Show: 25 50 75 100 Results

Search results: 50 out of 2,843

تاثير الذكاء التنافسي وادارة المعرفة في تحقيق الميزة التنافسية المستدامة : دراسة تشخيصية لاراء عينة من مديري شركة زين للاتصالات - العراق == Effect Competitive Intelligence and Knowledge Management in Achieving Sustainable Competitive Advantage

Author name: ميادة حياوي مهدي اللهيبي
Supervisor name: يوسف حجيم الطائي
Specific topic: Business Administration
Degree: Master
Language: Arabic
University location: Najaf
First pages:

استخدام التكامل بين المعايير المالية وغير المالية لتقييم اداء المنشاة : دراسة ميدانية في المصرف المتحـد للفترة 1996 - 2003 == Completion between financial and non financial measures to evaluate organization’s performance Asurvy study on a sample of al - mutahd bank in Iraq

Author name: مجيد محسن محمد الغالبي
Supervisor name: مؤيد محمد علي الفضل | رضا صاحب ابو حمد
Specific topic: Business Administration
Degree: Master
Language: Arabic
University location: Najaf
First pages:

اثر التمويل بالملكية في الاداء المالي : دراسة تطبيقية لعينة من المصارف المدرجة في سوق العراق للاوراق المالية == The effect Equity finance in Financial performance A practical study in the sample of banks listed on the Iraq Stock Exchange

Author name: محمد عباس محسن الخفاجي
Supervisor name: میثاق ھاتف الفتلاوي
Specific topic: Business Administration
Degree: Master
Language: Arabic
University location: Karbala
First pages:

الدور المعدل للاستقامة التنظيمية في تعزيز تاثير اخلاقيات العمل في الحد من الاستنزاف الشعوري : بحث تحليلي لاراء عينة من الملاكات التربوية في منظمات التعليم التربوي == The Moderated Role Of Organizational Virtuousness In Enhancing The Impact Of Work Ethics In Reduce From The Emotional Exhaustion

Author name: زهـراء جمال صبري ابو شكير
Supervisor name: حسـين حريجـة غالي الحسـناوي
Specific topic: Business Administration
Degree: Master
Language: Arabic
University location: Karbala
First pages:

التسويق الحسي ودوره في تحقيق التوجه الريادي للمنظمات : دراسة استطلاعية لاراء عينة من العاملين في مستشفى الكفيل التخصصي == Sensory Marketing And Its Role In Achieving Entrepreneurial Orientation Of Organizations Exploratory Study To A Sample Opinions From Employees In Al - Kfail Specialist Hospital

Author name: هيثم فاخر حسين العوادي
Supervisor name: فؤاد حمودي العطار
Specific topic: Business Administration
Degree: Master
Language: Arabic
University location: Karbala
First pages:

دور القيادة الروحية في تحقيق الريادة الاجتماعية من خلال الحد من عقبات التغيير : دراسة تحليلية لاراء عينة من العاملين في العتبة الحسينية المقدسة == The Role of Spiritual Leadership in Achieving Social Enterpreneurship by Reducing Obstacles to Change

Author name: علي حسين عليوي الحلاوي
Supervisor name: علاء فرحان طالب | فيصل علوان الطائي
Specific topic: Business Administration
Degree: Doctorate
Language: Arabic
University location: Karbala
First pages:

اثر القدرات التكنولوجية في تحسين جودة المنتجات : دراسة استطلاعية في معمل الالبسة الجاهزة في النجف الاشرف == The impact of technological capabilities in improving product's quality An Exploratory study in garments factory in alnajaf al - ashraf

دور العوامل المؤثرة على اختيار موقع المصنع في تحقيق الميزة التنافسية : دراسة تحليلية لاراء عينة من العاملين في معمل اطارات بابل == The role of the factors influencing the selection of the factory site in achieving competitive advantage Analytical study of the views of a sample of workers in the Babil tires factory

التسويق الرقمي ودوره في تعزيز الصورة الذهنية للمنظمة : دراسة استطلاعية لاراء العاملين في شركة اسياسيل للاتصالات العراقية/ فرع كربلاء المقدسة == Digital marketing and its role in enhancing the mental image of the organization Exploratory study of the views of the employees of Asia cell Company for Iraqi Communications / Karbala Holy Branch

Author name: محمد عوض جار الله الشمري
Supervisor name: فؤاد حمودي العطار
Specific topic: Business Administration
Degree: Master
Language: Arabic
University location: Karbala
First pages:

اثر العائد والمخاطرة و قرار الاستثمار في الاداء المالي للمصرف : دراسة تحليلية لعينة من المصارف المدرجة في سوق العراق للاوراق المالية == Impact of return, risk and investment decision In the financial performance of the bank An Analytical Study of a Sample of Banks Listed in the Iraqi Sttock Exchange

Author name: حسين عبد الحسن علي الضرب
Supervisor name: سعدي احمد حميد الموسوي
Specific topic: Business Administration
Degree: Master
Language: Arabic
University location: Karbala
First pages:

توظيف حاكمية المورد البشري في تعزيز الانغراز الوظيفي من خلال الطاقة التنظيمية المنتجة : دراسة تطبيقية في عينة من الجامعات العراقية == The Employment of Governance of Human Resource in the Promotion Job Embeddednes through Productive Organisational Energy Application Study at Sample of Iraqi Universitiy

Author name: رشا عباس عبود الربيعي
Supervisor name: مؤيد يوسف الساعدي | ميثاق هاتف الفتلاوي
Specific topic: Business Administration
Degree: Doctorate
Language: Arabic
University location: Karbala
First pages:

تاثير الريادة الاستراتيجية في تحقيق المكانة الاستراتيجية للمنظمة من خلال الارتجال التنظيمي : دراسة تحليلية لاراء عينة من العاملين في المصارف الخاصة في محافظات الفرات الاوسط == Effect of the strategic entreprenurship to achieve the strategic status of the organization through organizational improvisation

المرونة الانتاجية ودورها في تحقيق فلسفة الانتاج النظيف وفق مدخل المسؤولية الاجتماعية للشركات : دراسة تطبيقية لاراء عينة من العاملين في الشركة العامة للسمنت العراقية == Production Flexibility and its role in achieving the clean production philosophy according to the approach of corporates social responsibility Applied study To Sample views Of workers of Iraqi Cement State Company

تاثير استراتيجية تمكين الموارد البشرية في تحقيق الاداء المتميز : دراسة استطلاعية لاراء عينة من القيادات الادارية في المديرية العامة لتربية محافظة كربلاء المقدسة ودائرة صحة محافظة كربلاء == The impact of empowerment of human resources strategy in achieving The Excellence performance An Exploratory Study of the Opinions of a Sample of Administrative Leaders in the General Directorate of education in the provinces of Karbala and Karbala health

Author name: افراح خضير عبد الرضا الغانمي
Supervisor name: محمود فهد الدليمي
Specific topic: Business Administration
Degree: Master
Language: Arabic
University location: Karbala
First pages:

دور القيادة الخلاقة في تطوير القدرات التنظيمية الديناميكية : دراسة استطلاعية لاراء القيادات في عينة من الكليات الاهلية == Creative leadership and its role in the development of dynamic organizational capabilities An Empirical Study of a group of community colleges

Author name: نادية ناصر عكلة الموسوي
Supervisor name: فؤاد حمودي العطار
Specific topic: Business Administration
Degree: Master
Language: Arabic
University location: Karbala
First pages:

التسعير الدولي للمخاطرة باطار نموذج تسعير الموجودات الراسمالية الدولي : دراسة تحليلية لعينة من الاسهم العادية لاسواق الاسهم الدولية == The International Risk Pricing Framework of the International Capital Asset Prici ng Model "Analytical study" in a sample of Common Stocks Of International Stock Exchanges

Author name: ارشد عبد الامير جاسم
Supervisor name: ميثم ربيع هادي الحسناوي
Specific topic: Business Administration
Degree: Doctorate
Language: Arabic
University location: Karbala
First pages:

دور الدعم التنظيمي المدرك والعقد النفسي في تعزيز الانغماس الوظيفي من خلال بناء الهوية الاجتماعية للعاملين : دراسة تحليلية لاراء عينة من تدريسيي الكليات الاهلية في محافظات == The Role of the Perceived Organizational Support and Psychological Contract in Enhancing the Job Engagement Through Building Employees Social Identity An Analytic study of a Sample of Private Colleges Professors' Opinions in the Middle Euphrates Governora

Author name: زينب هادي معيوف الشريفي
Supervisor name: احسان دهش جلاب | شروق عبد الرضا سعيد
Specific topic: Business Administration
Degree: Doctorate
Language: Arabic
University location: Karbala
First pages:

اثر اعلان اعادة شراء الاسهم العادية في اسعارها باطار نظرية الاشارة : دراسة تحليلية في سوق الكويت للاوراق المالية == Announcement Impact of Common Stock Repurchases on its Prices by Formwork of Signal Theory (An Analytical Study in Kuwait Stock Exchange

استخدام انموذج السوق لبناء محفظة الاسهم المثلى في ظل مخاطرة التقدير : دراسة تطبيقية في سوق العراق للاوراق المالية == The use of market model to build a portfolio optimum shares in the estimation risk Applied Study in Iraqi Stock Exchange)

Author name: زينب شلال عكار
Supervisor name: ميثم ربيع الحسناوي
Specific topic: Business Administration
Degree: Doctorate
Language: Arabic
University location: Karbala
First pages:

الثقافة التنظيمية واثرها في بناء ادارة الجودة الشاملة : دراسة تحليلية لاراء عينة من العاملين في الشركة العامة للسمنت الجنوبية معمل سمنت الكوفة الجديد == The Role of Organization Culture In The Implementation of Total Quality Management An Analytic Study For Sample Opinions From Workers In Southern Cement State Company Al - Kufa New Plant of Cement

Author name: باسمة محمد باني الزرفي
Supervisor name: رضا صاحب ابو حمد | يوسف حجيم الطائي
Specific topic: Business Administration
Degree: Master
Language: Arabic
University location: Najaf
First pages:
Abstract: Organization Culture has great importance for service and productive organizations. This importance results from the fact that it is a prominence factor in affecting the achievement of high levels of production in different competitive environments since the most prominent thing that can be achieved by these organizations is the decisive role of the organization culture of members of the organization in supporting the process of production of these organization by the participation of all the members in achieving high quality. This process needs new ideas and attitudes this can be applied to spreading the culture of high quality by using a suggested model to the organization being examined. This model supports the application of the culture of high quality in its essential steps. It is worth mentioning that this subject has not been given much attention by the service and manufacturing organizations concerning its application. This situation has given us the impetus to suggest strategic ideas which will help in establishing behavior measure relevant to labour factor in addition to the possibility of reaching the nature of coherence of this rank and its effect. This will lead to the achievement of ways to establish future plan on the grounds of indication the present and future ends or objectives or goods. On the grounds of the facts mentioned above comes the need to the present study to show the nature of the relation between the culture of organization and the requirements of total quality management(TQM) and also measuring of culture on quality level in order to provide an objective opportunity for the manufacturing organizations especially the Iraqi ones in order to raise the level of their quality its production. The present study has reached a number of conclusions : There is an essential and strategic role which can be played by the organization culture through the implementation Total Quality Management since it is clear from the hypothesis of this study that there is a strong effect. There is also a clear and active role played by the organization culture in the essential demands for Total Quality Management. The relations in this side have always been positive. This proves the essential fact that the demands of high quality are completing one another to result in the improvement of quality and condensing the efforts of the workers and encouraging them to find new ideas for producing high quality products. The study has also reached the following suggestions : It is necessary that the managements should pay a continuous attention to the application of the of the requirements of the Total Quality Management. This top management should have faith in these requirements and the importance of spreading organization culture among the top managements members in the factory. The workers at different levels and specializations should join specialized training courses in the Total Quality Management to improve their skills. The canals of communication should be increased to give the workers an opportunity to send their suggestions and complaints to the top managements.

اثر ادارة معرفة الزبون في تحقيق التفوق التنافسي : دراسة مقارنة بين عينة من المصارف العراقية

Author name: اميرة هاتف حداوي الجنابي
Supervisor name: علاء فرحان طالب الدعمي
Specific topic: Business Administration
Degree: Master
Language: Arabic
University location: Najaf
First pages:
Abstract: سعت الدراسة الى تحليل وتشخيص اثر ادارة معرفة الزبون في تحقيق التفوق التنافسي، وقد اعتمدت الباحثة المدخل المقارن لتحليل تلك العلاقة بين المصارف الحكومية ومصارف القطاع الخاص ايمانا منها بالدور الستراتيجي والحيوي الذي تحققه ادارة معرفة الزبون في النجاح والت

دور بحوث التسويق في نشر وظيفة الجودة لتحقيق رضا المستهلك : دراسة تطبيقية في الشركة العامة للصناعات النسيجية - حلة == The Role of Research Marketing In Quality Function Deployment To Achievement The Customer Satisfaction : Applied Study In State Company For Textile In Industries Al - Hilla

Author name: ازهار عزيز جاسم العبيدي
Supervisor name: يوسف حجيم سلطان الطائي
Specific topic: Business Administration
Degree: Master
Language: Arabic
University location: Najaf
First pages:
Abstract: To Satisfy the customer is regarded the basic ends and the strategic aim that the business organizations tries to gain and to get this essential aim, the organizations used set of devises and methods, one of which is the Markting researches. By the organizations recognized the customers’ needs and whishes to meet what he expects through tran Lating these needs and wishes into features and characteristics available within the production or service. The translating of these features and characteristics comes through (بيت الجودة) or bringing out the fine quality job.To clarify the of markting research in bringing out the fine quality job to satisfy the customer this study finds out the answers for sercal questions like : - Do the markting researchs hare arole in satisfing the customer? - Do the markting researchs hare a role in accomplishing the dimensions of fine quality? - Does the bringing out of fine quality job need to use the markting reesearch? - Does the bringing out of fine quality have a role in satisfying the costumer?The study includes also a number of practical and theoretical chapters and sectionsThe first chapter deals with the importance, problem, goal, hypothesis and the examples of the study as well as the prevace studies.The second chapter is deviated to the system of markting information and the markting research.The fine quality and its dimensions and the most important way’s to improve quality that are embodied in bringing out the fine quality job are set in the third chapter.The fourth chapter studies how to satisfy the customer and to measure this satisfaction.The practical side has been dealt with in the fifth chapter where we mention the General Company for the textile fadustries in Hilla understudy and display and analysis the data and interpret the results concerning the question re from and display and analysis the data and interpret the results of bringing out the fine quality job and the sequence of production operations and the series of (بيت الجودة)Finally the study gets some conclusions and recommendations.

استراتيجيات الاندماج والشركة القابضة وتداخلاتها في القيمة الحقيقية للسهم : دراسة اختبارية على عينة من القطاع المصرفي العراقي الخاص == Merger of Holding Company Strategies & Interloping In Intrinsic Value of The Stock TEST Study of A Sample of Iraqi Private Bank Sector

Author name: ارشد عبد الامير جاسم الشمري
Supervisor name: جليل شيعان ضمد البيضاني
Specific topic: Business Administration
Degree: Master
Language: Arabic
University location: Najaf
First pages:
Abstract: It is for the companies, regardless of the type of the activity they do (service, production,... etc.), to grow externally by merging or acquisition or by forming holding companies, also called business combinations.This study deals with these strategic & how to apply them to a sample of companies whose financial nature is dominating such as banks that be long to private bank sector in Iraq in which maximizing of enterprise value is a strategic goal for all types of these companies in order to remain in competitors environment & achieving maximum returns with possible least risks.Thus, this study came out with new style that has never been mentioned in the previous studies. So, this study is considered as corner stone for the companies to work inside the country now a days by preparations to face different challenges such as data revolution & expected opening to Arabic & foreign banks. It is the effect in real value of stocks of these companies due to merger operations & holding companies.It is noted from the research the clear intercept in maximizing the real value of the stocks & thus leading to maximizing the enterprise value which positively affect economical activity of the country as a whole

مزيج الاتصالات التسويقية وتاثيره في السلوك الشرائي للمنظمة : دراسة تحليلية في شركة مصافي الوسط - مصفى الدورة == Marketing Communications Mix And Their Impact On The Purchasing Behavior of The Organization : An Analytical Study In Midland Refineries Company/ Dura Refinery

Author name: هيثم حامد سالم الحسناوي
Supervisor name: سرمد حمزة جاسم الشمري
Specific topic: Business Administration
Degree: Master
Language: Arabic
University location: Baghdad
First pages:
Abstract: تبحث هذه الدراسة في مزيج الاتصالات التسويقية كمتغير مستقل والسلوك الشرائي للمنظمة كمتغير تابع وهي دراسة تحليلية في شركة مصافي الوسط (مصفى الدورة ) وقد تضمن المتغير المستقل خمسة متغيرات فرعية هي ( الاعلان , ترويج المبيعات , العلاقات العامة , التسويق المباش | This study looking at the combination of marketing communications as a variable independently and purchasing behavior of the organization as the dependent variable and is applied study in Midland Refineries Company (Daura) The independent variable included five sub - variables (advertising, sales promotion, public relations, marketing direct personal sales) and highlights the problem of the study to find an appropriate solution epistemological problem of a statement on the relative importance of a combination of marketing communications for the behavior of the purchasing organization in addition to the field problem of the obvious shortage of marketing information in most executives when making a purchase decision in the company, and the study aimed to determine the nature of the relationship between the variables key and finding the level of influence between them in addition to clarify the basic concepts of marketing Communications and purchasing behavior of the organization it has been selected Midland refineries Company (Daura) locations for the application of the study and collected the data through a sample of (82) members of the managers in the company researched distributors in a number of management levels selected respondents intentional the study relied on a field approach, and used the questionnaire as a tool head for the collection of data and information as well as interviews and personal observation and some of the annual reports of the company has been the use of statistical software (SPSS V. 23) and (AMOS) for data and information which included processing (percentages, Weighted Mean, standard deviation, Spearman rank correlation coefficient, relative importance, the coefficient of determination R2, F test, Z test, sequential regression testing). has reached a researcher to a number of the most important conclusions was the following : 1. The existence of a link between the moral and the effect of a combination of Communications and purchasing behavior of the organization relationship.2. the company's management is interested in direct marketing and public relations larger compared with other marketing communications activities in order to introduce the goods and services they sell or need.The most significant recommendations : 1. The need for the company using multiple forms of media, new and innovative combination of marketing communications marketing communications alongside traditional forms.2. Due to the size of the activities of procurement management in the company researched should build an organizational unit that determines which features and its location in the organizational structure of the size of activity it performs.

امكانية استخدام استراتيجيات التكنولوجيا في تحقيق الاسبقيات التنافسية باتجاه الانتاجية الخضراء : دراسة حالة في شركة مصافي الوسط / الدورة == Possibility of The Use of Technology Strategies To Achieve Competitiveness of Priorities Toward The Green Productivity A Case Study In Middle Refinery Company\ Al - Dourah

Author name: نهضة علي عباس التميمي
Supervisor name: رفاء فرج سموعي
Specific topic: Business Administration
Degree: Doctorate
Language: Arabic
University location: Baghdad
First pages:
Abstract: وجبت التحديات وحالات اللاتاكد البيئي من منظمات الاعمال, ولاسيما الصناعية منها, ان تصبح دائمة البحث عن السبل التي تستطيع من خلالها تحقيق هدف البقاء والنمو والاستمرار, لذا ساهم هذا البحث في مواجه ذلك بمتغيراته الثلاثة المتمثلة بـ ( استراتيجية التكنولوجيا, و| The challenges and uncertainty in business organizations, especially industry, necessitated that they every way for the achieving the goal of survival, growth and continuity. Therefore, this research contributes with confronting the three variables of (technology strategy - green productivity, operational distinguishing). The investment of developed modern developed to cope up with the requirements of the age in the production process requires the creation of levels of productivity that exceeds the traditional levels of production, namely, the green productivity, which is a high level of production. This new level will achieve double goals; the first is to maintain the safety and security of the environment against pollution, and the second is suitability with the demand of the clients. Upon that fact, the research endeavor aimed at stating and diagnosing the importance of the secondary dimensions for the technology strategy in achieving the operational distinguishing with the average of achieving higher level of green productivity. The researcher depended on a group of methods in order to test the correlation relations and the effect of hypotheses that were formulated on the correction of the plan by the use of the method of research (descriptive checklist and case study). The Company of Middle Refinery \ Al - Durrah was chosen as the community of the study. The sample included (7) types of the production of the light oil derivatives - the Commission of Oil derivatives as a field of study in order to evaluate the three variables. The research comes up to a number of findings which are result of the intellectual and application aspects tackled by the researcher that diagnosed the reality of the company and the sample of the study. It is found that there is a gap that ranges from (%7 - %20). That means there is partial application of the study variables of the technology strategy and green productivity (independent variable - medium variable). In addition to conducting the quantitative aspect to document and measure the level of their realization quantitatively. The researcher recommends depending on the results of the evaluation of the checklists and the results of the quantitative aspect for both to achieve more work on the ideal use of the resources in a manner that helps to narrow the gap to reach to the ideal level (%100) to achieve better work environment which would be recorded on coming up with a various products that meet the satisfactions of the demanding parties. In addition to that the researcher makes relevant suggestions.

اثر بعض المتغيرات المالية في نسبة الرفع المالي : دراسة تحليلية مقارنة - في عينة من الشركات السعودية والاردنية == The Impact of Some Financial Variables In The Financial Leverage Ratio An Analytic Comparative Study In A Sample of Saudi And Jordanian Companies

Author name: نضال جاسب خزعل
Supervisor name: حمزة محمود الزبيدي
Specific topic: Business Administration
Degree: Master
Language: Arabic
University location: Baghdad
First pages:
Abstract: انطلقت الدراسة من ضرورة الاهتمام بهيكل التمويل والرفع المالي والمتغيرات المالية (العوامل) التي تؤثر على نسبة الرفع المالي (الربحية, القوة المالية, السيولة، الموجودات الثابتة، نسبة الضريبة، درجة الرافعة التشغيلية، الحجم، النمو، المخاطرة)، وتجسدت مشكلة الدر | The study set out from the necessity of interest in the financing structure, financial leverage and financial variables (factors) affecting the financial leverage ratio (profitability, financial power, liquidity, fixed assets, tax ratio, the operating leverage extent, size, growth, and risk). The study problem was personified in the extent of the Saudi and Jordanian companies using the financial leverage ratio and the impact extent of those factors on the financial leverage ratio. The study sample involved (20) Saudi corporations and (20) Jordanian corporations in various sectors registered in the Saudi and Jordanian security market for the duration (2008 - 2012). The study defined hypotheses which were tested by statistical instruments like : percentage, mean and simple linear regression based on SPSS program. The study revealed a collection of conclusions, the most important of which were : liquidity is regarded as an effective factor on determining the ratio of financial leverage, for the companies which suffer from low liquidity accumulate short - term debts; therefore, they can not resort to the financial leverage and prefer having fixed assets with high ratio to the total of their assets using the financial leverage, since they borrow at a lower profit rate because the borrowed money is secured by the value of fixed assets

الثقة المنظمية وتاثيرها في تقييم اداء العاملين : دراسة استطلاعية لاراء عينة من العاملين في مقر شركة نفط الوسط == Organizational Trust & Their Effect In Employees Performance Appraisal An Survey Study For Opinions Sample From The Workers In Center of Middle Oil Company

Author name: ميسلون يونس المرسومي
Supervisor name: انتظار احمد جاسم الشمري
Specific topic: Business Administration
Degree: Master
Language: Arabic
University location: Baghdad
First pages:
Abstract: تتلخص مشكلة الدراسة بالتساؤل الرئيس (عدم وجود ادراك بالمستوى الكافي لدور الثقة المنظمية في عملية تقييم اداء العاملين في شركة نفط الوسط؟)، وهدفت الى تشخيص قوة الثقة المنظمية وتقييم اداء العاملين في الشركة المبحوثة، وتشخيص علاقات الارتباط بين متغيرات الدراس | The problem of the research is summarized by a main question (there is no enough perception of organizational trust in employees' performance evaluation process in middle oil company). It aimed at recognizing the effect of organizational trust and employees' performance evaluation process in the mentioned company , identify the correlation of variances of the study and identify the effect style of trust in employees' performance evaluation in which the researchers adopted interference and integrated method. In order to execute the study, class random sample is used upon sample consists of (120) person from the employees of the above company ( in the headquarters of middle oil company). Questionnaire is used as essential instrument in gathering data and information related to this study. (120) questionnaire has been distributed upon the selected persons, out of it (3) three questionnaire are excluded because they were invalid in analysis and (96) questionnaire returned. In order to deal with such data and information, many statistic methods are used such as : (arithmetic mean, normative deviation, percentage, correlation coefficient (Spearman), (Simple Regression) which are used to test the hypothesis of the study. The researched has reached to a set of conclusions, out of them; the availability of organizational trust in the organization that has relation with the effectiveness of employees' performance evaluation process, then its success. There is great effect of organizational trust employees' performance evaluation process. This process reflects the importance of organizational trust in increasing the efficiency of employees' performance evaluation process in the company. The study is concluded with some suitable recommendations for the beneficial of concerned parties which indicates the necessity of starting the company increasing its consideration upon constructing trust between the employees themselves and the administration. Also the higher administration undertakes promoting and consolidate trust within the employees by consolidate behavioral values and construct organizational culture upon work logic and working as team spirit and self - control within the employees

تحليل استخدام التقنيات لمكاتب المدراء العاميين : دراسة تطبيقية في وزارة التعليم العالي والبحث العلمي == Analysis Use Techniques of Director General Offices A Case Study In The Ministry of Higher Education And Scientific Research

Author name: ميس عامر عبد الرزاق عبد اللطيف
Supervisor name: رفاء فرج سموعي
Specific topic: Business Administration
Degree: Higher Diploma
Language: Arabic
University location: Baghdad
First pages:
Abstract: عرض البحث الحالي موضوع (تحليل استخدام التقنيات لمكاتب المدراء العاميين), تم اختيار قطاع التعليم العالي ممثلا في مركز الوزارة. وطبق البحث في عينة مكونه من (45) موظف في مكاتب المدراء العاميين ومن المستخدمين للحاسبة الالكترونية في مركز وزاره التعليم العالي و| The Aim of this study to Analyze and Evalute by using - the research applied on samples of (45) employees working in these offices by chick list which cotains (17) questions focus on the research aspects - the chick list under go statistical and objectives aspects and the out puts are very important and appear that there are good results and there \s hi level in availability of the technology under research advance information technology at D.G offices and have active Role to make significant change happen in the Adminstreal and (I.T) represented in the Ministry of (HE & SR). - The information technology as idoms for (system,soft ware,equipments,employees,net works ,communications )The problem of this study restricted by many questions theoretical and practical and one of these important question if there is one of these information technology in the D.G offices And did they obliged to work on these systems - The Research focus on develop the ability of the staff that worked on these systems - The case study can represented by many equstions the most important one is if there is any technology system used in these offices to treat and solve the problems that face the daily problems.

التسويق الريادي وتاثيره في الاداء التسويقي : دراسة تطبيقية في عينة من شركات الاتصالات العراقية == Entrepreneurial Marketing Effect On Marketing Performance - Applied Study In A Sample of Iraq Telecommunications Companies

Author name: مؤيد احمد لازم
Supervisor name: عاملة محسن احمد ناجي
Specific topic: Business Administration
Degree: Master
Language: Arabic
University location: Baghdad
Key words:
  • التسويق الريادي
  • الاداء التسويقي
First pages:
Abstract: هدفت الدراسة الى توظيف التسويق الريادي بوصفه متغير? مستقلا وبابعاده المتمثلة ب(التركيز على الزبون، تقبل المخاطرة، الاستباقية، الابداع، اقتناص الفرص) في تعزيز الاداء التسويقي بوصفه متغير? تابعا وبمؤشراته المتمثلة ب(الحصة السوقية، حجم المبيعات، المسؤولية | This study aimed to exploitation of Entrepreneurial Marketing as an independent variable with its dimensions which include (Customer Intensity، Calculated Risk Taking، Proactiveness، Innovativeness، Opportunity Focus) In promoting marketing performance as a dependent variable and its indicators ( Market Share، Sales Volume، Social Responsibility، Customer Retention).The study problem emerged from the core of marketing, management and technical challenges Which faced by telecom companies and which need a non - traditional marketing style that Draw the pace of success for them. The study is of importance to the importance of the research community and the sample, and then supporting the marketing department in the telecommunications companies in planning the marketing process and taking the appropriate measures related to its recovery. The study aimed to shed light on the philosophy of Entrepreneurial marketing and its application in the Iraqi telecom companies. The study is applied in a number of Iraqi telecom companies and adopted a random class sample of 136 members of the study community, including (Manager, Associate Managers, Division Managers, section Managers, Supervisors, Employees). The study examined a number of main and subsidiary hypotheses about the availability of the level of morale and the relationship of influence between the study variables and the moral differences between the telecommunication companies. Study The questionnaire was used as a key tool for studying the field side of telecommunication companies surveyed. The statistical measures used were statistical analysis programs (AMOS - V23 and SPPS v23). The study reached a number of conclusions, the most prominent of which is that the management of telecommunications companies applied to Entrepreneurial Marketing In companies in the study community attributed to the interest of telecommunications companies surveyed by its subsidiary dimensions, And there have been significant levels of marketing performance and these levels have emerged because of their attention to the sub - indicators. The study recommended the necessity of activating the Entrepreneurial Marketing because it contributes Strengthen of marketing performance, which is a criterion for determining the success or failure of companies and activating the role of government control, as well as interest to stakeholders (government, society, investors, employees, customers).

الدور المتجدد لادارة الموارد البشرية وتاثيره في ادارة الفجوة المعرفية : دراسة استطلاعية لاراء عينة من العاملين في مصرف الرافدين == The Renewed Role For Human Resources Management And Its Impact In The Knowledge Gap Management Exploratory Study of The Views of A Sample of Workers In The Rafidain Bank

Author name: مروة عبد الكريم كاظم الخرساني
Supervisor name: انتظار احمد جاسم الشمري
Specific topic: Business Administration
Degree: Master
Language: Arabic
University location: Baghdad
First pages:
Abstract: سعت الدراسة الى تسليط الضوء على موضوع الدور المتجدد لادارة الموارد البشرية وتاثيره في ادارة الفجوة المعرفية حيث تم اختبار علاقة وتاثير الدور المتجدد لادارة الموارد البشرية بمتغيراتها (اعادة هندسة تدريب وتطوير الموارد البشرية، نظم معلومات الموارد البشرية، | The study sought to shed light to the subject of renewed role for human resource management and its impact in management gap where the relationship and effect of renewed role for management of human knowledge with its variables (reengineering training and development the human resources, Human Resources Information Systems, organizational cultural, high excellence of human brains development and management, total quality management) in management of knowledge gap with its variables (Identify the knowledge gap, Diagnosis of the knowledge gap, and Addressing the knowledge gap, treating and redusing the knowledge gap). The main problem to be discussed was from determining the renewed role of human resources management and its impact in management of knowledge gap and Contribution to the theoretical accumulation in cemented renewed role for the management of human resources and secretions intellectual debate about the management of the knowledge gap in addition Is there a relation and impact between the renewed role of human resources management and management knowledge gap.In order to clarify the relationship between the researches variables, severl main hypotheses have been formed, the questionnaire method has been adopted as a means of gathering data and acquiring financial data with its analysis. The questionnaire was subject to Validity and reliability tests : distributed to 133 one from general Managers The heads of departments and directors of the people and staff of Al - Rafidain bank and its branches.and for analyzing the study data the (SPSS) and ready - to - use programs were used. The main statistical tools used in analysis were : "percentage, frequency, average, diversion, differential factor, Spearman connection factor, simple linear slant ".The statistical methods discharged a number of results, mainly the The existence of a positive relationship between the renewed role of human resources management and management of the knowledge gap and not to mention the effect of the renewed role of human resources management and the knowledge gap management.In the framework of discussing the results, the study forwarded a number of conclusions, mainly that the ability of organizations to identify the renwed role of human resources management and its impact of knowledge gap management has a great impact on diverting it to developing organizations.Finally, the study has submitted anumber of recommendations through which they can deepened the renewed role of human resources management in the Al - Rafidain bank to ensure the deepen of competitive advantage and sucess for it

تقييم واقع متطلبات نظام التصنيع الاخضر : دراسة حالة في شركة ديالى العامة للصناعات الكهربائية / معمل محولات التوزيع == Evaluation The Reality Requirements of Green Manufacturing System A Case Study At Diala State Company For Electrical Industries / Distribution Transformers Factory

Author name: لؤي راضي خليفة الربيعي
Supervisor name: زهرة عبد محمد
Specific topic: Business Administration
Degree: Master
Language: Arabic
University location: Baghdad
First pages:
Abstract: يعد نظام التصنيع الاخضر من اهم الانظمة التصنيعية المعاصرة كونه يسهم في تحقيق الكفاءة باستخدام المواد الاولية والترشيد بالطاقة واستخدام المعدات الحديثة للتقليص من المخلفات الصناعية وانبعاثات الغازات والتخلص من المواد الخطرة والسامة في العملية. لذا تواجه | A Green manufacturing system is regarded as one of the most modern manufacturing systems which is providing to the achievement of efficiency by using raw materials and energy rationalization and the usage of modern equipment to the reduction of industrial waste and gas emissions and disposal of hazardous waste and toxic materials in the process. So manufacturers have hard applying green manufacturing system and that the lack of clarity of the requirements for application of system and to my knowledge researcher limit. For the former reasons the research problem crystallized in not to identify all green manufacturing companies in the industrial system requirement, and the lack of a checklist to assessing those requirements. Therefore, the aim of research into Identification of green manufacturing system requirements and Design checklist on according to the proposed green manufacturing system requirements so that it can assessing the availability of green manufacturing requirements and diagnosing the gap between the reality of the actual manufacturing and green manufacturing requirements of the proposed system in the factory sample. The importance of provide information to help the company's management and factory respondent in making decisions towards the shift towards green manufacturing system. To achieve the objectives of the research approach has been adopted as a case study approach helps in the comprehensive and in - depth analysis of the problem has been researched using the checklist as essential of the tool included in the data collection (88) paragraphs included all green manufacturing system requirements. It has been selected distribution transformers plant, a subsidiary of General Diala Electrical Industries as a located to conduct the useful side to search for the purpose of diagnosing the gap between the reality of the actual manufacturing and green manufacturing requirements of the proposed system.The research found a set of conclusions the most important there isa clear disparity in the application of green manufacturing in the factory system requirements which has resulted in the existence of large gaps appeared during diagnosis results checklists that have been used due as a result of the lack of sufficient attention to adopt manufacturing methods green. So the research comes to the point the development of a plan for the implementation of green manufacturing system requirements in the factory respondent and advantages from the consequences of the checklist to assess the manufacturing practices and work to address the problems and constraints facing the application of those requirements

تاثير بناء المهارات العقلية والمعرفية في تحقيق الاداء المتفوق : دراسة تحليلية في وزارة العلوم والتكنولوجيا == Effect of Mental Skills And Cognitive Skills Building In Achieve Superior Performance / Empirical Study Conducted Ministry Ministry of Science & Technology

Author name: علي حامد غليم الزهيري
Supervisor name: لمياء سلمان عبد علي الزبيدي
Specific topic: Business Administration
Degree: Master
Language: Arabic
University location: Baghdad
First pages:
Abstract: تعد المهارات العقلية والمهارات المعرفية من اهم انواع المهارات التي تساهم في انجاز قادة المنظمات لاجراءات العمل بشكل متميز من خلال التكيف مع ظروف البيئة الداخلية والخارجية، وبالتالي تحقيق الاداء المتفوق عن باقي المنظمات. وبناءا على ذلك تبلور الاطار الف | The mental and cognitive skills is one of the most important types of skills that contribute to the achievement of the leaders of organizations for the procedures of reason seamlessly, through adaptation to internal and external environment conditions, and therefore achievement distinctive and superior performance for the rest of the organizations.Accordingly, ideological and practical context to take shape for this study in order to clarify the philosophy of the role of both the mental and cognitive skills to achieve superior performance, as well as trying to find solutions the prevailing problem in the Ministry of Science and Technology. Namely, an inability in achieve superior performance, because there are deficiencies in the levels of the mental and cognitive skills for the officials in the Ministry or in the integration of those skills.It has been depend on the practical approach in the study, as an approach helps to comprehensive and accurate analysis of all the details of study problem. It has also been depend on the form of a questionnaire essentially as means to collect the data on the study, as well as compiling many data by identifying the actual reality of the Ministry.The study population represents seven scientific offices within the Ministry of Science and Technology, has identified sample of the study represented directors, their assistants, departments and scientific centers directors and the seven offices that have been selected for the study and number reached 127.Questionnaire was used as means to collect the data and information on the study, as well as compiling a lot of data and annual reports (2011 - 2012 - 2013 - 2014 - 2015), and by identifying the actual reality of the Organization researcher ( the Ministry).Researcher reached through study at the practical side (analysis and testing) to a group of intellectual, theoretical and the other practical conclusions, which identified the fact in place surroundings of the Ministry. The most important : attention of the officials in the Ministry of Science and Technology rather well what proportions mental and cognitive skills, and lack of interest in proportions superior performance.Based on those conclusions, the study recommends increased attention to leaders in the Ministry of Science and Technology proportions mental and cognitive skills, as well as a big focus on the proportions of superior performance, as well as finds a formula official relationship between the Ministry and state institutions other inside and outside Iraq.

اثر تشخيص المعوقات التنظيمية في ادارة الابداع : دراسة استطلاعية لاراء عينة من المدراء العاملين في رئاسة جامعة == The Effect of Organizational Barriers of Diagnoses Upon Innovation Management (A Survey Study of The Views of A Sample of Managers Workers In Presidency of The University of Myssan)

Author name: عبد الرزاق قاسم محمد
Supervisor name: رغد يوسف كبرو
Specific topic: Business Administration
Degree: Higher Diploma
Language: Arabic
University location: Baghdad
First pages:
Abstract: تناول البحث موضوع اثر تشخيص المعوقات التنظيمية في ادارة الابداع، وقد اختبرت الدراسة في قطاع التعليم العالي ممثلا في رئاسة جامعة ميسان. وطبق البحث في عينة مكونة من (50) مدير موزعين في مستويات ادارية متمثلة في (مدراء اقسام ومسؤولي شعب)، واستخدمت الدراسة ا | This research examines the impact of organizational barriers in innovation management. This paper had used the higher education sector as its main body of analysis. The sample consists of fifty managers from different managerial positions, both department managers and sub - division managers, from the University of Missan. The study used the questionnaires as the main method to collect information and data. The research aims to test the main hypotheses of correlation and impact among the test variables in order to answer the research argument and reach the targeted aims. A group of statistical tools such as arithmetic mean, standard deviation, relative importance, coefficient of determination, simple linear regression, and spearman coefficient are used to analyze the information and data. The research reaches several conclusions that support the main hypothesis of this paper. Among these conclusions is the dominance of the laws, regulations, and procedures in every aspect of the university’s work. The work is conducted through work regulations which do not permit the workers to operate out of familiar procedures. This is due to the administration’s fear that employees will breach the regulations, which would impact negatively on the university’s operation. The study also finds that the University of Missan does not distinguish the innovative employees correctly; this is either due to discrimination against them by managerial offices, or the university’s neglect of innovative employees and lack of appreciation for their contributions in the development of the university. In light of the findings in this research, the paper makes some recommendations. Most importantly among them is the necessity of treating organizational barriers preventing innovation in department managers’ offices and their sub - divisions. The research also recommends the adoption of a particular mechanism to distinguish innovators and increase the suitable financial and moral incentives, to allow them to partake in decision - making.

تحليل كفاءة سوق الاوراق المالية وفقا للفترات الزمنية والحجم واثرها في القرار الاستثماري وتحقيق العوائد غير العادية : دراسة تطبيقية في اسهم المصارف المدرجة في سوق العراق للاوراق المالية == Analysis of The Efficiency of The Securities Market In Accordance With The Time Periods And Size And Its Impact On Investment Decision And Achieve Extraordinary Returns Applied Study On Stocks of Banks Listed On The Iraq Market For Securities

Author name: صلاح ساجت مجرن
Supervisor name: هشام طلعت عبد الحكيم الونداوي
Specific topic: Business Administration
Degree: Master
Language: Arabic
University location: Baghdad
Key words:
  • شذوذ اسهم السوق
  • تاثير يوم من بين ايام الاسبوع
  • وتاثير شهر من بين اشهر العام
  • وتاثير الربع من بين ارباع العام
  • وتاثير الحجم
First pages:
Abstract: اعدت هذه الدراسة من اجل اختبار وجود الحالات الشاذة في سوق العراق للاوراق المالية خلال مدة الدراسة (2009 - 2013)، واهتمت بدراسة تاثير شهر من العام وتاثير ربع من العام وتاثير الحجم. واعتمدت الدراسة بيانات القطاع المصرفي لمؤشر سوق العراق للاوراق المالية، حي | This study was prepared in order to test the presence of anomalies in the Iraqi market for securities during the study period (2009 - 2013), and the study focused on the effect of month of the year and the impact of a quarter of the year and the effect size. The study data to the banking sector index of the Iraqi market for securities, where the study examined the nineteen banks shares of banks listed on the market.Before going to apply the study of market anomalies have been identified at the level of efficiency of the market for securities Iraq study, where they were determining the level of efficiency of the Iraqi market for securities entirely during the study period and for an extended time to five years.The test used in the study hypotheses and parametric statistical methods and non - parametric regression analysis, and the imposition of the president is "not the existence of anomalies in the Iraqi market for securities. The study is the overall market is Iraq does not have the competence according to the weak form of market efficiency, and the results showed as well as the lack of effect of month of the year, and the lack of impact of a quarter of the year, and the lack of effect size and in the time frame of the study period, according to the statistical methods used.

تاثير تكنولوجيا المعلومات في ادارة الوقت : دراسة تحليلية في جامعة سومر == The Impact of Information Technology In Time Management An Applied Study In Sumer University

Author name: صبار ثجيل عودة الغزي
Supervisor name: ميسون عبد الكريم محمد رشيد
Specific topic: Business Administration
Degree: Higher Diploma
Language: Arabic
University location: Baghdad
First pages:
Abstract: تشكل الاطار الفكري والفلسفي للبحث من خلال تفاعل متغيرين هما (تكنولوجيا المعلومات وادارة الوقت) فقد استند البحث على فكرة مفادها ان لتكنولوجيا المعلومات دورا فعالا لاحداث تغيرات نوعية في الاعمال الادارية والمكتبية والفنية في جامعة سومر بما يسهم باستثمار واد | The background of this research appeared in interaction between tow variables, these variables are (information technology and time management). This research depend on - major idea that there are strongly impact of information technology on time management is Sumer university. In order to understand and illustrate a previous idea the researcher choose the essential factors of information technology such as (equipment and tools, software, data buses, Networking and communications, individuals), the dimensions of time organizing, time direction, time controlling. The researcher expressed the research problem through, a number of intellectual and applied question which formed by some of the hypo theses that asked about the correlation, relationship between two the variables, and also asked about the effect of information technology on time management then the purpose of the research is gets answers to these question in order to analysis these relationship between these variable. This research applied on sample of individuals involves (47) person worked in filed relate with computers in sumer university, the contains (46) question analysis by sops program. Finally, the research conclude some result which indicate to existence correlation signify cant and significant effect between which proved that the hypotheses are correct, the reserve present some useful recommendations from the applied and theoretical conclusion, was the most not ably are the need for increased attention in infrastructure components of information technology generally and improve vocabulary of Electronic computers in order to contribute to the completion of management tasks and use the time effectively

الاصلاح الاداري ودوره في تبسيط الاجراءات : دراسة تحليلية في رئاسة الجامعة التقنية الجنوبية == Administrative Reform And Its Role In Streamlining Procedures Applied Study In Southern Technical University

Author name: صباح نوري عبود الخزار
Supervisor name: ارادن حاتم خضير العبيدي
Specific topic: Business Administration
Degree: Higher Diploma
Language: Arabic
University location: Baghdad
First pages:
Abstract: تسعى هذه الدراسة الى تسليط الضوء وبصورة اساس الى فكرة اساسية مفادها ان للاصلاح الاداري دور فاعل واساسي لاحداثه نقلة نوعية في تبسيط الاجراءات في رئاسة الجامعة التقنية الجنوبية حيث تهدف هذه الدراسة الى تشخيص مدى تاثير الاصلاح الاداري كمتغير مستقل في مجالات | This study aims to shed light and are based on the basic idea that the administrative reform of the role of an active and essential to the events a quantum leap in Streamlining procedures in the presidency of the Southern Technical University where this study seeks to diagnose the extent of administrative reform impact of an independent variable in the areas of (the restructuring of the various presidency of the university entities , the provision of regulatory agencies, and support the deployment of e - government) in the sub - variables simplify procedures supported variable dimensions (the flow of the current stage of the procedure, selection and work to be improved, the selection procedures to be studied) as covariates sub at the University Alambh The study on the descriptive and analytical approach in the treatment of variables based on standards consistent with the objectives and the nature of the surveyed university as well as descriptive and statistical methods in processing their data. through the problem of the study group of questions of theoretical and applied scheme Varzi emerged about a group of questions the main and subsidiary and applied study (36) the level of associate president of the University of assistants and directors of departments and officials of the people and staff data were collected through the questionnaire form included 29 questions where the subject of this questionnaire to the descriptive and statistical analysis using electronic calculators in the extraction Allant C The study to a group of the most important conclusions was a correlation and the effect of significantly between the study variables in general in the surveyed organization demonstrating the validity of hypotheses of the study, and to varying degrees and through which the researcher presented some recommendations on

تقييم وتطوير معايير الجودة في القطاع التربوي : دراسة استطلاعية في المديرية العامة لتربية الكرخ الثالثة - بغداد == Evaluation And Development Quality Standards of Education Sector Exploratory Study In Breeding Third Karkh Directorate

Author name: شيماء جبار عليوي فرحان الخفاجي
Supervisor name: كاظم احمد جواد الجشعمي
Specific topic: Business Administration
Degree: Master
Language: Arabic
University location: Baghdad
First pages:
Abstract: The study aimed to evaluate and develop quality standards in the education sector, through sampling the opinion of stakeholders the current standards and make the development of it, as it is the basis for important quality in the development of the educational process through diagnosis of the strengths and weaknesses in the education sector, as it notes the existence of problematic standards in the current standards and thus their inability to diagnose the actual reality of education, the study was based on Exploratory study method and homeliness and field interviews with those involved in order to get the data, it has been a form design included the proposed standards for adoption instead of the current standards, and have been applied study on a sample of supervisors administrators and supervisors jurisdiction, school principals and teachers within the education categorically third Karkh Directorate, has also been used a number of statistical methods and standards including : the arithmetic mean of the reference, the standard deviation, the relative importance test T - test, the global exploratory analysis and so with the help of statistical program (SPSS) : The current study findings to a set of conclusions was the most important : The existence of a concrete blurry and weak when some managers regarding the application of knowledge standards, accompanied by a lack of interest in the subject of how to view the lesson to the students, with the shortening and clear by the knowledge managers of modern teaching methods. The study concluded a set of recommendations Perhaps the most important : the need to the attention of teachers using modern methods of teaching enables students to understand easily and clearly is using the methods used in the distinguished schools with increased support and develop managers and teachers the ability to establish positive relationships with students and colleagues at work, taking into account the need to adopt standards proposed and obtained the agreement of the study sample.

تحليل ابعاد الشخصية وتاثيرها في نتائج اعمال المنظمات في ظل حزمة المعتقدات الذاتية : دراسة استطلاعية تحليلية لاراء عينة من العاملين في وزارة العلوم والتكنولوجيا == Analysis of The Dimensions Personality Along With Its Impact On Results of The Business Organizations Under Self - Beliefsanalytical Exploratory Study of The Views of A Sample of Workers In The Ministry of Science And Technology

Author name: سهاد طالب جواد الربيعي
Supervisor name: رفاء فرج سموعي
Specific topic: Business Administration
Degree: Master
Language: Arabic
University location: Baghdad
First pages:
Abstract: يهدف البحث الحالي الى تحليل شخصية الافراد العاملين، والكشف عن مدى تاثيرها في نتائج اعمال المنظمات في ظل حزمة المعتقدات الذاتية لهم، والمتمثلة بما يؤمنون به من قيم وافكار ومبادئ، واجراء اليات الاختبار بغية التعرف على طبيعة نوع ومستوى علاقة الارتباط والاثر | The current research aims to personality analyzing of Individuals working, and disclosing to what extent their impact on results of the organizations under the self - belief , and to what extent they believe in values, ideas and principles. Making a test as to know and to identify the nature of type and level of relationship correlation and impact the current research coefficients represented into five dimensions of personality (Conscientiousness, Emotional stability ,Extraversion, Agreeableness, Openness to Experience) The independent variable. And the self beliefs package (Stimulus, Quality, Job Satisfaction, Rotation towards reducing absenteeism) mediator variable. And the results business of organizations (Organizational Factors, Leaders Behavior, Reward Systems, Job Design) dependent variable. The importance of research lies into its uniqueness from other research as it is more comprehensive and wider; it combines three variables that have not been previously addressed in this manner either on local or Arab levels, besides it has not been indicated in previous studies that adopted three variables. thus, the research comes as to contribute into knowing the behaviors of workers , As most of the research and studies for the personality dimensions of the five were linked to the psychological aspect and very little regard to the regulatory, as were most of them within the framework of the relationship and the impact of the five dimensions of personality concerned, or modernity, or the help of others, or their relationship to satisfaction life or career commitment, and therefore it is far from the organizational behavioral of thought. So search came to contribute to the identification and understanding of the behavior of workers and forecasting. The researcher has selected the ministry of Science and Technology as to apply the scientific side with total sample size of (325) individuals. The researcher has adopted a random method as to select the sample. The researcher has depended on questionnaire as being considered as a basic means to gather and to collect information and data in addition to interviews and remarks , the researcher has put down during he stay as to carry out the completion of the field side. Besides , data and information have been processed by using a number of statistics methods including standard deviation, relative importance, and the coefficient of Spearman to determine the correlation, and (R2) to determine the impact of relationship within the statistical program (SPSS / V20 ), as well as the program (Amos) to analyze the track. According to this methodological framework for data search.it has been planned hypotheses of the research and working to verify the hypotheses identified by the researcher that numbered (8) hypothesis main including the (32) sub - hypothesis Combines the three variables examined. The researcher has reached to a set of the most important conclusions : 1 - he Ministry of Science and Technology (surveyed) the organization has a good percentage of cadres and levels of different diversity who have the inclination and the ability to open up to others in order to increase knowledge, exploration and development capabilities, and this is the reason that is due to be after openness to experience is the dimension of the strongest link from the The five dimensions of personal package of self - belief and the results of the business.2 - Characterized by the nature of the relationship between individuals working in the ministry dimension for extraversion in dealing at the level of work and public relations, and that there was a relationship may be constrained by the limits and by virtue of the work requirements and some of the ethical and social requirements, but certainly not without good and good handling and gentleness of creation.As the researcher in the light of the conclusions to a number of recommendations and suggestions concerning the research ministry

اختيار المحفظة الاستثمارية المثلى - انموذج مقترح : دراسة تطبيقية

Author name: سمير عبد الصاحب ياره
Supervisor name: حيدر نعمة غالي الفريجي
Specific topic: Business Administration
Degree: Doctorate
Language: Arabic
University location: Baghdad
First pages:

تاثير التيقظ القيادي في تحقيق الرافعة المعرفية من خلال التفوق الذكي : دراسة ميدانية في وزارة العلوم والتكنولوجيا == The Effectof Leadership Vigilancein Achieving Knowledge Leveragethrough Intellectual Excellence Afield Study In Ministry of Science Technology

Author name: سماح مؤيد محمود المولى
Supervisor name: لمياء سلمان عبد علي الزبيدي
Specific topic: Business Administration
Degree: Doctorate
Language: Arabic
University location: Baghdad
First pages:
Abstract: ساهمت ثلاثة متغيرات لتشكيل الاطار الفكري والفلسفي لهذه الدراسة, والتي تمثلت بـــــ (التيقظ القيادي، التفوق الذكي، الرافعة المعرفية )، فاستثمار واستخدام المعرفة وبشكل متكرر من قبل القادة يسهم وبشكل فعال واساس في رفع قيمة المنظمة، والذي يتحقق بدوره من خلال | Three variables interact to form the conceptual and philosophical framework of this study; these were vigilance of leadership, intellectual excellence, and achieving knowledge leverage. The investment in knowledge and using it frequently by the leaders, actively contribute to increase the value of organization, which can be achieved by a combination of leaders awareness of (both internal and external environment variables), futuristic envision planning and availability of the necessary support to provide an environment that fosters their organization superiority; and it is not just any superiority we are talking about, it is an intelligent versatile superiority.The study targeted the problem that the leaders have a limited awareness of the effects of vigilance and availability of intelligent superiority support at the knowledge business level and at the projects and scientific research level on the organization scientific advantage. Moreover, there is a lack in promoting and advertising the organization achievements to the public and other organizations. This study target is to answer the above questions and to define the level of achievement by the study variables and how the knowledge was invested in addition to providing solutions to the problems facing that organization, especially how to achieve the scientific leverage and adopting ways to help maintaining leaders awareness and intelligent support, so to be able to better the organization. The organization under study comprises the seven divisions at the Ministry of Sciences and Technology. We identified two layers of samples. First, the administrative leaders (170 directors). Second layer, represented by the employee (128 employee). We have formulated 7 main frame hypotheses with 21 sub - hypotheses, we tested these by appropriate statistical methods. We used questionnaires as a tool for collecting data and information related to the study. Moreover, the researcher collect a lot of data through her evaluation of the actual work environment of the ministry. The researcher has found a group of theoretical and practical conclusions that described the work reality in the environment of study, one of the main findings is the ministry faired average in regard to collaboration between the leadership vigilance and scientific knowledge superiority to achieve knowledge leverage, so the main recommendation focused on a group of practical measures; some of these are related to governing law and regulations while the others are related to attending training seminars and workshops and removing all obstacles toward the best use of the gained knowledge and all available knowledge resources in the ministry. Moreover, we suggest establishing a formal relationship between ministry of science and technology and other institutions inside and outside Iraq. It is better to establish a special committee to supervise the coordination between these parties in terms of developing the scientific research and choosing the subjects, which benefit the other ministries. This committee must choose different research with different approaches to prevent duplication of researches, as the similarity of researches is the main reason behind underutilization of the scientific research; this committee should aid in applying for patent rights.

دور القيادة الريادية في عملية استثمار الموارد البشرية : دراسة تحليلية في تشكيلات وزارة النقل العراقية == The Role of Entrepreneurial Leadership In Human Resource Investment Process

Author name: انتظار احمد جاسم الشمري
Supervisor name: سلمان صدام جاسم البهادلي
Specific topic: Business Administration
Degree: Master
Language: Arabic
University location: Baghdad
First pages:
Abstract: يتناول الباحث في هذه الدراسة تحديد " دور القيادة الريادية في عملية استثمار الموارد البشرية " دراسة تحليلية في تشكيلات وزارة النقل العراقية , حيث سعى الباحث الى اختبار علاقة وتاثير القيادة الريادية بابعادها المحددة بالمباداة , وتحمل المخاطر , واستغلال الفر | The study deals with “identification of the Role of Entrepreneurial Leadership in Human Resources Investment Process”, an analytical study in companies affiliated to the Iraqi Ministry of Transportation, where as the researcher has endeavored to examine the relation and influence of Entrepreneurial Leadership with its proactive - specified dimensions, risk - taking, opportunities investment, creativity and invention in human resources investment process, with its specified dimensions : knowledge, training, enriching the live of employees and achievement.The researcher has specified several hypotheses for his study, included two main hypotheses and eight secondary hypotheses, in accordance with essence and queries of this issue, In order to examine validity or non - validity of these hypothesis, the researcher has prepared a questionnaire that contains variables for descriptive pattern which have been implemented by the Director Generals of the companies affiliated to the Iraqi Ministry of Transportation, as well as their assistants and managing directors, who represent the top of administrative pyramid in the Ministry.The study reached a number of significant conclusions, of the most important is the distinct role of Entrepreneurial Leadership in human resources investment process. This role is apparent from the form of relation through analysis process among variables, in addition to the effective impact of the Entrepreneurial Leadership and its own proactive - specified variables, risk - taking, opportunities investment, creativity and invention in human resources investment process with its specified variables : knowledge, training, enriching the live of employees, and achievement.Finally, the study has submitted a number of recommendations through which Entrepreneurial Leadership’s role could be deepened within companies affiliated to the Iraqi Ministry of Transportation to enhance its competitive advantages

المحددات التنظيمية وتاثيرها في ادارة التغيير : دراسة تحليلية في المديرية العامة لتربية بغداد الرصافة الثانية == Organizational Determinates And Their Impact On The Management of Change Analytical Study In The Directorate General For Education /Rusafa 2

Author name: ستار لملوم منيخر الخزعلي
Supervisor name: شهناز فاضل احمد النجار
Specific topic: Business Administration
Degree: Higher Diploma
Language: Arabic
University location: Baghdad
First pages:
Abstract: هدفت الدراسة الحالية الى التعرف على واقع متغيري الدراسة في المنظمة المبحوثة والتعرف على العلاقة والاثر بين (المحددات التنظيمية وادارة التغيير),اذ طبقت هذه الدراسة في المديرية العامة لتربية بغداد الرصافة الثانية حيث شملت عينة من المديرين بلغ عددهم(80) مدي | The present study has aimed to identify the reality of changeable study in the surveyed organization and find out the relationship and impact between (organizational detriments and the change management). This study was applicated in the General Directorate of Education Baghdad \Rusafa 2. About (80) directors from various levels (director of department, director of division ? unit official) were involved as samples to gather information.Questionnaire was depended as a main method for getting information Concerning this study. The statistical program (spss) was used to analyze the final results of the answers to the questionnaire. Interviewing a number of directors of the surveyed organization was to enhance the questions of the questionnaire and clarify its sections as well. the study was produced by testing a number of main and sub hypotheses. The results have produced a relationship of connection and impact of organizational detriments of its dimensions (organizational structure communication, organizational culture, Information Technology) to manage change in the surveyed organization. The study also has produced a number of recommendations, the most prominent of which was emphasis on developing and enhancing the process of technological change in the surveyed organization. This was achieved by using work techniques systems and equipment of new mechanism as well as using various new technology methods to diagnose and resolve problems faced and the need to focus the attention of the surveyed organizations in organizational structure and make it more flexible in order to be in response to the requirements of change as well as to enhance the role of communications in the surveyed organization because of its impact in coordination processes between the various departments at all levels in order to achieve the goals of the organization

تاثير الاسبقيات التنافسية في قرارات الامداد التسويقية : دراسة وصفية تحليلية في شركة المنصور العامة == The Effect of Competitive Priorities On The Marketing Logistic Decisions A Prescriptive And Analytical Study In Al - Mansor General Company

Author name: زينة فلاح حسن الهليجي
Supervisor name: سرمد حمزة جاسم الشمري
Specific topic: Business Administration
Degree: Master
Language: Arabic
University location: Baghdad
First pages:
Abstract: تناولت هذه الدراسة الاسبقيات التنافسية كمتغير مستقل وقرارات الامداد التسويقية كمتغير معتمد، وقد تم استعراض وقياس المتغير المستقل بشكل اجمالي اما المتغير المعتمد فتضمن اربعة ابعاد اساسية(ادارة معالجة الطلبات، ادارة مستودعات، ادارة المخرون وادارة النقل) وقد | This study deals the competitive priorities as a variable independent and the decisions of logistic marketing as a certified variable, it has been reviewing and measuring of the independent variable on the total either adopted variable guarantees the basic four dimensions (management processing treatment, warehouse management,inventory management and transportation management). These variables may interact to form a general framework around the study revolves, which aims to determine the correlation and impact of the competitive priorities as an independent variable on the logistic marketing decisions as the dependent variable and in turn will lead to how to make the decision to logistical correct increases the profit margin of the company and creating value for customers, resulting to win them over, and their loyalty, since the industrial segment represent the most important one of the baselines together with the service segment to build the economies of all countries and their development , so the researcher has defined the Iraqi industrial segment to be a community for study. Represented by AL - Mansour General company and found that it suffers from most products problems of the lack of balance in the demand for its products which some products have to be a high demand, which requires production work by 24 hours and some demand for it has stopped because to lack of protection of the national product which led to the large decline in production and the closure of some lines of futility.And information has been collected through questionnaire , structured and semi - structured, structured interviews collected with a simple of the company and analyzed through the use of modern statistic program (AMOS V.21 and SPSS V.21 ) for the purpose of the data processing and information accurately and ridiculed of statistical techniques for the purpose of testing the relationship between the variables of the study.The study found a set of conclusions, including : the power of the correlation between competitive precedents variable and its impact on supply decisions and this is demonstrated by test results (Pearson's Correlation) in the matrix of correlation coefficients, and the most important study the determinants of focusing on the case of Al - Mansour State Company, which precludes the possibility of generalization Some of the results to other companies

دور ادارة المواهب في تحقيق الاستدامة التنظيمية من خلال التجديد الاستراتيجي : دراسة تحليلية في بعض كليات الجامعة المستنصرية == The Role of Talents In Achieving The Sustainability Organizational Through The Strategic Renewal Applied Study In Several Colleges of The Al - Mustansiriya University

Author name: زياد طارق خليل
Supervisor name: انتظار احمد جاسم الشمري
Specific topic: Business Administration
Degree: Doctorate
Language: Arabic
University location: Baghdad
First pages:
Abstract: اكدت الدراسة على اهميه الدور الذي تلعب المواهب في تحقيق الاستدامة التنظيمية والتجديد الاستراتيجي في قطاع التعليم العالي عامة وفي الجامعه المستنصرية خاصة.واستحصلت المشكلة النظرية اساسا من قلة الدراسات والبحوث التي تناولت بالدراسة والتحليل لذلك الدور والع | The study affirms the importance of talents' role in achieving the sustainability organizational and the strategic renewal in the sectors of the higher education in general and the al - Mustansiriya University in particular. The theoretical problem happens basically due to the dearth of the studies and researches dealing with studying and analyzing the role and the relationship that link the variables. While the scientific problem is from the real challenges that face the Iraqi organizations which are demanded to achieve the sustainability and how to preserve it through the renewal operations which should be carried out continually. This study has been carried out because of the relationship's importance among the three variables in the labour organizations in order to test and diagnose the relationship's level and the possibility of its implementation in the application's environment represented by the colleges of the Mustansriya University (College of Medicine, Engineering, Sciences, and Education). In order to achieve the goal of the study, seven major and minor hypotheses have been tested. The sample of the study contained (204) male and female persons from the teachers staff of the mentioned - above colleges. The data and information were compiled via a poll consists of (48) questions in which the amounts of data had been processed statistically through several statistical means such as ( the Percentage, the Probable Arithmetical Medium, the Standard Deviation, the Relative Importance, Spearman Ranks' Correlation Coefficient, the Test of F, T., the Track Analysis). The study has reached several conclusions in which the most prominent is represented by the existence of the direct correlated relationship and the impact of talents' dimensions and the organized persistence as well. The study has also concluded a group of recommendations such as the necessity of the transformation into the concept of employing the talents' management which depends on using cognition and information through forming an integral strategy of the labour of the Iraqi universities and colleges in addition to the labour of the university management to achieve the optimum usage of the human resources and to allow opportunities for the qualified people through providing them with a suitable labour in order to encourage them to achieve scientific inventions and prospective ambitions towards creating an organized persistence prototype. Finally, the university's colleges should employ the talented individuals according to their specializations in the proper administrative centers by depending on the results of the talents management performance assessment to upgrade the level of the colleges in addition to attract the competent staffs along with talented people of seldom specializations to fill the gaps in the colleges

اثر جودة الخدمة في تحسين ربحية المنظمة : دراسة تحليلية في شركة الخطوط الجوية العراقية == The Effect of Quality of Service In Improving The Profitability of The Organization An Analytical Study On Iraqi Airlines

Author name: ريزان عبد الرحمن حسون
Supervisor name: احمد محمد فهمي سعيد البرزنجي
Specific topic: Business Administration
Degree: Master
Language: Arabic
University location: Baghdad
First pages:
Abstract: This study aims to show the role performed by service quality in development profits of organization in a suitable way for requirements of end users and their needs and desires.It has been also define the relationship and impact of quality of service and improve profitability of the organization. Therefore , supposed plan have been adopted show relation between variations and effect of each on. Two hypotheses derived from them secondary hypothesis done by testing with suitable statistical tools.Iraqi Air Ways Company have been chosen as a field for performing this study and collecting by Questionnaire form for data and distributing (150) forms supported by personal interviews, field notes and yearly reports for company for boosting data analysis by using (SPSS).The study results showed no relationship between the impact and the quality of service and improve profitability.This study reached to numbers of results , most important are : There is no direct contact between Marketing department and company branches in the main headquarter for Iraqi Air Ways because branch of marketing lie in Al - Sadoon region and independent quality and there is no existence for unit representing branch in the concerned headquarter , and outputs didn’t give positive impress about service quality which supported indicator of profit which lead decision makers in higher administration for Iraqi Airways to hold responsibility of work by interested in this scale for development profitability , and Delay dates of Air trips causing worry for travelers

تاثير استراتيجيات سلسلة التجهيز في دورة حياة المنتوج : دراسة تحليلية في الشركة العامة للصناعات الانشائية == The Effect of Supply Chain Strategies In The Life Cycle of The Product An Analytical Study In The General Company For Construction Industries

Author name: بشير اسماعيل محمود الحياني
Supervisor name: سرمد حمزة جاسم الشمري
Specific topic: Business Administration
Degree: Master
Language: Arabic
University location: Baghdad
First pages:
Abstract: تناولت هذه الدراسة استراتيجيات سلسلة التجهيز كمتغير مستقل ودورة حياة المنتوج كمتغير معتمد، وقد تضمن المتغير المستقل خمسة ابعاد فرعية ومتغير معتمد وقد تفاعلت هذه المتغيرات لتشكل الاطار الذي تدور حوله الدراسة , والتي تهدف الى تحديد علاقة الارتباط والتاثير | This study deals with the strategies of supply chain as an independent variable , and product life cycle as a dependant variable. The independent variable included five sub - dimensions , and dependent variable , were interacted to form the frame work which around the study revolves and which is aiming to define the impact of the strategies of supply chain; as an independent variables , on product cycle as dependent variable (product life cycle) ; since the industrial segment represent the most important one of the baselines together with the service segment to build the economies of all countries and their development , so the researcher has defined the Iraqi industrial segment to be a community for study represented in the state company for construction industry , which consider the column base to the ministry of industry of Iraq. Data has collected from all section of company , from managers , officials , and of the people who have competence in this aspect , used the collection of data , as well as , personal inter views and some releases of the company sample , in order to address these data. Several statistical methods have been used , which included (mean , standard deviation , the percentage , the correlation coefficient (spearman) , and simple regression coefficient. Based on the measurement of the study variables and diagnosing them and testing the relations all the correlation and its impact among them ; the study ended with some conclusions and the most important one was the existence of the relation of correlation and the impact with a moral significance between the strategies of supply chain and the product life cycle in the companies of research sample

تاثير ادارة الموهبة في تحقيق الريادة الاستراتيجية : دراسة تطبيقية في الشركة العامة للصناعات الجلدية == The Impact of Talent Management On Achieving Strategic Entrepreneurship - A Case Study On The General Company For Leather Industries

Author name: ايلاف مطلك حميد التميمي
Supervisor name: ارادن حاتم خضير العبيدي
Specific topic: Business Administration
Degree: Master
Language: Arabic
University location: Baghdad
First pages:
Abstract: هدفت الدراسة الى تناول تاثير ادارة الموهبة (المتغير المستقل) بابعادها { (الذكاء الاستراتيجي بابعاده الثانوية : (الاستشراف, تفكير النظم, الرؤية المستقبلية, الدافعية, الشراكة), والذكاء التنافسي بابعاده الثانوية : (التخطيط, التجميع, التحليل, النشر) } في تحقيق | The study aimed to address the impact of talent management (independent variable) with its dimensions : { (Strategic Intelligence with its secondary dimensions : (Prospective, systems thinking, the future vision, motivation, partnership), and intelligence competitive with its secondary dimensions : (planning, collection, analysis, publication) } in achieving the strategic Entrepreneurship (dependent variable) with its dimensions : (creativity and innovation, development and expansion of competitive advantage, take the risk) of managers in the General Company for Leather Industries, and try out the recommendations to the company examined, as to contribute to the achievement of the desired goals. There is no doubt that the issue of talent management is of the modern and important topics for companies, in general, as it consisted the problem study, as experienced by the companies of stiff competition, which had an impact on the human capital, where we clearly note growing challenges and difficulties in business environment, and increased domestic and foreign competition among the competition, and increased difficulties in to obtain a leading position and keep it under conditions of uncertainty. As is known, the efficient human element is a wealth at the moment, where the companies that have the human element so efficient, it has a weapon capable of facing competitors and excellence about them. Hence, the concept of talent management to impose itself as a modern concept requires stand with it, and embraced by companies because of its long - term effects on both the company and employees. & establishing to what came before the important of the study came through the significance of the subject to know the range of the potentials & the abilities of the researched company on the financial, material & humanitarian level in the fields of the study variant & how would they be implemented on the actual reality inside the company & hat participate in investing its intellectual capital on the long - term, and diagnose whether the company management examined is aware of the importance of such a concept to achieve the strategic Entrepreneurship, and whether the full awareness of employees of the importance of the application of this concept is available in the examined company contribute to invest its intellectual capital of in the long run. To clarify the relationship between key and subordinate research variables, it has two main hypotheses, where the first main hypothesis focused on the presence of significant correlation between talent management and strategic Entrepreneurship. The second hypothesis refers to the existence of the effect significant differences between talent management strategy and Entrepreneurship, and branched out from these two hypotheses sub - hypotheses, based on the questionnaire, as an essential tool distributed on a sample composed of (120) managers and workers at the General company for Leather Industries, and data were analyzed using a number of statistical tools to get to the results such as, factor analysis, duplicates, the percentage, the arithmetic mean, standard deviation, and the relative importance, and choose the correlation and influence between them the use of descriptive analytical method, which is a form of scientific investigation and interpretation to describe the phenomena. The study reaches to a set of results, the most prominent of them is there were a significant correlation between talent management and the strategic Entrepreneurship, as it emerged that there are significant effect of the talent management on the strategic Entrepreneurship, demonstrating the distinctive role played by talent management to achieve corporate Entrepreneurship. The study found a number of conclusions, the most important of them is the talent management make the strategic Entrepreneurship and both of the management and employees of the company believe of the importance of its application in the company examined. The study also provided a number of recommendations based on the conclusions presented, the most important of them is the need for the adopt of the company management examined the concept of talent management, as one of the modern subjects, which encourages the examined company management to abandon the traditional methods of dealing with talented employees, and thus improve their surrounding working conditions leading to the possession of the company human capital qualifies them to meet the competitors, and thus achieve the strategic Entrepreneurship. The study also made a number of proposals, the most important of them is the need to try to put pressure on those responsible the (re - activate the Consumer Protection law), who buys the product, so as to ensure the right customer right, as well as the opening of marketing outlets in the various government departments to increase the company's sales.

العلاقة بين اليقظة الاستراتيجية والثقافة التسويقية واثرها في توجهات ادارة التسويق == The Relationship Between Strategic Vigilance And Marketing Culture And Its Impact On Marketing Management Orientations

Author name: انتصار عزيز حسين
Supervisor name: ظافر عبد محمد شبر
Specific topic: Business Administration
Degree: Doctorate
Language: Arabic
University location: Baghdad
First pages:
Abstract: يسعى البحث الى معرفة اهمية كل من اليقظة الاستراتيجة والثقافة التسويقية وتاثيرهما في توجهات ادارة التسويق، لذا تم بناء مخطط فرضي توضح فيه العلاقات بين المتغيرات واثر بعضها في البعض الاخر. وصيغت ستة فرضيات رئيسة اشتقت منها عدة فرضيات فرعية جرى اختبارها باد | The research tries to identify the importance of the strategic vigilance and marketing culture and their impact on the orientations of marketing management, so a virtual diagram has been established to show the relationship among the variables and the impact of each of them on the other. Six hypotheses are formulated , and derived from them branch hypotheses which were tested by using statistical instruments. The strategic vigilance and the marketing culture are considered as explanative variables and marketing management as responsive variable.The study aims at identifying the marketing philosophy adopted by the management and the extent which suits the company's financial and human capacities as well as its present environmental circumstances within the context of the strategic vigilance and the marketing culture common in the minds and thoughts of the concerned management.The Iraqi Airways Company has been chosen as the society of the research and a questionnaire form is used to collect the data , ( 160 ) forms are distributed out of which ( 150 ) are suitable for analysis. The subjects include personnel in decision - making centers ( such as members of the council of the company management , the department managers ,the heads of the sections and units ) in the company. To enhance the data collected by the questionnaire form , personal meetings ,field observations and annual reports of the company are conducted. The analysis of the data is done by using the ( spss - 22 ) computing programme.The study reached many conclusions the important of which are : 1 - There in an interaction and integration between the strategic vigilance and marketing culture that contributes in making the company management constantly ready to face the unstable environmental circumstances and the sudden events as a strategic vigilance , and the company's internal management based on values and traditions Integration that every individual in the company takes it as marketing culture.2 - The company management adopt in its marketing orientations the philosophy of Selling preferring it to the other marketing philosophies and orientation. From this We conclude that : A - The company management is interested in its internal environment more than the external one which means that producing and offering services are done before knowing the need and desires of the customers , that is from the company's perspective rather than the customers perspective.B - The company concentrates on developing its services offered now without thinking of Vitiating these services and their markets in accordance with the new need and desires of the customers and the necessity of enlarging and vitiating these markets as a strategic aims as long as the opportunity for the markting growth is available. The research is enclosed with many recommendations the important of which are : 1 - It is necessary that the company management invest the integrated and positive relationship and dynamic interaction between the strategic vigilance and marketing culture and marking use of them when applying the scientific method in adopting a marketing philosophy or orientation in accordance with environment and in order to assume a distinguished status among the world airlines companies and to recall its old reputation which it lost when it faced exceptional circumstances.2 - Despite the fact that the marketing orientation of the company towards selling is considered a successful one on the short term , the company management should think of a marketing philosophy that keeps pace with the development of the modern age and on long term strategies based on the outside - towards - inside perspective of the company with an understanding of the customers' actual needs and the way of keeping contact with them for a long time and the nature of the competition and the movement of the competitions in the market and balancing the interest of the customer and that of the company and the society ,and protecting the environment and its resources.

دور العرض البصري في تعزيز المكانة الذهنية للمنظمة : دراسة تحليلية لاراء بعض العاملين في المجمعات التجارية في مركز محافظة بابل == The Role of The Visual Merchandising In The Promotion of The Positioning of The Organization A Prospective Study of The View of A Sample of Workers In The Commercial Complexes In The Babylon City.

Author name: عذراء هادي كاظم العامري
Supervisor name: فؤاد حمودي العطار
Specific topic: Business Administration
Degree: Master
Language: Arabic
University location: Karbala
First pages:
Abstract: This study seeks to address the role of visual display (independent variable) Bmahratha consisted b (display window, colors, lighting, signage width) in furthering the mental Organization (adopted) variable according to the dimensions of B (cognition, behavior, motives, influence, if desired). As the visual display plays an important role in the promotion of products organized through the standing mental strategy of the organization in building a solid and strong base with market segments by identifying the dimensions and standards adopted by them, so that the traditional marketing mix of its various components design process, taking into account those standards will contribute in the establishment of desirable niche mentality make the organization and its products with the advantages of it is difficult for competitors to overcome Hence the problem of the study embodied in the fundamental question that ((Does visual display role in enhancing the status of mental commercial complexes)), and more specifically, trying to answer the following questions which make up the Problem of the study : . Is adopt malls surveyed visual display dimensions1. 1 - 2 - Is there a correlation between the visual display dimensions and the mental status of the organization dimensions relationship ?3 - Is there an impact between the visual display dimensions and the mental status of the organization relationship ?This study also seeks to achieve, inter alia : 1 - complexes over the adoption of the surveyed sample study of the concept of visual display of supply and its role in the mental image of the organization.2 - Identification of correlation between the visual display dimensions and the dimensions of mental image in the surveyed complexes..3 - determine the effect relationship between the visual display dimensions and the dimensions of mental image in the surveyed complexes.For the purpose of the application of this study in the field and test hypotheses have been chosen some commercial complexes in the province of Babylon facing significant competitive challenges because ofAbstractthe recent entry of the industry to domestic markets center, was used questionnaire form President tool in data on the field side of the collection, and sample included in the study reached (140 ) managers of those complexes, this study and reached several conclusions, including : - 1 - Statistical results of the study showed the presence of a strong and statistically significant correlation between the visual display and mental image and prestige Bmahratha mental dimensions..The study included a number of recommendations including : 1 - complexes surveyed intending to apply the visual display taking into account these strategic indicators which consist of (display window, but Luan, lighting, signage width) and adapt to the reality of the surveyed complexes.

امكانية تطبيق بطاقة الاداء المتوازن في تقييم الاداء المالي والاستراتيجي : دراسة استطلاعية في عينة من شركات وزارة النقل == The Possibility of Applying Balanced Scorecard In The Evaluation of Strategic And Financial Performance (An Exploratory Study For A Sample of The Companies of The Ministry of Transportation)

Author name: حمزة حمود الزبيدي
Supervisor name: احلام فيصل ابو الهيل
Specific topic: Business Administration
Degree: Master
Language: Arabic
University location: Baghdad
First pages:
Abstract: Led the new reality of the life of business organizations that live in an environment characterized by multiple shifts with intensified competition to the need to adopt new methods contribute to raising the level of performance by offering products and services of high quality and cost effective and meet the needs and desires of customers ,The balanced performance of the most important techniques to improve performance and achieve the required quality card , hence the research problem through lack of interest in service units standards of non - financial , which have a significant impact on the organization's performance Fezla for lack of interest in the organization of modern techniques such as Balanced Scorecard , so research aims to how to use the Balanced Scorecard to evaluate the financial performance of the organization 's strategic and performance to stand up and identify the level of overall performance. Dealt with the subject of research and intellectual theoretical and practical framework for this technology through the four seasons of the theoretical and practical study, the research has been to study the analytical approach adopted by studying the reality of the practical performance of some of the formations and the Iraqi Ministry of Transport. The researcher using the method Alastpianih in collecting information and data from individuals working in the formations of the Iraqi Ministry of Transport ( sample ) to determine the level of use of the Balanced Scorecard in those formations , The researcher found to a set of conclusions that the most important Balanced Scorecard is one of the most important technologies that contribute to improving performance so as to contribute to the development of quality products and better services and competitive advantage , and the key recommendations that came out of research is the need to seek the service sector organizations in Iraq to adopt a card model balanced performance in an integrated manner where Ioafr this model appropriate to measure financial performance and strategic tools.
1 ... 32 33 34 35 36 ... 57