البحث — المستودع الرقمي العراقي

المستخلص: Organization Culture has great importance for service and productive organizations. This importance results from the fact that it is a prominence factor in affecting the achievement of high levels of production in different competitive environments since the most prominent thing that can be achieved by these organizations is the decisive role of the organization culture of members of the organization in supporting the process of production of these organization by the participation of all the members in achieving high quality. This process needs new ideas and attitudes this can be applied to spreading the culture of high quality by using a suggested model to the organization being examined. This model supports the application of the culture of high quality in its essential steps. It is worth mentioning that this subject has not been given much attention by the service and manufacturing organizations concerning its application. This situation has given us the impetus to suggest strategic ideas which will help in establishing behavior measure relevant to labour factor in addition to the possibility of reaching the nature of coherence of this rank and its effect. This will lead to the achievement of ways to establish future plan on the grounds of indication the present and future ends or objectives or goods. On the grounds of the facts mentioned above comes the need to the present study to show the nature of the relation between the culture of organization and the requirements of total quality management(TQM) and also measuring of culture on quality level in order to provide an objective opportunity for the manufacturing organizations especially the Iraqi ones in order to raise the level of their quality its production. The present study has reached a number of conclusions : There is an essential and strategic role which can be played by the organization culture through the implementation Total Quality Management since it is clear from the hypothesis of this study that there is a strong effect. There is also a clear and active role played by the organization culture in the essential demands for Total Quality Management. The relations in this side have always been positive. This proves the essential fact that the demands of high quality are completing one another to result in the improvement of quality and condensing the efforts of the workers and encouraging them to find new ideas for producing high quality products. The study has also reached the following suggestions : It is necessary that the managements should pay a continuous attention to the application of the of the requirements of the Total Quality Management. This top management should have faith in these requirements and the importance of spreading organization culture among the top managements members in the factory. The workers at different levels and specializations should join specialized training courses in the Total Quality Management to improve their skills. The canals of communication should be increased to give the workers an opportunity to send their suggestions and complaints to the top managements.

اثر ادارة معرفة الزبون في تحقيق التفوق التنافسي : دراسة مقارنة بين عينة من المصارف العراقية

اسم المؤلف: اميرة هاتف حداوي الجنابي

اسم المشرف: علاء فرحان طالب الدعمي

الموضوع العام: الادارة والاقتصاد

السنة: 2006

الموضوع الدقيق: ادارة اعمال

الدرجة: ماجستير

الجامعة: جامعة الكوفة - كلية الادارة والاقتصاد - قسم ادارة الاعمال

اللغة: العربية

مكان الجامعة: النجف

الصفحات الاولى:

دور بحوث التسويق في نشر وظيفة الجودة لتحقيق رضا المستهلك : دراسة تطبيقية في الشركة العامة للصناعات النسيجية - حلة == The Role of Research Marketing In Quality Function Deployment To Achievement The Customer Satisfaction : Applied Study In State Company For Textile In Industries Al - Hilla

اسم المؤلف: ازهار عزيز جاسم العبيدي

اسم المشرف: يوسف حجيم سلطان الطائي

الموضوع العام: الادارة والاقتصاد

السنة: 2004

الموضوع الدقيق: ادارة اعمال

الدرجة: ماجستير

الجامعة: جامعة الكوفة - كلية الادارة والاقتصاد - قسم ادارة الاعمال

اللغة: العربية

مكان الجامعة: النجف

الصفحات الاولى:

المستخلص: To Satisfy the customer is regarded the basic ends and the strategic aim that the business organizations tries to gain and to get this essential aim, the organizations used set of devises and methods, one of which is the Markting researches. By the organizations recognized the customers’ needs and whishes to meet what he expects through tran Lating these needs and wishes into features and characteristics available within the production or service. The translating of these features and characteristics comes through (بيت الجودة) or bringing out the fine quality job.To clarify the of markting research in bringing out the fine quality job to satisfy the customer this study finds out the answers for sercal questions like : - Do the markting researchs hare arole in satisfing the customer? - Do the markting researchs hare a role in accomplishing the dimensions of fine quality? - Does the bringing out of fine quality job need to use the markting reesearch? - Does the bringing out of fine quality have a role in satisfying the costumer?The study includes also a number of practical and theoretical chapters and sectionsThe first chapter deals with the importance, problem, goal, hypothesis and the examples of the study as well as the prevace studies.The second chapter is deviated to the system of markting information and the markting research.The fine quality and its dimensions and the most important way’s to improve quality that are embodied in bringing out the fine quality job are set in the third chapter.The fourth chapter studies how to satisfy the customer and to measure this satisfaction.The practical side has been dealt with in the fifth chapter where we mention the General Company for the textile fadustries in Hilla understudy and display and analysis the data and interpret the results concerning the question re from and display and analysis the data and interpret the results of bringing out the fine quality job and the sequence of production operations and the series of (بيت الجودة)Finally the study gets some conclusions and recommendations.

استراتيجيات الاندماج والشركة القابضة وتداخلاتها في القيمة الحقيقية للسهم : دراسة اختبارية على عينة من القطاع المصرفي العراقي الخاص == Merger of Holding Company Strategies & Interloping In Intrinsic Value of The Stock TEST Study of A Sample of Iraqi Private Bank Sector

اسم المؤلف: ارشد عبد الامير جاسم الشمري

اسم المشرف: جليل شيعان ضمد البيضاني

الموضوع العام: الادارة والاقتصاد

السنة: 2004

الموضوع الدقيق: ادارة اعمال

الدرجة: ماجستير

الجامعة: جامعة الكوفة - كلية الادارة والاقتصاد - قسم ادارة الاعمال

اللغة: العربية

مكان الجامعة: النجف

الصفحات الاولى:

مزيج الاتصالات التسويقية وتاثيره في السلوك الشرائي للمنظمة : دراسة تحليلية في شركة مصافي الوسط - مصفى الدورة == Marketing Communications Mix And Their Impact On The Purchasing Behavior of The Organization : An Analytical Study In Midland Refineries Company/ Dura Refinery

اسم المؤلف: هيثم حامد سالم الحسناوي

اسم المشرف: سرمد حمزة جاسم الشمري

الموضوع العام: الادارة والاقتصاد

السنة: 2017

الموضوع الدقيق: ادارة اعمال

الدرجة: ماجستير

الجامعة: الجامعة المستنصرية - كلية الادارة والاقتصاد - قسم ادارة الاعمال

اللغة: العربية

مكان الجامعة: بغداد

الصفحات الاولى:

المستخلص: تبحث هذه الدراسة في مزيج الاتصالات التسويقية كمتغير مستقل والسلوك الشرائي للمنظمة كمتغير تابع وهي دراسة تحليلية في شركة مصافي الوسط (مصفى الدورة ) وقد تضمن المتغير المستقل خمسة متغيرات فرعية هي ( الاعلان , ترويج المبيعات , العلاقات العامة , التسويق المباش | This study looking at the combination of marketing communications as a variable independently and purchasing behavior of the organization as the dependent variable and is applied study in Midland Refineries Company (Daura) The independent variable included five sub - variables (advertising, sales promotion, public relations, marketing direct personal sales) and highlights the problem of the study to find an appropriate solution epistemological problem of a statement on the relative importance of a combination of marketing communications for the behavior of the purchasing organization in addition to the field problem of the obvious shortage of marketing information in most executives when making a purchase decision in the company, and the study aimed to determine the nature of the relationship between the variables key and finding the level of influence between them in addition to clarify the basic concepts of marketing Communications and purchasing behavior of the organization it has been selected Midland refineries Company (Daura) locations for the application of the study and collected the data through a sample of (82) members of the managers in the company researched distributors in a number of management levels selected respondents intentional the study relied on a field approach, and used the questionnaire as a tool head for the collection of data and information as well as interviews and personal observation and some of the annual reports of the company has been the use of statistical software (SPSS V. 23) and (AMOS) for data and information which included processing (percentages, Weighted Mean, standard deviation, Spearman rank correlation coefficient, relative importance, the coefficient of determination R2, F test, Z test, sequential regression testing). has reached a researcher to a number of the most important conclusions was the following : 1. The existence of a link between the moral and the effect of a combination of Communications and purchasing behavior of the organization relationship.2. the company's management is interested in direct marketing and public relations larger compared with other marketing communications activities in order to introduce the goods and services they sell or need.The most significant recommendations : 1. The need for the company using multiple forms of media, new and innovative combination of marketing communications marketing communications alongside traditional forms.2. Due to the size of the activities of procurement management in the company researched should build an organizational unit that determines which features and its location in the organizational structure of the size of activity it performs.

اثر بعض المتغيرات المالية في نسبة الرفع المالي : دراسة تحليلية مقارنة - في عينة من الشركات السعودية والاردنية == The Impact of Some Financial Variables In The Financial Leverage Ratio An Analytic Comparative Study In A Sample of Saudi And Jordanian Companies

اسم المؤلف: نضال جاسب خزعل

اسم المشرف: حمزة محمود الزبيدي

الموضوع العام: الادارة والاقتصاد

السنة: 2014

الموضوع الدقيق: ادارة اعمال

الدرجة: ماجستير

الجامعة: الجامعة المستنصرية - كلية الادارة والاقتصاد - قسم ادارة الاعمال

اللغة: العربية

مكان الجامعة: بغداد

الصفحات الاولى:

الثقة المنظمية وتاثيرها في تقييم اداء العاملين : دراسة استطلاعية لاراء عينة من العاملين في مقر شركة نفط الوسط == Organizational Trust & Their Effect In Employees Performance Appraisal An Survey Study For Opinions Sample From The Workers In Center of Middle Oil Company

اسم المؤلف: ميسلون يونس المرسومي

اسم المشرف: انتظار احمد جاسم الشمري

الموضوع العام: الادارة والاقتصاد

السنة: 2014

الموضوع الدقيق: ادارة اعمال

الدرجة: ماجستير

الجامعة: الجامعة المستنصرية - كلية الادارة والاقتصاد - قسم ادارة الاعمال

اللغة: العربية

مكان الجامعة: بغداد

الصفحات الاولى:

المستخلص: تتلخص مشكلة الدراسة بالتساؤل الرئيس (عدم وجود ادراك بالمستوى الكافي لدور الثقة المنظمية في عملية تقييم اداء العاملين في شركة نفط الوسط؟)، وهدفت الى تشخيص قوة الثقة المنظمية وتقييم اداء العاملين في الشركة المبحوثة، وتشخيص علاقات الارتباط بين متغيرات الدراس | The problem of the research is summarized by a main question (there is no enough perception of organizational trust in employees' performance evaluation process in middle oil company). It aimed at recognizing the effect of organizational trust and employees' performance evaluation process in the mentioned company , identify the correlation of variances of the study and identify the effect style of trust in employees' performance evaluation in which the researchers adopted interference and integrated method. In order to execute the study, class random sample is used upon sample consists of (120) person from the employees of the above company ( in the headquarters of middle oil company). Questionnaire is used as essential instrument in gathering data and information related to this study. (120) questionnaire has been distributed upon the selected persons, out of it (3) three questionnaire are excluded because they were invalid in analysis and (96) questionnaire returned. In order to deal with such data and information, many statistic methods are used such as : (arithmetic mean, normative deviation, percentage, correlation coefficient (Spearman), (Simple Regression) which are used to test the hypothesis of the study. The researched has reached to a set of conclusions, out of them; the availability of organizational trust in the organization that has relation with the effectiveness of employees' performance evaluation process, then its success. There is great effect of organizational trust employees' performance evaluation process. This process reflects the importance of organizational trust in increasing the efficiency of employees' performance evaluation process in the company. The study is concluded with some suitable recommendations for the beneficial of concerned parties which indicates the necessity of starting the company increasing its consideration upon constructing trust between the employees themselves and the administration. Also the higher administration undertakes promoting and consolidate trust within the employees by consolidate behavioral values and construct organizational culture upon work logic and working as team spirit and self - control within the employees