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الاثر الاستراتيجي للتوزيع في ولاء الزبون : راسة تحليلية مقارنة لعينة من الصحف العراقية اليومية == The Strategic Impact of The Distribution In Customer Loyalty

Author name: سماء علي عبد الحسین الزبیدي
Supervisor name: سعدون حمود جثير الربيعاوي
General topic: Administration and Economics
Specific topic: Business Administration
Degree: Master
University: University of Baghdad - Faculty Of Administration And Economics - Department Of Business Administration
Language: Arabic
University location: Baghdad
First pages:
Abstract: The study deal with two main variables : - the strategic role of distribution,and the customer loyalty. the researcher has chosen samples of Iraqi newspapers like ( AL Sabah, AL Mada, AL Bayna aljdeida newspaper) , because this product depends greatly on the consumption of customers so as to achieve the success.After studying the dimensions of these variables ( cost, flixibilty & deliver time ) which concerns the distribution, and for these dimensions ( marketing relationship, customer perception , customer experience , brand , & product quality) which relate to the customer loyalty. the problem has been identified in a number of remarks concerning the extent of awareness that the administration of the newspaper have about the importance of distribution and the delivery time of customer loyalty for achieving thissuccess in continuation of the paper, the target of the administration must be on the techniques of the distribution and the reality of these newspapers, clearing their role in achieving the customer loyalty by butting two main hypotheses : the first was (the relationship between the strategic role of distribution and forming customer loyalty). The second was ( the impact of relationship between the strategic role of distribution in constracting the customer loyalty). and by using statistical methods to analyze the data obtained by a questionnaire prepared for this purpose Percentages, frequencies, mean, standard deviation, coefficient of variation,correlation coefficient, and coefficient of simple linear regression and through interviews conducted by the researcher concludedthat the time of delivery is the dimension of the most influential in building customer loyalty, in spite of the awareness of management, there is reluctance to adjust the times of delivery of newspapers, in addition to the weakness in the mechanics of forming customer loyalty and maintain its Accordingly, the researcher has some recommendations for improving the experience of the departments in distributing of their products on their own, if they don’t , they should establish strict conditions in the selection of distributers and comply them with delivery times and impose a fine on those who do not adhere to those times and allow participation of citizens in newspapers and harness team to deliver newspaper in time at address. This will increase the number of customers and the base of newspaper subscriptions by paying a monthly distribution of the offices of newspaper vendors, or by geographical areas.

اثر المناخ الاخلاقي في نوعية حياة العمل والرضا الوظيفي في عينة من المستشفيات العراقية == The Affect of Ethical Climate On Quality of Working Life And Job Satisfaction In A samp;e of Iraqi Hospital

Author name: سما سعد خير الله حسين الفضل
Supervisor name: سعد علي حمود عباس العنزي
General topic: Administration and Economics
Specific topic: Business Administration
Degree: Master
University: University of Baghdad - Faculty Of Administration And Economics - Department Of Business Administration
Language: Arabic
University location: Baghdad
First pages:

تحليل مؤثرات الشراء الصناعي : دراسة حالة في مصنع الكونكريت الخفيف == The Influences Analysis of Industrial Buying - Case Study In A Factory of The Light Concrete

Author name: سرمد حمزة جاسم الشمري
Supervisor name: ثامر ياسر البكري
General topic: Administration and Economics
Specific topic: Business Administration
Degree: Doctorate
University: University of Baghdad - Faculty Of Administration And Economics - Department Of Business Administration
Language: Arabic
University location: Baghdad
First pages:
Abstract: اصبحت منظمات الاعمال الحاضرة تؤكد على مشترياتها من المواد والخدمات التي تحتاجها لانجاز عملياتها التشغيلية، وان ذلك التاكيد يتطلب منها ان تهتم بوظيفة الشراء التي تزايدت اهميتها بسبب نشاطاتها التي لها تاثيرات واضحة ومباشرة في ربحية المنظمة، وهكذا فان بامك | The business today has to focus on her competitive superior by her purchases from materials and services, which are operational processes needs to it. The purchasing function is of a great importance because its actions will impact directly on the organization’s profitability, so as organizations can be save money by its effective purchasing processes. This search tries to analysis environmental, organizational and individual influences in an industrial buying that have to facilitate achievement of organization’s objectives. Industrial buying is a process carried out by individuals, in interaction with other people, in the context of a formal organization. The organization, in turn, is influenced by a variety of forces in the environment. By using a methodology of case study at the Factory of Light Concrete in Iraq, this search concludes a great importance of organizational influences in industrial buying. And it refers to that organizations have to develop a purchasing department with permanent employees, and it have to establish for them a clear tasks to manage the efforts of industrial buying effectively.

العوامل البيئية واثرها في عمليات ادارة الموارد البشرية وادائها : دراسة تطبيقية في مستشفيات دائرة مدينة الطب

Author name: سحر هادي محمود الدليمي
Supervisor name: صلاح محمود عبد الكريم الرحيم
General topic: Administration and Economics
Specific topic: Business Administration
Degree: Master
University: University of Baghdad - Faculty Of Administration And Economics - Department Of Business Administration
Language: Arabic
University location: Baghdad
First pages:
Abstract: تتناول هذه الرسالة العوامل البيئية وعمليات ادارة الموارد البشرية واثرها في اداء الموارد البشرية، في مستشفيات دائرة مدينة الطب.اذ كان التركيز على عوامل البيئتين (الخارجية والداخلية), وعمليات ادارة الموارد البشرية (الجذب، المكافاة، التطوير، المحافظة)،

تاثير سماع صوت الزبون في تحقيق التفوق التنافسي : بحث تحليلي مقارن بين شركتي اسيا سيل للاتصالات وزين للاتصالات == The Impact of Listening To The Voice of The Customer In Achieving Competitive Superiority Search A Comparative Analysis Between The Two Asia - Cell Telecom And Zain Telecom

Author name: سارة علي سعيد العامري
Supervisor name: سعدون حمود جثير الربيعاوي
General topic: Administration and Economics
Specific topic: Business Administration
Degree: Master
University: University of Baghdad - Faculty Of Administration And Economics - Department Of Business Administration
Language: Arabic
University location: Baghdad
First pages:
Abstract: The basic orientation of the study to determine the impact of listen the voice of the customer in achieving competitive superiority for companies operating in the industry to provide mobile telephone service, enjoy topic listen to the voice of the customer and competitive superiority of great importance to the relative modernity and its impact on the future of organizations.The study aimed to determine the extent of listen voice of the customer in the companies researched, as if listen voice of the customer is qualified to lead the companies researched to achieve the competitive superiority, for this purpose, formulated hypotheses of the study in three hypotheses, the first major hypothesis "there is a correlation with significance to listen to the voice of the customer in achieving competitive superiority. "while the second major hypothesis, "there is a significant moral influence to listen to the voice of the customer in achieving the competitive superiority" these hypotheses targeting to determine the role played by listen to the voice of the customer in the leadership of companies researched to achieve superiority over its competitors, while the hypothesis major third "there are significant differences between Zain telecommunications company, Asia - Cell telecom in the level of listen the voice of the customer to achieve a competitive superiority".To test the hypotheses of the study were applied in two sections in the Asia - Cell telecom and two in the Zain telecom, the total study sample (109) by (60) for the Asia - Cell telecommunications and (49) of Zain telecom for the purpose of completion of data collection were employed personal interviews and observation, and used a number of statistical tools for data processing like mean, standard deviation and coefficient of variation for the purpose of description and analysis of the sample, the simple linear correlation coefficient (Spearman) to test the validity of the hypothesis correlation, and simple linear regression to testthe validity of the hypothesis impact, as well as test (Mann Whitney) to test the validity of hypothesis of the moral differences between the two companies researched.And the study showed significant results for most stages of hearing the voice of the customer to achieve competitive superiority, as well as the study reached the existence of significant differences between the companies researched the level of listen the voice of the customer and to achieve competitive superiority, and led the results of the practical side of the study on a number of conclusions was the most prominent of which contribute to listen to voice of the customer to make the organization more able to achieve competitive superiority and dominating the target markets, as well as the existence of significant differences between the two companies researched the level of listen to voice of the customer and the achievement of competitive superiority.The end of the study a set of recommendations highlighted the necessity for attention Zain telecom to develop most recent methods to capture the voice of the customer such as the use of the model Campa and the model of Kano or other of modern methods as well as activate new ways of interpreting and translation and publication of voice of the customer in the company as a function of deployment quality if they target continue to ascend the site is superior to competitors, and the necessity for Asia - Cell telecom to listen the voice of the customer a higher level if they target the achievement site is superior to competitors.

قياس مدى تاهيل الموارد البشرية للنهوض بمتطلبات تطبيق الادارة الالكترونية في وزارة العلوم والتكنولوجيا == Measure The Extent of Rehabilitation of Human Resources For The Advancement of The Requirement of Electronic Management Application In The Ministry of Science And Technology

Author name: زينب مصطفى خليل
Supervisor name: ناظم جواد عبد سلمان الزيدي
General topic: Administration and Economics
Specific topic: Business Administration
Degree: Master
University: University of Baghdad - Faculty Of Administration And Economics - Department Of Business Administration
Language: Arabic
University location: Baghdad
First pages:
Abstract: يعد موضوع الادارة الالكترونية احد المواضيع المهمة والحيوية بوصفه مرحلة متقدمة من تطور الفكر الاداري, اذ انه مفهوم جديد ظهر نتيجة تطورات وتحديات يشهدها العالم نحو مرحلة العمل الالكتروني, ويهدف البحث الى تسليط الضوء على واقع عملية تاهيل الموارد البشرية للنه | Electronic management is one of the important topics and critical as advanced stage of evolution of the management thought, that a new concept has appeared as a result of the developments and challenges in the world to stage work Web, This research aims to shed light on the reality of the process of rehabilitation of human resources For the advancement of the implementation of electronic management practice in the ministry, and availability requirements of the application of electronic management and diagnosis of the most important stages and steps that can be followed in the process of transition towards electronic management to keep abreast of developments in the field of information technology, one of the most important problems is organizations Impairment having qualified human resources to adapt and use modern technological applications , has been the application of this research in the Ministry of science and technology on a group of heads of departments and directors of the people in the departments of the Ministry through the use of case study method, which includes cohabitation field interviews and gather information by asking questions to officials and employees in the departments of the Ministry, and access to official documents and records and take advantage of them, and used the checklist as a key tool been reliable in gathering information which was divided into two main axis ensures electronic management and the requirements of their application (support of senior management, financial resources, technical resources, administrative organization, knowledge and information) The main axis of the second guarantees the questions about the qualification of human resources and tactics (education, training, empowerment, job descriptions and practical experience, administrative development), while the methods of data analysis Vtm use the arithmetic mean weighted percentage to get to know the availability of all of the requirements of the application of electronic management styles and qualification of human resources, the coefficient of variation to identify the extent of heterogeneity in the answers of respondents, the test t - sample. One was the use of this test is to see whether there is an application for themes, compatibility test answers with the scale (test Z two - way street) to identify the extent to which the answers with the scale, and through data collection and analysis was reached a set of conclusions and recommendations which were the most important that the ministry is available has applied the requirements of electronic management well but suffered weakness with respect to tactics used for the rehabilitation of human resources for the implementation of electronic administration. The ministry continued interest in providing electronic management requirements with greater attention to the rehabilitation of human resources and that the importance of this subject at the present time

فاعلية فرق التفاوض في اطار العلاقة بين اكتساب المعرفة والاستراتيجيات التفاوضية الملائمة : بحث ميداني لاراء عينة من المفاوضين في الشركة العامة لتجارة السيارات == Effectiveness of The Negotiation Teams In The Framework of The Relationship Between The Knowledge Acquisition And The Appropriate Negotiation Strategies

Author name: زينب عبيدش جلاب الخفاجي
Supervisor name: صلاح الدين عواد كريم الكبيسي
General topic: Administration and Economics
Specific topic: Business Administration
Degree: Master
University: University of Baghdad - Faculty Of Administration And Economics - Department Of Business Administration
Language: Arabic
University location: Baghdad
First pages:
Abstract: تناول البحث متغيرات بالغة الاهمية، ساعيا لاختبار طبيعة العلاقة والتاثير بين اكتساب المعرفة واستراتيجيات التفاوض وانعكاس ذلك على فاعلية فرق التفاوض , ان مكمن الاهمية يظهر في سعي الحكومات والدول المتقدمة التي اخذت تتسابق بشكل محموم ومصيري في استثمار المزيد | The research dealt with very important variables seeking to test the nature of the relationship and impact between the knowledge acquisition and negotiation strategies and their reflection on the effectiveness of the negotiation teams. The importance lies on the governments and developed countries which are racing feverishly and fatally in investing more money and resources to develop their human resources and knowledge. The choice of investment is always considered the winner.Hence, the research's problem is highlighted by raising questions about the essence of what this research addresses such as : What the level of administrations' awareness to mechanisms and sources of knowledge acquisition as well as the negotiation strategies in the General Automobiles & Machinery Company and the relationship of knowledge acquisition and negotiation strategies with the effectiveness of the negotiation teams? Does the impact of the knowledge acquisition increase the effectiveness of the negotiation teams through negotiation strategies in the company which is the research's sample?The research aims firstly to answer those questions through theoretical and conceptual framing their variables and secondly to test relation's samples and the impact on the role of knowledge acquisition in the effectiveness of the negotiation teams through appropriate negotiation strategies as well as what the impact of the knowledge acquisition in the effectiveness of the negotiation teams on the one hand and the impact of negotiation strategies in the effectiveness of negotiation teams on the other hand. There are seven main hypotheses have been presented in this study.For the purpose of achieving the goal of the research and answer the problem questions, the selected sample consisting of (50) negotiators in the General Automobiles & Machinery Company. The researcher adopted (the questionnaire as an essential tool, other than the personal interviews) to collect data and information that have been collected and analyzed by using a number of statistical techniques represented by ( frequencies, percentages, account mean, standard deviation, variation coefficient, and the Pearson correlation coefficient, and simple regression analysis, and track analysis ).The researcher reached to several results : There is a significant correlation between knowledge acquisition and negotiation strategies as well as that there is an increasing influence to gain knowledge in the effectiveness of the negotiation teams through the negotiation strategies mediation. The main recommendations were the General Automobiles & Machinery Company should integrate both the knowledge acquisition and strategy together in order to achieve the effectiveness of the negotiation teams more than if the two variables were used individually.

تحليل وقياس مخاطرة السوق لمحفظة التداول المصرفية على وفق القيمة المعرضة للمخاطرة (VaR) : دراسة تطبيقية في مصرف الائتمان العراقي == Analysis And Measurement of Market Risk For The Trading Portfolio Banking According To The Value At Risk (VaR) A Case Study In Credit Bank of Iraq

Author name: زينب صباح فرج الجبوري
Supervisor name: محمد علي ابراهيم العامري
General topic: Administration and Economics
Specific topic: Business Administration
Degree: Master
University: University of Baghdad - Faculty Of Administration And Economics - Department Of Business Administration
Language: Arabic
University location: Baghdad
First pages:
Abstract: تعد المخاطرة من اهم التهديدات التي تواجهها المؤسسات المالية وغير المالية على حد سواء بسبب التغيرات البيئية التي تشهدها الصناعة المالية العالمية نتيجة انشطة التداول, التي عرضت المصارف الى خسائر كبيرة ناتجة عن مخاطرة السوق التي تصاحب الانشطة التداولية للمصا | The risks are most important things that threaten the financial establishments and non financial establishments because of the changes in global financial industry which is the results of circulating activities that make the banks face large losses because of market risks which combined with banking activities. this brought global attention toward market risks and the train to measure them according to the value at risk model being the modern scale that measures predictable losses.this paper ,therefore, aim to define all types of market risks which facing the banks and their administrations and measure it through lighting the price changing which value facing risks measure to expand the understood and know the complex calculations which it followed by this measure where attention is directed towards the important of banking market risk scale to assess the resulting loss as currency value. Enabling banks to product the size of the potential threat they are to face which in term brings higher profit on one hand and reduces the risk and circulating cost on the other hand. Using the mathematical and statistical method in calculating the value at risk through the JP Morgan model to assess the market risk for the circulating portfolio in risk of profit amounts , foreign exchange rates and the risk of property (shares)prices as well as analyzing the portfolio into three areas : fixed income instruments ,foreign exchange and equity risks (shares) beside analysis of portfolio to three fixed paper centers (fixed income ,foreign exchange and shares ,and measure the value that could face a risks for each center that face market risks to reach to single figure value represent total market risks through matrix of JPMorgan model. By using statistic science to analysis risks through show the domain of the distribution of income is natural distribution which is one of the condition to calculate the risk value because it depend on the standard deviation and arithmetic mean and depend on the period of retention is 10 days and trust percent is 95 %. The case study was done on the credit bank of Iraq for six years from 2005 to 2010.the result shows that the risk value for portfolio which represents total market risks increased for the last few years which results from calculating connection matrix showing that var1 for fixed income market papers (treasure bills )that facing changing in interest price maximize for the last few years while var2 for foreign exchange position exposed to the change in the dollar exchange rate and could minimize by time and var3 of the equity position (shares) (shares of trading bank )result from vicissitudes of shares price have miner exposed compare with var1 and var2. after extracting market return as financial index from the market portfolio which consist from eight banks selected for conformation market portfolio and adopt VaR index in Iraqi banks work , to manage their risks result from exposing to market risks , the study based on main assumption that is " market risk measured by VaR with trust percent 95% result from exposed values to interest price risks having greater effect from values exposed to foreign exchange risks and that result from values exposed to shares price". This assumption proved by extracting total VaR values to market risk and proved that it effected by interest price more than risk of foreign exchange and equity risk.

نموذج نضج ادارة المشروع : تصميم وحوسبة وتطبيق : دراسة حالة في عينة من شركات وزارة الاعمار والاسكان في العراق == Project Management Maturity Model : Designing , Computerizing And Application Case Study On A Sample of The Ministry of Construction And Housing Companies In Iraq

Author name: زهرة عبد محمد الشمري
Supervisor name: صباح مجيد سعيد النجار
General topic: Administration and Economics
Specific topic: Business Administration
Degree: Doctorate
University: University of Baghdad - Faculty Of Administration And Economics - Department Of Business Administration
Language: Arabic
University location: Baghdad
First pages:
Abstract: ان ادارة المشروع الناجحة هي ميزة متواصلة في الصيغة الديناميكية لمنظمات اليوم في مختلف المجالات، حيث تتحول المنظمات والشركات الهادفة وغير الهادفة للربح الى ادارة المشروع لتحقيق الاهداف الاستراتيجية للمنظمة او الشركة. اذ تمثل ادارة المشروع الكفاءة التنظيمي | A successful project management is a constant distinctive mark in the dynamic formula of today’s organizations in different fields wherein objective and nonobjective organizations and companies from diverted profit to project management to achieve strategic goals for the organization or for the company. Project management represents a unique systematic proficiency which runs the changes and pushes the organizations and companies to a remarkable competition and consequently achieves results according to the company’s strategy. Because of the importance of the project management, several institutes and specialized entities in project management submitted number of project management maturity models which aim to determine the level of the project management maturity in organizations and companies. However, there is still a need to submit a perfect maturity model containing the characteristics which the other international models have; besides the characteristics the models have ignored in addition to some characteristics submitted by writers and researchers to be a guide that helps organizations and companies to assessment the level of the project management maturity and to continue improving it. The study aims at designing a project management maturity model and then to apply it to a sample company of the Ministry of Construction and Housing. The study also aims at designing a system for evaluating assessment the level of the project management maturity by using programming languages (Microsoft Visual Basic 6.0) and Data Base (Microsoft Access) to construct the data base system. in order to calculate the average level of the project management maturity and to count the two indicators of cost and scheduling performances, and in the light of them particular basics will be deterring the projects are classified according to excellent , success and challenge. as well as detraining the failing projects in some of the excellent , successful and challenged by the management of the project and high administration The system has been designed in a general form and it is not confined to handling the case related to the sample study.An example case is taken from the Ministry of Construction and Housing to fulfill the aims of the study, the method of studying was taken into account so as to obtain all the required data and information to apply a sample project management maturity in it.The researcher, together with teams of evaluation in the companies dealt with, performed the evaluation of the level of the project management maturity and using the project maturity level evaluation system afterwards to determine the level of project management maturity and to determine the indicators of cost performance and scheduling performance and classifying companies’ projects to several categories as well putting a plan to improve the level of the project management maturity in the companies dealt with.The study has reached several conclusions such as : The results of the study showed that the studied companies have achieved the level of project management maturity distributed between the two levels (1) and (2) of maturity which pointed out that the contracting companies in the Ministry of Construction and Housing are still in the beginning of maturity because they did not apply the concepts and philosophies related to the project management maturity and The results of the circumstances the constructional industry sector went through. The study recommends adopting the application of the Project Management Maturity Model (PM3) in the companies studied to see the truth of the project management maturity in them to be the starting point to improve the project management maturity which calls to adopt the guide of the Project Management Body of Knowledge (PMBOK) to realize activities which include plans, procedures, jobs, activities, rules and methods and ways related to each operation of the project management operations

مدى ملائمة البيئة العراقية لانشاء صناديق التحوط بحث استطلاعي == The Appropriateness of The Iraq Environment For Installation of Hedge Funds An Survey Study

Author name: زهراء كريم محمد البرواري
Supervisor name: احمد نزار جميل
General topic: Administration and Economics
Specific topic: Business Administration
Degree: Master
University: University of Baghdad - Faculty Of Administration And Economics - Department Of Business Administration
Language: Arabic
University location: Baghdad
First pages:
Abstract: يهدف البحث الى وضع اطار معرفي ومفاهيمي لموضوع البحث , واغناء القارئ والمستفيد بالمعلومات الوافية عنه وتقليص الفجوات المعرفية للمهتمين به قياس مدى ما هو متوفر وغير متوفر من المتطلبات الاساسية والضرورية لانشاء صناديق التحوط في البيئة العراقية من خلال تحديد | The research aims to establish a comprehensive, cognitive and conceptual framework the subject, as well as provide the reader with enough information and shorten the cognitive gaps for the interested people, in addition to measure what available and unavailable of the necessary requirements to establish hedge funds in the Iraqi environment after determining the major variables that have a direct effect on the subject.The problem of the study is being represented by shortage of knowledge needed to establish hedge funds in Iraq, and the possibility of success or failure of adopting this project in reality, as well as unawareness of what is available are of the necessary requirements for establishment.The sample of the study has included (94) members. Questionnaire is regarded as the main tool to collect data and information, in addition to make structured interviews. The statistical program (SPSS) was used to analyze data. The study has had many conclusions, the most important one is that current Iraqi situation has a negative effect on the Iraqi investment field that has affected all the requirements for establishing hedge funds as economy is the corner stone for other supplemented requirements, a strong investment will not be achieved without an effective economy, accordingly it is useless o to talk about any other requirement. The study has concluded to a basic recommendation represented by the attempt to develop the security and economic reality by the concerned authorities through making changes in the plans and strategies related to these two variables, as the current situation of the country prevents the success of any investment enterprise like the establishment of hedge funds.

تخطيط الطاقة الانتاجية باستخدام المحاكاة مع تصميم نظام محوسب : دراسة حالة في الشركة العامة لصناعة البطاريات / معمل بابل 1 == Capacity Planning Via Simulation A Case Study At The State General Company For Battery Manufacturing - Babyl 1 Factory

Author name: روش ابراهيم محمد
Supervisor name: صباح مجيد سعيد النجار
General topic: Administration and Economics
Specific topic: Business Administration
Degree: Master
University: University of Baghdad - Faculty Of Administration And Economics - Department Of Business Administration
Language: Arabic
University location: Baghdad
First pages:
Abstract: يسعى تخطيط الطاقة الانتاجية الى توفير مدخل يساعد في تحديد مستوى الطاقة الكلي لموارد الشركة التي تشمل كلا من التسهيلات والمعدات والعمل الذي بالتالي سيساعد في دعم الاستراتيجية التنافسية للشركة في الامد البعيد. ان التخطيط السليم للطاقة الانتاجية يساهم في تل | The objective of capacity planning is to provide an approach to help the operations manager in determining the overall capacity level of the production system to support the company's production plans and to achieve its competitive priorities in the short and long runs. The proper planning of capacity is a crucial factor in satisfying the demand on the company's products or services, and in identifying the proper mix of the company's resources needed to satisfy its customers and maintain the company's market share. This research work deals with the problem of capacity planning at Babyl 1 Factory, at the State General Company for Batteries Manufacturing. Through field observations, interviews, and the Factory's records, the searcher realized that the production level of the factory has decreased significantly compared to the production levels achieved in the previous years. In addition, the searcher noticed that capacity levels of the production departments reflect great variations. Therefore the searcher decided to study and analyze this problem to reach practical solutions to help the company better planning capacity. A case study approach was adopted in studying, analyzing, and data presentation in this research. The searcher used a number of tools such as : descriptive statistics in gathering and presenting and analyzing the data which pertains to this problem, Microsoft Excel in designing and running the simulation model designed by the searcher, Visual Basic in designing the Computerized Capacity Options Model ( CCOM ). The results of this research confirmed the existence of a capacity problem at the factory which lead to accumulated effects of capacity variation between the departments at the factory, In addition the simulation results revealed the running the factory for two shifts could increase the production up to 77 units a day. Although this figure is not typical of the factory, however it shows that the capacity could be increased if real action is taken to solve the capacity problem at the factor. The searcher recommends the used of simulation in studying and analyzing the capacity problem at the factory to reduce the capacity gaps between departments and to increase the daily production rate.

الانماط القيادية والثقة التنظيمية واثرها في تحقيق الالتزام التنظيمي : دراسة تطبيقية لاراء عينة من المديرين في شركات القطاع الصناعي المختلط == The Leadership Styles, The Organizational Trust, And Their Effect On Achieving of The Organizational Commitment Practical Study For The Opinions of The Managers In The Industrial Private Sector

Author name: رنا ناصر صبر الطائي
Supervisor name: انتصار عباس حمادي الدليمي
General topic: Administration and Economics
Specific topic: Business Administration
Degree: Master
University: University of Baghdad - Faculty Of Administration And Economics - Department Of Business Administration
Language: Arabic
University location: Baghdad
First pages:
Abstract: ركزت الدراسة على تاكيد اهمية ودور الانماط القيادية المعاصرة المتمثلة بـ(النمط القيادي التحويلي مقابل التبادلي) والثقة التنظيمية واثرها في تحقيق الالتزام التنظيمي في القطاع الصناعي المختلط.اشتقت المشكلة النظرية اساسا من ندرة الدراسات والبحوث التي تناولت | The study concentrate the importance and the role of modern leadership Style represented in (the transformational leadership against transactional).And the organizational trust with its affection in achieve organizational commitment in mixed industrial sectorThe theoretical problem is derived basically from the little studies and researches that deal by study aqnd analyses for this important blend.The practical problem depend in deriving from the challenges that Iraqi organizations confront which required unusual leadership style. Absolutely this required an inspired leadership which translated by transformational leadership that our organizations lack. This is to root the exchangeable trust from and to the leaders and employees and the organizations in order to achieve organizational commitment that reflect its outputs to continue competition features of Iraqi organizations in front of world industrial and organizations in which the limitations are reduced in the front of the new law environment encourage foreign investmentthe importance of this relationship to these three variable in the business. For the lack of studies or researches that include the effect between these combined effects, this study came to test and diagnose the level of its importance and effect in the possibility of applying it in the application community (Baghdad Gas Drink Company, Al - Hilal Industrial company and Plastic and chemical Industries Company). In order to achieve the study objective, three main hypotheses and another secondary.The sample include (76) individuals - managers - in various levels. The information and data were collected by a questionnaire include (87) questions. The data are treated statistically by depend on several methods such as (median, range, multiple regression coefficient, the level of importance ,factors analysis)The study conclude to several results the most important is exchangeable affection relation between transformation leadership and organizational trust.There appear that there are moral affecting for the style of transformational leadership, on the level of Baghdad Company for Soft Drinks and National Company For Chemical Industries. Also there are moral affection of organizational commitment in its most affecting dimensions for the individuals( trust in co - worker and trust in organization administration).On National Company For Chemical and Plastic Industries. There appear moral affection for organizational trust in achieve organization commitment through trust co - worker trust dimension and on the level of Baghdad Company For Soft Drinks. On the level of Alhilal Industrial Company, the transactional mutual leadership has amoral affection in build organizational trust and organizational trust for the individual but in limited form (through contingent reward)The study end with several recommendations that are submitted to beneficiary sides represented in demanded concern for each of modern leaderships style (transformational, transactional) and organizational trust and its rule in achieve highest level demanded by individual.

دور ولاء العاملين ووظائف ادارة الموارد البشرية في تعزيز الحصة السوقية : بحث ميداني في عينة من شركات الاتصالات الخلوية == The Role of Loyal Employees And HRM Functions In Enhancing Market Share/On A Sample of Cellular Communication Companies

Author name: رشا عبد الخالق عبد الجبار الدركزلي
Supervisor name: علي موات الصيهود السوداني
General topic: Administration and Economics
Specific topic: Business Administration
Degree: Master
University: University of Baghdad - Faculty Of Administration And Economics - Department Of Business Administration
Language: Arabic
University location: Baghdad
First pages:
Abstract: تهدف الدراسة الراهنة على التعرف على دور ولاء العاملين ووظائف ادارة الموارد البشرية في تعزيز الحصة السوقية في شركات الاتصالات الخلوية في بغداد، وتناول هذا البحث ثلاث متغيرات هما : ولاء العاملين ووظائف ادارة الموارد البشرية والحصة السوقية وكان الغرض من هذا | the current study aims to identify the role of loyal employees and human resource management functions in strengthening market share in cellular communications companies in Baghdad, eating this search three variables : the loyalty of employees and human resources management functions and market share and the purpose of this research is to shed light on the relationship between the loyalty of employees and human resources management functions as an independent variable and a dependent variable market share of cellular communications companies in Baghdad, and that the service sector has become very important at present than Through his contribution along with other sectors in the building and development of society and increasing prosperity, the researcher field survey was conducted on my company asiacell and Zain Iraq, by designing a form identifying as an essential tool included (70) to collect raw data from these two companies, staff were sample (50) view of asiacell and 50 see Zain Iraq, then sample configuration samples were collected by size (100) see, In order to address these data have been used a lot of ways statistical methods (such as measuring frequencies, ratios and the severity of answer, average measurement and standard deviation, coefficient of variation, measuring correlation power and influence, and then use spss software and Excel to analyze the results) By measuring the research, diagnosis and testing of correlation and influence, including relationships variables, research found a set of conclusions Among them was a weak correlation between loyalty and market share has been a series of recommendations put based on the findings of this research, including on the two communications that you improve and develop a mechanism work followed in the development of means of communication and work on the renovation activities pursued in order to increase their competitiveness., As well as suggest some future studies that promote aspects of these topics, including work to expand this study to include new variables and dimensions not covered by this research and that have a role to strengthen market share

تطوير نموذج متعدد المجالات في التفكير الاستراتيجي (للادارات في القطاعات المصرفية والصحية والتعليمية)

Author name: رائد غانم رحيم الجابري
Supervisor name: يعرب عدنان حسين السعيدي
General topic: Administration and Economics
Specific topic: Business Administration
Degree: Master
University: University of Baghdad - Faculty Of Administration And Economics - Department Of Business Administration
Language: Arabic
University location: Baghdad
First pages:
Abstract: ناقشت الدراسة ثلاثة مجالات في التفكير الاستراتيجي وهي (الانماط , العناصر , المخرجات) , وان الغرض من هذا البحث هو معرفة نمط التفكير الاستراتيجي السائد في المنظمات المبحوثة وما درجة توافر هذه الانماط لدى المديرين , وقد هدفت هذه الرسالة الى قياس مدى امتلاك ا

دور تنقيب البيانات Data Mining في زيارة اداء المنظمة : دراسة تحليلية في المصرف الصناعي

Author name: داليا عبد الحسين احمد الجرجفجي
Supervisor name: زكريا مطلك خضر الدوري
General topic: Administration and Economics
Specific topic: Business Administration
Degree: Master
University: University of Baghdad - Faculty Of Administration And Economics - Department Of Business Administration
Language: Arabic
University location: Baghdad
First pages:

امكانية التحول الى المنظمة المتعلمة في ضوء تحليل فجوتي المعرفة والاداء الاستراتيجي : بحث تطبيقي في عدد من المصارف الاهلية العراقية == The Possibility of Transformation To A Learning Organization In Terms of Analysis The Knowledge And Strategic Performance Gaps : Applied Research In A Number of Iraqi Private Banks

Author name: حنين شلال ابراهيم العزاوي
Supervisor name: صلاح الدين عواد كريم الكبيسي
General topic: Administration and Economics
Specific topic: Business Administration
Degree: Master
University: University of Baghdad - Faculty Of Administration And Economics - Department Of Business Administration
Language: Arabic
University location: Baghdad
First pages:
Abstract: يسعى البحث الى تسليط الضوء على تحليل العلاقة بين فجوتي المعرفة والاداء الاستراتيجي ومدى تاثير هذه العلاقة على امكانية التحول الى المنظمة المتعلمة , وسعى البحث الى تحقيق جملة من الاهداف المعرفية والتطبيقة. اذ تعد المعرفة المورد الاساسي لنجاح المنظمات لذل | Research seeks to shed a light on analyzing the relevance between the gap of knowledge and the gap of strategic performance and the effect of this relevance to the possibility of transformation the learning organization. The research sought to accomplish a number of practical goals : knowledge is considered the main source of organizational success; hence, organizations always seek to develop their skills through reducing the knowledge gap, treating it and standing on the relation of the gap of strategic performance of the organization; it is expected that the strategic gap is effected by the knowledge gap in a wide range manner, over and above the great desire to alter into enlightened organizations to meet the requirements of the 21st century.The main problem to be discussed was : is that analyzing the relation between knowledge gap and the strategic performance gap leads to the fact that organizations necessarily change into learning ones, the fact that those organizations understand this equation and their abilities in finding a kind of convenience between knowledge gap and the strategic performance gap and how to employ this relation to the possibility of transformation the learning organizations.In order to clarify the relationship between the researches variables, five main hypotheses have been formed, the questionnaire method has been adopted as a means of gathering data and acquiring financial data with its analysis. The questionnaire was subject to Validity and reliability tests : distributed to 62 Managers of private Iraqi banks (Baghdad, Al - Kheleej, Ashoor, Al - Itihad & Ilaf) and for analyzing research data the (SPSS) and (Excel) ready - to - use programs were used. The main statistical tools used in analysis were : "percentage, frequency, average, diversion, differential factor, Spearman connection factor, simple linear slant and the route analysis".The statistical methods discharged a number of results, mainly the The existence of a positive relationship between analyzing the knowledge gap and the strategic performance gap, to the possibility of transformation the learning organizations and not to mention the effect of knowledge gap in building learning organizations mediated the gap of strategic performance.In the framework of discussing the results, the research forwarded a number of conclusions, mainly that analyzing the relation between knowledge gap and strategic performance gap has a great impact on diverting it to learning organizations.

معوقات تطبيق فلسفة ادارة الجودة الشاملة في عدد من منظمات الخدمة العراقية == Obstacles To The Application of Total Quality Management Philosophy In A Number of Iraqi Service Organizations

Author name: حنان رياض خليل العبيدي
Supervisor name: مها كامل جواد
General topic: Administration and Economics
Specific topic: Business Administration
Degree: Master
University: University of Baghdad - Faculty Of Administration And Economics - Department Of Business Administration
Language: Arabic
University location: Baghdad
First pages:
Abstract: تكمن مشكلة البحث حول تشخيص المعوقات التي تحول دون تطبيق ادارة الجودة الشاملة TQM في عدد من منظمات الخدمة العراقية, وتتضح اهمية البحث في ابراز دورادارة الجودة الشاملة TQM في دعم وتحسين المنظمات التي تعمل ضمن القطاعات الخدمية وزيادة اهتمام الادارة العليا بض | The aim of this research is to statement the main obstacles that prevent the application of total quality management (TQM) in a number of Iraqi service organizations. The research, also, tries to classify the priority of the obstacles depending on the type of surveyed service organizations. And diagnoses the extent to agreement or difference of the research sample member's views on the order of obstacles of TQM, and also proposes a set of solutions to address these obstacles.The research is based on test of two main hypotheses, the first one is (There are a set of obstacles prevent the application of total quality management TQM in a number of Iraqi service organizations), whereas the second main hypothesis is (There are a significant differences between the views of the research sample members about the obstacles to the application of total quality management TQM in a number of Iraqi service organizations). A group of service organizations were selected and by one organization in each of the sectors (health, finance, education, higher education, and tourism), which are, (Al - Yarmouk Teaching Hospital, Rafidain Bank/ Branch of Hay Al - Arabi Al - Jadid, Al - Karkh/1 Directorate of Education, College of administration and Economics/ Baghdad University, and International Palestine Hotel). The research adopted the questionnaire as a tool to analyze the practical side, which was distributed to the leaders by a total of (80) questionnaire.A number of statistical methods, appropriate to the nature of the data and the research hypotheses, have been applied. It has been used : frequencies, percentages, mean, and standard deviation to describe and analyze the sample, and one sample t - test to test the validity of the first major hypothesis, also, F - test (ANOVA) and LSD (SCHEFFE) to test the second main hypothesis and sub - hypotheses derived from it.The research has shown the existence of a set of obstacles that prevent the application of TQM in surveyed service organizations, which are, (administrative obstacles, cultural obstacles, obstacles of human resources, financial obstacles, and environmental obstacles). It also shows that there are significant differences between the views of the research sample members about the "administrative and environmental obstacles" in Iraqi service organizations. And there are no significant differences about the "cultural, human resources and financial obstacles" between surveyed service organizations.The results of the research showed that the administrative obstacles have been at the forefront of the obstacles that prevent the application of TQM in all of Al - Yarmouk Teaching Hospital and College of administration and Economics, while the obstacles of human resources were in the first place for the Rafidain Bank. Also, the financial obstacles had a priority among the other obstacles in Al - Karkh/1 Directorate of Education, whereas the environmental obstacles have topped in the International Palestine Hotel. So the researcher recommends surveyed organizations to start the treatment and removal of TQM obstacles depending on their own priority.

تقييم كفاءة الاداء الاستثماري للموازنة العامة : دراسة حالة في دائرة ماء بغداد == Evaluation The Efficiency of Investment Performance of Public Budget Case Study In Baghdad Water Authority

Author name: حنان اياد عبيد
Supervisor name: عماد محمد علي عبد اللطيف العاني
General topic: Administration and Economics
Specific topic: Business Administration
Degree: Higher Diploma
University: University of Baghdad - Faculty Of Administration And Economics - Department Of Business Administration
Language: Arabic
University location: Baghdad
First pages:
Abstract: يهدف البحث الى تسليط الضوء على تقييم كفاءة الاداء الاستثماري للموازنات العامة في دائرة ماء بغداد التابعة لامانة بغداد، ومتابعة عملية التنفيذ للمشاريع كون عملية تقييم الاداء تعد مرحلة من مراحل الرقابة والتي تكشف عن نواحي الضعف والخلل في اداء المشاريع، اذ | The research aims to shed light on the evaluation of the efficiency of the investment performance of the general budget in the circle of water belonging to the Municipality of Baghdad Baghdad, and follow up the implementation process of the projects that the process of assessing the performance of longer phase of control and that reveal weaknesses and imbalances in the performance of the projects, as it has been to rely on the statement of the reality of the circle as well as determine the financial achievement rates for investment projects as well as assessing the efficiency of the performance of the budget by determining the level of efficiency of production projects using production capacity index. As well as a statement of how the best use of the financial allocations for projects for the period (20102014) and identify deviations and diagnose obstacles and difficulties facing the implementation of the projects. The use of many sources and references, laws and reports to support what has been put forward views and ideas as it was reached a set of conclusions was among them The lack of an information network between the Department and the authorities supervising the implementation of investment projects, particularly the information technology provides the facilities in terms of speed in the delivery of information and data and the right time, leading to speed the completion of works and projects, saving time and effort and reduce costs. The delay in approving the budget, as well as delays in the financing of the circle with cash as it is funding in recent months of the year, in addition to the delay procedures for Mounaqlat between projects within the overall costs in order to obtain the approval of the Ministry of Planning and Development Cooperation.While the recommendations of these conclusions areProviding network advanced information which enables the authorities supervising the implementation of investment projects to provide the department with information and data and reports daily and as soon as possible, which enables existing administrative work of speed in decision - making and stand on the reasons Allko and delays in the completion of projects and according to what is planned to bring benefits to the community through the provision of the best service. Finance department with cash during the first months of the year, in addition to special measures to be Mounaqlat within the competent minister the power without the need to obtain the Ministry of Planning to be part of the overall costs.

العلاقة بين الابداع والتغير التنظيميين وتاثيرهما في فاعلية المنظمة : دراسة تطبيقية لاراء المديرين في شركتي المنصور وابن سينا العامتين == The Relationship Between The Organizational Innovation And The Organizational Change And Their Effects On The Organizations Effectiveness (A Poll Study For A Sample of Ministry of Industry Companies

Author name: حميد علي احمد الملا
Supervisor name: صبيحة قاسم هاشم الاعرجي
General topic: Administration and Economics
Specific topic: Business Administration
Degree: Master
University: University of Baghdad - Faculty Of Administration And Economics - Department Of Business Administration
Language: Arabic
University location: Baghdad
First pages:
Abstract: تناولت هذه الدراسة موضوع العلاقة بين الابداع التنظيمي والتغير التنظيمي وتاثيرهما في فاعلية المنظمات. ولقد اختبرت الدراسة في القطاع الصناعي ممثلا بشركة المنصور العامة وشركة ابن سينا العامة احدى تشكيلات وزارة الصناعة والمعادن. وطبقت الدراسة على عينة مكونة | This study has taken into consideration the subject of the relationship between the organizational innovation and the organizational change and their effects on the organizations effectiveness. The study has been tested in industrial sector represented by two major companies related to Ministry of Industry in Iraq. The first company was State Al - Mansour Company , The second one was State Ibn Sina Company. The study was applied on a sample of (140) managers distributable among many managerial levels members of ( board of directors, general managers or delegated managers, department managers, division managers, and unit and office managers ). The study has used the questionnaire as a main tool for collecting the data, and information in addition to the personal interviews and some annual reports related to companies. The study has tried to test a number of major and minor hypotheses related to the relation and regression among the variables of the study, and the differences among the companies in the main variable of the study for the purpose of answering all the questions related to the problem of the study and reaching the established objectives. For the purpose of processing the data and the information related to the study the researcher has used tested by non - parametric statistical tools as : Mediator, Scope, False limit factor and Regression. The study has reached to several conclusions, such the availability of the main three variables in a high level in the all companies under consideration, the availability of significant correlation among them, and significant effect for each of the organizational innovation and organizational change in the organizational effectiveness. And these results came appropriate with the hypotheses related to this aspect. The researcher has presented a number of recommendations, such as the necessity of encouraging and building organizational innovation by the companies managements and applying that in their different policies and programs related to the human resources. In addition to that, it is necessary to adopt the organizational change culture and training the managers on its skills and traits. Farther more, the necessary of the dependence of companies in executing its operations and the treatments with their customers, market, and on the standards and indicators that a achieve the effectiveness and success in their functions in different means and techniques.

التاثيرات البيئية والمالية لمعالجة النفايات الصلبة وانعكاساتها على التنمية المستدامة : بحث ميداني في مدينة كربلاء المقدسة == Environmental And Financial Effects of The Treatment of Solid Waste And Its Impact On Sustainable Development Search Field In The Holy City of Karbala

Author name: حميد خضير جاسم اليساري
Supervisor name: اياد طاهر محمد الجبوري
General topic: Administration and Economics
Specific topic: Business Administration
Degree: Master
University: University of Baghdad - Faculty Of Administration And Economics - Department Of Business Administration
Language: Arabic
University location: Baghdad
Key words:
  • النفايات الصلبة
  • اساليب معالجة النفايات الصلبة
  • البيئة، المالية
  • التنمية المستدامة
First pages:
Abstract: هدف البحث هو التعرف على التاثيرات البيئية والمالية للنفايات الصلبة والعلاقة بين اساليب معالجتها والجانب البيئي والمالي ومن ثم انعكاس التاثيرات البيئية والمالية على التنمية المستدامة, وذلك من خلال استطلاع اراء القائمين على ادارة النفايات الصلبة ومعالجتها و| The aim of this research is to identify the environmental and financial Effect of solid waste and the relationship between styles of Solid waste treatment and Environmental and financial side , then the reflection of environmental and financial Effect on sustainable development , through a survey on solid waste management and treatment, this survey included (40) employees of holy Karbala Municipality Directorate, as well as (20) employees of supervisory authority on the management of solid waste ,representing by Directorate of Karbala environment. To achieve the aim of the research was planned hypothetical express logical relationships between variables : the independent variable (styles solid waste treatment(,The mediator variable (environmental and financial aspect( and The dependent variable (sustainable development).several hypotheses have been suggested as initial answers to explain the nature of these relationships , this research seeks to verify their validity.Also one of the the objectives of this research is to identify styles Solid waste treatment currently used by Karbala Municipality Directorate and the amount of waste per day, their characteristics and determine the current cost to be borne by Karbala municipality Directorate and revenues from them.Research methodology was an descriptive and analytical approach, based on field research style. a questionnaire has been prepared as a research tool to measure the environmental and financial effects of the treatment of solid waste and its Effect on sustainable development, hypotheses was tested by statistical tools as : the arithmetic mean , standard deviation , coefficient of variation , correlation coefficient and simple linear regression coefficient.The results showed the following : 1. the absence of application of any style for Solid waste treatment officially in the holy city of Karbala.2. There is a correlation and Effect between the styles of solid waste treatment and environmental aspect.3. There is a correlation and Effect between the styles of solid waste treatment and financial aspect.4. There is a correlation and Effect between the environmental aspect and sustainable development.5. There is a correlation and Effect between the financial aspect and sustainable development.6. There is a correlation and Effect between the styles solid waste treatment and sustainable development.

دور الممارسات الفردية والجماعية في تحقيق متطلبات راس المال المعرفي : بحث استطلاعي لعينة من اساتذة جامعة بغداد

Author name: احمد حسن احمد
Supervisor name: صلاح الدين عواد كريم الكبيسي
General topic: Administration and Economics
Specific topic: Business Administration
Degree: Master
University: University of Baghdad - Faculty Of Administration And Economics - Department Of Business Administration
Language: Arabic
University location: Baghdad
First pages:

ادارة الموهبة والمقدرة الجوهرية للموارد البشرية كخيار لتعزيز الميزة التنافسية للمنظمات : بحث ميداني في وحدات الاداء الجامعي == Talent Management And Core Competency For Human Resources A Choice For Enforcement of Competitive Advantage For The Organization Field Research In University Performance Units

Author name: حسـين وليد حسين عباس
Supervisor name: غني دحام تناي الزبيدي
General topic: Administration and Economics
Specific topic: Business Administration
Degree: Master
University: University of Baghdad - Faculty Of Administration And Economics - Department Of Business Administration
Language: Arabic
University location: Baghdad
First pages:
Abstract: الغرض من هذا البحث تسليط الضوء على العلاقة بين ادارة الموهبة والمقدرة الجوهرية للموارد البشرية وانعكاسهما في تعزيز الميزة التنافسية للكليات، وسعى البحث الى تحقيق جملة من الاهداف المعرفية والتطبيقية. اذ تشكل ادارة الموهبة الاتجاه الحديث لادارة الموارد ال | The purpose of the research to focus the light on the relation between talent management and essential core competency for human resources and its inflects in enforcing competitive advantage for the colleges. Talent management represents modern direction to manage the human resources and the principle source to provide the organizations with high skill employees and distinguished performance. Also The core competency for human resources are regarded as cornerstones execute all tasks and duties that were undertaken by the colleges including the best competencies. Due to the great changes of the environment which are the colleges carry out their responsibilities, several colleges started looking for means and ways to strengthen their competitive advantage. The Problem of Field study is represented by the existence of clear failure in implementation of the activities of Talent management and concentrate on constructing core competencies for human recourse, and negligence of its role in consolidate competitive advantage in Iraqi colleges, Also the research aimed at to achieve several applied and knowledge objectives, and According to such a problem and objective , and in order to verify the variable of the main and sub - study , we formulated (7) principle hypothesis with (24) sun - hypothesis. Adopted The questionnaire as a tool to collect data of the study according to ready criteria and standards by using pentagonal Liker grade. It was subjected to the measures of honest and firmness, and distributed among (69) person from the employees in university performance units in (18) colleges from five Iraqi universities : “ Baghdad , Almustansiriya , Technical , Alnahrain , and AL.Iraqia university “. To analyze the data of the study, we used Statistics programs (SPSS) and (Excel). The statistical instrument that used in the analysis was “curve, available coefficient , correlation coefficient for Spearman , simple and multi linear slope and analyzing of the path”. The statistic approaches showed several results , the most important one was the existence of moral relation between the Talent management and core competency for human resources. Also showed that is moral effectiveness for each of the Talent management and core competency for human resources in consolidating the competitive advantage for the colleges , and the level of the effectiveness increase if they existed together. Regarding discussion of the results , the study presented several conclusions , out of the talent management and core competency for human resources are the competitive advantage for the colleges under dynamic environment that worked in the matter , which required increasing concentration on application of the activities of talent management and construct core competency for human resources ,that a working within , through knowing the advanced experiences of other advanced countries and make use of it in a best way

تاثير قنوات التوزيع في تحقيق رضا الزبون : بحث ميداني == The Impact of Distribution Channels To Achieve Customer Satisfaction / Field Research

Author name: حسين هشام عبد الرحمن السامرائي
Supervisor name: غسان قاسم داود سلمان اللامي
General topic: Administration and Economics
Specific topic: Business Administration
Degree: Master
University: University of Baghdad - Faculty Of Administration And Economics - Department Of Business Administration
Language: Arabic
University location: Baghdad
First pages:
Abstract: يعد التوزيع من عناصر المزيج التسويقي الرئيسة التي بواسطتها تستطيع المنظمات ايصال منتجاتها عبر قنوات خاصة الى جميع زبائنها في الزمان والمكان المناسبين لتحقيق المستويات المرغوبة من رضا الزبون، ولذا ومن هذا المنطلق والاهمية يعتبر بحث تاثير قنوات التوزيع في | The distribution of the elements of the marketing mix key by which organizations can deliver their products through private channels to all customers in the right time and place to achieve levels desired by customer satisfaction, so this sense and importance is to investigate the effect of distribution channels to achieve customer satisfaction in the industrial sector Iraqi basic orientation the current study. The eating study of customer satisfaction of topics complementary to the importance of distribution channels for organizations of Iraq, and the fact that the industrial sector is the most important pillars for building the economy of countries and their development, the researcher on the sample selection of industrial organizations of the Ministry of Industry and Minerals in Iraq, and the purpose of achieving the objectives of current research as sample consisted of (70) members of the administrative staff and technicians at the General Company for dairy products (Abu Ghraib) and the General Company for the manufacture of medicines and medical supplies - Samarra subsidiaries of the Ministry of Industry and Minerals in Iraq, and the purpose of updating the requirements of research data was collected and employ personal interviews as well as observations researcher that reward with the research sample, were Using a number of statistical methods mean, standard deviation, and simple linear correlation, and simple linear regression coefficient, and multiple linear regression coefficient, and test (Mann - Whitney) in the display, analysis and interpretation of the results of the study. The research found to a number of conclusions, mainly managed departments marketing that uses factors influencing the selection of distribution channels and evaluate the performance of distribution channels in directly influence customer satisfaction in order to achieve the levels desired satisfaction by senior management, but the influence evaluate the performance of distribution channels to achieve Customer satisfaction was greater than the effect of the distribution channels (totaling), On the other hand, factors affecting the choice of distribution channels have had a deep impact in achieving customer satisfaction, especially the factors relating to the organization totalling axes. The most important recommendations, the Iraqi companies Industrial if it wanted to achieve levels desired customer satisfaction it must increase interest productivity distribution channels and by working on a comparison between the rate of productivity channels distributive owned with rates similar to companies other competition, and motivate and reward members, and improve productivity channels distributive, and addressing the problems and obstacles faced by the members of the channel, and increased influence in the recruitment of all potential and financial resources optimally, so this sense and important companies must when selecting channels distributive appropriate work on the design of distribution channels fit in with their products and taking into care factors influencing in the selection of these channels on the one hand and evaluate the performance of the members of the channel (an attempt to take corrective action to adjust according to market developments) on the other, which ensures organizations Iraqi industrial further increase distribution opportunities for their products and to achieve levels desired by customer satisfaction, which is one of the most important objectives of Industrial Organizations Iraqi.

تاثيرات الخطا البشري في المخاطر المصرفية وامكانية التحول نحو المنظمة المتعلمة : بحث تجريبي في عدد من المصارف العراقية الخاصة == The Effects of Human Error In The Banking Risks And The Possibility of Transition To A Learning Organization Empirical Study In A Number of Iraqi Private Banks

Author name: حسين لازم الزيدي
Supervisor name: سعد علي حمود عباس العنزي | صادق راشد حسين الشمري
General topic: Administration and Economics
Specific topic: Business Administration
Degree: Doctorate
University: University of Baghdad - Faculty Of Administration And Economics - Department Of Business Administration
Language: Arabic
University location: Baghdad
First pages:
Abstract: يهدف هذا البحث الى دراسة تاثيرات الخطا البشري في المخاطر المصرفية وامكانية تحويل المصارف العراقية الخاصة الى منظمات متعلمة، وذلك من خلال قياس واختبار تاثير الخطا البشري في المخاطر المصرفية، والوقوف على المخاطر الاكثر ارتباطا به للتركيز عليها، وتقديم المع | This research aims to study human error effects in the banking risks and the possibility of converting the Iraqi private banks to educated organizations, and through the measurement and testing of human error effect in every kind of banking risks types and stand on the most closely associated with the risks in order to focus on them and make appropriate processors have with respect to and increase the availability of skills and expertise required to carry out banking operations of error - free manner. Find dealt with human error in terms of meaning and understandable, classifications and types, causes and consequences and its approaches and theories. Also addressed placed banking risks in terms of meaning and concept, species and entrances and theories, also addressed placed banking risk management and measurement. Also addressed the evolution of organizations down to the learning organization, including the concept and characteristics and dimensional measurement, and the requirements of becoming a learning organization. The research was sealing his intellectual and theoretical study of the relationship between the three threads with the submission of a successful international experiences. We depart search of his problem to was the need of the Iraqi private banks, which are supposed to reflect the level of development and progress in financial and economic of the country areas, to a deeper understanding of the human errors committed within the bank either by management or employees, and to understand their causes and consequences and its direct and indirect effects in banking risks, which are a feature of the banking environment, and thus its impact on the bank's success in achieving its objectives, or protect it from falling into failure, and leave the banking market. So it was necessary to find a strategy to ensure the management of human errors and management of banking risks, be the basis of learning from the mistakes of the past and adopt the principle of creativity and knowledge, within the court system called the learning organization.The research methodology depend on experimental method, has identified a set of hypotheses that have been tested different tools of financial analysis, the style of case study statistical tools. Has been selected five banks exposed to real problems for analysis and access to the results serve to know the effects of human error in the banking risks, it was also selected three banks from the good rating for comparative purposes to measure the possibility of converting to banks, educated organizations. The research has come to many of the most important results that the most important errors that affect the banking risk is management mistakes, especially mistakes of decisions making, and that more risk is affected that the credit risk. The research found that the dimensions of learning organizations in Iraqi banks available moderately, and that non - distressed banks are best able to switch to an learnining organizations

راس المال الزبائني بتماثل الزبون والمنظمة في اطار فلسفة التسويق الشمولي : دراسة تحليلية لاراء عينة من المدراء والزبائن بمصرفي الرافدين والرشيد == Customer Capital Via Customer - Organization Identification Within The Framework of The Holistic Marketing Philosophy (A Analytical Study of Sample Opinion From Managers And Customer At In Al - Rafideen And Al - Rasheed Banks

Author name: حسين علي عبد الرسول الجنابي
Supervisor name: غسان قاسم داود سلمان اللامي
General topic: Administration and Economics
Specific topic: Business Administration
Degree: Doctorate
University: University of Baghdad - Faculty Of Administration And Economics - Department Of Business Administration
Language: Arabic
University location: Baghdad
First pages:
Abstract: يهدف البحث الحالي الى توظيف اطار فلسفة التسويق الشمولي لتعزيز راس المال الزبائني بوجود تماثل الزبون مع المنظمة كمتغيروسيط. وتتجسد مشكلة الدراسة الرئيسة بتساؤل اساسي مفاده كيف يستطيع المصرف ان يعزز راس ماله الزبائني من خلال تبني فلسفة التسويق الشمولي. وت | Current research aims to employ framework of a holistic marketing philosophy to enhancing customer capital existence of customer - organization identification. And embodied the main problem of the study questionably fundamental view how can the bank to enhancing its capital customer through the adoption of a holistic marketing philosophy. The study sample target managers in the Rafidain and Rasheed, as well as his customer, has been included in the study sample (120) individual heads of departments and branches. Offset (120) customers of the two banks. For the purpose of data collection research relied on questionnaire as the main tool has been developed in the light of the views and thoughts of researchers and specialists in the field of study variables.In light of the results of the statistical analysis, Search devised a set of conclusions was the most important : Bank can enhancing its capital customer through relied on marketed holistic philosophy verify the customer's social needs in identification. Based on conclusion study by the research, was derived a set of recommendations, the study community can find to overcome some obstacles present or future, especially since the banking industry in Iraq is witnessing dramatic shifts. Perhaps the most important of these recommendations was the need to adopt management banks surveyed holistic marketing philosophy and work to make them, through the inclusion of the Bank's vision and mission, and must move towards different market sectors so that they can penetrate as much as possible from the market
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