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العلاقات العامة ودورها في تنمية راس المال الاجتماعي للمؤسسات الحكومية : دراسة مسحية على الوزرات العراقية == Public Relations And Their Role In Developing The Social Capital Of Governmental Institutions - A Survey Study On The Iraqi Ministries
Author name:
محمد جبار زغير الكريزي
Supervisor name:
رشيد حسين عكلة الشمري
General topic:
Media
Specific topic:
Public Relations
Degree:
Doctorate
University:
University of Baghdad - College Of Media - Department Of Public Relations
Language:
Arabic
University location:
Baghdad
First pages:
15T481 - p.pdf
Abstract:
The public relations and social capital formed the two cognitive anchors on which the study was based, in that the public relations represented their independent variable, while the social capital represented the dependent variable.This study addressed the public relations and their role in developing the social capital of governmental institutions - a survey study on the Iraqi ministries. The problem of the study was represented by an attempt to answer a main question : what is the role of public relations in developing the social capital in the Iraqi ministries?, and identified the social capital elements as a dependent variable (trustcooperation - fellowship - human capital), and public relations and their activities as independent variable. The study purpose was manifested in identifying the level of social capital within the ministries and how to invest it, as well as the relationship between public relations and social capital in the Iraqi ministries. The study method was a survey one.Hypotheses were formulated concerning the test of differences hypotheses, influence hypotheses, and the relationship hypotheses between the variables of the study. The personal interviews, observation, the questionnaire, and the scale conducted by theresearcher formed the main instruments to collect information. The researcher used the style of comprehensive limitation so as to reach the objectives of the study.For the purpose of achieving the study purpose and test the hypotheses, the study was applied to the population of employees working in the public relations departments, totaling (495) respondents in the Iraqi ministries numbered (26).The study concluded the following results : 1. There was a significant correlation between the study variables represented by public relations, the elements of social capital. 2. There was a significant effect relationship between the study variables represented by public relations, social capital.3. There were no significant differences between the public relations and the respondents' demographic variables, which explained the lack of impact of the demographic variables (gender, age groups, educational achievement, specialty, years of service, job position, work type) on public relations, social capital. The study recommends the need to invest the social capital in the Iraqi ministries, because it contributes to increasing the productivity of the individual in the institution and the society, reinforces the values (trust, cooperation, fellowship, human capital), and strengthens the social ties among employees, which is reflected in promoting job performance.
