البحث — المستودع الرقمي العراقي

نتائج البحث: 3 من أصل 128

تاثير التسويق المستدام في تحقيق الميزة التنافسية : دراسة تطبيقية في الشركة العامة للمنتوجات الغذائية == The effect of sustainable marketing in achieving competitive advantage A prospective study in The General Company for Food Products

اسم المؤلف: اسامة محمد حماد

اسم المشرف: معتز سلمان عبد الرزاق

الموضوع العام: الادارة والاقتصاد

السنة: 2018

الموضوع الدقيق: ادارة اعمال

الدرجة: ماجستير

الجامعة: الجامعة العراقية - كلية الادارة والاقتصاد - قسم ادارة الاعمال

اللغة: العربية

مكان الجامعة: بغداد

الصفحات الاولى:

المستخلص: تناولت الدراسة عددا من المتغيرات منها المتمثلة بالميزة التنافسية وكيفية تحقيقها من خلال التركيز على تبني مفهوم التسويق المستدام ، اذ ان الشركات العالمية بدات في تبني استراتيجية تسويقية جديدة اخذة بنظر الاعتبار الاستدامة البيئية وعدم الاضرار بالمجتمع من دون اغفال هدفها الدائم للربح ، وبسبب ماتعانيه شركات الصناعة الوطنية من انخفاض حصتها السوقية والتراجع في انشطتها جاءت فكرة الباحث من منطلق الدور الذي يمارسه التسويق المستدام بابعاده ( التسويق الابتكاري ، التسويق الموجه للزبون ، تسويق قيمة الزبون ، تسويق الاحساس بالرسالة ،التسويق الاجتماعي ) في تحقيق ميزة تنافسية للشركة تمكنها من تحقيق التفوق في السوق، وتهدف الدراسة الى تناول تاثير التسويق المستدام في تحقيق الميزة التنافسية وذلك من خلال اختبار فرضيات رئيسة عدة تفرعت منها فرضيات فرعية لمعرفة علاقة الارتباط والتاثير بين متغيرات الدراسة وللاجابة على التساؤلات المتعلقة بالدراسة استخدم الباحث اسلوب العينة القصدية والمقابلات الشخصية والمعايشة الميدانية والاستبانة كاداة قياس ، اذ تم اعدادها بالاستناد الى المراجعة النظرية للادبيات وباستعمال مدرج ليكرت الخماسي ، وتم اخضاعها لاختبارات الصدق والثبات، اذ وزعت 56 استبانة على من هم بدرجة (مدير ،معاون مدير، اعضاء مجلس الادارة ، رؤساء اقسام ، ورؤساء الشعب) ، وللتحليل الاحصائي تم استعمال عددا من المقاييس الاحصائية منها : النسب المؤية والتكرارات ، تحليل المتوسطات ، الانحراف المعياري ، تحليل الانحدار المتعدد وذلك بالاعتماد على برنامج (spss) لاختبار الفرضيات وبرنامج (Excel) في ادخال البيانات ومعالجتها | This study has dealt with a number of variables which include the competitive advantage and how to achieve it through focusing on adopting sustainable marketing concept، as the international companies start adopting a new marketing strategy taking into consideration the environmental sustainability and not to cause harm to the society without overlooking their primal goal for profit. Because of the national companies suffer from decreasing their market shares and the regression of their activities، here comes the idea of the researcher from the role sustainable marketing is playing in its dimensions (innovational marketing، customer oriented marketing، customer value marketing ,sense - of - mission marketing and social marketing) in achieving competitive advantage that enables the company to achieve privilege in the market.The study aims at discussing the influence of sustainable marketing in achieving the competitive advantage through testing various main hypothesis from which sub - hypothesis has emerged in order to know the correlation and the influence relationship among the study variables and in order to provide an answer to all the inquiries related to the study. The researcher employed the intentional sample method، personal interviews ، field co - living and questionnaire as measuring methods. These have been made according to hypothetical review of the literature by using Lekert’s pentamerous plan. They are subjected to integrity and proof testing as 56 questionnaires were distributed among those who were as the degrees of ( manager، associate manager ، member of board ، heads of departments and heads of divisions ). For the statistical analysis a number of statistical measurements are used that include (percentages، ratio frequencies averages analysis، standard deviation and multiple regression analysis) by depending on (SPSS) programme to test hypothesis and (Excel) programme in data entry and processing.

ثاثير اندماج العاملين في ريادية الاعمال : دراسة تطبيقية لعينة من الشركات العائلية في بغداد == The impact of employee engagement on entrepreneurship

اسم المؤلف: درداء عبد الملك محمود

اسم المشرف: صلاح الدين حسين الهيتي

الموضوع العام: الادارة والاقتصاد

السنة: 2018

الموضوع الدقيق: ادارة اعمال

الدرجة: ماجستير

الجامعة: الجامعة العراقية - كلية الادارة والاقتصاد - قسم ادارة الاعمال

اللغة: العربية

مكان الجامعة: بغداد

الصفحات الاولى:

المستخلص: his study aimed at diagnosing the effect of employee engagement on its dimensions (vigor, dedication, and absorption) in entrepreneurship in its dimensions (innovation, proactive, taking risk, and VisionEntrepreneurship). Include the study community a number of family businesses in Baghdad, represented by (30) family firm, and The sample consisted of (112) individualsHowever, the number of questionnaires returned was (91) to shareholders in family businesses distributed to (Commissioner, Deputy Commissioner, Board Member, Head of Section or Division).In order to achieve the objectives of the study and test hypotheses, the analytical descriptive method was used. The questionnaire was used as a main tool for measuring and collecting data. It included (44) questions, as well as the interview program, the Statistical program was used (SPSS V.23) in the analysis of data based on a set of statisticalmethods, notably : mean, standard deviation, coefficient of variation,simple linear correlation coefficient, multiple regression analysis. Thestudy also reached a number of conclusions, the most important ofwhich were : 1. The existence of significant correlation and effect between the employee engagement in its dimensions (vigor, dedication, andabsorption) and the entrepreneurial dimensions (innovation, proactive, taking risk, and Vision Entrepreneurship). 2. There is a clear difference in the intensity of the effect of the dimension (vigor and absorption) compared to the dimension (dedication) when using the method (Stepwise), although these dimensions have high estimates in the results of descriptive statisticsAs the researcher presented a set of recommendations, the most important of which were : 1. The need to give attention to the companies surveyed for everything that would strengthen the vigor of their departments, and enrich the workto achieve better levels of absorption.2. The need for government institutions to encourage and support the industrial capabilities of family businesses by giving them more opportunities and opening the way for them to submit their development plans and ideas and apply them in the form of successful projects offering various products and services.

التنوع الثقافي ودوره في تحقيق الميزة التنافسية : دراسة تطبيقية في شركة اسيا سيل للاتصالات المتنقلة == Cultural diversity and its role in achieving competitive advantage Applied study in Asia - Cell Communications Company

اسم المؤلف: اسراء احمد منصور حسون

اسم المشرف: قيس ابراهين حسين

الموضوع العام: الادارة والاقتصاد

السنة: 2018

الموضوع الدقيق: ادارة اعمال

الدرجة: ماجستير

الجامعة: الجامعة العراقية - كلية الادارة والاقتصاد - قسم ادارة الاعمال

اللغة: العربية

مكان الجامعة: بغداد

الصفحات الاولى:

المستخلص: The objective of this research is to address the issue of cultural diversity in one of the telecommunication organizations operating in Iraq, namely, Asia Cell, and its relation to the competitive advantage of the organization. After a number of questions were raised about the level of cultural diversity in the organization and the level of achieving the competitive advantage achieved by that organization, Cultural diversity is of great importance in introducing new managerial and innovative ideas that contribute to the achievement of a competitive advantage, the management's position on cultural diversity and the extent to which this diversity contributes to the achievement of a competitive advantage.In order to achieve the objectives of the research, a field study was carried out after hypothesizing the existence of a significant correlation between cultural diversity and competitive advantage and the existence of a relationship of significant significance for cultural diversity in competitive advantage. A questionnaire was designed and presented to a group of arbitrators, The company has reached 102 employees to benefit from the information obtained from them and analyzed through the statistical program (SPSS).The results of the research showed a relationship between cultural diversity and its dimensions in the organization and the competitive advantage and its dimensions, as well as the relationship of the impact of cultural diversity and its dimensions in achieving the competitive advantage of the company. The researcher reached a number of conclusions through the presentation of the theoretical aspect of the research and then the results related to the practical aspect. The most important of these was that cultural diversity has a clear role in achieving competitive advantage. It contributes to achieving excellence and obtaining competitive advantage. Cultural diversity in the dimensions of the competitive advantage of the organization in question, and predicted that the researcher will be cultural diversity in the coming decades an essential advantage of organizations seeking, especially in the circumstances of globalization and its challenges.The research reached a number of recommendations, the most important of which is that the management of organizations must strive to achieve the competitive advantage of their organizations according to the latest findings of the researchers to excel at other organizations that share the same field. Among the most recent is cultural diversity, which must be in accordance with the standards of competence and skill and diversification of expertise . And the need to raise awareness among the workers in the organizations of the importance of respect for other cultures and deal with them positively and not to limit interest in the negative competition with those cultures or overcome. And that the presence of minorities, including women in the organizations should be a source of enrichment of these organizations and non - sensitization of their presence these minorities may be effective in certain areas can be used.