البحث — المستودع الرقمي العراقي

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الوعي الثقافي للمجتمع واثره في حركة التدفق السياحي : دراسة ميدانية لمجتمع مدينة بغداد Cultural Awareness Of The Community And Its Impact On The Flow Of Tourists Movement

اسم المؤلف: علي محمد كاطع السوداني

اسم المشرف: خليل ابراهيم احمد المشهداني

الموضوع العام: العلوم السياحية

السنة: 2014

الموضوع الدقيق: السياحة والفندقة

الدرجة: ماجستير

الجامعة: الجامعة المستنصرية - كلية الادارة والاقتصاد - قسم السياحة وادارة الفنادق

اللغة: العربية

مكان الجامعة: بغداد

الصفحات الاولى:

المستخلص: يسهم الوعي الثقافي في ادراك الفرد والمجتمع لواقعه الخاص ومحيطه الاجتماعي, الذي يسهل عليه عملية الاندماج والتفاعل مع هذا المحيط , مما ينعكس على اندماج السائح مع المجتمع المضيف , والذي له الاثر في حركة التدفق السياحي التي تعد السبيل الامثل لتطوير البلدان ال | Contribute to cultural awareness in the perception of the individual and society and the private to reality in and social surroundings, which facilitates the process of integration and interaction with the ocean, which is reflected in the merger of the tourist with the host community, which has impact on the tourist flow movement, which is the best way for the development of receiving countries for tourists in several areas, including cultural, social, political and economic process. The study aimed to determine the role of cultural awareness society through it factors (Social, technological and urban, religious, political and economic) to increase the flow of tourists movement on the one hand, and on the other hand, emphasize the importance of the variables that affect the increase the cultural awareness of the individual and society and their role in tourism. To achieve this, the researcher conducted a field study on the city of Baghdad as a community comprising all shades of the Iraqi society.. Selection visitors tourist sites was signed in the city of Baghdad in the sidearm Karkh and Rusafa as a model for the study. Was selected the simple random sample consisting of (400) Researched and Researched, by 20% the total number of visitors to tourist location The researcher used several key platforms, including descriptive method for data and information through the style and method of statistical and analytical survey, and the comparative method, as well as the style of observation and interviews conducted by a researcherat these locations. The study found that the most important results, including cultural awareness contributes to the empowerment of communities of understanding and peaceful coexistence and harmony, through what has composed understand enough about other cultures, which helps to increase the flow of tourists movement. It also contributes to cultural awareness through communication and interaction with other cultures in the third off the culture as a result of this interaction aimed at cultural convergence and social integration between the tourist and the host society, which leads to the development of travel and tourism

اثر ادارة العلاقات العامة في نجاح المنظمات السياحية : دراسة تطبيقية لعينة من فنادق الدرجة الممتازة والاولى في بغداد The Impact Of The Public Relations Management In The Success Of The Tourist Organizations Applied Study A Sample Of Excellent And First Class Hotels In Baghdad

اسم المؤلف: سهى عزيز جعاز الربيعي

اسم المشرف: فلاح تايه ذياب النعيمي

الموضوع العام: العلوم السياحية

السنة: 2015

الموضوع الدقيق: السياحة والفندقة

الدرجة: ماجستير

الجامعة: الجامعة المستنصرية - كلية الادارة والاقتصاد - قسم السياحة وادارة الفنادق

اللغة: العربية

مكان الجامعة: بغداد

الصفحات الاولى:

المستخلص: تمثل ادارة العلاقات العامة موضوعا جديرا بالبحث والدراسة وذلك لما لها من اهمية في حياة المجتمعات والمنظمات والشخصيات المهمة والمهن المعاصرة من خلال الدور التاثيري الفعال والذي ازداد تطورا مع ثورة الاتصالات وتكنولوجيا المعلومات الحديثة.ان ادارة العلاقا | The Public Relations represents a subject that is worthy to be studied for its importance for the life of societies, organizations , important personalities and contemporary professions through its vital and effective role which increased with the development of the revolution of communications and modern data technology.the public relation management is one that cannot do without it nowadays or in the future in respect to the right and convincing definition of the activities of the tourist organizations, together with getting the satisfaction and the support of the guests. The public relations management represents the most effective organization that plays a crucial role in controlling the communicative operations that take place among the upper , middle , and lower levels , as well as in the relationship between the organization and its internal and external masses to achieve a positive image. some organizations seek facts about other organizations to find out the strong and the weak points in the work of the competing organizations in order to attain success. Hence appears the importance of the public relations management in acquiring the confidence of the customers of the organization. The aim of the study is to investigate the impact of the public relations management on the success of the tourist organization at five - stars hotels in Iraq. and to verify the goal of the study, the researcher introduces a set of key questions to determine the relationship between the variable of the study. the private questions , they determine the problem of the study and they aim at clarifying the relationship and the effect of the variables of the study. Accordingly , many first - class hotels were chosen , and a questionnaire was used to measure was used to measure the variables of the study. A set statistical instruments and techniques were used to analyze and process the data such as Arithmetic mean , standard deviation to identify the level of the variables of the study. And spearman was used to measure the relationship between the variables of the study , simple linear regression was used to measure the effect relationship , and kruskal wallis was used to compare Al - Racheed, Baghdad ,Al - mansour melia , Babylon , Palestine and Ishtar hotels. the study come out with a set of conclusions , the most important of which are : The study shows an existence of relationship impact and a significant correlation between the variables of the study in respt to first - class hotels.The study assumed a set of recommendations the most important of which are : 1. it is necessary for the public relations management to be a separate section by itself with a status almost like that of the high management in order to acquire power and authority that enable it to achieve its tasks and activities.2. Encourage and develop substantial competence in the hotels surveyed and give them opportunities to experience and learn.

القيم الاخلاقية للمنتج السياحي ودورها في خصائص الخدمة السياحية : دراسة تطبيقية لاراء عينة من العاملين في الفنادق والشركات السياحية في مدينة بغداد

اسم المؤلف: سالم حميد سالم الجبوري

اسم المشرف: خليل ابراهيم احمد المشهداني

الموضوع العام: العلوم السياحية

السنة: 2015

الموضوع الدقيق: السياحة والفندقة

الدرجة: دكتوراه

الجامعة: الجامعة المستنصرية - كلية الادارة والاقتصاد - قسم السياحة وادارة الفنادق

اللغة: العربية

مكان الجامعة: بغداد

الصفحات الاولى:

المستخلص: تكتنف القيم الاخلاقية في النشاط السياحي في طياتها الابعاد الاجتماعية والثقافية والنفسية والدينية والثقافية والسياسية، لما لها من دور فاعل في تقديم خدمات سياحية ذات خصائص فنية، فهناك تنوع وتعدد في الاجناس والاعراق والعادات والتقاليد والحاجات والرغبات لدى | Neat moral values in tourist activity in it the social, cultural, psychological, religious, cultural and political dimensions, because of its active role in providing technical characteristics of tourist services, there is a diversity and multiplicity of the races and customs and traditions, needs and desires of tourists in their programs in tourism (cultural, religious, archaeological, natural, seasonal, recreational, etc..) and this led to the existence of a need for a variety of moral values in assets and areas of interaction with the tourist communities, in part to provide tourist services, which should raise the level and quality of the moral values of the tourism product to the optimum level being in touch intensively with things and acts and tastes with tourists during the tourist enjoyment of the services provided,The importance of the role of the moral values of the tourism product in the tourist service properties due to the tourism product is characterized by an institution of complexity instability and great challenge in his work, and therefore meet this challenge in its ability to respond to the requirements of the tourism environment and through follow their adaptation to deal with the psychological, social and economic variables strategy and religious, cultural and legal. Requiring the employees and the organization of tourism both in an effort to change, and responding to the demands of the labor for the production of distinct tourist service. The correction to the moral values of the tourism product, including that can be a factor, either positive or negative in the identification of tourism services properties, and it is during the scoping study carried out by the researcher for a sample of workers in hotels and tourism companies estimated at (190) sample through a questionnaire and tested the process in the field of tourism and highlight the problem of differing estimate moral values among producers and tourists in the interaction of social, economic and cultural exchanges and other operations, which requires that there be a clear vision and accurate product with the importance of moral values in the nature of tourism services, researcher has used statistical tools to explain the phenomenon and to find correlations in the pairing the compatibility of the variables the study and then a factor analysis to see any more influential variables, and the researcher to a number of conclusions, including : form the moral values of parameters important for the behavior of the tourism product in its interaction with the tourism community and awareness of tourism importance of credibility, fairness and integrity, honesty and cleanliness values and others in social interaction and exchange in operations provide an ideal tourist service. And a link to the study of the moral values of the tourism product to study the network of social and cultural relations of the customs and traditions and cultural patterns mixed with the tourism community to understand the psychological functions phenomenon or potential for tourists, and the researcher recommends the need for effective and fruitful cooperation between the concerned authorities to follow the laws and regulations relating to the ethics of business tourism and enhance mutual trust between workers implementation The tourism product as a result of facing the tourism product of the loss of some of the ethical values of the workers that are related to integrity, honesty and credibility, and others

محددات الطلب على سياحة المغادرة في العراق : دراسة تطبيقية Determinants Of The Demand For Tourism Departure And Its Impact On The Selection Of The Appropriate Travel Destination An Empirical Study Of The Opinions Of The Sample Of Iraqi Tourists During The Period 2003 - 2015

اسم المؤلف: دعاء عدنان اسماعيل

اسم المشرف: اسماعيل محمد علي الدباغ

الموضوع العام: العلوم السياحية

السنة: 2015

الموضوع الدقيق: السياحة والفندقة

الدرجة: ماجستير

الجامعة: الجامعة المستنصرية - كلية العلوم السياحية - قسم السياحة وادارة الفنادق

اللغة: العربية

مكان الجامعة: بغداد

الصفحات الاولى:

المستخلص: The massage deals with an important Topic،namely Tourism departure. Despite the concentration of tourism Literature on inboard tourism as a Source of earning foreign Currency For Tourism and neglect of departure as a drain of foreign Currencies،except the truth،which Confirmed the Massage that there was no Tourism host without tourism leave، For Apple to host tourism is the product of tourism - out. In terms of Iraq،are we supposed to follow the Iraqis not only at home but also when they leave out of the country as tourists،and what are the problems and obstacles that may suffer from it in Cruise Alforeigh.Okintejh Current condition experienced by the country became clear to us that the number of states that allows hosting of Iraqi tourists It has been squeezed،and travel options harrowed the outside. And it embodied the mission of this letter to addressees the obstacles.Iraqis suffered by tourist when they leave the out and work on overcoming them and expand the geographies reach of their travel. The field study is based on questionnaire forms which were distributed to a Sample of the Iraqis who have mad foreign tourists tours through madh2003 - 2015،and it turns out that are Four major factors control the demand for tourism to leave when the Iraqis and which can be arranged in order of importance kmaatoa : - 1 - Disruptive factors toward tourism - 0ut.2 - Catalysts toward - out.3 - Factors driving toward tourism Departure.4 - Factors of attraction toward tourism - out. The importance of the fourth factor was very weak stared.As it became clear that the Iraqis request tourism Departure is focused on four Countries(Syria،Turkey،Jordan،Iran)and by(56.71)this is due to the ease of access to these Countries and Short distance and level redus the general Level of prices and decline in its Currency exchange rate measures the exception of Jordan. The letter and recommendations of the mission، in clouding the need for openness of Foreign policy on the world Countries and exchange embassies with them،and hold more tourism agreements and seek to facilitate to(Visa) and other important recommendations seek to overcome the obstacles in front of Iraqis travel outside.

اثر تطوير الخدمات السياحية في نمو الطلب السياحي : دراسة ميدانية لموقع جزيرة الاعراس السياحية في مدينة بغداد The Impact Of The Development Of Tourist Services On The Growth On Demand For Tourism : A Field Study Of Tourist Wedding Island In Baghdad

اسم المؤلف: انتصار حمزة عبد عذاب الجليحاوي

اسم المشرف: سامي مجيد جاسم

الموضوع العام: العلوم السياحية

السنة: 2014

الموضوع الدقيق: السياحة والفندقة

الدرجة: ماجستير

الجامعة: الجامعة المستنصرية - كلية الادارة والاقتصاد - قسم السياحة وادارة الفنادق

اللغة: العربية

مكان الجامعة: بغداد

الصفحات الاولى:

المستخلص: حضيت السياحة باهتمام كبير من قبل دول العالم وتحديدا" تلك الدول التي تمتلك قدرا" من الموارد الطبيعية والبشرية والقوى العاملة ذات التخصيصات السياحية المهنية اضف الى ذلك مستوى معين من الخدمات التحتية.وذلك لما لهذا قطاع السياحي من اهمية ودور في دعم الاقتصاد | Tourism received great interest by the countries of the world, particularly those countries that possess some degree of natural and human resources and manpower with tourist, professional specialties in addition to a certain level of infrastructure services. That is because of the tourism sector of the importance and role in supporting the national economy, hence its role in the development of natural and human resources in the tourism sites to achieve financial returns contributes to raising the standard of living of individuals and restore economic balance between the regions through the development of tourism, especially if we know that the tourism sector is considered of the largest service sectors of the other size of the workforce and which up to 11% of the total workforce in other sectors of the world.So orientation of this study came towards the development of tourism in the island tourist weddings( Al - Aras Al - Syyahyya) located in the city of Baghdad and on the course of the Tigris River, and within the center of the best commercial places and population density in order to provide the necessary services, where the tourism potential of the growing size of the population of this city meet with the weakness of tourist services provided. This was seen as the most important problems that were called in the study to develop tourist sites and lies the importance of the study of this site on its ability to achieve activities and tourism events, social and economic serving tourism community in particular the community of the city in general and aim of the study attend to make the study area as a model for the development of other tourist sites in the city of Baghdad by improving tourism services and meet the demand for tourism.The study has two aims the first is theoretical study as a basis for the construction of the message and the second side of the field and determine with the field survey for the researcher of the study area and included a questionnaire for the community of study sample and the pioneers of the study area from tourists was the distribution of 200 questionnaire form for feedback and suggestions for the development of tourist services which included this form of two types. The first questions the role of the social and economic and cultural characteristics for the study sample and the second analysis of the field study.The study included seven chapters the first chapter devoted to a statement the concepts and scientific terminology and previous studies of similar and the second chapter devoted of the order of tourism on tourism services and diagnosis the factors affecting it. The third chapter devoted to the study and analysis of the reality of tourism services for the study area and the fourth chapter has included proposals for the development of infrastructure and tourism services in accordance with the three stages time, a short - term, medium and long - term The fifth chapter has included theoretical and methodological framework and socio - economic cultural characteristics of study sample. The sixth chapter has been devoted to the analysis of the sample of the study.Chapter VII contained the conclusions and recommendations.The findings appeared in general and especially test of ten hypotheses that there is a high correlation between the variables of the study and through use of statistical methods, coefficient of pairing coefficient of compatibility and Kia - square square(2x) While recommendations I went with its recommendations in total to the Ministry of Tourism and Antiquities, where this study pointed out that the recommendations need to appoint cadres tourist specialized management and enable them administratively to grant powers necessary for the development of tourism services and re - activation of this vital facility as well as increased financial allocation for development and possible benefit from tourism revenue in its contribution to the financing of a section of its budget.

سلوكيات فن الاتيكيت وثقافة الخدمة المتميزة واثرهما في شخصية مستهلك الخدمة الفندقية : دراسة ميدانية في فنادق محافظة بغداد The Behavior Of Etiquette Art And Culture Of Service And Its Impact On The Consumer Character Of The Hotel Services (A Domain Study In The Baghdad Hotel)

اسم المؤلف: ابتهال خاجيك تكلان

اسم المشرف: خليل ابراهيم احمد المشهداني

الموضوع العام: العلوم السياحية

السنة: 2015

الموضوع الدقيق: السياحة والفندقة

الدرجة: دكتوراه

الجامعة: الجامعة المستنصرية - كلية الادارة والاقتصاد - قسم السياحة وادارة الفنادق

اللغة: العربية

مكان الجامعة: بغداد

الصفحات الاولى:

المستخلص: تفاعلت ثلاثة متغيرات لتشكيل الاطار الفكري والفلسفي لهذه الدراسة، وهي (سلوكيات فن الاتيكيت وثقافة الخدمة المتميزة وشخصية مستهلك الخدمة)، وقد انطلقت الدراسة من مشكلة معبر عنها بعدد من المحاور الفكرية والتطبيقية، استهدف من الاجابة عنها استجلاء الفلسفة النظ | Interact three variables to form philosophy frame of mind and for this study. ( It is the art of etiquette and behaviors of a culture of service excellence and persona ( customer service). It began the study of the problem expressed in a number of themes and intellectual applied targeted answered the elucidation of the theory and philosophy of intellectual connections of these variables being of darn subjects scientific library on Arab public and private scientific library of the Iraqi and then test correlations and effect and the possibility of its implementation. If the study focused on service providers in the operational divisions (Department of the front office and the department of fools and drinks). Working in the hotel establishment of any of the excellent five. Steer hotel services to provide menus for consumers. For being in the front lines and touch a direct relationship with them and the reason for choosing this sample is due to the prominent role and it is important that you do that section. In the application of the art of etiquette behaviors through what may be available from a study sample ( 120 ) of the service providers for workers in these institution and the important of the study lies in that it will emerge perusal intellectual philosophical nature of the veritable of the study to documents the effort dppliecl to achieve the objective of the steely. And contain its problem for mutated on the basis of asset of by prostheses tested and accepted all of a set of statistical.