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الاساليب الفنية للاعلان في شبكة المعلومات العالمية : دراسة مسحية للاساليب الاعلانية في موقع مكتوب عبر الانترنت Technical Styles of Advertisement in The Internet survey study for advertising styles in a Maktoob web site via Internet

الصفحات الاولى:
مكان الجامعة: بغداد
اللغة: العربية
الجامعة: جامعة بغداد
الدرجة: ماجستير
الموضوع الدقيق: العلاقات العامة
السنة: 2005
الموضوع العام: الاعلام
اسم المشرف: حميدة مهدي سميسم
اسم المؤلف: زينب ليث عباس محمد رؤوف

العلاقات العامة وتحقيق المشاركة الجماهيرية في مشاريع امانة بغداد الخدمية

الصفحات الاولى:
مكان الجامعة: بغداد
اللغة: العربية
الجامعة: جامعة بغداد
الدرجة: ماجستير
الموضوع الدقيق: العلاقات العامة
السنة: 2006
الموضوع العام: الاعلام
اسم المشرف: هادي نعمان محمد الهيتي
اسم المؤلف: ايثار طارق خليل العبيدي

العلاقات العامة في مجلس وزراء اقليم كردستان/ ادارة السليمانية : دراسة ميدانية في وظائف العلاقات العامة The Public Relations in Counsil of Ministers of Kurdstan Province/ Al - Sulymanyia administration “Afield study for public relations functions

الصفحات الاولى:
مكان الجامعة: بغداد
اللغة: العربية
الجامعة: جامعة بغداد
الدرجة: ماجستير
الموضوع الدقيق: العلاقات العامة
السنة: 2005
الموضوع العام: الاعلام
اسم المشرف: عبد الرزاق النعاس
اسم المؤلف: لانه صابر محمد سعيد

العلاقات العامة ومكافحة الفساد الاداري في العراق : دراسة مسحية لانشطة العلاقات العامة في هيئة النزاهة العامة Public Relations and the Fighting of Administrative Corruption In Iraq (Survey study for the activities of Public Relations in Public Integrity commission)

الصفحات الاولى:
مكان الجامعة: بغداد
اللغة: العربية
الجامعة: جامعة بغداد
الدرجة: ماجستير
الموضوع الدقيق: العلاقات العامة
السنة: 2007
الموضوع العام: الاعلام
اسم المشرف: عبد النبي خزعل جاسم
اسم المؤلف: محمد ابراهيم عبد الله الزبيدي

صورة المراة في اعلانات قناة mbc الفضائية Women Picture in mbc Satellite Channel advertising

الصفحات الاولى:
مكان الجامعة: بغداد
اللغة: العربية
الجامعة: جامعة بغداد
الدرجة: ماجستير
الموضوع الدقيق: العلاقات العامة
السنة: 2008
الموضوع العام: الاعلام
اسم المشرف: عدنان عبد المنعم احمد ابو السعد
اسم المؤلف: زينة عبد الهادي محمد الخفاجي

دور العلاقات العامة في التوعية البيئية : دراسة مسحية لواقع العلاقات العامة في وزارة البيئة العراقية The role of public relations inenvironmental awareness"A survey of the reality of public relations at theIraqi Ministry of the Environment

الصفحات الاولى:
مكان الجامعة: بغداد
اللغة: العربية
الجامعة: جامعة بغداد
الدرجة: ماجستير
الموضوع الدقيق: العلاقات العامة
السنة: 2008
الموضوع العام: الاعلام
اسم المشرف: عبد المحسن سلمان الشافعي
اسم المؤلف: رنا نعيم جاسم

دور العلاقات العامة في بناء الصورة الذهنية عن منظمات المجتمع المدني المعنية بشؤون التدريسيين The Role of the Public Relations in Building the Mental Image about the Civil Society Organization Concerned with the Teacher Affairs

الصفحات الاولى:
مكان الجامعة: بغداد
اللغة: العربية
الجامعة: جامعة بغداد
الدرجة: ماجستير
الموضوع الدقيق: العلاقات العامة
السنة: 2008
الموضوع العام: الاعلام
اسم المشرف: كاظم شنون المقدادي
اسم المؤلف: حردان هادي صايل

العلاقات العامة في القنوات التلفزيونية الفضائية العراقية : دراسة مسحية لانشطة العلاقات العامة في قناتي العراقية وبغداد للفترة من 1/6/2006م الى غاية 1/8/2006م

الصفحات الاولى:
مكان الجامعة: بغداد
اللغة: العربية
الجامعة: جامعة بغداد
الدرجة: ماجستير
الموضوع الدقيق: العلاقات العامة
السنة: 2007
الموضوع العام: الاعلام
اسم المشرف: عادل خليل مهدي الزبيدي
اسم المؤلف: اياد هلال حمادي العسافي

الاعلان التلفزيوني ودوره في تحفيز السلوك الشرائي للمراة العراقية : دراسة ميدانية Television Advertising And Its Role In Stimulating The Purchasing Behavior Of Iraqi Women : An Empirical Study

المستخلص: عنوان هذه الدراسة (الاعلان التلفزيوني ودوره في تحفيز السلوك الشرائي للمراة العراقية : دراسة ميدانية) وهي دراسة مسحية اجريت على عدد من موظفات الوزارات العراقية في مدينة بغداد، على عينة قوامها(729) مبحوثة من مجتمع البحث البالغ (229,565).تهدف هذه الدراسة ال | The title of this study(Television advertising and its role in stimulating the purchasing behavior of Iraqi women : An Empirical Study) It is conducted survey study on the number of employees of Iraqi ministries in the city of Baghdad ,on a sample of (729) Researched, from research populations ( 229,565).This study aims to answer the questions have been formulated in the context of the research problem to identify the role of TV advertisement into whether stimulates the purchasing behavior of the female employee in of Iraqi ministries or not, What are the motivational techniques that stimulate the female employee to purchase, and the extent of the difference between respondents are in terms of demographic their characteristics.This research is located within the descriptive research the researcher used the survey method in the empirical study ,were selected the research sample purposively a manner sample and stratified sample of proportionality, and simple random the sample of employees in each ministry, which has been distributed the questionnaire forms for them ,The questionnaire was adopted as an instrument to collect data from respondents, and the questionnaire was divided into eight axes of each axis addressed aspect of the empirical study, and by the distribution of the sample were presented to a group of experts to see how much validity for the study.The research is divided into four chapters as follows : Chapter I : methodological framework for research, and the second chapter : television advertising and strategic the creative for the message a nuncio convincing, and Chapter III : The Psychology of TV Advertising and stimulate the purchasing behavior of women, Chapter IV : the empirical study (Applied framework of the study).Find out a number of important results : 1. One of the main reasons for Show female employee's Iraqi television advertising is new to learn about goods and services on the market at a rate (26.4%), this means that the Iraqi women you see in the ad the best way to see the latest products and features.2. Search Results showed that women employed prefer to watch television advertisements across the commercial breaks that permeates television programs as it solved a ranked first and the highest rate of (94.6%), this confirms that exposure to declare a non - selective exposure is any chance.3. Explained research the results (perfume advertisements and cosmetics) came ranked first by (86.75%)followed by ranked second (clothes, shoes, bags women) by (86%), this is normal women are inherently looking for products that are an essential part of her beauty and her personality.4. show search results that there is discrepancy in the respondents response to the kinds of temptations your advertising and which give rise and increases the demand for the buying, occupied the paragraph (hygiene) ranked first with the highest rate reached (81%) came paragraph (Fashion) (71%).5. Showed search results by behavioral response model that television to declare motivational role stimulates Iraqi female employee to take its decision purchasing came paragraph the announcement prompts me to buy a commodity provide me time, effort and quality by (90.75%), followed by a paragraph on the release of bullish advertised commodity because it is cheap at (89.75 %), and the announcement motivates me to buy a commodity for another commodity for free (84.50%), this indicates that the advertisements induce Iraqi women to purchase according to the motivational techniques used by advertisers.Most important hypotheses testing of results : - 1 - It has been proved health of the assumption : The creative styles in television advertising role in attracting the attention of the Iraqi female employee.2 - The non - validity of the assumption : that the employment of Art of Seduction in television advertising in him the importance of stimulating the Iraqi women employed on the purchase.3 - Prove the health of the assumption that television advertising leads to stir up desire of the Iraqi women in the purchase.4 - Prove the health of the assumption that television advertising has a role in stimulating the Iraqi women employed on the purchase.
الصفحات الاولى:
مكان الجامعة: بغداد
اللغة: العربية
الجامعة: جامعة بغداد
الدرجة: دكتوراه
الموضوع الدقيق: العلاقات العامة
السنة: 2015
الموضوع العام: الاعلام
اسم المشرف: ريا قحطان احمد الحمداني
اسم المؤلف: هدى عادل طه الغرب

الحقيبة التلفزيونية في العلاقات العامة : دراسة تحليلية لحقائب تلفزيونية حكومية للمدة من 1/5/2015 ولغاية 31/7/2015 Televised Portfolio In Public Relations Analytical - Study For Governmental Televised Portfolios Between The Period 1\5\2015 To 31\7\2015

المستخلص: تتضح اهمية هذا البحث في تناوله موضوع العلاقات العامة الحكومية، وما ينتج عن الاستخدام الصحيح لها، والمتمثل بالحقيبة التلفزيونية، اذ انها الرسالة العامة الموجهة من المؤسسة الحكومية الى الجمهور والتي تستخدم فيها انواع من الفنون الصحفية التلفزيونية بالاستعانة | The importance of this research to address the subject of government public relations, and the resulting correct use them, and the television program As it is the general message from the government institution to the public and using types of journalistic television arts with the help of audio and video as a means of employee television broadcast, in order to show the Foundation's activities and achieve their goals.The research problem is embodied in the absence of a clear vision or theory to prepare a television program and employ them in public relations, which led to asylum based on the preparation of television programs attempt style or Personal opinion or ad - lib The adoption of improvisation without a valid ideal models and subsequently caught by mistakes. The search consider descriptive classification of research in terms of type, if used the survey method being the most appropriate approach to the study of the problem at hand and describe it's elements, The search warrant procedures need to use the method or content analysis method for data collection, organization and analysis methods.The community of search represented by the television programs which related to (Ministry of Defense, Ministry of Interior, the Ministry of Health, Ministry of Labor and Social Affairs, the province of Baghdad, the Martyrs Foundation) the Researcher used comprehensive survey from 1/5/2015 until 31/7/2015.The research has been divided into four chapter, The First one contain the ( Methodological Framework ) which includes : Research Problem, Importance, His goals, Systematization, Fields, Community, Appointed, Search Material, Steps Content Analysis and Procedures.The Second Chapter Contains : ( T.V Portfolio in Public Relations ) Which Includes : What They are Reactions Procedural Definition, Importance, Its Goals, Characteristics, Steps of Preparation, Varieties, Special Considerations in Writing, Television Arts, Which used on it.Lastly Television Advertisement Which Include in Television Portfolio While the Third Chapter Contains : ( Public Relations and Government Public Relations ), Defined, Relevance, Its goals, Functions, While the Fourth Chapter Special Study of Analytical as it has been Analysis the Government of Television Portfolio from 1\5\2015 to 31\7\2015 Access to Many Conclusions the Most Important of it : 1 - The results of the analysis showed that most TV programs under study aimed to focus in building the image of its institutions in a positive way for the audience, as it shows that show the activities and interaction of the institutions concerned and hide the negative aspects as much as possible.2 - The Propagators focused on private T.V programs of government establishment under study in the conduct interviews with officials and staff and public institutions outside of their buildings, it is unlikely to be due to the lack of good places suitable for organizing and filming television episodes institution show and the guests in a professional manner. 3 - Shown by the results of the use of existing television programs music category analysis as chairman in the presentation of the visual material, because they lead to the public to attract them, as well as being the catalyst of the human voice and sound effects. 4 - Analysis showed the results of scientific disciplines and job position of the guests emergence of an expert group and an official category of the highest categories again, because of the need The Propagators for experts who speak positively about the procedures issued by the institutions...5 - The analysis showed concentration of The Propagators TV programs to show the problems and found solutions and treatments for visual display media and conduct interviews with the public to talk about positively, so as to ignore and hide the complex problems that have not put their institutions any solutions or treatments.
الصفحات الاولى:
مكان الجامعة: بغداد
اللغة: العربية
الجامعة: جامعة بغداد
الدرجة: ماجستير
الموضوع الدقيق: العلاقات العامة
السنة: 2016
الموضوع العام: الاعلام
اسم المشرف: علي جبار الشمري
اسم المؤلف: نور وليد مسلم

السيميائية في الملصق الاعلاني : دراسة تحليلية لاعلانات وزارة الصحة

المستخلص: In the era that is characterized by knowledge an informatics and the opining on all sciences for the sake of comprehension of the scientific knowledge's and employing it for the desired revival in the education of the individual and direct him by the last manner in order to use all the available knowledge's one of these knowledge's that serves the society and have the influence in deepening the human awareness through the employment of the relation between the language , symbol , and the truth and this what is called semiology.Semiotics interested in human knowledge's in what it represents as indicative practices, so that scientists of sociology went in searching about the importance of the symbol and the sign in the fields of social knowledge, and in the context of this dialectical relationship of human knowledge that includes the reaction of the (indicative and indicted) , this concept formed general human dimension, and this what we may find in the Arabic and Islamic heritage which was with its civilized comprehensiveness a cultural storage represented in the linguistic , philosophic , and rhetoric hereditary , aside tram the representation of the social hereditary which was clear in its introduction.The importance of linking between the content of the advertising address and knowledge production was one of the most presented interests of language and advertisement experts, where this linking led to strengthen the prestige of the Arabic language in the international arena although in the same time it gave the semiotics big position in the advertising wages and exploding it.In the field public advertising address as a documentary and educational tool , and this wage was not the outcome of the historical modern moments but it was ancient in the usage , so that the west knew the semiotic in its advertising and media address within the semiotic frame , and for this reason the English philosopher ( John Lock ) referred to the importance of semiotic as a field in the human knowledge , suggesting that semiotic should be as on independent science , prior to him in proposing this opinion was ( John Dan Thomas ) withinit's scientific , knowledge and philosophic frame to support the semiotic knowledge , and from the high importance of the semiotic as a branch of human awareness and for the purpose of using this scientific and rhetoric terminology, therefor ( the researcher ) see that semiotic is one of the advertising actively severs in its social frame using kinds of advertisement which express the visions and social concepts of the issued goals in order to reach the complete awareness to the close symbols and signs because it addresses different social layers , different regarding this culture and this ideologies , this believes and this tends through the symbolic information within its semiotic frame described as a communicative message that achieve a prominent and educational role in the social life where the social and political poster was in the voters with the parliament and political leaders.This study should the importance of advertising poster as one of the semiotic tools with its advertising function to connect the establishment service represented by the ministry of health with a knowledge frame to build a qualitative base to educate the citizen in the field of health through the advertising usage by employing the duality of the indicator and indicated as one of the main bases in the systematic procedure of the semiotic criterion from here , we can see the importance of the semiotic function of the poster in expressing the communicative message activity and this subject is not new in the field of advertising function as much as it may contribute as a knowledge and scientific field which is characterized by its systematic procedure in the field of advertisement.The thesis had been divided into five chapters, it had been distributed between the systematic, theoretical, and practical field frames, where first chapter covered the research systematic procedure and its importance, problematic issues, and its goals. Which the second chapter distributed into twothemes : the first included : the development and evolution of the semiotic concept in the Arabic and western thinking. The second theme included : the semiotic schools and this communicative, indicative and cultural tendencies.While the third chapter contained two themes where the first dealt with the semiotics of the communicative and advertising address in the public relations due to the scientific and communicative semiotic concepts, in addition to the functions and advantages of the advertisement and elements and principles of poster design , aside from the systematic approach in the advertising address analysis , while the second theme included the advertisement within the frame of the symbolic interactive theory due to the symbolic communicating interaction and it's references and the relation of advertisement with the symbolic interactive theory. The fourth chapter distributed into two themes, the first included : the semiotic of the advertising picture due to conception and components, while the second theme included the persuasive communicative ability of the advertising picture. The thesis also included in its fifth chapters the application part while had been represented by the advertising posters issued by the ministry of health for the period (2005 2015) through the qualitative and quantitative approach.Finally the study covered the explanation of result that had been reached by the researcher, most important of which are : 1 - The depending of all samples on employing the verbal and image texts.2 - The advertisement construction in all samples had been based on the clarification of indicative or (semantic) and interpretative dimension.3 - Most of samples depended on the employment of the representational non declarative icons.And according to what had been reached by the researcher, the conclusions and recommendations were presented.A summary of thesis also included.
الصفحات الاولى:
مكان الجامعة: بغداد
اللغة: العربية
الجامعة: جامعة بغداد
الدرجة: ماجستير
الموضوع الدقيق: العلاقات العامة
السنة: 2016
الموضوع العام: الاعلام
اسم المشرف: رشيد حسين عكلة الشمري
اسم المؤلف: نسرين كاظم عبيد القره غولي

الصورة الذهنية لدى الجمهور العراقي عن مكاتب المفتشين العموميين The Mental Image Of The Iraqi Public For The General Inspectors Offices

المستخلص: Thesis study deals with the mental image of the Iraqi public for the offices of the general inspectors.The researcher , an being a member staff of the general inspector office , ministry of interior , riot iced that these offices cannot achieve their mission and perform their assigned tasks efficiently in the lack of cooperation and support on part of the public. As such , the researcher found out that this topic is worth studying.This study aims at exploring the nature and aspects of the mental image of the Iraqi public for the offices of the general inspectors in Higher Education and Scientific Research , Health , and Interior Ministries.The researcher applied the survey research method to conduct this study as the most suitable me theologies for such a research.As concerns the findings , the most important ones include : - Discovery of the most important changes. - Influencing the mental image of the Iraqi public for the offices of the general inspectors. - Knowing the relationship between the mental image and personation. - The findings show that the public has got a positive mental image for the general inspector office in the ministry of higher Education and scientific Research , while the mental image for the same office in the ministry of health was negative one.The most important recommendations include : - Making the office of the general inspector an independent office to avoid the influence on the inspection process. - Activating the role of the media units in the inspectors offices to inform the public of the administrative and financial corruption
الصفحات الاولى:
مكان الجامعة: بغداد
اللغة: العربية
الجامعة: جامعة بغداد
الدرجة: دكتوراه
الموضوع الدقيق: العلاقات العامة
السنة: 2016
الموضوع العام: الاعلام
اسم المشرف: ريا قحطان احمد الحمداني
اسم المؤلف: مرتضى نوري محمود الشديدي

فـن الكتابة للعلاقات العامة النوعية في العراق : دارسة تحليلية لاساليب الكتابة في وزارتي الخارجية وحقوق الانسان للمدة من 1/7 لغاية 31/12/2013 The Art Of Writing Of Qualitative Public Relations In Iraq Analysis Study For The Writing Procedures In Ministry Of Foreign Affairs And Ministry Of Human Rights

المستخلص: The dissertation is divided into five chapters and a conclusions.
الصفحات الاولى:
مكان الجامعة: بغداد
اللغة: العربية
الجامعة: جامعة بغداد
الدرجة: دكتوراه
الموضوع الدقيق: العلاقات العامة
السنة: 2014
الموضوع العام: الاعلام
اسم المشرف: جهاد كاظم ظاهر العكيلي
اسم المؤلف: محمد وليد صالح عبد الواحد السنيد

توظيف الاتصال الالكتروني في العلاقات العامة : دراسة تحليلية للمواقع الالكترونية الخاصة بالوزارات العراقية The Employment Of Electronic Communication In Public Relations (An Analysis For Websites Of Iraqi Ministries)

المستخلص: اتجهت الدراسة الى المواقع الالكترونية للوزارات العراقية لمعرفة مدى توظيف الاتصال الالكتروني في ممارسة نشاطات العلاقات العامة المختلفة عبر هذه المواقع والتي تمثل وسيلة اتصال الكترونية رسمية بين الوزارة وجماهيرها. اشتمل البحث على اربعة فصول تضمن الفصل الا | After the massive development that happened in the media lately, especially in the field of electronic communication and after widespread technical and technological progress in the world wide networks and widening exposure to the Internet, which has led to increase the interest in this network, which is available every times and in all places, especially after the development of the electronic devices, where it possible to exposure of network services by smart devices, such as portable (iPod) and Mobile Smart phones and other devices, which the individual can be on the clock for these services and in various places in addition to the techniques of specification and features such as real - time interaction where the sender receives timely fed back directly from the receiver and all of this has increased the importance of this type of connection, if we can make use of it.The low cost of Internet subscription service was contributed, in addition the relative decreasing in electronic devices prices that use this service after the competition in electronic marketglobally where, one of the Chinese companies was introduced recently a devices mobile phones with high technologies and modern work techniques for touching screen contains the Wi - Fi receiver and communications services such as cellular connections and Bluetooth device and other with cost of (5) dollars per machine, this low cost led to increase the uptake of these devices, in addition to increased the use of the Internet significantly even in some developed countries to the opening of the electronic literacy centers.From here the researcher starts his project who is studying electronic communication and the possibility of exploitation in the field of public relations in governmental institutions and through analysis of websites of governmental institutions and find out what activities are used by public relations practitioners in these institutions to promote and develop their work to better.The thesis consisted of four chapters, the first chapter was included the methodological framework for the research, which included the research problem, the importance of research, research objectives, methodology used in the study and the research community, research and previous studies which approached the question.The second chapter included three sections, the first section was talking about the communication and public relations, the researcher touched about communication and its properties and explained the types of communication in public relations. In the second section the researcher touched about electronic communication technology and the main distinction of this modern communication techniques.The researcher touched at the third section of the second chapter to the topic of electronic publication explaining the most important distinction of this publication and features the addition of the electronic publishing of various services.In the third chapter, the researcher in the first section talking about the international information network (Internet) explaining the most important stages of its development since its inception and until recently.The second section of the third chapter included the several using of the international information network (Internet) in various fields, adding the most important services offered by this network. In the third section, the researcher was talking about the electronic website design explaining the types of electronic website according to its design and the important component of the electronic website pages. Chapter four was devoted to interpreting the data surveyed and contained statistical tables in addition to illustrations designed by the researcher using modern software and technique (3D) where the illustrations used 3D. Also, the research contains the main findings and conclusions which the researcher after obtained several recommendations, which he hoped would contribute to improvethe Iraqi ministries websites.
الصفحات الاولى:
مكان الجامعة: بغداد
اللغة: العربية
الجامعة: جامعة بغداد
الدرجة: دكتوراه
الموضوع الدقيق: العلاقات العامة
السنة: 2016
الموضوع العام: الاعلام
اسم المشرف: باقر موسى جاسم البهادلي
اسم المؤلف: محمد رافع لابد الراوي

العلاقات العامة ودورها في تنمية راس المال الاجتماعي للمؤسسات الحكومية : دراسة مسحية على الوزرات العراقية Public Relations And Their Role In Developing The Social Capital Of Governmental Institutions - A Survey Study On The Iraqi Ministries

المستخلص: The public relations and social capital formed the two cognitive anchors on which the study was based, in that the public relations represented their independent variable, while the social capital represented the dependent variable.This study addressed the public relations and their role in developing the social capital of governmental institutions - a survey study on the Iraqi ministries. The problem of the study was represented by an attempt to answer a main question : what is the role of public relations in developing the social capital in the Iraqi ministries?, and identified the social capital elements as a dependent variable (trustcooperation - fellowship - human capital), and public relations and their activities as independent variable. The study purpose was manifested in identifying the level of social capital within the ministries and how to invest it, as well as the relationship between public relations and social capital in the Iraqi ministries. The study method was a survey one.Hypotheses were formulated concerning the test of differences hypotheses, influence hypotheses, and the relationship hypotheses between the variables of the study. The personal interviews, observation, the questionnaire, and the scale conducted by theresearcher formed the main instruments to collect information. The researcher used the style of comprehensive limitation so as to reach the objectives of the study.For the purpose of achieving the study purpose and test the hypotheses, the study was applied to the population of employees working in the public relations departments, totaling (495) respondents in the Iraqi ministries numbered (26).The study concluded the following results : 1. There was a significant correlation between the study variables represented by public relations, the elements of social capital. 2. There was a significant effect relationship between the study variables represented by public relations, social capital.3. There were no significant differences between the public relations and the respondents' demographic variables, which explained the lack of impact of the demographic variables (gender, age groups, educational achievement, specialty, years of service, job position, work type) on public relations, social capital. The study recommends the need to invest the social capital in the Iraqi ministries, because it contributes to increasing the productivity of the individual in the institution and the society, reinforces the values (trust, cooperation, fellowship, human capital), and strengthens the social ties among employees, which is reflected in promoting job performance.
الصفحات الاولى:
مكان الجامعة: بغداد
اللغة: العربية
الجامعة: جامعة بغداد
الدرجة: دكتوراه
الموضوع الدقيق: العلاقات العامة
السنة: 2016
الموضوع العام: الاعلام
اسم المشرف: رشيد حسين عكلة الشمري
اسم المؤلف: محمد جبار زغير الكريزي

دور العلاقات العامة في التوعية الامنية بمخاطر الارهاب : دراسة مسحية للعاملين في المديرية العامة للعلاقات والاعلام في وزراة الداخلية The Role Of Public Relations In The Security Awareness Of Terrorism Hazards (Survey Study For The Employees Of General Directorate Of Relations And Media At The Ministry Of Interior)

المستخلص: This study aims at identifying the role performed by the Directorate General of Relations and Media at the Ministry of Interior in the field of security awareness of terrorism hazards. The study was directed to all employees in the Directorate on the basis of the institution who does the most important role in security education , i.e. the security institutions, at the head of which is the Ministry of Interior/the General Directorate of Relations and Media as being responsible of all the topics related to the achievement of security to the masses using the science of Public Relations. The study also aims at identifying the functions, styles, sources and means of communication used by the Directorate for security awareness of terrorism hazards.To achieve the study objectives, the researcher employed the survey method relying on the descriptive study. As to the study instrument, the researcher used (the questionnaire form), in that he designed the questionnaire basing on the study theoretical framework. The questionnaire consisted of four axes (the axis of personal data, the axis of the objectives of public relations at the security institutions, the axis of the functions of public relations in security awareness of terrorism hazards, and the axis of security awareness of terrorism hazards in public relations).The most important results the researcher arrived at that more respondents are working on the development of the style and method of bombings and hit cities with bombs and sectarian violence in the forefront of terrorism methods that are security risk education, also reached a researcher by the chi square test statistical measurement relationship correlation to academic achievement, and scientific specialization, and years of work, their correlation with all the functions of public relations in the security awareness of the dangers of terrorism, meaning that they have a bearing on the exercise all the functions of public relations in the security awareness of the dangers of terrorism, as proved t - test to measure the correlation between the existence of a relationship kind of communicative content and the extent of their use. And also proved t - test to measure the correlation relationship between the presence of terrorism tactics and how to use them. : the scientific research and planning permanently. It also concluded that most respondents work at developing the communication implication related to the security awareness of terrorism hazards, in which the public relations at the security institution to gain the audiences and masses to its side through explaining the danger of terrorist on the Iraqi society at the head of communication implications.Also developed a researcher set of recommendations for the study, including : recruitment of the owners of specialty public relations at theGeneral Directorate of relations and the media, the fact that they have the experience in public relations, as well as the employment of advanced degrees (master's and doctorate) in public relations, the fact that they have a rich stock of information on science ties public, as well as the need to find the understanding and analysis of scientific deep and coherent and comprehensive to the subject of terrorism, so that the staff drafting the content of communication play a major role in the security awareness of the dangers of terrorism.
الصفحات الاولى:
مكان الجامعة: بغداد
اللغة: العربية
الجامعة: جامعة بغداد
الدرجة: ماجستير
الموضوع الدقيق: العلاقات العامة
السنة: 2016
الموضوع العام: الاعلام
اسم المشرف: باقر موسى جاسم البهادلي
اسم المؤلف: ليث عبد اللطيف عبد الغني احمد الاسدي

تعرض المراة العراقية لاعلانات التوعية الصحية : دراسة ميدانية Subjected The Iraqi Women To Health Awareness Advertisement (Field Study )

المستخلص: يعد الجانب الصحي واحد من المظاهر الاساس في حياة المجتمعات، لاسيما ان حياة الافراد ومستوى تقدمهم الصحي يرتبط الى حد كبير بمستوى الوعي ونحو المعرفة الصحية بالنسبة للامراض والوسائل الصحية غير الصحيحة على مستوى التطبيق النظري والعلمي، وفي هذا الجانب تبرز الوس
الصفحات الاولى:
مكان الجامعة: بغداد
اللغة: العربية
الجامعة: جامعة بغداد
الدرجة: ماجستير
الموضوع الدقيق: العلاقات العامة
السنة: 2016
الموضوع العام: الاعلام
اسم المشرف: محمد عبد حسن العامري
اسم المؤلف: عبد الحسين جوحي موزان

العلاقات العامة التسويقية للاحزاب العراقية ودورها في ترتيب اولويات الجمهور : دراسة ميدانية لجمهور مدينة بغداد The Public Relation Marketing For The Iraq Parties And Its Role In Agenda Setting Of Public Preliminaries Survey Study For Baghdad City Audience

المستخلص: The Public Relation Marketing For The Iraq parties and its Role in Agenda setting of public preliminaries Survey Study for Baghdad city Audience. The public relation marketing became one of the necessities of the political and party life which is regarded as the joining point among all the political parties and audience and being responsible for the processes of explanation, presentation and marketing operations for the ideas and notions of any political party whose activities and means play an important and dangerous role in the formation or building of the public opinion and pushing the groups towards ideas, opines of view and directions of the parties in spite of these audiences of the away from each other from the geographical or disharmonic demography points of view، and can identify the research problem by asking President : (what is the role of marketing public relations for political parties in the order public) priorities? Accordingly, it has targeted current research is primarily the extent of the impact of marketing public relations for political parties in the order of public priorities, and follow the researcher in this research descriptive method to detect and identify the relationship between the different variables of the study of the extent of the prioritization of the public the city of Baghdad by exposure to activities public relations marketing political parties across the field study, may represent a targeted community in this research audience the city of Baghdad, it has reached a number of search results, most notably : First. Conclusion : The present study has arrived at the following conclusions : 1 - The conclusion of the present study emphasized that the objectives of the audience participation in the communicative activities for the political parties is for the purpose of acquaintance towards the current affairs which occupied the first rank.2 - The majority of the sample individuals showed that all of them are agreeable with for the marketing public relation which contributed in the establishment of a number of information ,knowledge and ideas related with the political production market.3 - The majority of the results of the sample demonstrated that the goals of the marketing for the political parties supplied them with new information that pulled their attention that they do not know them before.4 - Moreover , the majority of the results for the sample showed that the activates of the activities of the marketing public relation for the political parties is equivalent with its performance within the present stage that Iraq passes by.5 - The majority of the public relation for the political parties deliberately ignored the political matters that disagree with the party issues.6 - At last but not at least, the conclusions of the present study demonstrated that the party communicative means increased the attention of the meant sample in their attending of the symposiums and meetings which are held by the political parties.
الصفحات الاولى:
مكان الجامعة: بغداد
اللغة: العربية
الجامعة: جامعة بغداد
الدرجة: دكتوراه
الموضوع الدقيق: العلاقات العامة
السنة: 2016
الموضوع العام: الاعلام
اسم المشرف: علي جبار الشمري
اسم المؤلف: خلف كريم كيوش علي التميمي

برامج العلاقات العامة في المؤسسات الزراعية وانعكاسها في الوعي الزراعي لدى الجمهور العراقي The General Relations Programs In The Agricultural Institutions And Its REFLect On Agricultura Awareness Of Iraqi People

المستخلص: This study aims to identify the public relations programs and agricultural media in agricultural institutions in Iraq and their role in spreading agricultural awareness among Iraqi public. Also , to determine the level of this awareness, as well as to identify the most important means of communication and methods that creat public awareness of agricultural systems. The descriptive approach is followed In order to reach the reality of the programs and their importance in spreading agricultural awareness and highlight the means and methods used in the publication of this awareness ; As for the instruments used in this research , it has been relying on the questionnaire tool prepared by the researcher specially for this search reliance on a scale awareness to measure awareness of peasants and farmers ; The assessment of its validity was through its presentation to the committee of experts ; The researcher also depended on the interviews to know about the activities of the public relations and media at the Ministry of Agriculture in Baghdadand villages in the province of Missan , specially Kumait district , Ali AlGharbi &Kahla District. The researcher reached to the set of results which are : 1 - T.V is the most important mean that Iraqi public take agricultural awareness.2 - The number of specialists working in the field of public relations and the media are very few and that the public relations and media need specialized staff.3 - The lack of suchas agricultural versions that most of the agricultural departments stopped them agricultural magazines and adopted monthly publications.To review its own agricultural activities and events. 4 - The lack of financial allocations first reason to obstruct the work of the public relations and media programs for the agricultural activities of the media in an integrated manner The researcher gave some recommendations namely.1 - Increasing the number of professionals working in the media, especially in public relations, because the work of the public relations specialized work.2 - Personnel training in public relations and the establishment of specialized courses for them through specialized institutes and colleges in the field of public relations and media inside and outside the country.. 3 - The need for the departments of public relations and media institutions in agricultural activities to experience of communication and work to coordinate with the media and satellite channels and the use of modern techniques to properly address the audience and influence it. 4 - The granting of the field for those working in the field of public relations, agriculture and the media by senior management in the agricultural institutions to take their part in the work, creativity and involvement in the development of agricultural farm plans in order to feel their importance even after the best tender and are making more efforts in the field of agricultural work.
الصفحات الاولى:
مكان الجامعة: بغداد
اللغة: العربية
الجامعة: جامعة بغداد
الدرجة: ماجستير
الموضوع الدقيق: العلاقات العامة
السنة: 2016
الموضوع العام: الاعلام
اسم المشرف: جاسم طارش العقابي
اسم المؤلف: حسن سلمان يسير

مهارات واستراتيجيات التفاوض لدى المفاوض العراقي في اتفاق الاطار الاستراتيجي لعلاقة صداقة وتعاون بين جمهورية العراق والولايات المتحدة الامريكية Skills And Strategies Of Negotiation For The Iraqi Negotiator "In The Strategic Framework Agreement For The Relationship Of Friendship And Cooperation Between The Republic Of Iraq And The United States Of America

المستخلص: تهدف الدراسة الى معرفة المهارات والاستراتيجيات التي استعملها المفاوض العراقي في اتفاق الاطار الاستراتيجي لعلاقة صداقة وتعاون بين جمهورية العراق والولايات المتحدة الامريكية، فالتفاوض يعد ميدانا مهما من الميادين العلمية ويتصل اتصالا وثيقا بالحياة، فمادا | This research aims to Identify the skills and the strategies which the Iraqi negotiator used in the framework agreement model of the Friendship and co - operation relation Between Iraq and the United States of America, Negotiation is one of the most Important scientific fields and relevantly Associated with to life, as long as we live Negotiations will be exist , to avoid conflicts and reducing human Greed where we can all live in peace , to be the base for rules and principles among the people, therefore the Human experiences , absolutely No doubt , the ongoing conflicts will not result of any kind of ambitions to any part No matter how powerful he is.Because nothing last forever and life always changes , thus the co - operation is the best for better life and it’s the best way to approach the similarity among all the parties. Therefore, Negotiation became a science which has rules, principles and strategies and relies on the knowledge and skills as well the experience that came from the practice and training.For achieving the research goals the researcher uses the descriptive approach, and the research tool he uses the "Questionnaire form" which has been formed with the study goals , included themes that answers the study questions , and fulfill the study goals and these themes are ( the Negotiation , the skills of successful Negotiation , the elements which effect the Negotiation , the Negotiation strategies ).And about the individuals the study targeted the members of the Iraq negotiator of the strategic framework agreement who were(7). The study was divided into four chapters, the first chapter included the methodology, which discussed the importance the goals of the study as well as her Human spatial and temporal limits, and also explanation of the methodology which applied in this study. The second chapter included the evolution of the negotiation and it's stages, the negotiation concept and other linked concepts , as well talk about the negotiation importance in our life and to identify the main characteristics , items , principles of negotiation which are Indispensable for the negotiation process also to show the Overlaps in negotiation , the negotiation kinds ,and the effective elements in running the negotiation , the most important skills that must be in the successful negotiation.and the third chapter discussed how to run the negotiation process while the fourth chapter was specialized to the Field study.The most results which the study came up with : is the great important to Iraq from the strategic framework agreement between Iraq and United states, because it (the agreement) will identify the future relation between both countries (Iraq - United states and ends the American occupation Fact. and due to this agreement Iraq will be no more under the seventh item which was underwent it after the Iraqi occupation to Kuwait since 1990. The negotiation process needs a certain skills and experiences, and those skills are a basic element and by them one of the parties easily can achieve his goals.Obviously, all the characteristics of the successful negotiator are available in the public relations employees, However the Iraqi negotiator team have no specialized individuals in (P.R) Public relations who have an important role in the negotiation process which we can't forget. The study results founds also that the Iraqi negotiator team uses more than one strategy to achieve his goals, and adopt the common interests approach which preferred the co - operation between the American and the Iraqi side than the conflict in order to success the negotiation process. Also the study found that the Iraqi negotiator team has the Permissions and the authority to make decisions during the negotiation process which make it easier to reach the agreement in a very short period (the Iraqi - American strategic framework agreement).As a result to the field study came up with that the researcher recommended several recommendation such as : the necessary to make more researches about the negotiation due to the obvious shortage in the studies of the negotiation skills and strategies, especially in the Arabic management, and the necessary of involve the Iraqi negotiation team in specialized training courses of the negotiation field in order to give them the required skills and experiences , and finally optioning a specialized with Public relations to the Iraqi negotiation team to make a successful qualified negotiation which will achieve all the goals of the negotiation process.
الصفحات الاولى:
مكان الجامعة: بغداد
اللغة: العربية
الجامعة: جامعة بغداد
الدرجة: ماجستير
الموضوع الدقيق: العلاقات العامة
السنة: 2015
الموضوع العام: الاعلام
اسم المشرف: رشيد حسين عكلة الشمري
اسم المؤلف: جودت جاسم محمد الشويلي

التغطية الاخبارية للقضايا السياسية العراقية في الاذاعات المحلية : دراسة مقارنة لنشرات الاخبار في اذاعتي جمهورية العراق والراي العام للمدة من 1/1/2015 ولغاية 31/3/2015 News Coverage For Iraqi Political Issues In Local Broadcasting A Comparative Study Of Republic Of Iraq Radio And The Radio Of General Opinion For The Period 1/1/2015 - 31/3/ 2015

المستخلص: ارشد ياسين"التغطية الاخبارية للقضايا السياسية العراقية في الاذاعات المحلية، دراسة مقارنة لنشرات الاخبار في اذاعتي جمهورية العراق والراي العام للمدة من 1/1/2015 ولغاية 31/3/2015."، رسالة ماجستير، جامعة بغداد، كلية الاعلام، قسم الصحافة الاذاعية والتلفزيوني | Arshed Yaseen Adday - “the news coverage of Iraqi political issues in republic of Iraq news media and general opinion news agency. A comparative study for the period 1/1/2015 to 31/3/ 2015. A Master’s thesis , Baghdad university, Department of TV and Radio Journalism., 2015.. The study seeks, through the quest, to investigate the size of the news coverage of political issues in radio stations (the study sample), and to identify forms, methods, types of news coverage (editorial and technical), in broadcasts (study sample), and the comparison between the study samples, in terms of news coverage of the political issues.It is one of the descriptive studies where The content analysis form used as a tool to analyze the content of the bulletins of local radio stations, an objective analysis and quantitative systematic, thus contributing to achieving the objectives of the research, also the study relied on the personal interview tool to gather information and data required by the study, also based on a comparison methodology to note the similarities and differences or the extent of variation and consistency in news coverage, Statistically it means : 1 - Test ( Ca 2) Chi - square test : a statistical function , to study the relationship between two variables , using the program ( ( spss.2 - test (Z) : It is a moral difference between the two proportions Celsius for the study , using a program (main - tab).3 - congruence coefficient : It is to study the relationship between the intensity of more than Mnglleren.The acceptance of the results of statistical tests at the abstract level (95%) , that is, when the degree of confidence ( 0.05).And if the relationship is strong increased from ( 0.70 ) , and be medium if between ( 0.30 - 0.70 ) , and is weak if the parameter value is less than ( 0.30 ) , while there is an exact match if laboratories ( one is true ). The message contains (27) schedule, and (21) form. The importance of this research academically, is that it provides a clear vision for the news coverage of political issues in radio stations (study sample). As a comparative study, it can prepare to help other researchers to study it, in terms of the public, or other studies. It can be considered as the first of its kind at the research level that was conducted in the context of news coverage, particularly with regard to political issues in radio stations (study sample), and inevitably fill the shortage in the Media Library, especially in the field of studies and research on the relationship between the media and political issues. Political issues are renewable so this makes them worthy of study, research, investigation and analysis from the viewpoint of media. After 2003, media became more interested in political issues, as well as the media do with political issues is still in its early stages. It needed to in - depth studies and research, analytical and field studies, identifies glitches in reporting the news. The two study samples, give a vision to those who work by diagnosing strengths and weaknesses to contribute to the enhancement of work radio direction approaching Advanced news broadcast standard form and content, providing a clear dimension for the contribution of radio in news coverage of political issues, and then it should pay the wide interest, as diagnosed clear and precise standards for news coverage in radio stations (study sample). The researcher chose two local radio stations that are different in terms of ownership : the Republic of Iraq (State Radio), owned by the government, and public opinion (private radio). The study shed light on the news coverage of the Iraqi political issues, to assist in the statement of the reality of dealing with these issues.
الصفحات الاولى:
مكان الجامعة: بغداد
اللغة: العربية
الجامعة: جامعة بغداد
الدرجة: ماجستير
الموضوع الدقيق: العلاقات العامة
السنة: 2016
الموضوع العام: الاعلام
اسم المشرف: طالب عبد المجيد علاوي
اسم المؤلف: ارشد ياسين عداي
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