توظيف الاتصال الالكتروني في العلاقات العامة : دراسة تحليلية للمواقع الالكترونية الخاصة بالوزارات العراقية == The Employment Of Electronic Communication In Public Relations (An Analysis For Websites Of Iraqi Ministries)
Author name:
محمد رافع لابد الراوي
Supervisor name:
باقر موسى جاسم البهادلي
General topic:
Media
Specific topic:
Public Relations
Degree:
Doctorate
University:
University of Baghdad - College Of Media - Department Of Public Relations
Language:
Arabic
University location:
Baghdad
First pages:
15T482 - p.pdf
Abstract:
اتجهت الدراسة الى المواقع الالكترونية للوزارات العراقية لمعرفة مدى توظيف الاتصال الالكتروني في ممارسة نشاطات العلاقات العامة المختلفة عبر هذه المواقع والتي تمثل وسيلة اتصال الكترونية رسمية بين الوزارة وجماهيرها. اشتمل البحث على اربعة فصول تضمن الفصل الا | After the massive development that happened in the media lately, especially in the field of electronic communication and after widespread technical and technological progress in the world wide networks and widening exposure to the Internet, which has led to increase the interest in this network, which is available every times and in all places, especially after the development of the electronic devices, where it possible to exposure of network services by smart devices, such as portable (iPod) and Mobile Smart phones and other devices, which the individual can be on the clock for these services and in various places in addition to the techniques of specification and features such as real - time interaction where the sender receives timely fed back directly from the receiver and all of this has increased the importance of this type of connection, if we can make use of it.The low cost of Internet subscription service was contributed, in addition the relative decreasing in electronic devices prices that use this service after the competition in electronic marketglobally where, one of the Chinese companies was introduced recently a devices mobile phones with high technologies and modern work techniques for touching screen contains the Wi - Fi receiver and communications services such as cellular connections and Bluetooth device and other with cost of (5) dollars per machine, this low cost led to increase the uptake of these devices, in addition to increased the use of the Internet significantly even in some developed countries to the opening of the electronic literacy centers.From here the researcher starts his project who is studying electronic communication and the possibility of exploitation in the field of public relations in governmental institutions and through analysis of websites of governmental institutions and find out what activities are used by public relations practitioners in these institutions to promote and develop their work to better.The thesis consisted of four chapters, the first chapter was included the methodological framework for the research, which included the research problem, the importance of research, research objectives, methodology used in the study and the research community, research and previous studies which approached the question.The second chapter included three sections, the first section was talking about the communication and public relations, the researcher touched about communication and its properties and explained the types of communication in public relations. In the second section the researcher touched about electronic communication technology and the main distinction of this modern communication techniques.The researcher touched at the third section of the second chapter to the topic of electronic publication explaining the most important distinction of this publication and features the addition of the electronic publishing of various services.In the third chapter, the researcher in the first section talking about the international information network (Internet) explaining the most important stages of its development since its inception and until recently.The second section of the third chapter included the several using of the international information network (Internet) in various fields, adding the most important services offered by this network. In the third section, the researcher was talking about the electronic website design explaining the types of electronic website according to its design and the important component of the electronic website pages. Chapter four was devoted to interpreting the data surveyed and contained statistical tables in addition to illustrations designed by the researcher using modern software and technique (3D) where the illustrations used 3D. Also, the research contains the main findings and conclusions which the researcher after obtained several recommendations, which he hoped would contribute to improvethe Iraqi ministries websites.
