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اشكال ومضامين الاعلان في تلفزيون المستقبل SHAPES AND GUARANTEES OF THE ADVERTISEMENT IN THE FUTURE TELEVISION

اسم المؤلف: غزوان حسين جاسم
اسم المشرف: محمد عبد المطلب البكاء
الموضوع العام: الاعلام
السنة: 2006
الموضوع الدقيق: العلاقات العامة
الدرجة: دكتوراه
الجامعة: جامعة بغداد
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:

الاعلان التلفزيوني ودوره في تحفيز السلوك الشرائي للمراة العراقية : دراسة ميدانية Television Advertising And Its Role In Stimulating The Purchasing Behavior Of Iraqi Women : An Empirical Study

اسم المؤلف: هدى عادل طه الغرب
اسم المشرف: ريا قحطان احمد الحمداني
الموضوع العام: الاعلام
السنة: 2015
الموضوع الدقيق: العلاقات العامة
الدرجة: دكتوراه
الجامعة: جامعة بغداد
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:
المستخلص: عنوان هذه الدراسة (الاعلان التلفزيوني ودوره في تحفيز السلوك الشرائي للمراة العراقية : دراسة ميدانية) وهي دراسة مسحية اجريت على عدد من موظفات الوزارات العراقية في مدينة بغداد، على عينة قوامها(729) مبحوثة من مجتمع البحث البالغ (229,565).تهدف هذه الدراسة ال | The title of this study(Television advertising and its role in stimulating the purchasing behavior of Iraqi women : An Empirical Study) It is conducted survey study on the number of employees of Iraqi ministries in the city of Baghdad ,on a sample of (729) Researched, from research populations ( 229,565).This study aims to answer the questions have been formulated in the context of the research problem to identify the role of TV advertisement into whether stimulates the purchasing behavior of the female employee in of Iraqi ministries or not, What are the motivational techniques that stimulate the female employee to purchase, and the extent of the difference between respondents are in terms of demographic their characteristics.This research is located within the descriptive research the researcher used the survey method in the empirical study ,were selected the research sample purposively a manner sample and stratified sample of proportionality, and simple random the sample of employees in each ministry, which has been distributed the questionnaire forms for them ,The questionnaire was adopted as an instrument to collect data from respondents, and the questionnaire was divided into eight axes of each axis addressed aspect of the empirical study, and by the distribution of the sample were presented to a group of experts to see how much validity for the study.The research is divided into four chapters as follows : Chapter I : methodological framework for research, and the second chapter : television advertising and strategic the creative for the message a nuncio convincing, and Chapter III : The Psychology of TV Advertising and stimulate the purchasing behavior of women, Chapter IV : the empirical study (Applied framework of the study).Find out a number of important results : 1. One of the main reasons for Show female employee's Iraqi television advertising is new to learn about goods and services on the market at a rate (26.4%), this means that the Iraqi women you see in the ad the best way to see the latest products and features.2. Search Results showed that women employed prefer to watch television advertisements across the commercial breaks that permeates television programs as it solved a ranked first and the highest rate of (94.6%), this confirms that exposure to declare a non - selective exposure is any chance.3. Explained research the results (perfume advertisements and cosmetics) came ranked first by (86.75%)followed by ranked second (clothes, shoes, bags women) by (86%), this is normal women are inherently looking for products that are an essential part of her beauty and her personality.4. show search results that there is discrepancy in the respondents response to the kinds of temptations your advertising and which give rise and increases the demand for the buying, occupied the paragraph (hygiene) ranked first with the highest rate reached (81%) came paragraph (Fashion) (71%).5. Showed search results by behavioral response model that television to declare motivational role stimulates Iraqi female employee to take its decision purchasing came paragraph the announcement prompts me to buy a commodity provide me time, effort and quality by (90.75%), followed by a paragraph on the release of bullish advertised commodity because it is cheap at (89.75 %), and the announcement motivates me to buy a commodity for another commodity for free (84.50%), this indicates that the advertisements induce Iraqi women to purchase according to the motivational techniques used by advertisers.Most important hypotheses testing of results : - 1 - It has been proved health of the assumption : The creative styles in television advertising role in attracting the attention of the Iraqi female employee.2 - The non - validity of the assumption : that the employment of Art of Seduction in television advertising in him the importance of stimulating the Iraqi women employed on the purchase.3 - Prove the health of the assumption that television advertising leads to stir up desire of the Iraqi women in the purchase.4 - Prove the health of the assumption that television advertising has a role in stimulating the Iraqi women employed on the purchase.

الصورة الذهنية لدى الجمهور العراقي عن مكاتب المفتشين العموميين The Mental Image Of The Iraqi Public For The General Inspectors Offices

اسم المؤلف: مرتضى نوري محمود الشديدي
اسم المشرف: ريا قحطان احمد الحمداني
الموضوع العام: الاعلام
السنة: 2016
الموضوع الدقيق: العلاقات العامة
الدرجة: دكتوراه
الجامعة: جامعة بغداد
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:
المستخلص: Thesis study deals with the mental image of the Iraqi public for the offices of the general inspectors.The researcher , an being a member staff of the general inspector office , ministry of interior , riot iced that these offices cannot achieve their mission and perform their assigned tasks efficiently in the lack of cooperation and support on part of the public. As such , the researcher found out that this topic is worth studying.This study aims at exploring the nature and aspects of the mental image of the Iraqi public for the offices of the general inspectors in Higher Education and Scientific Research , Health , and Interior Ministries.The researcher applied the survey research method to conduct this study as the most suitable me theologies for such a research.As concerns the findings , the most important ones include : - Discovery of the most important changes. - Influencing the mental image of the Iraqi public for the offices of the general inspectors. - Knowing the relationship between the mental image and personation. - The findings show that the public has got a positive mental image for the general inspector office in the ministry of higher Education and scientific Research , while the mental image for the same office in the ministry of health was negative one.The most important recommendations include : - Making the office of the general inspector an independent office to avoid the influence on the inspection process. - Activating the role of the media units in the inspectors offices to inform the public of the administrative and financial corruption

فـن الكتابة للعلاقات العامة النوعية في العراق : دارسة تحليلية لاساليب الكتابة في وزارتي الخارجية وحقوق الانسان للمدة من 1/7 لغاية 31/12/2013 The Art Of Writing Of Qualitative Public Relations In Iraq Analysis Study For The Writing Procedures In Ministry Of Foreign Affairs And Ministry Of Human Rights

اسم المؤلف: محمد وليد صالح عبد الواحد السنيد
اسم المشرف: جهاد كاظم ظاهر العكيلي
الموضوع العام: الاعلام
السنة: 2014
الموضوع الدقيق: العلاقات العامة
الدرجة: دكتوراه
الجامعة: جامعة بغداد
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:
المستخلص: The dissertation is divided into five chapters and a conclusions.

توظيف الاتصال الالكتروني في العلاقات العامة : دراسة تحليلية للمواقع الالكترونية الخاصة بالوزارات العراقية The Employment Of Electronic Communication In Public Relations (An Analysis For Websites Of Iraqi Ministries)

اسم المؤلف: محمد رافع لابد الراوي
اسم المشرف: باقر موسى جاسم البهادلي
الموضوع العام: الاعلام
السنة: 2016
الموضوع الدقيق: العلاقات العامة
الدرجة: دكتوراه
الجامعة: جامعة بغداد
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:
المستخلص: اتجهت الدراسة الى المواقع الالكترونية للوزارات العراقية لمعرفة مدى توظيف الاتصال الالكتروني في ممارسة نشاطات العلاقات العامة المختلفة عبر هذه المواقع والتي تمثل وسيلة اتصال الكترونية رسمية بين الوزارة وجماهيرها. اشتمل البحث على اربعة فصول تضمن الفصل الا | After the massive development that happened in the media lately, especially in the field of electronic communication and after widespread technical and technological progress in the world wide networks and widening exposure to the Internet, which has led to increase the interest in this network, which is available every times and in all places, especially after the development of the electronic devices, where it possible to exposure of network services by smart devices, such as portable (iPod) and Mobile Smart phones and other devices, which the individual can be on the clock for these services and in various places in addition to the techniques of specification and features such as real - time interaction where the sender receives timely fed back directly from the receiver and all of this has increased the importance of this type of connection, if we can make use of it.The low cost of Internet subscription service was contributed, in addition the relative decreasing in electronic devices prices that use this service after the competition in electronic marketglobally where, one of the Chinese companies was introduced recently a devices mobile phones with high technologies and modern work techniques for touching screen contains the Wi - Fi receiver and communications services such as cellular connections and Bluetooth device and other with cost of (5) dollars per machine, this low cost led to increase the uptake of these devices, in addition to increased the use of the Internet significantly even in some developed countries to the opening of the electronic literacy centers.From here the researcher starts his project who is studying electronic communication and the possibility of exploitation in the field of public relations in governmental institutions and through analysis of websites of governmental institutions and find out what activities are used by public relations practitioners in these institutions to promote and develop their work to better.The thesis consisted of four chapters, the first chapter was included the methodological framework for the research, which included the research problem, the importance of research, research objectives, methodology used in the study and the research community, research and previous studies which approached the question.The second chapter included three sections, the first section was talking about the communication and public relations, the researcher touched about communication and its properties and explained the types of communication in public relations. In the second section the researcher touched about electronic communication technology and the main distinction of this modern communication techniques.The researcher touched at the third section of the second chapter to the topic of electronic publication explaining the most important distinction of this publication and features the addition of the electronic publishing of various services.In the third chapter, the researcher in the first section talking about the international information network (Internet) explaining the most important stages of its development since its inception and until recently.The second section of the third chapter included the several using of the international information network (Internet) in various fields, adding the most important services offered by this network. In the third section, the researcher was talking about the electronic website design explaining the types of electronic website according to its design and the important component of the electronic website pages. Chapter four was devoted to interpreting the data surveyed and contained statistical tables in addition to illustrations designed by the researcher using modern software and technique (3D) where the illustrations used 3D. Also, the research contains the main findings and conclusions which the researcher after obtained several recommendations, which he hoped would contribute to improvethe Iraqi ministries websites.

العلاقات العامة ودورها في تنمية راس المال الاجتماعي للمؤسسات الحكومية : دراسة مسحية على الوزرات العراقية Public Relations And Their Role In Developing The Social Capital Of Governmental Institutions - A Survey Study On The Iraqi Ministries

اسم المؤلف: محمد جبار زغير الكريزي
اسم المشرف: رشيد حسين عكلة الشمري
الموضوع العام: الاعلام
السنة: 2016
الموضوع الدقيق: العلاقات العامة
الدرجة: دكتوراه
الجامعة: جامعة بغداد
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:
المستخلص: The public relations and social capital formed the two cognitive anchors on which the study was based, in that the public relations represented their independent variable, while the social capital represented the dependent variable.This study addressed the public relations and their role in developing the social capital of governmental institutions - a survey study on the Iraqi ministries. The problem of the study was represented by an attempt to answer a main question : what is the role of public relations in developing the social capital in the Iraqi ministries?, and identified the social capital elements as a dependent variable (trustcooperation - fellowship - human capital), and public relations and their activities as independent variable. The study purpose was manifested in identifying the level of social capital within the ministries and how to invest it, as well as the relationship between public relations and social capital in the Iraqi ministries. The study method was a survey one.Hypotheses were formulated concerning the test of differences hypotheses, influence hypotheses, and the relationship hypotheses between the variables of the study. The personal interviews, observation, the questionnaire, and the scale conducted by theresearcher formed the main instruments to collect information. The researcher used the style of comprehensive limitation so as to reach the objectives of the study.For the purpose of achieving the study purpose and test the hypotheses, the study was applied to the population of employees working in the public relations departments, totaling (495) respondents in the Iraqi ministries numbered (26).The study concluded the following results : 1. There was a significant correlation between the study variables represented by public relations, the elements of social capital. 2. There was a significant effect relationship between the study variables represented by public relations, social capital.3. There were no significant differences between the public relations and the respondents' demographic variables, which explained the lack of impact of the demographic variables (gender, age groups, educational achievement, specialty, years of service, job position, work type) on public relations, social capital. The study recommends the need to invest the social capital in the Iraqi ministries, because it contributes to increasing the productivity of the individual in the institution and the society, reinforces the values (trust, cooperation, fellowship, human capital), and strengthens the social ties among employees, which is reflected in promoting job performance.

العلاقات العامة التسويقية للاحزاب العراقية ودورها في ترتيب اولويات الجمهور : دراسة ميدانية لجمهور مدينة بغداد The Public Relation Marketing For The Iraq Parties And Its Role In Agenda Setting Of Public Preliminaries Survey Study For Baghdad City Audience

اسم المؤلف: خلف كريم كيوش علي التميمي
اسم المشرف: علي جبار الشمري
الموضوع العام: الاعلام
السنة: 2016
الموضوع الدقيق: العلاقات العامة
الدرجة: دكتوراه
الجامعة: جامعة بغداد
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:
المستخلص: The Public Relation Marketing For The Iraq parties and its Role in Agenda setting of public preliminaries Survey Study for Baghdad city Audience. The public relation marketing became one of the necessities of the political and party life which is regarded as the joining point among all the political parties and audience and being responsible for the processes of explanation, presentation and marketing operations for the ideas and notions of any political party whose activities and means play an important and dangerous role in the formation or building of the public opinion and pushing the groups towards ideas, opines of view and directions of the parties in spite of these audiences of the away from each other from the geographical or disharmonic demography points of view، and can identify the research problem by asking President : (what is the role of marketing public relations for political parties in the order public) priorities? Accordingly, it has targeted current research is primarily the extent of the impact of marketing public relations for political parties in the order of public priorities, and follow the researcher in this research descriptive method to detect and identify the relationship between the different variables of the study of the extent of the prioritization of the public the city of Baghdad by exposure to activities public relations marketing political parties across the field study, may represent a targeted community in this research audience the city of Baghdad, it has reached a number of search results, most notably : First. Conclusion : The present study has arrived at the following conclusions : 1 - The conclusion of the present study emphasized that the objectives of the audience participation in the communicative activities for the political parties is for the purpose of acquaintance towards the current affairs which occupied the first rank.2 - The majority of the sample individuals showed that all of them are agreeable with for the marketing public relation which contributed in the establishment of a number of information ,knowledge and ideas related with the political production market.3 - The majority of the results of the sample demonstrated that the goals of the marketing for the political parties supplied them with new information that pulled their attention that they do not know them before.4 - Moreover , the majority of the results for the sample showed that the activates of the activities of the marketing public relation for the political parties is equivalent with its performance within the present stage that Iraq passes by.5 - The majority of the public relation for the political parties deliberately ignored the political matters that disagree with the party issues.6 - At last but not at least, the conclusions of the present study demonstrated that the party communicative means increased the attention of the meant sample in their attending of the symposiums and meetings which are held by the political parties.

اتجاهات الاكاديميين والصحفيين الرياضيين ازاء المؤسسات الرياضية في العراق Attitudes Of The Academics And Sports Journalists Toward Sports Institutions In Iraq

اسم المؤلف: احمد ناهي عطية
اسم المشرف: ناهض فاضل زيدان الجواري
الموضوع العام: الاعلام
السنة: 2016
الموضوع الدقيق: العلاقات العامة
الدرجة: دكتوراه
الجامعة: جامعة بغداد
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:
المستخلص: الرياضة هي منتج حضاري لها اثر كبير في حركة الجماعات والافراد ولها الدور في ابراز دور الاوطان واثرها في نشر ثقافة المحبة والصداقة والسلام، ولم تبحث الرياضة القرن الماضي عن الربح المادي، بل انها كانت تمارس كهواية وحب في تحقيق الانجازات للبلد من خلال رفع ا | The Sports is a cultural product which has a great impact on the movement of groups and individuals and has a role in highlighting the role of homelands and their effect on spreading the culture of love, friendship and peace. The last century sports did not search for the material profit, but it was practiced as a hobby and a love to fulfill the achievements for the country through raising the flag. The countries especially the socialist ones specify great amounts of money for the sports and the youth to enlist them according to a certain ideology so as to prevent them from deviation towards negative life; therefore, the ex - Soviet Union and Democratic Germany were controlling the Olympic games and tried to excel the western and capitalist countries then, and the sports institutions in both countries were strongholds of the world sports champions. Yet, the changes occurred to the world in 1980s led to the collapse of Soviet Union and the unification of Germany with its two parts after the demolition of the Berlin Wall at the beginning of 1990s led to a change in the sports concepts and its move from a hobby to a professionalism, as well as the sports conversion from money and resources consumer to a vital product and domain to develop the States' economies which know how to employ then in the right place. As to Iraq's sports, it is still lost between a hobby and professionalism and till now did not know which ways should take to reach the goal it wishes to reach. This study aimed at identifying the attitudes of sports academics and journalists towards the sports institutions in Iraq. Also, the study aimed at having information about the sports issues and the association extent of the audience specifically the sports academics and journalists with the performance of sports institutions. The study showed that the Iraqi sports institutions took and passed many steps and attempts at the level of developing the sports work, yet these steps did not find their way into execution till after 2003, specifically in 2011 when the Act of Ministry of Youth and Sports was passed, thus it still needs many acts and the government support. The study also explained that the Iraqi sports faced and still facing many problems including the football sports ban and the Iraqi athletes being far away from achieving sports achievement. The first of these problems was the result of the nature of the existing relationship which witnesses an intersection between the departments of sports institutions in some sports situations and issues. Despite the current direction of the central government aiming at taking interest in sports, supporting the sports institutions, awarding the holders of good results, not interfering in the football affair, embarking the construction of a number of stadiums and sports halls in the form that meet the athletes and the audiences' needs, yet many procedures of sports institutions are still weak and did not find their way to success in reality yet. Every progress or success at the level of applying the duties and decisions of sports institutions undoubtedly means a greater effectiveness and effect of planning and then leads to the development of the sports reality in different games. Thus, it is necessary to advance in the treatment of the negative impacts created by the previous governments and their leadership of the sports work and to provide the greatest amount of the basic requirements and facilitations to athletes by increasing the financial support, passing laws needed by the Iraqi sports, supervision and following - up, developing the sports work, taking care of the famous athletes so as to reach the sports achievements in different games, taking care of old athletes, giving the greatest role to the sports academics, increasing the interest in the disabled sports, embracing the athletes of various ages, finding the solutions to develop feminine sports, taking care of the disabled athletes, increasing the cooperation size with sports journalists, enlarging the audience awareness in various sports affairs. In order to arrive at the study aims, the researcher had constructed a scale form consisting of three axes and after extracting the validity and reliability, it was applied to a sample of (415) academics and journalists selected by the intentional sample which was one of the non - probable samples types and distributed on four places (both Colleges of Physical Education, College of Physical Education for Women/University of Baghdad, College of Physical Education for Women/Al - Mustansiriyah University, and the Iraqi Federation of Sports Journalism). The researcher used the descriptive method by designing the scale form consisting of two parts : the first part : the demographic information of respondents, and the second part : the form questions numbered (50) questions selected by the respondent from the scale five choices laid by the researcher. After gathering and treating the data statistically and using the split law of Pearson correlation coefficient, the researcher arrived at the following results : 1 - There were no significant differences in the study demographic variables (genre, age, academic achievement, occupation, the number of service years) in the attitudes of sports academics and journalists, which indicated that their opinions were even on the study three axes. 2 - The study showed that (92.5%) of respondents affirmed that the sports institutions should basically rely on the government support, which signified the need of those clubs of its aid in finding investment opportunities. 3 - The majority (97.5%) of respondents affirmed the scarcity of the declarations of sports institutions' leaders, because those declarations were precise and resulted from a search and study because the sports media and the sports audience would not be silent on the contradictions and the imprecision in the declarations; therefore, they were scarce. 4 - The study showed that (91.2%) of the sample believed in the contribution of media in forming the positive attitudes about the sports institutions, which assured the care of media and media institutions in conveying and communicating all the positive activities of sports institutions which served the Iraqi sports to the audience. 5 - The study showed that (65%) of the research sample confirmed that the sports institutions did not provide the care to the pioneers of sports reporters and journalists, which indicated the need of sports institutions to prepare a law draft concerned with the sports reporters and journalists as same as the sports pioneers and champions, or legislate a new amendment of the sports champions and pioneers' law. The research was finished with conclusions and recommendations as well as references used by the researcher, appendices and an English abstract of the research.

القيم السائدة في الاعلان التجاري التلفزيوني وانعكاسها على السلوك الشرائي للجمهور العراقي The Prevailed Values In TV Commercials Advertisements And Their REFLections On The Purchasing Behavior Of The Iraqi Public

اسم المؤلف: عبد الستار حميد جديع الدليمي
اسم المشرف: عبد المحسن سلمان الشافعي
الموضوع العام: الاعلام
السنة: 2015
الموضوع الدقيق: العلاقات العامة
الدرجة: دكتوراه
الجامعة: جامعة بغداد
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:
المستخلص: عنوان الدراسة : (القيم السائدة في الاعلان التجاري التلفزيوني وانعكاسها على السلوك الشرائي للجمهور العراقي) دراسة مسحية على عينة من جمهور مدينة بغداد قوامها (526) مبحوث.في ظل تعاظم التاثير الاعلامي بحياة الفرد، والذي اصبح فيه التلفزيون من اهم وسائل تعلم ال | The title of the thesis "The Prevailed Values in TV Commercials Advertisements and Their Reflections on the Purchasing Behaviour of the Iraqi Public" a survey study of Baghdad province people for "526". In the shed of the greatening massmediat effect in the life of the individual, in which T.V. become one of the most important means of acquiring the value beside the traditional sources like family, school, and mosques, where the individual find this matter by the repeated exposure for pictures & concentrated messages and familiar for the audience in the commercials, so we can feel the importance of the commercials as social & cultural motive. From the results of the thesis, it became clear that the commercials work as an enhancing factor that support the connection between the value of the product, and the personal values of the audience, where they form inner relation between the commercials and the values used by the advertiser, where this value is considered advertising strings which the commercial based on to pursued the audience, as well these values reflect the personal values and values pattern the prevailed values in society, the study was divided into five chapters and as follow : chapter one : the curriculum frame of the study, chapter two : the prevailed values in the commercials and their reflection on the social system, chapter three : T.V. commercials between the achieved possibilities and the economical social effects, chapter four : the purchasing behaviour of the consumer and the factors effecting it, and chapter five : the field study "the applying frame of the study". The results of the field study proved through the questionnaire list by identifying the peeks came in the commercial and which have an effect on the behaviour of the Iraqi consumer by the way of some sentences in the questionnaire and responded the sample's individuals in addition to that the field study proved that there is a positive trend between the traditional values used in the commercials like respecting the old, group spirit, the religious values, distinguishing & uniqueness, rest & health, where most of the sample individual agreed on and that the study proved that there are some negative values that appeared in the commercials and admit that their effect is big on the public purchasing behaviour toward certain products like sex values, individual values, consuming values, motivating to take great interest in the outlook, and imitating others. As well, the repeating the commercials on T.V. channels generate sustain existence of that product in the memory of the consumer, and the most attracting method of commercials on T.V. for the products is by acting.

العلاقات العامة وادارة الازمات في قطاع الطاقة : دراسة تحليلية للمدة من 1/1/2010 ولغاية 31/12/2013 Public Relations And Crisis - Management In Energy Sector An Analytical Study From 1/1/2010 To 31/12/2013

اسم المؤلف: سارة جمال منعم الزبيدي
اسم المشرف: ارادة زيدان الجبوري
الموضوع العام: الاعلام
السنة: 2015
الموضوع الدقيق: العلاقات العامة
الدرجة: دكتوراه
الجامعة: جامعة بغداد
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:
المستخلص: يتناول هذا البحث (العلاقات العامة وادارة الازمات في قطاع الطاقة) ثلاث وزارات خدمية مهمة هي : النفط، والكهرباء، والموارد المائية في محاولة للوقوف على اهم الازمات التي تواجه تلك الوزارات وكيف تم التعامل معها وادارتها، اذ يهتم البحث بدراسة العلاقات العامة واد | This study deals with (Public Relations and crisis - Management in Energy Sector) in three important service ministries : Oil, Electricity and Water Resources in an attempt to tackle the most important crises dealt with by these ministries. The research crises for public relations and crises management. In spite of the importance of the topic, it did not get the big share in the media studies, especially that the ministries tackled here are service ministries that are related directly to the masses. The study aims at the mechanism of crises management in the sector starting from the diagnosis of the most important reasons of crises and ending with the criteria for evaluation of preformation. In addition to that, the study aims at knowing the role of public relations in the crises management and an attempt to come up with recommendations that could contribute to the enhancement of the worker performance in crises management. This research is classified within the descriptive studies as the researcher used the survey approach. The researcher made a survey of the news content in daily news bulletin of the ministries of energy sector by using the method of comprehensive restriction of the news issued by those three ministries within the period from (31/1/2010 to 31/12/2013). In addition to the survey of the internal masses specialized in represented in the team of the crises management in the three ministries sectors to reach to the data and information that are hardly to get in the other means. The researcher prepared a questionnaire form that includes a number of pivots that are distributed to the team of crises management of (77) respondents in the ministries.The nature of the study required the division into five chapters : Chapter One the theoretical framework of the study tackles (the problem, importance, objectives and scopes of the study as well as the approaches and tool also the previous studies that are related to the study. Chapter Two includes the concept of crises and the theoretical management in three inquiries : the first deals with the concept of crises and the related concepts; the second includes the means of diagnosing crisis in terms of characteristics, reasons and the curricula used, and the third inquiry is to clarify the crises management in terms of concept and the different between crises management and the measurement of crises management.Chapter Three is entitled public relations and the crises management in the three inquiries : the first inquiry tackles the public relations and the relation of the crises management and the activity practice, the second is about the employment of public relations for the tools of soft power in the crises international management, and the third inquiry studies to show how to crises management media. Chapter Four tackles the analytical aspect of the study. It includes the analysis of the media bulletin of the ministries of energy in three inquiries : the first tackles the analysis of the daily media bulletins of the Ministry of Oil; the second tackles the analysis of the daily media bulletins of the Ministry of Electricity; and the third tackles the analysis of the daily media bulletins of the Ministry of Water Resources.Chapter Five is devoted to the analysis of data and showing the results of the team of crises management in the ministries of energy in three inquires : the first inquiry includes data analysis and showing the results of the team of crises management in the Ministry of Oil, and the second includes data analysis showing the results of the team of crises management in the ministry of Electricity while the third inquiry includes data analysis showing the results of the team of crises management in the ministry of Water Resources.

صورة وسائل الاعلام الاميركية الموجهه للعراق لدى جمهور مدينة بغداد The Image Of Us Media - Oriented Among The Audience Of Baghdad City

اسم المؤلف: رنا عبد اللطيف حامد العزاوي
اسم المشرف: عبد المحسن سلمان الشافعي
الموضوع العام: الاعلام
السنة: 2015
الموضوع الدقيق: العلاقات العامة
الدرجة: دكتوراه
الجامعة: جامعة بغداد
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:
المستخلص: ملخص الاطروحة : تعد الولايات المتحدة الامريكية من ابرز الدول التي استخدمت وسائل الاعلام في تنفيذ سياستها الخارجية لتصدير افكارها ورسائلها، وفق سياقات واطر مختلفة منها العولمة، والديمقراطية، وحقوق الانسان، والحرية، كاهداف معلنه للراي العام، وكانت المنطقة ال | The United States is one of the most prominent countries which used media in executing its external policy to export its own ideas and agendas under different frameworks and contexts including globalization, democracy, human rights and freedom as an announced aims for the public opinion. The Arab region was the most targeted with this policy. in an attempt to win the Arab public opinion in general and in particular the Iraq public opinion. To Form its image, The United States worked on creating television channels and radio stations in Arabic language oriented to the Arab audience in general and in particular to the Iraqis including : Alhurra - Iraq Satellite Channel, Radio Sawa and Free Iraq Radio.For this reason, our current thesis came to detect the image formed by the Iraqi public about the US media, and through which we will discover the image that the United States seeks to be formed.The Thesis used “survey method Media”, By scanning the media audience, and used for that “newspaper questionnaire tool” which applied on Baghdad audience. The Thesis also hired other research tools which are : - Scientific observation, which is a codified form to gain information about a certain phenomenon - Personal Interviews, which is an interview to collect data from people in charge of communication by interviewing them face to face to clarify some of the ambiguities.The main results of the thesis are as follows : - The thesis revealed the success of the US media - oriented "under study" in forming a positive image about the United States among the Iraqi public, the positive image came up in a big percentage among the audience. - The thesis revealed that the United States sought to improve its image in the Arab region in general and Iraq in particular, after marred by a lot of distortion as a result of the disastrous mistakes made by the US administration during the occupation of Iraq. - The thesis revealed that US media - oriented Is one of the important sources of political, cultural and social information to the Iraqi public; being widely watched by them - US media - oriented received high rates of preference among the Iraqi public, Alhurra Iraq Channel came first, Radio Sawa came second and finally Free Iraq Radio. - US media - oriented hired all technical tools to effect the targeted audience (Iraqi audience)and the thesis revealed that young people were the most targeted to influence them and form their opinions about controversial issues around the world.

اتجاهات الراي العام العراقي ازاء الحكومات المحلية : دراسة ميدانية في محافظات : الانبار وبابل وميسان The Trends of Iraqi Public Opinion Toward Local Governments : Field Study In The Provinces Al - Anbar, Babil And Maisan

اسم المؤلف: عبد الحسين كاظم مريخ العطواني
اسم المشرف: رشيد حسين عكلة الشمري
الموضوع العام: الاعلام
السنة: 2014
الموضوع الدقيق: العلاقات العامة
الدرجة: دكتوراه
الجامعة: جامعة بغداد
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:
المستخلص: تهدف هذه الدراسة الى معرفة اتجاهات الراي العام العراقي ازاء الحكومات المحلية، وذلك ضمن اطار منهج اللامركزية الادارية التي تعد احدى الشروط الاولية لتطبيق هذا النوع من النظام ونجاحه.وكذلك هدفت الدراسة في الحصول على المعلومات نحو القضايا المحلية ومدى ارتباط | This study is aiming to identify the trends of Iraqi public opinion toward the local governments, within the frame of management non central curriculum which is considered one of the primary conditions for applying and the success of this type of regimes.

القيم السائدة في الاعلانات الموجهة للاطفال : دراسة تحليلية لاعلانات قناة Space Toon العربية The Prevailing Values In Advertisements Directed To Children : Analytic Study of "Spacetoon" Children Satellite Channel

اسم المؤلف: هدى مالك شبيب
اسم المشرف: عبد الامير مويت الفيصل
الموضوع العام: الاعلام
السنة: 2009
الموضوع الدقيق: العلاقات العامة
الدرجة: دكتوراه
الجامعة: جامعة بغداد
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:
المستخلص: يؤلف الاطفال عالما على درجة بالغة من المرونة والقابلية للتشكيل واكثر الوسائل احتمالية في التاثير في نمو وبناء شخصيتهم هو التلفزيون الذي بات يعرف عند الباحثين (بالاب الثالث) لكونه يسهم الى جانب الاسرة في تنشئتهم. ولكون التلفزيون عالما مثيرا ومشوقا وجذابا | Children create a world characterized with high degree of flexibility and power of formulation &imagination. Television is the most effective method that plays a great role in building the children' personalities and minds. It is described by many researc

دور برامج العلاقات العامة في تحفيز السلوك الانتخابي لدى المواطن العراقي The Role of The Public - Relations' Programs In Election Stimulation Behaviour of The Iraq Citizen

اسم المؤلف: ايثار طارق خليل العبيدي
اسم المشرف: جاسم طارش العقابي
الموضوع العام: الاعلام
السنة: 2015
الموضوع الدقيق: العلاقات العامة
الدرجة: دكتوراه
الجامعة: جامعة بغداد
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:
المستخلص: تكتسب الانتخابات اهمية متزايدة لدى الشعوب بما تحتضنها من مؤسسات وهياكل وافراد متطلعين للعب دورا سياسيا فيها، واخذين بالديمقراطية منهجا للوصول الى جادة الحكم الرشيد. وهذا التنافس يحتم على هؤلاء اللاعبين التسابق للوصول الى هذه الجماهير؛ بغية الحصول على | The elections acquire an increasing importance for the people as they are including institutions, formations and personnel looking forward to play a political role within considering democracy as a method to fulfill the reasonable authority. This competit

برامج العلاقات العامة وتنمية القدرات الاتصالية للوزارات العراقية Public Relation Programs And The Development of Communicative Abilities At All Iraqi Ministries

اسم المؤلف: فاطمة عبد الكاظم حمد الربيعي
اسم المشرف: عبد المحسن سلمان الشافعي
الموضوع العام: الاعلام
السنة: 2009
الموضوع الدقيق: العلاقات العامة
الدرجة: دكتوراه
الجامعة: جامعة بغداد
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:
المستخلص: This study deals with programs of public relations and the development of communicative abilities at all Iraqi ministries as public relations have become an active function in all the establishments in which it is practiced. It becomes impossible to be ig

الصورة الذهنية لمنظمة الامم المتحدة لدى النخبة الاكاديمية العراقية في ضوء نظرية الاعتماد على وسائل الاعلام The Un Image As Visualizaed By The Iraqi Academic Elite In View of The Theory of Dependency on The Mass Media

اسم المؤلف: علي عبد الهادي عبد الامير الكرخي
اسم المشرف: علي جبار الشمري
الموضوع العام: الاعلام
السنة: 2014
الموضوع الدقيق: العلاقات العامة
الدرجة: دكتوراه
الجامعة: جامعة بغداد
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:
المستخلص: The UN organization is considered one of the most important organizations at the international level.It has accomplished multiple tasks and roles of many different issues and events that hit the developing and advanced world countries. It has performed a