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التفكير المرئي ومؤثرات الخيال الابداعي في التصميم الكرافيكي المعاصر == Visual Thinking & The Effects of Creative Imagination In Contemporary Graphic Design
Author name:
بشار شامل كاظم الخفاجي
Supervisor name:
سعدي عباس كاظم
General topic:
Fine Arts
Specific topic:
Typographic Design
Degree:
Doctorate
University:
University of Baghdad - College Of Fine Arts - Design Department
Language:
Arabic
University location:
Baghdad
First pages:
18T757 - p.pdf
Abstract:
ان عملية التفكير المرئي كاستراتيجية وادوات ومهارات لا تتجاوز حدود النظام التصميمي المتكامل ونواتجه الابداعية، وبذلك فان ادوات حل المشكلة التي افترضها الباحث بتلك الادبيات المتعلقة باختصاص التصميم الكرافيكي دفعته الى وضع الفرضية والهدف لتحقيقها وفق منهجية | The process of visual thinking as a strategy, tools and skills do not exceed the integrated design system and its creative outputs, therefore; the tools that the researcher proposed to solve the problem concerning graphic design has led him to develop the premise and goal to achieve it according to the research methodology, and concluded researcher concluded the problem of the research with several questions as follows : ? To what extent do the visual thinking tools and its strategies operate in the design and cognitive process?? What is the relationship between the visual and imaginative thinking as a system lead to the graphic design and its creative capacity?? What are the influences that surround the creative imagination as a generator of ideas and their representation to the actual reality of the visual message?? What is the role of creative imagination in contemporary graphic designation and its being universal cosmic being a visual message.? The researcher put a temporary answers to these questions in the form of a hypothesis that can be achieved through the goals of his research and limit his aim to the following : ? Identify the effectiveness of visual thinking and creative imagination effects in the development of contemporary graphic designer.The researcher identify the limits of his subject of thinking and imagination and what can be employed of them in the system and process of designation with its various outputs of contemporary feature. It is known that spatially in Europe and the United States being the forefront of the cultural landscape of the visual in marketing and advertising globally, the researcher temporally limit and cover the period between 2000 to 2010 to study the research community for being the period of the start of the contemporary graphic design, and the researcher then offers the most important terms in search of a (visual and imaginative creative thinking and the graphic design) the second chapter the theoretical cognitive framework and included three sections cognitive theoretical framework, the three sections as the researcher covered titles and themes that he uses as a base for making his research.In the first section the researcher reviewed the patterns of thinking and view the visual thinking as a system of visual thought processes, inputs and outputs as strategies and tools of visual thinking as well as the thinking skills and uses of visual thinking in education and training and the development of understanding, communication and business management skills.The second section deals with single fiction and fantasy conceptual and the role of the visual insight as well as the mental picture, and also tackles the process of imagination and the types of imagination (scientific, innovative, creative and fantasy) As well as showing the mechanics of the operation of the creative imagination and the role of visual culture, design and employ the mind to think.In the third section researcher reviewed the graphic design and its use as being a visual connection , and tackled the basis of the graphic design that enhance visual thinking in graphic designers and processors as well as the importance of formal relations association in contemporary graphic design. Chapter III contains the procedures of the research and specifying its measures which follow the descriptive analytical method. The form of analysis has been designed and presented to the group of experts and specialists, and accordingly the models, that have been selected in the study, have been analyzed.The fourth chapter included a presentation of what has been reached from the results the most important of which are the following : 1. The process of visual thinking and through visual elements, carried on according to the visual dialogue between these coordinated shapes and interspersed by semantic expressive and aesthetic to create speed in the delivery of visual message and create aside from recalling the recipient is also being generated to stay and then has a long - term impact.2. Adopting strategies of visual thinking in design and integration imparted in the visual dialogue of thinking between the designer and the receiver, being based on a single scientific basis which is clear and has positive result.3. The inherent role in visual thinking to stir the creative imagination of the designer role contributes to fire the imagination of space during the full knowledge of the mechanisms available to show the design and the possibility of the recipient to understand the message and increase its effectiveness.4. Programs and strategies used in the generation of creative imagination into a process leading to the application and realize the available skills of the designer and its potential in the development of his abilities and find new mechanisms to keep pace with the new relationships that lead her creative imagination.Then search the conclusions of which output : 1. The thinking which is based on the human senses depend on the two factors of time and space, and the specific aim away from the infinity of thought in the abstract.2. The scientific studies, dealt with the mechanics of visual thinking in humans offers the possibility to employ them in visual messages between the receivers to the source and the future in training, education and guidance and public discourse operations.3. The element of imagination in the process of thinking, is the core foundation in the integration of visual thinking with the functioning of the creative imagination with the designer and the receiver together.4. The leading programs and strategies used in the generation of creative imagination to ease the process of finding a relationship and infinite imagination within the analog reality away from the fantasy and illusion limits.The recommendations of the study are the following : 1. Interest in visual culture with the community to be a process replete with visual thinking tools and current and common which elevate the technological development and social variables.2. Urging for the spatial intelligence capabilities or the development of the picture, It is the key to technological development versus reality challenges and needs of humanity.3. Depending on the programs and strategies used in the creative imagination in general teaching methods and curriculum design, teaching students, in particular, the fact that the adoption of innovative solutions to the problems and demands of reality must be inherent in human behavior. Finally, the pages of sources are supplied with an abstract in English.
