضوع الدقيق: ادارة اعمال
الدرجة: ماجستير
الجامعة: الجامعة المستنصرية - كلية الادارة والاقتصاد - قسم ادارة الاعمال
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:
المستخلص: انطلقت الدراسة من ضرورة الاهتمام بهيكل التمويل والرفع المالي والمتغيرات المالية (العوامل) التي تؤثر على نسبة الرفع المالي (الربحية, القوة المالية, السيولة، الموجودات الثابتة، نسبة الضريبة، درجة الرافعة التشغيلية، الحجم، النمو، المخاطرة)، وتجسدت مشكلة الدر | The study set out from the necessity of interest in the financing structure, financial leverage and financial variables (factors) affecting the financial leverage ratio (profitability, financial power, liquidity, fixed assets, tax ratio, the operating leverage extent, size, growth, and risk). The study problem was personified in the extent of the Saudi and Jordanian companies using the financial leverage ratio and the impact extent of those factors on the financial leverage ratio. The study sample involved (20) Saudi corporations and (20) Jordanian corporations in various sectors registered in the Saudi and Jordanian security market for the duration (2008 - 2012). The study defined hypotheses which were tested by statistical instruments like : percentage, mean and simple linear regression based on SPSS program. The study revealed a collection of conclusions, the most important of which were : liquidity is regarded as an effective factor on determining the ratio of financial leverage, for the companies which suffer from low liquidity accumulate short - term debts; therefore, they can not resort to the financial leverage and prefer having fixed assets with high ratio to the total of their assets using the financial leverage, since they borrow at a lower profit rate because the borrowed money is secured by the value of fixed assets

الثقة المنظمية وتاثيرها في تقييم اداء العاملين : دراسة استطلاعية لاراء عينة من العاملين في مقر شركة نفط الوسط == Organizational Trust & Their Effect In Employees Performance Appraisal An Survey Study For Opinions Sample From The Workers In Center of Middle Oil Company

اسم المؤلف: ميسلون يونس المرسومي
اسم المشرف: انتظار احمد جاسم الشمري
الموضوع العام: الادارة والاقتصاد
السنة: 2014
الموضوع الدقيق: ادارة اعمال
الدرجة: ماجستير
الجامعة: الجامعة المستنصرية - كلية الادارة والاقتصاد - قسم ادارة الاعمال
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:
المستخلص: تتلخص مشكلة الدراسة بالتساؤل الرئيس (عدم وجود ادراك بالمستوى الكافي لدور الثقة المنظمية في عملية تقييم اداء العاملين في شركة نفط الوسط؟)، وهدفت الى تشخيص قوة الثقة المنظمية وتقييم اداء العاملين في الشركة المبحوثة، وتشخيص علاقات الارتباط بين متغيرات الدراس | The problem of the research is summarized by a main question (there is no enough perception of organizational trust in employees' performance evaluation process in middle oil company). It aimed at recognizing the effect of organizational trust and employees' performance evaluation process in the mentioned company , identify the correlation of variances of the study and identify the effect style of trust in employees' performance evaluation in which the researchers adopted interference and integrated method. In order to execute the study, class random sample is used upon sample consists of (120) person from the employees of the above company ( in the headquarters of middle oil company). Questionnaire is used as essential instrument in gathering data and information related to this study. (120) questionnaire has been distributed upon the selected persons, out of it (3) three questionnaire are excluded because they were invalid in analysis and (96) questionnaire returned. In order to deal with such data and information, many statistic methods are used such as : (arithmetic mean, normative deviation, percentage, correlation coefficient (Spearman), (Simple Regression) which are used to test the hypothesis of the study. The researched has reached to a set of conclusions, out of them; the availability of organizational trust in the organization that has relation with the effectiveness of employees' performance evaluation process, then its success. There is great effect of organizational trust employees' performance evaluation process. This process reflects the importance of organizational trust in increasing the efficiency of employees' performance evaluation process in the company. The study is concluded with some suitable recommendations for the beneficial of concerned parties which indicates the necessity of starting the company increasing its consideration upon constructing trust between the employees themselves and the administration. Also the higher administration undertakes promoting and consolidate trust within the employees by consolidate behavioral values and construct organizational culture upon work logic and working as team spirit and self - control within the employees

تحليل استخدام التقنيات لمكاتب المدراء العاميين : دراسة تطبيقية في وزارة التعليم العالي والبحث العلمي == Analysis Use Techniques of Director General Offices A Case Study In The Ministry of Higher Education And Scientific Research

اسم المؤلف: ميس عامر عبد الرزاق عبد اللطيف
اسم المشرف: رفاء فرج سموعي
الموضوع العام: الادارة والاقتصاد
السنة: 2017
الموضوع الدقيق: ادارة اعمال
الدرجة: دبلوم عالي
الجامعة: الجامعة المستنصرية - كلية الادارة والاقتصاد - قسم ادارة الاعمال
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:
المستخلص: عرض البحث الحالي موضوع (تحليل استخدام التقنيات لمكاتب المدراء العاميين), تم اختيار قطاع التعليم العالي ممثلا في مركز الوزارة. وطبق البحث في عينة مكونه من (45) موظف في مكاتب المدراء العاميين ومن المستخدمين للحاسبة الالكترونية في مركز وزاره التعليم العالي و| The Aim of this study to Analyze and Evalute by using - the research applied on samples of (45) employees working in these offices by chick list which cotains (17) questions focus on the research aspects - the chick list under go statistical and objectives aspects and the out puts are very important and appear that there are good results and there \s hi level in availability of the technology under research advance information technology at D.G offices and have active Role to make significant change happen in the Adminstreal and (I.T) represented in the Ministry of (HE & SR). - The information technology as idoms for (system,soft ware,equipments,employees,net works ,communications )The problem of this study restricted by many questions theoretical and practical and one of these important question if there is one of these information technology in the D.G offices And did they obliged to work on these systems - The Research focus on develop the ability of the staff that worked on these systems - The case study can represented by many equstions the most important one is if there is any technology system used in these offices to treat and solve the problems that face the daily problems.

التسويـق الداخلي وعلاقته في جـودة الخدمات المكتبيـة : دراسة تطبيقية في شركة نفط البصـرة == Internal Marketing And Its Relationship To The Quality of Office Services : Empirical Study In Basra Oil Company

اسم المؤلف: ميثم محمد حسين الديراوي
اسم المشرف: سرمد حمزة جاسم الشمري
الموضوع العام: الادارة والاقتصاد
السنة: 2017
الموضوع الدقيق: ادارة مكتب
الدرجة: دبلوم عالي
الجامعة: الجامعة المستنصرية - كلية الادارة والاقتصاد - قسم ادارة الاعمال
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:
المستخلص: تناول البحث تحليل العلاقة بين التسويق الداخلي والخدمات المكتبية في شركة نفط البصرة وتسليط الضوء على ضرورة الاهتمام بالتسويق الداخلي والخدمات المكتبية وتم استعمال المنهج الوصفي التحليلي واستعمال انموذج سبيرمـــن في الاستبانـة. مشكلـــة البحث تمثلــت بعد | Research Analysis of the relationship between internal marketing and office services in Basra Petroleum Company Highlighting the need to pay attention to internal marketing and office services. The descriptive analytical approach and the use of the Spearman model were used in the questionnaire.The problem of research was not to use the company investigated Internal marketing and office services The research sought to achieve a set of applied goals based on three main hypotheses.The questionnaire was used to collect data and information related to the research, distributed to a sample of 64 employees of the engineering agency, and by analyzing the answers of the employees of the officials (engineering, refrigeration engineering, engineers, administrators, technicians, auditors, accountants) An appropriate measure and statistical tools appropriate to achieve its objectives.The research concluded that the validity of the hypotheses was positive and significant correlation between internal marketing dimensions such as quality of information services, quality of extension services, quality of secretarial services, and field of vision. Adopting internal marketing as one aspect of marketing for the purpose of demonstrating the possibility of developing the reality of performance in companies and work reality. Desktop and archiving In addition to the weakness in how to absorb this modern trend through the adoption of internal marketing as a facet of evaluating the performance of the office and measuring the quality of the performance of the office (with the results showed that the dimension (internal marketing and quality of extension services and the quality of information services and the quality of secretarial services) When the internal marketing trends and trends in the performance and completion of the work and the existence of conclusions regarding the site of the research and made recommendations to the model of the research.

التسويق الريادي وتاثيره في الاداء التسويقي : دراسة تطبيقية في عينة من شركات الاتصالات العراقية == Entrepreneurial Marketing Effect On Marketing Performance - Applied Study In A Sample of Iraq Telecommunications Companies

اسم المؤلف: مؤيد احمد لازم
اسم المشرف: عاملة محسن احمد ناجي
الموضوع العام: الادارة والاقتصاد
السنة: 2017
الموضوع الدقيق: ادارة اعمال
الدرجة: ماجستير
الجامعة: الجامعة المستنصرية - كلية الادارة والاقتصاد - قسم ادارة الاعمال
اللغة: العربية
مكان الجامعة: بغداد
الكلمات الدلالية:
  • التسويق الريادي
  • الاداء التسويقي
الصفحات الاولى:
المستخلص: هدفت الدراسة الى توظيف التسويق الريادي بوصفه متغير? مستقلا وبابعاده المتمثلة ب(التركيز على الزبون، تقبل المخاطرة، الاستباقية، الابداع، اقتناص الفرص) في تعزيز الاداء التسويقي بوصفه متغير? تابعا وبمؤشراته المتمثلة ب(الحصة السوقية، حجم المبيعات، المسؤولية | This study aimed to exploitation of Entrepreneurial Marketing as an independent variable with its dimensions which include (Customer Intensity، Calculated Risk Taking، Proactiveness، Innovativeness، Opportunity Focus) In promoting marketing performance as a dependent variable and its indicators ( Market Share، Sales Volume، Social Responsibility، Customer Retention).The study problem emerged from the core of marketing, management and technical challenges Which faced by telecom companies and which need a non - traditional marketing style that Draw the pace of success for them. The study is of importance to the importance of the research community and the sample, and then supporting the marketing department in the telecommunications companies in planning the marketing process and taking the appropriate measures related to its recovery. The study aimed to shed light on the philosophy of Entrepreneurial marketing and its application in the Iraqi telecom companies. The study is applied in a number of Iraqi telecom companies and adopted a random class sample of 136 members of the study community, including (Manager, Associate Managers, Division Managers, section Managers, Supervisors, Employees). The study examined a number of main and subsidiary hypotheses about the availability of the level of morale and the relationship of influence between the study variables and the moral differences between the telecommunication companies. Study The questionnaire was used as a key tool for studying the field side of telecommunication companies surveyed. The statistical measures used were statistical analysis programs (AMOS - V23 and SPPS v23). The study reached a number of conclusions, the most prominent of which is that the management of telecommunications companies applied to Entrepreneurial Marketing In companies in the study community attributed to the interest of telecommunications companies surveyed by its subsidiary dimensions, And there have been significant levels of marketing performance and these levels have emerged because of their attention to the sub - indicators. The study recommended the necessity of activating the Entrepreneurial Marketing because it contributes Strengthen of marketing performance, which is a criterion for determining the success or failure of companies and activating the role of government control, as well as interest to stakeholders (government, society, investors, employees, customers).

المدن الملائمة للعيش والحلول الاستراتيجية للمدن العراقية : دراسة حالة في مدينة العمارة == Livable Cities And Strategic Solutions For Iraqi Cities (A Case Study In The City of Amarah)

اسم المؤلف: منى نوري يونس
اسم المشرف: محسن عبد علي الفريجي
الموضوع العام: الادارة والاقتصاد
السنة: 2016
الموضوع الدقيق: التخطيط الاستراتيجي
الدرجة: دبلوم عالي
الجامعة: الجامعة المستنصرية - كلية الادارة والاقتصاد - قسم ادارة الاعمال
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:
المستخلص: ان عملية التخطيط المستدام لاستعمالات الاراضي هي عملية شمولية يوازيها استدامة لمناحي الحياة الاخرى لذلك لابد من وجود نظرة متكاملة ووضع سياسات متناغمة من التخطيط المستدام في مختلف المجالات لكونها متكاملة مع بعضها, وهناك دول عديدة شرعت في تطبيق مفهومات التخط | The process of sustainable planning to lands uses is a comprehensive process paralleled by sustainability of other life’s aspects. Therefore, there must be an integrated view and the placing of harmonized policies of sustainable planning in the different aspects because they complement each other. Many countries have applied the concepts of sustainable constructional planning for the purpose of achieving livable cities as much as the environment can offer and absorb, in order to maintain life’s continuity and quality. Iraqi cities suffer economic, social and environment problems, this requires moving towards livable cities “sustainable cities”. Therefore, the research has been based upon a hypothesis which is summarized by that the current planning philosophy and mechanisms are far from sustainable planning principles and thereby this resulted in the accumulation of economic, social and environmental problems in the Iraqi cities. The research took an analytical approach which depended on building a theoretical framework in which the most important sustainability indications were concluded, then applying this to the practical aspect, Al amarah city was chosen as an example of an Iraqi city and the possibility of generalizing the livable cities experiment in conformity with the available conditions and resources. This city has been chosen since it was an economically prosperous city until the end of the seventies and the beginning of the eighties. After the economic deterioration until 2003, the city was able to return to the forefront of Iraqi cities during the period from 2003 until now from the living, security and economic aspects (contrary to the other Iraqi cities) which proves that the policies adopted to the city’s administration and planning are different from the rest of the Iraqi cities. Questionnaire forms were made and given to the study sample which included specialized State employees who have experience in this field. The research determines the most important theoretical bases of the idea of livable (sustainable) cities, their achievement criteria and their planning bases. The researcher was able, through using scientific methodology in descriptive analysis, to suggest the best which can be done in sustainable planning and sustainable development which could be applied to Al amarah city. The most important conclusions which have been reached is that the basis of designing livable cities lies in sustainability, which contribute to reducing the economic, social and environmental problems which have afflicted our cities from ancient times until now. There is also the need to use environment - friendly energy sources since the city’s environment is suffering pollution for many reasons like generators, noise and lack of tree - planting. Among the most important recommendations concluded, is the importance of achieving a sustainable constructional planning which provides livable cities. This must be achieved through the collaboration of all efforts by the departments specialized in constructional planning and the relevant authorities, by support from the local and central governments

الدور المتجدد لادارة الموارد البشرية وتاثيره في ادارة الفجوة المعرفية : دراسة استطلاعية لاراء عينة من العاملين في مصرف الرافدين == The Renewed Role For Human Resources Management And Its Impact In The Knowledge Gap Management Exploratory Study of The Views of A Sample of Workers In The Rafidain Bank

اسم المؤلف: مروة عبد الكريم كاظم الخرساني
اسم المشرف: انتظار احمد جاسم الشمري
الموضوع العام: الادارة والاقتصاد
السنة: 2015
الموضوع الدقيق: ادارة اعمال
الدرجة: ماجستير
الجامعة: الجامعة المستنصرية - كلية الادارة والاقتصاد - قسم ادارة الاعمال
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:
المستخلص: سعت الدراسة الى تسليط الضوء على موضوع الدور المتجدد لادارة الموارد البشرية وتاثيره في ادارة الفجوة المعرفية حيث تم اختبار علاقة وتاثير الدور المتجدد لادارة الموارد البشرية بمتغيراتها (اعادة هندسة تدريب وتطوير الموارد البشرية، نظم معلومات الموارد البشرية، | The study sought to shed light to the subject of renewed role for human resource management and its impact in management gap where the relationship and effect of renewed role for management of human knowledge with its variables (reengineering training and development the human resources, Human Resources Information Systems, organizational cultural, high excellence of human brains development and management, total quality management) in management of knowledge gap with its variables (Identify the knowledge gap, Diagnosis of the knowledge gap, and Addressing the knowledge gap, treating and redusing the knowledge gap). The main problem to be discussed was from determining the renewed role of human resources management and its impact in management of knowledge gap and Contribution to the theoretical accumulation in cemented renewed role for the management of human resources and secretions intellectual debate about the management of the knowledge gap in addition Is there a relation and impact between the renewed role of human resources management and management knowledge gap.In order to clarify the relationship between the researches variables, severl main hypotheses have been formed, the questionnaire method has been adopted as a means of gathering data and acquiring financial data with its analysis. The questionnaire was subject to Validity and reliability tests : distributed to 133 one from general Managers The heads of departments and directors of the people and staff of Al - Rafidain bank and its branches.and for analyzing the study data the (SPSS) and ready - to - use programs were used. The main statistical tools used in analysis were : "percentage, frequency, average, diversion, differential factor, Spearman connection factor, simple linear slant ".The statistical methods discharged a number of results, mainly the The existence of a positive relationship between the renewed role of human resources management and management of the knowledge gap and not to mention the effect of the renewed role of human resources management and the knowledge gap management.In the framework of discussing the results, the study forwarded a number of conclusions, mainly that the ability of organizations to identify the renwed role of human resources management and its impact of knowledge gap management has a great impact on diverting it to developing organizations.Finally, the study has submitted anumber of recommendations through which they can deepened the renewed role of human resources management in the Al - Rafidain bank to ensure the deepen of competitive advantage and sucess for it

مدى كفاءة استخدام انموذج كايزن لتقييم الاداء المؤسسي : دراسة تحليلية لاراء عينة من مكاتب المفتشين العموميين == Efficiency Rang In Using The Kaizen Model For Organizational Performance Measurement An Analytical Study of The Views of A Sample of The Offices of Inspectors General

اسم المؤلف: محمد عباس حمزة
اسم المشرف: كاظم احمد جواد الجشعمي
الموضوع العام: الادارة والاقتصاد
السنة: 2016
الموضوع الدقيق: التخطيط الاستراتيجي
الدرجة: دبلوم عالي
الجامعة: الجامعة المستنصرية - كلية الادارة والاقتصاد - قسم ادارة الاعمال
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:
المستخلص: The present study addressed the "efficiency in using the Kaizen model for the measurement of organizational performance", which is a subject that has never been taken in academic aspects based on the writer's knowledge. The importance of this study comes from being a new subject in management, and relates directly to the continuous development of organizations in both private and public sectors.The argument of the study is summarized by some important questions like; does the efficiency of Kaizen model depend on the availability of suitable capacities and resources for the success of the self - assessment process? The aim of the study is to investigate the ability of the organizations under this study to use the model, and highlighting some essential requirements for its success. For that aim, an assumption was made that the organizations under this research have an acceptable level of competence to use Kaizen model to achieve organizational success. In addition, in order to verify this assumption, a questionnaire was used as a main tool. It was answered by a representative sample of Assessment teams' members in the following public organizations : The General Inspector office of the Ministry of Youth and Sport, General Inspector office of the Ministry of Education, General Inspector office of the Ministry of Municipalities and Public Works, General Inspector office of the Establishment of Martyrs, and the General Directorate for Industrial Development. The sample included 52 members. The data was collected using many methods like questionnaires, field visits, and personal interviews. In addition, several measurement tools were adopted to get the results including percentages, Arithmetic mean, standard deviation, and the coefficient of variation, with the help of the statistical program SPSS.The study shows important findings. First, Kaizen model is suitable to use with the activities and processes of the chosen public organizations. Second, the results of the organizational Performance assessment are not taken into consideration most of the time, which leaves the assessment as a routine process without any reform outcomes. This weakness is a result of the absence of any organizational environment that can develop a changing culture within its different managerial levels.Finally, the study ends up with some recommendations : 1) The important need to invest and adopt Kaizen model to analyze the internal organizational environment in order to highlight the strengths and weaknesses of the organizational performance2) Spreading awareness about self - assessment and continuous development's culture in all managerial levels3) Increasing the knowledge of employees about modern best practices and their efficiency in developing the organizational environment

دور التطبيع التنظيمي في معالجة مشكلات ضغوط العمل : دراسة تحليلية في جامعة القادسية == The Role of Regulatory Normalization In Dealing With Work Stress Problems Analytical Study In The University of Qadisiyah

اسم المؤلف: مازن طالب جرد الشيباوي
اسم المشرف: سحر احمد كرجي العزاوي
الموضوع العام: الادارة والاقتصاد
السنة: 2017
الموضوع الدقيق: ادارة مكتب
الدرجة: دبلوم عالي
الجامعة: الجامعة المستنصرية - كلية الادارة والاقتصاد - قسم ادارة الاعمال
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:
المستخلص: يعد التطبيع التنظيمي احد المفاهيم الادارية التي استحوذت على اهتمام كثير من الباحثين في مجال الموارد البشرية والسلوك التنظيمي لاثاره الايجابية في كثير من المتغيرات المنظمية الاخرى. واستنادا الى ذلك هدفت الدراسة الى معرفة الدور الذي يمارسه التطبيع التنظيمي | The organized normalization consider one of the administration concept which attract the intension many of researchers in human recourse and organized behavior to his positive effects in many of regulatory variables. Based on that , the study was prepared to find out the role played by the regulatory normalization of the three stages (pre - access, confrontation, stability) in dealing with problems of work stress. This was done in the colleges of the University of Al - Qadisiya of (17) College, supported on mainhypotheses emanating of them sub - hypotheses to test the relationship and influence between the its variables.The study adopted descriptive and analytical approach by using descriptive style in the theoretical side and the statistical analysis at the practical side, and are designed for this purpose administrating a questionnaire that suitable for nature of the study and its objectives as an essential tool for data collection , and that was processed using a number of statistical methods (Mean weighted, standard deviation, relative importance, the correlation coefficient of simple Sirman, test F, the coefficient of determination) which was distributed to a sample of (47) employees of the deans of colleges the University of Al - Qadisiyah and their assistants (scientific and administrative) and after collecting and dispersing and data processing statistical program (SPSS) and in the light of the results the study had reached a set of conclusions, namely The University of Al - Qadisiya and through its colleges of the study sample was able to hiring and investing the change in the regulatory normalization of events more changes to deal with the pressures of workproblems. But there are differences in the moral influence of the subvariables (stages) in dealing with the problems of the pressures of work, this change has appeared in (phase stability) larger than the other stages (preaccess, confrontation).Whenever the study came out a set of recommendations which can contribute to strengthening the positive aspects and address the negative aspects of the study sample colleges the most prominent the use of modern methods of normalization and developed methods of modeling behavior for the normalization of personnel and the mitigation of pressures of work facing them.

تاثير استراتيجية التدريب في اداء المشاريع : دراسة تحليلية في وزارة الشباب والرياضة == The Role of Training Strategies At The Performance In Projects Efficiency In The Iraqi Ministry of Youth And Sports - Case Study

اسم المؤلف: ليلى مهدي عبد الحسين
اسم المشرف: هشام طلعت عبد الحكيم الونداوي
الموضوع العام: الادارة والاقتصاد
السنة: 2017
الموضوع الدقيق: التخطيط الاستراتيجي
الدرجة: دبلوم عالي
الجامعة: الجامعة المستنصرية - كلية الادارة والاقتصاد - قسم ادارة الاعمال
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:
المستخلص: تهدف الدراسة الى معرفة مدى تطبيق وزارة الشباب والرياضة العراقية للانشطة التي لها علاقة بوجود استراتيجية واضحة للتدريب واثر ذلك في مستوى اداء االمشاريع الشبابية فيها، ولقد تكون مجتمع الدراسة من التشكيلات الادارية التابعة للوزارة، اما عينة الدراسة فتم اختي | The study aim to investigate the application of the Iraqi Ministry of Youth and Sports to the activities that are related to a clear strategy including training and its impact on the performance of youth projects. The population of the study are the administrative formations of the ministry. The study sample is a random sample of the ministry employees which covers 50% of the study population by 10 departments. This study targeted the employees and directors of the ministry that work in the departments concerned with training, trainers to the ministry directorates and trainees in economic empowerment which include how to develop a project courses held by the ministry through forums across the provinces of Iraq. The questionnaire was used as a tool for data collection. The study was conducted on 150 questionnaires collected from the ministry. Several conclusions were found, including : 1. There was a positive statistically significant relation between the application of the stages of the training process from a strategic perspective and the youth projects performance at the ministry of youth and sports 2. The presence of a statistically significant positive correlation between the extent of the senior management involvement in training strategy and the project performance. 3. The results of this study showed that there are some constraints that face these companies when adopting an effective training strategy for training such as lack of organizational culture and highly qualified trainers and the rigidity of the laws and regulations. Finally, this study concluded a number of recommendations that include the need for the top management at the Ministry of Youth and Sports to provide more attention and support for a clear training strategies of the overall ministry strategy, as well as the need for specialized training programs provided to its members, and to apply the training methods that suit the ambitions and aspirations and needs of young people.

تقييم واقع متطلبات نظام التصنيع الاخضر : دراسة حالة في شركة ديالى العامة للصناعات الكهربائية / معمل محولات التوزيع == Evaluation The Reality Requirements of Green Manufacturing System A Case Study At Diala State Company For Electrical Industries / Distribution Transformers Factory

اسم المؤلف: لؤي راضي خليفة الربيعي
اسم المشرف: زهرة عبد محمد
الموضوع العام: الادارة والاقتصاد
السنة: 2016
الموضوع الدقيق: ادارة اعمال
الدرجة: ماجستير
الجامعة: الجامعة المستنصرية - كلية الادارة والاقتصاد - قسم ادارة الاعمال
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:
المستخلص: يعد نظام التصنيع الاخضر من اهم الانظمة التصنيعية المعاصرة كونه يسهم في تحقيق الكفاءة باستخدام المواد الاولية والترشيد بالطاقة واستخدام المعدات الحديثة للتقليص من المخلفات الصناعية وانبعاثات الغازات والتخلص من المواد الخطرة والسامة في العملية. لذا تواجه | A Green manufacturing system is regarded as one of the most modern manufacturing systems which is providing to the achievement of efficiency by using raw materials and energy rationalization and the usage of modern equipment to the reduction of industrial waste and gas emissions and disposal of hazardous waste and toxic materials in the process. So manufacturers have hard applying green manufacturing system and that the lack of clarity of the requirements for application of system and to my knowledge researcher limit. For the former reasons the research problem crystallized in not to identify all green manufacturing companies in the industrial system requirement, and the lack of a checklist to assessing those requirements. Therefore, the aim of research into Identification of green manufacturing system requirements and Design checklist on according to the proposed green manufacturing system requirements so that it can assessing the availability of green manufacturing requirements and diagnosing the gap between the reality of the actual manufacturing and green manufacturing requirements of the proposed system in the factory sample. The importance of provide information to help the company's management and factory respondent in making decisions towards the shift towards green manufacturing system. To achieve the objectives of the research approach has been adopted as a case study approach helps in the comprehensive and in - depth analysis of the problem has been researched using the checklist as essential of the tool included in the data collection (88) paragraphs included all green manufacturing system requirements. It has been selected distribution transformers plant, a subsidiary of General Diala Electrical Industries as a located to conduct the useful side to search for the purpose of diagnosing the gap between the reality of the actual manufacturing and green manufacturing requirements of the proposed system.The research found a set of conclusions the most important there isa clear disparity in the application of green manufacturing in the factory system requirements which has resulted in the existence of large gaps appeared during diagnosis results checklists that have been used due as a result of the lack of sufficient attention to adopt manufacturing methods green. So the research comes to the point the development of a plan for the implementation of green manufacturing system requirements in the factory respondent and advantages from the consequences of the checklist to assess the manufacturing practices and work to address the problems and constraints facing the application of those requirements

امكانية تطبيق التحالف الاستراتيجي في الشركة العامة للنقل البري : دراسة تحليلية == The Possibility of Applying Strategic Alliance In The General Company For Land Transport - An Analytical Study

اسم المؤلف: فراس كاظم عبد الكريم
اسم المشرف: رغد يوسف كبرو
الموضوع العام: الادارة والاقتصاد
السنة: 2016
الموضوع الدقيق: التخطيط الاستراتيجي
الدرجة: دبلوم عالي
الجامعة: الجامعة المستنصرية - كلية الادارة والاقتصاد - قسم ادارة الاعمال
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:
المستخلص: يهدف هذا البحث الى تسليط الضوء على اهم المشكلات التي تواجهها الشركة العامة للنقل البري خلال سعيها لتحقيق الميزة التنافسية من خلال اقامة التحالفات الاستراتيجية، وقد اعتمد هذا البحث اسلوب التحليل في تشخيص المتغيرات البيئية المؤثرة في عمل الشركة العامة للنقل | This research aims to highlight the most important problems facing the General Company for Land Transport during the quest to achieve competitive advantage through the establishment of strategic alliances, during Its quest to achieve competitive adventage through the establishment of strategic alliances. The research problem is a set of questions about the reality of the current alliances in the company it was a model default expresses the logic of search variables put and a hypotheses that the researcher is seeking for verification group. It has been collecting information on the theoretical side of Arab and foreign sources books, research and information network (the Internet), As for the practical side of the research to gather information from a selected sample of employees of the General Company for Land Transport headquarters The all department managers and officials of the branch (upper and middle management). The questionnaire was designed by the researcher through benefiting from the sources listed above as one of information gathering tools to practical side of the search, Researcher was adopted (scale ) Likert Quintet measure to analysis of the questionnaire used in the practical side and then distributed to the research sample.Through the use of statistical methods of percentage and arithmetic mean and standard deviation as well as the coefficient of variation Find reach a set of conclusions, including : The establishment of the strategic alliance is to achieve Competitive advantage Through access to the capabilities and resources of the opponent at the same time act in accordance with the philosophy of That Ensure that the alliance with the rival will ensure you not to his rival and thus will reduce From threats competitors Risks , and at the same time the company will acquire a market share Greater than if continued without coalitionPoor coordination between the organization's strategy and alliance strategy, as the process did not find there are precise studies on the feasibility of the coalition process that should result in requirements Basic that you need organization, those studies that differentiation between the benefits of the establishment of the coalition and benefitsWork independently away for alliances. In addition to the lack of choice coalition type studies most beneficial for the company between the many types that represent the planning stage of the Alliance coalition.The study came out a number of recommendations, which focused on : Company should work on finding a clear strategy for the trade - off between buying Additional tucks and work individually or entering alliances options, The second option requires from the company a feasibility studies to determine the type and format of alliances so as to choose the type of alliance fitting and preferably approved style of (Strategic alliances) , As a traditional short - term alliances may be useful to a company during a specified period but often their effects are Limited in the long term.Emphasize the trend towards investments Increase the projects, especially the diversification of specialization the company a trucks through the use of the finance resources which may a company acquire from the State or from any other sources. Better for the government to give the company more attention by allowing it to alliance in sectors outside their field of specialization with the recognition of a national carrier and exclusive to the Ministries of State (controls can determine additional control over the company after giving that privilege). And the seeking of State to conclude agreements with neighboring countries enables the company to work out of Iraq and increases the possibility of an alliance with foreign companies.

استراتيجيات الامن الغذائي وامكانيات تحقيق الاكتفاء الذاتي : دراسة حالة في وزارة الزراعة العراقية == Strategies For Food Security And Possibilities For Self - Sufficiency Case Study At The Iraqi Ministry of Agriculture

اسم المؤلف: غادة مهدي عبد السوداني
اسم المشرف: سمية عباس مجيد الربيعي
الموضوع العام: الادارة والاقتصاد
السنة: 2017
الموضوع الدقيق: التخطيط الاستراتيجي
الدرجة: دبلوم عالي
الجامعة: الجامعة المستنصرية - كلية الادارة والاقتصاد - قسم ادارة الاعمال
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:
المستخلص: يواجه العراق صعوبات وتحديات كبيرة في محاولة سعيه لتحقيق امنه الغذائي، لوجود مشاكل في الانتاج الزراعي وفي الاستجابة لمتطلبات السوق من خلال تزايد المعروض من الاغذية المستوردة قياسا بالمعروض من المنتج الزراعي الوطني في السوق العراقي مما ينذر بان مسالة تامين | Iraq faces great difficulties and challenges in his attempts to achieve food security.The research focuses on a number of problems, including large - dumping food products imported policy in spite of the provision of the local product, and Ouksour agricultural production in response to market demands, foreshadowing that the issue of securing the lunch inside Iraq is in great danger and a threat to the issue of food security in Iraq.And highlights the importance of research on the need for attention to the stability of the food security it represents a stable, economically, socially, politically and security of the country, and the importance of achieving self - sufficiency in strategic commodities from the support and development of the national economyThe research aims to analyze the reality of food security in Iraq and the strategies used and analyze the performance of the agricultural sector and models of proposed strategies to achieve food securityIn order to achieve that the researcher has chosen in the sample studied and the Ministry of Agriculture a community of experts in the field of food security, where the study was conducted on 10.05.2015 until 30.12.2016.Researcher found several conclusions that the most important agricultural sector suffers from a food gap and low domestic production rates, where Iraq depends mainly on the agricultural sector to achieve food security, it also offers several recommendations to search the most important.Set a comprehensive national food security strategy with the involvement of national authorities and institutions to achieve economic revival of the country and carry out a thorough survey of all food needs for future phase of the country and to set effective strategic plans for its implementation.

دور الاصلاح الاداري في ترشيد نفقات موازنة الدولة : دراسة تحليلية في مقر وزارة المالية == The Role Administrative Reform In The Scantiness of The Country'S Budget Expenditures Analytical Study At The Headquarters of The Ministry of Finance

اسم المؤلف: علي طاهر كاظم العبيدي
اسم المشرف: كاظم احمد جواد الجشعمي
الموضوع العام: الادارة والاقتصاد
السنة: 2017
الموضوع الدقيق: التخطيط الاستراتيجي
الدرجة: دبلوم عالي
الجامعة: الجامعة المستنصرية - كلية الادارة والاقتصاد - قسم ادارة الاعمال
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:
المستخلص: تهدف الدراسة الى تشخيص دور الاصلاح الاداري ( كمتغير مستقل) في ترشيد نفقات موازنة الدولة (كمتغير تابع) من خلال ابعاد الاصلاح الاداري المتمثلة بــ (التطوير التنظيمي، والترشيق الوظيفي، ومكافحة الفساد الاداري) مع متطلبات ترشيد النفقات العامة التي يفترض من اجه | This study aims at diagnosing the role of the administrative reform ( as an independent variable ) in scanting the country's budget expenditure ( as a subsidiary variable ) throughout the administrative reform dimensions represented by ( systematical development , job scantiness and combating administrative corruption ) and the general prerequisites of the expenditure scantiness which are supposed to be controlled by the governmental authorities which precisely determine the objectives the priorities , social justice and achievement control. The problem posed in this study is represented by the excess in the government's responsibilities and its excessive needs for general expenditure at the time there is scarcity in the resources which should sponsor the general budget, which leads to a continual budget deficit as well to the absence of clear - cut aims, of specifying the priorities and of control. this study is based on the assumption that the administrative reform for the country 's institutions is conducive to the scantiness of general expenditure concerning the country's budget. To illustrate the relationship between the variables of the main study and the subordinate study, two hypotheses have been formed, of which the main hypothesis concentrates on the existence a statistical indicator related to administrative reform as to the scantiness of expenditure related to the country's budget. the study relies on the analytical and descriptive approach when treating its variables with the help of the criteria agreeable with the aims and the nature the environment of the ministry in question ( the ministry of finance ) throughout using a number of statistical means to attain the required results such as using a factor analysis, repetitions, percentages, accountancy domain, criterion deviation and relative significance. The study has been applied to the ministry of finance throughout distributing a questionnaire which consists of 30 questions to a sample formed of 40 officials from the center of the ministry including a general director , assistant of a general director , department director and a director of sub - department , together with experts working in it and a group of officials who have long worked in the ministry. all the data have been collected from the processed sample which has been subjected to the descriptive and statistical analysis using the statistical programme called ( amos - VRR 23 and spss - VER 23 ) The study has concluded a group of findings of which the most important ones are : - there is a relatively strong relationship __a positive one inferred from the results of the statistical analysis__ with the variables of the study ( administrative reform and the scantiness of expenditure for the country's budget ), which emphasizes the truthfulness and compatibility of the major and minor relevant hypotheses, and the institutions' need for scantiness. the findings also show that the process of wasting the public financial resources and the increase in expenditure on non - productive sectors will lead to a greater opportunity of stealing and pilfering supporting many aspects of corruption. Finally , the researcher presents some recommendations necessary for preserving the public financial resources, of which the most important one is directing the processes of expenditure on productive projects in all the relevant sectors to ensure bringing about the financial revenue and social progress.

تاثير بناء المهارات العقلية والمعرفية في تحقيق الاداء المتفوق : دراسة تحليلية في وزارة العلوم والتكنولوجيا == Effect of Mental Skills And Cognitive Skills Building In Achieve Superior Performance / Empirical Study Conducted Ministry Ministry of Science & Technology

اسم المؤلف: علي حامد غليم الزهيري
اسم المشرف: لمياء سلمان عبد علي الزبيدي
الموضوع العام: الادارة والاقتصاد
السنة: 2017
الموضوع الدقيق: ادارة اعمال
الدرجة: ماجستير
الجامعة: الجامعة المستنصرية - كلية الادارة والاقتصاد - قسم ادارة الاعمال
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:
المستخلص: تعد المهارات العقلية والمهارات المعرفية من اهم انواع المهارات التي تساهم في انجاز قادة المنظمات لاجراءات العمل بشكل متميز من خلال التكيف مع ظروف البيئة الداخلية والخارجية، وبالتالي تحقيق الاداء المتفوق عن باقي المنظمات. وبناءا على ذلك تبلور الاطار الف | The mental and cognitive skills is one of the most important types of skills that contribute to the achievement of the leaders of organizations for the procedures of reason seamlessly, through adaptation to internal and external environment conditions, and therefore achievement distinctive and superior performance for the rest of the organizations.Accordingly, ideological and practical context to take shape for this study in order to clarify the philosophy of the role of both the mental and cognitive skills to achieve superior performance, as well as trying to find solutions the prevailing problem in the Ministry of Science and Technology. Namely, an inability in achieve superior performance, because there are deficiencies in the levels of the mental and cognitive skills for the officials in the Ministry or in the integration of those skills.It has been depend on the practical approach in the study, as an approach helps to comprehensive and accurate analysis of all the details of study problem. It has also been depend on the form of a questionnaire essentially as means to collect the data on the study, as well as compiling many data by identifying the actual reality of the Ministry.The study population represents seven scientific offices within the Ministry of Science and Technology, has identified sample of the study represented directors, their assistants, departments and scientific centers directors and the seven offices that have been selected for the study and number reached 127.Questionnaire was used as means to collect the data and information on the study, as well as compiling a lot of data and annual reports (2011 - 2012 - 2013 - 2014 - 2015), and by identifying the actual reality of the Organization researcher ( the Ministry).Researcher reached through study at the practical side (analysis and testing) to a group of intellectual, theoretical and the other practical conclusions, which identified the fact in place surroundings of the Ministry. The most important : attention of the officials in the Ministry of Science and Technology rather well what proportions mental and cognitive skills, and lack of interest in proportions superior performance.Based on those conclusions, the study recommends increased attention to leaders in the Ministry of Science and Technology proportions mental and cognitive skills, as well as a big focus on the proportions of superior performance, as well as finds a formula official relationship between the Ministry and state institutions other inside and outside Iraq.

اثر تشخيص المعوقات التنظيمية في ادارة الابداع : دراسة استطلاعية لاراء عينة من المدراء العاملين في رئاسة جامعة == The Effect of Organizational Barriers of Diagnoses Upon Innovation Management (A Survey Study of The Views of A Sample of Managers Workers In Presidency of The University of Myssan)

اسم المؤلف: عبد الرزاق قاسم محمد
اسم المشرف: رغد يوسف كبرو
الموضوع العام: الادارة والاقتصاد
السنة: 2017
الموضوع الدقيق: ادارة اعمال
الدرجة: دبلوم عالي
الجامعة: الجامعة المستنصرية - كلية الادارة والاقتصاد - قسم ادارة الاعمال
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:
المستخلص: تناول البحث موضوع اثر تشخيص المعوقات التنظيمية في ادارة الابداع، وقد اختبرت الدراسة في قطاع التعليم العالي ممثلا في رئاسة جامعة ميسان. وطبق البحث في عينة مكونة من (50) مدير موزعين في مستويات ادارية متمثلة في (مدراء اقسام ومسؤولي شعب)، واستخدمت الدراسة ا | This research examines the impact of organizational barriers in innovation management. This paper had used the higher education sector as its main body of analysis. The sample consists of fifty managers from different managerial positions, both department managers and sub - division managers, from the University of Missan. The study used the questionnaires as the main method to collect information and data. The research aims to test the main hypotheses of correlation and impact among the test variables in order to answer the research argument and reach the targeted aims. A group of statistical tools such as arithmetic mean, standard deviation, relative importance, coefficient of determination, simple linear regression, and spearman coefficient are used to analyze the information and data. The research reaches several conclusions that support the main hypothesis of this paper. Among these conclusions is the dominance of the laws, regulations, and procedures in every aspect of the university’s work. The work is conducted through work regulations which do not permit the workers to operate out of familiar procedures. This is due to the administration’s fear that employees will breach the regulations, which would impact negatively on the university’s operation. The study also finds that the University of Missan does not distinguish the innovative employees correctly; this is either due to discrimination against them by managerial offices, or the university’s neglect of innovative employees and lack of appreciation for their contributions in the development of the university. In light of the findings in this research, the paper makes some recommendations. Most importantly among them is the necessity of treating organizational barriers preventing innovation in department managers’ offices and their sub - divisions. The research also recommends the adoption of a particular mechanism to distinguish innovators and increase the suitable financial and moral incentives, to allow them to partake in decision - making.

التحليل الاستراتيجي ودوره في تبسيط اجراءات تسجيل المنظمات غير الحكومية واتمتتها : دراسة حالة في دائرة المنظمات غير الحكومية == The Strategic Analysis And It’s Role In Simplifying N.G.O.s Registration And Automation Procedures Case Study In N.G.O.S Department

اسم المؤلف: ضياء حسن حميدي
اسم المشرف: فؤاد يوسف عبد الرحمن
الموضوع العام: الادارة والاقتصاد
السنة: 2017
الموضوع الدقيق: التخطيط الاستراتيجي
الدرجة: دبلوم عالي
الجامعة: الجامعة المستنصرية - كلية الادارة والاقتصاد - قسم ادارة الاعمال
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:
المستخلص: The aim of this research was to define the concept of Non - Governmental Organizations registration procedures and application of simplification processes in the service business environment ,represented by the Non - Governmental Organizations in the department of the general secretariat of the council of ministers in order to reach a reduction of the time required for registration procedures and conditioning the Non - Governmental Organizations by deleting a number of unnecessary steps and procedures or merging some steps together in a single step. Which will actively contributing in a rapid completion of the issuance of the certificate of registration and provide a broader and better services for representatives of Non - Governmental Organizations in Iraq.The research method follows the critical analysis of data and specific information on registration procedures and conditioning the organizations that currently working in the department mentioned ,in which the researcher relay on the data and information collection procedures of the research on direct observation, field attendance and personal reviews with the study of such files and records as well as the study of lows and instructions for the action in questions , to obtain the data & information collection for the purpose of the research.It has been found that the dependent on the electronic method in solving the problems of delaying registration procedures and canceling self - judgement , through designing electronic program entitled [Electronic Registration Program ],which has been examined practically & proven that it will minimize unnecessary procedure , shortening of time , with less effort & cost for the beneficiaries

تحليل كفاءة سوق الاوراق المالية وفقا للفترات الزمنية والحجم واثرها في القرار الاستثماري وتحقيق العوائد غير العادية : دراسة تطبيقية في اسهم المصارف المدرجة في سوق العراق للاوراق المالية == Analysis of The Efficiency of The Securities Market In Accordance With The Time Periods And Size And Its Impact On Investment Decision And Achieve Extraordinary Returns Applied Study On Stocks of Banks Listed On The Iraq Market For Securities

اسم المؤلف: صلاح ساجت مجرن
اسم المشرف: هشام طلعت عبد الحكيم الونداوي
الموضوع العام: الادارة والاقتصاد
السنة: 2014
الموضوع الدقيق: ادارة اعمال
الدرجة: ماجستير
الجامعة: الجامعة المستنصرية - كلية الادارة والاقتصاد - قسم ادارة الاعمال
اللغة: العربية
مكان الجامعة: بغداد
الكلمات الدلالية:
  • شذوذ اسهم السوق
  • تاثير يوم من بين ايام الاسبوع
  • وتاثير شهر من بين اشهر العام
  • وتاثير الربع من بين ارباع العام
  • وتاثير الحجم
الصفحات الاولى:
المستخلص: اعدت هذه الدراسة من اجل اختبار وجود الحالات الشاذة في سوق العراق للاوراق المالية خلال مدة الدراسة (2009 - 2013)، واهتمت بدراسة تاثير شهر من العام وتاثير ربع من العام وتاثير الحجم. واعتمدت الدراسة بيانات القطاع المصرفي لمؤشر سوق العراق للاوراق المالية، حي | This study was prepared in order to test the presence of anomalies in the Iraqi market for securities during the study period (2009 - 2013), and the study focused on the effect of month of the year and the impact of a quarter of the year and the effect size. The study data to the banking sector index of the Iraqi market for securities, where the study examined the nineteen banks shares of banks listed on the market.Before going to apply the study of market anomalies have been identified at the level of efficiency of the market for securities Iraq study, where they were determining the level of efficiency of the Iraqi market for securities entirely during the study period and for an extended time to five years.The test used in the study hypotheses and parametric statistical methods and non - parametric regression analysis, and the imposition of the president is "not the existence of anomalies in the Iraqi market for securities. The study is the overall market is Iraq does not have the competence according to the weak form of market efficiency, and the results showed as well as the lack of effect of month of the year, and the lack of impact of a quarter of the year, and the lack of effect size and in the time frame of the study period, according to the statistical methods used.
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