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تحليل العوامل المؤثرة في سلوك المستهلك ازاء ممارسات الخداع التسويقي : بحث تحليلي في عينة من اسواق بغداد التجارية == Analysis of The Influencing Factors On The Consumer Behavior Over The Deception Practices of Marketing Analytical Research In A Sample of Baghdad Commercial Markets

Author name: مصطفى رعد صالح الحمداني
Supervisor name: احمد نزار جميل
Specific topic: Business Administration
Degree: Master
Language: Arabic
University location: Baghdad
First pages:
Abstract: يربط البحث الحالي بين متغيرين اساسيين ذات اهمية كبيرة في المجال التسويقي، الا وهما ( الخداع التسويقي والسلوك الشرائي للمستهلك )، ويسعى البحث الى الوقوف على تاثير الخداع التسويقي في السلوك الشرائي للمستهلك في عينة من اسواق بغداد التجارية، وتمثلت مشك | current research Linking between two variables key sectors with great importance in the field of marketing , namely ( a deception and consumer behavior), and research seeks to identify the impact of marketing deception in the purchasing behavior of the consumer in a sample of Baghdad commercial markets , and the research problem was represented by arange of questions about the nature of the relationship and influence between the independent variable (marketing deception) and the dependent variable (consumer behavior), and two fundamental research hypotheses have been emerged, including four sub - hypotheses each of them subjected to statistical tests..The research was done on a random sample of 289 consumers in seven marketing complexes , and the questionnaire tool was the main key in the collection of data and information, and for their analysis of the data used several statistical methods such as mean and standard deviation and simple correlation coefficient and simple linear regression equation and (T) test and (F) test. And The most significant findings of the research is a lack of correlation and impact between research variables , and the research found a set of conclusions, the most important of that the marketing deception practices are from ancient origins and practiced from old time, and most of the countries developed legislation and laws that limit these practices and that protects consumer safety and their rights to access to safe products, and that there are significant moral effect of deception in the distribution on the purchasing of consumer behavior..The main recommendations was the official authorities address the legal legislation that protects the consumer and work to develop them in order to limit or reduce the phenomenon of marketing deception and preserve the safety of consumers, and draw attention to the same culture Limited class and try to spread the culture of use of the products and how to make sure about the safety of products they consume, and as well as urged scholars and researchers further studies and research related to the phenomenon of deception and taking other practices about marketing deception

انعكاسات التصميم التنظيمي في اداء المنظمة طبقا لتحقيق متطلبات الموازنة بين الوقت المتاح للحياة والعمل : بحث ميداني في عدد من المستشفيات الحكومية ببغداد == The Reflection of Organizational Design In Organization Performance According To Achieve Balancing Between Available Time For Work And Life A Field Research In A Number of Governmental Hospitals In Baghdad

Author name: مصطفى جعفر عيسى
Supervisor name: سعد علي حمود عباس العنزي
Specific topic: Business Administration
Degree: Doctorate
Language: Arabic
University location: Baghdad
First pages:
Abstract: سعت الدراسة الحالية لاهداف عدة منها تحديد تاثير التصميم التنظيمي في اداء المستشفيات وابعاده (الكفاءة، تطور الموارد البشرية، رضا المريض، جودة الرعاية الصحية)، وكذلك الكشف عن الدور التفاعلي للموازنة بين الوقت المتاح للحياة والعمل للاطباء، في العلاقة بين الت | The present study has searched several objectives, including identifying organizational design influence on the performance of hospitals (efficiency, the development of human resources, patient satisfaction, achieve financial results, and health care quality), as well as detection of reactive role to balance the time available for doctors life and work, in the relationship between organizational design and hospitals performance (family and social relations, expectations of the educational and professional life, financial situation and personal budget, personal and contributions to the community, responsibilities routine in life, emotional side and psychological well - being). By using a multi - level analysis. the impact level of the study on the budget of six public hospital environment between the time available for doctors life and work,. By using multi - level analysis. The study focused on the problem through the results of the preliminary study conducted by a researcher at the six hospitals in the Medicine City, it has emerged that there is a clear interest by physicians with regard to the balance between the time available for life and work in the current study, a variable interactively can enhance the organizational design to improve hospitals performance better than if the organizational design alone. Moreover, as a result of official correspondences between the Medicine City and the Ministry of Health about the attention and emphasis on organizational design and organizational dimensions design and others as it would help to improve hospital performance in the southwestern city of Medicine, which confirms the presence of a field problem worthy of study treatment, was a promising scholar several questions for this the purpose. The researcher followed in the current study the quantitative Methods, which is one of the basic entrances in social studies, including business, comes as a result of the questionnaire style use as an essential tool in data collection. Also the researcher focused on the deductive approach at the theoretical aspect of the study begins with the development of the theory or hypothesis and then develop a strategy to be tested and verified and then accepted or rejected in terms of treatment, and focused on the field side of the inductive approach, and used the quantitative analysis for this purpose as a variables of the study, description exploratory, to check practically the validity of the outcome of the theoretical orientations, and the sincerity of hypotheses of the study, it was chosen Medicine City sample Search being the newest and largest therapeutic and educational health institution in Iraq and the Middle East, due to the assimilation of all the medical and service disciplines and requirements. The study found a set of conclusions the most important are : 1. Provided a sample of selected doctors members of the characteristics of the application of the scale condition that should characterize administrative and behavioral studies and through the sincerity and willingness to provide correct and accurate opinions about the organization staff, and have been a variety of six hospitals test disciplines as well as the selection of sample doctors who are elderly and have a high scientific qualifications and advanced expertise from there long service years in hospitals, also the reliability of the sample selected criteria for measurement purposes and the application of it, and make use of the results for the evaluation, review and comparison purposes.2. achieve the reliability and validity of the paragraph measurements of the balance between the time available for life and work variables resounding success despite being a foreigner measure has been in the American business environment which affects the good application on the local Iraqi - level action, and that drives the result to go about testing the appropriate statistical formulas for the verification and evaluation and comparison purposes with previous foreign studies, such as the acceptance of the tests extended to variables (external business environment, organizational design, organization performance), and infer from that, the possibility to take advantage of the four variables surveyed in the study to conduct subsequent studies by other researchers in other work of the health sector scale.3. Results confirmed the diagnosis of a changing external environment step which oriented attention to economic, political, cultural, social and technological factors, the labor market, hospital customer, which follows the reality of the Medical City as a government institution is still characterized as a social system that is located between the closed and semi - closed and including that makes it affects the future of the hospitals and their descent into the abyss due to the weakness of its orientation towards the environment and to gain social legitimacy from them. 4. Checking organizational design in Medical City that represent an identical image to determine the value systems in the hospital in order to suit the current organizational design that based upon validity and expand doctors responsibilities.

صياغة مبادئ ادارة الاعمال وفق المنظور الاسلامي : دراسة استطلاعية

Author name: مزهر عبد السادة حنين العلياوي
Supervisor name: مسلم علاوي شبلي السعد
Specific topic: Business Administration
Degree: Doctorate
Language: Arabic
University location: Baghdad
First pages:
Abstract: The Islaim Thought described by corporate Solutions for Human problems Which The present Thoughts and philosophies disable to immanence it.This Solutions Covered various Area Like Management, Economics, culture, Abslube Science.The Islamhc Thought Full of Mature Directions and Principles That can be Respond to the Contemporary Management Requirements. And its can be applicable at all organizations an Firms in general ,and at Arabic and Iraqi Firms in specific. The Study aim to elicited set of the Islamic Management principles. and tested it's application at Iraqi Industrial Firms.The study applied in a sample of Iraqi Industrial Firms in Basrah City ,they include ( petro - chemical - Fertilize , and paper Firms), The study used a questionare For5 collecting and inlayzing Data, The questionare consist from two measurements , the first matured principlesof Islamic Management, its Contains (9) variable explained by ( 36 ) Items, and the second matured the applicable of thes principles at Iraqi firms subject of thus study , The measurement depend on ( 4 ) variables , explained by ( 16 ) Items.The test made on three type of samples , The First sample include religion men with managerial experience. to verify that the principles respond to the Islamic men view.The second sample include the academic specialize in Managerial area to verfiy that the principles consist with contemporary management principles. The third sample include managerial leadership at the firm subject of study to verify the level of their acceptance to principles of Islamic management in their Firms work area.The study attached set of results , from the main results is , The ability of elicited set of Managerial principles from the Islamic thought that Fit to leading and managing contemporary business organizations.The principles of Islamic Management more advance in perspective and effects than the principles of modern Management.

العلاقة بين مقدرات الابداع الاستراتيجي وسلوكيات القيادة التحويلية واثرهما في الميزة التنافسية المستدامة : دراسة تحليلية لاراء عينة من التدريسيين في الكليات الاهلية ببغداد == The Relation Between Strategic Innovation Capabilities And T He Behaviors of The Transformational Leadership And Their Impact On The Competitive Sustainable Advantage.

Author name: محمد اصبع بكال المسعودي
Supervisor name: عبد الرحمن الملا
Specific topic: Business Administration
Degree: Master
Language: Arabic
University location: Baghdad
First pages:
Abstract: تجتذب مشكلة الدراسة النظرية في حداثة وندرة الدراسات التي تناولت توليفة المتغيرات المتمثلة بالميزة التنافسية المستدامة والية تحقيقها من خلال التركيز على تحفيز مقدرات الابداع وسبل اكتنازها في سلوكيات القادة التحويليين. في حين ارتكز الاطار العملي للمشكلة ثان | The theoretical research problem is characterisel in rarity and novelty of studies which tackled a mixture of variable represented in the sustainable competitive advantage and the mechanism of achieving it through of cussing o.u stimulating immovation,abilities and means of encompassing it in the behaviours of the transit and leaders. while the practical frame.Of the problems centered on the necessities to correct the conception of the sustainable competitive advantage and understand its effects as a result of the congruity among these innovated abilities and makes them as apocedure in the transitional leaders behaviors represented in the sample of research which gathers (56)numbers of the faculty staff in seven private colleges in Baghdad.The importance of this research cause from the value of scientific outcome of the teaching staff and the concentration of teaching value on the innovated character which this sector needs and to continue the flow of the advantage extracted from the congruity of innovative abilities with the characteristics of the transitional leadership to ensure the achievement of sustainability in the competitive advantage as one of the challenges which the private college face with regards to the public colleges in these environment circumstance.The research is based on tow main zero hypothesis : The first doesn't confess any relation between strategic innovated abilities and the transitional leaders bahaviour white the second assumed the testing of the effective relation of the variable perse on the sustainable competitive advantage.Them equestianrre was developed in the form of(100) question divided by(4) axis. The research used a group of statistic tools such as connection factor (kindal),the effectiveness and degree of importance.The research reached a set of conclusions : One of them is a theory which affirms the innovative strategic role and its abilities in maximizing the benefit achieved from the transitional leadership behaviours and and its effect in achieving the significance of the organization visa vis the other organization. the practical conclusions denied the tow main hypotheses and proved the existence of joint relation between strategic innovated abilities and transitional leadership behaviour as well as the existence of effective relation of or both variable in achieving sustainability in competitive advantage.The research ended by providing recommendative such as the necessity of using teaching sector especially in the private colleges the programmers of the organized learning based on collective or team work and the sample colleges should adopt the philosophy of spreading and creating innovative abilities among the behaviour of transition leadership headed for achieving the competitive sustainable advantage,

اثر ابعاد سلوكيات المواطنة التنظيمية في استراتيجيات تمكين فرق العمل : دراسة استطلاعية تحليلية في عينة من مدينة الطب == Fite Between The Organizational Citizenship Behavior And Teams Empowerment Strateiges Apoll Study In Medicine City Organization

Author name: مجيد حميد عبد الله الزوبعي
Supervisor name: غني دحام تناي الزبيدي
Specific topic: Business Administration
Degree: Master
Language: Arabic
University location: Baghdad
First pages:
Abstract: لقد تناولت هذه الدراسة اثر ابعاد سلوكيات المواطنة التنظيمية بابعادها الفرعية(المثابرة الشخصية، والمباداة الفردية، وتعزيز الولاء او الاخلاص، والمساعدة ما بين الافراد) كمتغير تفسيري، وكذلك استراتيجيات تمكين فرق العمل بابعادها الفرعية (المقدرة، ومدلولية الهد

تاثير حاضنات الاعمال في تحقيق متطلبات ريادية المشاريع الصغيرة والمتوسطة : بحث تطبيقي == The Effect of Business Incubator In Achievement The Requirement of Small And Medium - Sized Enterprises Entrepreneurship : Applied Research

Author name: مثنى زاحم فيصل العجيلي
Supervisor name: سعد علي حمود عباس العنزي
Specific topic: Business Administration
Degree: Master
Language: Arabic
University location: Baghdad
First pages:
Abstract: تناول هذا البحث تاثير حاضنات الاعمال بابعاده الرئيسة(تبني المشاريع الجديدة، ونمو واستدامة الاحتضان، التقنيات المستخدمة، والتاثير المجتمعي، وخدمات الحاضنة، وقياس المؤشرات المالية) في ريادية المشاريع (الابداع، والاستقلالية، والاستباقية، وتبني المخاطرة، | This study has dealt with the effect of business incubators with its main dimensions ( the adoption of new projects , the growth and sustainability of incubators , used techniques , Societal effect , incubator services , Financial incubators measures ) and the projects entrepreneurship (creativity , independency , Forestallmentality , risk adaptation , offensive competition , and the Financial assessment ) and the entrepreneurship Requirements by (inhancing the experiments and expertises , and the satisfaction of the society needs , diversity of production and introducing new services , increasing the competition abilities , capturing environmental opportunities and making use of them , and building social relationship with various institutions ). The study has launched From an intellectual dilemmaBegan this research from dilemma of thought due to the escalating interest in SMEs recently because of privacy and its importance and the multiplicity of parties interested in them so that has played an important process of economic advancement of countries by providing services and wide use of all sectors and run a variety of manpower as well as its conversion to find new products because of the brittleness of the projects against the strong competition of the other projects as a result of the territorial and international developments which causes the concern in growing the services which support the activity of this projects. and the criterion of capital deems more precise in defining the concept of small and medium projects than the number of employees (Workess). The small and medium projects are distinguished by their highs average of failure especially in the first years of running because of the shortage in the managerial skills and the weakness of their Financial Resources and laces the marketing problems , which prevent getting the information , consultations , researches training seuices , and the increasing consciousness for the importance of these projects in the economical development and the difficulties that work in their shadow , all of them uased the creation of new michanisms to support these growing projects.The aim of this stydy is to deepen the understanding of business incubators and its different dimensions and the requirements of entrepreneurship to the projects , to gain a scientific framework that gather the most dimensions and concepts , and the attempt to test the Iraqi environment ti incubate these modern concepts. The methodology of the study was qualificative and analytical. and the study determined a set of hypotheses which have been tested by statistical such as the mean , standard deviation correlation coefficient , regression analysis , and path analysis. A random sample of (43) managers in the Ministry of planning and Ministry of laber and Social Affair was tested to explore their opinions Regarding the drives of supporting and developing the small and medium projects and the objective behind establishing and taking care of the incubators of these projects and what kind of the assistance can be presented to the owners of the projects, and what are the most prominent available standards within their ministries to achive the entrepreneurship Requirements of the small and medium projects and discovering the problems and Findling the solutions for them through depending upon the suggestions presented by the managers to the owners of the projects to help them in raising them and keep them on the track. A random sample of (43) owners of small and medium projects , who were supported and lended by the two Ministries , was also tested to explore their openions about the factors and the elements which played on effective role to develop their projects , and how he got the idea about forming the project and what was the future goal for establishing such project. An to know whether the Support of the two Ministries was distinguished or not , and then discovering the causes behind the weakness of the support , and what are the resources that helped the owners of the projects to establish them , and then knowing the problems and find the solutions for them through depending upon the suggestions presented by the owners to helped them in raising them and keep them on the track. The study reached a set of conclusions which was the most important of them is the gross of business incubators participated in the influence of entrepreneurship Requirements in the two Ministries under study across different entrepreneurship projects under study and the strongest impact for business incubators represented by creation , and the study presented a set of recommendations which can beuseful for all the Iraqi ministries and institutions which were in front of them the ministry of planning and the ministry of labor and Social Affairs.

التاثير الوسيط للدعم التنظيمي وعلاقته بالعدالة التنظيمية في تحقيق التميز : بحث تحليلي في جامعة الكوفة == Organizational Justice Relationship of The Organizational Support Impact of Its To In Achieving Excellence Reconnaissance Search At The University of Kufa

Author name: ماجد جبار غزاي الفتلاوي
Supervisor name: غني دحام تناي الزبيدي
Specific topic: Business Administration
Degree: Doctorate
Language: Arabic
University location: Baghdad
First pages:
Abstract: تناولت هذه الدراسة التاثير الوسيط للدعم التنظيمي المدرك لعلاقته بالعدالة التنظيمية في تحقيق التميز ومدى العلاقات مابين هذه المفاهيم الفكرية اذ بحثت هذه الدراسة التداخلات العملية لتعزيز نقاط الدعم التنظيمي المدرك في اعداد وتفعيل العدالة من خلال توفير التف | This study examines the mediator effect of organizational support for its relationship to organizational justice in achieving the excellence and the relationships among these intellectual concepts.This study researches the practical overlaps to enhance points of perceived organizational support in the preparation and activation of justice by providing the interaction among human resources (Interactive justice), and encourage the suggestions (procedural justice) and distributive justice, and on the impact of staff's feeling towards the support of their organization. The study finds the impact points of organizational support that be mediator in the relationship among the dimensions of justice organizational and excellence organizational based on personal commitment and focus on the customer and innovation.The selected sample was 299 teaching staff in colleges of the University of Kufa. The study finds that there are encouraging conclusions with higher level of perceived organizational support in respect of organizational justice.The study uses statistical tools to analyze and test the data and information by adopting statistical programs that ready for social sciences (SPSS,19), (LESERAL V.8.80) and (MOD GRaph) programs.Because the study has pursued research methodology and dimensional analysis , it is a diagnostic analytical study, and its importance lies in that it will emerge an intellectual philosophical for the nature of the study variables, based on effort applied organizational justice and organizational support, and the ability of organizational excellence to guide organizations surveyed to take advantage of its knowledge and experience stored in address its problems, in the context of the current reality of human resources working, and the possibility of formulating strategies for effective management of these resources, in the context of philosophy of organizational justice and organizational support to create human resources whom capable of giving these organizations with sufficient flexibility to adapt to environmental changes and achieve organizational excellence. The study implications has been presented on six chapters, the first chapter devotes to view the most previous studies relied upon the study, while the three subsequent chapters discuss the rooting intellectual and philosophical of the study variables, The fifth chapter specialize of the analysis and statistical treatment, the study concludes by sixth chapter examines the main conclusions, recommendations and proposals.The study reaches intellectual and applied conclusions that diagnose the truth and the reality of prevailing regulatory philosophy of justice in the application environment, and also the nature of perceived organizational support in the surveyed organizations, and reaches what human resources in organizations surveyed, the study also concludes to the conclusions and recommendations.

القيم التنظيمية وتاثيرها في الاداء الستراتيجي : بحث ميداني مقارن بين جامعتي بغداد والنهرين == Organizational Values And Its Impact On Strategic Performance A Field Study A Comparison Between Two Universities of Baghdad & Al - Nahrain

Author name: ليلى سعيد احمد
Supervisor name: عبد الرحمن مصطفى طه الملا
Specific topic: Business Administration
Degree: Master
Language: Arabic
University location: Baghdad
First pages:
Abstract: يسعى البحث الى تسليط الضوء على تحليل العلاقة والتاثير بين القيم التنظيمية بابعادها (ادارة المنظمة، ادارة المهمة، ادارة العلاقات، ادارة البيئة) والاداء الستراتيجي بمتغيراته (المنظور المالي، منظور الزبون، منظور العمليات الداخلية, منظور التعلم والنمو ) في رئ | The researcher seeks to shed light on the relationship analysis and the impact between organizational values in all its dimensions (Organization Management, Mission, relationship management, environmental management) and strategic performance (financial perspective, customer perspective, the perspective of internal processes, learning and development) in the presidency of Two Universities of Baghdad & Al - Nahrain. The main research problem has been the following question : Is there a relationship and the impact of between organizational values and strategic performance? and to clarify the relationship between research variables, it has to prepare three main hypotheses, The resolution was adopted as a key tool for data collection and analysis were subjected to the questionnaire validity and reliability tests, which included the sample (64) an individual, As included (35) Manager of the University of Baghdad, and (29) Manager of the University of Al - Nahrain, who occupy the post of president of the university, and his assistant, scientific and administrative, and the heads of scientific and administrative departments, and to analyze the Research data used statistical program SPSS and EXCEL program, and of the most important statistical tools used in the analysis is the (percentage, duplicates, mean, standard deviation, coefficient of variation, correlation coefficient, simple regression analysis, and test Mann - Whitney). The research has come to a group of the most important results and the presence of high - level organizational values deportation strategic and performance of all its variables at Two Universities of Baghdad & Al - Nahrain, Among the most prominent results a correlation relationship moral high degree and with proportional effect between organizational values in strategic performance overall and by sub - variants, and also to a number of conclusions most important that he did not show any significant differences between Two Universities of Baghdad & Al - Nahrain in organizational values and strategic performance

اختبار ممارسة التحول في مقدرات ادارة الموارد البشرية طبقا لنموذج Ulrich 2012 وزملائه : بحث تطبيقي في عدد من المصارف العراقية الاهلية == Test Transformation Practice In Human Resources Management Competencies According To The Model (Ulrich : 2012) And His Colleagues : Applied Research In A Number of Iraqi Private Banks

Author name: ليث عادل حميد رشيد
Supervisor name: ناظم جواد عبد سلمان الزيدي
Specific topic: Business Administration
Degree: Master
Language: Arabic
University location: Baghdad
First pages:

تاثير الثقة التنظيمية والصراع البناء في راس المال الاجتماعي : دراسة استطلاعية لاراء عينة من العاملين في معهد التدريب النفطي - بغداد == The Effects of Organizational Trust And Constructive Conflict On Social Capital Opinion Poll Study of Oil Training Institute/ Baghdad Workers

Author name: ليث خليل ابراهيم
Supervisor name: غانم رزوقي انيس العزاوي
Specific topic: Business Administration
Degree: Master
Language: Arabic
University location: Baghdad
First pages:
Abstract: هدفت الدراسة الى اختبار علاقة وتاثير الثقة التنظيمية بوصفها اعتقاد والصراع البناء في تطوير راس المال الاجتماعي من خلال السلوكيات التي تذهب الى ما وراء الدور المطلوب ادائه, مثل التعاون والتكافل وسلوك الثقة وسلوك الكرم. وتضمنت الدراسة اختبار عينة متكونة من | This study aim to examine the relationship and effects of organizational trust as belief and constructive conflict on social capital development by the extra - role like Collaboration, solidarity, Trust (attention, behavior), and Generosity. A study involved 153 employees from Oil Training Institute/ Baghdad. A questionnaire was used as tool for measures the variables of the study by describe sample answer and knowing the level of organizational trust , constructive conflict and social capital in the organization, knowing the significant correlation among them, significant effects of each variables to answer the issue and to achieve study aims. for purpose of processing the data and the information related to the study the researcher has used many statistical techniques, such as (mean, standard deviation percentages, spearman rang, pseudo R - square, path analysis). The study has reached to several conclusions, such the availability of the main three variables in high level in the organization, availability of significant correlation among them, significant effect for each of the organizational trust and constructive conflict on the social capital , this effect increases when they are together rather than separately, these results came appropriate with the hypotheses related to this aspect. According to the results of the study, the researcher has presented a number of recommendations, such as necessity of encouraging the trust among employees by institute management , establish indications to measure and reward for it, make employees liability for trust, training the employees on conflict handle styles in constructive way, keeping a conflict at optimal level , caring about the social side and informal structures ,encouraging behaviors that developing social relationship and establish indications to measure and reward for it.

ادارة المعرفة الشاملة واثرها في الفاعلية التنظيمية على وفق مدخل راس المال الفكري : دراسة ميدانية في وزارة الكهرباء == Comprehensive Knowledge Management And Its Impact On Organizational Effectiveness : Accordance To Intellectual Capital (Field Study In The Electrical Sector)

Author name: قيس حمد سلمان
Supervisor name: سعد علي حمود عباس العنزي
Specific topic: Business Administration
Degree: Doctorate
Language: Arabic
University location: Baghdad
Key words:
  • Knowledge
  • tacit knowledge
  • explicit knowledge
  • partial knowledge management
  • comprehensive knowledge management
  • integrating knowledge
  • complementary knowledge
  • pursue knowledge
  • support knowledge
  • intellectual capital
  • human capital
  • structur
First pages:
Abstract: خلال العقد الاخير من القرن العشرين بعض المنظمات صنعت تاريخا بينما الاخرى اصبحت تاريخا، وذلك بسبب ان الاولى اهتمت بمواردها غير الملموسة، مثل، المعرفة وراس المال الفكري، بينما الثانية اهملتها واعتمدت فقط على الموارد الثابتة. ونظرا لاهمية الموارد غير الملموس | Over the last decade of twentieth century, some companies have made history, while others have became history. Because the first have given priorities to intangibles, like (Knowledge and Intellectual) and others had neglected it, depending on their existed resource only. For the importance of the intangible resources, organizations have created specific management units, called “Knowledge management” which give high attention to that resources. Environments is continually exceeding in complexity, in the same time technological development continuous and exceeding change, in addition to a crossing cultures, in such situation, knowledge management became unable to support organization knowledge needs because it take care in internal function and activities only, and ignore the outside environment. According to that environmental pressure and its threat, organizations should adapted, to do that organizations created comprehensive knowledge management (CKM) which cares about internal and external organizational environment in the same time. (CKM) is a hole philosophy which aimed to pursue and support intangibles and systemic knowledge, and in the same time give importance to intellectual capital (IC) which considered the main creator of knowledge. The (CKM) has four basic approaches : Internal efficiency approach, information systems approaches, personnel efficiency approach and (IC) approach. (IC) has been chosen as a moderate variable between the independent variable (CKM) and dependent variables (Organizational effectiveness).The research is divided in to two major parts : First side : Theoretical part which has shown in two chapters, the first one shows previous studies and the methodology of the research. The methodology contains research problem which summaries the necessity of the benefit that organizations can get from there intangible resources. Three major hypotheses have emerged from research problem, with many branch hypothesis have followed as follow : The second chapter was titled “the research theoretical, frame work, (CKM, IC, And organizational effectiveness). This chapter takes in details the meaning of (KNM) and the difference between it and the partial KM. the chapter in the same time shows its basic philosophy and explain its variables measure. There are high importance to (IC) especially about its meaning. Second side : practical side : In this side the research measured the hypothesis which depending on information had collected from electric sector by questionnaire, which was considered as a basic instrument to collect information. In addition the researcher used many others ways for this purpose, like interview and documents. Third chapter had describe and analyzed research variables according to sample response. The fourth chapter shown result analysis and hypothesis approval. The last part of this chapter explained the importance of the effective variables and its priorities. The fifth chapter was appalled for results, recommendations, and suggestions. The researcher used many statistical instruments to improve the right or wrong of hypothesis, the importance among them are : simple & multiple regression, Path analysis, factor analysis, Canonical correlations. The research has reached many results, the most important among them are mentioned below : A - all major and branch hypothesis have significant impact on organizational effectiveness and (IC).B - the impact of (CKM) on organization effectiveness accordance (IC) is more than the impact with out (IC).C - intangible resources have a high importance in increasing organizational effectiveness.D - Organizations which researched do not give suitable carefulness to their intangible resource.At the end the researcher give many recommendations : 1. Organizations should give large carefulness to knowledge because it is a power, otherwise its power will be usefulness.2. Organizations must established (CNM) which maintain knowledge and adapt (IC) according fixed technology.3. A high attention should be given to human capital as it is the most importance part in (IC).4. Organizations priorities should be listed according to their mission and strategies.5. Giving the structural capital and relation capital for purpose of (IC).6. Organizations must sharing in knowledge portfolio knowledge to success and servile.

دور نظام معلومات الموارد البشرية في تحقيق متطلبات تقويم اداء اعضاء الهيئة التدريسية : دراسة تطبيقية في كلية الادارة والاقتصاد - جامعة بغداد

Author name: فراس رحيم يونس كرو العزاوي
Supervisor name: صلاح عبد القادر احمد النعيمي
Specific topic: Business Administration
Degree: Master
Language: Arabic
University location: Baghdad
First pages:

اشكال التمويل طويل الاجل وكفاءة السوق المالية : دراسة تطبيقية في سوق العراق للاوراق المالية == Forms of Long - Term Financing And Financial Market Efficiency (Applied Study of Al Iraq Financial Market)

Author name: فتحية مزهر عبد الرضا القريشي
Supervisor name: محمد علي ابراهيم العامري
Specific topic: Business Administration
Degree: Master
Language: Arabic
University location: Baghdad
First pages:
Abstract: استهدفت الدراسة تبيان الاثر الذي يمكن ان تفرضه حالة كفاءة السوق المالية على شكل التمويل المختار من قبل الشركات، وغطت الدراسة المدة الزمنية الممتدة من(1998) الى (2002)، وتطلب تحقيق هدف الدراسة اختيار عينة للدراسة تمثلت بجميع شركات القطاع الصناعي المدرجة | Of M. A degree in buisness administration titled (forms of long term funding and fiuancial marl financial market).Prepared by / fathia mizher abdul ridha Ei kurishi. The research targeted the in influence a which could by imposed by financial marl kot of funding form which is choosen by companies. the study coreves the periodo from 1998 to 2002. It reqnired a chieve the study target choose a sample for study rep resented by all industrial sector companies recorded in Iraqi financial market. The study based on main by po thes that l on assume that other factores are firm the form of funding are determined in the light of dominated market efficiency case - thus when when financial market is poor enough or in semi : powerful form it resort or I nternal funding form extern al funding.The study reaches to several conclusions , the most important. 1. when financial al market is efficient all funding forms are complet alterative 2. funding al ternatives are rarid in costs and its influence on estatl is hea valne.3. compare is on between market valne and real value proid the decision making abont establishment evaluation.the issuance timing according to this evaluation. the study also reaches to several recommendation from them are.1. the importance of raise Iraq financial market by money expose and spread contin uously and impose limitations on dealings.2. the importance of activate the other long term funding in Iraqi inancil market for its importauce which it could per form in reduce funding costs and enlarge establishment value.

العلاقة بين الدعم التنظيمي المدرك وممارسات ادارة الموارد البشرية وتاثيرهما في سلوكيات فرق العمل في عدد من شركات المقاولات العامة == The Relation Between Perceived Organizational Support And Human Resources Management Practices And Impact Them In Work Teams Behaviors of Number From Companies General Contracting

Author name: فائق حمد عبد الدليمي
Supervisor name: ناظم جواد عبد سلمان الزيدي
Specific topic: Business Administration
Degree: Master
Language: Arabic
University location: Baghdad
First pages:
Abstract: تتمثل مشكلة البحث بماهية علاقة الدعم التنظيمي المدرك وممارسات ادارة الموارد البشرية وتاثيرهما في سلوكيات فرق العمل. وطبق البحث في ثلاثة شركات تابعة لوزارة الاسكان والاعمار العراقية تمثلت ( بشركة المعتصم, وشركة الرشيد, وشركة المنصور للمقاولات العامة الا | Assimilating the search problem is what relationship the perceived organizational support and human resource management practices and impact their on team work behaviors. The research applied in three companies belonging to the Iraqi reconstruction and housing Ministry was ( Al - Moataseem - company, and Al - Rasheed company , and AL - Mansoor company of General construction ) In order to job on understand the nature of this relationship and influence. A random sample was taken of these companies based on (110) members, and may data were collected through a questionnaire. The researcher adopted on statistical methods of them ( correlation, and affirmative factors analysis) For test measurements and determine dimensions Provide the level of the search variables in the reflex of the sample answers and determine the relative importance, and also adopted on (matrix correlation and multiple regression analysis) to test existence validity relationships the link and effect of between variables. Among the important conclusions, results showed that human resource management practices and perceived organizational support, Affected high configuration on the work teams behaviors and this cherish that the variables Human resource management practices and perceived organizational support, working Synergy configuration in Improve work teams behaviors, which are working to increase the cohesion of employees with grasp to coordination and cooperation, working also to the detection for information and exchange between employees, and working to employee productivity increase and Improve quality them in product. Recommendations important included averment on the necessary to display and fixation a culture of the improve and excellence inside the companies on employees level within defile, Develop of integrated structure an process perceived organizational support and direction them in a fashion that commitment create and trust build with the employee, in addition to correct practices adopting for human resources management to beside perceived organizational support toward realization integral improvement in work teams behaviors.

قرارات تصميم عمليات الخدمة واثرها في اداء العمليات : بحث ميداني في المركز التخصصي لطب الاسنان في العلوية == Decisions of Designing Service Process And Its Impact On Operations Performance - Case Study In Specialist Dental Centre In Al - Alwia

Author name: حيدر عدنان غناوي
Supervisor name: غسان قاسم داود سلمان اللامي
Specific topic: Business Administration
Degree: Master
Language: Arabic
University location: Baghdad
First pages:
Abstract: سعت الدراسة الى استعمال قرارات تصميم عملية الخدمة عبر بيان الاثر الذي تحمله هذه القرارات على اداء عمليات المركز التخصصي لطب الاسنان في العلوية، وبما يسلط الاضواء على الوسائل التي تساعد في تقديم افضل الخدمات للمجتمع، اذ اعتمدت الدراسة في جانبها التطبيقي | The study sought to use the service process design decisions through explaining the impact of these decisions on the operation performance of specialist Dental Centre in al - alwia , and highlights the ways that help provide better services to the community, in its applied side the study based on a set of quantitative indicators used to describe the impact of customer contact and resources flexibility and capital intensity on performance of cost , quality, speed and flexibility, by taking into account certain external influences of customer contact and internal represent in resources flexibility and capital intensity. The study adopted the case study method in the specialty Center for dental/ al - alwia as one of the centers of the Baghdad Health Directorate/Rusafa, data were collected from the wrote - down data in records of patients and doctors and equipment used for the six working units within the Centre. The study has concluded a set of conclusions was notably the existence of bottlenecks in some periods as a result of sudden increases in numbers of patients because of the reliance on assumption estimates by doctors in appointing future appointments for patients, and then no mechanism by which to maneuver between doctors in the units where this bottleneck occurs, in addition to that there were several manipulations that can be made for each doctor that can utilize from doctors in units that have a surplus in Units that suffer from a shortage of doctors. The study was ended with practical recommendations highlighted the reliability of the average immersed in the communication process that occur between patient and doctor appointments for treatment rather than relying on subjective estimates by doctors, as well as the possibility of utilizing of the flexibility of the size, the number of patients as the basis on which scheduling doctors into units that leading to high performance of specialty Center, also the possibility of redeployment of available equipment in the capital - intensity units such as the teeth roots unit and oral and dental surgery to units of Less capital - intensity such as a dental renovation

اثر التوجه السوقي والتعلم المنظمي في اداء الاعمال : دراسة استطلاعية لاراء عينة من مدراء المصارف العراقية == The Effect of Market Orientation And Organizational Learning In Business Performance An Exploratory Study of A Sample'S Opinion of Iraqi Banks Managers

Author name: عماد علي محمود الدليمي
Supervisor name: عبد السلام لفتة سعيد
Specific topic: Business Administration
Degree: Master
Language: Arabic
University location: Baghdad
First pages:
Abstract: تناولت هذه الدراسة التوجه السوقي والتعلم المنظمي كمتغيرين مستقلين تضمن كل منهما ثلاثة ابعاد فرعية، ومتغير اداء الاعمال كمتغير تابع لهما، وقد تفاعلت هذه المتغيرات الثلاثة لتشكل الاطار الذي تدور حوله هذه الدراسة، والتي تهدف الى تحديد اثر كل من المتغيرين الم | The study tackles the market orientation and the organizational learning as independent variables each included three sub - dimensions, and the variable of business performance as affiliated variable. These three variables have interacted to form the framework around which the study revolves. Since the banking sector has become an important part of which service sector is made, as well as it represents the basic pivot for the process of building and the development of the economies of countries, the Iraqi banking sector have been taken to be the sample of this study. A nonrandom sample of nine Iraqi banks was chosen, including four state banks (Al - Rafdain, Al - RaSheed, Industrial Bank, and Agricultural), and five private banks (Baghdad, Investment, Middle - East, Darussalam and Al - Warkaa banks). The data were collected from 132 managers working on the first and second levels. A questionnaire form was used as the main instrument of data - collection, in addition to personal interviews, and some reports, and statements about the banks. In order to process these data, a set of statistical methods such as (mathematic means, standard deviation, percentage, Spearman correlation coefficient, Mann - Whitney test coefficient). Upon the measurement and analysis of the study variables and testing the correlation and the exchange interaction, the study comes up to a group of conclusions among which the high level of variables of the study samples, another finding is that there is correlation relationship between the two independent variables (the market orientation and organizational learning), in addition to the existence of moral effect for the mutual relationship in business performance. While it turned out that the effect of each variable become weaker in business performance individually. On the other hand, it turned out that there is no differences in the opinions and viewpoints concerning the sample among the state and private companies and the sub - dimensions. A set of recommendations were put on the basis of the findings of the study. Finally, the researcher suggested some future studies that enhance aspect.

تطوير نظام خبير لتصميم نظام التصنيع الخلوي وجدولته : دراسة حالة في الشركة العامة للصناعات الكهربائية == Improvement Expert System To Design Cellular Manufacturing System & Schedule It A Case Study At General Electric Industries Corporation

Author name: علي محمد جسام الجبوري
Supervisor name: صباح مجيد سعيد النجار | زهير عيسى الداوود
Specific topic: Business Administration
Degree: Doctorate
Language: Arabic
University location: Baghdad
First pages:
Abstract: تواجه الشركات الصناعية منافسة شديدة على المستوى المحلي والعالمــي، تمثلت هذه المنافسة في تخفيض الكلف الى ادنى مستوى ممكن للوصول الى سعر تنافسي يحقق للشركة اكبر حصة سوقية، مع الاخذ بالاعتبار مسالة تحسين الجودة التي تلبي حاجات الزبون ورغباته، ومن اجل الوصو | Manufacturing companies face a great competition in both local and international level, this competition was represented by decreasing the costs to the possible minimum levels in order to come about a competitive price that achieves the largest market participation to the company taking in consideration improving the quality of products to meet the needs and wishes of costumers and to reach to the product flexibility which is usually related to the functional manufacturing systems and to raise the production efficiency related to the quantities production, therefore it was recommended to use cellular manufacturing system since it is one of the successful eateries. This system is based on the idea of gathering different machines in groups so as to treat the group of similar parts, which results in the formation of semi - independent manufacturing cells. The aim of the study is to design a system called (IESCMSS) which depends in the expert as one of the artificial intelligence technologies and this system consists of two parts, the first one is interested in generating different solution to the problem of the formation of manufacturing cells by using a group of cell formation methods. This part also presents advice to the user about doing possible changes and evaluating according to the group of efficiency measures for cell formation to choose the best method. The second part of the system acted on loading the work orders on the cell in order to estimate the energy of both machines and cells, and applying a group of the rules of scheduling the cellular manufacturing system and comparing between them according to a group of measures that evaluate the activity of scheduling rules and recognizing the performance of each rule to choose the best one. The expert systems was designed depending on the (Visual Basic) language which is considered the suitable environment to design advanced programs and to verify the possibility of applying those programs to obtain quick and precise results. The scientific importance of this study was originated from its humble participation to fill the gap in the process of treating the problem of the formation of manufacturing cells and scheduling them as well. The study has depended on the case study manner as a method to know the results of managing the expert system (IESCMSS). The study sample were taken from Tammooz air conditioner factory. The most important conclusions of the study were : the AVV method in forming manufacturing cells exceeded the other methods in view of the group of formation efficiency measures. The results of applying the expert system showed a new method in doing the process of reassignment to the machines and the parts quickly and precisely in addition achieving accuracy and quickness in doing the processes of loading and scheduling to each cell generated from the application of formation methods

تاثير انماط القيادة واستراتيجية ادارة المعرفة في التفوق التنظيمي : بحث ميداني في عدد من المصارف الاهلية العراقية == Effect of The Leadership Patterns And Knowledge Management Strategy In The Organizational Excellence Field Research In A Number of Iraqi Private Banks

Author name: علي عبد الامير عبد الحسين كمونة
Supervisor name: ناظم جواد عبد سلمان الزيدي
Specific topic: Business Administration
Degree: Doctorate
Language: Arabic
University location: Baghdad
First pages:
Abstract: تناول البحث موضوع تاثير انماط القيادة واستراتيجية ادارة المعرفة في التفوق التنظيمي. وسعى البحث الى تحقيق مجموعة من الاهداف من ابرزها (معرفة مدى اهتمام المصارف المبحوثة بمفاهيم انماط القيادة واستراتيجية ادارة المعرفة والتفوق التنظيمي, وتشخيص مستوى وطبيعة ع | The research topic tackled effect of the leadership patterns and knowledge management strategy in the organizational excellence. The research sought to achieve a set of goals, most notably (See how much interest banks surveyed in concepts of leadership patterns and knowledge management strategy and organizational excellence, and diagnose the level and nature of the correlations and effect between the leadership patterns and knowledge management strategy and organizational excellence in the surveyed banks). Given the importance of the private banking sector and its impact on the country's economy has research was conducted in the (12) banks of the Iraqi private banks were randomly selected, namely, (Gulf Commercial Bank, Credit Bank of Iraq, Ashur International Bank, Huda Bank, the Bank of Babylon, the Iraqi Investment Bank, Elaf Bank Islamic, Dar AL Salaam investment Bank, Bank of Baghdad, Iraqi commercial Bank, National Bank of Iraq, the international development Bank). And applied the research on a sample of (120) people from the leaders in the surveyed banks (commissioners managers and branch managers, assistants of managers, and heads of departments). Find the questionnaire as a tool to get of data and information has been adopted as well as personal interviews conducted by the researcher with a number of leaders of the surveyed banks. The aim of the data and information processing is the researcher that uses a range of statistical methods which are { Test of Cronbach's alpha, arithmetic mean, standard deviation, coefficient of variation, rate of respond, simple correlation coefficient ,simple linear regression, the explanation coefficient (R2), test (T), test (F), path analysis }. The research also sought to test a range of major and minor hypotheses in terms of correlations and influence between research variables beyond initial answers research seeks to be validated in order to answer questions and field problem for research, was adopted Find two methods are complementary to each other to achieve the goals and test hypotheses which are (the Descriptive method, and The analytical method). The final result of this research is a set of results, which matched the hypotheses and the most important are : (banks researched interest of all the variables and dimensions of search, there is a significant correlation between the Search variables and Sub dimensions, having influence relations of the leadership patterns and knowledge management strategy in organizational excellence in the surveyed banks). The research also included a set of recommendations including : 1 - The focus on the leadership patterns in the surveyed banks due to their moral impact in organizational excellence, especially the network governance leadership being the most influential pattern in organizational excellence, through contact activation among all individuals and departments as well as the networks formation of internal and external communication in the surveyed banks and, which greatly affect in achieving organizational excellence to such banks and distinguishes it from its competitors.2 - Work to increase conditioning and integrate the patterns of administrative leaders in the surveyed banks with the strategy used for knowledge management in these banks, This is done through working to develop the skills and expertise of leaders in the field of knowledge exchange and activating the role of information technology to take advantage of the tremendous developments in this area. Additionally, this is also achieved through the development of programs to train and develop managerial leaderships to provide the greatest benefit from the knowledge possessed by the surveyed banks.

تقويم فاعلية ادارة علاقات الزبون باستعمال بطاقة الدرجات الموزونة : مدخل استراتيجي : دراسة حالة في شركة زين (العراق) == Evaluation The Effectiveness of Crm Using The Balanced Scorecard A Strategic Approach A Case Study In Zain Company - Iraq

Author name: علي ثامر علي العبادي
Supervisor name: سناء عبد الرحيم سعيد العبادي
Specific topic: Business Administration
Degree: Master
Language: Arabic
University location: Baghdad
First pages:
Abstract: تناولت هذه الدراسة عملية تصميم نموذج لتقويم فاعلية ادارة علاقات الزبون (CRM ) للشركة زين للاتصالات المتنقلة العاملة في العراق وباستعمال بطاقة الدرجات الموزونة (BSC) كاداة لتقويم استراتيجيه ادارة علاقات الزبون بوصفها استراتيجيه اعمال. حيث تم تغير المنظورات | this study dealt with the Process of Designing a Model For Evaluating the Effectiveness of Customer Relationship Management (CRM) to Zain Company of Mobile Communications in Iraq , and Balanced Scorecard (BSC) is Used as a Tool to Evaluate the Strategy of Customer Relations Management as a Business Strategy. The Traditional Systems of Balanced Scorecard is Changed into Four Systems Fit With Evaluating Customer Relationship Management That are (Customer Knowledge , Vale , Interaction and Satisfaction ), All of Them Form a New Card Created to Customer Relationship Management and Depend on the Opinions of a Number of Specialists in the Company to Determine the Relative Importance of the Four Dimensions of Customer Relationship Management Scorecard. Integrated Theoretical Framework is Presented to Customer Relationship Management and its Effectiveness and How the Balanced Scorecard is used in Evaluating the Effectiveness of Customer Relationship Management With Stating the Previous Models of Measuring the Effectiveness of Customer Relationship Management and How to Overcome Previous Models Failure in the Present Model. The Study Depends on Case Study Method to Study the Present Fact of Mobile Communications Sector to Zain Company as it is Regarded the Owner of a Highest Marketing Ration , and in Order to Determine its Effectiveness in Customer Relationship Management , a Radom Sample is Chosen Consists of (200) Company Customer , and a Questionnaire is Designed and Distributed to This Sample (200 Questionnaires are Received ). Accordingly , the Researcher has Analyzed the Data By Using Statistical Techniques and has Come into the Most Important Conclusions That are The Company has a Achieved a Good Effectiveness in its Customer Relationship Management Denoted of the Sample Answers, However, there is a Disorder in Achieving its Strategy Related to Customer.The Effectiveness of Customer Relationship Management is a Measure For Organization Success and Failure in Treating Well With its Customers and Area Developments, and the Importance of Getting into the Right Planning and Importation of Customer Relationship Management is a Sign For the Successful Organizations in the New Millennium. Balance Scorecard Represents an Integrated System to Evaluate Customer Relationship Management Effectiveness, it Consists of Financial and Infinancial Measurements Which Reflect the Results of Implementing the Activities and Processes of Customers Relationship Management and Linking them With Organization Mission and Strategy , By a number of Systems Determined According to Customer Relationship Management Objective and Mission. The Present Model Determines the Mains Success Factors to Customer Relationship Management Represented in (enhancing Customer Profitability and Loyalty , Achieving a Value For Business, Designing Effective Channels, and Constructing Data Base ), and they are Considered a Part of Customer Relationship Management Process. The Study has Come into Suggesting a Number of Recommendations, the Most Important of Them are Using the Suggestive Model to Evaluate the Effectiveness of Customer Relationship Management to the Company as it Involves a Number of Financial and Infinancial Measurement Contain a Number of Indices Contributing in Determining the Effectiveness According to Objective and Determining Results.The Application of Customer Relationship Management as the Highest Purpose of This Strategy is the Right Application and Tangable and Intangable Benefits Implementation, and the Previous Studies and Statistics Refer to a High Percentage of Failure to (CRM) Projects Because of the Wrong Vision.The Company Intention to Make Independent Managerial Unit For (CRM) , Determine its Long and Short Term Objectives and Plans Clearly to Reach these Purposes, and Achieve the Successful Application is Considered a Necessity For its Strategy.The Mobile Communication Services Sector Witness a Competition to Gain Customers and Keep the Current Customers , and That is Aim of (CRM). So, the Organizations Have to Depend on Customer Relationship Management Strategy as a Base to Get Into the Competitive Advantage Against the Current Competitors.

محددات الرشاقة الاستراتيجية وتكييفها في منظمات الاعمال : بحث ميداني في شركتي زين العراق واسياسيل للاتصالات المتنقلة == Strategic Agility Determinants And Adapted In Business Organizations / Zain And Asia Telecom As A Case Study

Author name: علا فاضل علوان الانباري
Supervisor name: سناء عبد الرحيم سعيد العبادي
Specific topic: Business Administration
Degree: Master
Language: Arabic
University location: Baghdad
First pages:
Abstract: انطلاقا من اسس ومفاهيم الرشاقة الاستراتيجية والتي وضعت لمعالجة العديد من مشكلات منظمات الاعمال بوصفها الاسلوب الاستراتيجي الذي يتلائم مع جميع المستويات التنظيمية والادارية داخل الهيكل التنظيمي، يمكن ان يكون ذلك من المسوغات لصياغة المشكلة الجوهرية للبحث | Based on the foundations and concepts of strategic agility and designed to address many of the business organizations problems as a strategic approach which fits with all organizational and administrative levels within the organizational structure, it could be that of justification for the formulation of the fundamental problem of research and centered to wonder about (the possibility of the application of strategic agility in Zain Iraq Asiacell and mobile communications operating in Iraq ? Also, the main objective of the research is to test the strategic agility based on the determinants interact with each other to form a conceptual framework for strategic agility, and these determinants are Clarity of vision, Selected Strategic Targets, Core capacities , Shared responsibility ,Taking action , Empowerment , Organic Structure , Planning Strategy , Organizational learning , Information technology , Human resourse management , Organized) ) In order to achieve the objectives of the research designed questionnaire consists of (86) items to collect preliminary information from individuals research sample, has been the questionnaire distributed to a random sample of (110) of managers and officialsof the people of both companies, it was received (99) questionnaire, and in light of this data was analyzed and the use of styles Statistical adopted Likert scale as well as the five - year standard deviations, and coefficients difference , The research found to a number of statistical results was the most important is having the consistency and harmony answers and within the standard answer ranged between high and very high as well as having some of the statistical results characterized by moderation, and this indicates that both companies enjoy the existence and application of determinants research, The most important conclusions derived from research is a possibility for the application of determinants strategic agility, meaning that both companies Zain Iraq, Asiacell enjoy the application of the principles of strategic agility, it can also Tahlan be called upon them (the graceful Organization), including enjoying its efficiency or response or speed or flexibility, and so agile Organization of attributes, Moreover, the most important of what is recommended by the search companies need attention projects and entrepreneurial development in the field of display products and services for their actions and work to improve their image from the perspective of their customers are different in order to get to the case of the strategic agility and the possibility of the application of determinants.

تطوير المنتج على وفق منهجيتي الهندسة المتزامنة والحيود السداسية المرنة : بحث تطبيقي في الشركة العامة للصناعات الكهربائية == Product Development According To Methodology Concurrent Engineering And Lean Six Sigma : Applied Research In General Company For Electrical Industries

Author name: عزام عبد الوهاب عبد الكريم الصباغ
Supervisor name: غسان قاسم داود سلمان اللامي
Specific topic: Business Administration
Degree: Doctorate
Language: Arabic
University location: Baghdad
First pages:
Abstract: The product is one of the challenges faced by companies developing, With growing competition has become the introduction of new products and the ability to develop and increase the quality consistently a major reason for the success of companies and this is what drives these companies to develop and employ different methodologies and software in one or more aspects of the development and design of the product and the process and these methodologies : Concurrent engineering , Six Sigma ,and Lean System.Despite the widespread use of these methodologies in the design and development in the industrial and service companies, it has noted researcher and through review of the literature as focused on product development using one or two of those methodologies found no study or research dealt with the subject of product development according to methodology concurrent engineering and Lean Six Sigma (Integration methodology diffraction Six Sigma and Lean system), and from this standpoint, the problem of the study identified as the following : What reflection of product development according to the integration methodology concurrent engineering and Lean Six Sigma to increase access to the market faster, reduce development costs, reduce the standard damage ratios, reduce defects. This research represents a cognitive process and attempts to activate and apply the proposed approach to product development and the integration of concurrent engineering tools (design for manufacturing, design for assembly and design for excellence) with Lean Six Sigma and applicability of the proposed framework in the Iraqi business environment.This research was conducted at the General Company for Electrical Industries adopted a product (Water cooling device Salsabil three taps) as a sample to search. Especially since the company surveyed suffer from the reluctance of customers to buy the product sample. Researcher adopted the design cycle (define, measure, analyze, design and verify) as a methodology for the collection of concurrent engineering tools and Lean Six Sigma in the development and design of the product and used so multiple techniques (Pareto chart, scheme of cause and effect and the dissemination of job quality) in addition to the use of statistical methods and percentages.The research found a set of conclusions, including the existence of significant differences in time develop process and the time of arrival of the product developer to the market, the process that the use of concurrent engineering is where the Lean Six Sigma, the process, which do not use those methodologies, as recommended research into the the use of the design cycle (DMADV ) in product development because it provides a roadmap to get to the best development and design.

عوامل النجاح الحرجة واثرها في الاداء الاستراتيجي بمنظور ادارة الجودة الشاملة : دراسة تحليلية لاراء عينة في قطاع الصناعة المصرفية الخاص في العراق == The Effect of Critical Success Factors On Strategic Performance From The Perspective of Total Quality Management Philosophy Analytical Study In The Private Banking Services Industry In Iraq

Author name: عبد السلام ابراهيم عبيد
Supervisor name: زكريا مطلك خضر الدوري
Specific topic: Business Administration
Degree: Doctorate
Language: Arabic
University location: Baghdad
First pages:
Abstract: شهدت السنوات الاخيرة نموا دراماتيكيا في صناعة الخدمات وتحديدا صناعة الخدمات المصرفية، في ظل تحولات جذرية متسارعة لعصر الاقتصاديات الافتراضية اذ تتراجع مزايا الكلفة وندرة الموارد امام الابداع والتفوق والتمايز. وتعد الصناعة المصرفية مفتاح التحول الى اقتصا | Recent years have witnessed a dramatic development in services industry specifically the banking services industry under the a aspices of accelerated radical changes of the virtual economics age. In this age the cost advantages and the scarcity of resources retreat against innovation, superiority and distinction. The banking industry is considered the key of transformation to the knowledge economics. It is facing, as other sectors of economy, many competitive challenges, chief among which may be the total liberation of the bank financial services, results of the information revolution, the attempts to globilize economics in away leads to remove boundaries, the overlap of interests and the competitive conflict. Establishing on what has been mentioned and due to the strategic role played by private sector banks through in the activation of the movement of investment and development in Iraq and because of the restricted areas of competition according to the scale economics, the study aimed at adapting the philosophy of (TQM) of the private banking services sector after the unique successes achieved by many world banks through implying philosophy as a competive weapon and a profit strategy and continuity in business environment.The study aims at treating the philosophy of (TQM) through a strategic perspective which accomplishes integrity among the frameworks and the operational requirements and the strategic content of philosophy as a strategy for superiority and pioneering in market beginning from the strategic analysis for the (CSF) relating to the dimensions of industry environment and the factors relating the strategic capabilities as forces of impediment or support to carry out the priorities of continuous improvement in the quality of services and the banking operations concerning design, application and performance. It eventually analyse the effect of (TQM) philosophy priorities on improving the strategic performance industry in connection with its competitive, operational and financial dimensions.This study adopted conceptual and objective criteria to collect data; the objective criteria have been devoted to study the indicators of the strategic performance, whereas the conceptual criteria included two questionnaire tools, the first of them was prepared for managers according to dicimal meter and the second for customers according to the five sides likert meter. The two tools have been prepared in the light of former studies, and then distributed to all bank’s managers and some branch banks managers. The customers questionnaire tools were distributed to a random specimen out of the industry bans customers from August through November - 2002. The data were analyzed descriptively where the linking hypotheses were tested by Spearman Rank Correlation method and the effect hypothesis were examined by simple - stepwise multiple Regression methods - virtually Kruskal wallis test was employed to verify discrepancies and differences among the independent and dependent variables the study includes seven chapters , the first one deals with methodology. The second , third and fourth chapters are devoted to discuss frameworks and theoretical information of the (TQM) philosophy. But , the fifth , sixth and the seventh chapters explicate the applied aspect of the study as well as the data analysis results. The study results have proves that there are real gaps in the accomplishment of the (TQM) priorities in banking operations and sevices , chief among which were the virtual performance of the banking services in view of industry for the realized quality of service from the customer’s point of view , then other two subsequent gaps were the gap of to be correspondent with and the design gap relating their used dimensions in the study. The results also showed the achievement of several study hypotheses or the acceptance of null , hypotheses concerning the connection and influence of the (CSF) which relate the industry environment dimensions with the priorities of (TQM) represented in the constant improvement of the correspondence quality by the significance of assurance and empathy dimensions , and virtually the continuous development of the virtual performance quality and the banking operations. The bargaining force factors of buyers and the density of present and expected competition are the most supporting factors to the industry responsiveness to the Priorities of the continuous improvement. Moreover many (CSF) which relate the strategic abilities achieved a virtual responsiveness to the priorities of the continuous improvement , chief among which were the human , technical , operational and Knowledge abilities. The results showed that the (TQM) philosophy had achieved an essential supports to the strategic performance of the industry , this fact has appeared clearly in the field of competitive performance represented in improving the customers’ satisfaction and improving the competitive position of industry and the operational and financially performance. The study has arrived to some recommendations the most important of them are : it is necessary that the private sector banks adopt the (TQM) as a strategy of survival and profit in market through practical and studied plans and programs to raise the level of the quality of bank services and operations. it also aims at seriously decreasing the quality gaps if it was to confront the forthcoming competitive challenges in the iraqi market starting from increasing the operations of the strategic analysis to the industry environment , the competitors trends , developing the information concerning the customers and his expectations and then translating these expectations accurately in characteristics and criteria of the banking performance. Moreover , the development of the marketing , conceptual and technical abilities is considered through increasing the interacting marketing programs , diversifying the marketing bland , employing advanced methods in communications and exchanging information. Finally , it is necessary to think about building strategic fusion’s or alliances among the industry banks to promote promote their competitive power in adopting the option of superiority through the quality of the banking services and operations.

التعلم المنظمي واثره في نجاح المنظمات : دراسة ميدانية في شركات وزارة الاعمار والاسكان في العراق

Author name: عبد الستار ابراهيم دهام
Supervisor name: صلاح الدين عواد كريم الكبيسي
Specific topic: Business Administration
Degree: Master
Language: Arabic
University location: Baghdad
First pages:
Abstract: شهد العالم تقدما كبيرا وقفزات نوعية في مجالات الاعمال ولا سيما في مجال اعمال البنى التحتية كالمباني والاسكان والطرق والجسور في ظل تحولات جذرية ومتسارعة لاساليب العمل والادارة في الشركات المختصة بتلك المجالات من خلال تبني وتفعيل التعلم المنظمي بوصفه عملية

دور استراتيجية المزيج التسويقي في تحقيق الميزة التنافسية : دراسة ميدانية في عينة من المصارف الحكومية والاهلية في محافظة البصرة == The Role of Marketing Mix Strategy To Achieve Competitive Advantage A Field Study In A Specimen From Governmental And Private Banks In Basrah

Author name: عباس عبد الحميد عبد العباس علي العتيبي
Supervisor name: عبد الرضا فرج بدراوي الخماس
Specific topic: Business Administration
Degree: Master
Language: Arabic
University location: Baghdad
First pages:

العوامل المؤثرة في الروح المعنوية للملاك التمريضي وانعكاسها في بناء الالتزام التنظيمي : بحث استطلاعي في مستشفى كركوك العام == Factors Affectinc The Morale of The Nursing Staff And Ther Reflection In Buiding Organization Commitment Exploratory Research In Kirkuk Hospital

Author name: عالية غريب سليمان القصاب
Supervisor name: صبيحة قاسم هاشم الاعرجي
Specific topic: Business Administration
Degree: Master
Language: Arabic
University location: Baghdad
First pages:
Abstract: هدف البحث الى تناول علاقة بين العوامل المؤثرة ( المادية , النفسية , المنظمية ) والروح المعنوية وتاثيرها بالالتزام التنظيمي للملاك التمريضي في اطار شمولي لبناء اطار فكري واستطلاعي لتحديد علاقة الارتباط والتاثير بينهم. وتم معالجة مشكلة مفادها ان الباحثة لا | The main goal behind this research is to find of the relation ship between ther physical, psychological ,organizational.factors and between worde impact of the organizational nursing staff intellectual and reconnaissance frame work to determine the link between them and between the relationship effect Auother purpose behind this research Is to solve the problem that the researcher noticed negative signs, for example ( frequent absences ,frequent quarreling with. Colleagues the resignation the slowdown work ,stop working disobey orders …etc) to the nursing staff in Kirkuk general hospital ,whish hari along impact on this in turn will impact on the efficiency and effectiveness of the organization and fail to achieve its goals.To achieve the objectives of research and test validity of assumption were used(90)questionnaire to form a nursing staffs. which accounted for the research sample ,as the research community numbering as many as (650) nursing staff a Kirkuk general hospital The use of a number of statistical methods for the analysis and testing of hypotheses and research found a group of the most important results : 1 - An association and effect relationship between(psychological &organization factor in morale , except physical factors )2 - An association and effect relationship between(psychological & organization( organizational commitment factor in morale ,except physical factors )3 - A correlation ship between the morale and the impact of factors effecting the morale organizational commitment.Fined the used to measure the morale of the nursing staff as well as investment organizational commitment and adopted by the capable hospital to achieve ats goal and policy for health organizations and the hard working by the hospital administration to career development and odoptio of the principle of distrtibutive justice and the interest of the principle particiption in the work to see the nursing staff programs and ploys to get the achievement of the hospital and increase the wages bonuses for the nursing staff the suit their work and suits the nursing staff development in & external academical of behavioral Missions..
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