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توظيف التقنيات الرقمية الحديثة في تصميم الاعلان التجاري : دراسة تحليلية == Employing Modern Digital Techniques In The Design of Commercial Advertising (Analytical Study)

اسم المؤلف: وفاء جاسم محمد
اسم المشرف: انتصار رسمي موسى
الموضوع العام: الفنون الجميلة
السنة: 2013
الموضوع الدقيق: التصميم الطباعي
الدرجة: ماجستير
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:
المستخلص: In recent decades the technological revolution produced a sophisticated modern digital in various fields, and the most prominent of the artistic field in general and advertising design in particular which has evolved into an advertising digital art industry. Keeping up all the techniques at modern digital advertising of modern techniques design from outside shape of the traditional style to interact with each influence technical, electronically and influence effectively on the evolution of advertising trade design, display distinctive deviation, exciting, attractive, and development of methods and types. of course the design changed the advertising business and transformed it to the communication means of interactive in order to achieve integration design in the field of advertising and target service - profit catalog business. The objective of this thesis is focus to find out the most important modern digital technologies used in the commercial digital design and knowledge of the methods used in advertising mail as well as all its elements graphically and typography. The importance of this research through its contribution to shed light on modern digital technologies used in the design of the advertising published on the internet, and the benefit and development of researchers and scholars in this specialty. The thesis divided in to four chapters, the first chapter is the problem statement which gives the answers to the following main two questions : 1. What are the most modern digital technologies which engage in advertising published on the international network for information?2. What are the methods for the design of digital advertising published on the international network for information? The objective is to detect modes employment of digital technology in modern design of digital commercial advertising, publish on international network for information and stand on the electronic design advertising methods according to modern digital techniques, and terms contained therein has also developed. The researcher limits the temporal boundaries and spatial of the digital commercials published on the international network for information which represented from a number of websites offered via the internet and confined to the duration of the year 2012 through 2013.The second chapter which contains previous studies and theoretical framework, which is concerned with three sections, the first section related to the traditional digital commercials, the second section related to the hiring digital technologies in modern commercial advertising, and the third section related to the features of digital communicative and technical announcement and methods of digital advertising design according to modern digital techniques.It should be noted that the subject of the research topics trendy and modern applications. Therefore, searching for former researcher makes the researcher in difficulty and hardship in the sourcing. The researcher precisianism commitment scientific criteria in order to reach results can be built upon in the field of digital advertising design, investment technically, and lay the foundations of scientific used in the process procedural. Chapter third analysis and description of (10) samples, based into paragraphs form analysis prepared by the researcher, distilled from the theoretical framework of indicators and concluded them after presentation to the experts for the purpose of evaluating and verify the sincerity and consistency of the results serve to address important research. Chapter four includes a presentation of the findings a result of the conclusions of the analysis and recommendations and proposals.Results with respect to the first and second goal : 1. Most commercial sites and advertisements characterized by employment of the hyperlinks technology which connected to one of the design elements graphically or topographically to form network information. Consequently, the customer will transfer outside boundaries of web page which appear in the sample number (1,3,4,6,7,8,10) through tables (7,13,19,31,37,55) that gives additional information and provides data about the products and services offered. Therefore, to help consumer in his research and enrich the site performances can be a scale of a popular web site and to raise advertising value of appearance at the forefront of the search engines.2. Different photo format styles used such as (jpeg) in all samples except the sample (1) as illustrated through tables (7,13,19,25,31,37,43, and 49) which fits with photos installation complex gradients and non - animated or transparent, which appeared some of them relatively small to reduce the length of the page loads. But the large size of files leads to slow page loads and could lead to problems and the reluctance of consumers to pursue search advertising. Another format style used named (gif) to save the animation with transparent backgrounds in all samples as illustrate through tables (1, 7, 13, 19, 31, 37, 43, 49, and 55) except the sample number (5). In the same time, (png) format style used only in the samples number 5 and 3 as shown in table 25 and table 13. Which showed the extent of non - designer benefit from the use of its high lossless compression density and unsuitable for printing on - screen display because of the small size of files. While, the using style images (bmp) in the sample (5) as illustrated in table 25 which is one of the formulas that are not dealt with in the online search engines due to the great size of this file that causes a big problem in uploaded on the internet.3. Hypertext technology expands advertising spaces of the titles and highlights the active role in promoting the hegemonic formalities. For these titles that highlight changes color and light or formal functions on the existence of hyperlinks contribute to follow ideas and topics within the site pages of the advertising or outside, as appears in the samples (2,3,4,5,6,7,10) illustrated in tables (10,16,22,28,34,40,58), while employing of this technique would highlights negative sign of many displayed titles in all samples functionality and aesthetic.4. Hypermedia techniques have not been activating a lot of banner ads displayed in all samples. While, hired some of them to act as a hyperlinks and navigate through pages and sites inside and outside the site appeared in the samples(3,4,5,7,10) illustrated in the tables (16, 22, 28, 40, 58) developed the capabilities of functional images and their uses and consumer data and additional information specific to the product and highlight the importance of marketing, in addition to its importance and aesthetic role.5. Dominated display buttons type in the samples(5,6,10) in tables (60,36,30) which contained private static images to the product advertising. Characterized announcements from large buttons that appeared in the sample(2,6,9) in the table(12,36,54) adding flash movement and gleams on all design elements that appeared in pictures or text or trademarks contribute actively to attract the attention and interest of the consumer and its follow - up, despite their small size and linked directly with the advertiser.6. Digital technology contributed innovator in the style of our new design supports to view the products advertising in a way ads flash that appear in the form of strips advertising or display footage. Animations product advertising in flashes alternating using the programs of java or format programs flash swf offered in all samples except the sample number (3 ) that appeared in one ad contributed employ this technology to support aspects graphically and topography in this announcement and the events attract optical and indistinguishable to the rest of the ads, while not appear employ this technology in the sample number(5,10) in the table(29,59) lost these samples importance of electronic and interactive qualities, especially that the presence of these new technologies is no longer an obstacle in the display advertising components and downloading speed on the network.

مؤثرات الجذب البصري في تنظيم التصاميم الاعلانية الحديثة == Visual Effects Attraction In Modern Designs Advertising Organization

اسم المؤلف: شذى كريم فرحان محمد
اسم المشرف: نعيم عباس حسن
الموضوع العام: الفنون الجميلة
السنة: 2013
الموضوع الدقيق: التصميم الطباعي
الدرجة: ماجستير
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:
المستخلص: Advertising designer exposed to the pressures of modern opposite, between the producer and the receiver, and marketing, among other factors, between the needs and desires of individuals.That the potential in the design process are subject to attract and influence that can be adopted to overcome the obstacles and those obstacles the basics of building announcement depending on the effects of visual attraction in modern advertising.Here stands the designer to achieve ideas influential in the process of receiving the consumer in the modern effect of advertising, and as a result of technical diversity and differentiation, scientific and technical work in the contexts of intellectual development in the art of modernity, so was the research problem by asking the following : - Are the push and pull processing and influence by relying on relationships (influences visual attraction in modern designs advertising planning).The tools of modern factor directly to the achievement of design idea through regeneration in means, and here lies the importance to the designers and consumers of their relationship, and the key factor for the success of the design at the time underwent a declaration to the effects of globalization and modernity and that affected all the advantages of life.In this research objectives were identified as follows : First : The disclosure about the reality of large designs advertisements and diversity.Second : to develop design proposals for visual effects attractions in the organization of advertising designs Modern.The study included four chapters, the first chapter discusses the cognitive framework, Chapter II has included theoretical framework and previous studies, as the theoretical framework section into three sections are : - The first topic : - the effects of nature and its relationship to receiver.The second topic : - the system and organizing processes in the design.Section III : - modern design of advertising (text, logo, image).Then came the theoretical framework set indicators was several points concerning this framework. Then addressed the research procedures in the third quarter and the analysis of samples. Either the fourth quarter, the results included and discussed design and build proposals and recommendations, proposals and sources (Arab and foreign) and supplements and a summary in English.The search had reached a set of results from the following : - First : - the adoption of domination moot as an element of visual impact and pull the receiver to delve into the contents of the declaration.Second : - The distribution of elements in the optical center of the Declaration as one of the pillars that support the building and distribution of elements in one advertisement.Third : - rely on high - definition through the dark color without interest in the transparent color value.Fourth : - The adoption of the style of the panoramic view of the formal image advertising (advertising entirely).Fifth : - duplication between the picture and the trademark symbol (Asia cell) and the explanatory texts.

توظيف تكوييات فنون الايهام البصري في التصميم الطباعي == Configurations Employ Optical Illusion Arts In Graphic Design

اسم المؤلف: نجاة قادر محمد علي الكواز
اسم المشرف: مها اسماعيل علي الشيخلي
الموضوع العام: الفنون الجميلة
السنة: 2013
الموضوع الدقيق: التصميم الطباعي
الدرجة: ماجستير
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:
المستخلص: This study seeks to search in the recruitment of configurations illusion Optical in Graphic Design, which aims to spread the idea of a certain system to express the desired goal, considering the fact that the illusion Optical is important within the configuration design of posters, film, what is caused by differences influential and active in the process of cognition that lead to differences in the semantics of design to look like the shapes on the non - reality, and focus current research Gel attention on knowledge of the concepts and ideas that play illusion Optical inside posters film that holds within it the many implications of intellectual and aesthetic and functional, and progress of the overtones variety in the poster Film Festival, and enrolled Search the arrival of several, came first quarter of identifying the problem of search and reflected Baltsaalin the following : 1. Maalah of configurations employ optical illusion?2. What is the role of recruitment optical illusion to demonstrate the functional and aesthetic value in printing designs?The importance of searching through MAP to those related to the design layout and relevant design and art direction, and the possibility of hiring illusion optical designs printing in order to increase thought design with designers, by deceiving the system for visual Ansan ranging from fraud on the eye down to brain by manipulating the size and the shape and length and the use of light and shadow and colors on the constituent elements of the work of art, and the contribution of research in the education of artistic taste among workers in the field of Graphic Design, through Alaihamat optical occurring in the truth when used by the designer to show the functional and aesthetic connotations.Set the goal of search in the recruitment mechanism optical illusion Arts in Graphic Design.The study included limits on film posters designs winner of the Prize for the years (2011 - 2012 AD.)Interested in the theoretical framework of three Detectives, The first topic touched on (date optical illusion, perception, physiology of vision, theories of optical illusion), while interested in the second part (the mechanics employ optical illusion Arts in Graphic Design (movie poster), and which included Toziq the componentsVisual layout design to create the phenomenon of optical illusion, optical illusion and visual components of the layout design, recruitment in the configuration space design to create the optical illusion phenomenon,Employment bases structural formations design to create the phenomenon of illusion Optical, employment relations,constructivism in the show simulated visual space inside design, employing technological Digital Graphic Design to create the phenomenon of illusion optical, and touched third section to the (theory Aljstalt and illusion Optical in Graphic Design (posters), date posters and development of optical components for the design of the label (Items Altibogravekah.)The third chapter included a description and analysis (22) sample research, has singled out this chapter of the procedures, which came descriptive analytical method as a method followed in the search, and the purpose of the analysis of samples, it was a promising form of analysis and approved by experts and came on the basis of paragraphs of analysis, depending on theoretical framework indicators.The fourth chapter, has included a presentation of the results reached by the researcher, namely : 1. characterized most of the film poster designs mainly for color and directly to achieve the optical illusion phenomenon depending on the depth and direction of movement, through the variations and colorimetric Altdadat, and the resulting sense of the progress of warm colors to the Imam and delayed cold colors back.2. Create employ digital technology influential and active role in bringing about the illusion of movement through the formal intensity, and convert images into color values and different light, as well as the use of computer technology to show the aesthetic and functional values through the use of modern technology processors.3. hired contrast Almc to achieve the optical illusion phenomenon through difference the depth of space in order to deliver idea Altsamama to the recipient.4. and hired a design in the relations within the design configuration of the events of psychotropic Aihamah movement and direction through the juxtaposition and overlap seam and penetration and transparency.The fourth quarter also included a set of conclusions of the study, which was the most important are the following : 1. results of the analysis showed employ multiple optical illusion pictures in Graphic Design verification through functional and aesthetic purpose film who designed the poster for him.2. characterized most of the designs for the film posters by adopting optical illusion to convey the idea directly involved in some of the posters, and indirectly in other designs for film posters.3. to color a vital and important role in the design process layout in general and film posters in particular, in terms of the valueof visual and attract attention and show a sense of visual Balaiham.4. designers tried to achieve the optical illusion through structural elements relationship with each other and relate to the content of the design idea that designed the poster for it.5. technical processing of photographs printed using modern techniques (computer technology) to achieve a state of thrill and excitement of the recipient in particular and it is the main components of the film poster.6. to achieve unity within the design configuration of the film poster through the relationship of the part or the part to the whole, to achieve the purpose of functional and aesthetic who designed the poster for it, and create element to attract attention of the recipient.7. made use of photographs and fees within the composition of the poster Film functional and aesthetic purpose for which it was designed poster Film Festival.Then the researcher recommended a number of recommendations, including : 1. to benefit from the employment of optical illusion in the overall design and design of film posters in particular to achieve the purpose of functional and aesthetic, commensurate with the cultural and technical progress of the current era.2. focus on the use of color variations and different values to achieve the optical illusion inside the optical configuration design for film posters.3. to take advantage of digital technology in order to create a sense of visual Balaiham effectively and efficiently within the configuration design of posters to attract film optical tightening of the recipient.4. rely on relations design Kaltrakp and penetration, transparency and juxtaposition to create the optical illusion phenomenon different depths within the space configuration design for film posters.5. stay away as much as possible about the use of symmetrical balance, as a result of raising the monotony and boredom within the design space for posters, which reduces the visual illusion feature film posters.The researcher made possible proposals that are searched in the future, including : 1. conduct a study on the visual aesthetic illusion done with digital technology.2. a comparative study between the visual aesthetic illusion done in the old traditional ways and done with modern techniques of posters.3. Recruitment optical illusion configurations Almc done with digital technology.And then seal Find a list of sources and supplements and summary in English.

برامجيات التصميم الكرافيكي ودورها في التصميم والاخراج الفني للمطبوع == Programs Graphic Design And Its Role In The Design And Artistical Direction For Printed

اسم المؤلف: بسام جاسم حسين بنانه
اسم المشرف: نصيف جاسم محمد عباس
الموضوع العام: الفنون الجميلة
السنة: 2013
الموضوع الدقيق: التصميم الطباعي
الدرجة: ماجستير
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:
المستخلص: With high technical sophistication that happened in the world of digital Program, it reflected way or another on the science of graphic design at its different types and from it the Artistical Directing for magazines that expanded and walked many fields, and was one of the most important data is the emergence of new structural frameworks, particularly with respect to graphics vocabulary and its relation to space design and regulate of color relations and diversity in employment written patterns, and so on, the great access for digital Program enhanced the innovative capability of the employees in this kind of arts, which now deals with everything new and modern, these Programs enhanced the world of print and enriched its structure design and referred it to the functional and aesthetic values and clear semantic, the art institutions is no longer far from the use of such Program and deal with it in a contemporary because of the interference potential at the heart of work design, and the graphic design must be the first to deal and deal with this Program and to serve the process of design and directorial, It must for graphics designer to be the first transact and deal with this Program and to serve the design process and directing, and all current research meant to deal with this type of cognitive engage in talk, an indication of the research problem by asking the following : What is the role of programs graphic design in design and Artistical Directing for print?The importance of research identified through : - - Enhance the practical skills of workers in the relevant journalistic institutions. - Take advantage of the technical capabilities offered by digital design programs in the field of design and Artistical Directing.The search identified by two objectives : - Demonstrate the role of graphic Programs design in the field of design and Artistical Directing for magazines. - Provide practical suggestions depend on what the results of research lead and its findings.The research determined by the following : Objective boundaries : - Study the Programs of graphic design related to the design and Artistical Directing to magazine board (internal pages) only.Spatial boundaries : - Designs the Iraqi magazines that published in Baghdad exclusively, by (5) types of magazines.Temporal boundaries : designs of magazines that published exclusively in , which represent the year of research study.Then researcher knew the terminology contained in research, namely : - Programs, Graphic design, Design, Artistical Directing, and Printed.And select the second chapter, which includes (previous studies) and (theoretical framework), as enrolled in three sections : - The first Section : - Journal origins and history.The second Section : - Elements of the structure of the magazine and the methods of design and directing.Third Section : - digital design programs and their role in directing and publishing.The researcher point set of indicators represented a summary of what resulted in the theoretical framework, including : - - Designer hit the press over time various design techniques and goal was to get out of a primitive design and directed by journalist as cutting, assembly and distribution unorganized and the difficulties of manual labor to enter more flexibility in stages with the implementation of computer programs. - Internal thread form factor gravitational continuity and form the largest part of the magazine organized Failure means the failure of the magazine from the functional and aesthetic. - Faces a designer journalist difficulties quality in terms of his move from manual labor to the computer the most complex, since the arrival of the printing press result reaction by designers and scribes at the time, and the arrival of the computer resemble the arrival of the printing press and the reaction came to realize designers how hard work design in computer programs. Followed by the research procedures contained in the third quarter marked by the adoption of the descriptive method (method of content analysis) in order to reach results, also represented a tool his form for determining axes analysis based on what emerged from the axes and indicators theoretical framework as well as the views of a group of experts, and then included chapter on the selection process models intentional non - probabilistic reasons and clarified the researcher, as the researcher to choose (5) magazines published in Baghdad exclusively is my intention, and select from each magazine two issues as availability in the domestic market and 50% contained on (6) models of research for pages The number of internal models surveyed 30 model, also took into account research validity and reliability of the tool, then the researcher models in the description of the (30) model and analyzed according to the themes that included in the analysis tool. Followed by a separation of the findings and discussed included in Chapter four, which included the following : - - digital programs supported formats (Victorian) (Vector Shape) to make it more effective and visually attractive, as in models ( - - - - - - - - - - - - - - - - - - - - - - - and %), and the researcher finds that the Victorian shapes colors and movements done by Rested through visual colorimetric leave spaces designed computerized through the program (Illustrator) and is added to the movement of large explosions when reading, browsing, and thus highlights the topics - text and images. 2 - reinforced the use of Adobe Photoshop effects in image processing method in terms of purity and activating misting command (Overlay) which appeared evident in docking bitmaps, as in models (4 - 5 - 10 - 16 - 17 - 22 - 23) and by (24 %), the researcher believes that it is important to use this option Pavement cover chromatic images more vibrant by reducing the details of areas dark light to highlight them and therefore it is important to enhance the purity and clarity of the images. - Activate the tool decreases density (Dodge Tool), and to address areas silhouettes in the pictures, as in the model and by (4%), and constitute the tool element of professional designer to It's a tool that can not be for professional designers abandoned, being easy to work and highly effective great use for image processing dark through the details of Interior Lighting.Then researcher concluded a number of conclusions, including : - - with all the possibilities offered by digital photo, but it's in all cases remained weak missed its strength has been dealing with the expressive discourse technically shallow, which means a lack of awareness of the technical skills in ways to deal with such kind of formal vocabulary that form the foundation pillar in the design of the pages. - Each program has privacy in the way in terms of design, the ease or difficulty resolution make it integrates with other programs, which may contribute to the completion of the design is of particular aesthetic dimensions.Then the researcher recommended a number of recommendations, including : - - access to programs, which provided digital design such a program (Photoshop) and (InDesign) and (Illustrator), which includes a great potential fit design and Artistical Directing. - keep pace with technical development and modernization carried out by the digital and programs companies that offer new every day has to do with design and Artistical Directing.The researcher presented ten practical proposals to redesign the interior pages of magazines and specifically page (beginning and middle).The researcher presented a proposal could be for a subsequent study complementary to the current search : - (Digital effects and their role in showing contents graphics) And then seal Find a list of sources and supplements

البعد الوظيفي للعناصر البنائية في التصميم الطباعي == Functional Dimension of The Structural Elements In Graphic Design

اسم المؤلف: نور احمد حاجم الربيعي
اسم المشرف: حكمت رشيد فخري العزاوي
الموضوع العام: الفنون الجميلة
السنة: 2013
الموضوع الدقيق: التصميم الطباعي
الدرجة: ماجستير
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:
المستخلص: The completed design layout space mixed the structural elements and react according to the ranges of operation and functional, establish by regulation and interrelationships that are formed according to the bonds of the structural discourse visual design career in Graphic Design in general and the cover of the magazine , in particular, for its fun mentality and culture of the recipient affect the everyday needs him in various directions. The focus of current research in almost all its attention on knowledge of functional dimension of the elements of building in Graphic Design in order to understand the mechanism of action and the realization of ideas and assisted by the intended delivery to the recipient, where enrolled Search classes several , came the first chapter required for the research problem which manifested itself by asking the following : ( What's the role of the functional dimension of the structural elements in layout design ? ) And demonstrated the importance of research in : The possibility to form a view of knowledge contributes to the Iraqi supplement the library a new type of research in the field of Graphic Design , as well as its contribution to the open window scientific knowledge for those working in the field of Graphic Design. As set a target search : (learn functional dimension of the structural elements in the layout design , and make proposals for practical purposes according to the results). Interested in the theoretical framework of three Detectives , touched first section of ( the concept of origination and development function , function in philosophical thought , a job in the art, design and function ). The second topic addressed ( in art and architecture design, structural elements for the cover of the magazine , and directorial styles for the cover of the magazine and its relationship to job performance ). While eating Section III variables design and its relationship dimension career as follows : (function and Attractions visual function through unity and diversity, function and significance , function and cognition, function and connectivity, functionality and digital technology , function and beauty). Then came the theoretical framework of inter indicators are the epitome of what resulted in the theoretical framework , including 1 - Position not be realized arbitrarily by the designer , but must have a level of awareness of the specialist, and a level of awareness Palmgeorat ofknowledge and phenomena exist. 2 - the aesthetic value of harmony with functional value and interpretation of functional value in a utilitarian manner and performance make it to the cover of the magazine outlook such us beauty and the value of a direct relationship between each other. Followed by the research procedures contained in the third quarter , marked by the adoption of the descriptive method (method of content analysis ) in order to reach results that achieve the target search. Also represented his research tool the analysis identifying axes form the basis of the theoretical framework , and resulted in the indicators and analysis axes were as follows : • functional dimension of the element Alkraveka • functional dimension of the element Altibograve • functional dimension - semantic structural elements • perception relationship the functional performance of the structural elements • processors relationship technical digital functional performance of the structural elements • 's function in terms of content • relationship methods design the functional performance of the structural elements • functional dimension _ aesthetic elements Altibogravekah According to the contents of each model on the unit where it was described and analyzed (16) sample research , based to the paragraphs of analysis, Chapter IV, has included a presentation of the findings of the researcher , the total number (18 ) as a result , for the first target of the search , and it was them : 1 - achieved a system architecture formal moot differentiation by employing forms Allamolovh and redesigned and adapted consistent and subtraction objective idea of the cover of the magazine, donor 's energy performance functional aesthetic through innovation and uniqueness in the way of subtraction, and this stems from a number of elements and the values of design that not only required The distinction is to make it unfit for understanding and vision , and but instigate our sense and intuition effective visual design field and in accordance with the requirements of utilitarian image. 2 - over - employing key Anwanat number and subsidiary in the cover of the magazine , had a negative impact in the process of receiving it , they distract the receiver because of the large number and its color variations and thusweaken functionality. 3 - Check the iconic structural element - written , which led to the production of functional structure - Tagged , designer prduses system Alamatah expressive semantics , through formal positioning of symbols and visual signs with signifier written. 4 - According to the designer of processors digital technology specialized processing digital photo in particular in the job enrichment - semantic image through the use of technology (filters ), as reported techniques pieces , deletions and additions, Alfotomonteg , and contributed to processors of digital technology is the basis in shaping the idea of working to break the stereotype of shapes and out of the conventional method of frames through Semiotics produced approach visually and functionally speech by digital technology. Then the researcher concluded a number of conclusions , including : 1 - Enter key to the language of mock job was through the adoption of the principle of sovereignty in the volumetric space of the cover of the magazine. 2 - rapid transfer visual and mental unit moving in the process of receiving the elements was due to the adoption of structural variations and sharp color value Altdadat her. The researcher organized recommendations A_i_vtha by in the light of its findings , including : 1 - choice of images with deep meanings and connotations that are consistent with two goals design idea. 2 - Pay activate visual discourse through the organization structures Altibogravekah the importance of being frees broadcast communicative the and functionally - Tagged - aesthetically pleasing. 3 - Activating Digital Alkraveka Design in all its specificity as a tool supportive performance done layout , and make it accessible to the hands of students in educational institutions and Fine Arts and the establishment of sections designed to teach and in line with global trends. The researcher also presented two proposals could form the focus of subsequent studies complement the current research , namely : 1 - the communicative function of Amolov formal layout design. 2 - Semantic job enrichment component Altibograve using digital processors. With regard to the second goal of the researcher presented a search applications proposed designs for the covers of magazines , according to the results. And then seal Find a list of sources and supplements

فاعلية البنى التصميمية في المنجز الطباعي المعاصر == The Effectiveness of Design Structures In Performed Contemporary Graphic Done

اسم المؤلف: باسم محمد صالح مهدي
اسم المشرف: عباس جاسم حمود الربيعي
الموضوع العام: الفنون الجميلة
السنة: 2013
الموضوع الدقيق: التصميم الطباعي
الدرجة: دكتوراه
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:
المستخلص: مثل موضوع البنى التصميمية مدخلا مهما في سبيل الكشف عن فاعليتها, فالعالم التصميمي عامة يستند في تاسيسه الى الفكر ومستجداته وبناءه لتشكل حضورا فاعلا ومؤثرا، مستمدة من الموروث الفكري والمعرفي وبما يحمله من تراكمات تؤدي دورها لايقاد ذهن المصمم وطريقة تنظيم | Design structures such as Multi an important input for the sake of effectiveness in detection achieve typographic performed, general design world - founded based on thought, Developments and constructed to form an active and influential presence, derived from the cognitive and intellectual heritage and including The magnitude of the lead role accumulations to light the mind of the designer and organized way and activated forms. For the purpose of standing on the importance of these two concepts came research in four chapters, the first chapter has been a systematic framework which included the research problem and its significance And objectives, it has exceeded the art of design data all data in the field of arts creativity and innovation the Technical, to show multiple movements and trends helped to achieve progress and success of this art because of its multiple potential future made him the art of indisputable, so the importance of research built on, The importance of search.1 - shed light on the concept of structure in design2 - Study of the importance of the design and effectiveness of structures and the extent of its impact on the creative and innovative capacity in the completion of contemporary design.3 - think of design variables and re drafted to expel more insight and provoke an objective and a target serves human life and the environment ,The researcher has identified its typographic Moundz theme, especially the contemporary (the label) within Temporal limit for the period of 2010 - 2012 represented publications (posters) carried out by the United Nations Organization, as it is the most sophisticated and comprehensive level The world, identified with the terminology, identified by the researcher efficiency and infrastructure, design and performed and contemporary, with its appropriate procedural definition. The second chapter represents the theoretical framework and includes four Detectives The first section included The philosophical concept of his sturcture , and thought to the importance of design and capabilities of the designer's mental perception and imagination, drawing including attributes of the culture and experience derived and draw symbols and signs, in addition to Maimthelh Zaguet ideological did achieve specific goals and to modernize Architecture design in form and substance consistent with variables conceptual art and design through detection efficiency and style, approach and style which Hiatt design according to new tools and instruments become the effort and creativity style to give a new vision and input, To update practices and achievement according to the theories of creativity and the creative capabilities of the designer, do not Ejad relationship between balanced feeling, and the idea and technique between the needs of functional and aesthetic design and theme What is the structure, but the result of these organizational relationships that Is the result of a coherent intellectual effort of activating the shape and phenotypic attributes and semantic, In the second part, the researcher highlighted Altibograveh elements of the picture, painting or planning as well as the color and the written text and logo as important elements and basic Do impressive technically and aesthetically and technically to the way processed according to traditional methods and innovative programs According to various design and technology, which Hiatt is designed with the ability to achieve innovative designs and creative through deletion and added, transparency and zoom out and zoom, And other technologies, and it was necessary for these elements to organize according to the basis of scientific and technical thought Kaltoazin, proportionality and relay and contrast, unity and diversity and this Contents third section, with conviction researcher that these rules and principles are not applicable in The third chapter was devoted to research procedures, dealing with researcher research community after select the search tool and methodology, and then analyzed sample the light of the outcome of the theoretical framework, which included the research sample (18) sticker have been selected in a manner deliberate , As for the fourth quarter was containedon the conclusions drawn from the research, and it was the most important.1 - .The design and construction mechanism is the process of thinking processes are subject to the ability of the designer and technical experience and expertise. And the accompanying analysis and synthesis processes according to the system I mean involuntary active in dealing with life and environmental and social requirements 2. Commonly used forms of expression the direct election of communication units, realistic and symbolic owns entrenched resulting from simplicity to build intellectual and semantic most of which included references knowledge Convention related to specific topics within the direct subtraction, contac3 - Try stylists generally provide better Maldém the posters reflect the essence of the value of intellectual realism and symbolic ways constructivism innovative and creative, was the most prominent features provide proposals characterized by realism expressive and embodied through the picture, color and address (written text)The structural done layout are subject to many variables, intellectual and technical, directly or indirectly, radical or superficial, these variables may overlap for a comprehensive system of technical configuration,That the participants formal numerous and varied to be a fertile field and carry the other is different connotations.Then seal this search with a list of sources and references and abstract in English.

تنوع دلالات الاشكال المرئية في تصاميم الاعلان التجاري == The Diversity of Semantics Shapes Visual Designs In Commercial Advertising

اسم المؤلف: ليلى علي رجب العبيدي
اسم المشرف: هند محمد سحاب العاني
الموضوع العام: الفنون الجميلة
السنة: 2013
الموضوع الدقيق: التصميم الطباعي
الدرجة: ماجستير
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:
المستخلص: يتميز الاعلان بانه قوة اقتصادية واجتماعية لايستهان بها ويعتمد نجاحه على قدرات المصمم الابداعية في توظيف عناصر التصميم بشكل ملفت للنظر يجذب المتلقي الى منتج قد لايكون بحاجة الى استهلاكه، ان اهم الاسباب التي دعت الى اختيار موضوع (تنوع دلالات الاشكال المرئية | Featuring announcement that economic power and social supports his success on the capabilities of designer creativity in the recruitment of design elements strikingly attracts the receiver to the product might not need to consumption, the most important reasons for choosing the subject (the diversity of semantics shapes visual designs in commercial advertising) is the ability of advertising to accommodate commercial designs with various connotations in visual formats, To give commercial advertising regeneration and dazzling ability to continue to acquire the attention of the receiver, who is under dozens of ads a day packed with ideas and images and connotations, but hotshot designer is able to implant the idea in the mind of the receiver to deliver a desired response from the entire advertising process. The search included a summary and four chapters, where the fact that the first chapter, the methodological framework of the research, which included the research problem represented by the following questions : 1 - The Semantic shows diversity in the visual forms only or whether the in the ad business?2 - How Semantic diversity arises through advertising formats across its design and progress of the sensory response and aesthetic towards fees or words in aboard commercial advertising, including advertising ensures speech affect the customer?The importance of research in being important addresses placed a semantic diversity of forms of visual designs in commercial advertising, as it is a point proceed in the field of advertising design and Learners in the Department of Graphic Design. In addition to the limits of temporal and spatial search, objectivity and research community goal of commercial advertisements in magazines and appointed Iraqi who represented the Iraqi network magazine advertising, then the researcher has identified search terms. The second chapter, which included three Investigation handled first section origins and evolution of commercial advertising any announcement date and stopovers on the most important stages undergone by the announcement from oral to written and evolution witnessed after the invention of printing, and new technologies and the impact of the spread of newspapers and magazines on a variety of designs The second part, the idea of design implications and dimensions in the Declaration traders have had placed significance in some detail cross - check ideas advertising, which represent the basic building block in the design, advertising through the shapes visible through (consistency, installation, mystery, clarity.) To form the meaning inherent behind the figure inIn this sense, design disclose the same result demonstrated icon and marks (iconography, symbolism, and indicative) reflects the appearance of the other meaning of her beauty functional verification, The third topic was the visual way and methods of design in commercial advertising, and was the first section talks about the formats of video and how organized according to the specific configuration and employ symbols written and image forms and types and logos in addition to employment chromatography and the rest of the elements (point, line, shape, space) according to the principles of design (unity and Diversity, General balance, repetition and rhythm, contrast, and sovereignty), which operate within a system architecture (focal length, radial, linear, synthesis, reticular, circular, random Speaking section to the methods directorial design mismatch image or cartoons or writing or combines more than style and all that in order to achieve the purposes of design to announce commercial next career and expressive and aesthetic, then the indicators that emerged from the researcher of the theoretical framework and previous studies that touched in one way or another study researcher then comes the third chapter which deals with procedures for research and analysis of the sample intentionality a group of ads in the Journal of the Iraqi network and discuss the results, which was the most important : system architecture (focal length, radial, linear, synthesis, reticular, circular, random Speaking section to the methods directorial design mismatch image or cartoons or writing or combines more than style and all that in order to achieve the purposes of design to announce commercial next career and expressive and aesthetic, then the indicators that emerged from the researcher of the theoretical framework and previous studies that touched in one way or another study researcher then comes the third chapter which deals with procedures for research and analysis of the sample intentionality a group of ads in the Journal of the Iraqi network and discuss the results, which was the most important : 1 - domination formalism based on the total area of occupancy Advertising exit conclusions, including that the semantic diversity does not respect the idea, method, or purpose, whether aesthetically or functionally, but that diversity holds in all the design process.2 - The perceived importance of the logo in advertising for each product being a commercial adds meaning and value of Advertising in the expression of his identity and a sign of trust between the consumer and the product.There were also recommendations for the researcher including : 3 - The designer uses label (symbol, icon, signal) in advertising design elements to demonstrate the commercial product because it tightens the receiver and it connects the idea of substance that particular day became tired recipients simplified format is clear.4 - The designer uses the mark (symbol, icon, signal) in advertising design elements to demonstrate the commercial product because it tightens the receiver and it connects the idea of substance that particular day became tired recipients simplified format is clear.Proposals5 - The designer uses the sign (symbol, icon, signal) in advertising design elements to demonstrate the commercial product because it tightens the receiver and it connects the idea of substance that particular day became tired recipients simplified format is clear.

الاطر الفكرية وانعكاساتها في تصميم المطبوعات الدينية

اسم المؤلف: صادق هاشم حسن الموسوي
اسم المشرف: نصيف جاسم محمد عباس
الموضوع العام: الفنون الجميلة
السنة: 2013
الموضوع الدقيق: التصميم الطباعي
الدرجة: ماجستير
اللغة: العربية
مكان الجامعة: بغداد
الصفحات الاولى:
المستخلص: Prevail in the world of intellectual and scientific variables... And overlap the treatises of this party, come research addresses the deliberative ideas as an important and necessary in the cultural communication and information update.. Hence it was dialogue of civilizations.. And individuals in the dialogue between them and the means of activating the intellectual and conceptual frameworks after he entered the concepts of globalization in all their in requirements attempt to impose a particular ideological line style.. But the cultures and traditions of theses communities attend to confirm the role that should not deviate or marginalizes its spiritual and physical level... Where is the means of communication, including print and one of the dozens of ways in which nations and peoples trying its institutions all through the dissemination of cultures, traditions and ideas and concepts..Being at hand and easy circulation and can be employed for the purposes of tourism, religious, economic and otherwise, generally, those nations and institutions are trying in various ways, the announcement of the frameworks related intellectual inheritance of civilization have, including religious shrines that frequented many parts of the world, which requires dissemination and promotion in support of after spiritual and material both whether, in Iraq this ancient country that stretches at home shrines are many varied and different religions and sects, the presence of printed religious for that shrines is an act communicative however, and worked the institutions of the thresholds of the holy given printed religious significance, as it is one of the media and promotion, , Because it appeals to the general public who attend religious shrines of different cultures and referents, and from this perspective the current research to examine and explore the link between spammersintellectual which is designed on the basis of publications issued by those shrines and between the artistic process and its implications, where his grandfather researcher subject should go into it, and distributed find classes as follows : The first chapter methodological framework of the research in terms of the research problem represented by asking the following : Are intellectual frameworks reflected on religious publications design? As the importance of research came in : ? The possibility of benefit from working in the field of Graphic Design in general and employed in the design of religious publications in particular.? The possibility of a briefing media organizations and advertising of the sacred thresholds, set a target Search in : ? The intellectual reflection spammers statement in the design of religious publications.? Provide practical proposals based on the outcome of the theoretical framework and indicators, and the search results, and then refer to the limits of research and determine the terms, as the second quarter included a theoretical framework, where it came from his interlocutor as follows : Also included the first section two addresses (such as conceptual frameworks, philosophy and thought, frame aesthetic, in the framework of art and design, intellectual framework - aesthetic when some civilizations, data intellectual thought and Islamic philosophy, frame artistic and intellectual philosophical Islamic "private"), as discussed topic the second to the (structure design, structure elements, elements Typography, foundations and structural systems), and interested third section in a statement (digital technologies and electronic publishing,producing and designing programs elements Typography, the communicative properties of print), , While the fourth section referred to the (design patterns prints, design publication, Graphic Design and Printing, the most important digital programs used in the design Jerafah), then followed by the indicators theoretical framework, and included the third quarter research methodology and procedures supported the descriptive method (method of content analysis)in order to reach results, and the research community, and the method of selection of models, and search tool which was to design a form identifying axes analysis based on what emerged from the axes and indicators theoretical framework, and opinions of a group of experts respondents who expressed an opinion scientifically built in, to other procedures reported in detail in separate proceedings, then the search in the analysis of the models chosen, came fourth chapter involving the results, discussed and that came from : Conceptual frameworks : 1. based methods of construction design which conceptual frameworks variety of dimensions, philosophical, and intellectual with theses global Islamic, and local variable rates and indicates this fact to the vulnerability results conceptual presented by the scientists and thinkers of the Islamic nation, and non - Islamic, and that proved the most of the ideas presented in the religious publications, namely the ideas of human dimensions related events experienced by the characters in question, as well as being connected to the religious and social situation associated with the ideological environment.2. Adoption of the style of presentation symbolic of the events promise to approach the representation formal, as in models (1, 2, 3, 4, 5, 6, 7, 8, 10, 11, 12, 13, 14, 15, 16, 17,18, 19, 20). And (95%). Thereligious symbols is one of the most important means showing historical events through the employ of being known and unknown when a lot of the audience, and generally the employment of religious symbols or environment - related religious forms is important in the embodiment of the structure of the idea, as well as the fact that the symbols represent a tool easy to bring ideas unhindered and difficulties.Elements Typography : 1. Recruitment effects digital available in computer software in order to achieve dimensions of aesthetic certain, as in the models (1, 2, 3, 4, 5, 6, 7, 8, 10, 11, 12, 13, 14, 15, 16, 17 , 18, 19, 20). And (95%). Commonly used these effects after he added an important set of filters and digital effects, and should be used by designer without distorting what makes writings without clarity and readability2. the emergence of clarity and readability in biblical patterns that have adopted away from digital processors that can come to the contrary where she appeared in all models. It is well known the importance of clarity and readability in hiring patterns written being talkie reader, and that the lack of interest by means cause problems in reading the text, which is not something he wishes designer and he has to pay attention to him.Structural foundations : 1. The adoption of symmetrical balance in the design of the versions with the absence of other balances, and appeared in all samples models. The adoption of symmetrical balance in this type of publications designer was caused by the use of a limited number of pictures of the shrines and domes and minarets of the design spacemakes space for syndication unbearable condensation or search for other balances.Regulations, and the relationship : 1. Recruitment open spaces will be the basis of which a picture has organized other formal elements as in the models (1, 2, 4, 5, 6, 7, 8, 10, 11, 13, 14, 15, 16). And (65%). A systems designer works on the printed employed in religious, and open spaces come to express fallow visual and openness structural system which is often linked to spiritual orientations for visitors.Communication characteristics : 2. Adoption of Direct to provide ideas. Appeared in all models. The use of the direct method in the presentation of the idea, makes it a high gloss deal with all recipients, and equally, and it needs this kind of stylistic designs of this direct relationship with a wide range and variety of people. Then ensued and the conclusions that came from : 3. The intellectual frameworks between the path in front of religious publications and designer working directory based on him in many of the propositions.4. Worked spammers and the arguments of religious thinkers and practitioners in religious affairs by direct reflex on the design structure of the print.5. The weakness that was apparent in the formal organization of the religious publication comes from the few know the designers of modern systems in Graphic Design, including the study of form and space relationships and employ photographs to the other.And continue with the outcome of the results and conclusions of the research researcher recommends including the following : 1. given conceptual frameworks that relate to Islamic history more attention and break the cycle of restriction, and to serve the - oriented ideological intermediary.2. the adoption of new methods in design and art direction and in accordance with up - to - date modern techniques.3. revolving develop specialized media and printing experts and designers led them informed and widely thought any ideological work will organize Publications printing and publications.4. Work on biological directorial sizes of prints and stay away from sizes that may occupy the continental and familiar.The researcher also suggested do following two studies : 1. employ images architectural design Islamic religious publications.2. dimensional aesthetic in the design of religious publications.He then read some of the works carried out by the Applied Researcher in which he singled out the second goal and a list of names of experts who showed Raya scientifically and technically, and he finished researcher finally conclude with a list of sources and supplements, Abstract and Title in English.