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القيم الاخلاقية للمنتج السياحي ودورها في خصائص الخدمة السياحية : دراسة تطبيقية لاراء عينة من العاملين في الفنادق والشركات السياحية في مدينة بغداد
Author name:
سالم حميد سالم الجبوري
Supervisor name:
خليل ابراهيم احمد المشهداني
General topic:
Tourism sciences
Specific topic:
Tourism and Hotel
Degree:
Doctorate
University:
Mustansiriyah University - Faculty Of Administration And Economics - Department Of Tourism And Hotel Management
Language:
Arabic
University location:
Baghdad
First pages:
08T81 - p.pdf
Abstract:
تكتنف القيم الاخلاقية في النشاط السياحي في طياتها الابعاد الاجتماعية والثقافية والنفسية والدينية والثقافية والسياسية، لما لها من دور فاعل في تقديم خدمات سياحية ذات خصائص فنية، فهناك تنوع وتعدد في الاجناس والاعراق والعادات والتقاليد والحاجات والرغبات لدى | Neat moral values in tourist activity in it the social, cultural, psychological, religious, cultural and political dimensions, because of its active role in providing technical characteristics of tourist services, there is a diversity and multiplicity of the races and customs and traditions, needs and desires of tourists in their programs in tourism (cultural, religious, archaeological, natural, seasonal, recreational, etc..) and this led to the existence of a need for a variety of moral values in assets and areas of interaction with the tourist communities, in part to provide tourist services, which should raise the level and quality of the moral values of the tourism product to the optimum level being in touch intensively with things and acts and tastes with tourists during the tourist enjoyment of the services provided,The importance of the role of the moral values of the tourism product in the tourist service properties due to the tourism product is characterized by an institution of complexity instability and great challenge in his work, and therefore meet this challenge in its ability to respond to the requirements of the tourism environment and through follow their adaptation to deal with the psychological, social and economic variables strategy and religious, cultural and legal. Requiring the employees and the organization of tourism both in an effort to change, and responding to the demands of the labor for the production of distinct tourist service. The correction to the moral values of the tourism product, including that can be a factor, either positive or negative in the identification of tourism services properties, and it is during the scoping study carried out by the researcher for a sample of workers in hotels and tourism companies estimated at (190) sample through a questionnaire and tested the process in the field of tourism and highlight the problem of differing estimate moral values among producers and tourists in the interaction of social, economic and cultural exchanges and other operations, which requires that there be a clear vision and accurate product with the importance of moral values in the nature of tourism services, researcher has used statistical tools to explain the phenomenon and to find correlations in the pairing the compatibility of the variables the study and then a factor analysis to see any more influential variables, and the researcher to a number of conclusions, including : form the moral values of parameters important for the behavior of the tourism product in its interaction with the tourism community and awareness of tourism importance of credibility, fairness and integrity, honesty and cleanliness values and others in social interaction and exchange in operations provide an ideal tourist service. And a link to the study of the moral values of the tourism product to study the network of social and cultural relations of the customs and traditions and cultural patterns mixed with the tourism community to understand the psychological functions phenomenon or potential for tourists, and the researcher recommends the need for effective and fruitful cooperation between the concerned authorities to follow the laws and regulations relating to the ethics of business tourism and enhance mutual trust between workers implementation The tourism product as a result of facing the tourism product of the loss of some of the ethical values of the workers that are related to integrity, honesty and credibility, and others
