ابعاد الشكل الجديد في التصميم الكرافيكي المعاصر == The Dimensions of The New Form In Contemporary Graphic Design
Author name:
لبيد مالك يو سف المطلبي
Supervisor name:
اياد حسين عبد الله الحسيني
General topic:
Fine Arts
Specific topic:
Typographic Design
Degree:
Doctorate
University:
University of Baghdad - College Of Fine Arts - Design Department
Language:
Arabic
University location:
Baghdad
First pages:
18T867 - p.pdf
Abstract:
يسهم هذا البحث في مراجعة شاملة لمفاهيم مكررة؛ يستنسخ بعضها بعضا، في سياق شهد تحولات كبرى؛ في الجوانب المعرفية، والثقافية، والعلمية، ليسلط الضوء على الشكل التصميمي؛ نظامه، وسماته، ووسائطه، وتقنياته، وعلاقته بما يجاوره من فنون، وانظمة | The thesis tries to give a comprehensive revision of some repeated concepts, each imitates the other. However, the social context has witnessed great scientific and cultural changes. The study also sheds light on the forms, systems, concepts and features, mediums and technicalities of design. It shows the relation of the design form to other adjacent arts and other symbolical systems. This is to enable as to feel the extent to which the design responsive to the already mentioned highly important changes, as it assumes a new form. The aim is to understand the nature this newness as it reveals itself in forms of design.The most important question is this : As the need increases a way that never been, before has the design given up its artistic identity and as being an organic element of what is now known as the aesthetics of arts and not as being a guest to it, borrowing from then its outward appearance. Its core, however, relates to what we may call as the demands of marketing. This deference between the instrumental outward function and the internal aesthetic function is the problematic dialectics of the new form to which the thesis has tried to discuss and to lay down operative concepts of new graphic forms through noting and examining their various models.The thesis consists of four chapter;Chapter one deals with the scientific framework which deals with the problems of the study, its importance the need for it, its aims, and limitation as well defining the most recognized terms as I envisage them.Chapter two (the theoretical framework) consists of four sections. The first sections suggests the intellectual dimension which shows the history of the aesthetic thoughts which has emanated from the philosophic arena known as the aesthetics. It also discuss the aesthetic changes in the language of the form. The ultimate end is to arrive at the philosophy of forms on the basis of the ideal, materialist, existential and pragmatic perspectives. This topic ends with the hermeneutic theory and the openness of the meaning of design.The second section (the sociological dimension) discusses the metaphorical transformation in contemporary graphic design, the metaphorical system and the manifestation of the nous form, especially in color metaphor.The section also deals with the sematic sign to narrow the gap between the function of the form and its beauty. As for the third section (the functional dimension of the new form), its titles go as follows : The new form between realization and meditation; the deconstruction of functional design from which DE familiarization the exclusion.The fourth section [the technical dimension] discusses the description of the technicality as being a tool for history, knowledge and art. Describes the hedge among of the technicality on human life and sheds light on the technical act and the concept of the new form.The section also talks about the effectiveness of the technicality on design and its limited scope of influence not on the form, its practical area but also on its significance.The third chapter is set to analyze models representing various types of designs such as slogan, commercial, environmental instruction and educational (poster, advertisement, heads of magazines, and covers. this models consists of twenty eight ones.Chapter Four comes up with the conclusion of the study which are discussed in details. The chapter ends with deduction and recommendations for further study.
