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دور صناديق الاستثمار في تنشيط بورصة البحرين للاوراق المالية مع الاشارة الى امكان تطبيقها في المصارف التجارية العراقية == The Role of Mutual Funds in Activating Bahrain Bourse With Reference to The Possibility of Application in Iraqi Commercial Banks

Author name: مشتاق طالب عبد الحميد الكبان
Supervisor name: مصطفى مهدي حسين
General topic: Administration and Economics
Specific topic: Banking Sciences
Degree: Master
University: University Of Basrah - Faculty Of Administration And Economics
Language: Arabic
University location: Basrah
First pages:
Abstract: This study included the role mutual funds in Bahrain Bourse with reference to the possibility of applying them in Iraqi commercial banks, The problem of the study was the identification of the role played by this tool in Bahrain Bourse and the possibility of application in the Iraqi banks, The study aimed at clarifying the role played by the mutual funds in the Bahrain Bourse by indicating the relationship between them using the index of the volume of invested capital To reflect the activity of mutual funds and indicators to measure the performance of the stock market to express the activity of the Bahrain Bourse, and to know the possibility of application in Iraqi banks, A questionnaire was conducted for a sample of the managers and employees of a number of Iraqi banks listed in the Iraqi Stock Exchange, The study assumed a number of hypotheses based on the relationship between mutual funds and the stock market, The study concluded the importance of the role played by mutual funds in the Bahrain Bourse by analyzing the statistical relations between them, The study also concluded that mutual funds can be applied in Iraqi banks for the purpose of activating the performance of the Iraqi market for securities.

التوجه السوقي متغيرا وسيطا في العلاقة بين التسويق الشامل والميزة التنافسية : دراسة تحليلية لعينة من المديرين في المصارف التجارية الخاصة في العراق == Market Orientation as Mediator Variable in the Relationship Between Holistic Marketing and Competitive Advantage (An analytical study of a mangers' sample of commercial banks in Iraq

Author name: محمد راشد حميد الفتلاوي
Supervisor name: عبد الرضا فرج بدراوي الخماس
General topic: Administration and Economics
Specific topic: Banking Sciences
Degree: Master
University: University Of Basrah - Faculty Of Administration And Economics
Language: Arabic
University location: Basrah
First pages:
Abstract: تسعى هذه الدراسة الى تحديد دور التسويق الشامل بابعاده المتمثلة بــ (التسويق المتكامل, التسويق الداخلي, التسويق بالعلاقة, تسويق الاداء) بوصفه متغيرا مستقلا, في تحقيق الميزة التنافسية بابعادها(الكلفة, الجودة, المرونة, التسليم, التكنولوجيا) بوصفها متغيرا معتمدا بوجود التوجه السوقي بابعاده المتمثلة بـــــ(التوجه نحو الزبون, التوجه نحو المنافس, التنسيق بين الوظائف) بوصفه متغيرا وسيطا, لاعتماد استراتيجيات تسويقية مناسبة تاخذ بنظر الاعتبار شدة المنافسة الحالية والمتوقعة في القطاع المصرفي, خاصة في ظل انفتاح العراق على العالم وتشجيع الدولة على تاسيس مصارف خاصة او فتح فروع لمصارف عالمية, وفي الوقت نفسة لتلبية حاجات واذواق الزبائن بتقديم افضل الخدمات وبميزة يتفوق بها المصرف على منافسيه. ومن هنا فان مشكلة الدراسة تجسدت في تساؤل جوهري مفاده ((هل للتسويق الشامل بابعاده دور في تحقيق الميزة التنافسية بابعادهوابوجود التوجه السوقي كمتغير وسيط)) وبتحديد اكثر تحاول الاجابة عن التساؤلات الاتية التي تشكل بمجموعها مشكلة الدراسة : 1 - هل تعتمد ادارة المصارف استراتيجية التسويق الشامل ؟2 - هل هناك علاقة وتاثير ما بين اعتماد التسويق الشامل والميزة التنافسية من خلال المتغير الوسيط التوجه السوقي ؟ كما تسعى هذه الدراسة الى تحقيق جملة اهداف منها : 1 - معرفة مدى ادراك الادارة داخل المصارف عينة الدراسة للتسويق الشامل بابعاده .2 - تسليط الضوء على التسويق الشامل وامكان تبنيه في المصارف عينة الدراسة .3 - تفعيل دور التسويق الشامل من خلال التوجه السوقي لتحقيق الميزة التنافسية.وقد توصلت الدراسة الى نتائج عده دعت الى رفض الفرضيات الرئيسة والفرعية واختيار الفرضيات البديلة فرضيات الوجود، كما توصلت الى مجموعة من النتائج، اهمها : يسهم التسويق الشامل بابعاده في تعزيز قدرة المصارف على مواجهة التغيرات المتسارعة ومن ثم تدعيم مواقفها التنافسية من خلال تحقيق الميزة التنافسية والمحافظة عليها, وجود علاقات ارتباط وتاثير قوية لكل من ابعاد التسويق الشامل والميزة التنافسية والتوجه السوقي. | This study is intended to determine the role of the holistic marketing with its factors, (integrate marketing, internal marketing, marketing in relation and performance marketing) which is an independent variable in achieving the competitive advantage with its dimensions (cost, quality, flexibility, delivery and technology) which depends on the market orientation with its dimensions (customer orientation, competitive orientation and coordination of tasks). It is worth relying on appropriate marketing strategies that consider the intensity of the current and potential competition in banking sector. This is supported by the encouragement of the government of establishing private and international banks. The study also aims to satisfy the needs and tastes of customers by offering distinct competitive characteristic of the bank.Thus, the study matter has been embodied in a question as to does holistic marketing in its dimensions have a role in achieving the competitive advantage its dimensions with the existence of market orientation as a mean factor? The following questions make up the research matter : 1 - Does banks management rely on particular marketing strategies including the holistic marketing strategies?2 - Is there a relationship and effect between the dependence on inclusive marketing through the mean factor and the market orientation? Does this lead to an increase in the effect on the competitive advantage?In addition, this study aim at achieving objectives such as the following : 1 - Realizing the extent to which bank staff consider the study sample on holistic marketing with its dimensions. 2 - Shedding light on holistic marketing and how likely it is to adopt the study sample.3 - Activation of holistic marketing through marketing orientation to achieve competitive feature.In order to achieve the study objectives, default chart has been prepared to identify the relationship with the study variables. The study has been raised from the following propositions : 1 - There is no meaningful and statistical impacting relationship between holistic marketing and the competitive advantage of study sample of banks.2 - There is no meaningful influential , statistical relationship between the holistic marketing and the market orientation with its factors.3 - There is no meaningful influential , statistical relationship between the holistic marketing and the competitive advantage with its factors with the existence of the market orientation with its factors as mean variable. To examine the credibility of those propositions, data related to the study sample variables has been gathered according to a questionnaire, personal interviews. Field observation on banks. The study sample was conducted on a group of bank managers and bankers, and bosses. The study sample was given to (163) individuals in (16) bank in order to achieve measurement tool's data precision, finding analysis credibility. In addition the study reached findings that rejected the basic and secondary propositions and chose the alternative proposition for the existent propositions. It brought in some practical and theoretical inferences among which is the conclusion - that holistic marketing with its factors contribute to support the ability of banks to challenge the dramatic changes and thereafter stabilizing their competitive situation through achievement of the competitive advantage. There is also the existence of strong influential relationships of each of the inclusive marketing factors and the competitive advantage of the market orientation.