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العلاقات العامة وادارة الازمات في قطاع الطاقة : دراسة تحليلية للمدة من 1/1/2010 ولغاية 31/12/2013 == Public Relations And Crisis - Management In Energy Sector An Analytical Study From 1/1/2010 To 31/12/2013
Author name:
سارة جمال منعم الزبيدي
Supervisor name:
ارادة زيدان الجبوري
General topic:
Media
Specific topic:
Public Relations
Degree:
Doctorate
University:
University of Baghdad - College Of Media - Department Of Public Relations
Language:
Arabic
University location:
Baghdad
First pages:
15T435 - p.pdf
Abstract:
يتناول هذا البحث (العلاقات العامة وادارة الازمات في قطاع الطاقة) ثلاث وزارات خدمية مهمة هي : النفط، والكهرباء، والموارد المائية في محاولة للوقوف على اهم الازمات التي تواجه تلك الوزارات وكيف تم التعامل معها وادارتها، اذ يهتم البحث بدراسة العلاقات العامة واد | This study deals with (Public Relations and crisis - Management in Energy Sector) in three important service ministries : Oil, Electricity and Water Resources in an attempt to tackle the most important crises dealt with by these ministries. The research crises for public relations and crises management. In spite of the importance of the topic, it did not get the big share in the media studies, especially that the ministries tackled here are service ministries that are related directly to the masses. The study aims at the mechanism of crises management in the sector starting from the diagnosis of the most important reasons of crises and ending with the criteria for evaluation of preformation. In addition to that, the study aims at knowing the role of public relations in the crises management and an attempt to come up with recommendations that could contribute to the enhancement of the worker performance in crises management. This research is classified within the descriptive studies as the researcher used the survey approach. The researcher made a survey of the news content in daily news bulletin of the ministries of energy sector by using the method of comprehensive restriction of the news issued by those three ministries within the period from (31/1/2010 to 31/12/2013). In addition to the survey of the internal masses specialized in represented in the team of the crises management in the three ministries sectors to reach to the data and information that are hardly to get in the other means. The researcher prepared a questionnaire form that includes a number of pivots that are distributed to the team of crises management of (77) respondents in the ministries.The nature of the study required the division into five chapters : Chapter One the theoretical framework of the study tackles (the problem, importance, objectives and scopes of the study as well as the approaches and tool also the previous studies that are related to the study. Chapter Two includes the concept of crises and the theoretical management in three inquiries : the first deals with the concept of crises and the related concepts; the second includes the means of diagnosing crisis in terms of characteristics, reasons and the curricula used, and the third inquiry is to clarify the crises management in terms of concept and the different between crises management and the measurement of crises management.Chapter Three is entitled public relations and the crises management in the three inquiries : the first inquiry tackles the public relations and the relation of the crises management and the activity practice, the second is about the employment of public relations for the tools of soft power in the crises international management, and the third inquiry studies to show how to crises management media. Chapter Four tackles the analytical aspect of the study. It includes the analysis of the media bulletin of the ministries of energy in three inquiries : the first tackles the analysis of the daily media bulletins of the Ministry of Oil; the second tackles the analysis of the daily media bulletins of the Ministry of Electricity; and the third tackles the analysis of the daily media bulletins of the Ministry of Water Resources.Chapter Five is devoted to the analysis of data and showing the results of the team of crises management in the ministries of energy in three inquires : the first inquiry includes data analysis and showing the results of the team of crises management in the Ministry of Oil, and the second includes data analysis showing the results of the team of crises management in the ministry of Electricity while the third inquiry includes data analysis showing the results of the team of crises management in the ministry of Water Resources.
