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بناء انموذج التميز الاداري في وزارة النقل على وفق انموذج التميز الاوربي EFQM == Building of Managerial Excellence Model In The Ministry of Transport According To The European Model of Excellence EFQM

Author name: دنيا تركي ردام

Supervisor name: علي موات الصيهود السوداني

General topic: Administration and Economics

Specific topic: Strategic Planning

Degree: Higher Diploma

University: University of Baghdad - Faculty Of Administration And Economics - Department Of Business Administration

Language: Arabic

University location: Baghdad

First pages:

Abstract: تناول البحث التميز الاداري بكافة جوانبه فضلا عن تسليط الضوء على امكانية تطبيق انموذج التميز الاوربي EFQM في تقييم وزارة النقل، وتحديد فجوة الاداء الفعلي لمحور نماذج التميز الاوربي في بعد الممكنات على وفق منهج الرادار وماهي فجوة الاداء الفعلي لمحور النمو | The research proposal model of excellence depending on the model of the European Excellence EFQM depending on the strengths and weaknesses of the phenomenon in the ministry as well as the statement of the amount of winning the gap between the European model standards and actual performance of the Ministry of Transport on the side of possibilities using a checklist designed to check the gap between the standards subject in the European Excellence Award EFQM under axis empowered only (leadership, policies and strategies, human resources, partnerships and resources, processes) were carried out analysis of the data by finding correlations between the enablers criteria using (SPSS) program and the application of radar approach, the study basically empowered important to build a European model as well as that the results depend on the possibilities axis results setting calls for a long time for the application and Bcesp time constraints and the lack of actual data, and check the focus of the results of specialized auditors and external neutral is required to provide the results.The application of this research in the Ministry of Transport and departments affiliated to the Ministry Center (planning and follow - up department, administrative and financial department, art department, contracts and licenses department, legal department) and to meet with many of the leaders in the ministry of the two directors and the number (5) and associate general managers and their number ( 4) sections of managers and their number (26) and aide to divisional managers and the number (14) to be the total number Through the review of the results after the analysis shows the importance of the introduction of modern management concepts in all joints of the ministry and its affiliates for Odol work to a job well done with high quality and excellence, and showed researcher importance of providing transport services with high quality and excellence with the addition of additives have value and prepare Award Iraqi excellence modeled Award Model excellence is initialized European standards in light of the reality in Iraq granted to government institutions unique to plant the spirit of competition and excellence among Iraqi institutions to upgrade and advancement of the Iraqi reality in its various aspects and the development of the service and the economic sector.

العوامل السلوكية والتنظيمية المؤثرة بالسرقات في المستشفيات الحكومية : دراسة تطبيقية في دائرة صحة بغداد الرصافة

Author name: دشوار جلال عبد الحميد الاتروشي

Supervisor name: سعد علي حمود عباس العنزي

General topic: Administration and Economics

Specific topic: Hospital Management

Degree: Higher Diploma

University: University of Baghdad - Faculty Of Administration And Economics - Department Of Business Administration

Language: Arabic

University location: Baghdad

First pages:

دور تنقيب البيانات Data Mining في زيارة اداء المنظمة : دراسة تحليلية في المصرف الصناعي

Author name: داليا عبد الحسين احمد الجرجفجي

Supervisor name: زكريا مطلك خضر الدوري

General topic: Administration and Economics

Specific topic: Business Administration

Degree: Master

University: University of Baghdad - Faculty Of Administration And Economics - Department Of Business Administration

Language: Arabic

University location: Baghdad

First pages:

دور القواعد القانونية في الحد من جرائم الوظيفة العامة : حالة دراسية في وزارة البيئة == The Role of The Legal Rules To The Reduction of Public Office Crimes (Search In The Office of The Inspector General of The Ministry of Environment)

Author name: خنساء جواد حسين

Supervisor name: محمد احمد حمد

General topic: Administration and Economics

Specific topic: Performance Evaluation

Degree: Master

University: University of Baghdad - Faculty Of Administration And Economics - Department Of Business Administration

Language: Arabic

University location: Baghdad

First pages:

Abstract: يهدف البحث الى تغطية البيانات للفترة من 2010 الى 2014 في وزارة البيئة وتشخيص بعض الظواهر السلبية التي تم الكشف عنها خلال تلك السنوات وقياس فجوة تطبيق القواعد القانونية من قبل الادارة والخاصة بالمخالفات والجرائم الواقعة على الوظيفة العامة والمرتكبة من قبل | The goal of the research is to diagnose some of the negative phenomena which was discovered through the period from (2010 to 2014) as determined by the national strategy to eliminate the corruption which was set out by the joint council of the corruption elimination in Iraq. And to measure the gap in applying the legal rules by the administration, concerning the misconducts and felonies upon the state employments made by the state employee and how far they are applied in the studied sample and to show the nature of the rules and their importance and their role when they are applied in scientific and expertise manner. And to encourage the offices of the general supervisors to adhere to them which will lead to the reduction of administrational and financial corruption which is inflicting the state employments, and to achieve distinguished monitoring level to achieve their goals in eliminating the corruption. The point of the research is to identify if there's an application for the legal rules that governs the state employments in an appropriate manner by the administration, and how much did their application had reduced the corruption financially and adminsterationally?. And to reach the goals of the research, three proposals have been made. Then applying the case study at the general supervisor's office of the environment ministry. And gathering the information and the data by : The annual reports issued by the general inspector's office between ( 2010 - 2014 ) Following a checklist made for the purpose of the research. The presumptions of the research was tested by nominal economical tools like ( the mean value, and, the standard deviation )The research came to conclusions, a remarkable one of them is, the application of the legal rules in scientific and studied manner by specialized employees in administration associated with the spread of awareness about legal texts which control the state employment has reduced misconducts and felonies in state jobs. As a result of the research some recommendations were made , most important, the administration of the researched office must emphasize on giving training and developing courses on a continuous basis for the employees on the level of the ministry an the office to explain the rules that governs the state jobs, and the rules of behavior of the jobs. And explaining the rights and duties of the employees to rise the level and quality of the employee performance. And increasing the awareness in the legal education for the employees, with assessment of their performance in the jobs. Which will play a role in reducing management misconducts due to the lack of knowledge and ambiguity in the legal base which controls the job. And emphasizing on the legislators to provide independence in work for general supervisors offices and their disconnection with their subordinates in decision making. To ensure they do their role in eliminating the corruption independently, unbiased and without the effects of external sides.

واقع اجراءات الرقابة المخزنية للحد من التسرب الدوائي : دراسة استطلاعية في مستشفى الكاظمية التعليمي == Reality of Inventory Control Procedures To Prevent Leakage of Drug An Exploratory Study In Al - Kadhemyia Educational Hospital

Author name: خلود كريم عبد كبة

Supervisor name: سعدون حمود جثير الربيعاوي

General topic: Administration and Economics

Specific topic: Hospital Management

Degree: Higher Diploma

University: University of Baghdad - Faculty Of Administration And Economics - Department Of Business Administration

Language: Arabic

University location: Baghdad

First pages:

Abstract: يعد تسرب الدواء من قبل العاملين في المنظمات الصحية التي يعملون فيها، من الممارسات السلبية التي لم تعد خافية او يمكن انكارها، والتي اثرت على المخزون الدوائي في المستشفيات، ولخصوصية المستشفيات كمنظمات خدمية تعمل على مدار الساعة، وتتعامل مع حياة الناس، ولكون | The leakage of the drug by those working in health organizations in which they work, the negative practices that are no longer hidden or be denied, and which has affected the stock drug in hospitals, private hospitals as organizations service working around the clock, dealing with people's lives, and the fact that stock drug is Lifeline hospital and we find without Health Organization has stopped working somewhat, it was important to search for inventory control systems and their role in reducing dropout pharmaceuticals.The problem for research in the phenomenon of leakage of the drug from the Health Organization in several ways, which is a kind of theft, the importance of research stems from the importance of the activity of the Organization of health in society and in particular on the aspect of medical and humanitarian and economic reasons, as well as the importance of good efficient and effective system oversight and control of this stock activity in health, and a statement following a leak of medicine Health Organization to highlight the phenomenon of drug shortages and their impact on the health of citizens.Researcher concluded by searching a number of conclusions, most notably : The stores Pharmaceuticals in general is perhaps the less leakage of the medication, even though it contains more stocks therapy in the hospital. And some hospital staff at all levels of scientific and management are leaking medicine to outside health care. also gone out of the researcher's recommendations including : the need to work control regimes inventory and the introduction of modern technology (computer), and the introduction of workers in the stores cycles of modern techniques in the management of warehouses, and the need to have the senior management of the organization of health knowledge management side in addition to the medical address the phenomena of corruption and confusion that filled by some organizations of health.

علاقة الانماط السلوكية لشخصية المدير باتخاذ القرارات الادارية في المنظمات الصحية في دائرة مدينة الطب : دراسة تحليلية

Author name: خلود سليم حسن الحمداني

Supervisor name: عبد الرحمن الملا

General topic: Administration and Economics

Specific topic: Hospital Management

Degree: Higher Diploma

University: University of Baghdad - Faculty Of Administration And Economics - Department Of Business Administration

Language: Arabic

University location: Baghdad

First pages:

تاثير الرؤية الستراتيجية في ضمان وتحسين جودة الرعاية الصحية المقدمة في المستشفيات المتخصصة : دراسة استطلاعية في مستشفى الجراحات التخصصية == The Effect Strategic Vision On Improvement Health Care Quality Provide By Assurance That Specialized Hospital Case Study In Specialized Surgical Hospital

Author name: خالدة سلمان سعد

Supervisor name: رغد محمد نجم الجبوري

General topic: Administration and Economics

Specific topic: Hospital Management

Degree: Higher Diploma

University: University of Baghdad - Faculty Of Administration And Economics - Department Of Business Administration

Language: Arabic

University location: Baghdad

First pages:

ابعاد الجودة في السيطرة على عدوى المستشفيات المكتسبة في عينة من المستشفيات العراقية

Author name: خالد كاظم عبد الامير

Supervisor name: سعد علي حمود عباس العنزي

General topic: Administration and Economics

Specific topic: Hospital Management

Degree: Higher Diploma

University: University of Baghdad - Faculty Of Administration And Economics - Department Of Business Administration

Language: Arabic

University location: Baghdad

First pages:

قياس مدى تلبية مخرجات الهيئة التمريضية لمتطلبات سوق العمل : بحث ميداني في كلية التمريض == Measure The Output of Nursing Staff To Meet The Requirements of The Labor Market (Field Research In Nursing College)

Author name: خالد حليم حسن الاعرجي

Supervisor name: صبيحة قاسم هاشم الاعرجي

General topic: Administration and Economics

Specific topic: Hospital Management

Degree: Higher Diploma

University: University of Baghdad - Faculty Of Administration And Economics - Department Of Business Administration

Language: Arabic

University location: Baghdad

First pages:

Abstract: تعد مهنة التمريض من المهن الطبية التي تحتل دورا مهما في مجتمع اليوم ويعد التمريض من العلوم والمهن التي ارتفع الاهتمام بها وبشكل مطرد في العالم الغربي حتى اصبح من الضروري مواكبة هذا التطور، كما ويشكل التطور الانتاجي وتحديث الخدمات الى زيادة الطلب على | The nursing profession is one of the medical profession, which occupies an important role in today's society and the science of nursing and professions that interest them, and rose steadily in the Western world until it became necessary to keep pace with this development, as a productive development and modernization of services to increase the demand for labor. The research aims to understand the relationship between the demand for nursing staffs and outputs of University College of Nursing. As well as understanding the relationship between the demand for health service staffs and the demand for nursing staffs, and provides a better understanding of the determinants of the demand for nursing staffs and those affecting the output of the Faculty of Nursing. The aging of the nursing staffing crisis causes a lack of staffing and the nursing shortage crisis, increasing the leaving is not registered or recognized and even in the case of compensation during the current lack of employment there is the problem of shortage of nursing faculty to teach these new educational programs through appropriate nursing. The resort of many countries after a certain periods of development in which to encourage the demand for a particular type of services and this applies to the health service embodied the demand for professional staff nursing and this is what tries to find proven by chapters of the four included in research starting from the first chapter, which includes a detailed methodology and previous studies, which indicate clearly poverty Arabic studies in this area while reflecting the amount of interest in the West and foreign universities in this field. The second chapter is a theoretical framework for the study and divided into two sections includes a first output College of Nursing in terms of the evolution and definition as well as the determinants and impact on the output while the register the second section the definition of the labor market nursing, which unfortunately lacks Iraq's most basic principles in the context of supply and demand employment, especially in relation to nursing staffs in order to adopt the Iraqi Health Ministry on the appointment of the central objection may reflect an implicit and an attempt to absorb the graduates of schools, institutes and colleges of nursing and also includes the topic and specific factors affecting the demand for nursing staffs. `The third chapter has dealt with methods of data collection and analysis based on the resolution of the stomach. Out Search a set of results such as lack of vision real with the students of the College of Nursing of the nature of the nursing profession applied also found that there are strategies reflect a shared vision between the reality of a basket of skill to fulfill the College of Nursing through training programs and teaching in it, which is a weakness in recognizing the nature of education and training in the College of Nursing, which should correspond to the needs of the labor market. this and that the labor market has a vision more clearly from the College of Nursing, which does not take into account the relationship between the staffs at their disposal and the increase in the plan acceptance, which leads us to the need to have a representative of the labor market in Board of the Faculty of Nursing and scientific departments contribute to the unification of visions and perceptions of the reality of acceptance and the necessary skills and quality of output and to build a College of Nursing vision and mission based on analysis of data from the external environment and what is involved in the opportunities and challenges of the factors of strength of its infrastructure and Mlakatha operating and technological capabilities.

جودة الخدمات الصحية ودورها في تحقيق رضا الزبون باستخدام نموذج (5Qs) - بحث تطبيقي في مستشفى بغداد التعليمي == Quality of Health Services And Their Role In Achieving Customer Satisfaction By Using (5Qs) Model - Applied Research In Baghdad Educational Hospital

Author name: حيدر منصور كاظم الزبيدي

Supervisor name: نادية لطفي عبد الوهاب الجنابي

General topic: Administration and Economics

Specific topic: Nursing Administration

Degree: Master

University: University of Baghdad - Faculty Of Administration And Economics - Department Of Business Administration

Language: Arabic

University location: Baghdad

First pages:

Abstract: يهدف هذا البحث الى تشخيص مستوى جودة الخدمات الصحية التي تقدمها مستشفى بغداد التعليمي وتحقيق رضا الزبون (المريض) باستعمال انموذج ((5Qs بابعاده الخمسة (جودة الاهداف، جودة العملية، جودة البنية التحتية الاساسية، جودة التفاعل، جودة الشعور العام) المطور من | This research aims to diagnose the quality of health services provided by the Baghdad Teaching Hospital and achieve customer satisfaction (the patient) level using (5Qs) model five dimensions (Quality Objectives, Quality of Process, Quality Infrastructure , Quality of Interaction, Quality of Atmosphere) developed by (Zinelidin, 2006), as well as determine the level of the gap between the dimensions of the model (5Qs) and the reality of health services provided and indicate the order of the dimensions of the model, according to the degree of importance , The research problem is to double the quality of health services assessment systems as well as weakness in identifying customers and their desires needs, and use the (Checklist) as a tool head in the collection of data as well as form questionnaire includes( 13) paragraph to poll customers about the health services provided to them and measure satisfaction with these services totaling (120), as well as the data and information obtained from the records and documents of the hospital with its various sections (technical department, quality department, pharmacy, medical equipment, medical education department), and get the results used some statistical methods including (arithmetic mean, standard deviation, percentages) , As well as the use of statistical program (SPSS), the research found a set of conclusions, including : 1 - The possibility of the application of model (5Qs) dimensions in the hospital on the quality of health services, measurement of these dimensions has shown good results. 2 - Dimensional arrangement, according to the results sequence of importance (Quality of Process, Quality of Interaction, Quality of Objective , Quality Infrastructure, Quality of Atmosphere ), amounting to total quality (70%), which means the possibility of adopting this model to evaluate the quality of services provided at the hospital. Find the need to adopt the dimensions of the(5Qs) model has been recommended to assess the quality of health services provided to patients within the Baghdad Teaching Hospital, since these dimensions is a modern indicators of some type, which provides a comprehensive assessment of the quality of health service in the hospital

ادارة النفايات الصلبة ودورها في حماية وتحسين البيئة / رؤية استراتيجية : دراسة حالة في بلدية الرشيد

Author name: حيدر كامل مشتت يسر

Supervisor name: لورنس يحيى صالح

General topic: Administration and Economics

Specific topic: Strategic Planning

Degree: Higher Diploma

University: University of Baghdad - Faculty Of Administration And Economics - Department Of Business Administration

Language: Arabic

University location: Baghdad

First pages:

تقييم الاداء للسياسات والبرامج وفقا للدليل المعد من ديوان الرقابة المالية الاتحادي بالتنسيق مع محكمة التدقيق الهولندية

Author name: حيدر حسن خنجر

Supervisor name: سناء عبد الرحيم سعيد العبادي

General topic: Administration and Economics

Specific topic: Performance Evaluation

Degree: Master

University: University of Baghdad - Faculty Of Administration And Economics - Department Of Business Administration

Language: Arabic

University location: Baghdad

First pages:

Abstract: تحظى عملية تقويم الاداء في المنظمات اهمية بالغة , وفي ظل التطور الحاصل في بيئة عمل المنظمات وانفتاح الاسواق والتطورات التكنلوجية في مجال الصناعة وارتفاع حدة المنافسة بين المنظمات الصناعية فرض عليها تبني انظمة لتقويم الاداء تعطي صورة واضحة عن ادائها وتمكنه | preparation process of performance evaluation in organizations is of extreme importance, and under development in organizations and the opening of markets and technological developments in the industry and heightened competition among industrial organizations imposed systems are built for performance give a clear picture about performance and competition. And centered research problem in answering the following questions : Is performance evaluation system is available in Wasit State Company for Textile Industries (sample research and is one of the companies belonging to the Ministry of industry and mining)? And how successful the company policies and programmes to achieve the goals set for it? , This research aims to assess the performance of policies and programs in the company, according to guide performance evaluation of programs and policies prepared by the Board of Supreme Audit and the Dutch Court of audit, to identify and promote the positive points and negative points to reduce or overcome, and reflected the importance of search through deeper objective performance evaluation of policies and programmes in Wasit State Company for Textile Industries in accordance with the Guide to performance evaluation of programs and policies for access to scientific knowledge and the real and substantive positive and negative impacts on policies and programmes and their implementation and impact Outputs and the extent to which proficiency the objectives sought to be achieved, perhaps about problematic adopted Finder descriptive to complete theoretical research while the case study approach was adopted (Case Study) to complete the practical side, and reached several conclusions that policies formulated by the company during the calendar years have not been sufficient to mitigate the losses cascading through increasing revenues and reducing expenditures and There is no significant development in the company's activity, both in the production process or on marketing and sales level. search reached a set of recommendations was working on a comprehensive policy by the company, in coordination with all concerned ministries and provincial Council, and drafted realistically and accurately based on information and data are truthful and correct lead to increased chances of success and achieve expected benefits (limitation of consecutive losses) when implementing and reduce the risk of failure to the lowest possible

امكانية التحول الى المنظمة المتعلمة في ضوء تحليل فجوتي المعرفة والاداء الاستراتيجي : بحث تطبيقي في عدد من المصارف الاهلية العراقية == The Possibility of Transformation To A Learning Organization In Terms of Analysis The Knowledge And Strategic Performance Gaps : Applied Research In A Number of Iraqi Private Banks

Author name: حنين شلال ابراهيم العزاوي

Supervisor name: صلاح الدين عواد كريم الكبيسي

General topic: Administration and Economics

Specific topic: Business Administration

Degree: Master

University: University of Baghdad - Faculty Of Administration And Economics - Department Of Business Administration

Language: Arabic

University location: Baghdad

First pages:

Abstract: يسعى البحث الى تسليط الضوء على تحليل العلاقة بين فجوتي المعرفة والاداء الاستراتيجي ومدى تاثير هذه العلاقة على امكانية التحول الى المنظمة المتعلمة , وسعى البحث الى تحقيق جملة من الاهداف المعرفية والتطبيقة. اذ تعد المعرفة المورد الاساسي لنجاح المنظمات لذل | Research seeks to shed a light on analyzing the relevance between the gap of knowledge and the gap of strategic performance and the effect of this relevance to the possibility of transformation the learning organization. The research sought to accomplish a number of practical goals : knowledge is considered the main source of organizational success; hence, organizations always seek to develop their skills through reducing the knowledge gap, treating it and standing on the relation of the gap of strategic performance of the organization; it is expected that the strategic gap is effected by the knowledge gap in a wide range manner, over and above the great desire to alter into enlightened organizations to meet the requirements of the 21st century.The main problem to be discussed was : is that analyzing the relation between knowledge gap and the strategic performance gap leads to the fact that organizations necessarily change into learning ones, the fact that those organizations understand this equation and their abilities in finding a kind of convenience between knowledge gap and the strategic performance gap and how to employ this relation to the possibility of transformation the learning organizations.In order to clarify the relationship between the researches variables, five main hypotheses have been formed, the questionnaire method has been adopted as a means of gathering data and acquiring financial data with its analysis. The questionnaire was subject to Validity and reliability tests : distributed to 62 Managers of private Iraqi banks (Baghdad, Al - Kheleej, Ashoor, Al - Itihad & Ilaf) and for analyzing research data the (SPSS) and (Excel) ready - to - use programs were used. The main statistical tools used in analysis were : "percentage, frequency, average, diversion, differential factor, Spearman connection factor, simple linear slant and the route analysis".The statistical methods discharged a number of results, mainly the The existence of a positive relationship between analyzing the knowledge gap and the strategic performance gap, to the possibility of transformation the learning organizations and not to mention the effect of knowledge gap in building learning organizations mediated the gap of strategic performance.In the framework of discussing the results, the research forwarded a number of conclusions, mainly that analyzing the relation between knowledge gap and strategic performance gap has a great impact on diverting it to learning organizations.

العوامل المحددة لاستراتيجيات تسعير المنتج الصناعي في سوق الاعمال العراقية : بحث تحليلي في عدد من شركات القطاع الصناعي == Determinants of Industril Product Strategies In The Iraqi Business Market Pricing Search Analytical In Number of The Iraqi Industrial Sector Companies

Author name: حنان صفاء علي الربيعي

Supervisor name: نعمة شليبة علي الكعبي

General topic: Administration and Economics

Specific topic: Hospital Management

Degree: Master

University: University of Baghdad - Faculty Of Administration And Economics - Department Of Business Administration

Language: Arabic

University location: Baghdad

First pages:

Abstract: يمثل التسعير مكانه مهمة من بين عناصر المزيج التسويقي ( 4ps) لكونه يمثل جانب الايرادات فيها التي بدورها تمثل احد الركائز المهمة من الموارد المؤثرة في بقاء المنظمات ونموها وتطورها , وان الاخفاق في تحديد مستويات الاسعار واستراتيجياتها له اثارا خطيرة على واقع | Pricing has an important position among the elements of marketing mixture ( 4ps ) as it represents revenues that in turn represent one of the important pillars' for resources affecting on organizations sustainability and development , and the failure in determining prices and their strategies has a dangerous effect on the organizations reality and future as a whole. from this point , we have chosen the title of this research named.This study is considered important because of pricing importance as it represents the resource that contributing in achieving companies objectives ( under research ) and enhancing their effectiveness , competition and position in the market. a number of industrial sector companies are chosen ; and the test of correlation and effect hypotheses for pricing strategy are adopted in this study. the sample tested is of the managers of industrial sector of ( Al - zawraa General company , Iraqi cement company , modern dyes company , General construction company , and chemical industries company ). data is collected of (102 ) managers of the company’s management , and questionnaire is used as an essential tool for data collection , in addition to that , personal interviews are made in the companies for the study sample. a number of computerized statistical techniques in spss system are used for handling data , and the factors effecting in them and their determinants.The most important conclusions of this study are , the companies lack for marketing departments , their pricing strategies are not clear , there is an effect of lawful and government factors on pricing directions. the study has recommended the necessity of decreasing government constraints on pricing for these companies, and choosing clear strategies suitable for the market and competition.

معوقات تطبيق فلسفة ادارة الجودة الشاملة في عدد من منظمات الخدمة العراقية == Obstacles To The Application of Total Quality Management Philosophy In A Number of Iraqi Service Organizations

Author name: حنان رياض خليل العبيدي

Supervisor name: مها كامل جواد

General topic: Administration and Economics

Specific topic: Business Administration

Degree: Master

University: University of Baghdad - Faculty Of Administration And Economics - Department Of Business Administration

Language: Arabic

University location: Baghdad

First pages:

Abstract: تكمن مشكلة البحث حول تشخيص المعوقات التي تحول دون تطبيق ادارة الجودة الشاملة TQM في عدد من منظمات الخدمة العراقية, وتتضح اهمية البحث في ابراز دورادارة الجودة الشاملة TQM في دعم وتحسين المنظمات التي تعمل ضمن القطاعات الخدمية وزيادة اهتمام الادارة العليا بض | The aim of this research is to statement the main obstacles that prevent the application of total quality management (TQM) in a number of Iraqi service organizations. The research, also, tries to classify the priority of the obstacles depending on the type of surveyed service organizations. And diagnoses the extent to agreement or difference of the research sample member's views on the order of obstacles of TQM, and also proposes a set of solutions to address these obstacles.The research is based on test of two main hypotheses, the first one is (There are a set of obstacles prevent the application of total quality management TQM in a number of Iraqi service organizations), whereas the second main hypothesis is (There are a significant differences between the views of the research sample members about the obstacles to the application of total quality management TQM in a number of Iraqi service organizations). A group of service organizations were selected and by one organization in each of the sectors (health, finance, education, higher education, and tourism), which are, (Al - Yarmouk Teaching Hospital, Rafidain Bank/ Branch of Hay Al - Arabi Al - Jadid, Al - Karkh/1 Directorate of Education, College of administration and Economics/ Baghdad University, and International Palestine Hotel). The research adopted the questionnaire as a tool to analyze the practical side, which was distributed to the leaders by a total of (80) questionnaire.A number of statistical methods, appropriate to the nature of the data and the research hypotheses, have been applied. It has been used : frequencies, percentages, mean, and standard deviation to describe and analyze the sample, and one sample t - test to test the validity of the first major hypothesis, also, F - test (ANOVA) and LSD (SCHEFFE) to test the second main hypothesis and sub - hypotheses derived from it.The research has shown the existence of a set of obstacles that prevent the application of TQM in surveyed service organizations, which are, (administrative obstacles, cultural obstacles, obstacles of human resources, financial obstacles, and environmental obstacles). It also shows that there are significant differences between the views of the research sample members about the "administrative and environmental obstacles" in Iraqi service organizations. And there are no significant differences about the "cultural, human resources and financial obstacles" between surveyed service organizations.The results of the research showed that the administrative obstacles have been at the forefront of the obstacles that prevent the application of TQM in all of Al - Yarmouk Teaching Hospital and College of administration and Economics, while the obstacles of human resources were in the first place for the Rafidain Bank. Also, the financial obstacles had a priority among the other obstacles in Al - Karkh/1 Directorate of Education, whereas the environmental obstacles have topped in the International Palestine Hotel. So the researcher recommends surveyed organizations to start the treatment and removal of TQM obstacles depending on their own priority.

دور التمريض في ادارة النفايات الطبية في المستشفيات العراقية : دراسة حالة في مستشفى جراحة الجملة العصبية التعليمي == The Role of Nursing In Medical Waste Management In Iraqi Hospitals Case Study In Neuro - Surgical Teaching Hospital

Author name: حنان رحيم حسن الحلفي

Supervisor name: غني دحام تناي الزبيدي

General topic: Administration and Economics

Specific topic: Hospital Management

Degree: Higher Diploma

University: University of Baghdad - Faculty Of Administration And Economics - Department Of Business Administration

Language: Arabic

University location: Baghdad

First pages:

Abstract: ان الهدف من هذا البحث هو معرفة اسهام الملاك التمريضي في تنفيذ برنامج ادارة النفايات الطبية وتناول البحث دور ادارة النفايات الطبية ودور الملاك التمريضي في ادارة النفايات الطبية، وتمثلت مشكلة البحث بغياب الدور الواضح للملاك التمريضي في تعامله مع النفايات ا | The goal of this research is to know the contribution of nursing staff in the promotion of medical waste management program , the discussions dealt with the role of medical waste management and the role of nursing staff in management of medical waste. The problem of the research is the absence of clear role of the nurses in dealing with medical waste in the researched hospital (Neuro - surgical teaching hospital ) , The researcher used the case method to study the problem, that have been collected from the relevant information depending on checklist which include two divisions, the first division relates to the management of medical waste, and the second part relates to nursing staff and their role in the management of medical waste, as it was distributed to a sample of (25) an individual, including department managers, units responsible persons, and members of control pollution committee , and ( graduate ,technical ,skilled) nurses. In order to address the data results, the researcher used statistical methods, including percentages (%), the frequency and (Z) test to compare the role of MWM (medical waste management) with the role of nursing staff in the management of medical waste. The most significant results are : absence of participation of nursing staff in transferring medical waste from it's source to collected containers in admission rooms , in addition to uncertainty of transfer of these wastes to the central storage position, because of they are not notified by hospital management or medical waste management , also most of nurses refuse in participation to transfer medical wastes, refuse in daily and monthly documentation to size and type of medical wastes because of job - interference and lack of clarity of roles. The main recommendations were to clarify the role of nursing staff in dealing with medical waste through meetings and seminars as one of responsibilities and duties. The research also include a proposal for the establishment of the department for processing medical waste at the level of the hospital and develop a job description for graduate nurse management of medical waste.

تقييم كفاءة الاداء الاستثماري للموازنة العامة : دراسة حالة في دائرة ماء بغداد == Evaluation The Efficiency of Investment Performance of Public Budget Case Study In Baghdad Water Authority

Author name: حنان اياد عبيد

Supervisor name: عماد محمد علي عبد اللطيف العاني

General topic: Administration and Economics

Specific topic: Business Administration

Degree: Higher Diploma

University: University of Baghdad - Faculty Of Administration And Economics - Department Of Business Administration

Language: Arabic

University location: Baghdad

First pages:

Abstract: يهدف البحث الى تسليط الضوء على تقييم كفاءة الاداء الاستثماري للموازنات العامة في دائرة ماء بغداد التابعة لامانة بغداد، ومتابعة عملية التنفيذ للمشاريع كون عملية تقييم الاداء تعد مرحلة من مراحل الرقابة والتي تكشف عن نواحي الضعف والخلل في اداء المشاريع، اذ | The research aims to shed light on the evaluation of the efficiency of the investment performance of the general budget in the circle of water belonging to the Municipality of Baghdad Baghdad, and follow up the implementation process of the projects that the process of assessing the performance of longer phase of control and that reveal weaknesses and imbalances in the performance of the projects, as it has been to rely on the statement of the reality of the circle as well as determine the financial achievement rates for investment projects as well as assessing the efficiency of the performance of the budget by determining the level of efficiency of production projects using production capacity index. As well as a statement of how the best use of the financial allocations for projects for the period (20102014) and identify deviations and diagnose obstacles and difficulties facing the implementation of the projects. The use of many sources and references, laws and reports to support what has been put forward views and ideas as it was reached a set of conclusions was among them The lack of an information network between the Department and the authorities supervising the implementation of investment projects, particularly the information technology provides the facilities in terms of speed in the delivery of information and data and the right time, leading to speed the completion of works and projects, saving time and effort and reduce costs. The delay in approving the budget, as well as delays in the financing of the circle with cash as it is funding in recent months of the year, in addition to the delay procedures for Mounaqlat between projects within the overall costs in order to obtain the approval of the Ministry of Planning and Development Cooperation.While the recommendations of these conclusions areProviding network advanced information which enables the authorities supervising the implementation of investment projects to provide the department with information and data and reports daily and as soon as possible, which enables existing administrative work of speed in decision - making and stand on the reasons Allko and delays in the completion of projects and according to what is planned to bring benefits to the community through the provision of the best service. Finance department with cash during the first months of the year, in addition to special measures to be Mounaqlat within the competent minister the power without the need to obtain the Ministry of Planning to be part of the overall costs.

العلاقة بين الابداع والتغير التنظيميين وتاثيرهما في فاعلية المنظمة : دراسة تطبيقية لاراء المديرين في شركتي المنصور وابن سينا العامتين == The Relationship Between The Organizational Innovation And The Organizational Change And Their Effects On The Organizations Effectiveness (A Poll Study For A Sample of Ministry of Industry Companies

Author name: حميد علي احمد الملا

Supervisor name: صبيحة قاسم هاشم الاعرجي

General topic: Administration and Economics

Specific topic: Business Administration

Degree: Master

University: University of Baghdad - Faculty Of Administration And Economics - Department Of Business Administration

Language: Arabic

University location: Baghdad

First pages:

Abstract: تناولت هذه الدراسة موضوع العلاقة بين الابداع التنظيمي والتغير التنظيمي وتاثيرهما في فاعلية المنظمات. ولقد اختبرت الدراسة في القطاع الصناعي ممثلا بشركة المنصور العامة وشركة ابن سينا العامة احدى تشكيلات وزارة الصناعة والمعادن. وطبقت الدراسة على عينة مكونة | This study has taken into consideration the subject of the relationship between the organizational innovation and the organizational change and their effects on the organizations effectiveness. The study has been tested in industrial sector represented by two major companies related to Ministry of Industry in Iraq. The first company was State Al - Mansour Company , The second one was State Ibn Sina Company. The study was applied on a sample of (140) managers distributable among many managerial levels members of ( board of directors, general managers or delegated managers, department managers, division managers, and unit and office managers ). The study has used the questionnaire as a main tool for collecting the data, and information in addition to the personal interviews and some annual reports related to companies. The study has tried to test a number of major and minor hypotheses related to the relation and regression among the variables of the study, and the differences among the companies in the main variable of the study for the purpose of answering all the questions related to the problem of the study and reaching the established objectives. For the purpose of processing the data and the information related to the study the researcher has used tested by non - parametric statistical tools as : Mediator, Scope, False limit factor and Regression. The study has reached to several conclusions, such the availability of the main three variables in a high level in the all companies under consideration, the availability of significant correlation among them, and significant effect for each of the organizational innovation and organizational change in the organizational effectiveness. And these results came appropriate with the hypotheses related to this aspect. The researcher has presented a number of recommendations, such as the necessity of encouraging and building organizational innovation by the companies managements and applying that in their different policies and programs related to the human resources. In addition to that, it is necessary to adopt the organizational change culture and training the managers on its skills and traits. Farther more, the necessary of the dependence of companies in executing its operations and the treatments with their customers, market, and on the standards and indicators that a achieve the effectiveness and success in their functions in different means and techniques.

التاثيرات البيئية والمالية لمعالجة النفايات الصلبة وانعكاساتها على التنمية المستدامة : بحث ميداني في مدينة كربلاء المقدسة == Environmental And Financial Effects of The Treatment of Solid Waste And Its Impact On Sustainable Development Search Field In The Holy City of Karbala

Author name: حميد خضير جاسم اليساري

Supervisor name: اياد طاهر محمد الجبوري

General topic: Administration and Economics

Specific topic: Business Administration

Degree: Master

University: University of Baghdad - Faculty Of Administration And Economics - Department Of Business Administration

Language: Arabic

University location: Baghdad

First pages:

Abstract: هدف البحث هو التعرف على التاثيرات البيئية والمالية للنفايات الصلبة والعلاقة بين اساليب معالجتها والجانب البيئي والمالي ومن ثم انعكاس التاثيرات البيئية والمالية على التنمية المستدامة, وذلك من خلال استطلاع اراء القائمين على ادارة النفايات الصلبة ومعالجتها و| The aim of this research is to identify the environmental and financial Effect of solid waste and the relationship between styles of Solid waste treatment and Environmental and financial side , then the reflection of environmental and financial Effect on sustainable development , through a survey on solid waste management and treatment, this survey included (40) employees of holy Karbala Municipality Directorate, as well as (20) employees of supervisory authority on the management of solid waste ,representing by Directorate of Karbala environment. To achieve the aim of the research was planned hypothetical express logical relationships between variables : the independent variable (styles solid waste treatment(,The mediator variable (environmental and financial aspect( and The dependent variable (sustainable development).several hypotheses have been suggested as initial answers to explain the nature of these relationships , this research seeks to verify their validity.Also one of the the objectives of this research is to identify styles Solid waste treatment currently used by Karbala Municipality Directorate and the amount of waste per day, their characteristics and determine the current cost to be borne by Karbala municipality Directorate and revenues from them.Research methodology was an descriptive and analytical approach, based on field research style. a questionnaire has been prepared as a research tool to measure the environmental and financial effects of the treatment of solid waste and its Effect on sustainable development, hypotheses was tested by statistical tools as : the arithmetic mean , standard deviation , coefficient of variation , correlation coefficient and simple linear regression coefficient.The results showed the following : 1. the absence of application of any style for Solid waste treatment officially in the holy city of Karbala.2. There is a correlation and Effect between the styles of solid waste treatment and environmental aspect.3. There is a correlation and Effect between the styles of solid waste treatment and financial aspect.4. There is a correlation and Effect between the environmental aspect and sustainable development.5. There is a correlation and Effect between the financial aspect and sustainable development.6. There is a correlation and Effect between the styles solid waste treatment and sustainable development.

دور الممارسات الفردية والجماعية في تحقيق متطلبات راس المال المعرفي : بحث استطلاعي لعينة من اساتذة جامعة بغداد

Author name: احمد حسن احمد

Supervisor name: صلاح الدين عواد كريم الكبيسي

General topic: Administration and Economics

Specific topic: Business Administration

Degree: Master

University: University of Baghdad - Faculty Of Administration And Economics - Department Of Business Administration

Language: Arabic

University location: Baghdad

First pages:

ادارة الموهبة والمقدرة الجوهرية للموارد البشرية كخيار لتعزيز الميزة التنافسية للمنظمات : بحث ميداني في وحدات الاداء الجامعي == Talent Management And Core Competency For Human Resources A Choice For Enforcement of Competitive Advantage For The Organization Field Research In University Performance Units

Author name: حسـين وليد حسين عباس

Supervisor name: غني دحام تناي الزبيدي

General topic: Administration and Economics

Specific topic: Business Administration

Degree: Master

University: University of Baghdad - Faculty Of Administration And Economics - Department Of Business Administration

Language: Arabic

University location: Baghdad

First pages:

Abstract: الغرض من هذا البحث تسليط الضوء على العلاقة بين ادارة الموهبة والمقدرة الجوهرية للموارد البشرية وانعكاسهما في تعزيز الميزة التنافسية للكليات، وسعى البحث الى تحقيق جملة من الاهداف المعرفية والتطبيقية. اذ تشكل ادارة الموهبة الاتجاه الحديث لادارة الموارد ال | The purpose of the research to focus the light on the relation between talent management and essential core competency for human resources and its inflects in enforcing competitive advantage for the colleges. Talent management represents modern direction to manage the human resources and the principle source to provide the organizations with high skill employees and distinguished performance. Also The core competency for human resources are regarded as cornerstones execute all tasks and duties that were undertaken by the colleges including the best competencies. Due to the great changes of the environment which are the colleges carry out their responsibilities, several colleges started looking for means and ways to strengthen their competitive advantage. The Problem of Field study is represented by the existence of clear failure in implementation of the activities of Talent management and concentrate on constructing core competencies for human recourse, and negligence of its role in consolidate competitive advantage in Iraqi colleges, Also the research aimed at to achieve several applied and knowledge objectives, and According to such a problem and objective , and in order to verify the variable of the main and sub - study , we formulated (7) principle hypothesis with (24) sun - hypothesis. Adopted The questionnaire as a tool to collect data of the study according to ready criteria and standards by using pentagonal Liker grade. It was subjected to the measures of honest and firmness, and distributed among (69) person from the employees in university performance units in (18) colleges from five Iraqi universities : “ Baghdad , Almustansiriya , Technical , Alnahrain , and AL.Iraqia university “. To analyze the data of the study, we used Statistics programs (SPSS) and (Excel). The statistical instrument that used in the analysis was “curve, available coefficient , correlation coefficient for Spearman , simple and multi linear slope and analyzing of the path”. The statistic approaches showed several results , the most important one was the existence of moral relation between the Talent management and core competency for human resources. Also showed that is moral effectiveness for each of the Talent management and core competency for human resources in consolidating the competitive advantage for the colleges , and the level of the effectiveness increase if they existed together. Regarding discussion of the results , the study presented several conclusions , out of the talent management and core competency for human resources are the competitive advantage for the colleges under dynamic environment that worked in the matter , which required increasing concentration on application of the activities of talent management and construct core competency for human resources ,that a working within , through knowing the advanced experiences of other advanced countries and make use of it in a best way

تاثير قنوات التوزيع في تحقيق رضا الزبون : بحث ميداني == The Impact of Distribution Channels To Achieve Customer Satisfaction / Field Research

Author name: حسين هشام عبد الرحمن السامرائي

Supervisor name: غسان قاسم داود سلمان اللامي

General topic: Administration and Economics

Specific topic: Business Administration

Degree: Master

University: University of Baghdad - Faculty Of Administration And Economics - Department Of Business Administration

Language: Arabic

University location: Baghdad

First pages:

Abstract: يعد التوزيع من عناصر المزيج التسويقي الرئيسة التي بواسطتها تستطيع المنظمات ايصال منتجاتها عبر قنوات خاصة الى جميع زبائنها في الزمان والمكان المناسبين لتحقيق المستويات المرغوبة من رضا الزبون، ولذا ومن هذا المنطلق والاهمية يعتبر بحث تاثير قنوات التوزيع في | The distribution of the elements of the marketing mix key by which organizations can deliver their products through private channels to all customers in the right time and place to achieve levels desired by customer satisfaction, so this sense and importance is to investigate the effect of distribution channels to achieve customer satisfaction in the industrial sector Iraqi basic orientation the current study. The eating study of customer satisfaction of topics complementary to the importance of distribution channels for organizations of Iraq, and the fact that the industrial sector is the most important pillars for building the economy of countries and their development, the researcher on the sample selection of industrial organizations of the Ministry of Industry and Minerals in Iraq, and the purpose of achieving the objectives of current research as sample consisted of (70) members of the administrative staff and technicians at the General Company for dairy products (Abu Ghraib) and the General Company for the manufacture of medicines and medical supplies - Samarra subsidiaries of the Ministry of Industry and Minerals in Iraq, and the purpose of updating the requirements of research data was collected and employ personal interviews as well as observations researcher that reward with the research sample, were Using a number of statistical methods mean, standard deviation, and simple linear correlation, and simple linear regression coefficient, and multiple linear regression coefficient, and test (Mann - Whitney) in the display, analysis and interpretation of the results of the study. The research found to a number of conclusions, mainly managed departments marketing that uses factors influencing the selection of distribution channels and evaluate the performance of distribution channels in directly influence customer satisfaction in order to achieve the levels desired satisfaction by senior management, but the influence evaluate the performance of distribution channels to achieve Customer satisfaction was greater than the effect of the distribution channels (totaling), On the other hand, factors affecting the choice of distribution channels have had a deep impact in achieving customer satisfaction, especially the factors relating to the organization totalling axes. The most important recommendations, the Iraqi companies Industrial if it wanted to achieve levels desired customer satisfaction it must increase interest productivity distribution channels and by working on a comparison between the rate of productivity channels distributive owned with rates similar to companies other competition, and motivate and reward members, and improve productivity channels distributive, and addressing the problems and obstacles faced by the members of the channel, and increased influence in the recruitment of all potential and financial resources optimally, so this sense and important companies must when selecting channels distributive appropriate work on the design of distribution channels fit in with their products and taking into care factors influencing in the selection of these channels on the one hand and evaluate the performance of the members of the channel (an attempt to take corrective action to adjust according to market developments) on the other, which ensures organizations Iraqi industrial further increase distribution opportunities for their products and to achieve levels desired by customer satisfaction, which is one of the most important objectives of Industrial Organizations Iraqi.

ستراتيجية العمل والتخصص في المنظمات غير الحكومية : دراسة لعدد من منظمات مدينة بغداد == Business And Specialization Strategies In The Non - Governmental Organizations/A Study Onseveralorganizations In Baghdad

Author name: حسين محمد لهمود الفتلاوي

Supervisor name: كامل كاظم بشير الكناني

General topic: Administration and Economics

Specific topic: Strategic Planning

Degree: Higher Diploma

University: University of Baghdad - Faculty Of Administration And Economics - Department Of Business Administration

Language: Arabic

University location: Baghdad

First pages:

Abstract: ان للمنظمات غير الحكومية تاثير في داخل المجتمعات التي تنشط ضمنها، وهو يمثل التغيير الايجابي الذي تهدف تلك المنظمات احداثه في المجتمع، ويزداد ذلك التاثير باعتماد المنظمات غير الحكومية التخصص في مجال العمل واعتمادها استراتيجيات واضحة في اعمالها، والمجال | Maintaining the privacy of work and consistency on the strategic orientations are of the most important challenges facing the non - governmental organizations NGO especially that these organizations are working in an unstable environment which reflected in their work through facing many options and challenges encountered in connection with determining the nature of its business, and areas that copes with their ability, and focus on it.The study examined the deviation of non - governmental from the goals side acts side acts dispersion of efforts and weakens its focus on the main purpose for which it was founded. In addition to that, those businesses often do not align the jurisdiction of the non - governmental organization implemented in a manner incompetent, causing the waste of money and efforts. Hence it highlights the importance of specialization work for non - governmental organizations as a strategy. Therefore hypothesis that built the success of non - governmental organizations, but rather depends on how dependence specialization strategies that are consistent with its goals in the fields of employment and recognized the importance of networking and identify principles for dealing with other state institutions.The researcher studying the two projects and to compare the strategic directions and determine the amount of deviation from these trends, also touched on the sources of funding and networking and principles for dealing with government institutions.The study found that the strategy in general practices of NGOs in Iraq is weak, and there are no special strategies networking followed by organizations, there is also a gap between the strategic goals of the non - governmental organizations and the goals announced by the rules of procedure, and the weakness in the capacity of organizations to shift toward self - financing, where most of the projects rely on grants from the foreign & international part.The study also illustrated the most important solutions and proposals to increase the efficiency of NGOs strategic practices in the recommendations that came out of this study, by continuing academic studies regarding the strategic practices for NGOs

تاثيرات الخطا البشري في المخاطر المصرفية وامكانية التحول نحو المنظمة المتعلمة : بحث تجريبي في عدد من المصارف العراقية الخاصة == The Effects of Human Error In The Banking Risks And The Possibility of Transition To A Learning Organization Empirical Study In A Number of Iraqi Private Banks

Author name: حسين لازم الزيدي

Supervisor name: سعد علي حمود عباس العنزي | صادق راشد حسين الشمري

General topic: Administration and Economics

Specific topic: Business Administration

Degree: Doctorate

University: University of Baghdad - Faculty Of Administration And Economics - Department Of Business Administration

Language: Arabic

University location: Baghdad

First pages:

Abstract: يهدف هذا البحث الى دراسة تاثيرات الخطا البشري في المخاطر المصرفية وامكانية تحويل المصارف العراقية الخاصة الى منظمات متعلمة، وذلك من خلال قياس واختبار تاثير الخطا البشري في المخاطر المصرفية، والوقوف على المخاطر الاكثر ارتباطا به للتركيز عليها، وتقديم المع | This research aims to study human error effects in the banking risks and the possibility of converting the Iraqi private banks to educated organizations, and through the measurement and testing of human error effect in every kind of banking risks types and stand on the most closely associated with the risks in order to focus on them and make appropriate processors have with respect to and increase the availability of skills and expertise required to carry out banking operations of error - free manner. Find dealt with human error in terms of meaning and understandable, classifications and types, causes and consequences and its approaches and theories. Also addressed placed banking risks in terms of meaning and concept, species and entrances and theories, also addressed placed banking risk management and measurement. Also addressed the evolution of organizations down to the learning organization, including the concept and characteristics and dimensional measurement, and the requirements of becoming a learning organization. The research was sealing his intellectual and theoretical study of the relationship between the three threads with the submission of a successful international experiences. We depart search of his problem to was the need of the Iraqi private banks, which are supposed to reflect the level of development and progress in financial and economic of the country areas, to a deeper understanding of the human errors committed within the bank either by management or employees, and to understand their causes and consequences and its direct and indirect effects in banking risks, which are a feature of the banking environment, and thus its impact on the bank's success in achieving its objectives, or protect it from falling into failure, and leave the banking market. So it was necessary to find a strategy to ensure the management of human errors and management of banking risks, be the basis of learning from the mistakes of the past and adopt the principle of creativity and knowledge, within the court system called the learning organization.The research methodology depend on experimental method, has identified a set of hypotheses that have been tested different tools of financial analysis, the style of case study statistical tools. Has been selected five banks exposed to real problems for analysis and access to the results serve to know the effects of human error in the banking risks, it was also selected three banks from the good rating for comparative purposes to measure the possibility of converting to banks, educated organizations. The research has come to many of the most important results that the most important errors that affect the banking risk is management mistakes, especially mistakes of decisions making, and that more risk is affected that the credit risk. The research found that the dimensions of learning organizations in Iraqi banks available moderately, and that non - distressed banks are best able to switch to an learnining organizations

راس المال الزبائني بتماثل الزبون والمنظمة في اطار فلسفة التسويق الشمولي : دراسة تحليلية لاراء عينة من المدراء والزبائن بمصرفي الرافدين والرشيد == Customer Capital Via Customer - Organization Identification Within The Framework of The Holistic Marketing Philosophy (A Analytical Study of Sample Opinion From Managers And Customer At In Al - Rafideen And Al - Rasheed Banks

Author name: حسين علي عبد الرسول الجنابي

Supervisor name: غسان قاسم داود سلمان اللامي

General topic: Administration and Economics

Specific topic: Business Administration

Degree: Doctorate

University: University of Baghdad - Faculty Of Administration And Economics - Department Of Business Administration

Language: Arabic

University location: Baghdad

First pages:

Abstract: يهدف البحث الحالي الى توظيف اطار فلسفة التسويق الشمولي لتعزيز راس المال الزبائني بوجود تماثل الزبون مع المنظمة كمتغيروسيط. وتتجسد مشكلة الدراسة الرئيسة بتساؤل اساسي مفاده كيف يستطيع المصرف ان يعزز راس ماله الزبائني من خلال تبني فلسفة التسويق الشمولي. وت | Current research aims to employ framework of a holistic marketing philosophy to enhancing customer capital existence of customer - organization identification. And embodied the main problem of the study questionably fundamental view how can the bank to enhancing its capital customer through the adoption of a holistic marketing philosophy. The study sample target managers in the Rafidain and Rasheed, as well as his customer, has been included in the study sample (120) individual heads of departments and branches. Offset (120) customers of the two banks. For the purpose of data collection research relied on questionnaire as the main tool has been developed in the light of the views and thoughts of researchers and specialists in the field of study variables.In light of the results of the statistical analysis, Search devised a set of conclusions was the most important : Bank can enhancing its capital customer through relied on marketed holistic philosophy verify the customer's social needs in identification. Based on conclusion study by the research, was derived a set of recommendations, the study community can find to overcome some obstacles present or future, especially since the banking industry in Iraq is witnessing dramatic shifts. Perhaps the most important of these recommendations was the need to adopt management banks surveyed holistic marketing philosophy and work to make them, through the inclusion of the Bank's vision and mission, and must move towards different market sectors so that they can penetrate as much as possible from the market