اسم المؤلف:
مظفر كاظم حميد
اسم المشرف:
خليل ابراهيم حسن الواسطي
المستخلص:
يتضمن التصميم الطباعي المنجز مجموعة اجراءات تبدا من الفكرة وتنتهي بالاداء، او كما توصف من النظرية الى التطبيق. وهذه الاجراءات لا تخلو من اسس وعناصر تجسد الفكرة في منجز ملموس على ارض الواقع، منها واقعية مباشرة في استعارتها، ومنها خيالية غير مباشرة، كما تتض | Graphic Design done includes a package of measures starting from the idea and ending performance, or as described from theory to practice. These actions are not without foundations and elements embody the idea in a tangible accomplishment on the ground, including realistic directly borrowed, including the fictional indirectly, also includes other designs blends these Alastaartin and variable rates or balanced in many designs that require a sign, and the concept of the dimensions of functional orientation of Use and enhance the aesthetic values. Therefore, the researcher felt choose his research is marked Address : ((metaphor formal functional and aesthetic dimensions in the layout done)). Including four chapters, the first chapter consisted research problem identified in the statement of formal elements aliases finished layout declared Btabaah extremes (direct and indirect), which achieved a sense of desire and acceptance functionally and aesthetically. And its importance in the question of what a metaphor formal functional and aesthetic dimensions. The objectives were focusing on the identification of metaphor formal functional and aesthetic dimensions in the layout done. And finally its limits, and then determine the terms.The second chapter dealt with the theoretical framework and previous studies, as search only one study in Specialization found, a doctoral thesis in graphic design researcher philosophy (Shaima full inside) tagged : (metaphor in the default image for commercial Declaration) and three others on the subject of the metaphor, two of them in Fine Arts (drawing) and third in the specialty of interior design, the researcher did not find the approach between this study and the last three studies. And ensure that the theoretical framework Mbgesin, eat first (metaphor formalism in systems design and relations), the concept of this terminology in general and mechanisms put in the concept of the design and directorial methods in the evaluation of the structure and shape systems design and its role in the design of relations. While the second section came under the title (the metaphor between functional and aesthetic considerations) addressed the functional dimensions and dimensional aesthetic metaphors formalism in Graphic Design Ended formal shift in the design according to these two considerations. Then extracted from this chapter is based on indicators set by the selected sample analysis process to get to the search results.The third chapter has consisted action research, as determined methodology (b descriptive analytical method), then the research community and the samples selected, represented by (12) sample, the two tools of research and two Astmattin, first : determine axes analysis form, and the second : Analysis form. Then ratified tool and stability, and finally describe and analyze samples.The fourth chapter has put search field, conclusions and recommendations, and the results of the proposals.The most important results can be summarized as follows : 1. designer adopted the style excretory to borrow formalism based on the idea of the advertised subject and the nature of the slide or the recipient category, which showed a variety of ways, including direct download character peculiar subject of the idea, including indirect altered form system, some of which were collected between the two dual manner to address these levels according tastes and mental Bnahm.2. excretory focus style with the designer in the most completed designs to blend reality and imagination elements borrowed the idea, and also a mixture of different sources for the delivery speed of the plurality of meaning and interpretation and influence in psychology.3. strange shapes borrowed realism achieved by contradiction relational link between the two, beyond the pattern Alantma?a, circumscribed role shorthand meaning up to the idea, on the contrary, most of the shorthand form of fictional metaphor but a broader interpretation of the meaning.4. I took formal signifier symbolic metaphor as a metaphor for the role that represents wigs, require matching an icon directly in slang layout of what is realistic, abstract and indirect, were similar in matching original craft analogy.
