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اثر استخدام التخطيط الاستراتيجي في تطوير انتاج الطماطم في محافظة البصرة على وفق اسلوب التنبؤ == The impact of the use of strategic planning in the development of tomato production in the province of Basra, according to the style of forecasting

Author name: كاظم شرقي طاهر الساري
Supervisor name: محمد عبود طاهر
Specific topic: Strategic Planning
Degree: Higher Diploma
Language: Arabic
University location: Basrah
First pages:

تحديد الاستراتيجية الافضل للصيانة والاستبدال باستخدام عملية التحليل الهرمي : دراسة تطبيقية في المحطات الكهربائية الثانوية 33/kv11 في مديرية توزيع كهرباء محافظة ذي قار == Ranking the best strategic for maintenance and replacement using hierarchical analysis process (AHP) Applied study in power substations 33 \ 11kv in the Directorate of Electricity Distribution of Dhi Qar Governorate

Author name: احمد فتحي عبد الحسن القصاب
Supervisor name: محمد عبود طاهر
Specific topic: Strategic Planning
Degree: Higher Diploma
Language: Arabic
University location: Basrah
First pages:

صياغة بديل استراتيجي لمعالجة عقود الخدمة والجباية باعتماد تحليل SWOT : دراسة تطبيقية في الشركة العامة لتوزيع كهرباء الجنوب == Adopting a SWOT analysis to formulate a strategic alternative to process service and collection contracts. An applied study in the General company of South Electricity distribution

Author name: احمد غازي حمود الحمداني
Supervisor name: محمد حسين منهل العيساوي
Specific topic: Strategic Planning
Degree: Higher Diploma
Language: Arabic
University location: Basrah
First pages:

تاثير تكنولوجيا المعلومات الخضراء على العمليات المستدامة من خلال المتغير الوسيط اللوجستيات العكسية : دراسة حالة في الشركة العامة للاسمدة الجنوبية == The Impact of Green Information Technology on Sustainable Operations : Mediation Role Of Reverse Logistics Case Study in the state company of Fertilizers

Author name: مريم سالم جبار
Supervisor name: راضي عبد الله علي
Specific topic: Business Administration
Degree: Master
Language: Arabic
University location: Basrah
First pages:

امكانية تطبيق نموذج الادارة على المكشوف Open - Book Management : دراسة حالة في المركز الوطني للتطوير الاداري وتقنية المعلومات == The Possibility of Applying the Open Book Management Model (OBM) (Case Study at the National Center for Management Development and Information Technology (NCMDIT)

Author name: محمد حامد ضايف الطعمة
Supervisor name: راضي عبد الله علي
Specific topic: Strategic Planning
Degree: Higher Diploma
Language: Arabic
University location: Basrah
First pages:

سلوك القائد الريادي متغير تفاعلي بين التمكين والاداء التنظيمي : دراسة استطلاعية لاراء عينة من المديرين والمسؤولين في شركة نفط البصرة == Entrepreneurial leader behavior as an a moderator variable between empowerment and organizational performance An Exploratory study of the opinions of a sample of managers and officials in Basra Oil Company

Author name: عقيل غانم عبد الله المنصوري
Supervisor name: ندى عبد القادر عبد الستار
Specific topic: Business Administration
Degree: Master
Language: Arabic
University location: Basrah
First pages:

الدور التفاعلي لتدريب السلامة في العلاقة بين قواعد واجراءات السلامة والامتثال للسلامة : دراسة استطلاعية في شركة نفط البصرة == The interactive role of safety training in the relationship between safety rules and procedures and safety compliance : Exploration study in Basra Oil Company

Author name: عبد الخالق عبد الحليم الحلفي
Supervisor name: وميض عبد الزهرة خضير
Specific topic: Projects Management
Degree: Higher Diploma
Language: Arabic
University location: Basrah
First pages:

انشاء وتنفيذ المشروعات : دراسة تحليلية نقدية لانشاء وتنفيذ محطة تحويلية للكهرباء في منطقة الخليلية == Create andimplement projects Acriticalanalytical study of the construction and implementation of a power transmission station in the al khalilia region

Author name: اديان ناجي حميد الدهش
Supervisor name: طاهر محسن منصور الغالبي
Specific topic: Projects Management
Degree: Higher Diploma
Language: Arabic
University location: Basrah
First pages:

استخدام منهجية المفرقعات Firecracker لبناء سيناريو استراتيجي لادارة ملف المكون الايزيدي في قضاء سنجار : دراسة تطبيقية في لجنة التعايش والسلم المجتمعي في مكتب رئيس الوزراء والحكومة المحلية وعينة من مواطني المكون الايزيدي في محافظة نينوى == Using Firecracker methodology to build a strategic scenario to manage the Yazidi component file in Sinjar district (An Applied Study in the Coexistence and Community Peace Committee in the Prime Minister's Office and Local Government and a sample of Yazid

Author name: هادي صبير عبد السادة المالكي
Supervisor name: محمد حسين منهل العيساوي
Specific topic: Strategic Planning
Degree: Higher Diploma
Language: Arabic
University location: Basrah
First pages:

تصميم نموذج لادارة المشاريع للقطاع النفطي في العراق وتحديد العوامل الحرجة لنجاحه == Design a project management model for the oil sector and identify critical factors for its success Research To the Board of the faculty of Administration and Economics

Author name: محمد نبيل السالم
Supervisor name: محمد عبود طاهر
Specific topic: Projects Management
Degree: Higher Diploma
Language: Arabic
University location: Basrah
First pages:

تشخيص اسباب تلكؤ المشاريع السكنية باستخدام اداة التحليل الاستراتيجي (PESTEL) واقتراح الية للمعالجة : دراسة حالة لمشاريع دائرة اسكان مي == Diagnose The Causes Of The Reluctance Of Residential Projects Using The Analysis Tool (PESTEL) And Propose A mechanism For Treatment (Case Study Of Maysan Housing Department Projects

Author name: رغد ثائر سلمان الصفار
Supervisor name: هادي عبد الوهاب عبد الامام
Specific topic: Strategic Planning
Degree: Higher Diploma
Language: Arabic
University location: Basrah
First pages:

اثر العوامل الشخصية على القوة التنظيمية والنمط القيادي للمدير

Author name: نضال ياسر عبد الله السنيد
Supervisor name: صلاح عبد القادر احمد النعيمي
Specific topic: Business Administration
Degree: Doctorate
University location: Basrah
Key words:
  • الادارة

اعتماد معاييرAFC وFIFA لتحسين مستوى امن وسلامة الملاعب العراقية : دراسة استطلاعية لاراء المسؤولين في وزراة الداخلية والاتحاد العراقي لكرة القدم == Depending FIFA and AFC standards to improve security and safety of Iraqi stadiums(A survey of the views of officials in the Ministry of Interior and the Iraqi Football Federation

Author name: مهند فالح حافظ الجوراني
Supervisor name: محمد حسين منهل العيساوي
Specific topic: Strategic Planning
Degree: Higher Diploma
Language: Arabic
University location: Basrah
First pages:

امكانية ادراة مشروع الطاقات المتجددة لتوليد الطاقة الكهربائية : دراسة تطبيقية في الشركة العامة لانتاج الطاقة الكهربائية في المنطقة الجنوبية == the Possibility of running Renewable Energy for Electric al Power Generation Applied Study in the General Company fo r Electricity product ion of the Southern Regio

Author name: عبد علي محمد علي جاسم مرزوك
Supervisor name: زينب شلال عكار
Specific topic: General Administration
Degree: Higher Diploma
Language: Arabic
University location: Basrah
First pages:

تقويم اداء اقسام الطوارئ طبقا للمعايير العالمية : بحث في عدد من مستشفيات العراق العامة == Evaluation of Emergency Departments Performance According To The International Standards : A Research In Number of Iraqi Public Hospitals

Author name: عقيل مسلم عاشور
Supervisor name: سعد علي حمود عباس العنزي
Specific topic: Nursing Administration
Degree: Master
Language: Arabic
University location: Basrah
First pages:
Abstract: يهدف هذه البحث الى تقويم اداء اقسام الطوارئ طبقا للمعايير العالمية في عدد من مستشفيات العراق العامة, وقياس رضا المرضى عن الخدمات المقدمة بها, واما الهدف من هذا البحث فهو التعرف على مستويات اداء اقسام الطوارئ بالمستشفى, من خلال قياس الجوانب المهمة التي تش | This study aims to Evaluation of Emergency Departments Performance according to the International Standards : A research in number of Iraqi Public Hospitals, and measuring patient's satisfaction with the health care services delivered at those hospitals, where the evaluation performance is considered one of the important topics that take a great deal of officials' attention, especially decision makers in health organizations. The researcher has derived the research idea from the importance of work in emergency department in hospitals and to what it provides of medical services and quick and immediate nursing care that help in patients' life saving, and it is the mirror that reflects the real image for the hospital and the main window for the medical services that are provided in those hospitals through measuring the important aspects that the performance constitutes, and determine the direction of relationship between emergency department performance and patient's satisfaction with its delivered services, besides studying the effect between them and identifying its significance for the purposes of measuring and testing, and then contribution in constructing an evaluation system that can be utilized in developing emergency departments in Iraqi public hospitals. Based on reviewing the relevant literature, the researcher determined a set of hypotheses; of the most important ones of these hypotheses are the effect of evaluating emergency department performance in patients and clients' satisfaction, and in an attempt to test these hypotheses, the descriptive analytical method is used, where an international checklist is constructed to evaluate the performance of emergency departments in the studied Iraqi public hospitals that included (13) criteria that are divided into (360) questions, and a scale for patients' satisfaction with the health care services delivered at emergency departments in the Iraqi public hospitals and it includes (16) aspects that are divided into (60) questions. The study is conducted in the emergency departments in four public hospitals in Baghdad city that are : Imam Ali Public Hospital, Baghdad Teaching Hospital, Al - Karkh Public Hospital, and Al - Kadhimiyah Teaching Hospital. Besides the checklist and the study questionnaire, three other instruments are used in the study that are medical records, real observation, and personal interview. Several statistical measures are used for data management like arithmetic mean, standard deviation, percentage, ANOVA, Z - test, T - test for one sample, F - test for measuring the associations, and congruency tables. Based on measuring and determining the study variables, and testing association and the effect and differences among these variables, the researcher has found some important conclusions; of these are the shortage in specialist physicians, permanent physicians, rotator physicians, inadequacy of emergency specialist, and nursing staff, and that the numbers of currently available medical and nursing staffs are not appropriate to the numbers of patients and clients who visit emergency departments in the studied hospitals, besides the lack of the materials necessary in emergency departments as a whole, for their modernity and design, the furniture and their correspondence to international specifications, lack of the medical appliances and equipment where they are not qualified according to the international specification used in measurement, besides unavailability of hospital wards and beds in the studied emergency departments. The researcher suggests some recommendations like providing the adequate and appropriate numbers of health care professionals who work in emergency departments like specialists; especially emergency specialists, to be appropriate to patients and clients numbers who visit emergency departments, and the importance of developing these departments, and checking the design of high - risk areas, and if required, making the appropriate modifications, and giving attention in the process of providing the medical equipment, furniture according proper criteria, the antiseptic and disinfectant solutions, and emphasizing the cleanliness of emergency departments, and using cleaning materials properly, and managing the shortage in the beds of emergency departments.

استراتيجية القدرة المميزة المصرفية واثرها في الاداء المصرفي : دراسة تطبيقية في مصرف الرافدين والرشيد == Distinctive Capability Based Strategy & Its Influence In Bank Performance - An Empirical Study In Al - Rafidian & Al - Rasheed Banks

Author name: عروبة رشيد علي البدران
Supervisor name: مسلم علاوي شبلي السعد
Specific topic: Business Administration
Degree: Doctorate
Language: Arabic
University location: Basrah
First pages:
Abstract: This Study aims at investigating the possibility of applying the strategy of the competitive advantage , that is based on the capabilities ( Distinctive Capability based Strategy), in Iraqi commercial banks.It also aims at measuring the performance of those banks by financial measuers & at testing how far the above - mentioned bank strategy affects the level of bank strategic financial performance.The investigation is carried out in the Iraqi banking sector;namely the tow governmental banks of Al - Rafedain & Al - Rasheed. The sample comprises 83 managers of the frist & second administrative levels.The study is built on eight hypotheses which were all tested in the banks under study.A questionnaire was used to collect data for each of the two measures.The frist questionnaire was directed to collect data to measure the components of the bank strategy i.e external banking environment , banking resources & internal banking operations ,The second is directed to collect data to measure the banking performance i.e level of financial performance & level of banking services.The questionnaire was supplemented by the method of analyzing the quantitative data that were taken from the banking archives & the fiscal accounts of the years 2000 - 2001 & 2002.The study arrives at some conclusions;the most important among which are the following : 1. The possibility of observing the impact of external environment & banking resources on the internal operations in the bank cannot be achieved ; only through identifying & analyzing the internal elements of the bank i.e bank resources , bank capabilities , bank operations , operational efficiency & activities of researching & development these elements constitute the based of the internal components of the banking strategy.2. The level of impact of the dimensions or components of banking strategy , i.e external environment , banking resources & internal operations , is different from one variable of the banking performance to the other because of the difference in the nature of each dimension in its relation to the three variables of performance. The study also introduced some recommendations related to the variables of the study which is the most important was suggested model for the (Distinctive Capability based Strategy) for the Iraqi Banks under Study, in addition to suggestions for further future researching

امكانية تطبيق نظام المراجعة الادارية : دراسة ميدانية في الشركات العامة للصناعات الكيمياوية في محافظة البصرة == Ability To Applicate The Managerial Review System A Field Study In The General Companies of Chemical Industries In Governorate of Basrah

Author name: عبد الرحمن عبد الله عبد الرحمن
Supervisor name: مسلم علاوي شبلي السعد
Specific topic: Business Administration
Degree: Master
Language: Arabic
University location: Basrah
First pages:
Abstract: This study aims to shed light on the extent of ability to applicate the managerial review system, and it has performed on manager in the general companies of chemical industries in the governorate of basrah. The study built on several theories, the most important one : using the organized managerial review system in the companies' which are studied to improve there performance. The conclusion from this study is : limited knowlgement of the companies administration (which are studied) to obvious official system of the total managerial `review

تحليل مقومات ادارة المعرفة علاقتها بالابداع : دراسة استطلاعية لاراء عينة من منتسبي الشركتين العامة للصناعات البتروكيمياوية وصناعة الاسمدة

Author name: زين العابدين جاسم محمد السالم
Supervisor name: مسلم علاوي شبلي السعد
Specific topic: Business Administration
Degree: Doctorate
Language: Arabic
University location: Basrah
First pages:
Abstract: Knowledge management is a new organization concept, which recently has been commonly used ,and which is concerned with organizing and providing intellectual resources for a modern organizati0n through the adoption of management for applications andmechanisms that in courage innovation and , preference of competitive advantage , cost reduction , and quality improvement for the purpose of increasing the ability of organization to survive and grow in to days world.The study aims analyzing knowledge management , exploring its basic components & the relations among them , and reflection of this on the level innovation in the two sample companies.The study was conducted at tow companies : state companies for Petrochemical Industry , and Fertilizers Industry. A sample of ( 40 ) persons in each company were selected for the study purpose ,including ( top management , departments of R& D and trainingdepartments , in addition to distinct persons ( technicians and administrative personal ).For the purpose of data collection , a questionnaire of ( 12 ) ma in and minor variables was developed. The study was based on tow main hypotheses relating to correlation coefficient and variance.The study has arrived at a set of conclusions , the most important of which is the high interest and benefit by the subjects of study in knowledge management requisites , especially knowledge product , organizational culture leadership, human resources evelopment in enhancing innovation

تاثير استراتيجية الموارد البشرية في الاداء المنظمي : دراسة ميدانية في بعض الشركاث الصناعية العراقية في البصرة == The Effect of The Human Resources Strategy On Organizational Performance Empirical Study of Sample In Iraqi Industrial Companies In Basrah

Author name: رشا مهدي صالح كسار الخفاجي
Supervisor name: مسلم علاوي شبلي السعد
Specific topic: Business Administration
Degree: Master
Language: Arabic
University location: Basrah
First pages:
Abstract: Astrategic Relationship of Human Resources and its Impact in the Organizatiional Performance. A case Study of Sample in Iraqi Industrial Companies BY Rasha Mahdi Salih Kassar AL - Khafaji This thesis tends to test the relationship between the strategic human resources across its constitation (the strategic orientation of human resources, the attract of human resources, the development of knowledge and skills, the retain of them, appraisal of develop and improvement performance) and its impact in the organized performance according to its constitution (productivity, the satisfaction of employees, the turnover of labour, costs). This study is conducted in the general company of petrochemical and the general company of beeds or samples of (50) person consisting of boss ofarrangment and monitoring who have Bachelor and their service not less than (20) years. The researcher followed the hypothesis which tells that there is a feedback relationship and abstract meanings among human resources strategy and organizational performance. This study used the questioneere bill according to (likert) fifth scale. The study ceneludes that there is an atteution on the part of the samples and their support for the scale of (strategy of human resources) and (organizational performance).

العلاقة بين التوجه السوقي وادارة معرفة الزبون في تحقيق الميزة التنافسية : دراسة مقارنة لعينة من العاملين في المصارف التجارية العراقية == The Relationship Between Market Orientation & Customer Knowledge Management For Achieving Competitive Advantage (A Comparativestudy For A Sample of Workers Iraqi Commercial Banks)

Author name: رافت عواد موسى التميمي
Supervisor name: عبد الرضا فرج بدراوي الخماس
Specific topic: Business Administration
Degree: Master
Language: Arabic
University location: Basrah
First pages:
Abstract: The study problemis Identified by findinga gap between the market - orientation of the Iraqi banks and their behaviors to generate higher value for customers and thus achieve competitive advantage, and that many of these banks are still ignored or overlooked for the customerknowledgemanagement as a comprehensive method to shareknowledge with the customer.This study seek to describe the relationship and the impact between market - orientationwith it is secondary variables (customer orientation, competitororientation, inter - functional coordination) as a independentlyvariable, and customer wledgemanagementwith it is secondary variables (knowledge about the customer, knowledge for customer, knowledge from customer) as a mediatorvariable, in achieving competitive advantage with it is indicators (cost, quality, flexibility, delivery) as supported variable.The study consists of four chapters, the first deals with the methodology and previous studies, and the second dealswith the theoretical framework for the study, while the third concerns with the field study and the third, and the fourth chapter contains the conclusions and recommendations. The studyis conducted on a sample of banks (government and private),A questionnaire is used totest hypotheses this study based upon where this questionnaire is negarded asthe main tool in the collection of data with personal interviews and field observations.The study marches to set of conclusions about the field side, the most important is validating it is hypotheses, and finding that there is a variance in bank interests in the adoption their dimensions and their secondary variables, where it is clear from the result that the private banks in more interested in these variables from the governmental banks.Finally, the study introduces some recommendations including the need to establish organizational culture supports establishment of an information system about the market which facilitate knowing and identifying the needs of existing and potential customers , marketing strategies of competitors, and the necessity hiring the information generated by the market by the banks to design and implementation their current and future in addition to adoption of customerknowledgemanagementas a comprehensive.

اثر المناخ التنظيمي في عملية الابداع : دراسة ميدانية في عينة من المنظمات الانتاجية في محافظة البصرة == Effects of Organization Climate In Innovation Process Logistic Study For Sample Productive Organizations In Basrah Governorate

Author name: خليل ابراهيم عيسى الخالدي
Supervisor name: محمد عبود طاهر
Specific topic: Business Administration
Degree: Master
Language: Arabic
University location: Basrah
First pages:
Abstract: the aim of this study is to discover the effect of organization climate in innovation organization process in the productive organizations in Basrah.hrough analysis and diagnosis the defect and power points in thecorrelation among the varables either independent or main and the variable accredited the organization innovation as shown by the analysis of the importance of sub - variables form each main variable.the study has been made for a pattern of directors, engineers , technicians,creators in protective organizations Basrah.his study is depended upon three main hypotheses and sextracted other sub - hypotheses as the researcher used the descriptive manner in the theoretical aspect and statistical analysis in the application one. For this turn , it is developed controlled and tested questionnaire form.the study concluded the importance of organizational climate and its effect in innovation at the protective organization. All the correlations among the dimensions of organization climate and the variable accredited the organziation innovation are an importance and positive correlations. Also, the study recommended on the importance of organization climate and its active role in organization innovation espeially at the protective organizations ( of electric and industry sectors in Basrah).

استخدام المواصفة القياسية الدولية لتحسين جودة الاداء ISO 9001 : 2000 في قسم المشتريات لشركة نفط الجنوب : دراسة حالة == Improvement Performance of Purchasing Department of South Oil Company In Basrah (A Case Study)

Author name: حسين علي زيدان العقابي
Supervisor name: محمد عبود طاهر | علي محسن يوسف
Specific topic: Business Administration
Degree: Master
Language: Arabic
University location: Basrah
First pages:
Abstract: Purchasing management is considered the most important functions of the industrial companies as to its great role in providing all requirements of the works of these companies so the performance of workers employed in purchase control in regards to the quality of performance and the positive effects on realizing the best levels of quality in respect of purchasing materials and equipment required for employment supply and production ?The study accredited the Standard specification ISO 9001 : 2000 toidentify the level of current performance quality for the stages of purchasing transaction and then evaluation the performance of purchasing department identifying weakness point and search for improvement techniques to develop the performance of employees of purchasing management. ?The main objective of this study is to identify the real fact of purchasing management and intend to improvement it through applying ISO 9001 : ?The study depended upon a hypotheses including (applying ISO 9001 : 2000) at purchasing department through determining the level of application and documentation among the requirements and the real fact of the performance of purchasing department and then express the level of quality for current performance to the sake of identifying the procedures.?The researcher concluded the following : Purchasing management suffers from the weakness of the accredited system to find qualified suppliers avoiding failure of supplying. And level the documentation of purchasing department and the limitation of reviewing and reference to old orders of the suppliers who would dealt with and they filed in supplying but it is continued dealing with them again.

تطبيق الخوارزمية الجينية في تنظيم تتابع العملية الصناعية في ورش الانتاج : دراسة حالة

Author name: حسن عبد الهادي حسن
Supervisor name: مسلم علاوي شبلي السعد
Specific topic: Business Administration
Degree: Doctorate
Language: Arabic
University location: Basrah
First pages:

صياغة نموذج محاكاة على الحاسوب واستخدامه لتحسين اداء عمليات التفريغ في موانئ العراق : دراسة حالة في ميناء ام قصر == The Formalization of A Computer Simulation Model And Using It In Improving The Unloading Operation Performance - A Case Stud In Om - Qaser Port

Author name: احمد علي احمد الراشد
Supervisor name: محمد عبود طاهر
Specific topic: Business Administration
Degree: Doctorate
Language: Arabic
University location: Basrah
First pages:
Abstract: The modern and efficient ports are considered important tools to facilitate,accomplish and modernize the trade operations. This importance has increased because of the trade globalization. The ports are now responsible for giving the efficient and high - quality service for all users for the transportation chain. As a result, the ports are not considered only places for exchanging goods but also an important factor through which the goods and services pass among countries. Consequently, it is very important to deal with its operations according to scientific and modern methods to develop its performance and efficiency.This research is a case study in Om - Qaser port to form a computer simulation model to test the efficiency of a group of models taken from the experimental design matrix to build suggested plans to improve the efficiency and the performance of the port unloading operations. The problem of the research is to present the possibility of, first, building a computer simulation model to represent the port unloading operations to specify the main effected factors. Secondly, how to use this model in putting the correct treatments for the wrong management practices. Thirdly, is it possible to use this model in building suggested managerial plans to improve the performance and the efficiency of the port unloading operations?The most important conclusions that the researcher reached were that the followed methods in managing the unloading operations is built on wrong bases which causes low performance and efficiency in the port.The simulation experiments showed that there is a correlation chain among the main factors in the unloading operation system. Ignoring the correlation among the chain factors will lead to opposite results in the performance and efficiency level in the system.The researcher gave some important recommendations as the following " It is possible to implement the simulation models to improve the efficiency and the performance of the unloading operations ,and to solve a lot of complex problems

تاثير اضافة حلقة خدمات ما قبل البيع لنموذج سلسلة القيمة لـ Porter في قيمة شركات التامين العراقية : دراسة اختبارية لاراء عينة من الاكاديميين والخبراء الممارسين == Impact of Adding Pre - Sales Services Loop To Porter's Value Chain Model on The Value of Iraqi Insurance Companies Test Study of The Views of A Sample of Academics And Experts Practitioners

Author name: هاني فاضل جمعة الشاوي
Supervisor name: محمد حسين منهل العيساوي
Specific topic: Business Administration
Degree: Doctorate
Language: Arabic
University location: Basrah
First pages:
Abstract: توجهت الدراسة الحالية لتحقيق هدف اساسي تمثل بالبحث حول امكانية اضافة حلقة اخرى الى حلقات سلسلة القيمة التي وضعها بورتر عام 1985 م وهي حلقة (خدمات ما قبل البيع) لتكون قبل حلقة التسويق والمبيعات ضمن الحلقات الاساسية في السلسلة كنسخة اخرى صالحة للتطبيق في قط | The present study is to achieve main objective represented by the probability of adding other loop to the value chain were suggested by Porter,) 1985) which is (pre - sale service) causing the circle of marketing and sales within the main points of the ch
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