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اختبار ممارسة التحول في مقدرات ادارة الموارد البشرية طبقا لنموذج Ulrich 2012 وزملائه : بحث تطبيقي في عدد من المصارف العراقية الاهلية == Test Transformation Practice In Human Resources Management Competencies According To The Model (Ulrich : 2012) And His Colleagues : Applied Research In A Number of Iraqi Private Banks

Author name: ليث عادل حميد رشيد
Supervisor name: ناظم جواد عبد سلمان الزيدي
General topic: Administration and Economics
Specific topic: Business Administration
Degree: Master
University: University of Baghdad - Faculty Of Administration And Economics - Department Of Business Administration
Language: Arabic
University location: Baghdad
First pages:

تاثير الثقة التنظيمية والصراع البناء في راس المال الاجتماعي : دراسة استطلاعية لاراء عينة من العاملين في معهد التدريب النفطي - بغداد == The Effects of Organizational Trust And Constructive Conflict On Social Capital Opinion Poll Study of Oil Training Institute/ Baghdad Workers

Author name: ليث خليل ابراهيم
Supervisor name: غانم رزوقي انيس العزاوي
General topic: Administration and Economics
Specific topic: Business Administration
Degree: Master
University: University of Baghdad - Faculty Of Administration And Economics - Department Of Business Administration
Language: Arabic
University location: Baghdad
First pages:
Abstract: هدفت الدراسة الى اختبار علاقة وتاثير الثقة التنظيمية بوصفها اعتقاد والصراع البناء في تطوير راس المال الاجتماعي من خلال السلوكيات التي تذهب الى ما وراء الدور المطلوب ادائه, مثل التعاون والتكافل وسلوك الثقة وسلوك الكرم. وتضمنت الدراسة اختبار عينة متكونة من | This study aim to examine the relationship and effects of organizational trust as belief and constructive conflict on social capital development by the extra - role like Collaboration, solidarity, Trust (attention, behavior), and Generosity. A study involved 153 employees from Oil Training Institute/ Baghdad. A questionnaire was used as tool for measures the variables of the study by describe sample answer and knowing the level of organizational trust , constructive conflict and social capital in the organization, knowing the significant correlation among them, significant effects of each variables to answer the issue and to achieve study aims. for purpose of processing the data and the information related to the study the researcher has used many statistical techniques, such as (mean, standard deviation percentages, spearman rang, pseudo R - square, path analysis). The study has reached to several conclusions, such the availability of the main three variables in high level in the organization, availability of significant correlation among them, significant effect for each of the organizational trust and constructive conflict on the social capital , this effect increases when they are together rather than separately, these results came appropriate with the hypotheses related to this aspect. According to the results of the study, the researcher has presented a number of recommendations, such as necessity of encouraging the trust among employees by institute management , establish indications to measure and reward for it, make employees liability for trust, training the employees on conflict handle styles in constructive way, keeping a conflict at optimal level , caring about the social side and informal structures ,encouraging behaviors that developing social relationship and establish indications to measure and reward for it.

دور نظام معلومات الموارد البشرية في تحقيق متطلبات تقويم اداء اعضاء الهيئة التدريسية : دراسة تطبيقية في كلية الادارة والاقتصاد - جامعة بغداد

Author name: فراس رحيم يونس كرو العزاوي
Supervisor name: صلاح عبد القادر احمد النعيمي
General topic: Administration and Economics
Specific topic: Business Administration
Degree: Master
University: University of Baghdad - Faculty Of Administration And Economics - Department Of Business Administration
Language: Arabic
University location: Baghdad
First pages:

اشكال التمويل طويل الاجل وكفاءة السوق المالية : دراسة تطبيقية في سوق العراق للاوراق المالية == Forms of Long - Term Financing And Financial Market Efficiency (Applied Study of Al Iraq Financial Market)

Author name: فتحية مزهر عبد الرضا القريشي
Supervisor name: محمد علي ابراهيم العامري
General topic: Administration and Economics
Specific topic: Business Administration
Degree: Master
University: University of Baghdad - Faculty Of Administration And Economics - Department Of Business Administration
Language: Arabic
University location: Baghdad
First pages:
Abstract: استهدفت الدراسة تبيان الاثر الذي يمكن ان تفرضه حالة كفاءة السوق المالية على شكل التمويل المختار من قبل الشركات، وغطت الدراسة المدة الزمنية الممتدة من(1998) الى (2002)، وتطلب تحقيق هدف الدراسة اختيار عينة للدراسة تمثلت بجميع شركات القطاع الصناعي المدرجة | Of M. A degree in buisness administration titled (forms of long term funding and fiuancial marl financial market).Prepared by / fathia mizher abdul ridha Ei kurishi. The research targeted the in influence a which could by imposed by financial marl kot of funding form which is choosen by companies. the study coreves the periodo from 1998 to 2002. It reqnired a chieve the study target choose a sample for study rep resented by all industrial sector companies recorded in Iraqi financial market. The study based on main by po thes that l on assume that other factores are firm the form of funding are determined in the light of dominated market efficiency case - thus when when financial market is poor enough or in semi : powerful form it resort or I nternal funding form extern al funding.The study reaches to several conclusions , the most important. 1. when financial al market is efficient all funding forms are complet alterative 2. funding al ternatives are rarid in costs and its influence on estatl is hea valne.3. compare is on between market valne and real value proid the decision making abont establishment evaluation.the issuance timing according to this evaluation. the study also reaches to several recommendation from them are.1. the importance of raise Iraq financial market by money expose and spread contin uously and impose limitations on dealings.2. the importance of activate the other long term funding in Iraqi inancil market for its importauce which it could per form in reduce funding costs and enlarge establishment value.

العلاقة بين الدعم التنظيمي المدرك وممارسات ادارة الموارد البشرية وتاثيرهما في سلوكيات فرق العمل في عدد من شركات المقاولات العامة == The Relation Between Perceived Organizational Support And Human Resources Management Practices And Impact Them In Work Teams Behaviors of Number From Companies General Contracting

Author name: فائق حمد عبد الدليمي
Supervisor name: ناظم جواد عبد سلمان الزيدي
General topic: Administration and Economics
Specific topic: Business Administration
Degree: Master
University: University of Baghdad - Faculty Of Administration And Economics - Department Of Business Administration
Language: Arabic
University location: Baghdad
First pages:
Abstract: تتمثل مشكلة البحث بماهية علاقة الدعم التنظيمي المدرك وممارسات ادارة الموارد البشرية وتاثيرهما في سلوكيات فرق العمل. وطبق البحث في ثلاثة شركات تابعة لوزارة الاسكان والاعمار العراقية تمثلت ( بشركة المعتصم, وشركة الرشيد, وشركة المنصور للمقاولات العامة الا | Assimilating the search problem is what relationship the perceived organizational support and human resource management practices and impact their on team work behaviors. The research applied in three companies belonging to the Iraqi reconstruction and housing Ministry was ( Al - Moataseem - company, and Al - Rasheed company , and AL - Mansoor company of General construction ) In order to job on understand the nature of this relationship and influence. A random sample was taken of these companies based on (110) members, and may data were collected through a questionnaire. The researcher adopted on statistical methods of them ( correlation, and affirmative factors analysis) For test measurements and determine dimensions Provide the level of the search variables in the reflex of the sample answers and determine the relative importance, and also adopted on (matrix correlation and multiple regression analysis) to test existence validity relationships the link and effect of between variables. Among the important conclusions, results showed that human resource management practices and perceived organizational support, Affected high configuration on the work teams behaviors and this cherish that the variables Human resource management practices and perceived organizational support, working Synergy configuration in Improve work teams behaviors, which are working to increase the cohesion of employees with grasp to coordination and cooperation, working also to the detection for information and exchange between employees, and working to employee productivity increase and Improve quality them in product. Recommendations important included averment on the necessary to display and fixation a culture of the improve and excellence inside the companies on employees level within defile, Develop of integrated structure an process perceived organizational support and direction them in a fashion that commitment create and trust build with the employee, in addition to correct practices adopting for human resources management to beside perceived organizational support toward realization integral improvement in work teams behaviors.

قرارات تصميم عمليات الخدمة واثرها في اداء العمليات : بحث ميداني في المركز التخصصي لطب الاسنان في العلوية == Decisions of Designing Service Process And Its Impact On Operations Performance - Case Study In Specialist Dental Centre In Al - Alwia

Author name: حيدر عدنان غناوي
Supervisor name: غسان قاسم داود سلمان اللامي
General topic: Administration and Economics
Specific topic: Business Administration
Degree: Master
University: University of Baghdad - Faculty Of Administration And Economics - Department Of Business Administration
Language: Arabic
University location: Baghdad
First pages:
Abstract: سعت الدراسة الى استعمال قرارات تصميم عملية الخدمة عبر بيان الاثر الذي تحمله هذه القرارات على اداء عمليات المركز التخصصي لطب الاسنان في العلوية، وبما يسلط الاضواء على الوسائل التي تساعد في تقديم افضل الخدمات للمجتمع، اذ اعتمدت الدراسة في جانبها التطبيقي | The study sought to use the service process design decisions through explaining the impact of these decisions on the operation performance of specialist Dental Centre in al - alwia , and highlights the ways that help provide better services to the community, in its applied side the study based on a set of quantitative indicators used to describe the impact of customer contact and resources flexibility and capital intensity on performance of cost , quality, speed and flexibility, by taking into account certain external influences of customer contact and internal represent in resources flexibility and capital intensity. The study adopted the case study method in the specialty Center for dental/ al - alwia as one of the centers of the Baghdad Health Directorate/Rusafa, data were collected from the wrote - down data in records of patients and doctors and equipment used for the six working units within the Centre. The study has concluded a set of conclusions was notably the existence of bottlenecks in some periods as a result of sudden increases in numbers of patients because of the reliance on assumption estimates by doctors in appointing future appointments for patients, and then no mechanism by which to maneuver between doctors in the units where this bottleneck occurs, in addition to that there were several manipulations that can be made for each doctor that can utilize from doctors in units that have a surplus in Units that suffer from a shortage of doctors. The study was ended with practical recommendations highlighted the reliability of the average immersed in the communication process that occur between patient and doctor appointments for treatment rather than relying on subjective estimates by doctors, as well as the possibility of utilizing of the flexibility of the size, the number of patients as the basis on which scheduling doctors into units that leading to high performance of specialty Center, also the possibility of redeployment of available equipment in the capital - intensity units such as the teeth roots unit and oral and dental surgery to units of Less capital - intensity such as a dental renovation

اثر التوجه السوقي والتعلم المنظمي في اداء الاعمال : دراسة استطلاعية لاراء عينة من مدراء المصارف العراقية == The Effect of Market Orientation And Organizational Learning In Business Performance An Exploratory Study of A Sample'S Opinion of Iraqi Banks Managers

Author name: عماد علي محمود الدليمي
Supervisor name: عبد السلام لفتة سعيد
General topic: Administration and Economics
Specific topic: Business Administration
Degree: Master
University: University of Baghdad - Faculty Of Administration And Economics - Department Of Business Administration
Language: Arabic
University location: Baghdad
First pages:
Abstract: تناولت هذه الدراسة التوجه السوقي والتعلم المنظمي كمتغيرين مستقلين تضمن كل منهما ثلاثة ابعاد فرعية، ومتغير اداء الاعمال كمتغير تابع لهما، وقد تفاعلت هذه المتغيرات الثلاثة لتشكل الاطار الذي تدور حوله هذه الدراسة، والتي تهدف الى تحديد اثر كل من المتغيرين الم | The study tackles the market orientation and the organizational learning as independent variables each included three sub - dimensions, and the variable of business performance as affiliated variable. These three variables have interacted to form the framework around which the study revolves. Since the banking sector has become an important part of which service sector is made, as well as it represents the basic pivot for the process of building and the development of the economies of countries, the Iraqi banking sector have been taken to be the sample of this study. A nonrandom sample of nine Iraqi banks was chosen, including four state banks (Al - Rafdain, Al - RaSheed, Industrial Bank, and Agricultural), and five private banks (Baghdad, Investment, Middle - East, Darussalam and Al - Warkaa banks). The data were collected from 132 managers working on the first and second levels. A questionnaire form was used as the main instrument of data - collection, in addition to personal interviews, and some reports, and statements about the banks. In order to process these data, a set of statistical methods such as (mathematic means, standard deviation, percentage, Spearman correlation coefficient, Mann - Whitney test coefficient). Upon the measurement and analysis of the study variables and testing the correlation and the exchange interaction, the study comes up to a group of conclusions among which the high level of variables of the study samples, another finding is that there is correlation relationship between the two independent variables (the market orientation and organizational learning), in addition to the existence of moral effect for the mutual relationship in business performance. While it turned out that the effect of each variable become weaker in business performance individually. On the other hand, it turned out that there is no differences in the opinions and viewpoints concerning the sample among the state and private companies and the sub - dimensions. A set of recommendations were put on the basis of the findings of the study. Finally, the researcher suggested some future studies that enhance aspect.

تقويم فاعلية ادارة علاقات الزبون باستعمال بطاقة الدرجات الموزونة : مدخل استراتيجي : دراسة حالة في شركة زين (العراق) == Evaluation The Effectiveness of Crm Using The Balanced Scorecard A Strategic Approach A Case Study In Zain Company - Iraq

Author name: علي ثامر علي العبادي
Supervisor name: سناء عبد الرحيم سعيد العبادي
General topic: Administration and Economics
Specific topic: Business Administration
Degree: Master
University: University of Baghdad - Faculty Of Administration And Economics - Department Of Business Administration
Language: Arabic
University location: Baghdad
First pages:
Abstract: تناولت هذه الدراسة عملية تصميم نموذج لتقويم فاعلية ادارة علاقات الزبون (CRM ) للشركة زين للاتصالات المتنقلة العاملة في العراق وباستعمال بطاقة الدرجات الموزونة (BSC) كاداة لتقويم استراتيجيه ادارة علاقات الزبون بوصفها استراتيجيه اعمال. حيث تم تغير المنظورات | this study dealt with the Process of Designing a Model For Evaluating the Effectiveness of Customer Relationship Management (CRM) to Zain Company of Mobile Communications in Iraq , and Balanced Scorecard (BSC) is Used as a Tool to Evaluate the Strategy of Customer Relations Management as a Business Strategy. The Traditional Systems of Balanced Scorecard is Changed into Four Systems Fit With Evaluating Customer Relationship Management That are (Customer Knowledge , Vale , Interaction and Satisfaction ), All of Them Form a New Card Created to Customer Relationship Management and Depend on the Opinions of a Number of Specialists in the Company to Determine the Relative Importance of the Four Dimensions of Customer Relationship Management Scorecard. Integrated Theoretical Framework is Presented to Customer Relationship Management and its Effectiveness and How the Balanced Scorecard is used in Evaluating the Effectiveness of Customer Relationship Management With Stating the Previous Models of Measuring the Effectiveness of Customer Relationship Management and How to Overcome Previous Models Failure in the Present Model. The Study Depends on Case Study Method to Study the Present Fact of Mobile Communications Sector to Zain Company as it is Regarded the Owner of a Highest Marketing Ration , and in Order to Determine its Effectiveness in Customer Relationship Management , a Radom Sample is Chosen Consists of (200) Company Customer , and a Questionnaire is Designed and Distributed to This Sample (200 Questionnaires are Received ). Accordingly , the Researcher has Analyzed the Data By Using Statistical Techniques and has Come into the Most Important Conclusions That are The Company has a Achieved a Good Effectiveness in its Customer Relationship Management Denoted of the Sample Answers, However, there is a Disorder in Achieving its Strategy Related to Customer.The Effectiveness of Customer Relationship Management is a Measure For Organization Success and Failure in Treating Well With its Customers and Area Developments, and the Importance of Getting into the Right Planning and Importation of Customer Relationship Management is a Sign For the Successful Organizations in the New Millennium. Balance Scorecard Represents an Integrated System to Evaluate Customer Relationship Management Effectiveness, it Consists of Financial and Infinancial Measurements Which Reflect the Results of Implementing the Activities and Processes of Customers Relationship Management and Linking them With Organization Mission and Strategy , By a number of Systems Determined According to Customer Relationship Management Objective and Mission. The Present Model Determines the Mains Success Factors to Customer Relationship Management Represented in (enhancing Customer Profitability and Loyalty , Achieving a Value For Business, Designing Effective Channels, and Constructing Data Base ), and they are Considered a Part of Customer Relationship Management Process. The Study has Come into Suggesting a Number of Recommendations, the Most Important of Them are Using the Suggestive Model to Evaluate the Effectiveness of Customer Relationship Management to the Company as it Involves a Number of Financial and Infinancial Measurement Contain a Number of Indices Contributing in Determining the Effectiveness According to Objective and Determining Results.The Application of Customer Relationship Management as the Highest Purpose of This Strategy is the Right Application and Tangable and Intangable Benefits Implementation, and the Previous Studies and Statistics Refer to a High Percentage of Failure to (CRM) Projects Because of the Wrong Vision.The Company Intention to Make Independent Managerial Unit For (CRM) , Determine its Long and Short Term Objectives and Plans Clearly to Reach these Purposes, and Achieve the Successful Application is Considered a Necessity For its Strategy.The Mobile Communication Services Sector Witness a Competition to Gain Customers and Keep the Current Customers , and That is Aim of (CRM). So, the Organizations Have to Depend on Customer Relationship Management Strategy as a Base to Get Into the Competitive Advantage Against the Current Competitors.

محددات الرشاقة الاستراتيجية وتكييفها في منظمات الاعمال : بحث ميداني في شركتي زين العراق واسياسيل للاتصالات المتنقلة == Strategic Agility Determinants And Adapted In Business Organizations / Zain And Asia Telecom As A Case Study

Author name: علا فاضل علوان الانباري
Supervisor name: سناء عبد الرحيم سعيد العبادي
General topic: Administration and Economics
Specific topic: Business Administration
Degree: Master
University: University of Baghdad - Faculty Of Administration And Economics - Department Of Business Administration
Language: Arabic
University location: Baghdad
First pages:
Abstract: انطلاقا من اسس ومفاهيم الرشاقة الاستراتيجية والتي وضعت لمعالجة العديد من مشكلات منظمات الاعمال بوصفها الاسلوب الاستراتيجي الذي يتلائم مع جميع المستويات التنظيمية والادارية داخل الهيكل التنظيمي، يمكن ان يكون ذلك من المسوغات لصياغة المشكلة الجوهرية للبحث | Based on the foundations and concepts of strategic agility and designed to address many of the business organizations problems as a strategic approach which fits with all organizational and administrative levels within the organizational structure, it could be that of justification for the formulation of the fundamental problem of research and centered to wonder about (the possibility of the application of strategic agility in Zain Iraq Asiacell and mobile communications operating in Iraq ? Also, the main objective of the research is to test the strategic agility based on the determinants interact with each other to form a conceptual framework for strategic agility, and these determinants are Clarity of vision, Selected Strategic Targets, Core capacities , Shared responsibility ,Taking action , Empowerment , Organic Structure , Planning Strategy , Organizational learning , Information technology , Human resourse management , Organized) ) In order to achieve the objectives of the research designed questionnaire consists of (86) items to collect preliminary information from individuals research sample, has been the questionnaire distributed to a random sample of (110) of managers and officialsof the people of both companies, it was received (99) questionnaire, and in light of this data was analyzed and the use of styles Statistical adopted Likert scale as well as the five - year standard deviations, and coefficients difference , The research found to a number of statistical results was the most important is having the consistency and harmony answers and within the standard answer ranged between high and very high as well as having some of the statistical results characterized by moderation, and this indicates that both companies enjoy the existence and application of determinants research, The most important conclusions derived from research is a possibility for the application of determinants strategic agility, meaning that both companies Zain Iraq, Asiacell enjoy the application of the principles of strategic agility, it can also Tahlan be called upon them (the graceful Organization), including enjoying its efficiency or response or speed or flexibility, and so agile Organization of attributes, Moreover, the most important of what is recommended by the search companies need attention projects and entrepreneurial development in the field of display products and services for their actions and work to improve their image from the perspective of their customers are different in order to get to the case of the strategic agility and the possibility of the application of determinants.

امكانية تطبيق نظام المراجعة الادارية : دراسة ميدانية في الشركات العامة للصناعات الكيمياوية في محافظة البصرة == Ability To Applicate The Managerial Review System A Field Study In The General Companies of Chemical Industries In Governorate of Basrah

Author name: عبد الرحمن عبد الله عبد الرحمن
Supervisor name: مسلم علاوي شبلي السعد
General topic: Administration and Economics
Specific topic: Business Administration
Degree: Master
University: University Of Basrah - Faculty Of Administration And Economics - Department Of Business Administration
Language: Arabic
University location: Basrah
First pages:
Abstract: This study aims to shed light on the extent of ability to applicate the managerial review system, and it has performed on manager in the general companies of chemical industries in the governorate of basrah. The study built on several theories, the most important one : using the organized managerial review system in the companies' which are studied to improve there performance. The conclusion from this study is : limited knowlgement of the companies administration (which are studied) to obvious official system of the total managerial `review

التعلم المنظمي واثره في نجاح المنظمات : دراسة ميدانية في شركات وزارة الاعمار والاسكان في العراق

Author name: عبد الستار ابراهيم دهام
Supervisor name: صلاح الدين عواد كريم الكبيسي
General topic: Administration and Economics
Specific topic: Business Administration
Degree: Master
University: University of Baghdad - Faculty Of Administration And Economics - Department Of Business Administration
Language: Arabic
University location: Baghdad
First pages:
Abstract: شهد العالم تقدما كبيرا وقفزات نوعية في مجالات الاعمال ولا سيما في مجال اعمال البنى التحتية كالمباني والاسكان والطرق والجسور في ظل تحولات جذرية ومتسارعة لاساليب العمل والادارة في الشركات المختصة بتلك المجالات من خلال تبني وتفعيل التعلم المنظمي بوصفه عملية

دور استراتيجية المزيج التسويقي في تحقيق الميزة التنافسية : دراسة ميدانية في عينة من المصارف الحكومية والاهلية في محافظة البصرة == The Role of Marketing Mix Strategy To Achieve Competitive Advantage A Field Study In A Specimen From Governmental And Private Banks In Basrah

Author name: عباس عبد الحميد عبد العباس علي العتيبي
Supervisor name: عبد الرضا فرج بدراوي الخماس
General topic: Administration and Economics
Specific topic: Business Administration
Degree: Master
University: University of Baghdad - Faculty Of Administration And Economics - Department Of Business Administration
Language: Arabic
University location: Baghdad
First pages:

عمليات ادارة المعرفة واثرها في تعزيز الاداء الاستراتيجي : دراسة تحليلية في مجموعة مستشفيات مختارة في محافظة صلاح الدين == Knowledge Management Processes And The Impact In Consolidation Strategic Performance Analytical Study In Selected Hospitals In The Province of Salaheddin

Author name: عامر علي حمد الناصري
Supervisor name: فائق مشعل قدوري العبيدي
General topic: Administration and Economics
Specific topic: Business Administration
Degree: Master
University: Tikrit University - Faculty Of Administration And Economics - Department Of Business Administration
Language: Arabic
University location: Salahaddin
First pages:
Abstract: تناولت الدراسة الحالية تحليل عمليات ادارة المعرفة واثرها في تعزيز الاداء الاستراتيجي.في عمليات ادارة المعرفة ما يشير الى اليات تحمل معها الافاق النظرية والممكنات التطبيقية لمدخل تحسين الاداء الاستراتيجي للمنظمات الصحية، ولندرة الدراسات التي تناولت عملي | The present study deals with the analysis of the impact of knowledge management processes in the strategic performance ; an analytical study in the health sector of salahaldin , it tries to show a new theoretical framework for the most prominent works introduced by thinkers intellectual and writers in what concerns the alternative of the study as well as the implicational framework for the views of the sample within the society community of the study.In knowledge management processes , there is something that indicates to the automatics that carry with them same of the theoretical horizons and implicational abilities to the part of improving the strategic performance to the healthy systems. because of the scarcity of the studies that tackle knowledge management processes and health performance , we attempt and apply them in the Iraq environment.The researcher tries to cover through his present study , there tow alternatives through a thorough framework in the attempt to study the relativity connectivity and the influence between them , through the answers of the following questions inquiries ; 1 - Does this domain have an idea of knowledge management , its processes ? what are these processes in these hospital ?2 - Is there any clear imagination in the researched health administrations in the sample of the study abut the strategic management performance in the domain of health ?3 - Do knowledge management processes contribute to support the levels of strategic performance in the researched hospitals ?4 - What is the levels of the alternatives of the study represented by knowledge management processes and strategic performance in the researched hospitals ?5 - Is there a connectivity relation and influence with a semantic sense between the alternatives of the study ?Having answered to all these questions , above , hypothetical sample has been put which depicts the nature of the connectivity relation as well as the influence between the knowledge management processes (diagnosis knowledge, generation knowledge, Storage of knowledge, Distribution Knowledge, Application Knowledge) , and strategic performance (Customer satisfaction , the efficiency of internal processes, learning and growth, innovation, developing the environmental health). three main essential hypotheses are resulted. Each one of them includes a group of subsidiary hypotheses. all of them are tested through using a number of statistical means to the data that have been collected from the personals interviews and the interrogation from that are distributed on the sample of the study in the researched hospitals. the present study reaches finally to certain conclusions. the most important of them are ;1 - there is a connectivity relation between the knowledge management processes an strategic performance.2 - there is semantic influence to knowledge management processes an strategic performance.3 - the influence of knowledge management processes differs by semantic dimension in strategic performance.the study finishes with a group of conclusions of the researched organizations as well as introduced suggestions for future researches in knowledge management processes and strategic performance

العوامل المؤثرة في الروح المعنوية للملاك التمريضي وانعكاسها في بناء الالتزام التنظيمي : بحث استطلاعي في مستشفى كركوك العام == Factors Affectinc The Morale of The Nursing Staff And Ther Reflection In Buiding Organization Commitment Exploratory Research In Kirkuk Hospital

Author name: عالية غريب سليمان القصاب
Supervisor name: صبيحة قاسم هاشم الاعرجي
General topic: Administration and Economics
Specific topic: Business Administration
Degree: Master
University: University of Baghdad - Faculty Of Administration And Economics - Department Of Business Administration
Language: Arabic
University location: Baghdad
First pages:
Abstract: هدف البحث الى تناول علاقة بين العوامل المؤثرة ( المادية , النفسية , المنظمية ) والروح المعنوية وتاثيرها بالالتزام التنظيمي للملاك التمريضي في اطار شمولي لبناء اطار فكري واستطلاعي لتحديد علاقة الارتباط والتاثير بينهم. وتم معالجة مشكلة مفادها ان الباحثة لا | The main goal behind this research is to find of the relation ship between ther physical, psychological ,organizational.factors and between worde impact of the organizational nursing staff intellectual and reconnaissance frame work to determine the link between them and between the relationship effect Auother purpose behind this research Is to solve the problem that the researcher noticed negative signs, for example ( frequent absences ,frequent quarreling with. Colleagues the resignation the slowdown work ,stop working disobey orders …etc) to the nursing staff in Kirkuk general hospital ,whish hari along impact on this in turn will impact on the efficiency and effectiveness of the organization and fail to achieve its goals.To achieve the objectives of research and test validity of assumption were used(90)questionnaire to form a nursing staffs. which accounted for the research sample ,as the research community numbering as many as (650) nursing staff a Kirkuk general hospital The use of a number of statistical methods for the analysis and testing of hypotheses and research found a group of the most important results : 1 - An association and effect relationship between(psychological &organization factor in morale , except physical factors )2 - An association and effect relationship between(psychological & organization( organizational commitment factor in morale ,except physical factors )3 - A correlation ship between the morale and the impact of factors effecting the morale organizational commitment.Fined the used to measure the morale of the nursing staff as well as investment organizational commitment and adopted by the capable hospital to achieve ats goal and policy for health organizations and the hard working by the hospital administration to career development and odoptio of the principle of distrtibutive justice and the interest of the principle particiption in the work to see the nursing staff programs and ploys to get the achievement of the hospital and increase the wages bonuses for the nursing staff the suit their work and suits the nursing staff development in & external academical of behavioral Missions..

دور ادارة الاداء في تحقيق النجاح المنظمي : بحث تحليلي في الشركة العامة للصناعات القطنية == The Role of Performance Management In Achieving Organizational Success Analytical Research In The General Company of Cotton Industries

Author name: صفا محمد ابراهيم شهاب
Supervisor name: فاضل حمد سلمان القيسي
General topic: Administration and Economics
Specific topic: Business Administration
Degree: Master
University: University of Baghdad - Faculty Of Administration And Economics - Department Of Business Administration
Language: Arabic
University location: Baghdad
First pages:
Abstract: عانت الشركات والمؤسسات الصناعية العراقية خلال السنوات الماضية من تراجع في اداءها وبصورة واضحة من ما ادى الى تراجع في مستويات نجاحها, وباعتبار الاداء مؤشر رئيسي يعبر عن نجاح تلك الشركات والمؤسسات ومنها الشركة العامة للصناعات القطنية بغداد_ الكاظمية, لذا جا | The Iraqi companies and industrial institutions have suffered during the last years of decline in performance clearly which led to a decline in the levels of success. As the performance is a key main indicator reflects the success of these companies and institutions, including the General Company for Cotton Industries Baghdad_ Al - Kadhimiya. The idea of this research is the basis of the role exercised by the dimensions of performance management (Performance Planning - performance evaluation - improve the performance and development - feedback - Review and Performance Monitor) In order to achieve the success Organizational Is through the (strategic vision - the operational activity - development of the company - selection of personnel - the company's culture - Leadership and Management - Personal Development - Assessment and Review) And research aims to identify the extent of the responsibility of performance management in achieving success Organizational through main hypotheses branched out by the sub - hypotheses to knowing out the relationship between research and impact variables through the use of a number of statistical methods.. And researcher used Purposive sample style and personal interviews and field homeliness and to questionnaire a tool for measuring and data on the sample in the collection of the practical side. And so to answer questions on the problem of research. And it may be distributed to the 66 members of their (Director - assistant Director) and have been relying on the program (spss) statistical and some statistical measures such as the arithmetic mean. standard deviation, The coefficient of variation, Simple deviation coefficient, as well as leveraged subjected to sincerity and stability to ensure the validity of statistical result have also been relying on researches and studies concerning the researches in the theoretical side.And in the light of the statistical results Find reach a number of conclusions was the most important of a correlation relationship and the impact of significant differences between the performance management and success Organizational addition to a set of recommendations by the researcher believes that it may contribute to addressing some of the problems and constraints faced by the company surveyed, The most important was the need to build a system of the performance management in the company and work on its success because it contributes to the improvement and development of performance And provide real information about staff performance Besides that performance management is a continuous and integrated process contribute significantly in achieving company objectives in the present time and the future and reach success and to provide efficient and effective human resource.

انعكاس راس المال النفسي الايجابي في تطوير السلوك الابداعي للعاملين بتوسيط دافع الانجاز بحث ميداني في عينة من تشكيلات وزارة الاعمار والاسكان == Reflection of Positive Psychological Capital In Development An Innovation Behavior Employee’s By Mediation The Achievement Motive Field Research In A Sample of The Formations And The Ministry of Construction And Housing

Author name: صفا عبد الجبار مهدي الشماع
Supervisor name: غني دحام تناي الزبيدي
General topic: Administration and Economics
Specific topic: Business Administration
Degree: Master
University: University of Baghdad - Faculty Of Administration And Economics - Department Of Business Administration
Language: Arabic
University location: Baghdad
Key words:
  • راس المال النفسي الايجابي
  • دافع الانجاز، السلوك الابداعي
First pages:
Abstract: يهدف البحث الحالي الى تحديد دور راس المال النفسي الايجابي في تطوير السلوك الابداعي بتوسيط دافع الانجاز، وكذلك تشخيص وتفسير طبيعة هذه المتغيرات وابعادها، ولقد اختبر هذا البحث في شركات تابعة لوزارة الاعمار والاسكان العراقية في بغداد، وطبق البحث على عينة مكو | The research aims to determining role of positive psychological capital in the development of the employee’s innovative behavior. As well as the diagnosis and interpretation of the nature of these variables and dimensions, I have tested the search in the some companies the Ministry of Construction and housing, with total sample of (190) managers of departments and division. The questionnaire used as a major tool to collecting the data and information as well as conducting personal interviews in order to get some corporate data.The Research aimed to test a number of hypotheses concerning the correlation and impact, relations between the variables and the dimensions and test the significant differences between the companies. The research problem is represented by many questions; the most distinguished one is what is the level of awareness of the research sample to positive psychological capital, achievement motive, and innovation behavior? What are the nature of the correlation and impact, relations between these variables? Is positive psychological capital increasing impact in the development of innovative behavior through the mediation of achievement motive?The research concluded a set of conclusions the most important the positive acceptance of the sample individuals towards positive psychological capital variable through their conscious of Self - efficacy and characterized by the spirit of optimism and hope, and possessing sufficient Resilience and the ability to keep up with reality and adaptation. As well as the interest in strengthening the innovative capacities in order to bring about necessary developments for the conduct of business in the projects that belong to the surveyed companies. The main recommendation was the need for the companies to take advantage of the positive psychological capital Based on a focus on mental health characteristics of employees in the surveyed companies, which contribute in the development of innovative behavio

تقييم استراتيجية اختيار العاملين وانعكاسها على تعزيز راس المال البشري : بحث ميداني مقارن بين جامعة بغداد وجامعة كربلاء == Evaluating The Selection of Employee'S Strategy And There Reflection To Enhance Human Capital Comparative Research Between The University of Baghdad And The University of Karbala

Author name: شيماء رياض خليفة
Supervisor name: ناظم جواد عبد سلمان الزيدي
General topic: Administration and Economics
Specific topic: Business Administration
Degree: Master
University: University of Baghdad - Faculty Of Administration And Economics - Department Of Business Administration
Language: Arabic
University location: Baghdad
First pages:
Abstract: يهدف هذا البحث الى تقييم استراتيجية اختيار العاملين بابعادها (تقييم معايير استراتيجية اختيار العاملين, تقييم اجراءات استراتيجية اختيار العاملين, تقييم كفاءة القائمين على استراتيجية اختيار العاملين ) وانعكاسها على تعزيز راس المال البشري (تعزيز المعرفة, تع | This research aims to evaluate the selection of employee's to dimensionsstrategy (evaluate selection employee's strategy criteria, evaluateselection of employee's strategic Procedures, evaluate the efficiency ofthose in charge of the selection of employees) and its impacts on theEnhance of human capital (Enhance knowledge, Enhance skills,Enhance abilities) in a sample of professors (Deans and assistants andheads of departments) in (Baghdad University, and the University ofKarbala) as total sample size (99), which represent 50% of the totalcommunity to look deep (199) were distributed at (116 BaghdadUniversity ,83 in Karbala University.Has been used in the light of the objectives of the research descriptiveanalytical method, it has been a resolution tool key for data collection aswell as a personal interview, and using a number of statistical methodsfrequency distribution, and the arithmetic mean, percentages, to describethe research sample answers. Standard deviation to measure the absolutedispersion values Answers to the middle of the arithmetic.The coefficient of variation to measure the relative dispersion of thevalues of the answers to the middle of the arithmetic. The correlationcoefficient (Pearson) to measure the type and degree of the relationshipbetween research variables. The method of multiple regression analysis totest the impact of a number of variables. The Cronbach's alpha to test thevalidity and reliability. and test (ANOVA) to determine the differences inthe samples answers about the search variables. Global and assertiveanalysis and structural equation modeling SEM.The researcher reach a set of results the most important of a correlationrelationship is a direct and positive impact of the strategy selection ofprofessionals in the promotion of human capital in Iraqi universitiessurveyed came out Find the finding of a key is that the selection ofprofessionals Iraqi universities surveyed strategy evaluation (BaghdadUniversity, the University of Karbala) Good in all its dimensions(evaluate selection employee's strategy criteria, evaluate selection ofemployee's strategic Procedures, evaluate the efficiency of those incharge of the selection of employees) and they pay good attention to thepromotion of human capital.

العلاقـــة بيـــن استراتيجيات ادارة المعرفة ودورة حياة المنظمة واثرها في الاداء المنظمي : دراسة تشخيصية تحليلية في عينة من الشركات الصناعية العراقية == The Relation Between Knowledge Management Strategies And Organization Life Cycle And Its Affection of Organization Performance Diagnostic & Analytic Study In Sample of Iraqi Industrial Companies

Author name: شذى عبود شاكر
Supervisor name: انتصار عباس حمادي الدليمي
General topic: Administration and Economics
Specific topic: Business Administration
Degree: Master
University: University of Baghdad - Faculty Of Administration And Economics - Department Of Business Administration
Language: Arabic
University location: Baghdad
First pages:
Abstract: العلاقة بين استراتيجيات ادارة المعرفة ودورة حياة المنظمة واثرها في الاداء المنظمي تجاذبت هـذه الدراسة ثلاثـة متغيـرات هـي : استراتيجيات ادارة المعرفة والممثلة بـ( استراتيجية الايجاد واستراتيجية المشاركة واستراتيجية الاستثمار ) ودورة حياة المنظمة المتمثلة | The relation between knowledge administration strategies and its role in organization life cycle and its affection organization performance.Three variables attracted this study : Knowledge administration strategies represented b y (finding strategies, participating strategy and investment strategy) and organization circle represented by (Birth, development, maturity stages and organization performance which occupied wide range of the researcher thinking because of the lack in contemporary studies which deals with this blend of critical variables specially that include the relation between knowledge administration relation and organization life circle. This study aims to examine and analyse collaboration relations and affection among previous variables. Thus it introduce hypothetical drawing to explain possible relations among main variables and the affection on organization performance and companies business results which the following hypothesis.H1 : It is expected to be on the importance of study variables between (middle importance) and (important).H2 : No moral relations of collaboration between (knowledge administration strategies on organization cycle life).H3 : No moral collaboration relations between (knowledge administration strategies and organization life cycles and organization performance).H4 : No moral affection relation between (knowledge administration strategies and organization life).H5 : No moral affection relation between knowledge administration strategies and organization cycle life) and organization performance.The study in all data depended on questionnaire and documents and companies records (research sample). Iraqi industrial sector was examined as a filed to make filed aspects as it took a random of (75) manager in three industrial companies.This study results support it hypothesis where it that companies that the companies which was in entering stage was directed to finding strategies. The company in development stage was directed to participating and companies in maturity were directed to investment. The series is in introduces study contents on four researches. First for the study curriculum and some previous study. Second research about theoretical frames. Third research about examine and analyze study hypothesis. Fourth research about the most important conclusions, recommendations and suggestions.The study introduces several conclusions, and recommendations, which emphasize on necessity of harmony mechanism between knowledge administration strategy and stage of organization life cycle which support in understand organizations nature. Also the study emphasizes on the importance of study concept of organization life cycle which support to understand nature of organization constitution and its surviving and the affection on organization performance.

تصميم الخدمة الصحية باستخدام اداة نشر وظيفة الجودة : دراسة مقارنة في دائرة مدينة الطب == Designing The Health Service By Using QFD Tool : A Comparative Study In The Department of Medical City

Author name: سهى جمال مولود البرزنجي
Supervisor name: غسان قاسم داود سلمان اللامي
General topic: Administration and Economics
Specific topic: Business Administration
Degree: Master
University: University of Baghdad - Faculty Of Administration And Economics - Department Of Business Administration
Language: Arabic
University location: Baghdad
First pages:
Abstract: تعد اداة نشر وظيفة الجودة احدى اهم ادوات الجودة المعاصرة، لما لها من اهمية كبيرة في التركيز على الزبون. وتهتم هذه الدراسة بالتطبيق المتقدم لهذه الاداة، والذي يستند الى التقييم التفصيلي للمستلزمات الرئيسة للمرضى بغية تحديد المتطلبات الفنية التي تحتاج الى ا | his publishing tool function quality one of the most important of Contemporary quality tools, because of its great importance to focus on the customer. Interested in this study, the application developed for this tool, which is based on a detailed assessment of the requirements key to patients in order to determine the technical requirements that need to pay greater attentionduring the process of designing the service and development, and from this point of view, the study sought to devote attention to application of advanced function deployment Quality (QFD) in the process of the design of public health care service.Have been identified basic requirements of the patients admitted to the hospitals surveyed (Specialized Surgeries and educational Baghdad hospital) belonging to the Department of Medical City in Baghdad, and technical requirements through personal interviews of patients have fallen asleep and doctors of various specializations, as well as checklists prepared for this purpose for the collection and analysis of information and data necessary for the application of this tool, in order to assess the degree of availability in each hospital versus Researched information on her rival at the hospital (private alrahebat hospital). Based on the results of the analysis checklists prepared an important tool for the purposes of this study was completed to determine the relationship between the requirements of the patient and the technical requirements (medical and therapeutic) within the matrices used to build the house of quality, and the results showed that the order of precedence of the technical requirements that need greater attention from the hospital to meet the needs (requirements patient) the most important, and then publish and find the best application for matrices houses all subsequent quality. The study publishing tool function quality (QFD) as an entrance that directs the attention of the hospital towards the design of an efficient service, as it was designed to measure service for hospitals and respondents compared to cases before the application (QFD) and beyond.The study summarized, among other conclusions, the most important superiority clear to educational Baghdad hospital, compared hospital Specialized Surgeries in the possibility of applying the publishing tool and job quality in terms of meeting the requirements of the patient, as well as the availability of supplies and technical aspects of the two hospitals mentioned, the weakness of the precise requirements of the patient is the reason that lies about the lack of match even if the relative between the patient and the hospitals surveyed , and has views of the hospital competitor (private alrahebat hospital) to meet the requirements of the patient than hospitals respondents indicating the superiority of quality at (private hospital), and concluded with several recommendations, among them work on the adoption application tools that will contribute to the improve the quality of health services, especially (QFD) tool, and the need to prepare practical measures just over, according to a blogger in the chart procedural of the current study, and the adoption of plans to improve the quality of medical and health services provided in hospitals in the Department of Medical City and to meet the needs of patients and the way that exceeds those provided by private hospitals.

دور ممارسات ادارة الموارد البشرية في المهارات الادراكية : بحث استطلاعي لاراء عينة من العاملين في وزارة العلوم والتكنلوجيا == The Role of Human Resource Management Practices In Cognitive Skills

Author name: سناريا عبد الله محمود
Supervisor name: غني دحام تناي الزبيدي
General topic: Administration and Economics
Specific topic: Business Administration
Degree: Master
University: University of Baghdad - Faculty Of Administration And Economics - Department Of Business Administration
Language: Arabic
University location: Baghdad
First pages:
Abstract: لغرض من هذا البحث تسليط الضوء على دور ممارسات ادارة الموارد البشرية والمهارات الادراكية , وكان مجتمع البحث من الادارة العليا والادارة الوسطى (المدراء العامون ومدراء الاقسام ومدراء الشعب), وطبق البحث على عينة مكونة من 78 فردا من العاملين في ديوان وزارة ال | The purpose of this research shed light on the role of human resource management practices and cognitive skills , and the research community of top management and middle management ( general managers and directors of departments and heads of the people ) , and applied research on a sample of 78 members of staff in the Office of the Ministry of Science and Technology and the legal department and administrative , and was a research variables are human resource management practices dimensions ( selection , training and development and performance assessment ) and cognitive skills dimensions ( listening and communication , labor and motor and behavioral skills and social ) , and was relying on the resolution as an essential tool for the collection of data and information has been to rely on statistical methods , including ( correlation coefficient , the arithmetic mean , regression coefficient , the standard deviation ) in order to test the standards and determine the level of availability of the dimensions of the research variables in the light of the answers to the sample and determine the relative importance , and also adopted the ( correlation matrix , and multiple regression analysis ) to test the validity of the existence of liaison relationships and the impact of the research variables.Among the important conclusions , experts and officials of the ministry of human resources in the surveyed have a moderate level of ability and knowledge of the work the ministry in which they work. In other words, they do not have knowledge of the entire business model ministry or organizational structure or strategy by the ministry and the consequent knowledge and perhaps this deficiency in the ability level of knowledge of the business due to the limited role which give companies the surveyed experts and officials, human resources, which may be limited in most of its aspects on operational issues.And included the most important recommendations is definitely on the managers in the ministry researched to benefit from staff with experience , skill and knowledge accumulated who are within the age groups advanced, taking their opinions and suggestions in decision - making and the development of plans , and this does not mean the exclusion of employees who are within the age groups less because of the efficiencies and also to avoid the collapse of the character of confidence and loyalty and a sense of belonging to the ministry , it must also listen to such groups.

تصميم نظام تقويم الاداء الاستراتيجي للجامعات باعتماد تقنية بطاقة الدرجات المتوازنة : دراسة تطبيقية في جامعة بغداد

Author name: سناء عبد الرحيم سعيد
Supervisor name: سعد علي حمود عباس العنزي
General topic: Administration and Economics
Specific topic: Business Administration
Degree: Master
University: University of Baghdad - Faculty Of Administration And Economics - Department Of Business Administration
Language: Arabic
University location: Baghdad
Key words:
  • الاداء الاستراتيجي، مقاييس الاداء
  • ادارة الاداء الاستراتيجي
  • مقاييس الاداء الاستراتيجي
  • تقويم الاداء الاستراتيجي
  • بطاقة الدرجات المتوازنة
  • عوامل النجاح الحاسمة
  • مؤشرات الاداء الرئيسة، النتائج
  • جودة العملية التعليمية
  • جودة الخدمات الساندة
  • التعلم
First pages:
Abstract: يهدف هذا البحـث الى تصميم ومكننة نظام متطـور لتقويـم الاداء الاستراتيجـي للجامعات العـراقيــة، باعتماد تقنية جديدة هي " بطاقة الدرجات المتوازنة " من خلال دراسة وتشخيص معالـم النظام القائم حاليا، وتحديد نقاط قوته وضعفه، فضلا عن تصميم ومكننة نظام معلومات | This research aims to design and mechanize a developed system for evaluating the strategic performance of Iraqi universities depending on a new technology named " The Balanced Scorecard ". We study and diagnose the present system and determine its strengths and weaknesses, in addition to that we design and mechanize information system capable of providing data of the desired features, through it, we can achieve the evaluation process in term of the proposed system. The research has depended on two styles : case study and empirical study to reach the desired results, and it didn’t only study what is in hand, diagnose the weaknesses in present system, and treat them by the proposed system, but further it applied the proposed system on a sample of Iraqi universities, university of Baghdad; and various interviews were made with the managers responsible for performance evaluation in the Scientific Supervision & Evaluation Apparatus / Performance Evaluation department in Ministry of Higher Education & Scientific Research, other interviews were made with the instructors in various colleges continuously, and there were field visits the researcher made to the Ministry & Baghdad university and some colleges to know work details and to get the data. of the field study, it was clear that the Education Ministry was in need for a comprehensive system for evaluating its universities & colleges performance as the present system suffers weaknesses representing in : some of its indicators were unsuitable because they couldn’t reflect the universities performance accurately, there were a shortage in determining the system weights and failure in determining the critical success factors that contribute in distinguishing the universities, and the system lacked the descriptive indicators that make university costumers take part in evaluation process, Moreover, the system lacked financial indicators that measure financial performance efficiency and the benefit of its output was limited. The research came out with several theoretical and applied conclusions, the most important of them were : 1. The strategic performance measurements measure the strategic plans performance by concentrating on key activities which accomplish strategic objectives that require various measurement tools, financial & unfinancial. The performance measurements on the basis of balanced score card technology present a whole picture about result and reason connections that lead the businesses toward maintaining strategic objectives.2. The technology of balanced scorecard is considered more objective because of its scientific methodology in determining the relative importance of strategic performance dimensions and it’s key performance aspects.3. The university performance evaluation is an accurate examination for the reality, it shows where the university is doing well, why? And where it fails, and how it can treat this failure?. The dependence on balanced scorecard technology in evaluating university performance gives a chance for forming an organized series of measurement which interpret the message of creating knowledge and participation, and benefit of it in cohesive general dynamic framework.4. The proposed system presents a description of the university in details, the positive and negative aspects through the accurate analysis and schedules, and also presents an approach for the whole measurement of the universities performance as all the dimensions are measured totally; and an approach for the partial measurement.5. The system automation on computer enables us of using various windows characterized of a distinguished capability of linking more than one database or taking the database contents and showing them on the screen directly, for the purpose of adding or deleting some data, and this facilities the process of inserting data, and eliminate the probability of error in data insertion. The research concludes with suggesting an automated system to evaluate the universities performance besides several recommendations are made, the most important were : - 1. Using the proposed system to evaluate the universities performance as it involves various financial & unfinancial measurements that present a clear and objective picture about university performance outcomes.2. Providing the necessary requirements for the successful application of the proposed system including the comprehension of all measurements, supporting the top management, providing the required human resources, equipments, and training the people responsible for performing this process.3. Supplying the university with the evaluation outcomes by depending on " Evaluating Publicity " 4. The importance of existing an objection system against evaluation results as an attempt to turn the system from the formal state to objective state.5. Setting an incentive system linked with the proposed evaluation system.

الاتصالات التسويقية ودورها في تعزيز مكانة المصرف في ذهنية الزبون : دراسة استطلاعية في عينة من المصارف الحكومية والاهلية العراقية == Marketing Communications And Their Role In Enhancing Bank Position In The Customer’s Mind

Author name: سناء حسن حلو العبودي
Supervisor name: عباس علي ظاهر العامري
General topic: Administration and Economics
Specific topic: Business Administration
Degree: Master
University: University of Baghdad - Faculty Of Administration And Economics - Department Of Business Administration
Language: Arabic
University location: Baghdad
First pages:
Abstract: تناولت الدراسة الاتصالات التسويقية ودورها في تعزيز مكانة المصرف في ذهنية الزبون، اذ يتركز اهتمام هذه الدراسة على شريحة من المستويات الادارية في المصارف المبحوثة، وهم المديرون الاداريون.وتمثلت مشكلة البحث في محاولة دراسة وتحليل مستوى اسهام الاتصالات التس | This study deals with marketing communications and their role in enhancing bank position in the customer’s mind. It concentrates on one section of management levels in the studied banks, which is that of administrative managers. The objective of the research is to attempt to study and analyses the contribution level of the marketing communications in terms of their consolidation for the bank position in the customer’s mind, and to specify the actual and vital role played by such communications and their position within the mind. The study aims at achieving a number of cognitive and applicable goals depending on three major hypotheses and other minor ones. I made use of a questionnaire in collecting the data and information relating to the study, which was distributed to a sample of 70 department managers and heads of sections in 4 governmental and private banks. In order to process the data, I resorted to many statistical methods. Such as the arithmetic mean, the standard deviation, the coefficient link, the slope, and the mann - whiteny test.These statistical methods have shown a number of results the most obvious of which may be the presence of a moral link between the marketing communications and the mind position, and a presence of a moral impact played by such communications in the mind position, on the governmental bank level, on the private banks level, there has been a link and impact of one of the dimensions of marketing communication in relation with the goals, It has also become clear that there has been no difference In the opinions and points of view of the sample between the governmental and private banks concerning the dimensions of marketing communications and those of the mind position. As to the discussion of the results, the practical study has put emphasis on the attention required for both the marketing communication dimensions and those of the mind position in order to realize the desired mind position.

الاثر الاستراتيجي للتوزيع في ولاء الزبون : راسة تحليلية مقارنة لعينة من الصحف العراقية اليومية == The Strategic Impact of The Distribution In Customer Loyalty

Author name: سماء علي عبد الحسین الزبیدي
Supervisor name: سعدون حمود جثير الربيعاوي
General topic: Administration and Economics
Specific topic: Business Administration
Degree: Master
University: University of Baghdad - Faculty Of Administration And Economics - Department Of Business Administration
Language: Arabic
University location: Baghdad
First pages:
Abstract: The study deal with two main variables : - the strategic role of distribution,and the customer loyalty. the researcher has chosen samples of Iraqi newspapers like ( AL Sabah, AL Mada, AL Bayna aljdeida newspaper) , because this product depends greatly on the consumption of customers so as to achieve the success.After studying the dimensions of these variables ( cost, flixibilty & deliver time ) which concerns the distribution, and for these dimensions ( marketing relationship, customer perception , customer experience , brand , & product quality) which relate to the customer loyalty. the problem has been identified in a number of remarks concerning the extent of awareness that the administration of the newspaper have about the importance of distribution and the delivery time of customer loyalty for achieving thissuccess in continuation of the paper, the target of the administration must be on the techniques of the distribution and the reality of these newspapers, clearing their role in achieving the customer loyalty by butting two main hypotheses : the first was (the relationship between the strategic role of distribution and forming customer loyalty). The second was ( the impact of relationship between the strategic role of distribution in constracting the customer loyalty). and by using statistical methods to analyze the data obtained by a questionnaire prepared for this purpose Percentages, frequencies, mean, standard deviation, coefficient of variation,correlation coefficient, and coefficient of simple linear regression and through interviews conducted by the researcher concludedthat the time of delivery is the dimension of the most influential in building customer loyalty, in spite of the awareness of management, there is reluctance to adjust the times of delivery of newspapers, in addition to the weakness in the mechanics of forming customer loyalty and maintain its Accordingly, the researcher has some recommendations for improving the experience of the departments in distributing of their products on their own, if they don’t , they should establish strict conditions in the selection of distributers and comply them with delivery times and impose a fine on those who do not adhere to those times and allow participation of citizens in newspapers and harness team to deliver newspaper in time at address. This will increase the number of customers and the base of newspaper subscriptions by paying a monthly distribution of the offices of newspaper vendors, or by geographical areas.

اثر المناخ الاخلاقي في نوعية حياة العمل والرضا الوظيفي في عينة من المستشفيات العراقية == The Affect of Ethical Climate On Quality of Working Life And Job Satisfaction In A samp;e of Iraqi Hospital

Author name: سما سعد خير الله حسين الفضل
Supervisor name: سعد علي حمود عباس العنزي
General topic: Administration and Economics
Specific topic: Business Administration
Degree: Master
University: University of Baghdad - Faculty Of Administration And Economics - Department Of Business Administration
Language: Arabic
University location: Baghdad
First pages:

اثر خصائص القيادة التحويلية في مجالات التغيير التنظيمي : دراسة تحليلية لاراء عينة من القيادات الاكاديمية في جامعة تكريت == Impact Characteristics of Transformational Leadership In The Domains of Organizational Change An Analytical Study of The Opinions Sample of Academic Leaders At The University of Tikrit

Author name: سعد خليل ابراهيم الطائي
Supervisor name: فائق مشعل قدوري العبيدي
General topic: Administration and Economics
Specific topic: Business Administration
Degree: Master
University: Tikrit University - Faculty Of Administration And Economics - Department Of Business Administration
Language: Arabic
University location: Salahaddin
First pages:
Abstract: تناولت في هذه الدراسة تحديد مدى علاقة الارتباط والتاثير لخصائص القيادة التحويلية في مجالات التغيير التنظيمي، عن طريق عرض اطار نظري حديث لابرز ماقدمه الكتاب والمفكرون بشان متغيري الدراسة، فضلا عن اطار عملي تحليلي لاراء عينه مختارة ضمن عينه الدارسة، ولتحقيق | The study examined the extent of the correlation and influence of the characteristics of transformational leadership in the domains of organizational change, By offer to outline the modern theoretical framework with the leading writings and thinkers on the variables of the study, and to achieve this questions have been raised expressed the problem of the study and drafted for questions three major hypotheses branch by hypotheses several subset.Researcher has been tested relationship correlations and effect between the independent variable "characteristics of transformational leadership" and dependent variable "domains of organizational change" in the field of higher education, specifically at the University of Tikrit on a sample of the deans and department heads, researcher used the analytical descriptive analysis to describe the variables of the study and the questionnaire as the main tool for gathering data on side of the field study, distributed to(85) questionnaire recalled to prevent Form (75) have been analyzed by use a group of appropriate statistical techniques for analysis. The study concluded to draw a set of conclusions that would serve the university important : 1 - Enjoy Academic Leadership at the University of Tikrit, the characteristics of transformational leadership of a very good degree. 2 - There is a significant correlation and effect between the characteristics of transformational leadership, namely, (idealized influence, inspirational motivation, Intellectual stimulation, Individullized consideration, and empowerment of employees) and the areas of organizational change in the researched university, and the results of the analysis produced vary in impact of the characteristics of transformational leadership in domains of organizational change, showing human resources in top place in terms of power and influence organizational structure, followed by technology and then came the tasks and process finally. The study recommended a set of recommendations the most important : - 1 - Employment correlation and impact relationship between the characteristics of leadership and domains for organizational change in the formulation of plans of the university and make organizational changes in accordance with this relationship, and the work to strengthen the characteristics of transformational leadership being more effective in support of organizational change in the domains of work for the researched University. 2 - Establish a especially training courses and continuously for deans and department heads at the university in order to enhance their knowledge, experience and skills and develop their leadership characteristics to support successful organizational change, and the necessity to apply the study in production and services organizations, , in a step to reach the diagnosis more comprehensive nature and level of the characteristics of transformational leadership and domains of organizational change situation
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