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دور راس المال الفكري في تحقيق الميزة التنافسية من خلال جودة خدمة التعليم : دراسة تحليلية في عدد من المؤسسات التعليمية الخاصة في بغداد == The Role of Intellectual Capital in Achieving Competitive Advantage through The quality of Education Service : Analytical Study in a Number of Private Educational Institutions

Author name: هبة ياسر طه

Supervisor name: صلاح الدين حسين صالح

General topic: Administration and Economics

Specific topic: Business Administration

Degree: Master

University: Aliraqia University - Faculty Of Administration And Economics - Department Of Business Administration

Language: Arabic

University location: Baghdad

First pages:

دور الشمول المالي في تعزيز جودة الخدمات المالية : دراسة استطلاعية لاراء عينة من القيادات الادارية العاملة في المصارف الاهلية في بغداد

Author name: صباح محمد عبيد

Supervisor name: قاسم نايف علوان المحياوي

General topic: Administration and Economics

Specific topic: Business Administration

Degree: Master

University: Aliraqia University - Faculty Of Administration And Economics - Department Of Business Administration

Language: Arabic

University location: Baghdad

First pages:

دور الذكاء الاستراتيجي في تعزيز جودة المنظمة من خلال ادارة علاقات الزبون : دراسة ميدانية لعينة من المصارف العراقية الخاصة == The role of strategic intelligence in enhancing the quality of the organization through customer relationship management

Author name: عقيل حسن عبيد الساعدي

Supervisor name: قاسم نايف علوان المحياوي

General topic: Administration and Economics

Specific topic: Business Administration

Degree: Master

University: Aliraqia University - Faculty Of Administration And Economics - Department Of Business Administration

Language: Arabic

University location: Baghdad

First pages:

دور التصنيع الاخضر في تعزيز الميزة التنافسية الخضراء : دراسة ميدانية في الشركة العامة لصناعة النسيج والجلود == The role of green manufacturing in enhancing the green competitive advantage : A field study in the State Company for the Textile and Leather Industry

Author name: علياء محمد صالح

Supervisor name: قاسم نايف علوان

General topic: Administration and Economics

Specific topic: Business Administration

Degree: Master

University: Aliraqia University - Faculty Of Administration And Economics - Department Of Business Administration

Language: Arabic

University location: Baghdad

First pages:

دور التراصف الاستراتيجي في تحقيق الابداع المنظمي : دراسة تحليلية لاراء عينة من القيادات الادارية في جامعة الفلوجة == The role of strategic alignment in achieving organizational innovation : Analytical study of the opinions of a sample of administrative leaderships at the University of Fallujah

Author name: محمد علاء الدين فياض المحمدي

Supervisor name: سامي احمد عباس

General topic: Administration and Economics

Specific topic: Business Administration

Degree: Master

University: Aliraqia University - Faculty Of Administration And Economics - Department Of Business Administration

Language: Arabic

University location: Baghdad

First pages:

دور الاستشراف الاستراتيجي في تجنب الانجراف الاستراتيجي من خلال الدعم التنظيمي : دراسة تحليلية مقارنة لعدد من المصارف الاهلية في بغداد == The role of strategic foresight in avoiding strategic drift through organizational support : A comparative analytical study for a number of private banks in Baghdad

Author name: علي جوده عبد الله الشموسي

Supervisor name: احمد هاشم الصقال

General topic: Administration and Economics

Specific topic: Business Administration

Degree: Master

University: Aliraqia University - Faculty Of Administration And Economics - Department Of Business Administration

Language: Arabic

University location: Baghdad

First pages:

التسويق الشمولي وتاثيره في تحقيق التفوق التسويقي == Holistic marketing and Its impact on Achieving Marketing Superiority

Author name: احمد ابراهيم ضيف

Supervisor name: ربيع ياسين سعود

General topic: Administration and Economics

Specific topic: Business Administration

Degree: Master

University: Aliraqia University - Faculty Of Administration And Economics - Department Of Business Administration

Language: Arabic

University location: Baghdad

First pages:

ذكاء الاعمال وتاثيره في تعزيز الصلابة النفسية للمديرين : دراسة استطلاعية لاراء عينة من مديري شركات الانترنيت وتكنلوجيا المعلومات في بغداد == Business intelligence and its impact in Enhancing the psychological Hardiness of managers

Author name: عمار فرحان جبر

Supervisor name: احمد هاشم الصقال

General topic: Administration and Economics

Specific topic: Business Administration

Degree: Master

University: Aliraqia University - Faculty Of Administration And Economics - Department Of Business Administration

Language: Arabic

University location: Baghdad

First pages:

اثر التوجه الريادي في اعادة هندسة الاعمال : دراسة استطلاعية في عدد من شركات صناعة الادوية == The impact of the Entrepreneurial Orientation on business reengineering :Exploratory study in a number pharmaceutical Industry companies

Author name: وضاح قاسم عبد الرحيم

Supervisor name: خالدية مصطفى عطا

General topic: Administration and Economics

Specific topic: Business Administration

Degree: Master

University: Aliraqia University - Faculty Of Administration And Economics - Department Of Business Administration

Language: Arabic

University location: Baghdad

First pages:

تاثير ادارة التنوع المنظمي في النجاح التنظيمي : دراسة استطلاعية في وزارة الصناعة والمعادن == The impact of organizational diversity management on organizational success : Exploratory study in the Ministry of Industry and Minerals

Author name: عباس احمد تويه

Supervisor name: قيس ابراهيم حسين

General topic: Administration and Economics

Specific topic: Business Administration

Degree: Master

University: Aliraqia University - Faculty Of Administration And Economics - Department Of Business Administration

Language: Arabic

University location: Baghdad

First pages:

التسويق الفيروسي وتاثيره في قرار شراء الزبون بحث تحليلي لاراء عينة من زبائن بعض الشركات السياحية في بغداد == Viral marketing and its impact on Customer's Purchase Decisions Analytical research of the views of a sample of customers of tourism companies

Author name: ابرار وليد عبد المجيد

Supervisor name: احمد هاشم الصقال

General topic: Administration and Economics

Specific topic: Business Administration

Degree: Master

University: Aliraqia University - Faculty Of Administration And Economics - Department Of Business Administration

Language: Arabic

University location: Baghdad

First pages:

التسويق التفاعلي وتاثيره في المكانة الذهنية للمنظمة == Interactive Marketing and Its Impact on Positioning of the Organization

Author name: محمد لؤي محمد

Supervisor name: معتز سلمان عبد الرزاق

General topic: Administration and Economics

Specific topic: Business Administration

Degree: Master

University: Aliraqia University - Faculty Of Administration And Economics - Department Of Business Administration

Language: Arabic

University location: Baghdad

First pages:

المقدرات الجوهرية وتاثيرها في الريادة الاستراتيجية : دراسة تطبيقية مقارنة بين شركتي زين العراق واسيا سيل للاتصالات المتنقلة == Core competencies and their impact on strategic EntrepreneurshipA Comparative practical Study between two companies)Zain Iraq & Asia Cell( for Mobile s communication

Author name: فخري عبادي علي حسون الانباري

Supervisor name: خالدية مصطفى عطا

General topic: Administration and Economics

Specific topic: Business Administration

Degree: Master

University: Aliraqia University - Faculty Of Administration And Economics - Department Of Business Administration

Language: Arabic

University location: Baghdad

First pages:

الرؤية الاستراتيجية وتاثيرها في التسويق الريادي : دراسة استطلاعية لعينة من القيادات الادارية في وزارة الصناعة والمعادن == Strategic Vision and Its Impact On Entrepreneurial Marketing (An exploratory study of a sample of the administrative leaderships in the Ministry of Industry and Minerals

Author name: فهد ياسر سلمان

Supervisor name: معتز سلمان عبد الرزاق

General topic: Administration and Economics

Specific topic: Business Administration

Degree: Master

University: Aliraqia University - Faculty Of Administration And Economics - Department Of Business Administration

Language: Arabic

University location: Baghdad

First pages:

Abstract: انبثقت مشكلة الدراسة من قلة الالتزام بالرؤية الاستراتيجية لدى البعض من ادارات الشركتين المبحوثتين، وضعف الترابط بين الرؤية الاستراتيجية والتسويق الريادي، فضلا عن قلة الاهتمام بوضع استراتيجيات عمل مناسبة تساعدهم في بلوغ الرؤية الاستراتيجية والتي بدورها تساهم في تحقيق التسويق الريادي. كما تكتسب الدراسة اهميتها من خلال تسليط الضوء على اهمية الرؤية الاستراتيجية في تجنب وقوع الشركتين المبحوثتين في الاخطاء، من خلال وضع استراتيجيات عمل مناسبة تساعد في التغيير من الممارسات التسويقية التقليدية، وذلك من اجل تحقيق التسويق الريادي. وتهدف الدراسة الى تطبيق الرؤية الاستراتيجية بوصفها متغيرا مستقلا بابعادها المتمثلة بــ (التوجه المستقبلي، القبول الواسع، التفكير الاستراتيجي) في تعزيز التسويق الريادي بوصفه متغيرا تابعا بابعاده المتمثلة بــ (الابداع، ادارة المخاطر، الاستباقية، التركيز على الزبائن، اقتناص الفرص). وقد تم تقديم فرضيتين رئيسيتين تحتوي كل واحده منها على فرضيات فرعية انطلق منها الباحث الى التحليل والتفسير لتشخيص علاقات الارتباط والتاثير بين ابعاد متغيرات الدراسة من خلال برنامج التحليل الاحصائي (SPSS)، وتم الاعتماد على مجموعة من الاساليب الاحصائية المتمثلة بــ (النسب المؤية والتكرارات، تحليل المتوسطات، الانحراف المعياري، تحليل الارتباط، تحليل الانحدار الخطي، معامل الاختلاف)، واعتمد الباحث عينة عمدية بلغت (99) مبحوثا من الشركتين المبحوثتين والمتمثلين بالادارة العليواالوسطى (المدير العام، مديري الاقسام، مديري الشعب والوحدات ومعاونيهم). وتوصل الباحث الى مجموعة من الاستنتاجات كان ابرزهواجود علاقات ارتباط وتاثير معنوية بين ابعاد الرؤية الاستراتيجية وابعاد التسويق الريادي، اما اهم ما يوصي به الباحث هو ضرورة بلورة الشركتين المبحوثتين لرؤيتهمواكتابتهواتوضيحها لموظفي المنظمة، مما يدفعهم لبذل المزيد من الجهود ورفع الطاقة الانتاجية لديهم، وبالتالي الوصول الى التسويق الريادي من خلال تطوير الاساليب التسويقية المتبعة واستخدام التكنولوجيواالاساليب الحديثة الاخرى بدلا من استخدام الاساليب التقليدية، وذلك من اجل الوصول الى اكبر عدد ممكن من الزبائن والحصول على حصة سوقية اكبر مما يسهم بتحقيق الارباح. | The study problem stems from the clarity weakness of the strategic vision of some of the managements of the two companies concerned, and the poor correlation between the strategic vision and the entrepreneurial marketing, as well as the lack of appropriate work strategies to help them achieve the strategic vision, which in turn contributes to the achievement of entrepreneurial marketing. The study is important by highlighting the importance of the strategic vision in avoiding the occurrence of the companies involved in the mistakes, through the development of appropriate work strategies to help change from traditional marketing practices in order to achieve the entrepreneurial marketing. The study aims to use the strategic vision as an independent variable and its dimensions (future orientation, wide acceptance, strategic thinking) in promoting the entrepreneurial marketing as a dependent variable and its dimensions (Innovation, risk management, proactivity, customer focus, opportunities capture). Two major hypotheses were presented, each of which contains sub - hypotheses, from which the researcher proceeded to analyze and explain the relationship of the correlation and influence between the dimensions of the search variables through the statistical analysis program (SPSS). (The mean, standard deviation, correlation analysis, linear regression analysis, variance coefficient). The researcher relied on a sample of 99 persons from the two companies represented in the top and middle managements (general manager, department managers, people managers and units) and their assistants. The researcher has reached a number of conclusions, the most prominent of which were the existence of moral influence and correlation relationships between the dimensions of the strategic vision and entrepreneurial marketing. The most important thing recommended by the researcher is the need to crystallize the two concerned companies visions, write and explain them to working individuals, which prompts them to make more efforts and raise their production capacity, To reach the entrepreneurial marketing through the development of the used marketing methods and the use of technology and other modern methods rather than classical methods, in order to reach the largest possible number of customers and obtain a larger market share Which contributes to the achievement of profits

تاثير التوجه الاستراتيجي في القرار الاستراتيجي : دراسة تحليلية في ديوان وزارة التخطيط والجهاز المركزي للاحصاء / بغداد == The impact of the strategic direction in the strategic decision Analytical study in the Ministry of planning and central Statistical in Baghdad

Author name: اية محمود سلمان

Supervisor name: قيس ابراهيم حسين

General topic: Administration and Economics

Specific topic: Business Administration

Degree: Master

University: Aliraqia University - Faculty Of Administration And Economics - Department Of Business Administration

Language: Arabic

University location: Baghdad

First pages:

Abstract: The main objective of the research is identify the impact of the strategic direction on the the dimensions of ( vision , mission , strategic goals , and values) in the strategic decision by focusing on the descriptive approach to the decision, in the Ministry of Planning and Central Bureau of Statistics. The research was conducted on a sample of 124 directorates in this ministry ( general manager - assistant director - heads of department - and official of the people ). The study included two main hypotheses , the first of the correlation relationship and the second of the effect between the research variables . several statistical methods were used in the analysis of the data ( arithmetic mean , standard deviation , coefficient of variation , correlation coefficient , and linear regression ) based on the output of spss program , the main tool for data collection.The researcher reached a number of conclusions , the most important of which are : - 1 - There are significant correlations between the dimensions of the strategic direction and the delineation of the descriptive approach to the strategic decision in general the correlation between the dimensions of these two variables has contributed to the overall enrichment of this relationship.2 - there is a significant effect between the strategic direction and the descriptive approach to the strategic decision , indicated that these dimensions have the ability to influence that choice of descriptive approach to the strategic decision.The researcher made a set of recommendations based on the results that were monitored most importantly : 1 - the need to pay attention and enhance the adoption and the strategic direction and the preparation of its requirements, for its active role in choosing the descriptive approach to the decision at the ministry of planning and central of statistics.2 - the research sample should intensify its effort regarding the study of the strategic direction to identify its importance and the role of its dimensions in strengthening and strengthening the capacities of the ministry of planning and central statistical organization and their potentials and thus making their strategic decisions.

تاثير التسويق المستدام في تحقيق الميزة التنافسية : دراسة تطبيقية في الشركة العامة للمنتوجات الغذائية == The effect of sustainable marketing in achieving competitive advantage A prospective study in The General Company for Food Products

Author name: اسامة محمد حماد

Supervisor name: معتز سلمان عبد الرزاق

General topic: Administration and Economics

Specific topic: Business Administration

Degree: Master

University: Aliraqia University - Faculty Of Administration And Economics - Department Of Business Administration

Language: Arabic

University location: Baghdad

First pages:

Abstract: تناولت الدراسة عددا من المتغيرات منها المتمثلة بالميزة التنافسية وكيفية تحقيقها من خلال التركيز على تبني مفهوم التسويق المستدام ، اذ ان الشركات العالمية بدات في تبني استراتيجية تسويقية جديدة اخذة بنظر الاعتبار الاستدامة البيئية وعدم الاضرار بالمجتمع من دون اغفال هدفها الدائم للربح ، وبسبب ماتعانيه شركات الصناعة الوطنية من انخفاض حصتها السوقية والتراجع في انشطتها جاءت فكرة الباحث من منطلق الدور الذي يمارسه التسويق المستدام بابعاده ( التسويق الابتكاري ، التسويق الموجه للزبون ، تسويق قيمة الزبون ، تسويق الاحساس بالرسالة ،التسويق الاجتماعي ) في تحقيق ميزة تنافسية للشركة تمكنها من تحقيق التفوق في السوق، وتهدف الدراسة الى تناول تاثير التسويق المستدام في تحقيق الميزة التنافسية وذلك من خلال اختبار فرضيات رئيسة عدة تفرعت منها فرضيات فرعية لمعرفة علاقة الارتباط والتاثير بين متغيرات الدراسة وللاجابة على التساؤلات المتعلقة بالدراسة استخدم الباحث اسلوب العينة القصدية والمقابلات الشخصية والمعايشة الميدانية والاستبانة كاداة قياس ، اذ تم اعدادها بالاستناد الى المراجعة النظرية للادبيات وباستعمال مدرج ليكرت الخماسي ، وتم اخضاعها لاختبارات الصدق والثبات، اذ وزعت 56 استبانة على من هم بدرجة (مدير ،معاون مدير، اعضاء مجلس الادارة ، رؤساء اقسام ، ورؤساء الشعب) ، وللتحليل الاحصائي تم استعمال عددا من المقاييس الاحصائية منها : النسب المؤية والتكرارات ، تحليل المتوسطات ، الانحراف المعياري ، تحليل الانحدار المتعدد وذلك بالاعتماد على برنامج (spss) لاختبار الفرضيات وبرنامج (Excel) في ادخال البيانات ومعالجتها | This study has dealt with a number of variables which include the competitive advantage and how to achieve it through focusing on adopting sustainable marketing concept، as the international companies start adopting a new marketing strategy taking into consideration the environmental sustainability and not to cause harm to the society without overlooking their primal goal for profit. Because of the national companies suffer from decreasing their market shares and the regression of their activities، here comes the idea of the researcher from the role sustainable marketing is playing in its dimensions (innovational marketing، customer oriented marketing، customer value marketing ,sense - of - mission marketing and social marketing) in achieving competitive advantage that enables the company to achieve privilege in the market.The study aims at discussing the influence of sustainable marketing in achieving the competitive advantage through testing various main hypothesis from which sub - hypothesis has emerged in order to know the correlation and the influence relationship among the study variables and in order to provide an answer to all the inquiries related to the study. The researcher employed the intentional sample method، personal interviews ، field co - living and questionnaire as measuring methods. These have been made according to hypothetical review of the literature by using Lekert’s pentamerous plan. They are subjected to integrity and proof testing as 56 questionnaires were distributed among those who were as the degrees of ( manager، associate manager ، member of board ، heads of departments and heads of divisions ). For the statistical analysis a number of statistical measurements are used that include (percentages، ratio frequencies averages analysis، standard deviation and multiple regression analysis) by depending on (SPSS) programme to test hypothesis and (Excel) programme in data entry and processing.

ثاثير اندماج العاملين في ريادية الاعمال : دراسة تطبيقية لعينة من الشركات العائلية في بغداد == The impact of employee engagement on entrepreneurship

Author name: درداء عبد الملك محمود

Supervisor name: صلاح الدين حسين الهيتي

General topic: Administration and Economics

Specific topic: Business Administration

Degree: Master

University: Aliraqia University - Faculty Of Administration And Economics - Department Of Business Administration

Language: Arabic

University location: Baghdad

First pages:

Abstract: his study aimed at diagnosing the effect of employee engagement on its dimensions (vigor, dedication, and absorption) in entrepreneurship in its dimensions (innovation, proactive, taking risk, and VisionEntrepreneurship). Include the study community a number of family businesses in Baghdad, represented by (30) family firm, and The sample consisted of (112) individualsHowever, the number of questionnaires returned was (91) to shareholders in family businesses distributed to (Commissioner, Deputy Commissioner, Board Member, Head of Section or Division).In order to achieve the objectives of the study and test hypotheses, the analytical descriptive method was used. The questionnaire was used as a main tool for measuring and collecting data. It included (44) questions, as well as the interview program, the Statistical program was used (SPSS V.23) in the analysis of data based on a set of statisticalmethods, notably : mean, standard deviation, coefficient of variation,simple linear correlation coefficient, multiple regression analysis. Thestudy also reached a number of conclusions, the most important ofwhich were : 1. The existence of significant correlation and effect between the employee engagement in its dimensions (vigor, dedication, andabsorption) and the entrepreneurial dimensions (innovation, proactive, taking risk, and Vision Entrepreneurship). 2. There is a clear difference in the intensity of the effect of the dimension (vigor and absorption) compared to the dimension (dedication) when using the method (Stepwise), although these dimensions have high estimates in the results of descriptive statisticsAs the researcher presented a set of recommendations, the most important of which were : 1. The need to give attention to the companies surveyed for everything that would strengthen the vigor of their departments, and enrich the workto achieve better levels of absorption.2. The need for government institutions to encourage and support the industrial capabilities of family businesses by giving them more opportunities and opening the way for them to submit their development plans and ideas and apply them in the form of successful projects offering various products and services.

التنوع الثقافي ودوره في تحقيق الميزة التنافسية : دراسة تطبيقية في شركة اسيا سيل للاتصالات المتنقلة == Cultural diversity and its role in achieving competitive advantage Applied study in Asia - Cell Communications Company

Author name: اسراء احمد منصور حسون

Supervisor name: قيس ابراهين حسين

General topic: Administration and Economics

Specific topic: Business Administration

Degree: Master

University: Aliraqia University - Faculty Of Administration And Economics - Department Of Business Administration

Language: Arabic

University location: Baghdad

First pages:

Abstract: The objective of this research is to address the issue of cultural diversity in one of the telecommunication organizations operating in Iraq, namely, Asia Cell, and its relation to the competitive advantage of the organization. After a number of questions were raised about the level of cultural diversity in the organization and the level of achieving the competitive advantage achieved by that organization, Cultural diversity is of great importance in introducing new managerial and innovative ideas that contribute to the achievement of a competitive advantage, the management's position on cultural diversity and the extent to which this diversity contributes to the achievement of a competitive advantage.In order to achieve the objectives of the research, a field study was carried out after hypothesizing the existence of a significant correlation between cultural diversity and competitive advantage and the existence of a relationship of significant significance for cultural diversity in competitive advantage. A questionnaire was designed and presented to a group of arbitrators, The company has reached 102 employees to benefit from the information obtained from them and analyzed through the statistical program (SPSS).The results of the research showed a relationship between cultural diversity and its dimensions in the organization and the competitive advantage and its dimensions, as well as the relationship of the impact of cultural diversity and its dimensions in achieving the competitive advantage of the company. The researcher reached a number of conclusions through the presentation of the theoretical aspect of the research and then the results related to the practical aspect. The most important of these was that cultural diversity has a clear role in achieving competitive advantage. It contributes to achieving excellence and obtaining competitive advantage. Cultural diversity in the dimensions of the competitive advantage of the organization in question, and predicted that the researcher will be cultural diversity in the coming decades an essential advantage of organizations seeking, especially in the circumstances of globalization and its challenges.The research reached a number of recommendations, the most important of which is that the management of organizations must strive to achieve the competitive advantage of their organizations according to the latest findings of the researchers to excel at other organizations that share the same field. Among the most recent is cultural diversity, which must be in accordance with the standards of competence and skill and diversification of expertise . And the need to raise awareness among the workers in the organizations of the importance of respect for other cultures and deal with them positively and not to limit interest in the negative competition with those cultures or overcome. And that the presence of minorities, including women in the organizations should be a source of enrichment of these organizations and non - sensitization of their presence these minorities may be effective in certain areas can be used.