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امكانية استخدام استراتيجيات التكنولوجيا في تحقيق الاسبقيات التنافسية باتجاه الانتاجية الخضراء : دراسة حالة في شركة مصافي الوسط / الدورة == Possibility of The Use of Technology Strategies To Achieve Competitiveness of Priorities Toward The Green Productivity A Case Study In Middle Refinery Company\ Al - Dourah
Author name:
نهضة علي عباس التميمي
Supervisor name:
رفاء فرج سموعي
General topic:
Administration and Economics
Specific topic:
Business Administration
Degree:
Doctorate
University:
Mustansiriyah University
Language:
Arabic
University location:
Baghdad
First pages:
07T4296 - p.pdf
Abstract:
وجبت التحديات وحالات اللاتاكد البيئي من منظمات الاعمال, ولاسيما الصناعية منها, ان تصبح دائمة البحث عن السبل التي تستطيع من خلالها تحقيق هدف البقاء والنمو والاستمرار, لذا ساهم هذا البحث في مواجه ذلك بمتغيراته الثلاثة المتمثلة بـ ( استراتيجية التكنولوجيا, و| The challenges and uncertainty in business organizations, especially industry, necessitated that they every way for the achieving the goal of survival, growth and continuity. Therefore, this research contributes with confronting the three variables of (technology strategy - green productivity, operational distinguishing). The investment of developed modern developed to cope up with the requirements of the age in the production process requires the creation of levels of productivity that exceeds the traditional levels of production, namely, the green productivity, which is a high level of production. This new level will achieve double goals; the first is to maintain the safety and security of the environment against pollution, and the second is suitability with the demand of the clients. Upon that fact, the research endeavor aimed at stating and diagnosing the importance of the secondary dimensions for the technology strategy in achieving the operational distinguishing with the average of achieving higher level of green productivity. The researcher depended on a group of methods in order to test the correlation relations and the effect of hypotheses that were formulated on the correction of the plan by the use of the method of research (descriptive checklist and case study). The Company of Middle Refinery \ Al - Durrah was chosen as the community of the study. The sample included (7) types of the production of the light oil derivatives - the Commission of Oil derivatives as a field of study in order to evaluate the three variables. The research comes up to a number of findings which are result of the intellectual and application aspects tackled by the researcher that diagnosed the reality of the company and the sample of the study. It is found that there is a gap that ranges from (%7 - %20). That means there is partial application of the study variables of the technology strategy and green productivity (independent variable - medium variable). In addition to conducting the quantitative aspect to document and measure the level of their realization quantitatively. The researcher recommends depending on the results of the evaluation of the checklists and the results of the quantitative aspect for both to achieve more work on the ideal use of the resources in a manner that helps to narrow the gap to reach to the ideal level (%100) to achieve better work environment which would be recorded on coming up with a various products that meet the satisfactions of the demanding parties. In addition to that the researcher makes relevant suggestions.
