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السيميائية في الملصق الاعلاني : دراسة تحليلية لاعلانات وزارة الصحة

اسم المؤلف: نسرين كاظم عبيد القره غولي
اسم المشرف: رشيد حسين عكلة الشمري
الموضوع العام: الاعلام
السنة: 2016
الموضوع الدقيق: العلاقات العامة
الدرجة: ماجستير
الجامعة: جامعة بغداد
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:
المستخلص: In the era that is characterized by knowledge an informatics and the opining on all sciences for the sake of comprehension of the scientific knowledge's and employing it for the desired revival in the education of the individual and direct him by the last manner in order to use all the available knowledge's one of these knowledge's that serves the society and have the influence in deepening the human awareness through the employment of the relation between the language , symbol , and the truth and this what is called semiology.Semiotics interested in human knowledge's in what it represents as indicative practices, so that scientists of sociology went in searching about the importance of the symbol and the sign in the fields of social knowledge, and in the context of this dialectical relationship of human knowledge that includes the reaction of the (indicative and indicted) , this concept formed general human dimension, and this what we may find in the Arabic and Islamic heritage which was with its civilized comprehensiveness a cultural storage represented in the linguistic , philosophic , and rhetoric hereditary , aside tram the representation of the social hereditary which was clear in its introduction.The importance of linking between the content of the advertising address and knowledge production was one of the most presented interests of language and advertisement experts, where this linking led to strengthen the prestige of the Arabic language in the international arena although in the same time it gave the semiotics big position in the advertising wages and exploding it.In the field public advertising address as a documentary and educational tool , and this wage was not the outcome of the historical modern moments but it was ancient in the usage , so that the west knew the semiotic in its advertising and media address within the semiotic frame , and for this reason the English philosopher ( John Lock ) referred to the importance of semiotic as a field in the human knowledge , suggesting that semiotic should be as on independent science , prior to him in proposing this opinion was ( John Dan Thomas ) withinit's scientific , knowledge and philosophic frame to support the semiotic knowledge , and from the high importance of the semiotic as a branch of human awareness and for the purpose of using this scientific and rhetoric terminology, therefor ( the researcher ) see that semiotic is one of the advertising actively severs in its social frame using kinds of advertisement which express the visions and social concepts of the issued goals in order to reach the complete awareness to the close symbols and signs because it addresses different social layers , different regarding this culture and this ideologies , this believes and this tends through the symbolic information within its semiotic frame described as a communicative message that achieve a prominent and educational role in the social life where the social and political poster was in the voters with the parliament and political leaders.This study should the importance of advertising poster as one of the semiotic tools with its advertising function to connect the establishment service represented by the ministry of health with a knowledge frame to build a qualitative base to educate the citizen in the field of health through the advertising usage by employing the duality of the indicator and indicated as one of the main bases in the systematic procedure of the semiotic criterion from here , we can see the importance of the semiotic function of the poster in expressing the communicative message activity and this subject is not new in the field of advertising function as much as it may contribute as a knowledge and scientific field which is characterized by its systematic procedure in the field of advertisement.The thesis had been divided into five chapters, it had been distributed between the systematic, theoretical, and practical field frames, where first chapter covered the research systematic procedure and its importance, problematic issues, and its goals. Which the second chapter distributed into twothemes : the first included : the development and evolution of the semiotic concept in the Arabic and western thinking. The second theme included : the semiotic schools and this communicative, indicative and cultural tendencies.While the third chapter contained two themes where the first dealt with the semiotics of the communicative and advertising address in the public relations due to the scientific and communicative semiotic concepts, in addition to the functions and advantages of the advertisement and elements and principles of poster design , aside from the systematic approach in the advertising address analysis , while the second theme included the advertisement within the frame of the symbolic interactive theory due to the symbolic communicating interaction and it's references and the relation of advertisement with the symbolic interactive theory. The fourth chapter distributed into two themes, the first included : the semiotic of the advertising picture due to conception and components, while the second theme included the persuasive communicative ability of the advertising picture. The thesis also included in its fifth chapters the application part while had been represented by the advertising posters issued by the ministry of health for the period (2005 2015) through the qualitative and quantitative approach.Finally the study covered the explanation of result that had been reached by the researcher, most important of which are : 1 - The depending of all samples on employing the verbal and image texts.2 - The advertisement construction in all samples had been based on the clarification of indicative or (semantic) and interpretative dimension.3 - Most of samples depended on the employment of the representational non declarative icons.And according to what had been reached by the researcher, the conclusions and recommendations were presented.A summary of thesis also included.

دور العلاقات العامة في التوعية الامنية بمخاطر الارهاب : دراسة مسحية للعاملين في المديرية العامة للعلاقات والاعلام في وزراة الداخلية The Role Of Public Relations In The Security Awareness Of Terrorism Hazards (Survey Study For The Employees Of General Directorate Of Relations And Media At The Ministry Of Interior)

اسم المؤلف: ليث عبد اللطيف عبد الغني احمد الاسدي
اسم المشرف: باقر موسى جاسم البهادلي
الموضوع العام: الاعلام
السنة: 2016
الموضوع الدقيق: العلاقات العامة
الدرجة: ماجستير
الجامعة: جامعة بغداد
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:
المستخلص: This study aims at identifying the role performed by the Directorate General of Relations and Media at the Ministry of Interior in the field of security awareness of terrorism hazards. The study was directed to all employees in the Directorate on the basis of the institution who does the most important role in security education , i.e. the security institutions, at the head of which is the Ministry of Interior/the General Directorate of Relations and Media as being responsible of all the topics related to the achievement of security to the masses using the science of Public Relations. The study also aims at identifying the functions, styles, sources and means of communication used by the Directorate for security awareness of terrorism hazards.To achieve the study objectives, the researcher employed the survey method relying on the descriptive study. As to the study instrument, the researcher used (the questionnaire form), in that he designed the questionnaire basing on the study theoretical framework. The questionnaire consisted of four axes (the axis of personal data, the axis of the objectives of public relations at the security institutions, the axis of the functions of public relations in security awareness of terrorism hazards, and the axis of security awareness of terrorism hazards in public relations).The most important results the researcher arrived at that more respondents are working on the development of the style and method of bombings and hit cities with bombs and sectarian violence in the forefront of terrorism methods that are security risk education, also reached a researcher by the chi square test statistical measurement relationship correlation to academic achievement, and scientific specialization, and years of work, their correlation with all the functions of public relations in the security awareness of the dangers of terrorism, meaning that they have a bearing on the exercise all the functions of public relations in the security awareness of the dangers of terrorism, as proved t - test to measure the correlation between the existence of a relationship kind of communicative content and the extent of their use. And also proved t - test to measure the correlation relationship between the presence of terrorism tactics and how to use them. : the scientific research and planning permanently. It also concluded that most respondents work at developing the communication implication related to the security awareness of terrorism hazards, in which the public relations at the security institution to gain the audiences and masses to its side through explaining the danger of terrorist on the Iraqi society at the head of communication implications.Also developed a researcher set of recommendations for the study, including : recruitment of the owners of specialty public relations at theGeneral Directorate of relations and the media, the fact that they have the experience in public relations, as well as the employment of advanced degrees (master's and doctorate) in public relations, the fact that they have a rich stock of information on science ties public, as well as the need to find the understanding and analysis of scientific deep and coherent and comprehensive to the subject of terrorism, so that the staff drafting the content of communication play a major role in the security awareness of the dangers of terrorism.

تعرض المراة العراقية لاعلانات التوعية الصحية : دراسة ميدانية Subjected The Iraqi Women To Health Awareness Advertisement (Field Study )

اسم المؤلف: عبد الحسين جوحي موزان
اسم المشرف: محمد عبد حسن العامري
الموضوع العام: الاعلام
السنة: 2016
الموضوع الدقيق: العلاقات العامة
الدرجة: ماجستير
الجامعة: جامعة بغداد
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:
المستخلص: يعد الجانب الصحي واحد من المظاهر الاساس في حياة المجتمعات، لاسيما ان حياة الافراد ومستوى تقدمهم الصحي يرتبط الى حد كبير بمستوى الوعي ونحو المعرفة الصحية بالنسبة للامراض والوسائل الصحية غير الصحيحة على مستوى التطبيق النظري والعلمي، وفي هذا الجانب تبرز الوس

برامج العلاقات العامة في المؤسسات الزراعية وانعكاسها في الوعي الزراعي لدى الجمهور العراقي The General Relations Programs In The Agricultural Institutions And Its REFLect On Agricultura Awareness Of Iraqi People

اسم المؤلف: حسن سلمان يسير
اسم المشرف: جاسم طارش العقابي
الموضوع العام: الاعلام
السنة: 2016
الموضوع الدقيق: العلاقات العامة
الدرجة: ماجستير
الجامعة: جامعة بغداد
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:
المستخلص: This study aims to identify the public relations programs and agricultural media in agricultural institutions in Iraq and their role in spreading agricultural awareness among Iraqi public. Also , to determine the level of this awareness, as well as to identify the most important means of communication and methods that creat public awareness of agricultural systems. The descriptive approach is followed In order to reach the reality of the programs and their importance in spreading agricultural awareness and highlight the means and methods used in the publication of this awareness ; As for the instruments used in this research , it has been relying on the questionnaire tool prepared by the researcher specially for this search reliance on a scale awareness to measure awareness of peasants and farmers ; The assessment of its validity was through its presentation to the committee of experts ; The researcher also depended on the interviews to know about the activities of the public relations and media at the Ministry of Agriculture in Baghdadand villages in the province of Missan , specially Kumait district , Ali AlGharbi &Kahla District. The researcher reached to the set of results which are : 1 - T.V is the most important mean that Iraqi public take agricultural awareness.2 - The number of specialists working in the field of public relations and the media are very few and that the public relations and media need specialized staff.3 - The lack of suchas agricultural versions that most of the agricultural departments stopped them agricultural magazines and adopted monthly publications.To review its own agricultural activities and events. 4 - The lack of financial allocations first reason to obstruct the work of the public relations and media programs for the agricultural activities of the media in an integrated manner The researcher gave some recommendations namely.1 - Increasing the number of professionals working in the media, especially in public relations, because the work of the public relations specialized work.2 - Personnel training in public relations and the establishment of specialized courses for them through specialized institutes and colleges in the field of public relations and media inside and outside the country.. 3 - The need for the departments of public relations and media institutions in agricultural activities to experience of communication and work to coordinate with the media and satellite channels and the use of modern techniques to properly address the audience and influence it. 4 - The granting of the field for those working in the field of public relations, agriculture and the media by senior management in the agricultural institutions to take their part in the work, creativity and involvement in the development of agricultural farm plans in order to feel their importance even after the best tender and are making more efforts in the field of agricultural work.

مهارات واستراتيجيات التفاوض لدى المفاوض العراقي في اتفاق الاطار الاستراتيجي لعلاقة صداقة وتعاون بين جمهورية العراق والولايات المتحدة الامريكية Skills And Strategies Of Negotiation For The Iraqi Negotiator "In The Strategic Framework Agreement For The Relationship Of Friendship And Cooperation Between The Republic Of Iraq And The United States Of America

اسم المؤلف: جودت جاسم محمد الشويلي
اسم المشرف: رشيد حسين عكلة الشمري
الموضوع العام: الاعلام
السنة: 2015
الموضوع الدقيق: العلاقات العامة
الدرجة: ماجستير
الجامعة: جامعة بغداد
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:
المستخلص: تهدف الدراسة الى معرفة المهارات والاستراتيجيات التي استعملها المفاوض العراقي في اتفاق الاطار الاستراتيجي لعلاقة صداقة وتعاون بين جمهورية العراق والولايات المتحدة الامريكية، فالتفاوض يعد ميدانا مهما من الميادين العلمية ويتصل اتصالا وثيقا بالحياة، فمادا | This research aims to Identify the skills and the strategies which the Iraqi negotiator used in the framework agreement model of the Friendship and co - operation relation Between Iraq and the United States of America, Negotiation is one of the most Important scientific fields and relevantly Associated with to life, as long as we live Negotiations will be exist , to avoid conflicts and reducing human Greed where we can all live in peace , to be the base for rules and principles among the people, therefore the Human experiences , absolutely No doubt , the ongoing conflicts will not result of any kind of ambitions to any part No matter how powerful he is.Because nothing last forever and life always changes , thus the co - operation is the best for better life and it’s the best way to approach the similarity among all the parties. Therefore, Negotiation became a science which has rules, principles and strategies and relies on the knowledge and skills as well the experience that came from the practice and training.For achieving the research goals the researcher uses the descriptive approach, and the research tool he uses the "Questionnaire form" which has been formed with the study goals , included themes that answers the study questions , and fulfill the study goals and these themes are ( the Negotiation , the skills of successful Negotiation , the elements which effect the Negotiation , the Negotiation strategies ).And about the individuals the study targeted the members of the Iraq negotiator of the strategic framework agreement who were(7). The study was divided into four chapters, the first chapter included the methodology, which discussed the importance the goals of the study as well as her Human spatial and temporal limits, and also explanation of the methodology which applied in this study. The second chapter included the evolution of the negotiation and it's stages, the negotiation concept and other linked concepts , as well talk about the negotiation importance in our life and to identify the main characteristics , items , principles of negotiation which are Indispensable for the negotiation process also to show the Overlaps in negotiation , the negotiation kinds ,and the effective elements in running the negotiation , the most important skills that must be in the successful negotiation.and the third chapter discussed how to run the negotiation process while the fourth chapter was specialized to the Field study.The most results which the study came up with : is the great important to Iraq from the strategic framework agreement between Iraq and United states, because it (the agreement) will identify the future relation between both countries (Iraq - United states and ends the American occupation Fact. and due to this agreement Iraq will be no more under the seventh item which was underwent it after the Iraqi occupation to Kuwait since 1990. The negotiation process needs a certain skills and experiences, and those skills are a basic element and by them one of the parties easily can achieve his goals.Obviously, all the characteristics of the successful negotiator are available in the public relations employees, However the Iraqi negotiator team have no specialized individuals in (P.R) Public relations who have an important role in the negotiation process which we can't forget. The study results founds also that the Iraqi negotiator team uses more than one strategy to achieve his goals, and adopt the common interests approach which preferred the co - operation between the American and the Iraqi side than the conflict in order to success the negotiation process. Also the study found that the Iraqi negotiator team has the Permissions and the authority to make decisions during the negotiation process which make it easier to reach the agreement in a very short period (the Iraqi - American strategic framework agreement).As a result to the field study came up with that the researcher recommended several recommendation such as : the necessary to make more researches about the negotiation due to the obvious shortage in the studies of the negotiation skills and strategies, especially in the Arabic management, and the necessary of involve the Iraqi negotiation team in specialized training courses of the negotiation field in order to give them the required skills and experiences , and finally optioning a specialized with Public relations to the Iraqi negotiation team to make a successful qualified negotiation which will achieve all the goals of the negotiation process.

التغطية الاخبارية للقضايا السياسية العراقية في الاذاعات المحلية : دراسة مقارنة لنشرات الاخبار في اذاعتي جمهورية العراق والراي العام للمدة من 1/1/2015 ولغاية 31/3/2015 News Coverage For Iraqi Political Issues In Local Broadcasting A Comparative Study Of Republic Of Iraq Radio And The Radio Of General Opinion For The Period 1/1/2015 - 31/3/ 2015

اسم المؤلف: ارشد ياسين عداي
اسم المشرف: طالب عبد المجيد علاوي
الموضوع العام: الاعلام
السنة: 2016
الموضوع الدقيق: العلاقات العامة
الدرجة: ماجستير
الجامعة: جامعة بغداد
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:
المستخلص: ارشد ياسين"التغطية الاخبارية للقضايا السياسية العراقية في الاذاعات المحلية، دراسة مقارنة لنشرات الاخبار في اذاعتي جمهورية العراق والراي العام للمدة من 1/1/2015 ولغاية 31/3/2015."، رسالة ماجستير، جامعة بغداد، كلية الاعلام، قسم الصحافة الاذاعية والتلفزيوني | Arshed Yaseen Adday - “the news coverage of Iraqi political issues in republic of Iraq news media and general opinion news agency. A comparative study for the period 1/1/2015 to 31/3/ 2015. A Master’s thesis , Baghdad university, Department of TV and Radio Journalism., 2015.. The study seeks, through the quest, to investigate the size of the news coverage of political issues in radio stations (the study sample), and to identify forms, methods, types of news coverage (editorial and technical), in broadcasts (study sample), and the comparison between the study samples, in terms of news coverage of the political issues.It is one of the descriptive studies where The content analysis form used as a tool to analyze the content of the bulletins of local radio stations, an objective analysis and quantitative systematic, thus contributing to achieving the objectives of the research, also the study relied on the personal interview tool to gather information and data required by the study, also based on a comparison methodology to note the similarities and differences or the extent of variation and consistency in news coverage, Statistically it means : 1 - Test ( Ca 2) Chi - square test : a statistical function , to study the relationship between two variables , using the program ( ( spss.2 - test (Z) : It is a moral difference between the two proportions Celsius for the study , using a program (main - tab).3 - congruence coefficient : It is to study the relationship between the intensity of more than Mnglleren.The acceptance of the results of statistical tests at the abstract level (95%) , that is, when the degree of confidence ( 0.05).And if the relationship is strong increased from ( 0.70 ) , and be medium if between ( 0.30 - 0.70 ) , and is weak if the parameter value is less than ( 0.30 ) , while there is an exact match if laboratories ( one is true ). The message contains (27) schedule, and (21) form. The importance of this research academically, is that it provides a clear vision for the news coverage of political issues in radio stations (study sample). As a comparative study, it can prepare to help other researchers to study it, in terms of the public, or other studies. It can be considered as the first of its kind at the research level that was conducted in the context of news coverage, particularly with regard to political issues in radio stations (study sample), and inevitably fill the shortage in the Media Library, especially in the field of studies and research on the relationship between the media and political issues. Political issues are renewable so this makes them worthy of study, research, investigation and analysis from the viewpoint of media. After 2003, media became more interested in political issues, as well as the media do with political issues is still in its early stages. It needed to in - depth studies and research, analytical and field studies, identifies glitches in reporting the news. The two study samples, give a vision to those who work by diagnosing strengths and weaknesses to contribute to the enhancement of work radio direction approaching Advanced news broadcast standard form and content, providing a clear dimension for the contribution of radio in news coverage of political issues, and then it should pay the wide interest, as diagnosed clear and precise standards for news coverage in radio stations (study sample). The researcher chose two local radio stations that are different in terms of ownership : the Republic of Iraq (State Radio), owned by the government, and public opinion (private radio). The study shed light on the news coverage of the Iraqi political issues, to assist in the statement of the reality of dealing with these issues.

صورة المراة في الدراما التلفزيونية العراقية : دراسة تحليلية لمسلسلات شبكة الاعلام العراقي لعام 2014 The Image Of Woman In The Iraqi Television Drama Analytic Study Of Iraqi Media Network (Imn) TV Series In 2014

اسم المؤلف: ابراج هاشم سيد محمد العطار
اسم المشرف: ارادة زيدان الجبوري
الموضوع العام: الاعلام
السنة: 2016
الموضوع الدقيق: العلاقات العامة
الدرجة: ماجستير
الجامعة: جامعة بغداد
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:
المستخلص: يرمي البحث الى توصيف صورة المراة، والكشف عن كيفية تقديمها في المسلسلات، واعتمدت الباحثة المنهج المسحي ــــ طريقة تحليل المضمون لدراسة عينة البحث المتمثلة بالمسلسلات التي انتجتها شبكة الاعلام العراقي وعرضت عام 2014، واستعمال نموذج مارغريت جلاجر لتحليل محت | The study aims to deliver the woman's image and to unveil on how to be introduced in the TV series. The researcher is based on the survey method - the method of analyzing the content to study the Research sample represented in the TV series produced by the IMN, which were displayed in 2014 and used the pattern of Margaret Gallagher to analyze the content of the series in accordance with the frame analysis theory.The Study has four chapters. as the first chapter tackles the methodological framework of the study. while the second chapter, headlining with "Framing and Media". This chapter includes two sections : the first is frame analysis theory and the second one includes the media and society.The third chapter entitled "Women Stereotyping in TV Drama ". This chapter contains two sections : The first one is : TV drama and the second one is the woman in TV drama. At last , the fourth chapter deals with the analytical study, which includes two sections : the first one is the results of quantum findings and the second one is : interpretation of the findings in term of frame analysis theory. The study found several results including : 1. Declination of the woman's representation compared with the man in Iraqi TV drama.2. The series introduced the woman according to the (personal, social, political, economic) frames in a standardizing method. It focused on the characteristics always attributed to it as showing her obedient of the social role and restrained with the customs and traditions and relied on the man and her goals are related with the man except few roles, which broke such routines. 3. The series treated the woman's non - detailedissue without going through the details in addition to considering the woman in general except one series associated with an issue on the woman.In light of the results of the study, the researcher recommended the following : 1. To focus on using the drama in changing the prevailing concepts and traditional and wrong thoughts on the woman and her role in the society.2. To establish a department belonging to the drama directorate depicting the woman and the way of introducing her and conduct studies to know the impact of that depict on the society. 3. To urge the drama on not to form the sex discrimination as it has negative reflection on different educational, health and psychological aspects of female's life and in order to cultivate the generations equally between both sexes. 4. To be out of the standardizing restraints and to show a new image existing in real life and to show how to be positively reflected on the society. Particularly, the 2003 events revealed a lot of images

دور المؤسسات الاعلامية العراقية في تعزيز الشعور بالمواطنة لدى الشباب الجامعي Role of The Iraqi Media Organizations In Promoting The Sense of Citizenship Among Iraqi University Youth

اسم المؤلف: محمد فالح تايه التميمي
اسم المشرف: محمد عبد حسن العامري
الموضوع العام: الاعلام
السنة: 2015
الموضوع الدقيق: العلاقات العامة
الدرجة: ماجستير
الجامعة: جامعة بغداد
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:
المستخلص: تناولت هذه الدراسة الدور الذي تقوم به وسائل الاعلام العراقية في تعزيز المواطنة لدى شريحة مهمة من شرائح المجتمع العراقي، الا وهي شريحة الشباب الجامعي. حيث هدفت الدراسة الى التعرف على : " دور المؤسسات الاعلامية العراقية في تعزيز الشعور بالمواطنة لدى الشبا | This study examines the role played by the Iraqi media in promoting the values of citizenship and the dimensions of the various sectors of Iraqi society, an important segment namely university youth section. The study intended to identify "the role of t

توظيف العلاقات العامة لبرامج المسؤولية الاجتماعية في شركات القطاع الخاص : دراسة تحليلية لصفحات شركات الاتصالات المتنقلة في العراق عبر الانترنيت Employ Public Relations To Programs Social Responsibility In The Private Sector Companies

اسم المؤلف: اماني ميثم محمد
اسم المشرف: عبد المحسن سلمان الشافعي
الموضوع العام: الاعلام
السنة: 2015
الموضوع الدقيق: العلاقات العامة
الدرجة: ماجستير
الجامعة: جامعة بغداد
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:
المستخلص: تتناول هذه الدراسة انشطة وبرامج المسؤولية الاجتماعية ومحاولة معرفة مدى استثمار العلاقات العامة وتوظيفها لهذه البرامج في تحقيق القبول الاجتماعي للمؤسسة ويتمحور تطبيق هذه الانشطة والبرامج في ثلاثة مجالات (تجاه اصحاب المصالح، تجاه المجتمع المحلي، تجاه البيئة | This study discusses the activities and programs of social responsibility ‎and try to find out how to invest public relations and employment for ‎these programs in achieving social acceptance of the institution is ‎structured application of these activiti

الشعار السياسي : دراسة تحليلية لشعارات الاحزاب العراقية للمدة 4/9 - 9/9 / 2003 The Political Slogan : An Analytical Study For The Slogans of The Iraqi Parties Over The Period 9/4 - 9/9/ 2003

اسم المؤلف: علاء مصطفى داخل
اسم المشرف: علي حسين طوينة
الموضوع العام: الاعلام
السنة: 2006
الموضوع الدقيق: العلاقات العامة
الدرجة: ماجستير
الجامعة: جامعة بغداد
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:
المستخلص: It is hard to find a political world without an active contact that represents the link between the conveying side and the publics. Such connection relates the ideas and clarifies them, as well as justifies what might need a justification for attracting t

استراتيجيات التسويق الاعلامي للعلاقات العامة لفعاليات بغداد عاصمة الثقافة العربية لعام 2013 The Media Marketing Strategies of Public Relations In The Activities of Baghdad The Capital of Arabic Culture 2013

اسم المؤلف: دعاء شاكر محمود
اسم المشرف: كريم مشط الموسوي
الموضوع العام: الاعلام
السنة: 2014
الموضوع الدقيق: العلاقات العامة
الدرجة: ماجستير
الجامعة: جامعة بغداد
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:
المستخلص: شهد موضوع التسويق في السنوات الاخيرة اهتماما واضحا من لدن الاعلام والادارة والاجتماع والسياسة، وذلك للدور المهم الذي يقوم به التسويق في عمليات الترويج والاقناع والتاثير وتغيير السلوك البشري، ويمثل التسويق الاعلامي المفهوم الاحدث والاقوى في فلسفة ادارة ا | Marketing has gained increasing attention during the recent years in the mass media, management, sociological and political sectors due to the important role it plays in the processes of promotion, persuasion, effect, and changing the human conduct. Media

انشطة العلاقات العامة في معالجة المشكلات البيئية في العراق : دراسة مسحية في وزارة البيئة العراقية للمدة من 2013/3/1 لغاية 2013/8/31 Public Relations Activities In Solving The Environmental Problems In Iraq : A Survey At The Iraqi Ministry of Environment From 1/3/2013 To 31/8/2013

اسم المؤلف: شكري محمود جاسم
اسم المشرف: جهاد كاظم ظاهر العكيلي
الموضوع العام: الاعلام
السنة: 2014
الموضوع الدقيق: العلاقات العامة
الدرجة: ماجستير
الجامعة: جامعة بغداد
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:
المستخلص: تهدف الدراسة الى معرفة انشطة العلاقات العامة في معالجة المشكلات البيئية في العراق. وقد توجهت الدراسة تحديدا الى العاملين بالعلاقات العامة في المؤسسات الحكومية البيئية, فضلا عن الذين يمارسون هذا النشاط بغض النظر عن المسمى الوظيفي لاختصاصاتهم, وذلك باعتبا | The study aims to find out public relations activities in addressing environmental problems in Iraq, has headed the study specifically to working in public relations in government institutions, environmental as well as those who engage in this activity, r
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