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امكانية تطبيق التحالف الاستراتيجي في الشركة العامة للنقل البري : دراسة تحليلية == The Possibility of Applying Strategic Alliance In The General Company For Land Transport - An Analytical Study
Author name:
فراس كاظم عبد الكريم
Supervisor name:
رغد يوسف كبرو
General topic:
Administration and Economics
Specific topic:
Strategic Planning
Degree:
Higher Diploma
University:
Mustansiriyah University
Language:
Arabic
University location:
Baghdad
First pages:
07T4276 - p.pdf
Abstract:
يهدف هذا البحث الى تسليط الضوء على اهم المشكلات التي تواجهها الشركة العامة للنقل البري خلال سعيها لتحقيق الميزة التنافسية من خلال اقامة التحالفات الاستراتيجية، وقد اعتمد هذا البحث اسلوب التحليل في تشخيص المتغيرات البيئية المؤثرة في عمل الشركة العامة للنقل | This research aims to highlight the most important problems facing the General Company for Land Transport during the quest to achieve competitive advantage through the establishment of strategic alliances, during Its quest to achieve competitive adventage through the establishment of strategic alliances. The research problem is a set of questions about the reality of the current alliances in the company it was a model default expresses the logic of search variables put and a hypotheses that the researcher is seeking for verification group. It has been collecting information on the theoretical side of Arab and foreign sources books, research and information network (the Internet), As for the practical side of the research to gather information from a selected sample of employees of the General Company for Land Transport headquarters The all department managers and officials of the branch (upper and middle management). The questionnaire was designed by the researcher through benefiting from the sources listed above as one of information gathering tools to practical side of the search, Researcher was adopted (scale ) Likert Quintet measure to analysis of the questionnaire used in the practical side and then distributed to the research sample.Through the use of statistical methods of percentage and arithmetic mean and standard deviation as well as the coefficient of variation Find reach a set of conclusions, including : The establishment of the strategic alliance is to achieve Competitive advantage Through access to the capabilities and resources of the opponent at the same time act in accordance with the philosophy of That Ensure that the alliance with the rival will ensure you not to his rival and thus will reduce From threats competitors Risks , and at the same time the company will acquire a market share Greater than if continued without coalitionPoor coordination between the organization's strategy and alliance strategy, as the process did not find there are precise studies on the feasibility of the coalition process that should result in requirements Basic that you need organization, those studies that differentiation between the benefits of the establishment of the coalition and benefitsWork independently away for alliances. In addition to the lack of choice coalition type studies most beneficial for the company between the many types that represent the planning stage of the Alliance coalition.The study came out a number of recommendations, which focused on : Company should work on finding a clear strategy for the trade - off between buying Additional tucks and work individually or entering alliances options, The second option requires from the company a feasibility studies to determine the type and format of alliances so as to choose the type of alliance fitting and preferably approved style of (Strategic alliances) , As a traditional short - term alliances may be useful to a company during a specified period but often their effects are Limited in the long term.Emphasize the trend towards investments Increase the projects, especially the diversification of specialization the company a trucks through the use of the finance resources which may a company acquire from the State or from any other sources. Better for the government to give the company more attention by allowing it to alliance in sectors outside their field of specialization with the recognition of a national carrier and exclusive to the Ministries of State (controls can determine additional control over the company after giving that privilege). And the seeking of State to conclude agreements with neighboring countries enables the company to work out of Iraq and increases the possibility of an alliance with foreign companies.
