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الاعلان التلفزيوني ودوره في تحفيز السلوك الشرائي للمراة العراقية : دراسة ميدانية Television Advertising And Its Role In Stimulating The Purchasing Behavior Of Iraqi Women : An Empirical Study

اسم المؤلف: هدى عادل طه الغرب

اسم المشرف: ريا قحطان احمد الحمداني

الموضوع العام: الاعلام

السنة: 2015

الموضوع الدقيق: العلاقات العامة

الدرجة: دكتوراه

الجامعة: جامعة بغداد

اللغة: العربية

مكان الجامعة: بغداد

الصفحات الاولى:

المستخلص: عنوان هذه الدراسة (الاعلان التلفزيوني ودوره في تحفيز السلوك الشرائي للمراة العراقية : دراسة ميدانية) وهي دراسة مسحية اجريت على عدد من موظفات الوزارات العراقية في مدينة بغداد، على عينة قوامها(729) مبحوثة من مجتمع البحث البالغ (229,565).تهدف هذه الدراسة ال | The title of this study(Television advertising and its role in stimulating the purchasing behavior of Iraqi women : An Empirical Study) It is conducted survey study on the number of employees of Iraqi ministries in the city of Baghdad ,on a sample of (729) Researched, from research populations ( 229,565).This study aims to answer the questions have been formulated in the context of the research problem to identify the role of TV advertisement into whether stimulates the purchasing behavior of the female employee in of Iraqi ministries or not, What are the motivational techniques that stimulate the female employee to purchase, and the extent of the difference between respondents are in terms of demographic their characteristics.This research is located within the descriptive research the researcher used the survey method in the empirical study ,were selected the research sample purposively a manner sample and stratified sample of proportionality, and simple random the sample of employees in each ministry, which has been distributed the questionnaire forms for them ,The questionnaire was adopted as an instrument to collect data from respondents, and the questionnaire was divided into eight axes of each axis addressed aspect of the empirical study, and by the distribution of the sample were presented to a group of experts to see how much validity for the study.The research is divided into four chapters as follows : Chapter I : methodological framework for research, and the second chapter : television advertising and strategic the creative for the message a nuncio convincing, and Chapter III : The Psychology of TV Advertising and stimulate the purchasing behavior of women, Chapter IV : the empirical study (Applied framework of the study).Find out a number of important results : 1. One of the main reasons for Show female employee's Iraqi television advertising is new to learn about goods and services on the market at a rate (26.4%), this means that the Iraqi women you see in the ad the best way to see the latest products and features.2. Search Results showed that women employed prefer to watch television advertisements across the commercial breaks that permeates television programs as it solved a ranked first and the highest rate of (94.6%), this confirms that exposure to declare a non - selective exposure is any chance.3. Explained research the results (perfume advertisements and cosmetics) came ranked first by (86.75%)followed by ranked second (clothes, shoes, bags women) by (86%), this is normal women are inherently looking for products that are an essential part of her beauty and her personality.4. show search results that there is discrepancy in the respondents response to the kinds of temptations your advertising and which give rise and increases the demand for the buying, occupied the paragraph (hygiene) ranked first with the highest rate reached (81%) came paragraph (Fashion) (71%).5. Showed search results by behavioral response model that television to declare motivational role stimulates Iraqi female employee to take its decision purchasing came paragraph the announcement prompts me to buy a commodity provide me time, effort and quality by (90.75%), followed by a paragraph on the release of bullish advertised commodity because it is cheap at (89.75 %), and the announcement motivates me to buy a commodity for another commodity for free (84.50%), this indicates that the advertisements induce Iraqi women to purchase according to the motivational techniques used by advertisers.Most important hypotheses testing of results : - 1 - It has been proved health of the assumption : The creative styles in television advertising role in attracting the attention of the Iraqi female employee.2 - The non - validity of the assumption : that the employment of Art of Seduction in television advertising in him the importance of stimulating the Iraqi women employed on the purchase.3 - Prove the health of the assumption that television advertising leads to stir up desire of the Iraqi women in the purchase.4 - Prove the health of the assumption that television advertising has a role in stimulating the Iraqi women employed on the purchase.

مهارات واستراتيجيات التفاوض لدى المفاوض العراقي في اتفاق الاطار الاستراتيجي لعلاقة صداقة وتعاون بين جمهورية العراق والولايات المتحدة الامريكية Skills And Strategies Of Negotiation For The Iraqi Negotiator "In The Strategic Framework Agreement For The Relationship Of Friendship And Cooperation Between The Republic Of Iraq And The United States Of America

اسم المؤلف: جودت جاسم محمد الشويلي

اسم المشرف: رشيد حسين عكلة الشمري

الموضوع العام: الاعلام

السنة: 2015

الموضوع الدقيق: العلاقات العامة

الدرجة: ماجستير

الجامعة: جامعة بغداد

اللغة: العربية

مكان الجامعة: بغداد

الصفحات الاولى:

المستخلص: تهدف الدراسة الى معرفة المهارات والاستراتيجيات التي استعملها المفاوض العراقي في اتفاق الاطار الاستراتيجي لعلاقة صداقة وتعاون بين جمهورية العراق والولايات المتحدة الامريكية، فالتفاوض يعد ميدانا مهما من الميادين العلمية ويتصل اتصالا وثيقا بالحياة، فمادا | This research aims to Identify the skills and the strategies which the Iraqi negotiator used in the framework agreement model of the Friendship and co - operation relation Between Iraq and the United States of America, Negotiation is one of the most Important scientific fields and relevantly Associated with to life, as long as we live Negotiations will be exist , to avoid conflicts and reducing human Greed where we can all live in peace , to be the base for rules and principles among the people, therefore the Human experiences , absolutely No doubt , the ongoing conflicts will not result of any kind of ambitions to any part No matter how powerful he is.Because nothing last forever and life always changes , thus the co - operation is the best for better life and it’s the best way to approach the similarity among all the parties. Therefore, Negotiation became a science which has rules, principles and strategies and relies on the knowledge and skills as well the experience that came from the practice and training.For achieving the research goals the researcher uses the descriptive approach, and the research tool he uses the "Questionnaire form" which has been formed with the study goals , included themes that answers the study questions , and fulfill the study goals and these themes are ( the Negotiation , the skills of successful Negotiation , the elements which effect the Negotiation , the Negotiation strategies ).And about the individuals the study targeted the members of the Iraq negotiator of the strategic framework agreement who were(7). The study was divided into four chapters, the first chapter included the methodology, which discussed the importance the goals of the study as well as her Human spatial and temporal limits, and also explanation of the methodology which applied in this study. The second chapter included the evolution of the negotiation and it's stages, the negotiation concept and other linked concepts , as well talk about the negotiation importance in our life and to identify the main characteristics , items , principles of negotiation which are Indispensable for the negotiation process also to show the Overlaps in negotiation , the negotiation kinds ,and the effective elements in running the negotiation , the most important skills that must be in the successful negotiation.and the third chapter discussed how to run the negotiation process while the fourth chapter was specialized to the Field study.The most results which the study came up with : is the great important to Iraq from the strategic framework agreement between Iraq and United states, because it (the agreement) will identify the future relation between both countries (Iraq - United states and ends the American occupation Fact. and due to this agreement Iraq will be no more under the seventh item which was underwent it after the Iraqi occupation to Kuwait since 1990. The negotiation process needs a certain skills and experiences, and those skills are a basic element and by them one of the parties easily can achieve his goals.Obviously, all the characteristics of the successful negotiator are available in the public relations employees, However the Iraqi negotiator team have no specialized individuals in (P.R) Public relations who have an important role in the negotiation process which we can't forget. The study results founds also that the Iraqi negotiator team uses more than one strategy to achieve his goals, and adopt the common interests approach which preferred the co - operation between the American and the Iraqi side than the conflict in order to success the negotiation process. Also the study found that the Iraqi negotiator team has the Permissions and the authority to make decisions during the negotiation process which make it easier to reach the agreement in a very short period (the Iraqi - American strategic framework agreement).As a result to the field study came up with that the researcher recommended several recommendation such as : the necessary to make more researches about the negotiation due to the obvious shortage in the studies of the negotiation skills and strategies, especially in the Arabic management, and the necessary of involve the Iraqi negotiation team in specialized training courses of the negotiation field in order to give them the required skills and experiences , and finally optioning a specialized with Public relations to the Iraqi negotiation team to make a successful qualified negotiation which will achieve all the goals of the negotiation process.

القيم السائدة في الاعلان التجاري التلفزيوني وانعكاسها على السلوك الشرائي للجمهور العراقي The Prevailed Values In TV Commercials Advertisements And Their REFLections On The Purchasing Behavior Of The Iraqi Public

اسم المؤلف: عبد الستار حميد جديع الدليمي

اسم المشرف: عبد المحسن سلمان الشافعي

الموضوع العام: الاعلام

السنة: 2015

الموضوع الدقيق: العلاقات العامة

الدرجة: دكتوراه

الجامعة: جامعة بغداد

اللغة: العربية

مكان الجامعة: بغداد

الصفحات الاولى:

المستخلص: عنوان الدراسة : (القيم السائدة في الاعلان التجاري التلفزيوني وانعكاسها على السلوك الشرائي للجمهور العراقي) دراسة مسحية على عينة من جمهور مدينة بغداد قوامها (526) مبحوث.في ظل تعاظم التاثير الاعلامي بحياة الفرد، والذي اصبح فيه التلفزيون من اهم وسائل تعلم ال | The title of the thesis "The Prevailed Values in TV Commercials Advertisements and Their Reflections on the Purchasing Behaviour of the Iraqi Public" a survey study of Baghdad province people for "526". In the shed of the greatening massmediat effect in the life of the individual, in which T.V. become one of the most important means of acquiring the value beside the traditional sources like family, school, and mosques, where the individual find this matter by the repeated exposure for pictures & concentrated messages and familiar for the audience in the commercials, so we can feel the importance of the commercials as social & cultural motive. From the results of the thesis, it became clear that the commercials work as an enhancing factor that support the connection between the value of the product, and the personal values of the audience, where they form inner relation between the commercials and the values used by the advertiser, where this value is considered advertising strings which the commercial based on to pursued the audience, as well these values reflect the personal values and values pattern the prevailed values in society, the study was divided into five chapters and as follow : chapter one : the curriculum frame of the study, chapter two : the prevailed values in the commercials and their reflection on the social system, chapter three : T.V. commercials between the achieved possibilities and the economical social effects, chapter four : the purchasing behaviour of the consumer and the factors effecting it, and chapter five : the field study "the applying frame of the study". The results of the field study proved through the questionnaire list by identifying the peeks came in the commercial and which have an effect on the behaviour of the Iraqi consumer by the way of some sentences in the questionnaire and responded the sample's individuals in addition to that the field study proved that there is a positive trend between the traditional values used in the commercials like respecting the old, group spirit, the religious values, distinguishing & uniqueness, rest & health, where most of the sample individual agreed on and that the study proved that there are some negative values that appeared in the commercials and admit that their effect is big on the public purchasing behaviour toward certain products like sex values, individual values, consuming values, motivating to take great interest in the outlook, and imitating others. As well, the repeating the commercials on T.V. channels generate sustain existence of that product in the memory of the consumer, and the most attracting method of commercials on T.V. for the products is by acting.

العلاقات العامة وادارة الازمات في قطاع الطاقة : دراسة تحليلية للمدة من 1/1/2010 ولغاية 31/12/2013 Public Relations And Crisis - Management In Energy Sector An Analytical Study From 1/1/2010 To 31/12/2013

اسم المؤلف: سارة جمال منعم الزبيدي

اسم المشرف: ارادة زيدان الجبوري

الموضوع العام: الاعلام

السنة: 2015

الموضوع الدقيق: العلاقات العامة

الدرجة: دكتوراه

الجامعة: جامعة بغداد

اللغة: العربية

مكان الجامعة: بغداد

الصفحات الاولى:

المستخلص: يتناول هذا البحث (العلاقات العامة وادارة الازمات في قطاع الطاقة) ثلاث وزارات خدمية مهمة هي : النفط، والكهرباء، والموارد المائية في محاولة للوقوف على اهم الازمات التي تواجه تلك الوزارات وكيف تم التعامل معها وادارتها، اذ يهتم البحث بدراسة العلاقات العامة واد | This study deals with (Public Relations and crisis - Management in Energy Sector) in three important service ministries : Oil, Electricity and Water Resources in an attempt to tackle the most important crises dealt with by these ministries. The research crises for public relations and crises management. In spite of the importance of the topic, it did not get the big share in the media studies, especially that the ministries tackled here are service ministries that are related directly to the masses. The study aims at the mechanism of crises management in the sector starting from the diagnosis of the most important reasons of crises and ending with the criteria for evaluation of preformation. In addition to that, the study aims at knowing the role of public relations in the crises management and an attempt to come up with recommendations that could contribute to the enhancement of the worker performance in crises management. This research is classified within the descriptive studies as the researcher used the survey approach. The researcher made a survey of the news content in daily news bulletin of the ministries of energy sector by using the method of comprehensive restriction of the news issued by those three ministries within the period from (31/1/2010 to 31/12/2013). In addition to the survey of the internal masses specialized in represented in the team of the crises management in the three ministries sectors to reach to the data and information that are hardly to get in the other means. The researcher prepared a questionnaire form that includes a number of pivots that are distributed to the team of crises management of (77) respondents in the ministries.The nature of the study required the division into five chapters : Chapter One the theoretical framework of the study tackles (the problem, importance, objectives and scopes of the study as well as the approaches and tool also the previous studies that are related to the study. Chapter Two includes the concept of crises and the theoretical management in three inquiries : the first deals with the concept of crises and the related concepts; the second includes the means of diagnosing crisis in terms of characteristics, reasons and the curricula used, and the third inquiry is to clarify the crises management in terms of concept and the different between crises management and the measurement of crises management.Chapter Three is entitled public relations and the crises management in the three inquiries : the first inquiry tackles the public relations and the relation of the crises management and the activity practice, the second is about the employment of public relations for the tools of soft power in the crises international management, and the third inquiry studies to show how to crises management media. Chapter Four tackles the analytical aspect of the study. It includes the analysis of the media bulletin of the ministries of energy in three inquiries : the first tackles the analysis of the daily media bulletins of the Ministry of Oil; the second tackles the analysis of the daily media bulletins of the Ministry of Electricity; and the third tackles the analysis of the daily media bulletins of the Ministry of Water Resources.Chapter Five is devoted to the analysis of data and showing the results of the team of crises management in the ministries of energy in three inquires : the first inquiry includes data analysis and showing the results of the team of crises management in the Ministry of Oil, and the second includes data analysis showing the results of the team of crises management in the ministry of Electricity while the third inquiry includes data analysis showing the results of the team of crises management in the ministry of Water Resources.

صورة وسائل الاعلام الاميركية الموجهه للعراق لدى جمهور مدينة بغداد The Image Of Us Media - Oriented Among The Audience Of Baghdad City

اسم المؤلف: رنا عبد اللطيف حامد العزاوي

اسم المشرف: عبد المحسن سلمان الشافعي

الموضوع العام: الاعلام

السنة: 2015

الموضوع الدقيق: العلاقات العامة

الدرجة: دكتوراه

الجامعة: جامعة بغداد

اللغة: العربية

مكان الجامعة: بغداد

الصفحات الاولى:

المستخلص: ملخص الاطروحة : تعد الولايات المتحدة الامريكية من ابرز الدول التي استخدمت وسائل الاعلام في تنفيذ سياستها الخارجية لتصدير افكارها ورسائلها، وفق سياقات واطر مختلفة منها العولمة، والديمقراطية، وحقوق الانسان، والحرية، كاهداف معلنه للراي العام، وكانت المنطقة ال | The United States is one of the most prominent countries which used media in executing its external policy to export its own ideas and agendas under different frameworks and contexts including globalization, democracy, human rights and freedom as an announced aims for the public opinion. The Arab region was the most targeted with this policy. in an attempt to win the Arab public opinion in general and in particular the Iraq public opinion. To Form its image, The United States worked on creating television channels and radio stations in Arabic language oriented to the Arab audience in general and in particular to the Iraqis including : Alhurra - Iraq Satellite Channel, Radio Sawa and Free Iraq Radio.For this reason, our current thesis came to detect the image formed by the Iraqi public about the US media, and through which we will discover the image that the United States seeks to be formed.The Thesis used “survey method Media”, By scanning the media audience, and used for that “newspaper questionnaire tool” which applied on Baghdad audience. The Thesis also hired other research tools which are : - Scientific observation, which is a codified form to gain information about a certain phenomenon - Personal Interviews, which is an interview to collect data from people in charge of communication by interviewing them face to face to clarify some of the ambiguities.The main results of the thesis are as follows : - The thesis revealed the success of the US media - oriented "under study" in forming a positive image about the United States among the Iraqi public, the positive image came up in a big percentage among the audience. - The thesis revealed that the United States sought to improve its image in the Arab region in general and Iraq in particular, after marred by a lot of distortion as a result of the disastrous mistakes made by the US administration during the occupation of Iraq. - The thesis revealed that US media - oriented Is one of the important sources of political, cultural and social information to the Iraqi public; being widely watched by them - US media - oriented received high rates of preference among the Iraqi public, Alhurra Iraq Channel came first, Radio Sawa came second and finally Free Iraq Radio. - US media - oriented hired all technical tools to effect the targeted audience (Iraqi audience)and the thesis revealed that young people were the most targeted to influence them and form their opinions about controversial issues around the world.

دور المؤسسات الاعلامية العراقية في تعزيز الشعور بالمواطنة لدى الشباب الجامعي Role of The Iraqi Media Organizations In Promoting The Sense of Citizenship Among Iraqi University Youth

اسم المؤلف: محمد فالح تايه التميمي

اسم المشرف: محمد عبد حسن العامري

الموضوع العام: الاعلام

السنة: 2015

الموضوع الدقيق: العلاقات العامة

الدرجة: ماجستير

الجامعة: جامعة بغداد

اللغة: العربية

مكان الجامعة: بغداد

الصفحات الاولى:

توظيف العلاقات العامة لبرامج المسؤولية الاجتماعية في شركات القطاع الخاص : دراسة تحليلية لصفحات شركات الاتصالات المتنقلة في العراق عبر الانترنيت Employ Public Relations To Programs Social Responsibility In The Private Sector Companies

اسم المؤلف: اماني ميثم محمد

اسم المشرف: عبد المحسن سلمان الشافعي

الموضوع العام: الاعلام

السنة: 2015

الموضوع الدقيق: العلاقات العامة

الدرجة: ماجستير

الجامعة: جامعة بغداد

اللغة: العربية

مكان الجامعة: بغداد

الصفحات الاولى:

دور برامج العلاقات العامة في تحفيز السلوك الانتخابي لدى المواطن العراقي The Role of The Public - Relations' Programs In Election Stimulation Behaviour of The Iraq Citizen

اسم المؤلف: ايثار طارق خليل العبيدي

اسم المشرف: جاسم طارش العقابي

الموضوع العام: الاعلام

السنة: 2015

الموضوع الدقيق: العلاقات العامة

الدرجة: دكتوراه

الجامعة: جامعة بغداد

اللغة: العربية

مكان الجامعة: بغداد

الصفحات الاولى: