Share
التسويـق الداخلي وعلاقته في جـودة الخدمات المكتبيـة : دراسة تطبيقية في شركة نفط البصـرة == Internal Marketing And Its Relationship To The Quality of Office Services : Empirical Study In Basra Oil Company
Author name:
ميثم محمد حسين الديراوي
Supervisor name:
سرمد حمزة جاسم الشمري
General topic:
Administration and Economics
Specific topic:
Office Management
Degree:
Higher Diploma
University:
Mustansiriyah University
Language:
Arabic
University location:
Baghdad
First pages:
07T4291 - p.pdf
Abstract:
تناول البحث تحليل العلاقة بين التسويق الداخلي والخدمات المكتبية في شركة نفط البصرة وتسليط الضوء على ضرورة الاهتمام بالتسويق الداخلي والخدمات المكتبية وتم استعمال المنهج الوصفي التحليلي واستعمال انموذج سبيرمـــن في الاستبانـة. مشكلـــة البحث تمثلــت بعد | Research Analysis of the relationship between internal marketing and office services in Basra Petroleum Company Highlighting the need to pay attention to internal marketing and office services. The descriptive analytical approach and the use of the Spearman model were used in the questionnaire.The problem of research was not to use the company investigated Internal marketing and office services The research sought to achieve a set of applied goals based on three main hypotheses.The questionnaire was used to collect data and information related to the research, distributed to a sample of 64 employees of the engineering agency, and by analyzing the answers of the employees of the officials (engineering, refrigeration engineering, engineers, administrators, technicians, auditors, accountants) An appropriate measure and statistical tools appropriate to achieve its objectives.The research concluded that the validity of the hypotheses was positive and significant correlation between internal marketing dimensions such as quality of information services, quality of extension services, quality of secretarial services, and field of vision. Adopting internal marketing as one aspect of marketing for the purpose of demonstrating the possibility of developing the reality of performance in companies and work reality. Desktop and archiving In addition to the weakness in how to absorb this modern trend through the adoption of internal marketing as a facet of evaluating the performance of the office and measuring the quality of the performance of the office (with the results showed that the dimension (internal marketing and quality of extension services and the quality of information services and the quality of secretarial services) When the internal marketing trends and trends in the performance and completion of the work and the existence of conclusions regarding the site of the research and made recommendations to the model of the research.
