دور ولاء العاملين ووظائف ادارة الموارد البشرية في تعزيز الحصة السوقية : بحث ميداني في عينة من شركات الاتصالات الخلوية == The Role of Loyal Employees And HRM Functions In Enhancing Market Share/On A Sample of Cellular Communication Companies
Author name:
رشا عبد الخالق عبد الجبار الدركزلي
Supervisor name:
علي موات الصيهود السوداني
General topic:
Administration and Economics
Specific topic:
Business Administration
Degree:
Master
University:
University of Baghdad - Faculty Of Administration And Economics - Department Of Business Administration
Language:
Arabic
University location:
Baghdad
First pages:
07T3649 - p.pdf
Abstract:
تهدف الدراسة الراهنة على التعرف على دور ولاء العاملين ووظائف ادارة الموارد البشرية في تعزيز الحصة السوقية في شركات الاتصالات الخلوية في بغداد، وتناول هذا البحث ثلاث متغيرات هما : ولاء العاملين ووظائف ادارة الموارد البشرية والحصة السوقية وكان الغرض من هذا | the current study aims to identify the role of loyal employees and human resource management functions in strengthening market share in cellular communications companies in Baghdad, eating this search three variables : the loyalty of employees and human resources management functions and market share and the purpose of this research is to shed light on the relationship between the loyalty of employees and human resources management functions as an independent variable and a dependent variable market share of cellular communications companies in Baghdad, and that the service sector has become very important at present than Through his contribution along with other sectors in the building and development of society and increasing prosperity, the researcher field survey was conducted on my company asiacell and Zain Iraq, by designing a form identifying as an essential tool included (70) to collect raw data from these two companies, staff were sample (50) view of asiacell and 50 see Zain Iraq, then sample configuration samples were collected by size (100) see, In order to address these data have been used a lot of ways statistical methods (such as measuring frequencies, ratios and the severity of answer, average measurement and standard deviation, coefficient of variation, measuring correlation power and influence, and then use spss software and Excel to analyze the results) By measuring the research, diagnosis and testing of correlation and influence, including relationships variables, research found a set of conclusions Among them was a weak correlation between loyalty and market share has been a series of recommendations put based on the findings of this research, including on the two communications that you improve and develop a mechanism work followed in the development of means of communication and work on the renovation activities pursued in order to increase their competitiveness., As well as suggest some future studies that promote aspects of these topics, including work to expand this study to include new variables and dimensions not covered by this research and that have a role to strengthen market share
