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تنوع دلالات الاشكال المرئية في تصاميم الاعلان التجاري == The Diversity of Semantics Shapes Visual Designs In Commercial Advertising
Author name:
ليلى علي رجب العبيدي
Supervisor name:
هند محمد سحاب العاني
General topic:
Fine Arts
Specific topic:
Typographic Design
Degree:
Master
University:
University of Baghdad - College Of Fine Arts - Design Department
Language:
Arabic
University location:
Baghdad
First pages:
18T864 - p.pdf
Abstract:
يتميز الاعلان بانه قوة اقتصادية واجتماعية لايستهان بها ويعتمد نجاحه على قدرات المصمم الابداعية في توظيف عناصر التصميم بشكل ملفت للنظر يجذب المتلقي الى منتج قد لايكون بحاجة الى استهلاكه، ان اهم الاسباب التي دعت الى اختيار موضوع (تنوع دلالات الاشكال المرئية | Featuring announcement that economic power and social supports his success on the capabilities of designer creativity in the recruitment of design elements strikingly attracts the receiver to the product might not need to consumption, the most important reasons for choosing the subject (the diversity of semantics shapes visual designs in commercial advertising) is the ability of advertising to accommodate commercial designs with various connotations in visual formats, To give commercial advertising regeneration and dazzling ability to continue to acquire the attention of the receiver, who is under dozens of ads a day packed with ideas and images and connotations, but hotshot designer is able to implant the idea in the mind of the receiver to deliver a desired response from the entire advertising process. The search included a summary and four chapters, where the fact that the first chapter, the methodological framework of the research, which included the research problem represented by the following questions : 1 - The Semantic shows diversity in the visual forms only or whether the in the ad business?2 - How Semantic diversity arises through advertising formats across its design and progress of the sensory response and aesthetic towards fees or words in aboard commercial advertising, including advertising ensures speech affect the customer?The importance of research in being important addresses placed a semantic diversity of forms of visual designs in commercial advertising, as it is a point proceed in the field of advertising design and Learners in the Department of Graphic Design. In addition to the limits of temporal and spatial search, objectivity and research community goal of commercial advertisements in magazines and appointed Iraqi who represented the Iraqi network magazine advertising, then the researcher has identified search terms. The second chapter, which included three Investigation handled first section origins and evolution of commercial advertising any announcement date and stopovers on the most important stages undergone by the announcement from oral to written and evolution witnessed after the invention of printing, and new technologies and the impact of the spread of newspapers and magazines on a variety of designs The second part, the idea of design implications and dimensions in the Declaration traders have had placed significance in some detail cross - check ideas advertising, which represent the basic building block in the design, advertising through the shapes visible through (consistency, installation, mystery, clarity.) To form the meaning inherent behind the figure inIn this sense, design disclose the same result demonstrated icon and marks (iconography, symbolism, and indicative) reflects the appearance of the other meaning of her beauty functional verification, The third topic was the visual way and methods of design in commercial advertising, and was the first section talks about the formats of video and how organized according to the specific configuration and employ symbols written and image forms and types and logos in addition to employment chromatography and the rest of the elements (point, line, shape, space) according to the principles of design (unity and Diversity, General balance, repetition and rhythm, contrast, and sovereignty), which operate within a system architecture (focal length, radial, linear, synthesis, reticular, circular, random Speaking section to the methods directorial design mismatch image or cartoons or writing or combines more than style and all that in order to achieve the purposes of design to announce commercial next career and expressive and aesthetic, then the indicators that emerged from the researcher of the theoretical framework and previous studies that touched in one way or another study researcher then comes the third chapter which deals with procedures for research and analysis of the sample intentionality a group of ads in the Journal of the Iraqi network and discuss the results, which was the most important : system architecture (focal length, radial, linear, synthesis, reticular, circular, random Speaking section to the methods directorial design mismatch image or cartoons or writing or combines more than style and all that in order to achieve the purposes of design to announce commercial next career and expressive and aesthetic, then the indicators that emerged from the researcher of the theoretical framework and previous studies that touched in one way or another study researcher then comes the third chapter which deals with procedures for research and analysis of the sample intentionality a group of ads in the Journal of the Iraqi network and discuss the results, which was the most important : 1 - domination formalism based on the total area of occupancy Advertising exit conclusions, including that the semantic diversity does not respect the idea, method, or purpose, whether aesthetically or functionally, but that diversity holds in all the design process.2 - The perceived importance of the logo in advertising for each product being a commercial adds meaning and value of Advertising in the expression of his identity and a sign of trust between the consumer and the product.There were also recommendations for the researcher including : 3 - The designer uses label (symbol, icon, signal) in advertising design elements to demonstrate the commercial product because it tightens the receiver and it connects the idea of substance that particular day became tired recipients simplified format is clear.4 - The designer uses the mark (symbol, icon, signal) in advertising design elements to demonstrate the commercial product because it tightens the receiver and it connects the idea of substance that particular day became tired recipients simplified format is clear.Proposals5 - The designer uses the sign (symbol, icon, signal) in advertising design elements to demonstrate the commercial product because it tightens the receiver and it connects the idea of substance that particular day became tired recipients simplified format is clear.
