البحث — المستودع الرقمي العراقي

نتائج البحث: 18 من أصل 18

راس المال الفكري في ظل اقتصاد المعرفة واثرهما في رسم السياسة الاقتصادية السياحية : دراسة تحليلية للقطاع السياحي العراقي == The Intellectual Capital In The Light Of The Knowledge Economy And Their Effect In Shaping The Economic Tourist Policy An Analytical Study Of The Tourism Sector In Iraq

اسم المؤلف: مها عبد الستار عبد الجبار السامرائي

اسم المشرف: عبد اللطيف شهاب زكري

الموضوع العام: العلوم السياحية

السنة: 2015

الموضوع الدقيق: السياحة والفندقة

الدرجة: دكتوراه

الجامعة: الجامعة المستنصرية - كلية الادارة والاقتصاد - قسم السياحة وادارة الفنادق

اللغة: العربية

مكان الجامعة: بغداد

الصفحات الاولى:

المستخلص: تمثل السياحة اهم ظاهرة اقتصادية واجتماعية في عالم اليوم، وهي احدى المجالات التي شهدت اهتماما متزايدا في الاونة الاخيرة من قبل الدول المتقدمة والنامية، لكونها احدى الموارد للتنمية الشاملة والمعول عليها في دفع النمو الاقتصادي. كما يعد قطاع السياحة اسرع ا | Tourism represent the most important economic and social phenomenon in today's world, it is an area that has seen a growing interest in recent times by developed and developing countries, as one of the resources for the overall development and relying on in driving economic growing interest in growth. The tourism sector is also the fastest economic sectors in terms of steady growth.The tourism industry is classified with many of it's qualities and it involves many specificities, distinguish it from other industries and make it different from a lot of human activities, being the industry serving millions of people and workers and saving a lot of money and spreading over the entire surface of the globe.Thus they are dealing with large numbers and different types and forms of information about these Parties, components, elements and entities, whether individuals or groups.For this, the intellectual capital and knowledge economy are considered of important issues in tourism sector which have the important role in making economic tourism policy, most organizations and specially the private have realized that the intellectual capital is an important elements in the success of modern organizations, which knowledge became the foundation in wealth, innovation and progress.This study is an expression of contemporary vision to investigate the roll of intellectual capital across it's components ( human, structural, relational and creative ) and knowledge economy through driving forces indicators for integration which is represented by ( information and communication technology, knowledge society, electronic commerce and globalization ) and prove their presence in our tourist organizations in the formulation of economic tourism policy in a sector which is one of the most important and effective economic sectors not at the level of Iraq but at the international level, it is the tourism sector.Tourism as a form of economic activity is surrounded by a net of various policies and laws that regulate the work in the tourism sector so it took three variables for the formation of the intellectual and philosophical framework of this study namely ( the intellectual capital and knowledge economy and Tourism economic policy ) which arouse several public and private questions, the aim was to build a philosophy of intellectual theory for these variables being of modern subjects in the tourist organizations in Iraq, to determine the variables level of the study and testing the hypotheses, it has been used a number of methods in analyzing and processing of date and information, relying on ready statistical programs to measure the nature of the relationship and influence between the variables of the study ( intellectual capital, knowledge economy, Tourism economic policy ), it adopted the resolution which subjects to a validity and reliability test as a tool to measure and collect data from the study society represented by (52) members of the administrative and legislative leaders working in the ministry of tourism and is intended to study these variables in theory and practical application in the field.In the light of the result, it has been reached to a set of conclusions, the most prominent were : 1 - The intellectual capital is a basic pillar of economic progress which is depended upon in building and succeeding tourist organizations through the supply of knowledge, creativity, relations between organizations and current and potential guests.2 - Co - administrative leadership to give importance to the knowledge economy because of it's main role in dealing with the opportunities and threats faced by the organization and determine it's position in the tourism market and get a sustainable competitive advantage.3 - Tourism policy plays an important role in the national economy, one of the direct effects of the closer relations and focus efforts to stimulate tourism and development in Iraq.The study concluded, the most important set of recommendations : 1 - Urge the administrative leadership of the ministry of tourism or tourist organizations to pay attention to intellectual capital as a tool and a means to achieve organizational goals.2 - Pay attention to knowledge economy system through database that allows the flow of data for knowledge and investment in information technology and the establishment of infrastructure to raise efficiency of tourist work.3 - Pay attention to legislate laws and encourage domestic and foreign tourism investment in proportion to the economic and social environment of the state

اثر ادارة العلاقات العامة في نجاح المنظمات السياحية : دراسة تطبيقية لعينة من فنادق الدرجة الممتازة والاولى في بغداد == The Impact Of The Public Relations Management In The Success Of The Tourist Organizations Applied Study A Sample Of Excellent And First Class Hotels In Baghdad

اسم المؤلف: سهى عزيز جعاز الربيعي

اسم المشرف: فلاح تايه ذياب النعيمي

الموضوع العام: العلوم السياحية

السنة: 2015

الموضوع الدقيق: السياحة والفندقة

الدرجة: ماجستير

الجامعة: الجامعة المستنصرية - كلية الادارة والاقتصاد - قسم السياحة وادارة الفنادق

اللغة: العربية

مكان الجامعة: بغداد

الصفحات الاولى:

المستخلص: تمثل ادارة العلاقات العامة موضوعا جديرا بالبحث والدراسة وذلك لما لها من اهمية في حياة المجتمعات والمنظمات والشخصيات المهمة والمهن المعاصرة من خلال الدور التاثيري الفعال والذي ازداد تطورا مع ثورة الاتصالات وتكنولوجيا المعلومات الحديثة.ان ادارة العلاقا | The Public Relations represents a subject that is worthy to be studied for its importance for the life of societies, organizations , important personalities and contemporary professions through its vital and effective role which increased with the development of the revolution of communications and modern data technology.the public relation management is one that cannot do without it nowadays or in the future in respect to the right and convincing definition of the activities of the tourist organizations, together with getting the satisfaction and the support of the guests. The public relations management represents the most effective organization that plays a crucial role in controlling the communicative operations that take place among the upper , middle , and lower levels , as well as in the relationship between the organization and its internal and external masses to achieve a positive image. some organizations seek facts about other organizations to find out the strong and the weak points in the work of the competing organizations in order to attain success. Hence appears the importance of the public relations management in acquiring the confidence of the customers of the organization. The aim of the study is to investigate the impact of the public relations management on the success of the tourist organization at five - stars hotels in Iraq. and to verify the goal of the study, the researcher introduces a set of key questions to determine the relationship between the variable of the study. the private questions , they determine the problem of the study and they aim at clarifying the relationship and the effect of the variables of the study. Accordingly , many first - class hotels were chosen , and a questionnaire was used to measure was used to measure the variables of the study. A set statistical instruments and techniques were used to analyze and process the data such as Arithmetic mean , standard deviation to identify the level of the variables of the study. And spearman was used to measure the relationship between the variables of the study , simple linear regression was used to measure the effect relationship , and kruskal wallis was used to compare Al - Racheed, Baghdad ,Al - mansour melia , Babylon , Palestine and Ishtar hotels. the study come out with a set of conclusions , the most important of which are : The study shows an existence of relationship impact and a significant correlation between the variables of the study in respt to first - class hotels.The study assumed a set of recommendations the most important of which are : 1. it is necessary for the public relations management to be a separate section by itself with a status almost like that of the high management in order to acquire power and authority that enable it to achieve its tasks and activities.2. Encourage and develop substantial competence in the hotels surveyed and give them opportunities to experience and learn.

القيم الاخلاقية للمنتج السياحي ودورها في خصائص الخدمة السياحية : دراسة تطبيقية لاراء عينة من العاملين في الفنادق والشركات السياحية في مدينة بغداد

اسم المؤلف: سالم حميد سالم الجبوري

اسم المشرف: خليل ابراهيم احمد المشهداني

الموضوع العام: العلوم السياحية

السنة: 2015

الموضوع الدقيق: السياحة والفندقة

الدرجة: دكتوراه

الجامعة: الجامعة المستنصرية - كلية الادارة والاقتصاد - قسم السياحة وادارة الفنادق

اللغة: العربية

مكان الجامعة: بغداد

الصفحات الاولى:

المستخلص: تكتنف القيم الاخلاقية في النشاط السياحي في طياتها الابعاد الاجتماعية والثقافية والنفسية والدينية والثقافية والسياسية، لما لها من دور فاعل في تقديم خدمات سياحية ذات خصائص فنية، فهناك تنوع وتعدد في الاجناس والاعراق والعادات والتقاليد والحاجات والرغبات لدى | Neat moral values in tourist activity in it the social, cultural, psychological, religious, cultural and political dimensions, because of its active role in providing technical characteristics of tourist services, there is a diversity and multiplicity of the races and customs and traditions, needs and desires of tourists in their programs in tourism (cultural, religious, archaeological, natural, seasonal, recreational, etc..) and this led to the existence of a need for a variety of moral values in assets and areas of interaction with the tourist communities, in part to provide tourist services, which should raise the level and quality of the moral values of the tourism product to the optimum level being in touch intensively with things and acts and tastes with tourists during the tourist enjoyment of the services provided,The importance of the role of the moral values of the tourism product in the tourist service properties due to the tourism product is characterized by an institution of complexity instability and great challenge in his work, and therefore meet this challenge in its ability to respond to the requirements of the tourism environment and through follow their adaptation to deal with the psychological, social and economic variables strategy and religious, cultural and legal. Requiring the employees and the organization of tourism both in an effort to change, and responding to the demands of the labor for the production of distinct tourist service. The correction to the moral values of the tourism product, including that can be a factor, either positive or negative in the identification of tourism services properties, and it is during the scoping study carried out by the researcher for a sample of workers in hotels and tourism companies estimated at (190) sample through a questionnaire and tested the process in the field of tourism and highlight the problem of differing estimate moral values among producers and tourists in the interaction of social, economic and cultural exchanges and other operations, which requires that there be a clear vision and accurate product with the importance of moral values in the nature of tourism services, researcher has used statistical tools to explain the phenomenon and to find correlations in the pairing the compatibility of the variables the study and then a factor analysis to see any more influential variables, and the researcher to a number of conclusions, including : form the moral values of parameters important for the behavior of the tourism product in its interaction with the tourism community and awareness of tourism importance of credibility, fairness and integrity, honesty and cleanliness values and others in social interaction and exchange in operations provide an ideal tourist service. And a link to the study of the moral values of the tourism product to study the network of social and cultural relations of the customs and traditions and cultural patterns mixed with the tourism community to understand the psychological functions phenomenon or potential for tourists, and the researcher recommends the need for effective and fruitful cooperation between the concerned authorities to follow the laws and regulations relating to the ethics of business tourism and enhance mutual trust between workers implementation The tourism product as a result of facing the tourism product of the loss of some of the ethical values of the workers that are related to integrity, honesty and credibility, and others

محددات الطلب على سياحة المغادرة في العراق : دراسة تطبيقية == Determinants Of The Demand For Tourism Departure And Its Impact On The Selection Of The Appropriate Travel Destination An Empirical Study Of The Opinions Of The Sample Of Iraqi Tourists During The Period 2003 - 2015

اسم المؤلف: دعاء عدنان اسماعيل

اسم المشرف: اسماعيل محمد علي الدباغ

الموضوع العام: العلوم السياحية

السنة: 2015

الموضوع الدقيق: السياحة والفندقة

الدرجة: ماجستير

الجامعة: الجامعة المستنصرية - كلية العلوم السياحية - قسم السياحة وادارة الفنادق

اللغة: العربية

مكان الجامعة: بغداد

الصفحات الاولى:

المستخلص: The massage deals with an important Topic،namely Tourism departure. Despite the concentration of tourism Literature on inboard tourism as a Source of earning foreign Currency For Tourism and neglect of departure as a drain of foreign Currencies،except the truth،which Confirmed the Massage that there was no Tourism host without tourism leave، For Apple to host tourism is the product of tourism - out. In terms of Iraq،are we supposed to follow the Iraqis not only at home but also when they leave out of the country as tourists،and what are the problems and obstacles that may suffer from it in Cruise Alforeigh.Okintejh Current condition experienced by the country became clear to us that the number of states that allows hosting of Iraqi tourists It has been squeezed،and travel options harrowed the outside. And it embodied the mission of this letter to addressees the obstacles.Iraqis suffered by tourist when they leave the out and work on overcoming them and expand the geographies reach of their travel. The field study is based on questionnaire forms which were distributed to a Sample of the Iraqis who have mad foreign tourists tours through madh2003 - 2015،and it turns out that are Four major factors control the demand for tourism to leave when the Iraqis and which can be arranged in order of importance kmaatoa : - 1 - Disruptive factors toward tourism - 0ut.2 - Catalysts toward - out.3 - Factors driving toward tourism Departure.4 - Factors of attraction toward tourism - out. The importance of the fourth factor was very weak stared.As it became clear that the Iraqis request tourism Departure is focused on four Countries(Syria،Turkey،Jordan،Iran)and by(56.71)this is due to the ease of access to these Countries and Short distance and level redus the general Level of prices and decline in its Currency exchange rate measures the exception of Jordan. The letter and recommendations of the mission، in clouding the need for openness of Foreign policy on the world Countries and exchange embassies with them،and hold more tourism agreements and seek to facilitate to(Visa) and other important recommendations seek to overcome the obstacles in front of Iraqis travel outside.

سلوكيات فن الاتيكيت وثقافة الخدمة المتميزة واثرهما في شخصية مستهلك الخدمة الفندقية : دراسة ميدانية في فنادق محافظة بغداد == The Behavior Of Etiquette Art And Culture Of Service And Its Impact On The Consumer Character Of The Hotel Services (A Domain Study In The Baghdad Hotel)

اسم المؤلف: ابتهال خاجيك تكلان

اسم المشرف: خليل ابراهيم احمد المشهداني

الموضوع العام: العلوم السياحية

السنة: 2015

الموضوع الدقيق: السياحة والفندقة

الدرجة: دكتوراه

الجامعة: الجامعة المستنصرية - كلية الادارة والاقتصاد - قسم السياحة وادارة الفنادق

اللغة: العربية

مكان الجامعة: بغداد

الصفحات الاولى:

المستخلص: تفاعلت ثلاثة متغيرات لتشكيل الاطار الفكري والفلسفي لهذه الدراسة، وهي (سلوكيات فن الاتيكيت وثقافة الخدمة المتميزة وشخصية مستهلك الخدمة)، وقد انطلقت الدراسة من مشكلة معبر عنها بعدد من المحاور الفكرية والتطبيقية، استهدف من الاجابة عنها استجلاء الفلسفة النظ | Interact three variables to form philosophy frame of mind and for this study. ( It is the art of etiquette and behaviors of a culture of service excellence and persona ( customer service). It began the study of the problem expressed in a number of themes and intellectual applied targeted answered the elucidation of the theory and philosophy of intellectual connections of these variables being of darn subjects scientific library on Arab public and private scientific library of the Iraqi and then test correlations and effect and the possibility of its implementation. If the study focused on service providers in the operational divisions (Department of the front office and the department of fools and drinks). Working in the hotel establishment of any of the excellent five. Steer hotel services to provide menus for consumers. For being in the front lines and touch a direct relationship with them and the reason for choosing this sample is due to the prominent role and it is important that you do that section. In the application of the art of etiquette behaviors through what may be available from a study sample ( 120 ) of the service providers for workers in these institution and the important of the study lies in that it will emerge perusal intellectual philosophical nature of the veritable of the study to documents the effort dppliecl to achieve the objective of the steely. And contain its problem for mutated on the basis of asset of by prostheses tested and accepted all of a set of statistical.