الاستجابة الجمالية ومتغيراتها في العملية الاتصالية للتصاميم الطباعية == Aesthetic Response And Variables In The Process of Communication
Author name:
هبة مزهر محجوب
Supervisor name:
ادوار الاشقر
General topic:
Fine Arts
Specific topic:
Typographic Design
Degree:
Master
University:
University of Baghdad - College Of Fine Arts - Design Department
Language:
Arabic
University location:
Baghdad
First pages:
18T828 - p.pdf
Abstract:
تشكل اهمية هذا البحث مؤشرا لمواكبة التطور للاستجابة الجمالية ومتغيراتها في العملية الاتصالية للتصمايم الطباعية، فالاستجابة الجمالية تعد ردود الفعل الايجابية التي يثيرها المثير عند المشاهد اثناء الحكم الجمالي او التجربة الجمالية والنفعية اما عند المتغيرات | The importance of this report considers an index to convoy the development of Aesthetic responsive and its changes in the communicative procees for theprinting design.on scientific foundation of effective with using the facilities available for new technologies wich is available in commercial advertising through the computer which through it the effective responsive achieved Conserning with the problem and through the researcher observationjob and her study for the Aesthetic responsive.ahe found that three was aproblem in dealing eith that subject from the searcher specially for the specil reality of the Aesthefic responsive and is changes and effeeing of the communicative rocess in printing design field and that to achieve receiving the actting letter with designs filld with beautiful vaiues to do the job and to get the responses from the listener and his interaction in this letterSearcch target Discovering the changes of the Aesthetic responsive in the communicative process for printing designs ,graphic designs.The search restricted in studing the Aesthetic responsive and is change in the communicative process for the modern commercial advertisement dealing with the beautiful and creer way and that what concerned withchabter one , but chapter tow covered the oretical frame work and it divided to three investigations ,the first study content concept of Aesthetic responsive and Aesthetic concept and the second study content communicative process and the factors which depends on the success of the communicative process, also the third study is commercial advertising and the target of it functions and types artistic side of the most important things in the announcement since it concern with graphic designers?s abilities in artistic and technical skills.Recommendation and propo sals ;1. That are ative and practical application in the commercial side of the announcement.2. confirmation that the work in the design of ommercial advertising deals with receiving advertising me ssage from the designer to the recriver.Suggestions ;1.Undertake astudy similar aesthetic response for the shope and color characteristics in commercial advertising. 2.Practical study to contrast vole of the image in advertisement and its effect on the recever.
