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العلاقات العامة التسويقية للاحزاب العراقية ودورها في ترتيب اولويات الجمهور : دراسة ميدانية لجمهور مدينة بغداد == The Public Relation Marketing For The Iraq Parties And Its Role In Agenda Setting Of Public Preliminaries Survey Study For Baghdad City Audience
Author name:
خلف كريم كيوش علي التميمي
Supervisor name:
علي جبار الشمري
General topic:
Media
Specific topic:
Public Relations
Degree:
Doctorate
University:
University of Baghdad - College Of Media - Department Of Public Relations
Language:
Arabic
University location:
Baghdad
First pages:
15T459 - p.pdf
Abstract:
The Public Relation Marketing For The Iraq parties and its Role in Agenda setting of public preliminaries Survey Study for Baghdad city Audience. The public relation marketing became one of the necessities of the political and party life which is regarded as the joining point among all the political parties and audience and being responsible for the processes of explanation, presentation and marketing operations for the ideas and notions of any political party whose activities and means play an important and dangerous role in the formation or building of the public opinion and pushing the groups towards ideas, opines of view and directions of the parties in spite of these audiences of the away from each other from the geographical or disharmonic demography points of view، and can identify the research problem by asking President : (what is the role of marketing public relations for political parties in the order public) priorities? Accordingly, it has targeted current research is primarily the extent of the impact of marketing public relations for political parties in the order of public priorities, and follow the researcher in this research descriptive method to detect and identify the relationship between the different variables of the study of the extent of the prioritization of the public the city of Baghdad by exposure to activities public relations marketing political parties across the field study, may represent a targeted community in this research audience the city of Baghdad, it has reached a number of search results, most notably : First. Conclusion : The present study has arrived at the following conclusions : 1 - The conclusion of the present study emphasized that the objectives of the audience participation in the communicative activities for the political parties is for the purpose of acquaintance towards the current affairs which occupied the first rank.2 - The majority of the sample individuals showed that all of them are agreeable with for the marketing public relation which contributed in the establishment of a number of information ,knowledge and ideas related with the political production market.3 - The majority of the results of the sample demonstrated that the goals of the marketing for the political parties supplied them with new information that pulled their attention that they do not know them before.4 - Moreover , the majority of the results for the sample showed that the activates of the activities of the marketing public relation for the political parties is equivalent with its performance within the present stage that Iraq passes by.5 - The majority of the public relation for the political parties deliberately ignored the political matters that disagree with the party issues.6 - At last but not at least, the conclusions of the present study demonstrated that the party communicative means increased the attention of the meant sample in their attending of the symposiums and meetings which are held by the political parties.
