اسم المؤلف:
دينا محمد عناد
اسم المشرف:
خليل ابراهيم حسن الواسطي
المستخلص:
The art of graphic design from more arts modernity which appeared beginnings in the nineteenth century and the evolution in the mid - twentieth century, the owner of this development a particular focus on the development of theories of knowledge, bring about the way the designer base model represents a built anchor, any (ground knowledge firmly) based upon The art of design, and can not be achieved without taking into account the design of these structures and aesthetic value to the success achieved by the design. Although the essence of the design idea is gaining value only the veracity of the results that can be achieved at the application level and then detect the role of the creative process, which is often coupled with the idea of design, construction and technical design meets the requirements of the message and influence in the receipt.Based on the foregoing, this study comes tagged (the infrastructure of contemporary graphic design art) to clarify the subject through the four seasons, which included the first chapter, which has been allocated to research methodology on the research problem identified by asking the following ((What are the key pillars upon which the art of graphic design as a theory ))? The objective of the study ((Essential for building the foundations of the theory of the art of contemporary graphic design)).It also included the importance of research and the limits of research as well as identifying terminology.The second chapter includes a theoretical framework and previous studies, they did not find the researcher taught by a previous study approach to the subject of current research in graphic design, so this study is considered the leading theme in graphic design.The theoretical framework has included four sections focuses First research on (a brief history of the graphic design art), and focused the second topic on the (Strategies graphic design) and ensure that the third section (Features theart of graphic design on according to the intellectual trends of contemporary), while the fourth section guarantees the (Modernity and postmodernism in graphic design). This has resulted in a theoretical framework on several indicators. The third chapter is devoted to research procedures as researcher followed the descriptive method and the method of content analysis for the purpose of monitoring phenomena. Means of objective critical analysis of each model separately, to reach accurate results. It ensures the research community a hundred and fifty (150) culturally poster technically universally contemporary publications on the international information network (Internet), countries (Germany, Holland, Switzerland, France, USA), which included the years (2004 - 2014) and due to the capacity of the research community, and the multiplicity specialties areas posters cultural art, arrogating the researcher exclusion of (100) poster depending on the way (not the probability of intentional) in the selection of research models, bringing the number of models of the sample (fifteen 15 culturally poster technically worldwide) Elected out of (50) Model for the purposes of analysis, (33%) of the research community overall, with three posters for each state. For the purpose of analyzing the sample form was designed to determine axes analysis, which was approved by experts and was based on the analysis of its clauses. And ensure that Chapter Four of this study was to review the results and conclusions for research, and the most important results : - Was to determine the infrastructure of the theory of the art of contemporary graphic design : - 1 - Reliance on cognitive theories, especially the new objectivity, which confirmed the technology and manufacturing processes and function. The purpose of design, and sobriety and strength in design and visual communication to mind.2 - Designer culture that rely on the construction of knowledge. 3 - Rely on innovation and artistic creativity to achieve the image of visualculture. 4 - Accrediting simplicity and abstraction and symbolism.5 - Employ modern technologies in order to serve the idea and content, to bring the power of visual communication and cognitive, by addressing the fonts and color values, and linking elements and styles of design to achieve movement and tensile visual, in order to serve the idea and secured to the success of the design work.6 - Recruiting employ methods of design elements and characteristics of intellectual and aesthetic, which is the language of design.7 - Verb match career with the formats for design aesthetic expression. 8 - Employ metaphor in the formal design built to achieve a synthesis based on visual discourse, bearing dimensions intellectual and aesthetic contribute to the understanding of the structure of the underlying design.The main conclusions of the research : - 1 - Activating the role of the recipient in the field of fiction and the future vision, and read the text design with connotations Avatar Towards a new vision based on the culture and its relation to the recipient and knew that his stock of knowledge, and to make it mainly in the construction of knowledge. 2 - Achieved a designer horizons and a new perspective in the presentation of design work, so as to break the traditional context, by relying on inspiration, a theories of artistic creativity and application of discovering the same fantasies and imaginative jets occur suddenly, to achieve the image of visual culture and linked to the contemporary.3 - Resulted in graphic design strategies to build a knowledge base, any emphasis on theoretical knowledge to work as a precedent Executive, to achieve the anchor structures, based on the culture of creativity and innovation, and to identify the strengths of the unique design of the building implementation approach and the development of future standards work.It is then incorporated the recommendations, including : 1 - Emphasis on activating the role of the recipient to read the text design with connotations Avatar Towards a new vision based on the culture and its relation to the recipient and knew that his stock of knowledge.2 - Introducing new systems design using a new method of connecting elements and coordination among them ensures the effectiveness of the design and achieve new and innovative formulas lead to a reaction force to provoke an implicit attract an audience.The research proposals : 1 - To conduct a study on the technological standard and its impact on contemporary designs.2 - Combination study of structures based on visual discourse in contemporary designs, printing and its impact on the receiver
