البحث — المستودع الرقمي العراقي

المستخلص: تبحث هذه الدراسة في مزيج الاتصالات التسويقية كمتغير مستقل والسلوك الشرائي للمنظمة كمتغير تابع وهي دراسة تحليلية في شركة مصافي الوسط (مصفى الدورة ) وقد تضمن المتغير المستقل خمسة متغيرات فرعية هي ( الاعلان , ترويج المبيعات , العلاقات العامة , التسويق المباش | This study looking at the combination of marketing communications as a variable independently and purchasing behavior of the organization as the dependent variable and is applied study in Midland Refineries Company (Daura) The independent variable included five sub - variables (advertising, sales promotion, public relations, marketing direct personal sales) and highlights the problem of the study to find an appropriate solution epistemological problem of a statement on the relative importance of a combination of marketing communications for the behavior of the purchasing organization in addition to the field problem of the obvious shortage of marketing information in most executives when making a purchase decision in the company, and the study aimed to determine the nature of the relationship between the variables key and finding the level of influence between them in addition to clarify the basic concepts of marketing Communications and purchasing behavior of the organization it has been selected Midland refineries Company (Daura) locations for the application of the study and collected the data through a sample of (82) members of the managers in the company researched distributors in a number of management levels selected respondents intentional the study relied on a field approach, and used the questionnaire as a tool head for the collection of data and information as well as interviews and personal observation and some of the annual reports of the company has been the use of statistical software (SPSS V. 23) and (AMOS) for data and information which included processing (percentages, Weighted Mean, standard deviation, Spearman rank correlation coefficient, relative importance, the coefficient of determination R2, F test, Z test, sequential regression testing). has reached a researcher to a number of the most important conclusions was the following : 1. The existence of a link between the moral and the effect of a combination of Communications and purchasing behavior of the organization relationship.2. the company's management is interested in direct marketing and public relations larger compared with other marketing communications activities in order to introduce the goods and services they sell or need.The most significant recommendations : 1. The need for the company using multiple forms of media, new and innovative combination of marketing communications marketing communications alongside traditional forms.2. Due to the size of the activities of procurement management in the company researched should build an organizational unit that determines which features and its location in the organizational structure of the size of activity it performs.

الادارة الالكترونية وتاثيرها في تحقيق النجاح الاستراتيجي : دراسة حالة في مديرية تربية الكرخ الثانية == Electronics Management And Its Impact In Achieving Strategic Success Case Study At Directorate State of Education Al - Karkh / Second

اسم المؤلف: وسن عباس جلوب الربيعي

اسم المشرف: مها عارف بريسم العزاوي

الموضوع العام: الادارة والاقتصاد

السنة: 2017

الموضوع الدقيق: التخطيط الاستراتيجي

الدرجة: دبلوم عالي

الجامعة: الجامعة المستنصرية - كلية الادارة والاقتصاد - قسم ادارة الاعمال

اللغة: العربية

مكان الجامعة: بغداد

الصفحات الاولى:

المستخلص: تختبر الدراسة الحالية التاثير للادارة الالكترونية ومتطلباتها (دعم الادارة العليا , والموارد التقنية والموارد البشرية ) في النجاح الاستراتيجي, وقد تمثلت مشكلة الدراسة بعدد من التساؤلات, تم الاجابة عنها لمعرفة ما مدى اهتمام الادارة العليا بدعم تطبيقات الادا | The current study testes the relationship of electronics management effect and its requirements (Supporting top management ,technological and human resources) in achieving strategic success, the problem of study represented by many of questions were answered by recognition the range of top management in supporting the technical applications consequently by achieving the strategic success of population circle (directorate of Al - Karkh / Second ). Then identifies the relationship of impacts among these variables , the importance of this study rise from the significant rule that played by the electronical management in developing the abilities and develop, improve the presented services that ride the institution to fulfil success in achieving their works in High efficiency. The check list used as a method to collect data designed to support the theoretical aspect and distributed on population of (40) samples represented by the chief of directorate, chief assistants , administration directors and units managers in the Directorate of Al - Karkh / Second, (F) test has been used to identify the moral impacts using statistic programs (SPSS22) , the results agreed with the hypothesis of study.The study concludes many of findings, the significant one that there is a meaningful relationship of electronic relationship in achieving success, then groups of recommendations , the important one is the necessity to apply electronic management by the sample circle as it have many solutions of problems such as the negative effect paper treatments, then study concludes with many of suggestions like a foresight that could give beneficial advantages for future studies

اثر التوجه الاستراتيجي في اعادة هندسة الاعمال : دراسة تحليلية في وزارة الاعمار والاسكان == The Impact of The Strategic Orientation In Business Re - Engineering An Analytical Study In The Ministry of Construction And Housing

اسم المؤلف: ابتهال منذر سلمان

اسم المشرف: شهناز فاضل احمد النجار

الموضوع العام: الادارة والاقتصاد

السنة: 2017

الموضوع الدقيق: التخطيط الاستراتيجي

الدرجة: دبلوم عالي

الجامعة: الجامعة المستنصرية - كلية الادارة والاقتصاد - قسم ادارة الاعمال

اللغة: العربية

مكان الجامعة: بغداد

الصفحات الاولى:

المستخلص: The study is aimed at analyzing the relationship between the strategic direction and business re - engineering through a sample that is consisted of (general managers and their assistants, heads of departments, heads of units) in the Ministry of Construction andHousing. The study highlights the problem of the lack of the ministry to the mechanism of implementing the strategic direction and given their role in achieving the business reengineering such as : (human resources, flexible organizational structure, informationtechnology, policies and procedures, leadership) The importance of the study lies in presenting two important organizational variables in determining the success of the organizations, namely the strategic direction and business reengineering, linking their active role can achieve a work environment with the ability to keep up with all that is new in the field of the organization's work, and defining the concept of strategic direction and its relationship to re business Engineering The researcher sought towards a logical answers to these questions,also to provide a briefing on the theory of the strategic direction and business re - engineering, and to identify the nature of their relationship from the point of the impactof the strategic direction in the business re - engineering. In order to achieve these goals, a hypothetical model has been adopted to express the logical relationship between the variables of the study, in which the strategic directionis considered an independent variable that affects the approved business reengineering variable. For the purpose of discovering the nature of relationships, the study has tended to display a set of hypotheses as an initial answers to see their verification, and thus two major hypothesesare provided as follows : 1.There is a significant correlation between the strategic direction and business reengineering.2. There is a significant effect differences between the strategic direction and business reengineering.To implement this study and test its hypotheses, the Ministry of Construction and Housing has been chosen and the descriptive - analytical analysis approachhas been adopted based on the assumptions that are to be provable through practical tests.The studyadopted samples : (50) members of the (two managers and their assistants, heads of departments and heads of units) in the Ministry of Construction and Housing and tested and proven the correlation and impactthrough the statistical analysis using the methods ofmultiple statistical of the most important of the correlation coefficient (Spearman) and the arithmetic mean, standard deviation, and the results showed that the validity of hypotheses of the study and based on those results several conclusions were formulated most of whicharethat the strategic direction has a large proportion of impact on business reengineering and the most important recommendations addressed by the study are the need for taking into account the dimensions of (information technology, flexible organizational structure, leadership) due to their importance in business process reengineering.

تقييم الاداء الاستراتيجي للمشروعات في ظل المواصفة ISO 10006 : 2003 : دراسة حالة في ديوان محافظة ديالى == Assess The Strategic Performance of Projects Under The International Standard Quality ISO 10006 : 2003 In The Case Study Office of Diyala Province

اسم المؤلف: هند قدوري ابراهيم

اسم المشرف: زهرة عبد محمد

الموضوع العام: الادارة والاقتصاد

السنة: 2017

الموضوع الدقيق: التخطيط الاستراتيجي

الدرجة: دبلوم عالي

الجامعة: الجامعة المستنصرية - كلية الادارة والاقتصاد - قسم ادارة الاعمال

اللغة: العربية

مكان الجامعة: بغداد

الصفحات الاولى:

المستخلص: يعد تطبيق المواصفة الدولية ادارة الجودة في المشروعات(ISO 10006 : 2003) الاصدار الثاني ضرورة لمواكبة التقدم الهائل في مجال المشروعات, لتفادي المخاطر التي قد تتعرض لها المشروعات ويساعد المنظمات الموجهة للمشروعات( المنظمات المسؤولة عن تخطيط و/او تنفيذ وتسليم) | The implementation of the international standard of quality management in projects (ISO 10006 : 2003) Released the second the need to keep up with the tremendous progress in the field of projects, to avoid the risks that may be exposed to projects and help - oriented projects Organizations (responsible for the planning and / or implementation of organizations and delivery) to get an advantage competitive. The application of international standard moves such organizations from the routine performance in project management to the performance of professional modern strategic character, because most projects oriented organizations have difficulty in evaluating strategic projects due to lack of application of international standard requirements of quality management in the project. Hence the problem of the research in the non - application of international standard requirements of quality management in the project (ISO 10006 : 2003), and not rely on the checklist for evaluating projects. So research aimed to application of quality in project management in the research sample Department of Engineering Affairs / Office of Diyala province, through the preparation of a checklist international standard project management quality (ISO 10006 : 2003), and evaluate the performance of projects strategically in accordance with International Standard quality of the project management. The importance of research to identify the international standard requirements (ISO 10006 : 2003), Second Edition, as well as to provide a broad understanding of the thinking of a firm to manage the projects assisted in the evaluation of strategic projects and to achieve the objectives of the research were to rely on the case study method, which helps in the deep and comprehensive analysis of the problem under study, Use the search and check list for being the head of a tool in data collection, which included (132) items included international standard quality management of project requirements (ISO 10006 : 2003). It was chosen as the Engineering Section in the Office of Diyala province as a location to conduct the practical side in the search for the diagnosis of the gap between international requirements of the standard and the reality of the actual application The research found a lack of interest in the quality of projects and activities for the presence of a large gap between the actual application and the requirements of the standard and its percentage (43.8), which indicates that the application is weak with the requirements of international standard in the research sample. Find recommends applying the international standard of quality management in projects (ISO 10006 : 2003) in a sample of research and benefit from the results of checklists to assess project management practices.

تحليل استخدام التقنيات لمكاتب المدراء العاميين : دراسة تطبيقية في وزارة التعليم العالي والبحث العلمي == Analysis Use Techniques of Director General Offices A Case Study In The Ministry of Higher Education And Scientific Research

اسم المؤلف: ميس عامر عبد الرزاق عبد اللطيف

اسم المشرف: رفاء فرج سموعي

الموضوع العام: الادارة والاقتصاد

السنة: 2017

الموضوع الدقيق: ادارة اعمال

الدرجة: دبلوم عالي

الجامعة: الجامعة المستنصرية - كلية الادارة والاقتصاد - قسم ادارة الاعمال

اللغة: العربية

مكان الجامعة: بغداد

الصفحات الاولى:

التسويـق الداخلي وعلاقته في جـودة الخدمات المكتبيـة : دراسة تطبيقية في شركة نفط البصـرة == Internal Marketing And Its Relationship To The Quality of Office Services : Empirical Study In Basra Oil Company

اسم المؤلف: ميثم محمد حسين الديراوي

اسم المشرف: سرمد حمزة جاسم الشمري

الموضوع العام: الادارة والاقتصاد

السنة: 2017

الموضوع الدقيق: ادارة مكتب

الدرجة: دبلوم عالي

الجامعة: الجامعة المستنصرية - كلية الادارة والاقتصاد - قسم ادارة الاعمال

اللغة: العربية

مكان الجامعة: بغداد

الصفحات الاولى:

المستخلص: تناول البحث تحليل العلاقة بين التسويق الداخلي والخدمات المكتبية في شركة نفط البصرة وتسليط الضوء على ضرورة الاهتمام بالتسويق الداخلي والخدمات المكتبية وتم استعمال المنهج الوصفي التحليلي واستعمال انموذج سبيرمـــن في الاستبانـة. مشكلـــة البحث تمثلــت بعد | Research Analysis of the relationship between internal marketing and office services in Basra Petroleum Company Highlighting the need to pay attention to internal marketing and office services. The descriptive analytical approach and the use of the Spearman model were used in the questionnaire.The problem of research was not to use the company investigated Internal marketing and office services The research sought to achieve a set of applied goals based on three main hypotheses.The questionnaire was used to collect data and information related to the research, distributed to a sample of 64 employees of the engineering agency, and by analyzing the answers of the employees of the officials (engineering, refrigeration engineering, engineers, administrators, technicians, auditors, accountants) An appropriate measure and statistical tools appropriate to achieve its objectives.The research concluded that the validity of the hypotheses was positive and significant correlation between internal marketing dimensions such as quality of information services, quality of extension services, quality of secretarial services, and field of vision. Adopting internal marketing as one aspect of marketing for the purpose of demonstrating the possibility of developing the reality of performance in companies and work reality. Desktop and archiving In addition to the weakness in how to absorb this modern trend through the adoption of internal marketing as a facet of evaluating the performance of the office and measuring the quality of the performance of the office (with the results showed that the dimension (internal marketing and quality of extension services and the quality of information services and the quality of secretarial services) When the internal marketing trends and trends in the performance and completion of the work and the existence of conclusions regarding the site of the research and made recommendations to the model of the research.

التسويق الريادي وتاثيره في الاداء التسويقي : دراسة تطبيقية في عينة من شركات الاتصالات العراقية == Entrepreneurial Marketing Effect On Marketing Performance - Applied Study In A Sample of Iraq Telecommunications Companies

اسم المؤلف: مؤيد احمد لازم

اسم المشرف: عاملة محسن احمد ناجي

الموضوع العام: الادارة والاقتصاد

السنة: 2017

الموضوع الدقيق: ادارة اعمال

الدرجة: ماجستير

الجامعة: الجامعة المستنصرية - كلية الادارة والاقتصاد - قسم ادارة الاعمال

اللغة: العربية

مكان الجامعة: بغداد

الصفحات الاولى:

المستخلص: هدفت الدراسة الى توظيف التسويق الريادي بوصفه متغير? مستقلا وبابعاده المتمثلة ب(التركيز على الزبون، تقبل المخاطرة، الاستباقية، الابداع، اقتناص الفرص) في تعزيز الاداء التسويقي بوصفه متغير? تابعا وبمؤشراته المتمثلة ب(الحصة السوقية، حجم المبيعات، المسؤولية | This study aimed to exploitation of Entrepreneurial Marketing as an independent variable with its dimensions which include (Customer Intensity، Calculated Risk Taking، Proactiveness، Innovativeness، Opportunity Focus) In promoting marketing performance as a dependent variable and its indicators ( Market Share، Sales Volume، Social Responsibility، Customer Retention).The study problem emerged from the core of marketing, management and technical challenges Which faced by telecom companies and which need a non - traditional marketing style that Draw the pace of success for them. The study is of importance to the importance of the research community and the sample, and then supporting the marketing department in the telecommunications companies in planning the marketing process and taking the appropriate measures related to its recovery. The study aimed to shed light on the philosophy of Entrepreneurial marketing and its application in the Iraqi telecom companies. The study is applied in a number of Iraqi telecom companies and adopted a random class sample of 136 members of the study community, including (Manager, Associate Managers, Division Managers, section Managers, Supervisors, Employees). The study examined a number of main and subsidiary hypotheses about the availability of the level of morale and the relationship of influence between the study variables and the moral differences between the telecommunication companies. Study The questionnaire was used as a key tool for studying the field side of telecommunication companies surveyed. The statistical measures used were statistical analysis programs (AMOS - V23 and SPPS v23). The study reached a number of conclusions, the most prominent of which is that the management of telecommunications companies applied to Entrepreneurial Marketing In companies in the study community attributed to the interest of telecommunications companies surveyed by its subsidiary dimensions, And there have been significant levels of marketing performance and these levels have emerged because of their attention to the sub - indicators. The study recommended the necessity of activating the Entrepreneurial Marketing because it contributes Strengthen of marketing performance, which is a criterion for determining the success or failure of companies and activating the role of government control, as well as interest to stakeholders (government, society, investors, employees, customers).

دور التطبيع التنظيمي في معالجة مشكلات ضغوط العمل : دراسة تحليلية في جامعة القادسية == The Role of Regulatory Normalization In Dealing With Work Stress Problems Analytical Study In The University of Qadisiyah

اسم المؤلف: مازن طالب جرد الشيباوي

اسم المشرف: سحر احمد كرجي العزاوي

الموضوع العام: الادارة والاقتصاد

السنة: 2017

الموضوع الدقيق: ادارة مكتب

الدرجة: دبلوم عالي

الجامعة: الجامعة المستنصرية - كلية الادارة والاقتصاد - قسم ادارة الاعمال

اللغة: العربية

مكان الجامعة: بغداد

الصفحات الاولى:

المستخلص: يعد التطبيع التنظيمي احد المفاهيم الادارية التي استحوذت على اهتمام كثير من الباحثين في مجال الموارد البشرية والسلوك التنظيمي لاثاره الايجابية في كثير من المتغيرات المنظمية الاخرى. واستنادا الى ذلك هدفت الدراسة الى معرفة الدور الذي يمارسه التطبيع التنظيمي | The organized normalization consider one of the administration concept which attract the intension many of researchers in human recourse and organized behavior to his positive effects in many of regulatory variables. Based on that , the study was prepared to find out the role played by the regulatory normalization of the three stages (pre - access, confrontation, stability) in dealing with problems of work stress. This was done in the colleges of the University of Al - Qadisiya of (17) College, supported on mainhypotheses emanating of them sub - hypotheses to test the relationship and influence between the its variables.The study adopted descriptive and analytical approach by using descriptive style in the theoretical side and the statistical analysis at the practical side, and are designed for this purpose administrating a questionnaire that suitable for nature of the study and its objectives as an essential tool for data collection , and that was processed using a number of statistical methods (Mean weighted, standard deviation, relative importance, the correlation coefficient of simple Sirman, test F, the coefficient of determination) which was distributed to a sample of (47) employees of the deans of colleges the University of Al - Qadisiyah and their assistants (scientific and administrative) and after collecting and dispersing and data processing statistical program (SPSS) and in the light of the results the study had reached a set of conclusions, namely The University of Al - Qadisiya and through its colleges of the study sample was able to hiring and investing the change in the regulatory normalization of events more changes to deal with the pressures of workproblems. But there are differences in the moral influence of the subvariables (stages) in dealing with the problems of the pressures of work, this change has appeared in (phase stability) larger than the other stages (preaccess, confrontation).Whenever the study came out a set of recommendations which can contribute to strengthening the positive aspects and address the negative aspects of the study sample colleges the most prominent the use of modern methods of normalization and developed methods of modeling behavior for the normalization of personnel and the mitigation of pressures of work facing them.